Splunk IT Service Intelligence - Presentation Subhead (on two lines, if you need it)

Page created by Andrea Singh
 
CONTINUE READING
Splunk IT Service Intelligence - Presentation Subhead (on two lines, if you need it)
© 2017 SPLUNK INC.

Splunk IT Service Intelligence
Presentation Subhead
(on two lines, if you need it)

Presenter’s Name | Title & Specialization

Date | Location
Splunk IT Service Intelligence - Presentation Subhead (on two lines, if you need it)
© 2017 SPLUNK INC.

                            Forward-Looking Statements
During the course of this presentation, we may make forward-looking statements regarding future events or
the expected performance of the company. We caution you that such statements reflect our current
expectations and estimates based on factors currently known to us and that actual events or results could
differ materially. For important factors that may cause actual results to differ from those contained in our
forward-looking statements, please review our filings with the SEC.

The forward-looking statements made in this presentation are being made as of the time and date of its live
presentation. If reviewed after its live presentation, this presentation may not contain current or accurate
information. We do not assume any obligation to update any forward-looking statements we may make. In
addition, any information about our roadmap outlines our general product direction and is subject to change
at any time without notice. It is for informational purposes only and shall not be incorporated into any contract
or other commitment. Splunk undertakes no obligation either to develop the features or functionality
described or to include any such feature or functionality in a future release.
Splunk, Splunk>, Listen to Your Data, The Engine for Machine Data, Splunk Cloud, Splunk Light and SPL are trademarks and registered trademarks of Splunk Inc. in
the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2017 Splunk Inc. All rights reserved.
Splunk IT Service Intelligence - Presentation Subhead (on two lines, if you need it)
© 2017 SPLUNK INC.

                  Challenges Facing Today’s IT

                                                             $
                                                                 $
                                                                     $

High cost of IT     Inefficient use of   Lower customer   Lost revenue
  Operation            resources           satisfaction
Splunk IT Service Intelligence - Presentation Subhead (on two lines, if you need it)
© 2017 SPLUNK INC.

         Desired Outcomes for IT Operations

 Reduce tool     Become more      Use resources   Optimize the
complexity and   predictive and     efficiently    consumer
   costs          preventative                     experience
Splunk IT Service Intelligence - Presentation Subhead (on two lines, if you need it)
© 2017 SPLUNK INC.

How IT Operates                         Applications, business/mission services
Today: IT Stack POV
▶   The way many in IT think of their
    world                               Web Server (Apache, TomCat)
▶   Each layer is a silo
                                        App Server (WebLogic, JBoss EAP, WebSphere)
▶   A dedicated team of experts
    (with domain tools) focus just on   Database (Oracle, SQL Server, MySQL)
    the health of that layer
▶   Their view of the health of that    Guest OS (Windows/Linux/*Nix)
    layer is based on the aggregated
    health of each component in the     Hypervisor (ESX, HyperV, Citrix)
    layer
▶   If 2 out of 100 DBs are             Physical Server (Dell, HP, CISCO blades or servers)
    struggling, you’re still having a
    good day                            SAN/NAS Storage (EMC, NetApp)

                                        Network
Splunk IT Service Intelligence - Presentation Subhead (on two lines, if you need it)
© 2017 SPLUNK INC.

What’s Needed:                               Service/App                 Claims          Outage!
Service/App POV
                                                                                          Status
▶   The aggregated health of the
    layer is irrelevant               Web Server           (1,2,3,4,5,6,7,8,9,10…N)     100%
▶   Dependencies now matter
                                      App Server           (1,2,3,4,5,6,7,8,9,10…N)     100%
▶   The health of the app depends
    on the health of each             Database             (1,2,3,4,5,6,7,8,9,10…100)   98%
    component of each layer that
    that app depends upon
                                      Guest OS             (1,2,3,4,5,6,7,8,9,10…N)     100%
▶   If your app depends on 1 or
    more of those 2 struggling DB     VM/Hypervisor        (1,2,3,4,5,6,7,8,9,10…N)     95%
    servers, you’re about to have a
    bad day!                          Physical Server      (1,2,3,4,5,6,7,8,9,10…N)     100%
▶   What about those VMs that are
    red?                              SAN/NAS Storage      (1,2,3,4,5,6,7,8,9,10…N)     100%

                                      Network                                           100%
Splunk IT Service Intelligence - Presentation Subhead (on two lines, if you need it)
© 2017 SPLUNK INC.

