SLOVENIA. MY WAY. NEW WAY - #ifeelsLOVEnia #myway TRAVEL AGENT'S MANUAL - I feel Slovenia

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SLOVENIA. MY WAY. NEW WAY - #ifeelsLOVEnia #myway TRAVEL AGENT'S MANUAL - I feel Slovenia
T R AV E L AG E N T ' S M A N UA L

      SLOVENIA.
      MY WAY.
      NEW WAY.
      #ifeelsLOVEnia
      #myway

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www.slovenia.info
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SLOVENIA. MY WAY. NEW WAY - #ifeelsLOVEnia #myway TRAVEL AGENT'S MANUAL - I feel Slovenia
Soča Valley
                                                                            Dear partners of Slovenian tourism!

                        5                                                   Slovenia is a green and boutique country located in the hearth of Europe,
                                                                            which amazes with an incredible diversity on an relatively tiny area. This is
                        Slovenian Tourist Board
                                                                            the place, where the Alps, the mysterious Karst, the Pannonian plains and
                        7                                                   the Mediterranean meet and the place which could easily be referred to as
                                                                            the homeland of sustainability in tourism.
                        Connected through Business Business
                        9                                                   On every step and 365 days a year, Slovenia offers diverse authentic five-
                                                                            star experiences. Unique and authentic stories, unspoiled nature, amazing
                        Incoming Agencies                                   outdoors, short distances between places worth visiting, geographical
                        11                                                  diversity, the warmth of the locals and superb gastronomy based on quality
                                                                            local ingredients are the main assets that make the country not only worth
                        Seven Great Reasons                                 visiting, but also coming back.
                        27                                                  When it comes to gastronomy, Slovenia is a rising star on the world's
                        Slovenia Unique Experiences                         gastronomical map with well-established fundamental sustainable
                                                                            principles. Recently, a new category within the Green Scheme has been
                        37                                                  introduced: the Slovenia Green Cuisine label. Restaurants have to adopt
                        Taste Slovenia                                      seven sustainability principles that bind them to the further implementation
                                                                            of sustainable gastronomy. For 2021, we were also awarded the prestigious
                        45                                                  title of European Region of Gastronomy, which we are especially proud of.
                        Slovenia Outdoor                                    Also, let us not forget that in 2020, we finally joined the Michelin Guide
                                                                            family – Slovenia received astounding 7 stars in the first year alone.
                        58
                        Slovenia Cities & Culture                           Also for Slovenian tourism, 2020 was the year that changed everything. It is
                                                                            considered to be the most challenging year for the hospitality and tourism
                        69                                                  industry in the history of Slovenia. A year full of challenges and yet also full
                        Slovenia Health & Well-being                        of opportunities for better and even more sustainable tourism.

                        77                                                  At the Slovenian Tourist Board, we believe that it is not the strongest that
                                                                            survives but the most adaptable to change. To assure safe and sustainable
                        Slovenia Meetings                                   holidays, we have developed safe travel standards and launched them
                        85                                                  under the Green & Safe label recognised by the WTTC and its 'Safe travels'
                                                                            programme. Our efforts remain focused on providing the guests with
                        Alpine Slovenia                                     unique, sustainable and safe experiences creating unforgettable memories,
                        89                                                  which is also one of the reasons why Slovenia can be found on several bucket
                                                                            lists in the world's most renowned media.
                        Mediterranean & Karst Slovenia
                        93                                                  We would be delighted to tell you more about this inspiring green story of
                                                                            Slovenia. Get to know Slovenia and join us at virtual B2B events, including
                        Thermal Pannonian Slovenia                          the Feel sLOVEni@ Business Date, and online trainings. Though we miss real-
                        97                                                  life events, we first and foremost miss you. And if virtual is the way to go,
                                                                            we will do it, until we will not be able to meet in person. Let our green story
                        Ljubljana & Central Slovenia                        inspire you to create amazing stories for your clients in “the New Normal”.
                        101                                                 From Slovenia with love,
                        Getting to & Where to stay
                        103                                                 MSc. Maja Pak
                                                                            Director of the Slovenian Tourist Board
                        Map of Slovenia

                                                                                                                                                               TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

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SLOVENIA. MY WAY. NEW WAY - #ifeelsLOVEnia #myway TRAVEL AGENT'S MANUAL - I feel Slovenia
YOUR PARTNER FOR RELIABLE
                                                                                                                                       INFORMATION

                        SLOVENIAN                                                                                                      Travel agents needing general information about

                        TOURIST BOARD
                                                                                                                                       Slovenia can turn to the Slovenian Tourist Board.
                                                                                                                                       Contact the Business Communication Department or
                                                                                                                                       the Representative Offices of the Slovenian Tourist
                                                                                                                                       Board in Austria, Germany and Italy.

                        “A green boutique global destination for high-end visitors seeking                                                                   SLOVENIAN
                        diverse and active experiences, peace, and personal benefits.”                                                                       TOURIST BOARD
                                                                                                                                                             Dimičeva 13
                                                                                                                                                             SI-1000 Ljubljana
                        This is the vision of the tourist destination Slovenia, as perceived and pursued by
                        the Slovenian Tourist Board (STB), the central national agency for the promotion                                                     Karmen Novarlič
                        of tourism. Systematic planning, development and promotion activities and a                                                          Head of Business Communication
                        modern approach to the placement of Slovenia on the global tourist map – this is                                                     Department
                        what has particularly helped the STB in recent years to increase the recognisability                                                 T: +386 1 5898 550
                                                                                                                                                               sales@slovenia.info
                        and reputation of the country as an authentic boutique destination for five-star
                        experiences, which is committed to sustainability.
                                                                                                                                                             AUSTRIA
                                                                                                                                                             Slowenische Tourismuszentrale
                                                                                                                                                             Opernring 1/R/4/447
                                                                                                                                                             A-1010 Wien
                                                                                                                                                             Žana Marijan
                                                                                                                                                             Head of the Representative Office
                                                                                                                                                             in Austria
                                                                                                                                                             T: +43 1 7154 010
                                                                                                                                                               slowenien.at@slovenia.info

                                                                                                                                                             GERMANY
                                                                                                                                                             Slowenische Tourismuszentrale
                                                                                                                                                             Maximiliansplatz 12 a
                                                                                                                                                             D-80333 München
                        Increasing Slovenia’s recognisability and     Increasing consumption by extending the average
                        image as a tourist destination under the      duration of stay and consumption, strengthening                                        Rebeka Kumer Bizjak
                        brand I feel Slovenia.                        products with higher added value.                                                      Head of the Representative
                                                                                                                                                             Office in Germany
                                                                                                                                                             T: +49 89 29 16 12 02
                        Sustainable growth by increasing arrivals     Focusing on high-end visitors seeking                                                    slowenien.de@slovenia.info
                        and over-night stays throughout the year -    high-quality, diverse, and active
                        365 days of Slovenian tourism.                experiences, peace, and personal benefits.
                                                                                                                                                             ITALY
                                                                                                                                                             Ente Sloveno per il Turismo
                        Geographic dispersion of flows across         Implementation of Recovery and resilience                                              Galleria Buenos Aires 1
                        Slovenia – also with the support of           plan of Slovenian tourism 2021-2023,                                                   I-20124 Milano

                                                                                                                                                                                                 TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                        implementing the concept of four macro        for mitigating the impact of the Covid-19                                              Aljoša Ota
                        destinations.                                 pandemic on tourism economy.                                                           Head of the Representative
                                                                                                                                                             Office in Italy
                                                                                                                        Logar Valley                         T: +39 0229 51 11 87
                                                                                                                                                               milano@slovenia.info

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SLOVENIA. MY WAY. NEW WAY - #ifeelsLOVEnia #myway TRAVEL AGENT'S MANUAL - I feel Slovenia
CONNECTED                                                                                                                                                                                                                    EXPO 2020 DUBAI

                        THROUGH BUSINESS
                                                                                                                                                                                At the long-awaited world exhibition Expo 2020 Dubai to be held from October 2021 to the
                                                                                                                                                                                    end of March 2022, Slovenia will present itself under the slogan “Slovenia. Green Smart
                                                                                                                                                                                 Experience.”. Visit the Slovenian pavilion where we will tell the world the stories about the
                                                                                                                                                                               unique combination of unspoilt nature, knowledge, innovations and breakthrough industry.

