SEASON 2019 PARTNERSHIP OPPORTUNITIES - Mackay Cutters
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SEASON 2019 PARTNERSHIP OPPORTUNITIES
WELCOME
THE MACKAY CUTTERS RUGBY LEAGUE FOOTBALL CLUB
IS A DYNAMIC AND PROGRESSVIE CLUB THAT
UNDERSTANDS THE NEED TO MAINTAIN AND CREATE
STRONG CORPORATE AND COMMUNITY RELATIONSHIPS.
This attitude and determination to support our sponsors
and community is vital to the success of a club that has
been a pillar within the Mackay regional community since
2007.
At the Mackay Cutters, we understand that corporate and
business relationships must be mutually beneficial for
partnerships to succeed.
Becoming a partner with the Mackay Cutters means
becoming a partner with one of the largest
affiliations/networks in rugby league. The Mackay
Cutters are affiliated from the highest level in the NRL
with the NQ Cowboys to the grassroots at local junior
level.
Our semi-professional rugby league team reached the
holy grail in 2013 when they were crowned the 2013
Intrust Super Cup Premiers and 2017 marked the Mackay
Cutters 10 year anniversary.
2
ABOUT US
RELATIONSHIPS AND STRUCTURES – OUR KEY TO SUCCESS
BUSINESS MODEL PARTNERS COACHING COMMUNITY FOCUS
Community-owned National + Regional RESOURCES Reinvesting in the community
Not For Profit A dedicated and that supports us
Independent Board Principal Partner experienced group of
QCCS professionals in coaching, Development/Community
of Directors Programs
high performance and
Steven Dowden (CHAIR) • Train with the Cutters
Peter Parr
Platinum Partners football administration
Mackay Mazda • Reconciliation Action Plan
Samantha Bliss • DBCT Cutters Care
Sean Kelly Mackay Airport Coaching Team
IBIS Mackay • DGH Engineering Corporate
Melissa Sorensen Scott Thorburn
MRC Australia Care
Chris Wright (Coaching Director)
McDonald’s • Autocorner Change the
Scott Thorburn Steve Sheppard
Mackay Regional Council Game
(ISC Head Coach)
Executive Absolute Enterprises • McDonald’s Cutters
Alexander Kertesz
DBCT Academy
Management (Head of Performance)
• Cutters Little League
Maurie Fatnowna Kelly Legal
M & P Services • MJRL Junior Cutters
(Chief Executive Michael Comerford
NQ Toyota Cowboys • Game Day Community
Officer) (HDC 20’s Coach)
Corner
Tom Heggie
Kelly Fletcher • Schools Development
(Operations/Wellbeing
Media Partners (MMC 18’s Coach)
Program
Channel 9
Manager) • NRL All Abilities League
Hit FM/Triple M
Lianne Gee Tropical Exposure
(Marketing &
Partnership Manager 3
COMMUNITY
A SNAPSHOT OF SOME OF OUR COMMUNITY PROGRAMS
The Mackay Cutters are excited to have their very own community programs. These new and innovative initiatives
are aimed at helping young kids remain active, healthy and happy as well as developing the skill sets that help build
social relationships. New in 2018 is our Cutters Corporate Care program aimed at empowering the workforce with
the the five components to health, wellbeing & performance, delivered by our ever inspiring Head of Performance
Alex ‘Killer’ Kertesz.
Rugby league has a fantastic ability to drive learning and breakdown social barriers and by becoming a Mackay
Cutters partner your business plays a major part in making this possible.
A program designed to
promote healthy lifestyles in
children and young adults.
Delivered by the head coach
and players to local schools.
ALL ABILITIES LEAGUE
DBCT CUTTERS CARE MCDONALD’S CUTTERS ACADEMY JUNIOR CUTTERS
(formerly Mackay Junior Sea
Eagles)
QCCU LITTLE CUTTERS GAME DAY COMMUNITY DGH CUTTERS CORPORATE AUTOCORNER CHANGE
LEAGUE CORNER CARE THE GAME
4
COMMUNITY
OUR VISION FOR RECONCILIATION
The Mackay Cutters have had a proud association with Aboriginal and Torres Strait Islander peoples since the
club’s inception in 2008. The Mackay Cutters have undertaken this Reconciliation Action Plan to ensure we
continue to engage with Aboriginal and Torres Strait Islander communities whilst making a positive
contribution to closing health and educational gaps between Aboriginal and Torres Strait Island peoples and
non-Aboriginal and Torres Strait Islander peoples.
