The perfect foundation to build your business - GJ Gardner Homes
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The perfect
foundation
to build your
business.
David & Renee –
Southern Highlands, NSW
The foundation
we’ve laid gives
G.J. Gardner
franchisees the
opportunity to
own, grow and
enjoy a successful
business.
“ G.J.’s systems cover everything – from first contact
through to construction and handover which “
allows us to concentrate on building the business.
Tony & John – Sunshine Coast South, QLD.
Timeline of 2000 – G.J. Gardner sponsors
the Australian Sydney 2000
success. ParaOlympics team.
1995 – Seeing an
opportunity to expand,
Founded by Greg Gardner in 1983, G.J. Gardner Homes
G.J. Gardner Homes is Australia’s commences franchising
most experienced and trusted home the business with five
builder, having built over 28,000 franchisee offices in QLD.
custom homes in Australia, NZ and
the US since its establishment.
The story began in Queensland when 1990 – G.J. Gardner
Homes became the 2013 – G.J Gardner Homes
a young Greg Gardner, identified that
biggest builder in QLD 1997 – The business 2005 – Expansion in to the wins Franchise Council of
home building customers deserved
more than what was being delivered 1983 – Greg Gardner begins building over 900 commences operations United States begins with the Australia’s ‘Excellence in
by builders in the market. This drove operations as G.J. Gardner Homes. homes annually. in NSW and Victoria. first office opening in California. International Franchising’ award.
Greg to lay the foundations for his own
building company, basing his business
around uncompromised quality and
value, with homes designed to meet
individual customer’s needs and built
to a committed time frame and price. 1983 1988 – Within five years, G.J. Gardner Homes
1999 – G.J. Gardner Homes
operating in every Australian State. 2016
becomes one of Queensland’s most successful
The formula was such a success that home builders with over 450 homes built.
we grew to be Queensland’s largest 1996:
home builder. In 1995, G.J. Gardner G.J. Gardner
Homes became a franchise business Homes enters into
with locally owned offices using the the New Zealand
same proven formula to build quality home builders
homes throughout Australia. market.
2015 – With over 127 franchises in
By 1997, the G.J. Gardner Homes
Australia, NZ and the United States,
success story was exported to the
G.J. Gardner Homes is now the 6th
New Zealand building industry and
largest detached home builder and still
in 4 short years we had become the
country’s number 1 home builder... New Zealand’s largest home builder.
and remain so today. In 2015 there were in excess of 4,000
G.J. Gardner Homes has continued new homes sold and 3,100 slabs
to grow and, in response to interest laid which was the business’ most
from the USA, has also opened offices successful year to date.
there. We understand our customers
determine our success and our vision
is to have every customer recommend
us to their closest friend.
Our mission is
to build the G.J.
Gardner Homes
name by delivering
exceptional
customer
experiences.
At a glance
Here’s a snapshot of our performance Australia’s 6th largest Sales growth
as Australia’s no.1 franchised home
In 2014/15 G.J. Gardner Homes Sales for the company experienced
builder:
ranked as Australia’s 6th largest a +15% increase compared to the
detached home builder and Australia’s previous 12-month period / financial
most successful and productive home year.
builder in terms of dwellings built under
a franchise*. Customer satisfaction
Our consistently high ratings on
3rd fastest growing Australia’s largest consumer opinion
builder website productereview.com.au
demonstrates how satisfied our
In the same period, G.J. Gardner customers are with the way we do
Homes also ranked as Australia’s things. This has seen G.J. Gardner
3rd fastest growing detached home Homes achieve a 4.6-star rating,
builder seeing +23% growth in starts making us the highest rated
over the previous 12-months*. major builder in Australia.
+400% increase
On average across the board, our
30 homes a year
franchisees have increased their Average sales per franchisee is
revenue by well over +400% after currently 30 homes sales per year.
3-years with G.J. Gardner Homes
compared to the last financial year
in operating their own residential
construction businesses^.
*HIA Top 100 report 2014/15. ^Based on the average of Australian Franchisees who were previously operating
residential construction businesses. Annual revenue compared from the final financial year before joining
G.J. Gardner Homes to their 3rd Financial year with G.J. Gardner Homes.
Enjoy working
with a team
of like minded
business people.
We’ve created a culture
of success, support and
enjoyment.