                                                                                                                                                                                                                                                      www.expo2020slovenia.si
                        Slovenia is a country of countless opportunities to come together to design
                        authentic and boutique programmes for travel, holidays and adventures.
                        Let us discover and co-create them face to face at business events that are now
                        being held remotely. Hopefully, we will soon be able to strengthen these virtual
                        connections with meetings in person!
                         www.slovenia.info/travel-trade

                                                                 Feel sLOVEni@ Business Date
                                                                 FORGING NEW PARTNERSHIPS

                                                                 Go on a business date! Virtual business events are substituting and
                                                                 supplementing in-person meetings at fairs. Here, you can establish contacts with
                                                                 representatives of tourist destinations and providers of various tourist services,
                                                                 accommodations and experiences. By exchanging information and developing
                                                                 business ideas, you can discover new opportunities and create new shared stories.

                                                              Feel sLOVEni@ Webinar
                                                  DISCOVERING THE RIGHT PRODUCTS

                                  Professional webinars for specific markets intended for the detailed
                         presentation of selected tourism products and various new features include
                          tips for creating products that will impress your guests. Be among the first
                                                                who learn about trendy opportunities!

                                                                 Feel sLOVEni@ Online Training
                                                                 BECOMING AN EXPERT ON SLOVENIA

                                                                 Virtual trainings My Way of Escaping to Slovenia are an excellent opportunity for
                                                                 making one of your team members an expert on boutique experiences in Slovenia

                                                                                                                                                                                                                                                                                 TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                                                                 and its unique features. At the end of these personalised informative trainings
                                                                 that are accessible from anywhere in the world, participating tour operators and
                                                                 travel agencies will be awarded “I Feel Slovenia Expert” certificates. The Slovenian
                                                                 Tourist Board will prepare special offers for certified organisations!                 The Slovenia Pavilion at Expo 2020 Dubai

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SLOVENIA. MY WAY. NEW WAY - #ifeelsLOVEnia #myway TRAVEL AGENT'S MANUAL - I feel Slovenia
INCOMING TOURIST AGENCIES
                                                                                                MEMBERS OF ASSOCIATION OF SLOVENIAN TOURIST AGENCIES

                        INCOMING                                                                ABC TOURISM, DMC
                                                                                                Celovška cesta 268
                                                                                                SI – 1000 Ljubljana
                                                                                                                                    HAPPY TOURS - DRUŽINA
                                                                                                                                    KRUMPAK
                                                                                                                                    Breznikova 15a
                                                                                                                                                                    PISANEC TOUR DESIGN
                                                                                                                                                                    COMPANY LTD
                                                                                                                                                                    Stara Loka 115
                                                                                                                                                                                                           TURISTIČNA AGENCIJA
                                                                                                                                                                                                           SONČEK
                                                                                                                                                                                                           Glavni trg 17

                        AGENCIES
                                                                                                  info@abc-tourism.si               SI – 1230 Domžale               SI – 4220 Škofja Loka                  SI – 2000 Maribor
                                                                                                  www.abc-tourism.com                 info@happytours.eu              incoming@pisanec.si                    info@holidaysinslovenia.eu
                                                                                                                                      www.happytours.eu               pisanec@pisanec.si                     www.holidaysinslovenia.eu
                                                                                                AGENCIJA RENEE                        www.privilegium.si              www.slovenia-incoming.si
                                                                                                Rožna dolina cesta XVII/15            www.privilegium-slovenia.si     www.pisanec.si                       TOP LINE PORTOROŽ
                                                                                                SI – 1000 Ljubljana                                                                                        Obala 114
                        When planning travel arrangements for individuals                         info@renee.si                     KOMPAS                          POTOVANJA PIRC D.O.O.                  SI – 6320 Portorož
                                                                                                  www.reneetours.si                 Dunajska cesta 117              Gregorčičeva ulica 13                    ziga@topline.si
                        or groups, for those in search of good holiday                            www.reneetours.ru                 SI – 1514 Ljubljana             SI – 2000 Maribor                        www.topline.si
                        destinations, interesting trips and special experiences,                                                      headquarter@kompas.si           andrej@potovanjapirc.si
                                                                                                AGENCIJA VAN GOGH                     incoming@kompas.si              www.last-minute.si
                        team up with the members of the Association of                          Glavni trg 17                         www.kompas-online.net
                                                                                                SI – 2000 Maribor                                                   SAJKO TURIZEM                          ASSOCIATION OF
                        Slovenian Travel Agencies. To find more partners                          incoming@agencija-vangogh.si      KNM TRAVEL                      Branch office Ljubljana                SLOVENIAN
                        for your travel arrangements in Slovenia, go to                           www.slovenia-balkans.com          Cesta v Gorice 34B              Wolfova 10a
                                                                                                                                                                                                           TOURIST AGENCIES
                                                                                                                                    SI – 1000 Ljubljana             SI – 1000 Ljubljana
                          www.slovenia.info/incoming.                                           APARTMAJI.COM                         info@knmtravel.com              info@discover-slovenia.si
                                                                                                                                                                                                           Dimičeva 13
                                                                                                TURIZEM                               www.knmtravel.com               www.sajko-turizem.si                 SI-1000 Ljubljana
                                                                                                Ljubljanska cesta 4                                                   www.discover-slovenia.si               info@ztas.org
                                                                                                SI – 4260 Bled                      M & M TURIST                                                             www.ztas.org
                                                                                                  info@apartmaji.com                (GOLFSLOVENIA)
                                                                                                  www.apartmaji.com                 Šmartinska cesta 152
                                                                                                                                    SI – 1000 Ljubljana
                                                                                                CMT                                   sales@golfslovenia.net                                               ATLAS EXPRESS
                                                                                                Šmartinska cesta 152                  info@mm-turist.si                                                    Obala 55,
                                                                                                SI – 1000 Ljubljana                   www.golfslovenia.net               TRAVEL AGENCY                     SI - 6320 Portorož
                                                                                                  hugo.baus@siol.net                  www.mmturistdmc.net                                                    t.macek@atlasexpress.eu
                                                                                                  www.collegium.si                                                                                           www.atlasexpress.eu
                                                                                                                                    M TOURS
                                                                                                CONDOR TRAVEL                       Prešernova cesta 3              VISIT GOODPLACE                        HIKE&BIKE
                                                                                                Mariborska cesta 212                SI – 4260 Bled                  Rimska cesta 2b                        Vodnikova cesta 37
                                                                                                SI – 3211 Škofja vas                  mtours@mtours.net             SI-1000 Ljubljana                      SI - 4264 Bohinjska Bistrica
                                                                                                  miran@condor-travel.com             www.mtours.net                  info@visit-goodplace.com               grega@hikeandbike.si
                                                                                                  www.condor-travel.com                                               www.visit-goodplace.com                www.hikeandbike.si
                                                                                                                                    NOMAGO
                                                                                                FANIANI COACHES                     Vošnjakova 3                    ROUNDABOUT TRAVEL –                    WAJDUŠNA
                                                                                                Miklošičeva 32                      SI – 1000 Ljubljana             TJS D.O.O.*                            BURJATIK D.O.O.
                                                                                                SI – 1000 LJUBLJANA                   info@nomago.si                Pražakova 8                            Župančičeva 1c
                                                                                                  info@faniani-coaches.com            www.nomago.si                 SI – 1000 Ljubljana                    SI-5270 Ajdovščina
                                                                                                  www.faniani-coaches.com                                             info@travelroundabout.com              wajdusna@wajdusna.com
                                                                                                                                    PALMA TRAVEL DMC                  info@roundaboutexperiences.com         www.wajdusna.com
                                                                                                FOUR SEASONS TRAVEL,                Verovškova 55a                    www.travelroundabout.com
                                                                                                TA GRAEME                           SI – 1000 Ljubljana               www.roundaboutexperiences.com        SLOVENIA HOLIDAYS
                                                                                                HARVEY CHUTER                         incoming@palma.si                                                    HUD D.O.O.
                                                                                                Zgornje Gorje 9a                      www.palma.si                  EMAZING D.O.O.                         Log 10
                                                                                                SI – 4247 Zgornje Gorje               www.palma-travel.eu           Opekarna 28a                           SI- 1430 Hrastnik
                                                                                                 info@4seasonstravelslovenia.com                                    SI - 1420 Trbovlje                       info@slovenia-holidays.com
                                                                                                 www.slovenia-transfers-tours.com   PARTNER D.O.O.                    info@aestheticholidays.com             www.slovenia-holidays.com
                                                                                                                                    Cesta Zore Perello Godina 3       www.aestheticholidays.com

