Samsung SMART TV Angry Birds All Star Final - Also this month Latest design news Market intelligence Best practice by markets
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Samsung European Marketing News November / December 2012 ISSUE 13 Samsung SMART TV Angry Birds All Star Final Also this month > Latest design news > Market intelligence > Best practice by markets
From your editor
Welcome!
Christmas is finally at our doorstep and I’m
sure we all can’t wait to relax and spend the
holidays with our families and friends. We’ve
certainly earned it, as the last two months
we have all been very busy planning and
executing a series of amazing marketing and
PR activities across Europe! Numerous consumer promotions and
media events took place across Europe,
This month’s feature article focuses on the
from Samsung SMART TV Angry Birds
Samsung SMART TV Angry Birds All Star
competitions, to GALAXY Camera and
Final - an amazing pan-European consumer
GALAXY Note II events, to new SMART TV
facing event that brought 76 Angry Birds
and mobile Apps.
players from 19 European countries to
London in the world’s first motion controlled I wish you all a very Merry Christmas and
video game battle on Samsung SMART TV. Happy New Year, and I look forward to
another year of fantastic marketing news
Our European Design team share with us
and activities!
the latest news and trends from the world
of design, from CO-commerce revolution
looking at future trends to retailers adding
digital interaction to their physical stores and
an amazing Rain Room installation at the
Barbican.
The Market Intelligence team has provided
an update on the latest market insights and
Margerita Bartocci
research projects such as One Consumer, a
European PR Manager
new desire segmentation aimed at helping
Samsung Electronics Europe HQ
Samsung better understand consumers and
what they desire from a brand.
For further information please contact
Margherita Bartocci
European PR Manager
Email: m.bartocci@partner.samsung.com
Tel: +44(0)1932 455901
Samsung European Marketing News | Issue 13 | November / December 2012
This month 2 | 3
SEF / France > 10
Our Feature story > 04
Angry Birds SEG / Germany > 11
It's time to get angry, it's time for
the all-star final of Angry Birds! SSEG / Germany > 12
SEUK / United Kingdom > 13
Design Review > 06 SEI / Italy > 14
Design News
SESA / Spain > 15
Worldwide innovative
design news.
SEBN / The Netherlands, Belgium > 16
SEPOL / Poland > 17
Market Intelligence > 08
Market News SENA / N
ordics
(Sweden, Denmark, Norway, Finland) > 18
Consumer news and assesment
of new Kindle Fire and Nokia
SEAG / Austria, Slovenia, Switzerland > 19
Lumia.
SEROM / Romania & Bulgaria > 20
Best Practice > 10
SEP / Portugal > 21
Market News
News updates from the SECZ / Czech Republic & Slovakia > 22
European markets.
SEH / Hungary > 23
SEB / Estonia, Latvia & Lithuania > 24
SEGR / Greece > 25
SEAD / S
erbia, Bosnia, Croatia, Albania,
Montenegro & Macedonia > 26
www.samsungemn.com
Angry Birds Final
Samsung SMART TV
Angry Birds All Star Final
In the following article we take of Rovio, welcomed the 16 national game battle on Samsung Smart TV.
you through the Samsung SMART teams and wished them good luck for
Hidden Angry Birds challenges were
TV Angry Birds All Stars Final, an the following day’s competition.
set up in a number of iconic London
amazing pan-European consumer
During the course of the evening the venues: Royal Albert Hall, Tower
facing event, the biggest and first of
players had a chance to relax, choose Bridge, the Korean Cultural Centre and
its kind, ran by the EHQ Brand Team
their team captains and learn the rules the British Museum, where the teams
to increase consumer awareness of
of the next day’s competition. To get played the game to win as many
Samsung SMART TV and its unique
the competitive spirit going, a series points as possible. Additional points
motion control features.
of games where also organised in where given to the teams that had their
Throughout the month of November 14 which contestants could win Samsung pictures taken with a person disguised
European subsidiaries ran Angry Birds products, including a Gangnam Style as a giant golden egg in Trafalgar
on Samsung SMART TV competitions dance off judged by Stephen and Harri Square, bad piggies at the London
in 19 countries to choose the best where the lucky winner brought home Eye and Piccadilly Circus and a golden
Angry Birds players. The finalists from a Samsung mp3 player. egg displayed on the Samsung giant
each country formed the national teams screen in Piccadilly.
As the evening came to an end many
travelling to London to compete in the
players retired to their rooms to get Prizes were also given to those teams
ultimate Samsung SMART TV Angry
a good night sleep while others who had their pictures taken in front of
Birds All Star final on 13 December.
decided to take advantage of the red double-decker buses, red phone
On 12 December the 76 players London nightlife. booths, London Underground stations
arrived in London and were greeted by and of them enjoying a cup of tea.
On the morning of the 13th the teams
their Samsung hosts at the Copthorne
awoke to a cold but sunny winter’s day The national team with the most
Hotel at Stamford Bridge, home of
– perfect weather for a treasure hunt points had a chance to win 1,000
Chelsea FC. A dinner was held in
across London! Starting at Chelsea Euros per player while the highest
their honour, where Stephen Taylor,
Stadium the players set off in a hunt to scoring individuals would take the
VP Brand for Samsung Electronics
find the ultimate Angry Birds players in stage that evening at Westfield
Europe, and Harri Koponen, COO
the world’s first motion controlled video Stratford and play against a team of
Samsung European Marketing News | Issue 13 | November / December 2012
4 | 5
celebrities in the Samsung SMART TV paparazzi. Reality TV stars Sam Faiers The game was tight but the
Angry Birds All Star Final. and Jessica Wright from The Only Way remarkable talent of the national
is Essex, presenter Lisa Snowdown, contestants won them the battle. As
For the occasion, the central area of
international singer Alexis Jordan, prize, the winners, party guests and
Westfield Stratford was transformed
Olympic hero Louis Smith and football Westfield shoppers, were treated to
in a Samsung SMART TV Angry Birds
presenter Dan Walker arrived at the a live concert by the talented Alexis
zone. Shoppers and passersby were
event, while paparazzi rushed to take Jordan who performed her hit singles
able to play Angry Birds on Samsung
pictures of the celebrities. in front of a cheering crowd.
SMART TVs in the amazing experience
zone set up in front of the main stage Lisa Snowdown took the stage to greet As the event drew to an end the
and party area. the teams and welcome Stephen Taylor national teams returned to the Chelsea
and Harri Koponen, who announced Copthorne Hotel where they continued
Around 6pm the players arrived at
the winning European team. The scores celebrating throughout the evening.