Our vision for reconciliation is to strengthen connections and relationships with the community, build and
increase respect for Aboriginal and Torres Strait Islander peoples and their culture, to continue to
acknowledge our proud Aboriginal and Torres Strait Islander history and to demonstrate our commitment to
reconciliation to a wider audience with the overarching aim of closing health and educational gaps for
Aboriginal and Torres Strait Islander peoples. It is further to provide an environment which is free from
discrimination and promotes respectful and positive behaviours.
This vision is valued by our Board of Directors, CEO, Administration, Coaching Staff, Playing Group and every
employee and volunteer involved with the Club. Our Club will continue to build strong associations with all
Aboriginal and Torres Strait Islander peoples across Australia. By realising this vision, we can help influence
social change for Aboriginal and Torres Strait Islanders and other Australians.
5
O U R R EACH
Au d i e n c e E x p o s u r e
At the Mackay Cutters we believe that our ability to promote a business is one of our strengths as we strive to
continually grow our networks and relationships with local businesses and the corporate world. As our business p
you’re not only supporting the Mackay Cutters, you are supporting over 3,700 junior & senior players and officials
across the Mackay rugby league catchment area!
Media & Home Game Audience Players Across the Mackay Catchment
129,000 3,700 +
POTENTIAL REGIONAL TV JUNIOR & SENIOR
AUDIENCE PLAYERS AND MATCH OFFICIALS
600 +
95,000 FEMALE PARTICIPATION
DAILY RADIO LISTENERS • 370 SCHOOL GIRLS
• 240 GIRLS BETWEEN UNDER
14 & 16 LOCAL COMPS
15,000
2016 CUMULATIVE HOME
CROWD – SECOND ONLY 200,000 +
TO THE INTRUST SUPER rugby league CATCHMENT
CUP PNG HUNTERS! (Papua • SOUTH TO SARINA
New Guinea’s team) • WEST TO EMERALD
• NORTH TO BOWEN
Corporate Network
65 +
A DIVERSE SPONSOR AND
CORPORATE BUSINESS NETWORK
6
D I G I TA L R E A C H
Social media has become one of the greatest and most powerful marketing tools for the Mackay Cutters. Our ever expanding social
media channels allows us to regularly communicate to over 16,000 engaged stakeholders and our audience continues to grow
everyday. We use several social media platforms daily to communicate to our entire audience and we include our sponsors in all
social media strategies.
1,800 UNIQUE VISITORS / AVG PER MONTH
5,000 PAGE VIEWS / AVG PER MONTH
5,000 + DATABASE CONTACTS
2,500
INSTAGRAM
FOLLOWERS
12,500
FACEBOOK
FANS
4,000
TWITTER
FOLLOWERS
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TA I L O R - M A D E PA R T N E R S H I P S
We pride ourselves on our approach to our commercial partnerships, ensuring we
construct a partnership that is tailored to your business.
BRAND ASSOCIATION ENGAGE OUR AUDIENCE WE ARE YOUR TEAM MEMORABILIA
Playing kit, team uniform, Tailored B2C communications and AMBASSADORS AND MERCHANDISE
at-game signage, plus digital leveraging campaigns, along Club and player IP use
other marketing with B2B engagement through our
collateral sponsorship and corporate family
BEHIND THE SCENES HOME GAMES COMMUNITY ENGAGEMENT BUSINESS DEVELOPMENT
Reward your stakeholders At-game engagement and Our award-winning programs focus Corporate events and
with VIP experiences activations, corporate on schools, education, training and exclusive away trips
hospitality and general health & wellbeing throughout our
ticketing expansive footprint
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COMMUNITY PROGRAMS
B E C O M E A PAR T N E R TO D AY
DBCT Cutters Care is an in-school program designed to
promote healthy lifestyles in children and young adults.
“We love Cutters Care!”
Many children experience health problems that impact school performance
and general well-being due to poor nutrition and a lack of physical activity.
These health issues can lead to lifelong health problems including obesity,
diabetes and heart conditions.
For many of the students plagued by inactivity and poor nutrition, the school is
an ideal place to provide opportunities for safe and engaging physical activities
and nutritious meals.