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TRAVEL AGENT'S MANUAL

                                                                                                GRAND CUVEE TOURS                   SI – 6000 Koper
                                                                                                Maistrova ulica 2A                    mi@agencija-partner.si
                                                                                                SI – 1234 Mengeš                      www.agencija-partner.si
                                                                                                  info@grandcuveetours.com                                          *Also member of the Association of Slovenian Travel Agencies.
                                                                                   Vršič pass
                                                                                                  www.grandcuveetours.com

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7 GREAT REASONS                                                                                                     1   IT ACTS RESPONSIBLY.
                                                                                                                                                Visit one of the safest countries in the world.
                                                                                                                                                Check Green&Safe standards.

                        FOR CHOOSING
                        SLOVENIA                                                                                                            2   IT PRIORITIZES
                                                                                                                                                SUSTAINABLE PRINCIPLES.
                                                                                                                                                Learn about the destinations and operators committed to
                                                                                                                                                sustainability under the Slovenia Green label.
                        Slovenia is a green country in the heart of

                                                                                                                                            3   IT PLACES IMPORTANCE
                        Europe that will take you by surprise upon your
                        first visit and amaze you with the diversity of
                        four tourist regions every time you come back.
                                                                                                   00 km                                        ON INDIVIDUALITY.
                        Believe it or not, you have just found your perfect                       5                                             Enjoy Slovenia Unique Experiences in your own way!
                        place for boutique five-star experiences.
                                                                                                                 Prague

                                                                                                                                            4   IT CONNECTS
                        If you’re not familiar with Slovenia, even the
                        basic facts about this country nestled between
                                                                                       Munich
                                                                                                          0 km                                  EUROPE’S DIVERSITY.
                        the Alps and the Mediterranean, between the                                     25
                        Karst and the Pannonian Plains, might surprise                                           Vienna                         Discover four geographically different worlds in one country!
                        you. But also if Slovenia is already among
                        your favourites, you are sure to find another                                                            Budapest

                                                                                                                                            5   IT CONNECTS
                        good reason to return and find a new exciting
                        5-star experience to put on your bucket list.

                        Discover how you can spend some great time                                                         Zagreb               NATURE AND CULTURE.
                        in the world’s first country to receive the
                                                                              Milan                                                             Be in touch with nature, even when you’re in large cities.
                        international Green Destination designation.                         Venice                                             Be active outdoors – anywhere you go!
                        Slovenia is perfect for those in search of diverse,

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                        authentic, tailor-made and boutique experiences.
                                                                                                                                                IT IMPRESSES
                        Slovenia’s main assets are easy accessibility
                        and manageable distances. They allow you
                                                                                                                                                WITH THE CUISINE.
                        to include multiple regions and inspiring
                                                                                                        Rome                                    Taste the typical specialities of the European Region of Gastronomy
                        custom-made experiences to your itinerary.                                                                              2021 and review recommendations by Michelin and Gault &Millau.

                             population of
                             2,094 million
                                                    20.273 km2
                                                    surface area
                                                                         3rd most forested
                                                                        country in Europe
                                                                                                 46,6 km of
                                                                                                  coastline
                                                                                                                 2864 m the highest
                                                                                                                  peak, Mt. Triglav
                                                                                                                                            7   IT IS RECOMMENDED BY EXPERTS.
                                                                                                                                                Check their recommendations.

                                                                                                                                                The sustainable development of tourism, authentic experiences,

                                                                                                                                                                                                                      TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                        2004 accession to the   2007 member of the    Slovenian the official     Currency      Central European time            individual approach and safety form the basis of Slovenia’s
                          European Union          Schengen area       language (Hungarian         euro €           zone GMT + 1                 responsible adjustment to new conditions.
                                                                     and Italian in ethnically
                                                                        mixed territories)
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Glamping Chocolate village, Maribor
                                                                                                                                  5 FACTS THAT PROVE SLOVENIA IS
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                                                                                                                                  A SAFE AND RESPONSIBLE CHOICE

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                                                                                                                                  The I feel Slovenia brand is trustworthy.

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                                                                                                                                  The I feel SLovenia brand is still trusted by guests from all around
                        NT

                                                                                                                                  the world. During the uncertainty of the epidemic, Slovenia has
                              IA

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                                                                                                                                  managed to keep the trust by establishing a platform which com-
                                                                                                                                  bines sustainable principles, responsible travel standards, and the
                                                                                                                                  hygiene protocols of the National Institute of Public Health, which
                                                                                                                                  are based on the recommendations of the World Health Organisa-
                                                                                                                                  tion. The system that promotes the unified responsible operation of
                                                                                                                                  tourist destinations and operators carries the Green&Safe label.

                                                                                                                                  Among the first destinations to obtain
                                                                                                                                  the Safe Travels stamp.
                                                                                                                                  Thanks to suitable measures and a quick response to the new conditions,
                                                                                                                                  Slovenia was among the first countries in 2020 to receive the global Safe
                                                                                                                                  Travels stamp. This accolade is conferred by the World Travel & Tourism
                                                                                                                                  Council (WTTC).

                                                                                                                                  One of the safest countries in the world.
                                                                                                                                  According to international criteria, this green country is a safe tourist
                                                                                                                                  destination. According to the GPI (Global Peace Index), Slovenia has
                                                                                                                                  been among the safest countries in the world for many years. In 2019,
                                                                                                                                  it was among the top ten countries in the world and the fifth safest
                                                                                                                                  country in Europe.

                                                                                                                                  Guest safety is a priority.

                        1                                                                                                         The measures for preventing the spread of COVID-19 regulated by the
                                                                                                                                  National Institute of Public Health of the Republic of Slovenia are in force
                                                                                                                                  throughout the entire country. Additional measures for the safety of
                                                                                                                                  guests, employees, and locals are in force in tourism and the hospitality
                                                                                                                                  industry. Many service providers and destinations have taken additional

                        OPERATING SAFELY                                                                                          measures that exceed the required recommendations. Guests can rely
                                                                                                                                  on access to suitable information regarding all measures and recom-
                                                                                                                                  mendations anywhere they go. Destinations and operators have been

                        AND RESPONSIBLY
                                                                                                                                  actively including them in their efforts towards responsible actions.

