LONDON EXCEL LONDON 11-12 OCTOBER 2020 - Save the £20 entrance fee and register for - cloudfront.net
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#PBLondon
@pro_beauty
ProfessionalBeautyUK
pro_beauty01
LONDON
EXCEL LONDON
11-12 OCTOBER 2020
Save the £20 entrance fee and register for
your free entry at professionalbeauty.co.uk/entry
BE EMPOWERED AND SUCCEED
Professional Beauty is a perfect opportunity to develop
your business.
POWER UP YOUR SKILLS
With 5 different programmes hosting some of the leading influencers and experts from
across the beauty industry delivering inspirational talks and live demonstrations you will
leave the show with the skills and the confidence to succeed.
Entrance policy: Open only to trade and professional visitors over the age of 14. Under no circumstances will babies,
prams, pushchairs or buggies be permitted. Your entrance badge will be emailed to you 2-3 weeks before the show.
Please print it and bring it with you for entry. Masks are mandatory for all visitors.
2
EARN CPD HOURS AT THE SHOW
SPONSORED BY:
At Professional Beauty we are committed to helping your professional development. All live
stages and seminars are CPD-accredited by VTCT and each session is worth 1 CPD hour.
Claim your CPD hours at the show by visiting the VTCT stand* to collect your certificate.
For more information please visit www.professionalbeauty.co.uk/CPD
*Please check the conference map on arrival.
REGISTER FOR YOUR FREE ENTRY AND BOOK YOUR SEMINARS AT
PROFESSIONALBEAUTY.CO.UK/ENTRY
Find your
pefect
programme
Business Skills Digital Skills
How To Make-up, lashes and brows Advanced Treatments
3
Speakers from all corners of the industry will advise on how to adapt to
trends, attract and retain clients and improve profitability.
SUNDAY 11 OCTOBER
11.00 - 11.45 12.00 - 12.45 13.00 – 13.45
Recruiting and retaining The fast track to earning How to stand out in
millennial and Gen Z more money in your salon an increasingly
talent Liz McKeon, Beauty Business competitive marketplace
Panel discussion with: Stefania Expert Hollie Power, Salon Mentor
Rossi, Hidden Talent, Jacqui Liz will talk you through 5 easy Learn some of the secrets to
McIntosh, VTCT, Justyna Rostek, steps to increasing your money standing head and shoulders
Guinot Salon Earlsfield and how to be a great boss! above your competitors -
Discuss how the Millennial and regardless of your size or location.
Gen Z generations are reshaping
the future of the workforce.
14.00 – 14.45 15.00 – 15.45 16.00 – 16.45
Ultimate salon success How to improve the retail Be your own boss -
from the small steps to treatment revenue starting your own mobile
Christopher Brennan, Salon ratio in your salon business
Content Marketing Manager, Justyna Rostek, Director of Kerry Beavis, Award-Winning
Phorest Guinot Salon Earlsfield Therapist & Founder, The
Learn how to organise and With 10 years’ experience Revive Co.
execute the small steps your in managing and running Everything you need to know
salon needs to smash your successful salons, Justyna will about planning a solo beauty
targets like never before! share some tips to help you business, from how to stay
almost double your turnover motivated, building a clientele
just by selling retail. and dealing with no shows.
4
MONDAY 12 OCTOBER
11.00 – 11.45 12.00 - 12.45 13.00 – 13.45
Be your own boss - the The fast track to earning Increase your client
support you need more money in your salon spend through trust and
when running a mobile Jessica Crane, Business Coach loyalty
business Learn everything you need Professional Educator, SBC
Kerry Beavis, Award-Winning to create a rock solid pricing Join this session for a complete
Therapist & Founder, The Revive structure so you can make sure 360 approach to treating
Co. you’re charging your worth clients and delivering first class
Running a mobile business and crafting your space in the experiences to each individual
can be a lonely journey; build industry! client building your brand.
the right network and find the
support needed to run your
business successfully.
14.00 – 14.45 15.00 – 15.45
20 simple ways to double Leadership and coaching in
your cash & clients the beauty industry
Susan Routledge, Salon Business Speaker to be announced
Turnaround Expert Discover the best tips on leadership
20 simple ways to keep your and coaching in the beauty
business full of fresh ideas to inspire industry by creating the most
and delight your clients so you stay effective structure within your team.
cash rich and profitable.
