SECURITY CANADA SPRING 2021 - June 9-10, 2021 - Exhibit & Sponsorship Prospectus
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SECURITY CANADA
SPRING 2021
June 9-10, 2021
Exhibit & Sponsorship Prospectus
Canada’s Largest Security Show
SECURITYCANADA.COM
Table of Contents
Welcome.................................................................................................................................... 2
About CANASA & Security Canada Trade Shows.........................................................3
Security Canada Attendees — By the Numbers............................................................4
All the Decision Makers are Here...................................................................................... 5
About Our Platform................................................................................................................. 6
Online Lead Retrieval and Audience Engagement......................................................7
Booth Traffic Metrics................................................................................................................8
Product Demonstrations, Service Showcases, and Much More!............................. 9
Exhibit & Sponsorship Benefits.........................................................................................10
Benefits At-a-Glance............................................................................................................. 12
Virtual Show Contract........................................................................................................... 17
As my first virtual show, I found the
experience very educational and actually
more interactive than I had anticipated.
Security Canada Virtual exceeded
expectations. It was a real pleasure to see
customers and colleagues that I haven’t
been able to meet/see in quite some time.
Dan Small
Armstrong’s National Alarm Monitoring
1
Welcome
We can all agree that 2020 was a tough year and while there’s promise
on the horizon, the challenges are not over yet. The pandemic has required
us all to pivot, but despite the many hurdles, CANASA continues to serve
and support Canada’s security industry through its flagship events - whether
in person, or online.
The need to do business hasn’t waned, as evidenced by the fact that our
2020 virtual show was the second highest attended security event in Canada
over the past 24 months. Security Canada shows remain THE forum for
security professionals to DO BUSINESS, which is why we’re building off the
success of last year’s show to bring you Security Canada Spring 2021.
Using our Zoom-based virtual platform, you can create a dynamic, multi-
dimensional virtual booth to engage attendees and showcase your sales
materials, downloads, videos, and education sessions. (Bonus: if you were
an exhibitor last year, the process is a cinch - all you need to do is refresh
last year’s booth). Our system allows you to find out who’s interested in
your product or service, identify sales prospects, and schedule face-to-face
meetings with a single click. We’ve got options to suit any budget, from
hosting video chats or livestreams to sponsoring coffee, wellness breaks,
and swag - the opportunities are endless!
First time at a virtual show? We’ve got you covered. Our platform is simple
and user friendly, and we’ve got plenty of training to get you off and running.
Check out our prospectus to discover how you can maximize your visibility
and interaction to get the results you want.
Canada’s security industry will be at Security Canada this June and we’ve
reserved a spot for you. Join us.
Steve Basnett, CEM
Director, Trade Shows and Events
2
About CANASA & Security
Canada Trade Shows
As the voice of Canada’s $6 billion security industry, CANASA represents
more than 100,000 security professionals from coast to coast. We look forward
to welcoming you to what will be an unparalleled virtual showcase, to help
you grow your business.
Security Canada Trade Shows lead the industry with access to the latest
security technology innovations, unparalleled education, and the most
powerful networking opportunities you’ll get all year. It’s no wonder that
seven out of ten decision makers who attend Security Canada Trade
Shows will not attend any other security trade show. You have to be here.
Buyer Profile
Security Canada Trade Shows draw professionals and companies from
every corner of the country and across all buying segments, giving you
the opportunity to connect with influential decision-makers at every level.
Among our attendees, 22% are business owners/business executives,
35% are sales and marketing professionals, 10% are technicians and
installers, while another 10% work in security management and loss
prevention.
Close to one third of participants spend more than $500,000 on security
equipment each year.
NO BOOTH? NO PROBLEM!
Don’t need a booth but want to support your industry and
your association while positioning your brand as a market
leader? Check out our “no booth” sponsorship packages
on page 12 to find the package that’s right for you.