                                                                                                                                  The fulfilment of the required criteria is verified.
                                                                                                                                  Many tourist operators meet the criteria set by stringent international
                                                                                                                                  certification systems. The holders of the Slovenia Green label meet the
                        In a country that has been among the safest in the world                                                  Green Destinations Standard prescribed by the GSTC (Global Sustainable
                        for years, the safety of residents and guests is furthermore                                              Tourism Council). Slovenia is a member of the Hotelstars association

                                                                                                                                                                                                                 TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                                                                                                                                  and its hotel accommodation, categorised with stars, meet European
                        maintained with high levelled hygiene measures, responsible                                               standards. After a revision at the beginning of 2020, these are now
                        behaviour of the tourist providers and self-protective behaviour.   www.slovenia.info/standards           even stricter.

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                        FOUNDED ON
                        SUSTAINABILITY
                        When it comes to sustainable tourism, the green, active,
                        and healthy Slovenia is the best choice. Tourism in Slovenia
                                                                                                                        Guests who are aware of the              The Slovenia Green label is only
                        is developed with a special sense for nature and green                                          negative impacts that tourism               awarded to the destinations,
                        experiences. Our aim is to preserve the incredible diversity of                                 can have on the environment           operators, agencies, and landmarks
                                                                                                                        choose their holiday destinations                that meet no fewer than
                        this precious corner of the world for the generations to come!                                  responsibly. In Slovenia, one of       100 criteria and indicators related
                                                                                                                        the greenest countries in the                  to sustainable operations.
                                                                                                                        world, sustainability is in the
                                                                                                                        forefront in tourism. Practices
                                                                                                                        are tested and certified.               In 2021, when Slovenia holds the
                                                                                                                                                                  title of the European Region of
                                                                                                                                                                  Gastronomy, the Green Scheme
                                                                                                                        The Green Scheme of Slovenian               of Slovenian Tourism will pay
                                                                                                                        Tourism is a certification                special attention to sustainable
                                                                                                                        system that has been educating,           approaches in gastronomy. The
                                                                                                                        encouraging, and awarding                  Slovenia Green Cuisine label is
                        At the 2020 Sustainable               More than 100 destinations, operators, agencies,          sustainable approaches in tourism        used for those that preserve the
                        Top 100 Destination Awards,           parks, and landmarks operate in Slovenia in accordance    since 2014. Its effectiveness has      authentic gastronomic specialities
                        Slovenia won the Best of              with the principles and criteria of the Green Scheme of   caught the attention of experts          of Slovenia, short supply chains,
                        Europe 2020 award for its             Slovenian Tourism for certification. Their sustainable    in tourism around the world.               reduce waste, consume energy
                        sustainable models in tourism.        operations are certified with the Slovenia Green label.   This is proven by numerous                 responsibly, and in other ways
                                                                                                                        international awards and accolades.          follow sustainable principles.

                        According to the Green Desti-         In 2021, the Green Scheme of
                        nations international criteria,       Slovenian Tourism was complemented by a
                        Slovenia is the first country         system for conferring the Slovenia Green Cuisine
                        in the world to boast the             label. This label will certify that sustainable
                        title of a Green Destination.         principles are observed in gastronomy.

                        All the efforts for the sustainable development of tourism in Slovenia are combined un-
                        der the umbrella of the Green Scheme of Slovenian Tourism, which will be included in
                        the handbook of the European Travel Commission (ETC) as a best practice example for

                                                                                                                                                                                                        TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                        the implementation of green schemes by national tourist boards around Europe.

                                                                                                                          www.slovenia.info//greenscheme                         Beekeeper, Dolenjska

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SLOVENIA. MY WAY. NEW WAY - #ifeelsLOVEnia #myway TRAVEL AGENT'S MANUAL - I feel Slovenia
RESPECTING
                                                                                                                                                                                                                                                                                     Treetop Walk Pohorje, Rogla

                        3
                          INDIVIDUALITY                                                                                                          TOP 5
                                                                                                                                            Slovenia is the top
                        When it comes to tourism, Slovenia has been systematically developing                                               choice for holidays,
                                                                                                                                              getaways, trips,
                        individual boutique five-star experiences in accordance with its strategic
                                                                                                                                             and experiences
                        goals for years. Slovenia’s most significant tourism products are based                                                that include:
                        on ensuring the privacy of guests and fulfilling their wishes. This is
                        another reason why you can experience Slovenia your own way!
                                                                                                                                                care for health
                                                                                                                                                and wellbeing,
                                               Slovenia’s boutique experiences are designed for small groups and
                                               individuals. They ensure bespoke and very personal experiences of                            an active outdoor
                                               premium quality. An important part of this experience is to discover                         environment in all
                                               the full story and enjoy our excellent gastronomy.                                                seasons,

                          premium
                                                                                                                                             tasting of culinary
                          Slovenians, known for their hospitality and foreign language
                         proficiency, invite their guests to enjoy the same lifestyle that                                                  delights, wines, and                                                               THE MOST LOCAL,
                            they have – in touch with nature, with respect to local, and
                                                          with passion for sustainability.
                                                                                                                                             other gastronomic
                                                                                                                                                specialities,
                                                                                                                                                                                                                               THE MOST UNIQUE
                                                                                                         in touch with nature                                                                                                  The most authentic and high-quality part of the offer is
                                                                                                                                            discovering towns,
                                                          With its authenticity, Slovenia speaks for                                        cities, and culture,                                                               labelled by the Slovenia Unique Experiences designation of
                                                          a new kind of luxury. It does not offer mass tourism,                                                                                                                quality. These experiences are distinctively local and authentic,
                                                          but safe, responsible, and individual experiences.                                                                                                                   always experiential and boutique. They are of top quality and
                                                                                                                                                      business                                                                 compliant with the principles of sustainable tourism. They are
                                                                                                                                                      meetings.                                                                ranked and recommended by the Slovenian Tourist Board.
                          Togetherluxury
                                    with experienced incoming agencies and local tour guides,
                        every getaway in this green country or a trip to any of the regions can
                              become a memorable individual experience. Trust the experts!

                                                                                                               memorable experience
                                                                                                                                                                                                                                                         More on pages 26-33      www.slovenia.info/unique
                          CHOOSE EXPERIENCES UNIQUE TO SLOVENIA                                                         Float over to a
                                                                                                                        sea garden where                                             Enjoy a private
                         Fall asleep in the           Touch the herbs            Explore a karst                                                       Drive a vintage                                              Go cycling around              Taste wine where                  Experience adrenaline-
                                                                                                                        the best branzino                                            visit to a castle
                         hayloft of a House           in a monastery             cave like the first                                                   car through an                                               Ljubljana with famous          the oldest grapevine              packed abseiling with
                                                                                                                        are grown
                         of Tradition                 garden                     explorers                                                             olive grove                                                  moustached men                 in the world grows                alpine climbers
                                                                                                                                                                                           luxury

                                                                                           luxury                       luxury
                                                                                                                                                                                                                                  luxury
                             luxury                                                                                                                                                                                                                             luxury
                                                        luxury                                                                                                luxury                                                                                                                          luxury

                                                                                                                                                                                                                                                                                                                   TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                                      luxury
                                                                        luxury                             luxury                                                                                         luxury                                       luxury                     luxury

                          Awaken your senses in the              See bears near a             Go rowing down an                              luxury
                                                                                                                                      Relax in a garden under
                                                                                                                                                                            luxury

                                                                                                                                                                         Choose a different,             Meet a soldier from                  Dine at 160 metres          Experience five waters and
                          rituals of the Staroverci              primeval forest              underground river located 700           your tree house                    natural-science                 the Isonzo Front                     below ground                other flavours in the valley of
                          (Old Believers)                                                     metres below Earth’s surface                                               themed holiday                                                                                   the emerald river

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SLOVENIA. MY WAY. NEW WAY - #ifeelsLOVEnia #myway TRAVEL AGENT'S MANUAL - I feel Slovenia
Bled

                                          4                                                                                                                                              ALPINE SLOVENIA

                                                                                                                                                                                         Among the tallest mountains and the wildest waters

                                     CONNECTING                                                                                                                                          In addition to the special natural and cultural features of the Alps,
                                                                                                                                                                                         protected by one of the oldest national parks in Europe, Alpine Slovenia
                                                                                                                                                                                         offers incredible opportunities for various outdoor activities.