Please note: programme and speakers are subject to change.
Each session is only
£5 per person
Book your place at
FEATURED
professionalbeauty.
co.uk/entry
Speakers
Hosted by Justyna Rostek
DIRECTOR OF GUINOT SALON EARLSFIELD
REGISTER FOR YOUR
FREE ENTRY AT
PROFESSIONALBEAUTY.
CO.UK/ENTRY
Christopher Brennan Kerry Beavis Susan Routledge
PHOREST THE REVIVE CO. BUSINESS EXPERT
5
With the growing importance of digital platforms in shaping consumer
behaviour, discover how the various channels can help your business
stand out.
SUNDAY 11 OCTOBER
11.00 - 11.45 12.00 - 12.45 13.00 – 13.45
How to find your salons Building your business Who should be in charge
audience on social through Instagram of your social media
media Charli Jepson, Trainer, Nails by when you are time poor
Chris Haplin, Social Media Annabel Simon Hutchings, Co-Founder
Editor, Professional Beauty Find out how Annabel Maginnis and Creative Lead, Fix Our
PB’s social media editor, Chris has built her business, starting Social
Halpin, shows you how to plan out doing her clients’ nails in Who in your team should be
ahead, find the right audience her mum’s kitchen and now keeping your social media
for your business and build owning a fairytale salon, Nails channels updated, how often
content that is suited to them. By Annabel, with over 43,000 should you be posting and
Instagram followers. which tools should you be using
to maximise your time?
14.00 – 14.45 15.00 – 15.45 16.00 – 16.45
Grow your list, win friends Dealing with negative Everything you need
and make money! How comments and DMs via to know about website
our salon exploded using social media design
email Michelle Brookes, Owner, Speaker to be announced
Ryan Power, Salon Coach & Beauty Lounge
Boost your website skills to
Marketing Expert Nail tech Michelle Brookes attract new customers and
How to use a 1-8-30 reveals what to do when grow your brand online.
email success system to you receive confrontational
attract more clients than ever comments and DMs on social
and convert them to loyal media.
customers using email.
6
MONDAY 12 OCTOBER
11.00 – 11.45 12.00 – 12.45 13:00-14:45
Creating successful video Measuring your metrics: How to successfully
content for social media how to build your salon run your business on
Cey Sesiguzel, Managing success online Instagram
Director, Two Fresh Chris Halpin, Social Media Editor, Speaker to be announced
This session will show you how Professional Beauty Discover what’s new on
you can start making videos PB social media editor Chris Instagram and how to
that are optimised for each Halpin will explain how you can effectively use the platform to
social media platform to utilise analytics tools, across run your business.
increase overall engagement. Google and social media, to
give your business a digital
boost.
REGISTER FOR YOUR
FREE ENTRY AT
14.00 – 14.45 15.00 – 15.45
PROFESSIONALBEAUTY.
Monetise your business How website content will
through Facebook bring you more clients CO.UK/ENTRY
Mayur Vohra, Founder and Akesha Reid, Digital Editor, HJI
Digital Business Consultant, Adding regular content to your
Aspya Digital website might seem like just
Discover how Facebook another thing to add to your Each session is only
can be used to organically never ending to-do list, but £5 per person
grow your business and it can be a highly-lucrative
how Facebook Ads can way of attracting new clients, Book your place at
be implemented into your without being time-consuming. professionalbeauty.
strategy. co.uk/entry
Please note: programme and speakers are subject to change.
FEATURED Akesha Reid Simon Hutchings
Speakers HJI FIX OUR SOCIAL
Mayur Vohra Michelle Brookes
ASPYA DIGITAL BEAUTY LOUNGE
7
Industry experts will share their best tips and tricks on everything from
waxing to nail art, as well as giving advice on training and current trends.