3
Security Canada Attendees —
By the Numbers
We welcomed 1,300 buyers to our last Virtual Security Canada Trade Show. The following attendee
demographics are based on profile data collected during that event:
What They Do
Sales/Marketing 35.2%
Owner/Senior Management 21.7%
Operations/Personnel Management 12.1%
Technician/Installer 9.9%
Other 9.2%
Security Management IT/CSO 8.4%
Facility/Loss Prevention 1.2%
Law Enforcement/Public Safety 1.1%
Educator/Student 0.7%
Security Guard 0.5%
Purchasing Power Company Type
28.5% Security Products and Services/
Distributors/Manufacturers/Agents
22.7% Systems Integrator
15.4% Alarm Company
$500K+
27.6% 11.1% Other
$0 - $50K
38.8% AHJ/Government/Law Enforcement/
6.0% Crown Corporation
Systems Architects & Engineers/
6.0% Consultants
$200K -
Private Sector/Retail/
$500K 5.8% Corporate End-User
13.6%
2.0% Monitoring Station
Guard Service/Alarm Response/
1.4% Private Investigator
1.1% Locksmith
$100K - $200K $50K - $100K
10.4% 9.6%
4
All the Decision Makers are Here At Security Canada, you’ll connect with our industry’s leading integrators and top security professionals across all key industry sectors. Below is a sampling of some corporate end user companies that attended Security Canada Virtual this past December. Air Canada Investment Services Ltd. Public Works & Government Services Apex Industries Inc. Gage-Babcock & Associates Ltd. Canada AUPE George Brown College Purolator Canada Aurora Cannabis Global Life Safety Alliance RCL Reitmans Canada Ltd BC Housing Great Canadian Gaming Corporation RCMP BC Provincial Government Grow Trade Consulting Inc. Region of Peel Bell Canada GWL Realty Advisors Inc. Regional Municipality of Niagara BMO Hamilton Police Service River Cree Resort and Casino Bouthillette Parizeau Health Canada - Ottawa, ON Saskatchewan Indian Gaming Authority C.S. des Navigateurs (SRTIC) Health Canada Library Sheridan College Calgary TELUS Convention Centre Humber College Shopify Canadian Grain Commission Hydro Quebec SNC-Lavalin Canadian Tire Financial Services Intellibroad Inc Students’ Society of McGill University Canada Border Services Agency Jefferson County Facilities Management TELUS Corporation Central University of Kerala Jewellers Vigilance Canada Inc. Telus QUEBEC Ceres Terminals Canada JTI-Macdonald The Attain Group Cerescorp Justice Institute of BC TJM Lock & Key Service Challenger Motor Freight Inc Labatt Brewing Company Limited Toronto Community Housing Corporation City of Côte Saint-Luc Legislative Assembly of NB Toronto Congress Centre City of Edmonton Linkosoft Toronto Zoo City of Hamilton - Corporate Security London Drugs Limited Ubisoft City of Pickering Merchant Treasury Services Inc. Underwriters Laboratories of Canada City of Toronto - Corporate Security Meritus Engineering Inc. University Health Network Corporation of the City of Windsor Metro Logistics University of Alberta Correctional Service Canada National Arts Centre University of Calgary De Beers Group of Companies Ontario Lottery and Gaming Corporation University of Toronto Libraries Department of National Defence - Olymbec Development Inc. University of Western Ontario Greenwood, N.S. Ontario Provincial Police V2PM INC. Dept of Fisheries and Oceans Ontario Power Generation Winnipeg Parking Authority Dialog Park Place Seniors Living Woodbine Entertainment Dollarama Parking Corporation of Vancouver dba Woodbine Entertainment Group Edmonton Public School Board EasyPark WSP Canada inc. FedEx Logistics Parks Canada York Regional Police Four Seasons Hotel Toronto Peel District School Board Freedom 55 Financial & Quadrus Police de Laval 5
About Our Platform
Seamless Networking & Building
Connections
At an in-person event, you get one to two days of engagement. With
our Virtual Security Canada Trade Show, you will be able to leverage your
investment into a 120-day engagement with prospects. Make real, human
connections through messages, direct meeting scheduling, and 1:1 or small
group video conversations directly in the platform.