                                    THE DIVERSITY
                                                                                                                                                                                         Here, you can always be in touch with nature!
                                                                                                                                                                                                    memorable experience

                                      OF EUROPE                                                                                                                                          KARST &
                                                                                                                                                                          MEDITERRANEAN SLOVENIA

                                                                                                                                                             From Karst caves to the stories of salt makers
                            Slovenia is the land of four worlds and four seasons. Every time you visit,
                                                                                         memorable experience
                                                                                                                                                      From the Karst, a region that lent its name to all karst phenomena
                             you can find something special that is perfect for you. In your own way.                                     around the world, to the Adriatic Sea – here, you’ll find all the wonders of Karst
                                                                                                                                               & Mediterranean Slovenia. In this area, you can visit famous karst caves,
                                                                                                                                            experience stories about salt in many different ways, and discover that it was
                                                                                                                                                the salt trade that gave rise to some of the most beautiful coastal towns.
                                                                                                                                                                                                                                                         Škocijan Caves

                                                             365 DAYS                                   4 WORLDS                              Terme Olimia

                              ACCESS                       OF DIFFERENT                                OF EUROPE                                                                         THERMAL
                           TO DIVERSITY                    EXPERIENCES                                IN ONE PLACE                                                                       PANNONIAN SLOVENIA

                         Slovenia is one of the few     Where ski centres invite you              Slovenia is the only country                                                           Among gentle wine-growing
                                                                                                                                                                                                        memorable experience hills and therapeutic hot springs

                         places where you can visit     in winter, green countryside               in Europe where the Alps,                                                             Right on the edge of the plain that leaves its mark on Central Europe, you’ll
                         such diverse destinations      with countless opportunities                 the Mediterranean, the                                                              fund numerous Slovenian spas and health resorts. They are nestled among
                             separated by easily          for outdoor activities will               Karst and the Pannonian                                                              gentle hills where grapevines have been grown for millennia. Thermal
                           manageable distances.            attract you in summer.                    Plain meet. Its diverse                                                            Pannonian Slovenia is home to authentic and heartfelt cuisine.
                           In just a few hours, you        While you can enjoy the               regions are a unique treasure
                          can replace snow-capped        sun and the sea in summer,               trove of the special natural
                         peaks with the seaside, an          the opportunities for                   and cultural features of
                          underground karst world       discovering the picturesque                   the Old Continent. As
                         with therapeutic thermal          inland areas of the coast                   a place where diverse
                         waters among gentle wine-           and their hiking and                   landscapes meet, it offers                                                                LJUBLJANA &
                        growing hills, and the urban     cycling trails will take your            opportunities for recreation                                                           CENTRAL SLOVENIA
                           hustle and bustle of the        breath away in the other                  in nature and a getaway
                        capital with nature reserves      seasons. Towns and cities                full of unique experiences.
                        and their primordial forests.     which you will remember                                                                                From the capital city to primordial forests
                                                            for the vitality of their                                                     From Ljubljana, the capital of Slovenia, to incredible forests and forest reserves
                                                         streets will excite you with                                                                 – here, you’ll see places that belong to the world UNESCO heritage.

                                                                                                                                                                                                                                                                          TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                                                          their galleries, museums,                                                         In Ljubljana & Central Slovenia you’ll find a unique vibe of urban culture and
                                                              and special holiday                                                                events as well as the serenity of the green countryside at the same time.
                                                            experiences in winter.                                                                                                                                                                           Ljubljana
                                                                                                      Moon
                                                                                                memorable     Bay, Nature Park Strunjan
                                                                                                          experience

                                                                                                                                            More on pages 82-99      www.slovenia.info
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5
                        CONNECTING
                        NATURE AND
                        CULTURE
                        In Slovenia, you do not need to choose between spending
                        wvthe time in cities or towns or in the green countryside,
                        between urban culture or authentic ethnographic features.
                        In Slovenia, you can experience everything at the same time!

                        Regardless of whether you opt for accommo-      You will certainly notice the diversity of our culture,
                        dation in one of the cities or in more remote   which is inseparably connected with nature, as you
                        parts of this green country, you will always    take a tour of the various Slovenian regions. Discover
                        be near a protected nature reserve. These       Slovenia’s historical towns and cities and their green
                        even reach the heart of Slovenia’s capital      surroundings. There, you’ll be able to visit Slovenia’s
                        city! From there, it is just about an hour’s    natural spas, which contribute to your wellbeing with
                        drive to discover the globally important        natural therapeutic factors, hospitable tourist farms,
                        natural and cultural heritage of humanity       the country’s wine roads and, of course, sports centres
                        protected by UNESCO.                            for active getaways in touch with nature.

                        You can explore Slovenia’s natural world as a   In addition to the urban hustle and bustle, museums,
                        curious explorer of globally renowned tourist   galleries, and cultural landmarks, you can also visit
                        attractions or as an outdoor recreation         many small countryside villages, where you’ll find
                        enthusiast.                                     plenty more authentic elements of Slovenian culture.

                                                                                                                                           TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                          More on pages 44-57.                            More on pages 58-67.
                          www.slovenia.info/nature                        www.slovenia.info/culture

                                                                                                                                  Lipica

  20                                                                                                                                       21
Ana Roš’s plate, Hiša Franko - Two star Michelin Restaurant

                        6                                                                                                                                                    THE LAND OF CHEFS WITH

                        IT WILL
                                                                                                                                                                             MICHELIN STARS AND
                                                                                                                                                                             OTHER KINDS OF ACCLAIM

                        IMPRESS YOU
                                                                                                                                                                             In 2020, Michelin, the most
                                                                                                                                                                             prestigious culinary guide in the
                                                                                                                                                                             world, gave two stars to the kitchen
                                                                                                                                                                             of the Hiša Franko restaurant in

                        WITH THE CUISINE
                                                                                                                                                                             Kobarid, while an impressive five
                                                                                                                                                                             Slovenian restaurants received
                                                                                                                                                                             one star. Michelin also gave no
                                                                                                                                                                             fewer than 46 restaurants the BiB
                                                                                                                                                                             Gourmand recognition for the
                                                                                                                                                                             excellent relationship between quality
                        In 2021, Slovenian tourism will highlight gastronomy.                                                                                                and price, or the Plate Michelin
                        As the European Region of Gastronomy 2021, Slovenia                                                                                                  recognition for a carefully prepared
                                                                                                                                                                             and tasty meal with fresh ingredients.
                        is developing sustainable gastronomy and five-star                                                                                                   6 restaurants also received Michelin
                        culinary adventures.                                                                                                                                 Sustainability Award for Sustainable
                                                                                                                                                                             practices in everyday work.
                                                                                                                                                                               guide.michelin.com

                                                                                                                                                                             EXCELLENCE INDICATED BY
                                                                                                                                                                             GAULT & MILLAU TOQUES