   Rethink and Improve How IT Operates
              Using Artificial Intelligence for IT Operations

                                                         0101101
                                                         0010101

       Traditional IT                             Data-Driven IT
▶Structured   data                         ▶Structured and unstructured data
▶Brittle tools and integrations            ▶Robust data integrations

▶Obsession with “faults” and “traps”       ▶Real-time insights from big data

▶Focus on components parts                 ▶Focus on the whole service

▶Search oriented                           ▶Machine learning-driven analytics
Splunk IT Service Intelligence - Presentation Subhead (on two lines, if you need it)
© 2017 SPLUNK INC.

                        What Is Service Intelligence?

Enabling a business-aware IT
Measuring and reporting on indicators that matter

                                                    Unlocking operational efficiencies
                                                    Collaborating across silos to improve service operations

                     Data-based decision making
                     Solving problems and anticipating pitfalls with sophisticated
                     analytics and powerful insights
Splunk IT Service Intelligence - Presentation Subhead (on two lines, if you need it)
Connecting the “Data Dots” for
                                                                                                            © 2017 SPLUNK INC.

                Service Intelligence
          Incident      Incident                         Service          Root-cause            Business-
         detection       triage    Investigation       restoration         analysis             driven IT

                                                   Maintain high service levels and availability, prevent
                                                   outages and recover quickly when things break down
     Data-driven
      decisions

                                                   Improve productivity and share understanding of
Unlocking operational
                                                   business service criticality, impact and incident
     efficiencies

                                                   Monitor, visualize and present real-time insights into
                                                   service health against KPIs to drive operational and
  Business-aware                                   business decisions
        IT
Splunk IT Service Intelligence - Presentation Subhead (on two lines, if you need it)
© 2017 SPLUNK INC.

         Artificial Intelligence for IT Operations
Powered by machine learning and analytics for real-time service insights,
            simplified operations and root-cause isolation
© 2017 SPLUNK INC.

  Splunk ITSI: Multiple Use Cases, One Solution
    SERVICE INSIGHTS                                   EVENT ANALYTICS
                        Service health scores    Service insights on events to
                        calculated from KPIs               prioritize triage and
                                                                   investigation
  Baseline KPI trends based
 on operational patterns and                                          Machine learning to reduce
identify abnormal conditions                                          noise and find alerts on root
                                                                      causes of issues

                    Organized view of KPIs
                    and trends for fast triage    Sophisticated analytics and
                    and analysis                         incident workflow to
                                                  automate managing events

         Deep insights into
     technology domains to                                            Initiate incident response
        speed investigation                                           and remediation actions
© 2017 SPLUNK INC.

         Breadth of Machine Learning Capabilities
                           Make IT Effective, Proactive and Predictive

                            Dynamic Thresholding            Event Clustering
                            Thresholds adapt in real time   Detect and highlight the
                            Trend and alert on anomalous    events that matter
                            behavior                        Prioritize events that need
                            Prevent service degradation     action taken

Anomaly Detection                                                                         Prediction
Alerts triggered automatically                                                            Predict outages and anomalies
by anomalous activity                                                                     before they occur
Incident responders can see                                                               Act on these predictions so
across all silos to find a                                                                your services are not affected
quicker MTTR

                                                  Platform for Machine Data
© 2017 SPLUNK INC.

Predict and Prevent
              Time Hurts
© 2017 SPLUNK INC.

                                Time Hurts
                       Events

Existing
                                  NOC alerted      MTTR

$ Impact

           Impacting
           Fault

                                            Time
© 2017 SPLUNK INC.