Westfield Stratford and were welcomed
were tight but Team Romania came out
in the VIP area in front of the stage The Samsung SMART TV Angry
as the Angry Birds European champion
where they were offered canapés and Birds All Star Final was a huge
- showcasing the fully immersive gaming
refreshments. The atmosphere was success and the response from the
experience brought to life through
buzzing with anticipation, as players subsidiaries and consumers involved
Samsung’s SMART TV technology.
eagerly waited to find out which lucky was overwhelmingly positive. Massive
team would be crowned European Anto Novak from Slovenia, Robert congratulations to all of those involved
Samsung SMART TV Angry Birds Kallos from Romania, Mario Dominik in such an amazing event!
champion and win the cash prize, and Sauter from Germany and Geoffrey
which individuals would compete in the Delentere from Belgium were the
Samsung SMART TV Angry Birds All highest scoring individuals that played
Star Final that evening. against Louis Smith, Lisa Snowdown,
Jessica Wright and Sam Faiers in the
Shortly after, celebrities invited to the
ultimate All Star Final in front of 250
evening event started arriving, creating
Angry Birds fans.
a lot of excitement amongst the
www.samsungemn.com
From Samsung Design Europe
Adam Roberts . Research & Vision Manager / Jacob Strands . Future Forecaster
Design Review
Design insights
A CO-commerce revolution increasingly connected, transmedia-savvy
consumers, smart brands will blend fact
Insight and branding agency, ‘The Future
with fantasy, truth with tall stories and
Laboratory’ recently presented their bi-
reality with clever, compelling make-believe
annual Trend Briefing offering brands and
narratives.
marketeers a closer look at some of the key
societal and market shifts to look out for in On a more collaborative note, ‘Symbiotic
the near future. Titled the CO-commerce Branding’ looked at the idea of a more
Revolution – they looked at three key holistic and symbiotic relationship between
topics: Symbiotic Branding, New Emerging brands, competitors and consumers –
Affluents and Faction Marketing. highlighting just why brands, products
and retailers are space- sharing, co-
‘New Emerging Affluents’ looked at how
collaborating and identity-squatting in
the next billion consumers from emerging
competitor spaces to maximise profits, drive
markets are forcing brands, businesses and
consumer experience, share efficiencies
manufacturers to rethink everything from
and enter new market sectors. ‘This is
how they create and sell products to the
about cooperation and collaboration of a
way they distribute and market them.
different sort,’ says The Future Laboratory
Whilst mixing facts with fiction, ‘Faction co-founder Chris Sanderson. ‘It is about
Marketing’ explored how in a world one brand using another brand’s space,
saturated with authentic and presumably website, advertising campaign or consumer
transparent brands, a true story isn’t database to save money, fire innovation or
enough to cut through any more - to kick-start change.
stand out and connect with tomorrow’s
Out of Print do we make sense of all the information we
consume and not get lost in the process?
Issues around digital and print media,
information overload and our changing “Both the print process and the software
habits of consumption tend to be mired can produce unexpected results. The
in fairly dry academic debates, so it’s nice distortions and juxtapositions in language
to see a project exploring them in a more create headlines that are profound and
creative way. confusing in equal measure; not unlike our
evolving relationship with digital media.”
Out of Print was a collaboration between
James Cuddy, Roma Levin, Danilo Di The resulting prints are really nice-looking
Cuia and Goldsmiths BA Design students objects as well as being an interesting
during London Design Festival. Using an contribution to the on-going attempts to
application which conflated and confused make sense of this information evolution.
trending news stories, they created hybrid-
headlines which were then printed on a
custom-made letterpress.
They said: “With the growth of digital media
we are faced with unprecedented levels of
data. We now find ourselves at a saturation
point. By attempting to consume ever
more, we end up understanding less. In this
context, we find news and media redefined
to fit our shortened attention spans. How
Samsung European Marketing News | Issue 13 | November / December 2012
Launched in 2000, Samsung Design Europe (SDE) creates user focused design experiences. We cover a holistic skill set including product design, user interaction,
graphic user interaction, user experience, colour material and finish, design research, trend research, graphic design and design strategy. 6 | 7
Design insights
Aesop x Lucy McCrae Digitail
Beauty retailer Aesop have teamed up We’ve seen a few retailers adding digital
with artist, ballerina and all round woman- interaction to their physical stores recently,
supreme Lucy McRae in a short film to often with the goal of creating more
coincide with the global relaunch of their engaging spaces for customers. McQ’s
website. new flagship on Dover Street in London
features a touch-screen table that visitors
The piece, entitled Morphe, celebrates the
can use to manipulate in-store screens. And
company’s 25th anniversary, and places
Burberry’s latest space on Bond Street has
McRae on the operating table in a fictional
been inspired by the brand’s website, and
and highly stylised Aesop laboratory. It’s
features mirrors that turn to video screens at
a tender accolade to feminine beauty
the flick of a switch.
and explores the relationship between
technology, science and nature. Adidas is trying out a similar concept at
one of its stores in Nuremberg, Germany.
While slick packaging, beautiful products
The sports brand has created an interactive
and faultless shop interiors have always
screen that can be used by customers to
been Aesop’s strong suit, this foray into
check out clothes on a pair of animated
film proves once again that Aesop have
models. More interesting though is the
their look down to a tee. Their commitment
concept’s commercial element: after a
to using both plant-based products and
customer has found an item they like, it can
laboratory-made ingredients is beautifully Virtually haptic
be dragged off the screen and transferred
translated into this film. Digital-based contemporary art collective
to an app on their phone, where it can then
To watch the whole film and new website: Random International (of Future Self
be purchased.
http://www.aesop.com/au/ fame) are opening their largest and most
ambitious installation there, entitled Rain While the store is hosting the experiment
Room at the Barbican. The interactive room for just six weeks, the Adidas concept
stages a choreographed downpour - 100 demonstrates how physical retail is
square metre field of falling water which increasingly adopting digital elements to
visitors can walk through, and ‘control’. On build interactive spaces for customers.
entering, participants feel the moisture in the Plus if more shop windows use this sort of
air and hear the sound of water but motion technology, it could be an innovative way for
sensors mean the rain cleverly avoids them, shops to function commercially outside of
keeping them safe and dry, yet surrounded their normal opening hours.
by a wall of water. As the artists explain, To watch the video: http://www.
‘‘The installation simulates nature in a youtube.com/watch?feature=player_
seemingly impossible environment. You can embedded&v=uyEXNU4guFE
wander freely through perpetual rainfall and
remain untouched by the drops falling all
around you.’’