Attendee and Exhibitor Directories
Explore searchable directories which attendees, exhibitors, and sponsors
can use to quickly find the right people and companies to connect with.
Private Messaging
Connect with attendees through in-platform messaging for private group
networking or chat one-on-one. Push notification and email alerts make sure
you stay connected.
Appointment Scheduling & Video Meet-ups
Book one-on-one or private group meetings prior to the event. Matchmaking
and free-busy time ensure you connect to the right people, and video calls
ensure those meetings happen even when in-person can’t.
6Online Lead Retrieval
and Audience Engagement
You can customize your virtual trade show booth page by uploading your logo,
description, video(s), sales collateral, staff profiles, and more. A searchable
keyword index helps attendees find your company along with the products
and services that are relevant to them.
Online Lead Retrieval
Attendees can easily “request information” from you, similar to having their
badge scanned at your booth.
Audience Engagement
Attendees can visit your virtual trade show booth to meet booth staff via video
with the push of a button. As an exhibitor you’ll be able to promote product &
service videos, share sales collateral, and host video sessions with attendees.
Thank you for all your time and efforts, it
was a great show! Stay safe and see you
next year!
Tracey Conrad
Wilsons Security
7Enhanced Booth Traffic Metrics
NEW THIS YEAR! View information about attendees who visited your virtual
booth and gain the insight that helps your company’s leadership understand
how successful your participation was.
Security Canada was a success! They
did a great job putting together a
show for professionals to network and
see new products despite the pandemic.
Tom Bennett
True Steel Security
8Product Demonstrations,
Service Showcases,
and Much More!
Hosting an education session? Our platform brings presentations to life
with dedicated session pages that include embedded live-streaming video,
chats, Q&A, polling, and intuitive speaker controls. Whether through live web
presentation or pre-recorded video broadcast, our platform will keep your
audience engaged. Features include:
• A built-in events calendar within your virtual booth to showcase
your presentation(s)
• Automated reminders of your session, to increase attendance
• Live polling and surveys that build engagement with your audience
• Sessions-based forums that allow long-term conversation on your content
• On-demand playback providing your content with more accessibility
Powered by: Trusted by leading corporations & events planners:
9Exhibit & Sponsorship Benefits
Dedicated Virtual Booth on Our Platform
Your dedicated virtual booth will provide you with the tools you’ll need to
engage with attendees. Using our platform you will be able to:
• Register your staff & update your company profile
• Upload video(s) to showcase your products & services
• Message attendees
Did you exhibit with us last December? If you did, we can reactivate the
booth you set up last fall, making it easier for you to update your booth
information and registered booth staff.
Enhanced Virtual Booth Experience
Looking for a more robust trade show experience? Our Enhanced Virtual
Booth option has just what you need:
• One-on-One Zoom Chats with attendees
• Host multiple participants simultaneously in a LIVE Zoom Room
• Assign dedicated Zoom Breakout Rooms to staff & participants
• Automatically receive attendee requests for more information
(Lead Generation)
• Use our built-in Meeting Scheduler to book meetings with attendees
• Link to your sponsored Education Session from your virtual booth
Audience Engagement Opportunities
Having a presence on our virtual platform is a great start. Actively engaging
with our audience is a much sought after benefit and you will not be
disappointed with the options we have available for you this spring. Showcase
your company’s capabilities in one of our Education Sessions or offer swag or
contests to draw participants to your booth. Participate in a Panel Presentation,
sponsor one of our Keynotes, or even a CANASA Webinar. We’re offering a
kaleidoscope of opportunities for exhibitors and sponsors to engage with
attendees. Check out our Benefits At-a-Glance for more information.
Do you also serve clients in French?