                                            Effective
                                  Clustering: Order from Chaos
▶   Effective
    • Respond to alerts associated together using Machine Learning clustering
    • Provide starting point or inference for business-impacting event cause

▶    Results
    • Reduce employee churn
    • Increase of time investment for strategic projects

▶   Example
    • Leidos decreased event noise 95-98%
    • 3,500-5,000 alerts per day down to 100-200 actionable events
© 2017 SPLUNK INC.

            Event Analytics – Become More Effective
                             Events

Existing
                                             NOC alerted          MTTR

Effective                                                  MTTR
                                  Splunk Event Analytics

$ Impact

                 Impacting
                 Fault

                                                       Time
© 2017 SPLUNK INC.

                                          Proactive
                                      Anomalies in the Now
▶   Proactive
    • Respond to alerts with Service Context
    • Engage the right IT partners the 1st Time for faster resolution
    • Engage in the automation (self healing) of high fidelity/high confidence incident
▶   Results
    • Respond to alerts with Service Context
    • Engage the right IT partners the 1st Time for resolution
    • Engage in the automation (self healing) of high fidelity/high confidence incident
▶   Example
    • Molina Healthcare gained visibility and correlation across its stack, which reduced the number
      of IT incidents by 30-45% and MTTR by 70-90%.
© 2017 SPLUNK INC.

                          Move to a Proactive Posture
                                     Events

Existing
                                                    NOC alerted          MTTR

Effective                                                         MTTR
                                                     Automated
                                                     Resolution
Proactive
                                             MTTR
(add logs and metrics)          Splunk ML Alert

$ Impact

                         Impacting
                         Fault

                                                              Time
© 2017 SPLUNK INC.

                                         Predictive
                                  It’s Like We Know the Future
▶   Predictive
    • Predict your Services Health Score ~ 30min into the FUTURE
    • Leverage Key Performance Indicators (KPIs) and Dependency Modeling
    • Respond to business-impacting events BEFORE they CAN occur

▶   Results
    • Reduction in MTTR, problems and changes
    • Provide the business early warning of revenue-impacting events
    • Instill confidence in the business for operations teams
    • Re-invest time given back to team in the organization’s strategy

▶   Example
    • Your organization!
© 2017 SPLUNK INC.

                    Prevent Incidents From Occurring
                                       Events

Existing
                                                       NOC alerted          MTTR

Effective                                                            MTTR
                                                        Automated
                                                        Resolution
Proactive
                                                MTTR
(add logs and metrics)            Splunk ML Alert

Predictive
                     NO MTTR !!

$ Impact
                                                       Cost of Impact

                  Time Return
                  to Business

                                                                 Time
© 2017 SPLUNK INC.

                              Machine Learning in ITSI
     KPIs                         ANOMALY DETECTION                              INTELLIGENCE
Network logs
                                  Adaptive Thresholds
                                                                                Clustered Notable
   Any Time
                                                                                     Events
   Series in
     Splunk                        Anomaly Detection
    Metrics*                                                                    Automated Actions

                   Machine
                                   Cohesion Detection         Machine
 Server logs                                                                    Assisted Deep Dive
                   Learning                                   Learning
                                                                                   Investigation

                                  MLTK Customization
 Application
        logs
               Custom from MLTK                         Other Events & Alarms
© 2017 SPLUNK INC.

                   Splunk Customer Examples

       Effective                  Proactive                   Predictive

95-99% reduction in event    Reduce the number of IT   Predict their Service Health
noise, taking 3,500-5,000      incidents by 30-40%,       Score’s impact 20-30
down to 50-200 actionable   decrease MTTR by 70-90%      minutes into the future
          events
© 2017 SPLUNK INC.

Splunk ITSI Demo
© 2017 SPLUNK INC.

       Personalized Visualizations of Your Services

▶   Visualize contextual inter-relationships
    across service delivery components
▶   Illustrate business and service activity
    using indicators aligned
    to strategic goals
▶   Drive decisions by monitoring service
    health against performance indicators
▶   Create sophisticated dashboards
    in minutes
© 2017 SPLUNK INC.