A mesmerising experience, the show
explores the role of science, technology,
and human ingenuity. Random International
depicts the level of experience value that
tomorrow's consumers would be expecting
of a retail landscape – to be truly beguiled,
enthralled and entertained.
Running 4th October - 28th February 2013.
www.samsungemn.com
Robert Hodges Strategy & Market Intelligence Specialist
Market Intelligence
One Consumer
DI HHP NPC CTV DA WHY
Segmentation Segmentation Segmentation Segmentation Segmentation Category segmentations help to
understand specific behaviour and
needs within a category.
WHO
Desire Segmentation The new survey will provide an
additional perspective on how to drive
desire for Samsung products and the
brand.....
By understanding how to engage
different consumers
One Consumer is the
combination of these
“It is now time for us to enhance our brand’s aspirations… with our superb products in place, we should create emotional
bonds with our consumers by delivering compelling stories that they can relate to”.
Why One Consumer
The desire segmentation helps us to understand
We need to understand how consumers make choices, how
- The characteristics of brands consumers desire they relate to brands and how we at Samsung can create more
- What matters to them in life and their interests compelling stories about how our fabulous products relate to
- Which of the Aspirational Brand building blocks relate to them and their lives.
different consumers
About One Consumer
- Their desired relationship with Technology
- How they perceive different technology brands One Consumer segmentation aims to augment our existing
knowledge with greater understanding of the who.
- How they shop for technology
It doesn’t replace existing segmentations (GBM & YMC)
instead it maps them across each market and links them to an
understanding of what drives brand desire.
The purpose of One Consumer is:
- to help drive sales and growth of business
- To support the transition to an aspirational brand
- To build a more complete understanding of how consumers
make choices
FOR INTERNAL USE ONLY // DO NOT FORWARD
Samsung European Marketing News | Issue 13 | November / December 2012
8 | 9
Kindle Fire HD Penetrates UK tablet market upon release
61.5
11348
58.1
57.3
10730
55.4
8487
iPad
2
52.0
45.4
5904
5237
New iPad (16GB)
5490
4529
Google Nexus 7
4272
Kindle Fire HD 7
3102
2957
New iPad (32 GB)
2844
Galaxy Tab 2 7.0
16.6
16.1
14.8
13.9
14.7
14.1
10.3
10.7
8.6
W39
W40
W41
W42
W43
11.3
9.4
0.6
0.9
0.8
0.7
0.6
1.0
W38
W39
W40
W41
W42
W43
UK: Top Selling Tablets (WK43)
Kindle Fire HD reaches 4th place in release week due to
UK: Tablet M/S (Units) aggressive marketing and low price point.
Apple down 10%p in WK43 after a relatively stable performance, Amazon strategy/marketing for Kindle
likely due to the Kindle Fire HD launch. Market expected to
Low profit margins on hardware itself (£159), but will use sales as
become more competitive with iPad Mini release (WK44).
a platform to boost Amazon content.
Implications for Samsung:
Marketing: “Much More for Much Less” – focus on value, tech.
Strong and clear product positioning and proposition is necessary
specs and comparisons with iPad Mini.
to command premium prices and increase market share across
broad portfolio. Promotional: all buyers get 1 month free LoveFilm
Use of different channels i.e. Waterstones (links to eReader use)
for certain targeted audiences.
Nokia Lumia 920 Flagship SMARTPHONE fails to make impact
Europe Total: Smartphone Nokia Lumia Strategy
M/S (Value)
-E
xclusivity: Lumia 920 only
Nokia up 1.2%p since Lumia available on one network
920 launch in WK44. Able to in each major market for a
overtake HTC, however unable certain period.
to increase M/S past Sony.
- Flagship 920 and lower range
Nokia in stronger position 820 both released around
within HHP (8.9% M/S) due to same time.
success of low price feature
-A
im to differentiate Lumia
phones such as Nokia 100.
range with enhanced
New strategies expected mapping services (Nokia
to bring Nokia back to City lens), as well as camera
profit, however they have features using Scalado
yet to impact mainstream imaging technology.
smartphone market.
-M
icrosoft partnership plan
to push Windows as a major
smartphone OS.
FOR INTERNAL USE ONLY // DO NOT FORWARD
www.samsungemn.com
SEF /
France
Exhibition
“Le Salon de la Photo“ and important focus was made on the
Galaxy Camera and NX range, with
From 8 to 12 November at Paris Porte demonstrations and the possibility
de Versailles, Samsung exhibited at the of tests. More than 80.300 people
“Le Salon de la Photo“ tradeshow. For attended during the 5 days. Many
five days, Samsung had a 350m² booth interviews took place especially with TV
to introduce new products or existing channels (TF1, M6 and France 2).
products. Conferences were organized,
Conference
Stephane Richard during the rest of the day. New Orange
services were presented and Stéphane
conference Richard used the Galaxy Camera
On 15 November, at the Orange to highlight the new cloud of Orange.
headquarters, Paris, Stephane The objective was to associate the
Richard, CEO of Orange, held Galaxy Camera to the new product
a conference and then Orange & demonstrate Oranges support and
organized a TV show on its website collaboration with Samsung.
Digital Imaging PR Event PR
“Danse avec les SMART TV Angry Birds
Stars” Final We launched the Samsung SMART
TV Angry Birds campaign whereby
On 31 November, The GALAXY
consumers could play the popular
camera featured on the Online TV
game in a whole new way using the
show. Before the final, the presenter
SMART TV’s Motion Control. 6 french
introduced the Galaxy Camera
players & 2 bloggers were selected for
and shared pictures on myTF1.
the finals in London.
fr. There was replay on TF1.fr for a
week, the replay of the show had a
Galaxy Camera banner on myTF1.
GALAXY Studio roadshow
fr. The objective was to associate The Galaxy Studio is a Galaxy
the Galaxy camera with a fun and Note demonstration space, a premium
popular show with more than 6 million structure to welcome our visitors. We
viewers. provided a real experience on the
Galaxy Note family products: free
access to the products, Samsung
experts delivering explanations and
training. There is also a Photo retouch
workshop: each visitor takes a picture
with a Samsung Galaxy Camera and
returns with a picture retouched with a
Galaxy Note 10.1.
Samsung European Marketing News | Issue 13 | November / December 2012SEG / 10 | 11
Germany
Awards Internal Event
Samsung Smartfilm award “Discovery Starts Here” campaign
On 12 November Samsung and Berlinale held a roundtable “Discovery starts here” Campaign intended to bring the new
at the Soho house in Berlin to brief journalists on the Samsung brand ideal to life and engage all SEG employees
Samsung Smartfilm award. in Schwalbach to actively start living the brand.