PURPOSE
The DBCT Cutters Care program seeks to provide a fun session of healthy
learning and physical activity to teach the kids some fundamentals of sport and
team building exercises. The program will be delivered to all participating
primary and high schools in the Mackay region and is presented by the head
coach of the QCCS Mackay Cutters along with available players.
Refer to the Cutters Care program outline and infomercial for further
information: mackaycutters.com.au/community
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ENDORSED COMMUNITY PROGRAMS BY… B E C O M E A PAR T N E R TO D AY CUTTERS CORPORATE CARE Delivered by our Head of Performance Alex ‘Killer’ Kertesz, this highly motivating educational session is designed to lead businesses and their teams to the understanding of why and how health and wellbeing practices can lead to higher productivity and performance in work and life. The program is suitable for all business/industry types. This engaging 60 minute session covers the following five essential topics: • SLEEP and its importance in a positive lifestyle • PHYSICAL ACITIVTY, EXERCISE, AND TRAINING • NUTRITION AND HYDRATION • CONNECTEDNESS – Belonging, Purpose & Happiness • MINDFULLNES – Focus, Positivity &Emotional Intelligence Corporate Care is an initiative of the Mackay Cutters mental health program: CHANGE THE GAME | Tackle mental health head on and is endorsed by Mind Australia. Refer to the Cutters Corporate Care program outline and infomercial for further information: mackaycutters.com.au/community
ENDORSED BY…
COMMUNITY PROGRAMS
B E C O M E A PAR T N E R TO D AY
CHANGE THE GAME
It’s now possible for every local business and every member of our local community to become a part of the
QCCS Mackay Cutters in support of the mental health organisations in our region.
In a first for rugby league in Australia, our naming rights partner QCCS shares its naming rights sponsorship with
our AWARD WINNING Change the Game initiative, with a goal to raise awareness about mental health, suicide
prevention and increase the exposure of our regions’ available networks.
CHANGE THE GAME|Tackle mental health head on
In 2019 the QCCS Mackay Cutters will once again wear the Change the
Game logo across their hearts.
We are calling on the 200,000+ people in the Mackay region community
along with businesses within this catchment area to become a partner of
the Mackay Cutters and help us raise the exposure of all mental health
organisations within our region.
Rugby league CATCHMENT – Mackay & district
SOUTH TO SARINA | WEST TO CLERMONT | NORTH TO BOWEN
2018 RESULTS | IN 2018 our Change the Game initiative:
• Expanded our initiative by implementing the DGH Corporate Care
program to include our business partners. This has been endorsed by
Mind Australia, a world wide mental health organisation supported by
Richard Branson
• Saved 4 lives
• Raised over $10,000 for the mental health community with Autocorner
• All Mackay Cutters players & staff received mental health first aid
training
• Local Rugby League clubs undertook SafeTALK training
• Mackay Cutters participated in the Active Adrenalin Peak Performance In 2019 with your help
program the possibilities are
• Became a part of the Mackay Suicide Prevention Community Action
Plan endless!
• Assisted many local organizations in several mental health promotions
11junior development pathway
PATHWAY TO THE TOP – developing rugby league talent in
North Queensland
The Cutters Academy, proudly supported by McDonalds,
provides a structured pathway to support the development
and transition of promising young rugby league players
through the playing ranks, from local representative teams
through to Mal Meninga Cup and ultimately NRL.
Under the direction of Mackay Cutters Head Coach Steve
Sheppard and Academy Coaching Director Scott
Thorburn, the Mackay Cutters provide opportunities for
young players 12 to 18 years old (including females). Coaches
work intensively with squads of high performing juniors from
our local area. The academy recruits up to 180 local kids
each year.
The McDonald’s Mackay Cutters Academy aims to:
• Improve the standard of rugby league performance in our
local junior playing ranks.
• Provide a rugby league education and potential pathway
for young footballers in the local footprint.
• Create links between the Mackay Junior and District Rugby
League and the QCCS Mackay Cutters
CAREER PATHWAYS
The McDonald’s Mackay Cutters Academy allows young
footballers the opportunity to stay in Mackay and continue
their rugby league education.
History tells us that Mackay is a breeding ground for great
rugby league talent and too often this talent is lost to
North/South Queensland and Interstate. With the creation
of a sustainable Junior Development Program the Mackay
Cutters can work closely with junior players in clubs and
schools to ensure players, coaches and teachers remain up
to date with modern coaching practice.
