Scandinavia's leading sustainable living event - @ecolifescandi - Eco Life ...
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Scandinavia’s
leading
sustainable
17-18 November 2021
living event
NOW INCLUDING CO-LOCATED WITH
17-18 November 2021
www.ecolifeshow.com | Join in the conversation @ecolifescandi
INTRODUCTION
Dedicated to Eco Living!
Generate new business Who visits the show?
this year and put your Key trade buyers from leading: Supermarkets | Online retailers | Department stores | Wholesalers
products in front of & distributors | Importers & exporters | Health stores & pharmacies | Foodservice – public & private
thousands of key TOP VISITING COMPANIES PER COUNTRY:
natural and organic
buyers…
SWEDEN DENMARK FINLAND NORWAY EUROPE
Eco Life Scandinavia is the only dedicated Apoteksgruppen Apotekernes A.m.b.a. Dencon Foods Oy GoBamboo AS ALDI SOUTH (Germany)
Nordic trade show for eco living; health, Biofood-Biolivs Be A Wear Kesko Helsemagasinet AS Holland & Barrett UK
nutrition, clothing, homewares, Bönor & Blad Coop Danmark Life Finland Oy Life AS Norway Planet Organic UK
Hälsokraft Helsam Naturelle Pro Beauty Mytreat AS Primark (UK)
cleaning products, self-care, ICA Sverige AB Helsekosten Organic Health Oy Nordichealth AS Kolus (Iceland)
conscious beauty, skincare and Life Europe House of Denmark Ruohonjuuri Sunkost kjede AS Yolee (Italy)
free from food and drink. WeMake Magasin du Nord SOK Vitalkost AS Campomar Nature (Spain)
Since its launch in 2012, Eco Life
Scandinavia is now established as the
TOP BUSINESS TYPES:
leading trade event in the Nordic region HoReCa 6% PRIVATE LABEL 17%
for the sustainability sector. • Cafe/Coffee/Sandwich Shops
• Contract Caterers
Co-located with the Nordic Organic Food • Restaurants
Fair, visitor tickets allow access to both • Hotels HEALTHCARE 5%
shows and the open plan layout allows • Health Professionals
visitors to move freely between RETAIL 27% • Nutritionists/Practitioners/Therapists
• Pharmacies & Pharmacists
the two events. In 2019 there • Beauty Retailers • Online Retailers
were 500 exhibitors and 4836 • Independent/ • Supermarkets
Specialist Retailers • Department Stores
attendees from 63 countries. • Food Retailers • Convenience Stores DISTRIBUTION 32%
• Health Food Stores • Deli/Gourmet Stores
In 2021 we are expecting 500 •D istributors (Food, Health & Beauty)
exhibitors and over 5000 attendees. • Importers & Exporters (Food, Health
& Beauty)
BUSINESS SERVICES 13%
• Wholesalers (Food, Health & Beauty)
• Association • Packaging
• Business Services • Media
• Consultant • Public Sector
Join the conversation: Follow us on social media #ELS21 www.ecolifeshow.com
WHY EXHIBIT
Why Exhibit at Scandinavian
Eco Life Scandinavia? Market Overview
NATURAL & ORGANIC COSMETICS
EXHIBITOR CASE STUDY • Sweden’s natural and organic cosmetics sector 13.6%
GINGER DIAMONDS grew by over 13.6% in 2019
NOC Sweden & Agrovektor AB
I chose to participate at the event as I find it the best way to get
in contact with new leads from across the world. It’s a great • Finland’s natural cosmetics sales totalled €18.6
opportunity to meet new people, get new ideas and follow
million in 2018, an increase of 22% from the
22%
new trends.
Our main goal for exhibiting at the show was to
previous year
generate new business opportunities which was achieved!
Pro Luonnonkosmetiikka
We went into further conversation with Holland & Barrett
Sweden and after the fair I have been bombarded with requests
from many companies around the world wanting to do business
with us. The results have been phenomenal! 2018 TOTAL FREE FROM MEAT AND DAIRY SALES IN THE NORDICS
Martin Chab, founder of Ginger Diamonds Sweden AB
SWEDEN NORWAY DENMARK FINLAND
FREE FROM
Eco Life has been our first European trade show and it has been MEAT SEK 75 million NOK 10 million DKK 30 million EUR 33 million
absolutely amazing, it has exposed us to so many different
countries, especially in the Nordics. We have made great SEK 71 million NOK 28 million DKK 32 million EUR 72 million
connections with over 10 distributors across 6 different
FREE FROM
countries. It’s been really, really positive. This audience DAIRY
**Euromonitor International
Wow, I want to thank understands that quality over quantity is the new
you for the fantastic trend, so it’s been a really great audience for us to
collaboration and a wonderful get in front of.”