If you are submitting your Featured Product/Service or an education
session in English, consider submitting it in French as well and DOUBLE
your exposure at no additional charge.
10Brand Placement Opportunities
Whether it’s on our virtual platform, on SecurityCanada.com or even
CANASA.org, we have assembled a powerful package of brand placement
opportunities that can help vault your brand to the forefront of our industry.
Product & Service Promotion
Have a product or service you would like to promote? Our Featured Products
and Services section on our virtual platform, SecurityCanada.com and in
our promotional emails to CANASA’s database will give your products and
services tons of attention.
Advertising Opportunities
Looking to engage our audience and drive them to your website? More than
4,000 visitors a month land on SecurityCanada.com and over 40,000 visitors
landed on CANASA.org last year. From web banner ads to sponsored social
media posts, we have advertising options available within our Virtual Platform,
on SecurityCanada.com and CANASA.org.
Early Booking Discount
Book with us before April 7 and receive a 10% discount on the published price.
See our Benefits At-A-Glance for more information.
I would like to thank everyone that
was behind the scenes to make this an
informative and enjoyable experience.
Carmine Panaro
Reilly Lock and Security Systems since 1932
11Benefits At-a-Glance
Sponsorship Level Platinum Diamond Gold Silver
Number Available 3 5 25
Book by April 7 and take 10% off the rates below.
Member Rate (with virtual booth) $15,000 $10,000 $5,000 $2,500
Member Rate (without virtual booth) $11,000 $6,000 $4,000 N/A
Non-Member Rate (with virtual booth) $16,500 $11,000 $5,500 $2,750
Non-Member Rate (without virtual booth) $12,500 $7,000 N/A N/A
Sponsorship Benefits
For Members or Non-Members WITH Virtual Booth Package
Dedicated Virtual
Booth on our Platform
Sponsor can register their
virtual booth staff
12 staff 8 staff 4 staff 2 staff
Maximum staff that can be in the virtual
6 staff 4 staff 2 staff N/A
booth zoom room at any given time
Sponsor can upload video(s)
to showcase their products & services
6 videos 4 videos 2 videos 1 video
Enhanced Virtual
Booth Experience
Audience Engagement Opportunities on Virtual Platform
Sponsor can offer Swag or Contest,
to be featured on PROMO page Offer & Featured Offer & Featured Offer Only Offer Only
Opportunity to lead an Education Session
(limited spots available)
Enhanced Lead Retrieval (booth visitor
email list subject to attendee opt-in)
Opportunity to participate in Panel
Presentation, during General Session
Dedicated email to Security
Canada registered attendees
(Sponsor provides email)
Opportunity to introduce Keynote
at the start of our Keynote Session
(2 opportunities available, on a first-
come-first-confirmed basis)
Please note: CANASA reserves the right to make adjustments to the information listed above, as required and without notice.
12Sponsorship Level Platinum Diamond Gold Silver
Value Added Audience Engagement Opportunities
Opportunity to host a
Security Canada webinar
Brand Placement Opportunities within our Virtual Platform
Logo featured on Show Floor page -
in order of sponsorship level
Logo featured on Sponsors page
Logo featured on Virtual
Platform Home page
Logo featured on Panel
Session Welcome screen
Brand Placement Opportunities within the Security Canada website
Company name listed on Security
Canada website’s Exhibitors page
Logo featured on Security
Canada website’s Sponsors page
Logo featured on Security
Canada website’s Home page
Brand Placement Opportunities within the Security Canada Marketing Campaign
Logo featured on dedicated
social media posts
Logo featured in all marketing
emails to registered attendees
Logo featured in all marketing
emails to prospect attendees
Product & Service Promotion within the Security Canada Virtual Platform
Product or Service featured within
Featured Products section
Product & Service Promotion within Security Canada Website
Product or Service featured
within Featured Products section
Product & Service Promotion within Security Marketing Campaign
Product or Service featured social media
posts promoting Featured Products
Product or Service featured within
emails promoting Featured Products
Please note: CANASA reserves the right to make adjustments to the information listed above, as required and without notice.