SUNDAY 11 OCTOBER
11.00 - 11.45 12.00 - 12.45 13.00 - 13.45
A positive approach How to Eliminate Pain Microblading: Give your
to ageing and Embarrassment from clients fuss-free
Beata Aleksandrowicz, Founder, Female Intimate Waxing perfect brows
The Aleksandrowicz System Nicole Rowland, Senior Therapist Speaker to be announced
Beata will address the issues NKD and Caitlin Sutherland, Microblading is an intricate
related to ageing, encouraging Senior Therapist NKD professional treatment that
a new perspective on natural Top tips on how to eliminate creates the perfect brow by
ageing, our approach to wrinkles, pain and embarrassment from applying semi-permanent
lines whilst embracing inner female intimate waxing and build colour with an incredibly fine,
peace and happiness. extreme customer satisfaction sterile blade. Find out more
and loyalty from your clients. about this exciting treatment
and watch a live demo at
this talk!
14.00 – 14.45 15.00 – 15.45 16.00 – 16.45
How to integrate CBD into Male intimate waxing Seasonal get art
your business laid bare Michelle Brookes, Nail Tech and
Panel discussion - Vitality CBD, Andy Rouillard , Wax Daddy, Owner of Beauty Lounge
Claudia Le Feuvre, Axiom Bodyworks Michelle will show you how to
Co-founder of Mighty Green, Take the mystery out of create quick and eye catching
Izzi Mousdell, COO of The INFINITY manzilians! With a live nail gel art designs for your clients
Group Gibraltar demonstration of male intimate to wear next spring and summer.
Find out more on the benefits waxing and the opportunity to
of CBD, how to incorporate it in have your manscaping questions
beauty and spa treatments and answered.
the training required to perceive
this offering in the correct way.
8
MONDAY 12 OCTOBER
11.00 - 11.45 12.00 - 12.45
How to customise nail forms for all types of Building a beauty clinic without blowing
enhancements the budget
Katie Barnes, owner of Katie Barnes Training Dija Ayodele, CEO of West Room Aesthetics
Academy and PB Nail Professional of the Year 2018. Setting up a self funded beauty clinic is difficult at
Katie Barnes will demonstrate the techniques the best of times, but building and maintaining a
required to achieving the perfect form fit and clinic during a pandemic is a financial feat. Dija
application for the two most popular salon shapes, will be sharing tips and her insights on the business
almond and square. challenges she faced setting up West Room
Aesthetics.
13.00 – 13.45 14.00 – 14.45
How to target Acne Pigmentation Speedy nail art designs for busy salons
Andy Millward, Facialist Georgie Smedley, Director, and Monika Kupien,
Learn how to treat acne pigmentation in salons and Educator, The Georgie Smedley Group
provide the best treatments for your clients. Keep your salon busy with these easy yet effective
nail art designs and techniques to take back straight
to your business and make your busiest clients
happy.
Each session is
only £5 per person
Book your place at
professionalbeauty.
FEATURED co.uk/entry
Speakers
REGISTER FOR YOUR
FREE ENTRY AT
PROFESSIONALBEAUTY.
CO.UK/ENTRY
Monday Hosted by Katie Barnes
KATIE BARNES TRAINING ACADEMY
Beata Aleksandrowicz Monika Kupien Michelle Brookes Georgie Smedley
THE ALEKSANDROWICZ SYSTEM THE GEORGIE SMEDLEY GROUP BEAUTY LOUNGE THE GEORGIE SMEDLEY GROUP
9
From bridal looks to the latest game-changing brow trend and the
importance of sustainability, this programme will help you stay on top in a
competitive market.
SUNDAY 11 OCTOBER
11.00-11.45 12.00 - 12.45 13.00 – 13.45
The hype on henna brows Make-up for different skin Make-up solutions for
Monika Kupien, Educator, tones skin concerns
The Georgie Smedley Group Sarah Artistry, Owner, Sarah Speaker to be announced
Come find out why the henna Artistry Academy Learn how to provide
brow treatments are fast This session will look at creating your clients with products
becoming a must have in all the perfect base from the formulated with the cleanest
UK salons. Watch this treatment fairest to the darkest of skins, ingredients to deliver
demonstration and see how to work with undertones exceptional results.
firsthand the incredible semi and what texture and format
permanent results. to use.