fair. We got so many contacts and we FRANCES BEER, THE BEESWAX WRAP COMPANY, LTD. VMS sales in Sweden Average consumption of VMS
had new people in our stand every minute. (Source: Svensk Egenvård) product per person in 2019 (€)
I have not yet been able to follow up with
all the leads I collected, which led to people Growth in 2019 per category
placing their orders through my Facebook 57 56.5
page instead. ‘Send me all your flavours’,
Supplements &
was a fun order to receive.” The fair has been a success for us, we’ve made a lot Vitamins 3.9%
JENNY BERG, VINTAGE PLANTATIONS EUROPE of contacts and will be here again next year. Our goal
Sports
(BUSINESS SWEDEN PAVILION) is always to meet with new store-owners and we see here
Nutrition 4.3% 27 28
that there are many international store-owners, it’s not just
Sweden and Denmark. For us this is very important.” Plant-based
JOHAN VISSER, ECO WAREHOUSE BV Pharmaceuticals 4.2%
FINLAND NORWAY SWEDEN DENMARK
Dressed for Success! Stand Packages
How you present your stand and engage with
potential customers during the show are crucial
elements to maximise your investment and get Before...
the best out of your exhibition. Stand package includes: Walls,
name board, carpet, lighting,
Along with various options on packages, we provide a whole host of electricity and table & 2 chairs.
additional FREE marketing and PR services that will help you create a real
buzz and make you stand out.
Rates and Packages ...and after
We offer two main stand choices: With a bit of creativity you can easily
make your shell scheme look great. Get
1 Full Stand Package: A hassle-free package which includes the stand
build, walls, name board, electricity, lighting, table and chairs some stickers, backdrops, a different
carpet colour or get your walls
Space Only Package: Gives you the opportunity to design and build
2 your stand yourself (minimum size is 12sqm)
painted – spend a bit extra and
stand out from the rest.
Stand Option Cost per square metre:
Shell scheme package €410
Space only
Creative Exhibiting Ideas:
(available to companies taking €380
12sqm or more) •M
ake your stand eye catching and have your
wooden walls painted from as little as €50 per
Corner Stands +10% panel – 1m x 2.5m.
• Y ou can hire out some great furniture and
Start Up-Zone
shelves from our onsite contractors –
they have a catalogue full of ideas!
•W
ant to add some nature to your stand? –
This is a showcase of the latest products at the very start of their you can also hire out plants and flowers.
lifecycle. Designed to promote and encourage new product ideas
with this special stand package, this area is aimed for small and • Y ou can bring your own banners, stickers and
posters to brighten up the walls.
new business ventures.
A place in the start-up zone costs just €999 and includes a • Y ou can change the colour of the carpet or
have different flooring for an additional charge,
1.5m x 1.5m space with branded back wall, company logo,
starting from €15 per square metre.
podium, carpet, electricity, spotlight, standard showguide
entry, insurance, data capture app and daily cleaning. •N
eed local contacts for prints, stickers, etc.?
Let us know!
This area is limited to 10 innovative companies. If you want to apply
for one of these places, please contact the sales team.
W H AT W I L L Y O U F I N D AT T H E S H O W ?
Natural Health & Beauty Scandinavia
A strong growth category amongst consumers in Scandinavia,
incorporating VMS, conscious beauty, eco household and
health foods.
Exhibitors: Established brands, new start-ups and leading manufacturers
and suppliers of personal care, skincare, haircare, cosmetics, bodycare,
suncare, mineral, male grooming, vitamins & minerals, supplements,
sports nutrition, eco living and much more.
11-12 November 2020 Visitors: Multiple beauty retail chains, supermarkets and department
stores, importers and exporters, wholesalers and distributors, health
stores, online retailers and beauty salons.
17-18 November 2021 17-18 November 2021
11-12 November 2020
Vegan Scandinavia
MalmöMässan | Sweden
The rise of veganism is one of the most important trends in the
11-12 November 2020
food sector, as consumers embracing the benefits of a meat-
11-12 November 2020 free diet continues to rise. Once a niche but now becoming
MalmöMässan | Sweden
11-12 November 2020 mainstream, join us and be a part of this exciting and growing
sector.