13Sponsorship Level Platinum Diamond Gold Silver
Advertising Opportunities within our Virtual Platform
Rotating Banner ad at
top of Show Floor page
Rotating Banner ad at top
of Education Program page
Rotating Banner ad at top of Swag &
Contest page
30-second commercial to run prior
to your sponsored Keynote Sessions*
* Sponsor provides the commercial.
Advertising Opportunities within the Security Canada Website
Box ad on Security Canada Education
Program page, up to show + 30 days
Banner ad on Security Canada Featured
Products page, up to show + 30 days
Banner ad on Security Canada Home
page, up to show + 30 days
Advertising Opportunities within the Security Canada Marketing Campaign
Banner ad on Security Canada
emails to prospect attendees
Banner ad on Security Canada
email to registered attendees
Please note: CANASA reserves the right to make adjustments to the information listed above, as required and without notice.
Introducing the CANASA Ambassador Program
Our industry is fortunate to have a number of companies that lead by example and now, our new CANASA
AMBASSADOR program provides the opportunity to showcase their role in helping shape our industry.
Available to Platinum and Diamond sponsors of Security Canada Trade Shows, for an additional investment
of $10,000, our new CANASA AMBASSADOR program offers the following benefits:
Recognition on the CANASA website for one year Recognition in CANASA Member emails
as a CANASA AMBASSADOR for one year as a CANASA AMBASSADOR
Recognition in select CANASA ads appearing One dedicated email to CANASA database*
on SP&T and Canadian Security Magazines
One Banner ad on CANASA Home page
as a CANASA AMBASSADOR
for 60 days**
Recognition in CANASA social media posts for one * Sponsor provides the email.
year as a CANASA AMBASSADOR ** Schedule based on first-to-reserve.
14SECURITY CANADA
VIRTUAL TRADE SHOW
June 9 -10 , 2021
INVOICE and CONTRACT for EXPOSITION (The “Virtual Trade Show Contract”)
between the Canadian Security Association (“CANASA”) and the
Exhibitor described below (the “Company”).
Company ______________________________________________________ My Company is a CANASA member YES NO
Street ________________________________________________________________ City _________________________________
Province/State _______________________________________ Postal Code/Zip ______________ Country ____________________
*All show information is sent via email to the person listed below:
Name* _________________________________________________ Email _______________________________________________
Phone ______________________________________________ Web __________________________________________________
*It is the responsibility of the sender to ensure the contract has been received by CANASA.
Virtual Exhibit booth space must be paid in full before the Company is permitted to complete their profile. The Company acknowledges having read the exposition
rules and regulations contained in this brochure and as posted on the Security Canada website, all of which are incorporated by reference herein and form part of
this trade show contract. The Company agrees to be bound by all of the above and to ensure that its employees, agents, and assigns also act in accordance with
the above.
A. Investment: Based on Virtual Booth Sponsorship Package.
Virtual Exhibit Opportunities Platinum Diamond Gold Silver
HST #R121787402
Member Rate (with virtual booth) $15,000 $10,000 $5,000 $2,500
Member Rate (without virtual booth) $11,000 $6,000 $4,000 N/A Cheques, Direct Deposit, VISA,
Non-Member Rate (with virtual booth) $16,500 $11,000 $5,500 $2,750 MasterCard or AMEX accepted
Non-Member Rate (without virtual booth) $12,500 $7,000 N/A N/A
A. $ ____________________
*All prices in Canadian dollars. U.S. Exhibitors please use the daily conversion rate if paying by U.S. cheque.
B. 10% Early Booking Discount if booking by April 7, 2021 B. $ ____________________
Discount (10%)
C. CANASA Ambassador Program: $10,000
(Available only to Platinum and Diamond level sponsors)
C. $ ____________________
D. HST: A 13% Harmonized Sales Tax will be applied to A
D. $ ____________________
FULL PAYMENT MUST ACCOMPANY CONTRACT. HST (13%)
Contracts will NOT be processed without full payment.