12PARTNERSHIP
OPPORTUNITIES
Platinum Partner
Gold Partner
Silver Partner
Bronze Partner
Corporate Partner
We can tailor a package to suit your business
goals and your budget.
CONTROL: Version 1 29-May-19 13Apparel & Luggage Partnerships
Your business could feature on our official playing and/or training apparel in 2019 for the Mackay Cutters Intrust
Super Cup Team, Hastings Deering COLTS U20’s and Mal Meninga Cup U18’s teams. We also have apparel
opportunities within our Community programs.
You can also become a travel partner and follow us everywhere ever we go by sponsoring our player and coaching
staff luggage. Your logo would feature on the front and centre of 130 packbacks, 100 overnight bags and 30
suitcases. Not only would you travel to each training session with our teams at least 3 days per week, your
business would be seen at national and international airports, cities and towns all year round.
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Intrust Super Cup, Hastings Deering Colts U20’s & Inaugural Mal Meninga Cup U18’s Jersey
Sponsorship
The perfect opportunity to partner with a Mackay Cutters player and increase your company’s brand
awareness. Your business will take ownership of a jersey number in 2019. Your player will be introduced on
the scoreboard and by our ground announcer at the start of each home game and whenever they are
mentioned throughout the game.
e.g. …. “Proudly sponsored by YOUR BUSINESS NAME”
(N.B. Jersey numbers are randomly drawn and allocated at the season launch at the commencement of each season)
CONTROL: Version 1 29-May-19 15Hospitality - Home Games
The ultimate corporate hospitality experience with access to a fully serviced bar and footy fare served throughout the
game. Or enjoy the experience from our open air corporate boxes with all inclusive packages available or pay as you go
with service to your corporate box so you never have to leave! Twelve, ten and eight seat options available.
Membership/Ticketing Partner
The Mackay Cutters has strong member data base of over 300 members which is growing stronger every year as we
value add to these membership packages. In 2018 our membership base grew over 100%. Our dual memberships are
also promoted through our alliance with the North Queensland Cowboys via their website and direct email/social media.
This partnership type is of great benefit to those businesses who can also offer something in return to our members and
game day ticket purchasers such as an instore discount or special member only promotion. Your business can become a
part of the Mackay Cutters Membership Family on several different levels with great exposure opportunities on our
tickets and membership cards. We sell on average 1500 tickets per game!
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Cutters Care, Cutters Corporate Care & Change the Game
The QCCS Mackay Cutters are committed to making a difference. By promoting positive change, enriching lives
and providing opportunities for charities to raise awareness, our structured programs are changing lives and
strengthening communities. Recognising that education is the cornerstone of community sustainability and
prosperity, we partner with education providers to make a difference in our schools, universities and training
institutions. Our programs centre on building inclusive and connected communities and, with the support of
our partners’ social responsibility objectives.
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CHANGE THE GAME – tackle mental health head on
In 2019 our very own mental health initiative Change the Game will enter the next phase as we
continue to grow our external connections and awareness of mental wellbeing. With the
introduction of Cutters Corporate Care which has been endorsed by MIND Australia and is
delivered by Mackay Cutters degree qualified Head of Performance, Alex Kertesz, we can now
reach out to corporate business at all levels of the workforce.
In 2019 our wellbeing focus will also encompass our internal well being program for rugby
league, Cutters Club Care. With the assistance of a passionate professional mental health expert
onboard in 2019, this program will set the bench mark amongst QRL and NRL clubs in the
delivery of mental wellbeing programs.
BUSINESS OPPORTUNITES
Partnering with one of our community programs includes your business branding on all
associated marketing materials and media advertising as well as your logo featuring on the
Change the Game sign which is situated at the entrance of BB Print Stadium. Your busIness can
also supply marketing materials which we will distribute at our presentations.
CONTROL: Version 1 29-May-19 18COMMUNITY PROGRAMS PARTNERSHIP – it all starts with grass roots
MACKAY CUTTERS LITTLE LEAGUE
Your business can become a part of our half time entertainment where
our local junior teams (usually 4 teams/week) are invited to play an 8
minute game on field as the curtain raiser to the main ISC game and again
at half time.