Exhibitors: Established brands, new start-ups and leading manufacturers
and suppliers of vegan food, drinks, supplements, pet food and
cosmetics, plus many more regional and international exhibitors.
The Perfect Visitors: Multiple retail chains, supermarkets, department stores,
importers and exporters, wholesalers, food service, cafés and
Partnership...
MalmöMässan | Sweden restaurants, contract caterers and distributors.
MalmöMässan | Sweden
11-12 November 2020
11-12 November 2020
MalmöMässan | Sweden
Eco Life Scandinavia and the Nordic 11-12 November 2020
Organic Food Fair are co-located side Free From Scandinavia
by side – providing the perfect platform Free From is established as one of the fastest growing retail
categories in Scandinavia. Free From Scandinavia is the first
for both natural and organic companies dedicated Nordic trade show to provide an annual showcase
to network, grow their business and see promoting this important sector.
MalmöMässan | Sweden
what’s new in the market. Exhibitors: A large variety of food brands, local producers and
11-12 November 2020 international suppliers offering a wide collection of delicious and healthy
food and drink products. Free from: gluten, sugar, allergens, lactose, nut,
Although co-located, both events have their own individual soy, palm oil, GMO, dairy, packaging and much more.
identity and branding. Both shows have customised visitor 11-12 November 2020 Visitors: Independent, specialist and multiple food retailers,
and exhibitor marketing campaigns, in multiple languages, supermarkets, department stores, wholesalers, distributors, food
ensuring a qualified and dedicated audience for each event. 11-12 November 2020 importers and exporters, restaurants, hotels and contract caterers.
S H O W F E AT U R E S
What’s happening in 2021?
Beauty Hours
T he Natural T heatr Natural & Organ
ic Awards Innovation
e Pitch LI V E
We will once again host the sought after
beauty hours in the Natural Beauty
Scandinavia Holland & to
Barrett Sw
Theatre. These hours will give exhibitors eden
in Natural Health & Beauty Scandinavia
the opportunity to present their company The Natural Theatre will once again host a world class
Voted for by visitors and selected VIP guests – the
and products to a relevant audience. The education programme and will bring together industry Successfully run for the first time in 2018,
Natural & Organic Awards Scandinavia will take
open plan layout of the theatre creates an speakers covering a wide range of topics including the Innovation Pitch will return in 2020. 6
place after the first day of the show. The winners will
informal atmosphere making it easy for innovation and product development, exporting and companies will have the exclusive opportunity
be celebrated and recognised for great innovation
visitors to locate. importing challenges and understanding the health to pitch their product in front of a live audience
and outstanding new products recently launched
industry in the Nordic region. and the senior buying team at H&B Sweden.
into the market place.
Successfully run for Following the increasing Returning for 2021,
the first time in 2019, consumer demand for Enterprise Europe
the Innovation Pitch vegan products across Network welcomes
will return in 2021. Scandinavia, retailers are you to participate in this
Six companies will looking to source new free event, organising
have the exclusive vegan innovations. We face-to-face buyer-
opportunity to pitch will host a dedicated producer meetings for
their product in front vegan area where well-matched participants.
of a live audience companies can showcase Find your next potential
and a senior buying the very latest vegan business partner!
n Pitch LI V E team. friendly products.
Innovatio B2B Matchmaking
Vegan Scandinavia with E E N
Top Tips for exhibiting success Excellent industry
What we can do for you... What you can do...
feedback
We have a dedicated marketing team who will help • Make sure people know you will be there –
you with the following and much more: Send out VIP invites, email them, add details to
your email signature, call up new and existing
I’ve visited the show every year and
• Buyers Guide – We design and print a brochure clients to arrange meetings at the show.
every year it supersedes my expectations
with the latest and most innovative products at the
• Go crazy on social media – Tweet about it, post – I’ve found what I’m looking for and I’ve
show. We send this to VIPs and senior retailers.
pictures on Instagram, create a buzz on Facebook placed orders already. Plus, I’ve found even
Send us your product details and we will do the rest.
or integrate it with your blog and your website - more suppliers, I’m very happy.”