Hans Wienands, SEG Senior Vice President , Georg To start an intriguing and unique discovery journey of the
Roetzer, SEG Director of Corporate Marketing and Dieter “new” brand, a central touch point has been designed and
Kosslick, Director of the Berlinale, explanied the award established – the Brand Discovery Lab. Over a period of
to several renowned journalists from Germany‘s leading two weeks all employees had the opportunity to explore,
newspapers and magazines attending the roundatble. celebrate and experience the brand. An exiting agenda full of
activities of celebration, involvement and experience guided
The Samsung Smartfilm Award is held by six young talented
the “Discoverers” through this journey.
filmmakers who will create a Smartfilm (short film) on
selected Samsung devices. The six Smartfilms will then be
premiered during the Berlinale in February 2013.
Marketing Campaign Competition
Home appliances SMART TV Angry
From 1 November to 31 January SEG is running an MI Birds competition
based holistic campaign covering Online and POS, focussing
To increase consumer
on washing machines and refridgerators, to challenge the
awareness of the amazing
market. The Online Offensive included a banner campaign
motion control features of the
on most relevant product comparison sites such as idealo.
Samsung SMART TV, SEG held
de, amazon.de and ciao.de as well as SE optimized
a National two day Angry Birds
microsites for washing machines and refridgerators. The
tournament across Germany's
POS Offensive included eye-catching, benefit communicating
major cities. In Frankfurt, Berlin,
POS material for refridgerators and washing machines,
Leipzig, Essen and Munich
focusing on Schaum Aktiv and No Frost. 700.000 brochures
the tournaments were held in shopping malls with high
were produced for 100
frequency while in Hamburg Angry Birds was played in the
home appliance prio shops,
biggest Saturn outlet in Germany. At each location there
furthermore 100 well-trained
was a chance to win 4 Galaxy Ace 2 per day. The winner
experts 3 days a week, for 12
of each location will be part of team Germany and fly to
weeks: 3.600 promotion days
London to attend the grand international finals.
in 3 months.
www.samsungemn.comSSEG /
Germany
PR
Big Data – testimonial
& education day
Samsung, Microsoft and DELL completed the test for Big
Data ,which is dealing with huge amounts of data and
requiring fast access to analyzing data points, at Microsoft
Technology Center in Paris and published the white paper
in Samsung Greenmemory site as well as MTC Blog in
September.
On 19 November, SSEG (Peyman Blumstengel, Strategic
Business Development) and MTC Paris (Alain Le Hegarat,
Head of MTC Paris) had a testimonial and educational session at MTC Paris, which was
recorded as a promotional video for online access. A joint press release was also distributed
by SSEG.
Award Exhibition
Green IT best practice award Promotion and press interviews
Green IT Best Practice Award, held on 26 November, is @ Cartes 2012
an annual Green Award for Enterprises, Administrations
SSEG held the Smart Card exhibition at Cartes 2012 from
and Institutes, which contributed for energy efficient- and
6 to 8 November. in Paris, France. At the 154qm big booth,
innovative concepts and solutions in IT-, communication
Smart Card products of FSID, NFC, e-SE and Nano-
technology as well as Data Centre environment with their
SIM package were showcased and ‘OSPT Journey’ joint
best practice potentials.
promotion was done with G&D and Infineon.
It was initiated in 2010 by the German government and
Visitors experienced their own journey with a personalized
VOICE CIO Network with the patronage of the German
contactless card in 3 different locations – Samsung, G&D
Federal Ministry for the Environment, Nature Conservation
and Infineon, using checking in/out function and could
and Nuclear Safety. This year 28 nominees were selected in
monitor all data at the end, stored on SWP-UICC. One
three categories.
to one press interviews were held during 6th~7th with
Samsung is the Platinum Sponsor in 2012 and held a Smart Card tier 1 media from Europe like EE Times EU,
practical experience report presentation about Samsung's Markt&Technik, NFC Times, NFC World etc.
Green Memory technologies and its case studies & best
practices. SSEG prepared a press release with Christmann
announcing the award winners, which was distributed on 27
November.
Samsung European Marketing News | Issue 13 | November / December 2012SEUK / 12 | 13
United Kingdom
Launch Event PR
Samsung ATIV Windows 8
channel launch
A media launch was held on October 22 following the
channel launch of Samsung’s ATIV Windows 8 product
range at Stoke Place Hotel. The objective of the event was
to drive awareness of Samsung’s Q4 product range with
a focus on Windows 8 powered products. We aimed to
position Samsung as a leader in B2B technology as well
as encouraging people to identify us as the go to brand for
Windows 8 devices.
Samsung and the
Jubilee time capsule
On 14 November, Her Majesty The Queen Elizabeth II
received a digital Diamond Jubilee gift: The World’s largest
history project presented on a Samsung Galaxy Note 10.1
at the Royal Commonwealth Society’s HQ in London.
The top 60 JTC entries were captured on the Galaxy Note
10.1 and it will be stored in the Royal Collection, where it will
be the first artefact on a tablet computer in the Collection.
Retail
Wired pop-up store
Wired magazine opened their first concept pop-up store outside
the UK and Samsung are headline sponsors. The store is open
at The Quadrant Arcade on Regent Street for 5 days from 30
November to 5 December with a launch night on 29 November.
The store features the 75ES9000 as a centrepiece amongst
selected models from the 2012 TV range. It also features our latest
tabs acting as a live space for people to interact with ground-
breaking ideas and
products.
The Launch night included
live tweeting / Facebook
posts on the Samsung
UK page from the event
and a speech from Robert
King, Vice President , CE,
Samsung Electronics, UK
& Ireland.
www.samsungemn.comSEI /
Italy
Sponsorship
Milan Picasso exhibition
Samsung was nominated as the official technical sponsor of
Milan Picasso exhibition, running from September 2012 to
January 2013 in Milan, Italy.
50 Samsung monitors have been installed at the entrance
and inside the exhibition. This sponsorship perfectly aligns
with Samsung’s passion for art and design.
Throughout the exhibition Samsung HD monitors beautifully
reflected various Picasso drawings.
The number of visitors is increasing day by day, giving
Samsung great visibility.