We embrace all members of the
G.J. Gardner Homes family
encouraging our franchisees to
work together and build strong
relationships, share experiences and
forge friendships.
Our culture of support means you’re
never alone. Working as part of a
team means you can count on us to
be there and help you achieve your
goals and ambitions.
Franchisees look forward to our
annual conference where ideas are
shared, modern business practices
are discussed, professional
development sesions take place
and new technologies are introduced
to you from our suppliers.
It’s not all about business either, we
like to let our hair down, celebrate
our successes and give franchisees
the opportunity to meet, share
experiences and form networks
and friendships.
G.J. Gardner Homes International
conference Hamilton island, 2016.
Doing business, the G.J. way. To cement the G.J. Gardner Homes brand as Australia’s number one home builder, we’re looking for ambitious, business-minded people who want to grow their revenue, increase their profits and become the largest and most highly regarded builder in their community. Our integrated sales and construction software, systems and marketing support will empower you to build your business and give you more time to enjoy the rewards of your hard work. Further to this, when you’re ready to retire, a G.J. Gardner Homes franchise is a proven asset that you can sell. In coming aboard as a member of the G.J. Gardner Homes family you’ll benefit from a network of high-performing teams who strive and support each other every step of the way – and that’s why we’re the number 1 home building franchise!
What you’ll get
as a part of the
G.J. Family.
Offering the best to our • An established business model with a proven record of success.
franchisees is something • A brand identity and reputation that has immediate credibility and
we take great pride in at value in your customers’ eyes.
G.J. Gardner Homes. In doing • Access to group buying power and preferred supplier agreements.
so we ensure the operating • A market-leading integrated sales, estimating, scheduling,
systems, technical expertise, accounting and management software system managing the
marketing support and build process from deposit to handover.
management methods are • Exclusive rights to the G.J. Gardner Homes brand in your region.
second-to-none. As part of • Specialist sales and marketing training and support from State
the network here’s some of Head Office.
the perks you’ll enjoy: • All advertising templates, brochures, stationary, promotional items
and ready to launch campaigns.
• Your own tailored website on the gjgardner.com.au domain with
over 120,000 visits per month nationally.
• Over 100 exclusive home designs including all working drawings
and high quality renderings.
• Inclusion in the quarterly franchisee meetings and annual
international conference.
• Ongoing business support and mentoring from our experienced
master franchise teams.
Over 100 exclusive home designs at your finger tips. By joining the G.J. Gardner Homes team you’ll have access to over 100 modern, fully specified home designs. Having these assets at your finger tips simplifies the sales, quoting and build process and helps you do business more efficiently. We have won over 50 various housing industry awards giving you confidence there is a home to suit every family, lifestyle and budget.
“Building
knowledge
combined with
G.J.’s systems
and marketing
is a winning
combination.”
Wojtek Stainwald.
Wojtek Stainwald
Franchisee Owner
Gympie, QLD
“We’ve found G.J. Gardner Homes
buying power is an unbeatable tool
for us. As the business has grown
in Queensland we’ve been able to
negotiate some of the best deals in
our region. It’s also allowed us to
work closely with our suppliers on
new and innovative ideas to stay in
front of the market and in front of
our competitors.
The best part of being part of the
team is that you can call on any
member of the group for support
and as we’ve all been through the
same thing, you can always get an
answer… everyone’s always happy
to help.
I came into the business with
knowledge and experience in the
building game and this building
knowledge combined with G.J.’s
systems and marketing is a
winning combination.”
Marketing
support.
As an integral part to any Website A marketing team ready to support you
business, our national and and your business’ journey to being the
Each and every G.J. Gardner Homes
number 1 builder in your region.
state marketing teams franchise office will be provided with their Fernbank
own customisable website that will assist From in-house graphic design to industry 238.
provide initial launch and experienced marketing managers – all will
in driving local and relevant enquiries to
ongoing brand and retail your sales team. be ready and willing to assist.
+ Open plan living with Kitchen, Dining
and Family areas opening onto the
Alfresco and BBQ area
+ Central courtyard space shared by
the Master bedroom, Lounge and
Family rooms
The Stillwater 303.