• Invitation postcards and visitor brochures – We’ll #ELS21 #Ecolife @Ecolife LENA KUNELIUS – EKOLO & EKOLO WHOLESALE
design, print and post these to you so you can send
• Stand out – A great stand design helps deliver
them out to buyers you want to invite to the show.
your exhibition objectives. You can do some very Great show! Always
• VIP Campaign – We run a hosted buyer programme creative things with a stand package. ahead of the curve,
to fly international buyers to the show. You can also showcasing the next big I have been visiting Malmö every
• Train your staff – 80% of the success of your year since you launched. This
nominate high profile buyers/retailers for us to invite trends in the health and
stand is down to your staff, so train them. Use year was by far the best and
to the show as VIPs. wellness sector.”
approachable people who are fully briefed and most professional to date,
• “See us at the show” logos – Designed by us to can speak confidently about your business. BEN RICHARDSON-HUGHES,
with more new contacts than
NPD TECHNOLOGIST,
be used on your website, email signatures and in ever before. Congratulations.”
• Don’t – Eat on the stand, sit down, have your back HOLLAND & BARRETT
newsletters.
to the aisle, have a messy stand or have tacky LEIF ZACHO, ZACHO FOODS A/S
• Event banners – Download these from our website giveaways.
with a link taking people straight to the registration
• Collect leads – With the mandatory data app you
page for the show.
can easily collect all your leads. The more quality
• Personalised email invitations – Send these to leads you leave with, the higher your chances of
your existing customer base. winning big business!
• Press releases – If you have a new product or • Follow-up – If you don’t follow-up your leads, why
brand you want to shout about then send us your invest in the exhibition to begin with? You would
press release. We can put it in our newsletters to be amazed how many exhibitors don’t follow-up
our visitor database, use it on the show website their leads! Make sure you contact all of your
and it could even be included in our own show leads at least six times after the show.
press releases.
Sponsorship Seminar theatres
opportunities at the show…
€3000
Align your brand with our educational
free seminar programme…
Increase your brand awareness and lead generation at
Eco Life Scandinavia by sponsoring the show. We can VIP Lounge
€5000
create tailor-made packages, designed specifically for you.
We can adapt to any budget and make sure you have the
An exclusive opportunity to have your
company branding on the wall of our
best visibility before, during and after the show. VIP Lounge…
These are just some examples of the Floorplan
sponsorship opportunities we offer. €1500
Please enquire with the sales team to This is an exclusive opportunity to get
find out exactly what is included in your brand on the show floorplan…
each package.
Digital screens
€1000
Have your branded video or images on
the digital screens dotted around the
show floor…
Newsletter advertising
€1000
Don’t miss the opportunity to have our
15,000 readers see your brand!
Website Banner
€250 (3-months)
All visitors will pre-register online
through our website, meaning you can
catch their attention before the event…
Who’s who at the show...
If you have any further questions about exhibiting at Eco Life Scandinavia,
please contact the relevant team below:
EVENT TEAM:
FOR INFORMATION ABOUT YOUR STAND, SPONSORSHIP OPPORTUNITIES,
AND THE CONFERENCE PROGRAMME.
Melina Viking Sophie Bresnahan Vicky Holman
Event Manager Senior Sales Executive Portfolio Director
T : +44 1273 645 141 T : +44 1273 944 452 T : +44 1273 645 117
E : mviking@divcom.co.uk E : sbresnahan@divcom.co.uk E : vholman@divcom.co.uk
MARKETING & PR:
FOR ANYTHING MARKETING AND PROMOTION RELATED - YOU CAN ORDER VIP
INVITES, POSTCARDS, SHOW LOGOS, WEBSITE BANNERS, ETC.
Jenni Sandells Caroline Sommerfelt Amy Muddle Lauren Addicot
Group Marketing Manager Marketing Manager Marketing Manager Marketing Executive
T : +44 1273 645 161 T : +44 1273 645 159 T : +44 1273 645 151 T : +44 1273 063 846
E : jsandells@divcom.co.uk E : csommerfelt@divcom.co.uk E : amuddle@divcom.co.uk E : laddicot@divcom.co.uk
OPERATIONS:
OPERATIONS ORGANISE THE LOGISTICS OF THE SHOW AND ALL THE
HEALTH & SAFETY FORMS. THEY WILL SEND YOU YOUR ONLINE EXHIBITOR
MANUAL FROM OPS@DIVCOM.CO.UK 3-4 MONTHS PRIOR TO THE SHOW.
Helen Milton
Group Operations Director
T : +44 1273 645 121
E : hmilton@divcom.co.uk
Ground Floor, The Brinell Building, CO-LOCATED WITH
30 Station Street, Brighton, BN1 4RB
Tel: +44 (0)1273 645110
Fax: +44 (0)1273 645169
17-18 November 2021
17-18 November 2021
Email: nordic@divcom.co.uk
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