Sponsorship PR Awards
Bloggers meet navibot Samsung Young Design
To present the 2 Navibot Apps Awards
(educational Apps & Casual Games
The aim of the event was to celebrate
App) bloggers enjoyed meeting with
Samsung’s commitment in promoting
Samsung in a friendly, chatty and
technology and design as instruments
informal environment. Bloggers are put
to meet modern society’s needs and
in activities that involve them in games
a way to award talent and innovation
or matches. The informal environment
in Italy.
is the best ground to feed interest in
the brand. The scope is to arrange The event was the occasion for Italian
periodical meetings with bloggers with media to meet the young designers
the same format. The result was more that participated in SYDA 2012 and
than 700 downloads of the Apps in the Samsung’s management, in order
next three days. to understand the idea of a Design
3.0 which is not only devoted to style
Italian football but intends to
Inter: We are trying to build up a strong serve the global
brand awereness, with football and it's community
supporters. This link will be created to solve real
through a Facebook Fan Page and issues in a
Inter.it. Creating Contests offering free creative way.
match tickets or a Stadium tour by
Inter captain, Mr. Zanetti.
Juventus: Thanks to the opportunity
of using Sky box lounge at Juventus
Stadium, we are able to create a top
level Hospitality experience for business
purpose.
Samsung European Marketing News | Issue 13 | November / December 2012SESA / 14 | 15
Spain
PR PR PR
Samsung GALAXY Note II Samsung NX1000
launch event launch event
On 2 October SESA held a media On 4 October in the Silluro Gallery,
event to introduce the new Samsung Madrid, SESA introduced the NX1000
GALAXY Note II to top spanish camera to the Spanish media, with a
journalists from general, tech and special focus on lifestyle media and
specialised media. bloggers, in order to showcase the
camera’s amazing features for the
During a breakfast briefing at
design and fashion world.
Milk Studio in Madrid, Samsung Smart PC launch event
presented the new GALAXY Note SESA invited the well known corset
II to 27 journalists through an designer Maya Hansen, who is very On 22 October SESA held an event
interactive demostration hosted by influential in the Spanish fashion world at Atocha, Madrid to present the new
Celestino García, Vice president of the to attend the event. Maya was also ATIV family of products to the Spanish
Telecommunications Division in Spain asked to decorate 4 NX Cameras in tech and specialised media.
and Antonio Alvarez; HPP Product her style. One of these will be raffled The event was hosted by Gonzalo
Manager. in the Hansen Facebook profile during Saiz, SESA Product & Marketing
the next weeks. Samsung will leverage Manager of IT , who explained
the remaining 3 Hansen cameras for the main technical specifications of
commercial and marketing activities. the new devices to the journalists
attending. Well-known two Michelin
starred Spanish chef David Muñoz
put on a cooking show to demonstrate
how, like ingredients, certain
technologies work best together and
when combined they give surprising
and unexpected results such as the
new Smart PC.
PR
Samsung GALAXY camera
On 22 November SESA held an event in A-Cero Studio,
Madrid to introduce the new GALAXY Camera to the
general, tech and lifestyle press.
The event was hosted by Celestino García, Vice President
of Samsung Spain, who showcased the new device and
its unique features to the journalists present. Antonio
Álvarez, Telecom Product Head of Samsung Electronics,
demonstrated how the Galaxy Camera works. Under the
concept of “galaxy” and the twisting concept of Camera
and Android.
101 journalists from general, tech, lifestyle and specialized
media attended the event.
www.samsungemn.comSEBN /
The Netherlands & Belgium
Campaign
SMART TV Angry Birds
On 22 September, we launched the Samsung SMART TV
Angry Birds campaign in the Netherlands and Belgium,
presenting people with the opportunity to experience the
Samsung Smart TV in an unforgettable way. Two leading
electronics stores from both countries took part in the
“Angry Birds Tournament” whereby consumers could play
the popular game in a whole new way using the SMART
TV’s Motion Control.
On 6 October the Angry Birds Tournament ended with a
thrilling finale at the Media Markt in Rotterdam (NL) and at a
Saturn retailer in Antwerp (BE). The stores were transformed
into a true arena, including a boxing ring with Samsung
Smart TV corners.
Two young players from both countries were crowned as the
first Angry Birds on Smart TV winners and each happily took
home a Samsung Smart TV.
PR Event PR Event
First online sushi workshop Brussels Philharmonic and Samsung
On the 30 September, an extraordinary experiment was On 7 November the
organized by the Dutch TV Channel “24kitchen” with Brussels Philharmonic
Samsung. Together, they presented a live sushi workshop, and Samsung wrote
which was streamed over the internet. Using Samsung history with a musical
appliances, master Chef Rudolph van Veen showed step- and technological
by-step how different types of sushi could be made. revolution. Brussels
The interactive nature of the workshop made the
hash Philharmonic is the first
tag #24sushi number 1 trending topic on Twitter in the orchestra in the world
Netherlands. to replace its paper sheet
music with Samsung
The viewers also flooded Facebook with pictures of GALAXY Note 10.1
homemade sushi. The person with the best photo was tablets.
then awarded with a Samsung Tab 2 (10.1).
Both national and
international press were
invited for this exclusive
event. The news was
quickly picked up by the
international press and
the coverage has already
resulted in over €530,000
media value.
Samsung European Marketing News | Issue 13 | November / December 2012SEPOL / 16 | 17
Poland
PR Campaign
NETIA Business Conference Smart TV: Analog
On 4 October the NETIA Business Conference took place switch off project
in the Multikino Złote Tarasy (Cinema complex). NETIA
The Analog Switch Off (ASO)
representatives, as well as special guests including Stewart
campaign was launched in
Butterfield, Flickr.com Founder, Ludo Wijckams, Microsoft
connection with the national
EMEA Communications, and many more explained the
digitalization of TV signal.
new trends in the telecommunication market. Samsung
From 7 November Polish
was a main sponsor of the conference and provided
citizens in certain regions
the hardware for the venue. Our goals were to present
were required to switch from
Samsung’s premium products, strengthen connections
analog to digital TV.
between Samsung and business environment as well as
Samsung launched a sales
widen potential consumer data base. During the conference
campaign with a strong
Samsung prepared an Experience zone which showcased
educational element explaining the advantages of choosing
top products from TEL, IT and BG divisions.
the best ASO solution, i.e the Samsung TV EH5020.
The campaign has been divided in 2 levels: national and
regional. The first one positions the Samsung TV EH5020
as the best ASO solution on the market and promotes it
as a perfect Christmas gift. Regional promo actions with
selected sales partners are adjusted to the ASO calendar
and will last until July 2013.