4 2 2
campaigns to support your Included in your online presence is Further to this, a range of industry experts
+ Separate Activity room located off
Beds 2 & 3 creating a perfect area for
kids to hang out
+ The Alfresco and BBQ areas create
great space for entertaining and
outdoor dining
Itemised Floor Areas
Internal
Area
219.8sqm
business. management from a corporate / state engaged from a corporate level will also
+ Butlers pantry complete with a
scullery for a highly versatile kitchen
+ The main bedroom offers plenty of
light with a large ensuite and WIR
Garage
Alfresco
37.4sqm
37.7sqm
office level of Search Engine Optimisation help pave the way and inform you and the Porch 7.8sqm
We will help you create a Gross Floor Area 302.7sqm
(SEO) and Conversion Rate Optimisation wider group on best practices.
marketing plan each year, (CRO) requirements, online content
as well as conduct customer strategy with regularly refreshed article National and State Based Drop in for a chat today.
research to assess how we posting, eNewsletter account and email Agreements
Allow yourself to imagine the lifestyle you’ve always
wanted, in the home you deserve!
The Fernbank 238 offers individually
crafted facades that will inspire you by
providing you a choice that reflects your
Display
3 Cherry Street,
marketing service with monthly content
North Sapphire Beach NSW 2450
are going and any areas of While we have an abundance of internal
The needs of today’s family are at the forefront of Fernbank Designs, exclusive
to G.J. Gardner Homes. The key to this striking range is an open plan family
personal lifestyle and preferences. 7 days, 9am - 5pm
opportunity for the brand. provided. This will all be conducted opportunities to get your business out
room, an activity room, a media room and a unique Kids zone. This unique
design also lends itself to being a split level, subject to site limitations.
Office
171 Orlando Street,
on your behalf by your marketing
Coffs Harbour NSW 2450
Give us a call or drop in
there, your national and master franchisee Do you need some private time, or to escape the hustle and bustle of your Monday to Friday, 9am - 5pm
Being part of the G.J. Gardner
for a chat today.
busy life for a while? A large private master bedroom awaits. Boasting a double
support teams. teams will also work with our advertising
Photographs may depict fixtures, finishes and features not supplied by G.J. Gardner Homes. Excluded items include
ensuite and a large walk-in robe, it is the perfect place to get away from it allbut are not limited to landscaping items such as planter boxes, retaining walls, water features, pergolas, screens,
and re-charge.
Unit 3, 10 Central Avenue,
driveways and decorative items such as fencing and outdoor kitchens or barbeques. Fischer Built Pty Ltd trading as
Homes family you will also
G.J. Gardner Homes Coffs Coast. Builders Licence 191313C.
South Nowra NSW 2541
partners including Product Review, Stylish and smart, Fernbank Designs cleverly wraps up family time and me time Contact us on 132 789 or
GJGH150825
get your own localised Campaigns Australia’s leading review site as well as
and delivers the answer - an elegant home everyone will love. visit gjgardner.com.au
website, local Facebook As part of the G.J. Gardner Homes the nation’s largest real estate website,
family, you’ll have the opportunity to realestate.com.au to provide you with
marketing, print advertising leverage a multitude of campaigns from the best chance of success possible.
creative as well as the national, state and local / regional levels By being part of the group and leveraging
backing of an experienced that will assist in getting your business in national and state buying power we are
marketing team ready to front of the right audience. able to secure some of the best advertising
assist you on the way to Additionally, our specialist marketing rates, resulting in great value to you.
success. teams will assist with the creation of
stand-alone, local campaigns for Social Media Presence
your region. Social Media is an important part to
You will also reap the benefits of any business’ marketing efforts and at
leveraging our strong partnerships with G.J. Gardner Homes, we have a strong
both national and local suppliers providing presence on every major social platform
you with added-value you can pass on to including Facebook, Instagram, YouTube,
your customers. Media partnerships will Pinterest and Twitter. You will also benefit
also ensure you get the best return for from having access to exclusive content
your investment. that you will be able to leverage on to your
local accounts.
Marketing Resources
As a G.J. Gardner Homes franchisee you
will also enjoy the support of a marketing
team at your finger tips.Our exclusive Training &
software. Support.