         Organized View of Performance Indicators

▶   Organize and correlate KPIs to speed
    up investigations and diagnosis
▶   Compare performance over time and in
    real time to understand trends and
    identify issues
▶   Enable broad and deep investigation
    with contextual drill-downs
▶   Investigate anomalous activity in your
    KPIs to proactively address emerging
    issues
© 2017 SPLUNK INC.

    Real-Time View of Service and KPI Health Scores

▶   Get early warning of emerging
    incidents with a heat map of service
    health and KPI scores, metrics,
    sparklines and alerts

▶   Drill down into service and entity
    details for in-depth triage
© 2017 SPLUNK INC.

  Insights Into the Origin of Service Disruptions

 Profile an entity to troubleshoot    Identify contributing services and
outages and service degradations     entities of the worst performing KPIs
© 2017 SPLUNK INC.

Correlation Rules Generate Notable Events

   Run predefined correlation searches against learned indicators to
    generate notable events based on status and composite scores
© 2017 SPLUNK INC.

                      Sophisticated Event Analytics
▶   Reduce event clutter and false positives
    with multivariate anomaly detection
▶   Use machine learning Smart Mode to
    group related events and generate
    human-scale alerts
▶   Create custom aggregation policies to
    filter event noise
▶   Easily sift through events by filtering,
    tagging and sorting
▶   Enrich and add context to events to
    prioritize investigation and ensure
    business-service availability
© 2017 SPLUNK INC.

Fast Incident Review and Investigation

                              1
                        Risk-based
                        security
 Triage notable events by criticality, trigger new alert actions and
automatically initiate defined incident and remediation responses
© 2017 SPLUNK INC.

             Machine Learning Made Mainstream

Adaptive Thresholds                 Anomaly Detection                  Event Correlation

 Manage and maintain KPI thresholds by dynamically adapting to changing operational patterns

Catch issues that thresholds can’t—baseline normal operations and alert on anomalous conditions

   Reduce event clutter, false positives and rules maintenance by auto-grouping related events
© 2017 SPLUNK INC.

Baseline Operational Patterns and Adapt Thresholds

   Use machine learning to dynamically   Maintain and preserve learned thresholds
      adapt KPI thresholds by time         to monitor KPI and service behavior
© 2017 SPLUNK INC.

Detect Normal and Abnormal Behavior

Baseline normal operations and   Identify abnormal trends and
 alert on anomalous conditions       patterns in KPI data
© 2017 SPLUNK INC.

                  Reduce Event Clutter

 Elicit patterns and real-time correlations to cluster and group relevant
events with easy-to-use and sophisticated machine learning algorithms
© 2017 SPLUNK INC.

  Integrate With Existing Incident Workflows

                           Leverage inbuilt integrations     Easily build custom integrations,
 Automatically initiate
                              with ServiceNow, BMC            execute remedial actions and
 defined incident and
                          Remedy, xMatters, PagerDuty            extend functionality with
remediation responses
                           to initiate incident resolution            powerful APIs
© 2017 SPLUNK INC.

Deep Service-Oriented Insights Into Technology Domains

▶   Fast-track data collection without
    costly add-ons, customizations
    and manual configurations
▶   Gain deep service-oriented
    insights with built-in dashboards
▶   Simplify creation and deployment
    of third-party and custom
    modules
© 2017 SPLUNK INC.

        Reduce the Administrative Hurdle
                  Eliminate manual rules management with built-in machine learning to
ML-Powered AI     group related events and establish normal vs. abnormal patterns

 Fast Search      Enable mass changes to thresholds and searches with templates,
 Performance      reducing the number of searches and improving performance

 Maintenance      Set services and entities into “maintenance” to suppress alerts and
  Windows         accurately reflect health scores

  Backup and      Create highly available Splunk ITSI environments, revert configurations
   Restore        to previous versions and ensure continuous delivery

  Role-Based
                  Manage granular permissions and authorize access to various views
Access Controls
© 2017 SPLUNK INC.