Competition Product Launch
Samsung AppCup SMART TV Apps – Panorama Firm
SEPOL has launched AppCup, a competition to find the Samsung Smart TV offers its users a new application -
best Android Application, the winner will be awarded a three Panorama Firm – a convenient and extensive search engine
month internship in the prestigious Samsung Research & of companies, products and services from all sectors.
Development Center in Warsaw.
Panorama Firm gives users unlimited access to the largest
Samsung AppCup is addressed to students of all Polish and most current database of companies, products and
universities. The competition started on 1 November 2012 services. Moreover the application provides all the necessary
and will end on 31 March 2013. A large-scale campaign information, such as current job offers, photo galleries, video
promoting the competition presentations of companies and services, and an interactive
among students is running map. Panorama Firm is the first application of this kind
in all major academic on the local Samsung Smart TV, it will be available for 12
centers, starting at Wrocław months on exclusive use.
University of Technology on
7 November.
During the competition,
Samsung will host
workshops where
participants can consult
software specialists.
www.samsungemn.comSENA /
Nordics ( Sweden, Denmark, Norway, Finland)
Launch Event
9-Series SMART TV The aim of the event was to enthuse, surprise and inspire
design conscious consumers and generate positive PR.
To launch the new 9-series SMART TV, we welcomed Guests were encouraged to try-out the TVs, pre-installed
Danish top lifestyle journalists, select VIP’s and influencers with Angry Birds to demonstrate the unique motion control
to an intimate and educational experience on 11 October at features. Samsung sales reps. were also present to talk
the Georg Jensen’s world-famous flagship store in Central people through the amazing features of the 9 series.
Copenhagen.
Guests also enjoyed beautifully decorated nordic food
Filled with premium lifestyle products that include ornaments from Claus Meyer, the man behind Noma, the world’s best
for the home, the flagship Store was the ideal setting to restaurant.
showcase the new TV. Two 9-series were placed in the center
600 invitations were sent to the lifestyle, key business people
of the store, creating true integration into the living room.
and VIPs. Participants from the Danish press included Go'
Aften/Go' Morgen , Danmark, Cover, Bo Bedre, Where2go,
Elle, M!, Børsen, Politiken and RUM.
Partnership Promotion
HBO and Samsung NX and Galaxy Tab promotion
Samsung has partnered with HBO Nordic to offer costumers From 8 October 2012 to 12 January 2013 SENA is running
the unique opportunity to view the latest HBO series on a a promotion offering a free GALAXY Tab 2 7.0 WiFi for every
selection of Samsung tablets and smartphones. purchase of any NX Camera. In order to promote this offer
we have created a selection of POS materials including DM
The bundle includes unlimited streaming of HBO produced
assets, key visuals and feature on Samsung.com, cover
TV Series and movies. With Samsung & HBO® Nordic
banner on facebook, promotion during in store demo days
consumers will be able to watch the latest episodes straight
as well as direct mail to Samsung camera and GALAXY
after the US premieres. They can choose where, when and
device owners on MSE. With this offer we aim to promote
how they watch, if it’s on a Samsung Tab, Samsung Note
the convergence message between Cameras and Tabs and
10.1 or Samsung Smartphone.
to boost NX sales.
Samsung European Marketing News | Issue 13 | November / December 2012SEAG / 18 | 19
Austria, Slovenia, Switzerland
Sponsorship PR
Samsung team support Samsung SMART TV LED Smart TV. For the big final party
the 3 best players of every venue will
Angry Birds be invited to Vienna, where they will
Championship play for the top-prize, 2 Around-the-
World-Tickets! The grand final will be
On 24 September the application moderated by our Smart TV testimonial
phase for the first Austrian Angry Birds from Puls 4, the number one local
Championship on Samsung SMART private broadcaster. This project
TV started on Samsung Austria‘s raised so much attention, that we
Facebook page. All applicants had the were announced global best practice
chance to test their strength against and EHQ are now rolling out a Pan-
From 19 November to 19 December each other in 9 different venues all over European- Angry Birds Championship
SEAG will run “Samsung Team Austria. The player with the highest based on our promotion.
Support”, an activation plan in score in each venue received a new
conjunction with the 3rd phase of the
ÖFB sponsorship. The fans of the all
participating amateur football clubs can
register themselves on a microsite. The
registered fans will be able to collect
points for their clubs by registering
Samsung products, sharing with- or
inviting other people to join.
Promotion Promotion
NX100 €200 Cashback Stay in your Galaxy
From 22 October until 31 December customers have the possibility to buy On 1 October SEAG started its new
the smart system camera NX1000 and get €200 cash back. Equipped with 20 GALAXY promotion tour, which will run
Megapixel, APS-C-CMOS sensor, Full-HD recording and Wi-Fi connectivity, the until the 22 December.
NX1000 represents the perfect Christmas present! The offer is valid for MSB as SEAG started a big promotion through
well as buying groups. all of the famous shopping centers
in Austria, including GALAXY Note
10.1, GALAXY Note II and GALAXY S
III. Link to our Facebook site: http://
www.facebook.com/SamsungAustria/
app_357068577648611
As part of our GALAXY campaign, we
also created a TV spot especially for
the GALAXY Note 10.1, which can be
seen on Austrian TV from week 39 until
the end of week 44.
www.samsungemn.comSEROM /
Romania, Bulgaria
Campaign
GALAXY SIII ATL the most creative tool a
person can have. TV was
emphasize the “creative”
message.
launch campaign used as the campaign’s
FB app, “Check how
SEROM launched a main media channel to build
creative you are” ran on
holistic campaign to launch quick awareness through
SEROM’s Facebook page,
Samsung GALAXY Note classic 30 sec TVC and
powered by local creative
2 and build awareness of special project (split screen
director, well known as a
its amazing features in communication on Xfactor
very creative person.
Romania. and main tv news).
Banners and FB ads
Through this campaign we Online was also important
were also implemented to
aimed to present the Note to drive consumer
increase awareness for this
II in an engaging way as engagement and to
application.
Event
GALAXY camera
A GALAXY Camera was provided to well known Romanian actor Andi Vasluianu in
order for him to he tell the story of his life in digital images during 2 weeks.
To demonstrate the amazing features of the GALAXY Camera, Andi will take it with
him wherever he goes and capture the most important moments with the help of
his Instagram account, creating a story. He will then edit the photos with the help of
the Samsung Photo Wizard, Camera features and Android apps.
Finally he will share the photos via 3G with the help of his Instagram acount that will
be linked to his FB profile and FB page.