                                                                                                                                                                             One of the most influential
                                                                                                   If you’d like to taste a different                                        international guides in the world of
                                                                                                   speciality from the treasure trove of                                     gastronomy included in its Slovenian
                                                                                                                                                                             2021 edition 153 restaurants, more
                                                                                                   Slovenia’s gastronomy every day, 365 days                                 than 80 popular gathering places, 67
                                                                                                   would not be enough! No fewer than 24                                     wine cellars with 198 assessed wine
                        In Slovenia, you can taste excellent cuisine in fine restaurants that                                                                                samples, 13 breweries and more than
                        cater to the most demanding guests, as well as in traditional ‘gostilna’
                                                                                                   different gastronomic regions of Slovenia                                 30 typical Slovenian food products.
                        restaurants that are typical of our green country, or at tourist farms.    offer more than 400 local traditional                                     On the basis of reviews by anonymous
                        Epicureans from all around the world are excited about our chefs, who      dishes and drinks. Culinary diversity is                                  Gault & Millau pundits, restaurants
                        introduce innovations to Slovenia’s reputable gastronomic heritage.                                                                                  are given a prestigious designation
                                                                                                   an increasingly important reason to visit                                 of quality that is indicated by the
                        The fact that Slovenian restaurants have been included in renowned         sustainable and green Slovenia.                                           number of toques. Check which
                        international culinary guides is a result of the principles on which                                                                                 restaurants have earned four toques

                                                                                                                                                                                                                      TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                        Slovenian chefs have been operating for a long time. The work                                                                                        thus far!
                        of the best Slovenian chefs is also excellent because they find
                                                                                                                                                                               si.gaultmillau.com
                        inspiration in their local environments time and again.                                                               More on pages 36-43
                                                                                                                                              www.tasteslovenia.si

  22                                                                                                                                                                                                                  23
7 RECOMMENDED                                                                                                                 Michelin-starred food and old-world wine make this an exciting up-and-comer. But it’s
                                                                                                                                                        the sustainable food practices and carefully considered old-world techniques that mean

                            BY EXPERTS
                                                                                                                                                        Slovenia is making itself known as a big-hitting foodie hotspot. And the hubbub is well-
                                                                                                                                                        deserved – 2020 saw the launch of its first Michelin Guide, in which six restaurants –
                                                                                                                                                        including Hiša Franko, helmed by Ana Roš of Chef’s Table fame – were awarded a total
                                                                                                                                                        of seven stars.

                                                                                                                                                        The Best Holiday Destinations for 2021
                                                                                                                                                        By Lizzie Pook, September 2020

                        This compact Central European country, with its chocolate-box mountain scenery and medieval fairy-tale        The biggest star of Slovenian cuisine is undoubtedly Ana
                        villages, punches above its weight in the conservation stakes. Its walkable, welcoming capital, Ljubljana,    Roš. Recognized in 2017 as the best female cook in the
                        has long been a hit for eco-minded city breaks. And more than a 10th of its rolling countryside is formally   world, it is famous for both creativity and extravagance.
                        protected, spanning Alpine peaks, ancient forests, Karst plateau, the Pannonian plains’ vineyards and         Last year, her restaurant Hiša Franko, hidden in the
                        thermal waters and the 29-mile stretch of Adriatic coast. Consult the tourist board’s Green Scheme of         Slovenian mountains, was ranked 37th on the list of the              Lake Bled’s beauty has attracted
                        Slovenian Tourism to navigate your way to the greenest hosts and camping sites.                               best in the world. To be in Slovenia and not visit Ana is the        travelers for over a thousand years.
                                                                                                                                      gravest sin. Only here can you understand the nature of
                        The most sustainable destinations to visit in 2021                                                            local cuisine and enjoy its bold interpretation.                     The Top 10 of Lonely Planet’s
                        By Juliet Kinsman, January 2021                                                                                                                                                    Ultimate Travel List,
                                                                                                                                      Slovenia: Tasty green asylum                                         October 2020
                                                                                                                                      By Basia Starecka, June 2020

                              Apiculture has always been an indispensable                                                                                                                             Thanks to much urban greenery, a pedestrianised
                              part of Slovenian culture and identity.                                                                                                                                 centre that blends medieval and baroque
                              Recently though, it has been experiencing            Until this year, the Soca valley in Slovenia’s              It’s a top destination for 2021, thanks to leading     architecture, plenty of cycling lanes and many
                              a twist in its mission. All over the country         Julian Alps was best known as one of the                    by example in areas like sustainable tourism:          initiatives to improve quality of life, Ljubljana is
                              therapeutic beehives are being installed that        locations for the Chronicles of Narnia films.               National Geographic recently named it the              one of Europe’s most interesting small capitals.
                              help to relieve stress and anxiety.                  But the dramatic, otherworldly beauty of this               world’s most sustainable country and its capital,
                                                                                   remote corner of one of Europe’s smallest                   Ljubljana, is known as Europe’s Green Capital.         Bright lights, small city
                              The therapeutic sound of Slovenian bees              countries looks set to become one of the                                                                           By Nolan Giles, November 2020
                              By Martina Zoldos, July 2020                         world’s hottest gastronomic destinations.                   The 20 Best Places To Travel In 2021:
                                                                                                                                               Where To Go Next
                                                                                   Ana Ros od Hisa Franko, Slovenia’s only two-                By Laura Begley Bloom, October 2020
                                                                                   star Michelin chef: »I hate comfort zones«
                                                                                   By Lisa Hilton, September 2020

                                  Slovenia has received its first ever Michelin recognition. The country has been
                                  included in the 180-year-old culinary guide for the very first time – with Hiša Franko                                   It is as wild and pristine as hardly any other river in Europe: Soča
                                  awarded an exceptional two stars, plus a ‘special sustainability award’. An additional                                   in Slovenia. The glittering river, which is celebrated as an “emerald
                                  five restaurants have been awarded one Michelin star each, and there are numerous                                        jewel of the Alps” by outdoor enthusiasts. A wild stream, a rarity
                                  listings for Slovenian venues awarded in the Bib Gourmand and The Plate categories.                                      in Europe. It flows its way through Julian Alps like a painted blue-

                                                                                                                                                                                                                                                             TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                                                                                                                                                           green ribbon...
                                  A chef’s guide to Slovenia, the culinary destination for 2021
                                  By Sarah Barrel, June 2020                                                                                               Öko-Strom – Soča
                                                                                                                                                           By Lars Abromeit & Jörn Auf dem Kampe, October 2020                                     Kanin

  24                                                                                                                                                                                                                                                         25
In the Footsteps of Luka Čeč, Postojna Cave

                           SLOVENIA
                           UNIQUE
                           EXPERIENCES
                           It is not enough just to see it. You have to experience it!
                           Don’t be just a visitor, become an explorer of the most unique
                           stories of Slovenia. Pick a boutique 5-star experience you
                           cannot have anywhere else! The strict rules on awarding
                           the Slovenia Unique Experiences label guarantee that
                           you will experience your chosen story in an unforgettable

                                                                                                                       TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                           way. Tailored for individuals and small groups.
                                                                                            www.slovenia.info/unique

  26                                                                                                                   27
A heart-shaped road in the vineyards of Špičnik      The Moustache Tour, Ljubljana

                        BEING A DIFFERENT KIND                                                                                                             TRAVELLING
                        OF GOURMAND                                                                                                                        TO DIFFERENT ERAS

                        You can enjoy exceptional culinary specialities at many gastronomic                                                                In Slovenia, explorers of culture can journey from the prehistoric times of pile-dwellers
                        hot spots in Slovenia. But they will be the most memorable if you                                                                  through the Iron Age, antiquity and the Middle Ages, all the way to modern times. But
                        discover their origin and taste them at an original venue.                                                                         what makes the experience real is meeting the heroes of different eras in person!