Splunk IT Service Intelligence
 Machine Learning
   ▶   Adaptive threshold automation to minimize false alerts
   ▶   Behavior anomaly alerts to proactively address issues
   ▶   Automatic correlation of data into intelligence, mitigating SME dependency

        Dynamic Service Model
           ▶   Visualize entire tech stack – bare metal through business layer
           ▶   View the entire ecosystem with customized views for execs
           ▶   Apply context to events to prioritize investigation based on impact

                Search-Based KPIs
                    ▶   Accelerators minimize SPL coding
                    ▶   Trend aggregation to enable rapid visualization
                    ▶   Multi KPI Alerts for proactive irregularity identification

                                                                                                     Operational Intelligence
                         Platform for Operational Intelligence                        Search and       Proactive    Operational
                                                                                                                                  Real-Time
                                                                                                                                  Business
                                                                                     Investigation     Monitoring    Visibility

                             ▶   Time Series Index                                                                                 Insights

                             ▶   Schema on Read
                             ▶   Handle any and all data                             Enterprise
                                                                                     Scalability
© 2017 SPLUNK INC.

What Makes Splunk
      ITSI Different
© 2017 SPLUNK INC.

                           Built on a Scalable Platform

Desktop to Datacenter        Schema on-the-Fly          Universal Data Platform        Agile reporting, analytics
                                                                                          and visualizations

   Operate in a single        Apply structure to data    Reliably collect, index and        Flexible, easy-to-use
  datacenter or globally     at search time, enabling    store any type of data, at      interface to create ad hoc
     across multiple         customizable pivots on      any volume, from tens of            reports and custom
datacenters, on-premises         any and ALL data        thousands of sources, in          dashboards for IT and
     or in the cloud                                              real time              business users on-the-fly
                                                                                               and on demand
© 2017 SPLUNK INC.

               Unified Insights for Data-Driven Actions

 Full Fidelity Service              Mathematical                    From Data to                 Reduced Complexity
        Health                      Sophistication                   Intelligence

   Move seamlessly from          Apply data science and       Deliver actionable intelligence       Fewer tools, fewer
 business service reports to   sophisticated algorithms for    to IT and the business with      administrators and reduced
investigation to remediation      an analytics-driven IT        service insights and event        infrastructure capacity
                                        operations                       analytics
© 2017 SPLUNK INC.

              Unified Insights for Data-Driven Actions

                                                           Simplified rules             Improved incident
   Service Context           Machine Learning
                                                            management                     workflows

Deliver context on events      Alert on anomalous       Eliminate command-line       Use built-in integrations into
  to prioritize alerts and     conditions based on      rules configurations and     incident management tools
events based on business     operational baselines to   JavaScript vulnerabilities      with powerful APIs to
           impact              reduce event clutter                                  enable custom integrations
© 2017 SPLUNK INC.

                      Splunk ITSI for Event Analytics
       Simplify Your Operations With Artificial Intelligence and Service Context

    Service Context               Artificial Intelligence                 Scalable Platform
                                                                                    1001001   0101001
                                                                                    0100010   1001101

                                                                                    0110010111000110
                                                                                    1101011101010110
                                                                                    0010011101011000

   Find and fix the most        Transform IT operations with            Get a full view of your IT
     important issues                machine learning                         environment

                                 Separate valuable signal               Respond collaboratively
Contextualize and prioritize
                                        in noise                        and simplify operations
 Reduce time-to-resolution on     Enable IT with intelligence for     Share customized insights across the
   business-critical services       data-driven decisions           enterprise to enable business-centric IT
© 2017 SPLUNK INC.

                 Splunk IT Service Intelligence
                  Data-driven service monitoring and analytics

   Dynamic                At-a-Glance            Early Warning                                Simplified Incident
                                                                        Event Analytics
Service Models         Problem Analysis          on Deviations                                   Workflows

                                      Splunk IT Service Intelligence

                                                     Platform for Operational Intelligence

                                                                                               Common
   Time-Series Index            Schema-on-Read                   Data Model
                                                                                          Information Model
© 2017 SPLUNK INC.