E. $ ____________________
TOTAL AMOUNT DUE
CREDIT CARD PAYMENT SECTION
WITH CONTRACT
VISA MASTERCARD AMERICAN EXPRESS
Credit Card # __________________________________________ Expiry ____________ Click here to
Cardholder Name _________________________________________________________ download fillable form
Signature ________________________________________________________________
Canadian Security Association
I authorize CANASA to debit my credit card for the TOTAL dollar amount 50 Acadia Avenue, Suite 201
shown above. Markham ON L3R 0B3
Tel: (905) 513-0622
Please make cheques payable to “Canadian Security Association”. TF: 1 (800) 538-9919
This is your invoice. Additional invoices will not be issued. Email: sbasnett@canasa.org
canasa.org
Signature ___________________________________ Date __________________________ securitycanada.com
Submission of this form either signed or unsigned, by email, by fax or by personal delivery, constitutes acceptance of the terms and conditions of this contract. You agree that
you have read, understood and accepted the information provided to you for reserving exhibit booth space at Security Canada and you agree to all payments as detailed in this
contract.
15Exposition Rules and Regulations
The following exposition rules and regulations will apply in order to provide each Exhibitor the opportunity to make effective use of this virtual space without infringing the rights of other Exhibitors. For the purposes of this
trade show contract, the Exhibitor is one and the same as the company.
Management. In these rules and regulations, “show management” shall mean the Booth Representatives. Booth representatives shall be restricted to Exhibitor’s
Canadian Security Association (“CANASA”), its Board of Directors, officers, employees, employees and their authorized representatives. All booths must be staffed by the
agents, successors, assigns, and any persons appointed, delegated, or hired by CANASA to Exhibitor during all open show hours.
manage any or all aspects of the Security Canada conferences or expositions.
Installation and Dismantling of Exhibits. The Exhibitor agrees to have his virtual
Payment Terms. The trade show contract must be paid in full before any Exhibitor is exhibit set-up and staffed in time for the opening of the show. CANASA reserves the
permitted to access their virtual booth. If full payment is not made by 30 days prior to the right to remove any virtual trade show booths that have not been completed by the
event, the company will be deemed to have abandoned its virtual exhibit booth space. start of the show.
Occupancy. The actual occupancy of the virtual exhibit booth space rented by the
company is ‘of the essence’ in this trade show contract, and if the company does not Lotteries/Contests. Exhibitors shall not operate draws or lotteries without the express
occupy such space, show management is authorized to occupy such space or cause it to written permission of show management. If permitted, the obligation is on the
be occupied as the show management, at its sole discretion, deems best, without releasing Exhibitor to ensure that it adheres to the applicable laws governing draws and/or
the company from any liability hereunder. lotteries. Show management reserves the right to ban objectionable premiums and
Eligible Exhibits. Exhibits will be limited to those companies or other entities providing novelties and to prevent the sale or distribution of any articles or products which it
products or services of specific interest to registrants. Show management reserves the believes might endanger the health and safety of those attending the show.
right to determine the eligibility of any product listed.The Exhibitor agrees that its exhibit
shall be admitted and shall remain from day to day solely on strict compliance with these Admission. Show management shall have sole control over admission policies at all
rules and regulations. times.