14.00 – 14.45 15.00 – 15.45 16:00-16:45
Bridal revolution for 2021 New make-up trends Vegan Cruelty Makeup
Jannifer Jane, Thomas Hope, Artisté Justine Jenkins, Cruelty free
Bridal make-up artist Make sure you attend this make up artist
All the bridal beauty inspiration session if you want to stay Cruelty free and vegan
you need to kick off the 2021 ahead of the competition and ambassador Justine, will talk
wedding season, make your keep your clients amazed with you through the latest vegan
brides look perfect on their the latest makeup trends. makeup products.
big day.
10MONDAY 12 OCTOBER
11.00 - 11.45 12.00 - 12.45 13.00 - 13.45
Brow treatments Bridal make-up for Brow lamination – the
explained mature brides game changing brow
Racheal Hall, Director of Mimi Lomax, International Hair & trend
Eyebrow Envy Ltd Make-up Artist Speaker to be announced
Brows! Shaping, tinting, A lot of women are getting Brow Lamination is the latest
henna’ing, laminating, married later in life these days, trending treatment which
microblading....which one and as such, selecting the right realigns brow hairs into the
do you choose? Racheal will make-up styles and products perfect shape that stays in
discuss and explain the pros and applying them well is place for up to 6 - 8 weeks!
and cons to help you and your essential to make mature Find out more about this
clients brides look and feel amazing. exciting treatment and watch
a live demo at this talk!
14.00 - 14.45 15.00 - 15.45
Sustainability in beauty Vegan beauty makeover
Speaker to be announced Michelle Doan, Founder of Emani
Discover the relation between Vegan Cosmetics
sustainability and the cosmetics Learn how you can achieve a stunning
industry. beauty look using all vegan products.
Plus pick up some great take home tips
you can put into practise straight away!
Please note: programme and speakers are subject to change.
REGISTER FOR YOUR FREE ENTRY AT PROFESSIONALBEAUTY.CO.UK/ENTRY
FEATURED
Speakers
Hosted by Armand Beasley
INTERNATIONAL MAKE-UP ARTIST
Each session is
only £5 per person
Book your place at
professionalbeauty.
co.uk/entry
Monika Kupien Mimi Lomax
THE GEORGIE SMEDLEY GROUP MAKE-UP ARTIST
11Whether you are already offering or planning to add more advanced
treatments into your menu, this programme will look at the latest
innovations from the market.
SPONSORED BY
SUNDAY 11 OCTOBER
11.00 - 11.45 12.00 - 12.45 13.00 – 13.45
Combination therapies How to reduce post- Chemical peels - how to
relating to mesotherapy acne pigmentation and get the best results
Andrew Hansford, FILLMED Lead scarring Martine Jarman, Owner,
Skin Quality Expert & Trainer Speaker to be announced Skin Genius
Andrew Hansford will discuss Overcome the tough task of This session will look at the
how mesotherapy, one of the treating hyperpigmentation steps to follow to get optimum
fastest growing treatments on and scarring caused by adult results, as well as pointing out
the market, can combine with acne. common errors that happen
other treatments to give clients whilst performing chemical
fantastic results. peels.
14.00 – 14.45 15.00 – 15.45 16.00 – 16.45
How to safely combine Advances in LED Therapy - efficacy,
technologies to create microneedling for procedure and what
results-driven facials skin rejuvenation to expect
Dr Aamer Khan, Co-founder, Andrew Hansford, Global Mariga Sheedy, Celebrity
Harley Street Skin Clinic Education Ambassador Facialist and Founder of Skin
Dr Aamer Khan will explain A talk dedicated to the Essentials by Mariga
how you can safely turbo- advances of one of the most This session will clarify
charge your treatments and result oriented treatments the science behind the
the technologies that partner available. Taught through technology and explain how
perfectly. histology and case to embrace and integrate
study research. light therapy into your
treatment room.
12MONDAY 12 OCTOBER
11.00 - 11.45 12.00 - 12.45 13.00 - 13.45
Advanced results The pain free solution to Powerful results
driven treatments stretch mark removal for with peels
Andrew Hansford, FILLMED Lead all skin types - will change Janine Da Costa, Training
Skin Quality Expert & Trainer Tiziana Giovanelli, Executive Executive (Key Account),
Discover how to achieve top Manager, Fusion GT Dermalogica
of the aesthetic spectrum This session explores Join Janine as she will discuss
treatments and results, utilising the technology behind selecting peel formulas and
a new injectable mesotherapy Biodermogenesi and the the essential practices that will
device and CE marked skin synergy of electromagnetic elevate the client experience,
rejuvenation product! field combined with electro- maximise skin recovery and
stimulation and vacuum on ensure treatment success.
effective skin regeneration.