Case Studies
© 2017 SPLUNK INC.

         ONLINE SERVICES – CLOUD SOLUTIONS, IT OPERATIONS

Real-Time Car Auctions Delivered
        With Intelligence
“With Splunk ITSI, we have proactive infrastructure
 monitoring to ensure a consistent level of customer service
 for interested buyers to bid on cars.”
    – VP Technology Application Development & Operations, Cox Automotive

▶   Reduced time-to-investigate and resolution with
     real-time insights
▶   Reduced incidents across global auctions by 90%
▶   Improved end-user experience and service reliability
▶   Scaling the implementation with Splunk Cloud
© 2017 SPLUNK INC.

           HEALTHCARE – IT OPERATIONS, BUSINESS ANALYTICS

        AdvancedMD: Strengthening
          Customer Satisfaction
“ Splunk ITSI ensures customer satisfaction by giving us service-
  centric health reporting, end-to-end visibility and advanced
  analytics to detect patterns, anomalies and trends.”
    – Director, Platform Operations, AdvancedMD

▶   Ability to monitor network resources leads to improved
    service delivery
▶   Greater customer satisfaction via service-centric
    health reporting, end-to-end visibility and advanced
    analytics to detect patterns, anomalies and trends
▶   More efficient IT operations with full visibility into
    complex processes
© 2017 SPLUNK INC.

                         TECHNOLOGY – IT OPERATIONS

Improved Satellite Operations With
 Real-Time Infrastructure Visibility
“ Using Splunk ITSI has helped us to understand our IT network in
  a way we weren’t able to previously. This has directly led to
  improvements in areas such as troubleshooting and security
  awareness.”
    – Daniel Nye, CTO, Surrey Satellite

▶   Improved service accessibility, reliability and security
▶   Enhanced ability to troubleshoot persistent service
    problems
▶   Gained end-to-end visibility into overall IT
    performance
© 2017 SPLUNK INC.

                          FINANCIAL SERVICES – IT OPERATIONS

                Modernizing Enterprise Monitoring at the
                 International World Development Bank

            ▶   Enhanced service reliability and incident response
Financial
            ▶   Ease and flexibility in creating business level
Services
                dashboards ad hoc and on-the-fly
            ▶   Integrations with BMC Remedy to simplify incident
                response and action
            ▶   Tracing business transactions end to end
© 2017 SPLUNK INC.

                    TECHNOLOGY – IT OPERATIONS

        Supporting, Monitoring and
          Securing Services 24/7
▶   Reduce time-to-resolution
    • Consolidated services view across entire IT infrastructure
▶   Identify anomalous activity and ensure governance
    • Adaptive thresholds and alerts improve security posture
▶   Proactively improve customer experience
    • Comprehensive analytics to reduce service disruption
© 2017 SPLUNK INC.

                      COMMUNICATIONS – IT OPERATIONS

       Splunk IT Service Intelligence
                at Vodafone
“Splunk IT Service Intelligence gives Vodafone a real-
 time understanding of how our services are
 performing overall and at the more granular level.”
    – Oliver Hoppe, solutions architect, Vodafone

▶   Unified insights: data integrations from other tools
▶   Reduced incident tickets
▶   Usage baselines to identify anomalies
© 2017 SPLUNK INC.

               FINANCIAL SERVICES – IT OPERATIONS

    Splunk IT Service Intelligence at
                Fiserv
▶   Server-based to                 ▶   Top-down and
    services-based                      deep-dive service
    monitoring                          insights

                                    ▶   Flexible creation and
▶   200+ services and                   modification of services
    1,500+ KPIs monitored
                                        and KPIs

▶   Alerting on service KPIs        ▶   Real-time, holistic and
    instead of server                   proactive “client” view
    performance
© 2017 SPLUNK INC.