                        TRACING WINE STORIES TO THE                                  VINTAGE GOURMET TOUR                                                  THE STORY OF A SOLDIER                                         THE MOUSTACHE TOUR
                        WORLD’S OLDEST GRAPEVINE                                                                                                           FROM THE ISONZO FRONT
                                                                                     Take a drive with legendary vintage cars around the                                                                                  Cycle to the important points related to the moustached
                        Let an experienced sommelier take you through the            most beautiful viewpoints of Istria, which is known                   On the site of some of the greatest mountain battles of        giants of Slovenian culture in the company of a
                        vineyards along the famous heart-shaped road. After          for its world-class olive oils. Learn about their flavours,           World War I, you will meet a soldier who knows every           moustached expert. On one of the best cycling tours
                        meeting the local winemakers, he will take you to one of     special features and use. In the largest family-owned oil             corner of the maze of caverns and trenches. His story          in Europe, you will see Jože Plečnik’s architectural
                        the oldest classic wine cellars whose catacombs extend       mill in Slovenia, mix your own favourite oil blend and                will bring to life the time of the Isonzo Front, presented     masterpieces in Ljubljana, the gallery with the paintings
                        under the city streets. Just a stone’s throw away, the       sample Istrian dishes.                                                in outdoor museums and the Kobarid Museum. This                of Rihard Jakopič and the hill where writer Ivan Cankar
                        oldest grapevine in the world has been growing for             Slovenian Istria                                                    a powerful story of history and cheese, which are vital        lived as a star. Prepare yourself for a lesson in the art of
                        nearly 500 years! Enjoy the first-class flavours of the                                                                            elements of life in the valley of the emerald Soča River.      moustache styling!
                        wine country in the Old Vine House.                                                                                                  Kobarid, Soča Valley                                            Ljubljana
                          Maribor

                                                        VELENJE UNDERGROUND
                                                                                                                                                                          LJUBLJANA CASTLE JUST FOR YOU
                           After saying the usual miners’ farewell of Srečno! (Good luck!),
                        take the oldest lift in Slovenia and descend to an impressive depth                                                                  Treat yourself to a very private experience of the castle with
                            of 160 metres below ground! There, in the deepest dining hall,                                                               live theatrical presentations of the six key periods of Slovenia’s
                              a four-course culinary experience awaits, prepared by award-                                                              capital performed just for you. Your personal guide will take you
                             winning chefs. After a ride on the underground train, make a                                                                  past the queue to the funicular railway, up to the castle, to the
                             toast to new experiences with a glass of sparkling wine in the                                                                  top of the viewing tower and finally to the castle restaurant,

                                                                                                                                                                                                                                                                                         TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                                                                     Black Changing Room!                                                                            where top chefs will prepare a delicious meal for you.
                                                                                    Velenje                                                                                                                       Ljubljana

                                                                                                                                Velenje underground                                                                                                                   Ljubljana Castle

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Mount Peca underground adventures      Dobrovo Castle, Goriška Brda

                        RAISING YOUR                                                                                                                 EXPERIENCING
                        HEARTBEAT                                                                                                                    ANCIENT WISDOM

                        You can find many adrenaline-filled challenges in any of Slovenia’s diverse regions. But                                     Slovenia will amaze you with the old skills taught to people by monks through the
                        the most memorable adventures are calling to you from the mysterious underground                                             centuries. Even further back in time stretch the roots of our connection to nature and
                        world and a spot where you can enjoy astonishing views in all directions.                                                    our surroundings, of what used to be such a simple self-presence and self-awareness.

                        FOLLOWING IN THE FOOTSTEPS                                   KAYAKING ADVENTURE
                        OF THE FIRST CAVE EXPLORERS                                  UNDER MOUNT PECA
                                                                                                                                                                                                          MAGICAL HERBS OF THE SAVINJA VALLEY
                        Equip yourself with ropes and a headlamp and                 Paddle along an underground river to little lakes that
                        descend into the hidden tunnels of the famous                are located as deep as 700 metres below ground!                                                                      Awaken your senses with herbs from the garden of the former
                        Postojna Cave away from all the visitors. Explore            With a former miner as your guide, explore the                                                                       Benedictine monastery near the largest Slovenian cathedral.
                        this karst cave as the first cave lamplighter did at the     excavation sites, tunnels and spacious halls of the                                                                  Sensory exercises in the garden with 160 herb varieties will help
                        beginning of the 19th century. Cross the underground         abandoned lead and zinc mine, which is part of the                                                                   you find the right herb for you. Experienced herbalists will guide
                        lake and river, guess the age of dripstone formations        Karavanke UNESCO Global Geopark. At the end,                                                                         you in the preparation of culinary delicacies and herbal incense.
                        and visit the home of the fascinating amphibian              restore your strength with a traditional miner’s meal.                                                               Enjoy a tea party by the fire!
                        known as an olm. Make your way out of the cave on              Mount Peca, Mežica                                                                                                   Gornji Grad
                        the famous cave train.
                          Postojna                                                                                                                   Magical world of herbs

                                        VERTICAL ADRENALINE ADVENTURE                                                                                                                THE MINDFULNESS INTINITI
                                                                                                                                                                        WINE BLISS EXPERIENCE IN GORIŠKA BRDA
                         Experience the beauty of mountains like alpine climbers. Bivouac
                                between the earth and the sky! After a ride in a Jeep from                                                        In Goriška Brda, Slovenia’s renowned wine-growing region, achieve mindfulness
                               World War II, abseil onto a suspended alpine platform with                                                         in the way of the almost forgotten Staroverci – Old Believers. Between the castle
                          outstanding views. Watch a sunrise or sunset from the middle of                                                         and the cellar, the terraces and olive trees, use all five senses to connect with the
                         an overhanging rock face! Discover the valley of the Nadiža River                                                         earth, produce, flavours, sounds and stories. Try the wine from the barrels that

                                                                                                                                                                                                                                                                                TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                                                and treat yourself to the tasty local dishes.                                                                                the Staroverci smoked with herbs. Celebrate and dance.
                                                                                  Soča Valley                                                                                                                             Goriška Brda

                                                                                                                                Alpine platform                                                                                                                  Goriška Brda

  30                                                                                                                                                                                                                                                                            31
Garden Village, Bled   Brown bear, Kočevje region

                        EXPERIENCING
                        SELF-SUFFICIENCY                                                                                                              EXPLORING
                                                                                                                                                      NATURE

                        Throughout Slovenia you can easily perceive the beauty of
                        growing vegetables in a self-sufficient home garden. Slovenian                                                                You can really experience the landscape and biological diversity of
                        farms always have ingredients for excellent meals at hand.                                                                    Slovenia when you delve into its secret spots with real experts.

                        ACTIVE GETAWAY                                                   AN UNFORGETTABLE DAY                                         MEET A BEAR IN                                                A NATURAL-SCIENCE-THEMED
                        AMONG THE TREETOPS                                               AT THE FONDA FISH FARM                                       ITS NATURAL HABITAT                                           GETAWAY IN SLOVENIA

                        The eco village of Garden Village Bled combines                  Sail to this unique sustainable fish farm in the             The Kočevje forests are home to the largest brown             Explore the most biologically diverse regions of
                        the prestige of cosmopolitan Bled and the beauty of              protected Sečovlje Salt Pans Landscape Park and              bear population and the highest number of primeval            southern Slovenia with a bird and amphibian expert.
                        self-sufficiency. You will have your own house in the            feed the fish. When you return to land, taste the            forest remnants in Europe. Here you will learn                Meet butterflies, wild orchids and other animals and
                        treetops and enjoy fresh fruit and vegetables from               seabass seasoned with fleur de sel and see for               the skills of picking wild edible plants and how to           plants of the unique parts of the Dinaric Karst. Make
                        the resort’s own gardens. There is a stream running              yourself that the Fonda family have succeeded in             behave in bear territory. Observe the largest European        stops at farm stays and spend an evening in a hunting
                        through the restaurant, grass grows on the tables.               achieving their goal: to produce the best farmed             carnivore in its home! In the company of a hunter and         lookout in bear territory.
                        Here you can learn how to live in tune with yourself             fish in the world!                                           from the safety of special observatories.                       Karst
                        and nature.                                                        Sečovlje                                                     Kočevje
                          Bled