MACKAY CUTTERS ACADEMY
Become a part of our Cutters Academy which runs from November to May
each season. With over 180 local boys and girls each season this is part of
our pathway program to the NRL. From this academy Mackay’s local
junior representative teams are selected, namely Junior Mackay Cutters.
LITTLE CUTTERS
A 2 day program run in conjunction with our local NRL development team
for ages 3 to 5 years. This program is a great introduction to rugby league
and teaches the kids basic skills and drills whilst having fun. Your business
can partner this program and help our little tots grow into strong healthy
kids!
CONTROL: Version 1 29-May-19 19Game Day Promotion / Activation
A game day at BB Print Stadium is much more than just a game –your business can take ownership of a QCCS Mackay
Cutters home game in season 2019 enabling you to showcase your brand, products and services in-stadium and to a
huge local audience (largest home crowd in Queensland Intrust Super Cup games).
Benefits include but not limited to:
• Extra PA announcements throughout the day acknowledging your business as game day sponsor
• Around the ground and on field promotional opportunities before the game and at halftime
• Acknowledgements on the scoreboard video screen
• Ability to display extra signage and erect marquees around the grounds on the day and promote QCCU with
promotional giveaways
• Acknowledgments as game day sponsor in television and radio advertising in the week leading up to the game
Home Game Promotion (inclusive with all partnerships)
Regular ground announcements to be made at each home game acknowledging your business as a Mackay Cutters par
partner as well as your company logo placement on internal corporate televisions AND sponsor TV loop promotions.
Opportunity to provide visual & audio commercials to be played on game days.
Signage Space
Games at BB Print Stadium Mackay attract in excess of 129,000 viewers locally and nationally in the lead up to and
during 11 x home games and an average crowd of 1,500 per game. Your signage will also be seen at other stadium
events and news conferences with television coverage. This signage will give your business prime exposure to these
viewers.
NB: cost of signage and maintenance of signage at the sponsor’s expense. The sponsor will be notified when maintenance is required. If the sponsor
does not attend to the maintenance within the required timeframe then the Mackay Cutters reserve the right to remove this signage until the
requested repairs are made. Final signage measurements, placement and design to be confirmed with the Mackay Cutters prior to signage erection.
CONTROL: Version 1 29-May-19 20Advertising & Brand Support
Not only do we promote the Mackay Cutters brand through our marketing platforms to increase our own
awareness, reputation and community commitment, we promote our partners too. This not only increases your
brand awareness but shows your community commitment on a local level and enables your business to reach a
broader audience.
The following benefits will be provided with reference to collateral brand support:
• Platinum partners receive premium logo placement on Mackay Cutters letterhead and on our media wall
• Exclusive advertising packages through Mackay Cutters media partners – Triple M/Hit FM and CH 9
• As part of brand awareness and game day/special event promotion, Mackay Cutters advertise in ROS and peak advertising times on
television (Ch 9) and radio (Triple M & Hit FM) with additional live broadcast interviews/promotions in both radio breakfast shows –
annual minimum value $80,000
• Recognition as Mackay Cutters Partner on the Mackay Cutters website and social media with direct website linkages and all sponsor
promotional materials
• Use of the Mackay Cutters trademark for promotional purposes, agreed in partnership between both parties
• Access to the Mackay Cutters and NQ Cowboys players for promotional purposes (subject to availability and approval by the coaching
staff)
• Business to Business networking opportunities
• Social media tagging and promotion of your business through our social media platforms
• Advertorial in Mackay Cutters e-newsletters/Cutters Connect email which are sent to our membership and corporate database at a
mutually agreed time between the sponsor and the Mackay Cutters
ASK US HOW…
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MACKAY CUTTERS PLAYER PERFORMANCE STANDARDS
The Mackay Cutters must ensure that it enters into individual contracts with all players, which include terms relating to the conduct
of the player both on and off the field, and which are sufficient to protect the good corporate name of the sponsor; and relating to
the conduct of the player at player appearances, including requirements that the player is aware of the business of the sponsor,
that the player will use their best endeavors to attend the player appearances when reasonably requested, that the player arrives
punctually at player appearances and is appropriately attired; and as far as it is able to do so, the Mackay Cutters must ensure that
the players do not conduct themselves in a manner which may be detrimental to, or bring into disrepute the interests, welfare,
image or good corporate name of the sponsor.
CONTROL: Version 1 29-May-19 22You can also read