                          HEALTHCARE – IT OPERATIONS

Molina Healthcare: Splunk ITSI as
 Platform for Multiple Use Cases
“You can derive value from Splunk at any level of the
 business, from the CEO down to any user the first
 day starting out.”
    – Enterprise Infrastructure Leader, Molina Healthcare

▶   Operational visibility and real-time views into
    enterprise infrastructure and application management
▶   Comprehensive insight into business intelligence and
    performance metrics
▶   Tracking call center management
▶   MTTR, customer service and troubleshooting
© 2017 SPLUNK INC.

            Splunk IT Service Intelligence

   Strategic,                            Data-Centric
                      Accelerated
Business-Centric                      Approach to Service
                      Value for IT
   View of IT                              Mapping
© 2017 SPLUNK INC.

                How Do You Get Splunk ITSI?

     Online Sandbox                         Value Assurance

7 days of access to a free, personal    Engage in a proof-of-concept to index
   environment in the cloud, with      your data and experience Splunk ITSI
         prepopulated data
© 2017 SPLUNK INC.

             Splunk-Sponsored Guided Workshop

What is it?                         Define methods for:
▶   1-day on-site workshop          ▶ Proactive service
▶   Tightly linked with value         monitoring
                                    ▶ Reduced risk and
▶   Collaborative approach
                                      failures
▶   Build your own Splunk
                                    ▶ Faster issue resolution
    ITSI Glass Table
                                    ▶ Increased business
                                      performance
© 2017 SPLUNK INC.

Thank You
© 2017 SPLUNK INC.

Backup
© 2017 SPLUNK INC.

                 Splunk is the Backbone of IT
                     Broad ecosystem of integrations
Infrastructure
                                              Network

                                                             Server
Applications
                                Cloud

Development

                     Project & Issue
                        Tracking                                      Storage

                           Code Repository                Applications
                                             Automation
© 2017 SPLUNK INC.

Remediation                               Solution Architecture
                              ARTIFICIAL                                                                                    ANOMALY
                                                         PATTERN DETECTION                   CLUSTERING                                                PREDICTION
                              INTELLIGENCE                                                                                 DETECTION

                               Automation Tools                                                                                                 Service Mgmt Tools
                  SOLUTIONS        (THIRD PARTY)                                                                                                     (THIRD PARTY)
Monitoring

                                                                            Event Analytics                   Service Insights

                                           INFRASTRUCTURE MONITORING                                                       APPLICATION ANALYTICS
                               Infrastructure Troubleshooting      Cloud Monitoring & Optimization         Custom App Troubleshooting              Release Analytics

                              Container Monitor & Troubleshoot     Server Monitor & Troubleshooting        Custom Experience Monitoring             Build Analytics
Troubleshooting

                  PLATFORM                                                                  Platform for Machine Data
                              TOOLS & APIs               Cloud                 APM              Open Source            Database           CMDB               Automation
                      DATA    METRICS                     Server                     Host                  Container               Hypervisor              Application
                   SOURCES    LOGS                     Storage               Network                  OS            Application           Mobile              Wire Data
© 2017 SPLUNK INC.

         What We Hear From Our Customers!

“My CIO is demanding we look at IT from a business service perspective.”

  “I need everyone to be able to see the same thing at the same time.”

 “Splunk is great for break/fix, but I need to show we’re meeting SLAs.”

  “I just want to throw data at Splunk and have it find problems for me.”

                “Show me what my data can do for me!”
© 2017 SPLUNK INC.

   Why Another Splunk Solution?

        A data-centric approach is needed

      Service context maximizes Splunk value

An integrated solution accelerates customer success
© 2017 SPLUNK INC.

      Augment Conventional Monitoring
Deliver Insights Based on Integrated Data, Not Integrated Products

        Splunk IT Service Intelligence

                                    Operations and
APM                 NPM              Infrastructure       Domain Tools
                                     Management
© 2017 SPLUNK INC.

           Splunk IT Service Intelligence

             Define services,
                                Monitor and    Analyze and
Get data       entities and
                                troubleshoot     detect
                  KPIs

      Data-Defined, Data-Driven Service Insights
© 2017 SPLUNK INC.

Pricing
© 2017 SPLUNK INC.