Event
IT B2B roadshow Media) and organized dedicated tours for:
Top Hotels (Intercontinental, Crowne Plaza, Radisson,
We organized B2B sessions with presentation of our line-up Ramada, Howard Johnson); for End-customers (Auchan);
& solutions and tour of the mobile showroom to increase for TV Stations (Realitatea TV, Digi TV, National TV);
awareness on our B2B solutions. for telecom operators (Vodafone); and for the System
We triggered strategic partners (e.g.: System Integrators, Integrators (Quadriga, Avitech, Activ Invest, Technet,
Resellers, Rental companies, Distributors, End Customers, Romtelecom, Asesoft)
Samsung European Marketing News | Issue 13 | November / December 2012SEP / 20 | 21
Portugal
Conference
SEP 30th in the business and to
reach new and important
a Fome, Miguel Silvestre,
Responsible for the design
anniversary conclusions. “Obidos Creative”, Sérgio
To celebrate 30 years of Marques, CEO of Parfois,
Consultant Augusto Mateis
activity in Portugal, and António Araujo, CEO of H3,
and Associates presented
to showcase Samsung Maria Borges de Sousa,
an exclusive study on the
as an innovative and CEO Plural Entertainment
contribution of creative
inspiring brand, SEP held a and Pedro Guerreiro ,
industries in wealth and jobs
conference for institutional Director of a national
in Portugal.
stakeholders on creativity in economic newspaper.
Keynote speakers
the business sector. More than 150 people
included David Parrish,
Key speakers and from the most important
International consultant
participants were invited companies in Portugal
for creative industry,
to explore the challenges attended the conference.
Isabel Jonet, President of
of implementing creativity Banco Alimentar contra
Promotion Retail Advertising
Galaxy studio
From 27 September to 28 October our
brand new concept, the Galaxy Studio,
was present in Amoreiras shopping
center.
The size of our Studio is 10m x 10m.
Shoppers could explore our amazing
products in the experience area, treat
themselves to a relaxing massage
while children played in the kids area.
Live human OOH
For Galaxy Note 10.1 launch
SEP 30th anniversary campaign, we did a special Mupi
The key message of this promotion activation.
was 30 years – 30th September – 30% We hired a cartoonist, selected a
discount. As a way of thanking our Mupi in Chiado and cartooned people
consumers, we decided to do a great passing by, through live streaming. The
promotion: On the 28th of September, impact was overwhelming.
we offered 30% off on our premium
http://www.youtube.com/watch?v=gq
products. 1 day Turnover : 5.3M EUR
nIVUOCADU&feature=youtu.be
(in Retail value).
www.samsungemn.comSECZ /
Czech Republic, Slovakia
Awards Campaign
NPC 9-series
For the launch of the new series
Special OOH event 9 notebook, SECZ ran a flagship
ATL Campaign from 29 October
SECZ SMART TV campaign won
best-in-class honors at the FLE Media
throughout the month of November in Retail
the Czech and Slovak market.
(FLEMA) Awards, one of the most
prestigious competitions in the Czech The objective of this campaign was Sales promotion
republic and Slovakia. to raise consumer awareness of the From 29 October throughout the
new series 9, positioning the new month of November, SECZ ran a retail
FLEMA honors the best media
notebook as the best, most thin and promotion in the Czech and Slovak
ideas. This year, there were a total
light NPC on the market. market by which customers were able
of 68 applications, 23 of which were
Impossibly Thin. Impeccably Crafted. to get two amazing (Wi-Fi) SMART
nominated for the shortlist.
New Series 9 was the key message products for the price of one.
The main prize of this year's media
of the campaign, which focussed For every purchase of a Smart NX
creativity FLEMA 2012 was appointed
on the following key buying factors: Camera, costumers could get a
to Samsung SMART TV campaign.
Luxurious & Stylish design, Ultra thin & GALAXY Tab for only 1 crown.
The SMART TV campaign won light, Fast boot & response.
SMART solution for SMART People
awards in the following categories:
was the key message of the
'best use of cinema advertising' and
campaign, emphasizing the best
'best use of digital media'.
picture quality and innovative Wi-
Fi capability of the NX Camera in
Mobile Apps connection with a great Samsung
Tablet.
New games The communication objective of the
campaign was to create awareness of
Funny Road Trip : Deset Dvacet Kašpárek: this attractive offer.
Exclusively available on Samsung Also exclusively available on Samsung
devices, this free App is designed to devises, this free App enables users to
entertain children during road trips. It play the popular game Hide and Seek
provides different tasks that are verbally with their Samsung device. The App was
assigned to children. The voices in the developed and presented in cooperation
app were dubbed by famous Czech with popular Czech rock band „Kašpárek
actor Jiri Madl and rapper Gipsy.cz. v rohlíku“
Samsung European Marketing News | Issue 13 | November / December 2012SEH / 22 | 23
Hungary
Campaign Mobile
Smart Notebook magazine campaign Samsung Mobile activities
In order to increase awareness of Samsung’s latest 1. Samsung Mobile Live
Notebook PC’s (New series 9,7 and 5 Ultrabook) SEH - Visited Tesco’s nationwide training, all Tesco employees
created a lifestyle magazine containing valuable content could try Samsung devices
aimed at consumers, introducing Samsung’s Series 9, 7 - Visitors 8,000 people, hands-on 500
and 5 Ultrabook and the benefits they bring to consumers.
These lifestyle magazines were distributed in shopping
malls, business centres, universities as well as placed as
inserts in lifestyle magazines such as Elle, Elle Man, Mairie
Claire and Figyel.
SEH distributed 120,000 issues, measuring 20x26 cm.
2. Profession.hu ATL campaign with GALAXY SIII & SEAT
Consumers had the chance to win a GALAXY SIII by
uploading their CVs to Profession.hu.
SEAT made an interactive digital handbook for their car, this
app is advertised on Samsung android devices.
Marketing
Smart TV education catalogue Eco bubble washing machine
In order to introduce the amazing features, functionalities From 15 September to 31 October SEH ran a promotion by
and apps of the Samsung SMART TV, SEH produced an which for each purchase of a Samsung Eco bubble washing
educational SMART TV catalogue. 10,000 catalogues were machine, costumers were awarded a 10K, 20K or 30K
placed across all stores selling Samsung SMART TVs. HUF Tommy Hilfiger premium gift card. This promotion was
communicated through adverts in electronic stores, Roland
Consumer feedback was absolutely positive and we plan to
stores as well as through online and PR.
issue a third edition of this catalogue.
www.samsungemn.comSEB /
Estonia, Latvia & Lithuania
Campaign PR
9-Series launch campaign Partnership Tallinn Technical
From 10 September to 21 October, 2012 SEB ran a university
campaign in Latvia, Estonia, and Lithuania to launch the
On 14 September in Talinn, Estonia, SEB’s president Joseph
new Samsung NPC Series 9. The campaign included online
Joengwoo Kim signed an agreement with Tallinn Technical
banners and microsite, OOH with billboards and wall, spots
university rector Andres Keevallik to set the strategy and
in cinema, on TV and online video content as well as special
principles of co-operation between Samsung and the
branded stands in shops.
university. There will be various development projects,
Additional PR was generated by partnering with a popular student training, scholarships and talent management as
Latvian band called Instrumenti. Sponsoring their live DVD, well as research and development and in service training. A
Samsung provided one Series 9 laptop as a lottery prize to training room in Mektory House will be equipped with latest
one lucky DVD buyer. The band promoted it in various ways technology from our company.
on their social network services like Facebook and Twitter.