The G.J. Gardner Homes Here’s a snapshot of some of the functions Job Scheduling As aforementioned, in being
software has been developed of our state-of-the-art software: part of the G.J. Gardner
The system additionally creates schedules
solely for our franchisees Sales
depending on the size of the home or Homes team you will have
and is one of, if not the only complexity of the build. All dates created a range of very experienced
This component enables the sales people through the job scheduling function are
building system in use that to manage the progress of each sale professionals ready to support
then automatically transferred to job orders
integrates all the procedures through to the ultimate completion. keeping your suppliers and subcontractors you on your journey.
of building a new home from It includes a sales quoting function informed on what is to happen and when.
start to finish. allowing full quotes to be produced Our master franchisees have
in hours along with CRM (customer Contacts Database decades of experience in
Functions include sales, estimating, relationship management) abilities to assist
An inbuilt customer relationship construction and new home
job administration, accounting, you with managing current and future
management system will help you manage sales. They have learnt from
customer interactions. The franchisee is
supervising, management, and client your contact interactions at the supplier,
provided with a number of reports to track their experiences and will
management. This software has been employee, customer and supervisor level
leads and prospects and to keep track of readily impart this wisdom to
built with the view to take the guess and enable you to keep your database
completed sales. assist your franchise.
work out of building, facilitate fast up-to-date.
quoting, and safeguard your business Job Estimating Internal Messaging System Master franchisees will contact you
from margin erosion. Our exclusive software also includes an frequently with monthly or quarterly
The platform also has internal email
estimating function to assist you with business health checks based on your
capabilities that stores every message
quoting jobs ensuring that you maintain requirements to ensure your growth and
received as well as dispersing
your profitability in each and every build. cash flow are sustainable.
communications to those required.
Precise quotes for our standard house
The system will also generate automatic Meetings and conferences staged at the
plans can be stored in the system while job
messages in line with the project at hand. international, national and state level will
estimates can also be produced for custom
home builds that are highly accurate. also be fundamental to fostering individual
After Handover Maintenance development, networking and in the
Job Administration Post-handover when maintenance issues identification of new trends and techniques
are input in the system a notice is printed to improve your business.
The job administration component of
for the relevant contractor to complete
the G.J. Gardner Homes system provides You and your team will also receive
the maintenance work. This allows for
functionality to maintain general job details, training on critical success factors and
total control of maintenance work and
prepare specifications using Word running your own business to drive
keeps track on what has been or has
templates and finally complete jobs. performance in your team.
not been done.
Our software also provides you with a And don’t forget, you will also have
real-time view of your budget enabling you available to you a network of supportive
to ensure that costs do not blow out. and like-minded franchisees that are always
happy to help as that is the G.J. way.
Accounting
All of your construction accounting
requirements including general ledger,
payables and receivables are also
accessible within the platform. You will have
the ability to manage your bank accounts
with any transactions automatically recorded
in the general ledger so you will be aware of
where you are financially at all times.“ It’s great to be able to rely on“
head office for putting the
infrastructure in place and we
can get on with building and
delighting our customers.
Mel – Sydney North, NSW
“We did a lot of research before
Qualities of a G.J. joining G.J. Gardner Homes
and never looked back since.
Gardner Homes There’s a sense of community
and added value in that
Franchisee. everyone’s there to help you.”
Sean – Shoalhaven, NSW
Owning a G.J. Gardner
Homes franchise can be an
exciting journey. However,
like with any business
decision, considering if it’s
the right fit for you is an
“The systems and management “Joining G.J. Gardner Homes
important first step.
procedures provided by G.J. has been a great step forward.
At G.J. Gardner Homes we are proud Gardner Homes are fantastic Working in the group has
to say we recruit exceptional franchisees and given us a real advantage enabled us to go from a smaller
who share our vision and passion for over our competitors. I would scale builder to compete with
business, and benefitting the local highly recommend becoming some of the country’s best.”
communities they serve. As a result, part of the group.”
Rick & Susan –
we’re looking for builders who are Gerry – Esperance, WA Coffs Coast, NSW
highly motivated with superior customer
service and looking for systematic,
proven ways to grow – the perfect
foundation to build your business!
Don’t just take it from us. Here’s
what some of our existing franchisees
have to say…
“As part of such a large group
we’re offered great deals from
our suppliers which are then
passed onto our customers, so
it’s a win-win situation.”
Trevor – Port Macquarie, NSW
“ It’s a great thing to be part “
of a group where everyone
wants you to be successful
and personal development
opportunities are offered to
help make you a better
builder and businessman.
Ashley – Hamilton, VICGet in touch. gjgardner.com.au/franchise
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