                    Splunk ITSI

      $                              $
Splunk Enterprise                 Splunk ITSI
       or
  Splunk Cloud
© 2017 SPLUNK INC.

       Volume Discounts Built In
Daily Peak Indexing   Splunk IT Service   $/GB    Built-in Volume
Volume (GB)           Intelligence                Discount
1                     $5,000              $5000
2                     $7,500              $3750   25%
5                     $12,500             $2500   50%
10                    $18,000             $1800   64%
20                    $27,000             $1350   73%
50                    $47,500             $950    81%
100                   $60,000             $600    88%
200                   $90,000             $450    91%
500                   $162,500            $325    93.5%
1000                  $300,000            $300    94%
© 2017 SPLUNK INC.

           Splunk Quick Start for Service Intelligence

                                Enterprise   Splunk ITSI   Education   Professional    .conf
                                 License      License                    Services     Passes
          Value
          Assurance                                 *
          Edition

          Services
          Edition

          Platform
          Edition

* Splunk ITSI 6-month license
© 2017 SPLUNK INC.

                      Key Terminology

                    Set of actions
   Logical         performed with        Component            Metrics used
 grouping of      specific business   required to deliver      to evaluate
 operations             goals             a service             success

  EXAMPLES            EXAMPLES            EXAMPLES              EXAMPLES

Online banking,     Sell products,      Hosts, users,         Service health,
authentication,     fulfill orders,     OS processes          order revenue,
 virtualization    process payroll                               latency

  Services          Business               Entities         Key Performance
                    Processes                                  Indicators
© 2017 SPLUNK INC.

Splunk IT Service Intelligence – Core Concepts
                                 Services

    Technical Services                           Business Services

                     Requests                 Customer         Requests
   Services
     Web
                     Responses              Transactions       Responses

    Mobile           Requests                                  Requests
                                            Support Desk
API/Middleware       Responses                                 Responses

                     Requests
    DNS
                     Responses
© 2017 SPLUNK INC.

Splunk IT Service Intelligence – Core Concepts
                                                                        Services

   Technical Services                                                                                  Business Services

                                                         Requests                                  Customer                     Requests
   Web
          Customer Transactions                          Responses                               Transactions                   Responses

                                                                                API/Middleware
                                                  DNS
                                  Support Desk

                                                               API Services

                                                                                    Mobile
                                                        Web Services                                In Splunk ITSI, a service

                                                                          Web
                                                         RDBMSs                                        is a logical group of
                                                                                                     technology components
                                                 Hypervisor and Hosts                              that a user deems need to
                                                                                                      be monitored together
                                                        Storage Tier
                                                   Packet Network
© 2017 SPLUNK INC.

           What’s an Entity?
▶   An entity is an optional sub-element of a KPI
▶   A KPI can be filtered by entities and viewed
    on a per-entity basis or as an aggregate
▶   KPI web requests might use web servers as
    entities; user logins could use accounts
▶   Splunk ITSI can import entities from CMDBs
    & other sources
© 2017 SPLUNK INC.

                      Service Health Scores

▶   A health score is a score from 0-100 (0 = critical and 100 = normal)
    that helps determine the health of a service.

▶   It is calculated based on importance and status (e.g., green, orange, red)
    of all KPIs, once every minute.
© 2017 SPLUNK INC.

                              What’s an Event?

▶   Self descriptive message that tells a   Example Event
    user that something happened.           1502642822 src_host="splunk_sh-
▶   Usually contain some sort of title,     01" omd_site ="SJC"
    severity, and description.              perfdata="SERVICEPERFDATA"
▶   Used to determine in the moment         name="check_dhcp" severity="OK"
    health.                                 attempt="1" statetype="HARD"
▶   Often very noisy.                       executiontime="0.000"
▶   Think alarm data coming out of tools    latency="0.000" reason="OK:
    like Nagios, Solarwinds, APM,           Received 1 DHCPOFFER(s), max
    Netcool, etc.                           lease time = 600 sec." result="OK"
You can also read