Olympic Event Campaign
Olympic Torch Relay Cut The Wire smart camera campaign
During the months of September and October SEB ran From 1 September to 30 October SEB ran a campaign in
a campaign in Latvia with the objective to strengthen Estonia, Latvia, Lithuania to introduce and explain the Smart
Samsung as an innovative and creative high-end brand by Camera concept and WiFi features in Samsung cameras.
partnering with renown local creative icons.
The campaign focused on launching a specific model –
The DVD sponsorship continues Samsung’s co-operation Samsung WB150F in white colour. ATL campaign included
with one of the most innovative and successful bands in advertising in print and online media, and creative ad
Latvia, Instrumenti, who were devoted Samsung Hope Relay placements on bus backsides throughout September,
Ambassadors earlier this year. The new Samsung Series accompanied by special retail branding in shops until the
9 laptop was provided as lottery prize for one lucky DVD end of October.
buyer. DVD launch event featured Samsung branded photo
BTL communication included engagement with customers
call wall and promotion of the new Series 9 laptop.
online – a visually elegant and smart interactive game
called Cut The Wire gained popularity among hundreds
of Facebook users in the Baltics who could win Samsung
WB150F cameras.
Samsung European Marketing News | Issue 13 | November / December 2012SEAD / 24 | 25
Serbia, Bosnia, Croatia, Albania, Montenegro & Macedonia.
Product Launch PR
GALAXY Note II & GALAXY GALAXY Note 10.1 launch
Camera launch During the Pal Zileri Fashion Show at the Belgrade Bel
Expo Hall, SEAD launched the GALAXY Note 10.1. Guests
SEAD launched the GALAXY Note II and the GALAXY
included celebrities, business partners and media. An
Camera during Belgrade Fashion Week, from 26 October to
interactive, oversized booth with set design elements that
4 November.
reassemble three key features of Note 10.1: business,
A Promo booth was placed in the shape of an oversized education and art was set up in the Hall.
book/ note and used as the main symbol. The booth was
Activations based on user engagement (eg. own creations
split in two parts, one for Note II and one for the GALAXY
in PS and broadcast on Smart TV) Awareness was obtained
Camera,.
via overtaking the object, and covering all points, from
In the Galaxy Note II booth we held a Smart Fashion Expert entrance to catwalk while the presence of Milica Mandic
Advice. The second part of the booth was dedicated to the (taekwondo player, won gold medal on Olympic games )
GALAXY Camera with a Smart Instagram Message. as special guest in the Samsung lounge created a lot of
publicity.
Retail PR
Samsung Galaxy Studio SMART TV Angry Birds competition
To present the latest GALAXY products; the GALAXY Note To showcase the amazing motion control features of
10.1, the GALAXY SIII, the GALAXY Note II and the S Camera Samsung SMART TVs, Serbia held Angry Birds competitions
SEAD held GALAXY Studios in the most famous shopping in shopping malls and retail stores of 5 major cities.
malls in Serbia, Montenegro, Macedonia and Croatia. (Belgrade ,Nis, Novi Sad, Kragujevac.) Shoppers were able
to try out the game on Samsung SMART TVs and test
The GALAXY Studios will run every working day from 12
their skills in sending the birds flying on the screen with
October until 15 January, shoppers will be able to experience
just a wave of their hands. OOH and digital ( FB and online
the products at first hand and unleash their creativity.
banners ) were used to raise awareness of the competition.
www.samsungemn.comSEGR /
Greece
Campaign Retail
Smart Camera activation GALAXY Studio and Angry Birds
SEGR ran a holistic IMC campaign To increase consumer awareness and Greek Chefs were invited to cook
from September until the end of sales of Samsung products, SEGR using our products and ran a lottery
November to build awareness for the held two premium branding spaces in for a refrigerator.
Samsung Smart Camera and educate the most famous malls in Athens from
Consumers were able to play
consumers on its benefits. September to end of November 2012.
Angry Birds in a dedicated product
The campaign consisted of a Consumers were offered hands on experience area, where the national
Smart Camera Media Workshop, experience with Samsung’s latest Angry Birds on Samsung SMART TV
ad hoc OOH (Metro), print ads and products in dedicated HA , HHP and championship was also promoted.
advertorials, a Samsung Smart Smart TV promo areas.
Finally, a GALAXY Studio area was
Camera Facebook competition and
Two kitchens were equipped with set up where consumers could
Smart Camera In-Store Promotional Samsung digital appliances. Famous experience the latest GALAXY
Activities. products and receive give aways.
Sponsorship PR
Olympiakos FC Facebook competition for a chance to win a Samsung TB750
monitor.
sponsorship The objectives of the ChatON
competition were to increase ChatON
downloads for SEGR, & increase
Samsung Electronics Mobile Fans
and of the SEGR database for CRM
Activities. The objective of the TB750
competition was to increase consumer
awareness of the Samsung Monitor
TB750 as well as to increase SEGR’s
SEGR held a press conference in the SEGR promoted the ChatON
database for CRM Activities and
Gazarte Center in Athens to announce application through a Facebook
Samsung.com traffic .
the renewal for the 4th consecutive Competition. Users that downloaded
year of its Olympiakos FC sponsorship. ChatON could participate in a lottery The Facebook competition resulted
During the press conference SEGR to win a GALAXY Tab 2. in 14,436 Likes, 1828 Participants
also officially introduced the local OFC while the monitor Samsung.
In parallel, SEGR ran a Samsung
Smart TV app. The event generated 78 com competition resulted in 1379
Monitor competition on Samsung.com
press clippings. registered users , 1K unique visitors
whereby users answered 5 questions
and 1.6K visitors.
Samsung European Marketing News | Issue 13 | November / December 2012You can also read