14.00 - 14.45 15.00 - 15.45
Rosacea: How to provide Skin preparation for REGISTER FOR YOUR
truly effective treatment procedures to FREE ENTRY AT
plans for your clients prevent infection PROFESSIONALBEAUTY.
Kerry Belba, Clinic Director, Laser Claudia McGloin, Aesthetic
Consultant & Laser Trainer at Laser
CO.UK/ENTRY
Nurse and Founder of The New
Skin Solutions Bournemouth You Clinic
This talk will answer all your Expert results depend on Each session is only
questions on rosacea and help the level of preparation pre
you to discover the best course
£5 per person
procedures. This talk will discuss
of action for each of your ways to prevent infection for Book your place at
patients so that you can achieve aesthetic procedures. professionalbeauty.
high client success rates.
co.uk/entry
Please note: programme and speakers are subject to change.
FEATURED
Speakers
Hosted by Claudia
McGloin
AESTHETIC NURSE AND FOUNDER Andrew Hansford Jacqueline Naeini
OF THE NEW YOU CLINIC FILLMED CLINIVA MEDISPA
Lorraine Perretta Dr Aamer Khan Martine Jarman Tiziana Giovanelli
IIAA HARLEY STREET SKIN CLINC SKIN GENIUS FUSION GT
13LEADING CONVENTIONS
WORLD SPA & WELLNESS CONVENTION
A unique opportunity for spa owners, hoteliers and wellness
professionals to network, benchmark their business against others
from around the world and gain knowledge from leading experts
in the industry. The convention will deliver key facts, figures and
contacts needed to take your spa forward and develop your
business in the current climate.
SPONSORED BY:
Visit professionalbeauty.co.uk/wswlondon
THE INTERNATIONAL MANUFACTURERS & DISTRIBUTORS FORUM
Learn from the beauty industry’s elite and grow your business; discuss the challenges
and solutions affecting the industry, listen to the world’s industry leaders sharing their
experiences and make valuable contacts from across the globe, all helping you to take
your business to the next level. You could meet your next business partner!
Visit professionalbeauty.co.uk/imf
14COSMETICS, INGREDIENTS AND
PACKAGING INTERNATIONAL
Have you always wanted to know what it takes to launch a beauty
brand? Join us at CIPI on Monday 12th October, and hear keynote
speakers sharing their stories on building a beauty brand, the
routes to market and the pitfalls to success. Already a brand owner? Topics will also cover
the latest insights on sustainability packaging, trends for NPD, plus staying current with
cosmetic regulations, compliance and much more.
Visit www.professionalbeauty.co.uk/cipi
PROFESSIONAL BEAUTY LONDON IS TAKING PLACE
ALONGSIDE SALON INTERNATIONAL 2020
Whether you are looking to add hair into your business or
already offer hair services, join Salon International and check
out the latest developments, get your hands on new products,
compare prices and see live demonstrations all under one roof!
Please visit salonshow.co.uk
15#PBLondon
@pro_beauty
ProfessionalBeautyUK
pro_beauty01
LONDON
EXCEL LONDON
11-12 OCTOBER 2020
REGISTER FOR YOUR FREE ENTRY AT
PROFESSIONALBEAUTY.CO.UK/ENTRY
All seminars and lives stages are £5, seats are limited so book
early to avoid disappointment.
Join the industry at London ExCeL on 11-12 October 2020.
OPENING TIMES
Sunday 11 October: 10am* - 6:30pm
Monday 12 October: 10am* - 5pm
As part of our policy to reduce queues we have introduced timed
arrivals at this year’s show.
ENTRY TIMES:
10am-11:30am
11:30am-1pm
1pm-3pm
3pm onwards
VENUE LOCATION
ExCeL London, One Western Gateway, Royal Victoria Dock,
London E16 1XL
All information on planning your journey and visiting ExCel
can be found at professionalbeauty.co.uk/visitlondonYou can also read