Limitation of Liability. The company agrees to indemnify and hold harmless the show Cancellation. This trade show contract may be cancelled by either party upon giving
management, CANASA, Pathable Corporation, their officers, directors, agents, employees, written notice at least 90 days prior to the first day of the show. If show management
successors, and assigns, against all claims, losses, suits, damages, judgments, expenses and cancels, it will refund all monies paid by the Exhibitor unless said cancellation was
costs and charges of every kind resulting from its occupancy of the virtual exhibit booth caused by the Exhibitor’s failure to pay the amounts due and owing in accordance with
space herein contracted for. The show management shall not be responsible for internet the payment schedule, in which case show management will impose a cancellation fee
or electrical outages, computer problems or computer compatibility issues. The company equal to 25% of the contracted costs. If it is the Exhibitor who has cancelled, then the
also agrees that the provisions of this paragraph shall apply if loss, damage or injury, Exhibitor shall pay an amount equal to 25% of the contracted space costs to show
irrespective of cause or origin, results directly or indirectly to person or property from management, which cancellation fee may be deducted from any deposit held by show
performance or non-performance of obligations imposed by this trade show contract or management. If the Exhibitor cancels between 60 and 90 days prior to the show, then it
from negligence, active or otherwise, strict liability, violation of any applicable laws or any will be liable for 50% of the contracted space costs; if cancellation is done less than 60
other alleged fault on the part of show management. In no event shall show management days prior to the show, no refund will be given. The parties hereto agree that the
be responsible for any claim for punitive, exemplary or aggravated damages, damages for aforementioned cancellation fee is not a penalty but a genuine pre-estimate of
loss of profits or revenue, indirect, consequential or special damages of any kind or any damages. Cancellation of this trade show contract, means that the Exhibitor forfeits all
damages whatsoever relating to internet or electrical outages, computer problems or rights or claims to the allocated space and show management is free to rent it to others
computer compatibility issues. The company further agrees that show management shall and collect the cost of the space as damages. Show management reserves the right at
not be responsible in the event of any errors or omissions in the listings in the Exhibitors’ its sole discretion to change the date or dates upon which the show is held and shall
directory and in any promotional material. The company agrees to indemnify show not be liable for damages or otherwise by reason of such change. In addition, show
management against, and hold it harmless for, any claims and for all damages, costs, and management shall not be liable in damage or otherwise for failure to carry out the
expenses, including without limitation, reasonable lawyer's fees (on a substantial terms of this agreement in whole or in part where caused directly or indirectly by or in
indemnity/solicitor-client basis) and amounts paid in settlement incurred in connection consequence of criminal or terrorist act, acts of God, fire, storm, flood, war, rebellion,
with such claims arising out of the acts (whether intentional or accidental) or negligence of insurrection, riot, civil commotion, strike or by any cause whatever beyond the control
the Exhibitor, its officers, directors, employees, agents, assigns, successors, contractors, of show management. In the event that the exhibit space to be used by the Exhibitor
subcontractors, and those for whom at the law the Exhibitor is responsible. should in any way be rendered unusable, the Exhibitor shall pay for such space only for
General Rules. The Exhibitor agrees to abide by all rules and regulations adopted by show the period during which it was or could have been used as determined within the sole
management in the best interests of the show and agrees that show management shall discretion of show management.
have the final decision in adopting any rule or regulation deemed necessary prior to,
during and after the show. Show management reserves the right at any time to alter or Exceptions. While exceptions to these rules and regulations are not anticipated or
remove virtual exhibits or any part thereof, including their personnel if, in the opinion of encouraged, any such requests must be submitted to show management in writing at
show management, their conduct or presentation is objectionable to show management, least 60 days prior to the trade show. Show management will rule on such requests and
other show participants or to the public. respond in writing no later than 20 days after receipt of the request.
Primary Exhibitors. Space shall be contracted and paid for only by the company making Amendment to Rules. Any matters not specifically covered by the preceding rules
application and occupying assigned space according to company name shown on shall be subject solely to the decision of show management. The show management
contract. Only the company name shown on contract will appear in printed material shall have full power in the matter of interpretation, amendment and enforcement of
relating to the show - including promotions and marketing material. all said rules and regulations, and that any such amendments, when made and brought
to the notice of the said Exhibitor, shall be and become part hereof as though duly
incorporated herein and subject to each and every one of the terms and conditions
herein set forth.
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