                                                                                                                                                                                       THE SOČA VALLEY – FROM
                                              DREAMY NIGHTS IN A HAYLOFT                                                                                                              WATER TO BREAD AND MILK
                                                AT THE FIRBAS HOMESTEAD
                                                                                                                                                          Visit five hidden sources of crystal-clear water in one of the oldest
                               At this homestead, which is a one of the Slovenian Houses of                                                              national parks in Europe. Learn about herbs and knead them into a
                          Tradition, they will pamper you with traditional dishes, and in the                                                              dough for sourdough bread at a bread-making workshop. Go on an
                            evening you can take a relaxing bath in an outdoor wooden tub.                                                                                   adrenaline-packed ride down the river and climb
                            The scent of hay will lull you to sleep in a luxurious natural bed.                                                         a cheese-making mountain. Taste what is cooking in a cauldron over

                                                                                                                                                                                                                                                                              TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                          In the morning, the hosts will surprise you with a spectacular live                                                             an open fire at a mountain cheese dairy. Discover the beauty of the
                                                 breakfast preparation with freshly laid eggs.                                                                     Alps and excellent dishes prepared by a Michelin-star chef.
                                                                                     Cogetinci                                                                                                                     Soča Valley
                                                                                                                                 Firbas Homestead                                                                                                               Soča Valley

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WORTH A TRY
                        Just like the Slovenia Unique Experiences, other
                        original tourism products are also worth a try. The
                        Slovenian Tourist Board promotes their development
                        by granting awards for creative achievements and
                        innovative ideas. Meet the winners of 2020!

                        REGIONAL PROMOTION CENTRE EXPANO,
                        POMURJE HOMESTEAD

                        Visit the architecturally stunning wooden pavilion by Lake Sobota. The
                        inventive experiential exhibition allows you to feel Pomurje. Holograms,
                        virtual balloon flights, 3D journeys and other special features point
                        you to various places in the region.

                        TRAVELLING BY ELECTRIC MOTORCYCLES

                        Among the new products in 2020 is one of the first green motorcycle tours in
                        the world. An innovative and integrated sustainable 10-day adventure will
                        guide you to green providers, destinations and experiences without leaving
                        an unnecessary carbon footprint.

                        ROBIDIŠČE TRAIL CENTRE

                        A village with only six inhabitants at the farthest western edge of Slovenia
                        has become an attractive destination for cycling enthusiasts and seekers of
                        village authenticity with its mountain biking centre and accommodation.

                        FISH & FLY TRIO

                        Fans of fly-fishing in the heart of Europe can now triple their outstanding
                        Slovenia experiences. Three days of fly-fishing, three indigenous fish

                                                                                                                     TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                        species in three Slovenian rivers, three culinary experiences combined
                        with airplane flights.

                          www.slovenia.info/sejalec-snovalec
                                                                                                       Soča Valley

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Slovenia has been awarded the prestigious
                                                              title of European Region of Gastronomy 2021

                        TASTE
                        SLOVENIA
                        24 gastronomic regions

                        over 400 typical local and
                        regional dishes and drinks

                        3 wine regions

                        52 wine grape varieties

                        5 centuries of the oldest grapevine

                                                                                                                                  TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                        in the world from Maribor

                                                                         Hiša Denk- 1 star Michelin Restaurant, Zgornja Kungota

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SLOVENIA MICHELIN GUIDE 2020 RECOMMENDATIONS
                                                  Chef Ana Roš                  TOP
                                               Hiša Franko, Kobarid
                                                                                SLOVENIAN                                              6 Michelin-starred     9 Michelin     37 Michelin Plate

                                                                                CHEFS                                                     restaurants       Bib Gourmand
                                                                                                                                                             restaurants
                                                                                                                                                                               restaurants

                                                                                                                                     Chef Igor Jagodic
                                                                                                                                     Strelec, Ljubljana

                                                                                 Chef Gregor Vračko
                        Chef Uroš Fakuč
                                                                              Hiša Denk, Zgornja Kungota   Chef Jorg Zupan
                        Dam, Nova Gorica
                                                                                                           Atelje, Ljubljana
                                                                                                                                                                       Chef Uroš Štefelin
                                                                                                                                                                      Vila Podvin, Radovljica

                                                  Chef Tomaž Kavčič
                                               Gostilna pri Lojzetu, Vipava
                                                                                                                               Chef Jure Tomi
                                                                                                                               Debeluh, Brežice
                                                                                                                                                               Gostilna pri Lojzetu
                                                                                                                                                                Vipava

                                                                                                                                                               Restavracija COB
                                                                                                                                                                Portorož

                                                                                                                                                               Organic tourist farm Pri Baronu
                                           Chef David Vračko                                                                                                    Planica nad Framom, Pohorje
                                             Mak, Maribor
                                                                                                                                                               Eco tourist farm Urška

                                                                                                                                                                                                 TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                                                                                                                                                                 Križevec, Pohorje

                                                                                                                                                               Tourist Farm Šenkova domačija
                                                                                                                                                                 Jezersko

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CHEFS OF THE
                                                     EUROPEAN REGION
                                                     OF GASTRONOMY,
                                                     CREATE IN HARMONY
                                                     WITH NATURE

                                                     Slovenia,European Region of
                                                     Gastronomy 2021, pampers with its
                                                     cuisine the most demanding seekers
                                                     of authentic flavours. The country,
                                                     which became the world’s first green
                                                     destination, surprises with dishes
                                                     inspired by local ingredients. The best
                                                     food prepared in Slovenian kitchens
                                                     comes from gardens and fields cultivated
                                                     organically. Top chefs and other
                                                     gastronomic experts also use the fruits
                                                     of the forest and other native species
                                                     that grow in the diverse Slovenian
                                                     landscapes. The flavours of their dishes
                                                     are enhanced with salt from traditional
                                                     Adriatic salt-pans, honey collected by
                                                     an indigenous species of bee, pumpkin
                                                     seed and olive oils typical of individual
                                                     regions, wine, which has been drunk
                                                     here since antiquity, and water, which
                                                     earned a special place in Slovenia’s
                                                     Constitution. Supreme quality is
                                                     ensured by respecting the principles of
                                                     sustainability and green supply chains.
                                                     You can indulge in boutique 5-star
                                                     gastronomic experiences when visiting
                                                     Slovenian restaurants, which are ranked
                                                     among the best that European cuisine
                                                     has to offer.

                                                       Discover the special and characteristic
                                                       features of Slovenian culinary regions, the
                                                       unique stories of Slovenian gastronomy,
                                                       select restaurants, the best chefs and

                                                                                                     TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                                                       original gastronomic experiences at
                                                         www.tasteslovenia.info.

                        Pumpkins, Slovenske gorice

  40                                                                                                 41
LOCAL FOOD IN »GOSTILNA«                                                                                                 WINES
                        AND AT TOURIST FARMS                                                                                                     OF SLOVENIA
                        The views from the terraces of top-quality restaurants and excellent typical inns (gostilna) – the                       White or red, lushly aromatic, strong, full-bodied or light, dry or
                        most recognised catering establishments in Slovenia, which frequently preserve family traditions                         sweet – no matter what kind of wine you prefer, you will discover
                        from generation to generation and usually offer regional dishes and typical beverages, the same is                       your favourite variety in the three wine-growing regions of Slovenia.
                        also true for tourist farms – turn the tasting of local and regional cuisine into a first-class experience.
                        The most famous dishes which you can try all year round include:
                                                                                                                                                    PRIMORSKA                                                                          PODRAVJE
                                                                                                                                                    The winegrowing region of                                            The winegrowing region of
                                                                                                                                                    authentic native varieties.                                                 noble white wines.
                                                                                                                                                    The vineyards basking in the                         The winegrowing region of noble white wines.
                         POTICA                                                                                                                     Mediterranean sun produce excellent                  The winegrowing hills of eastern Slovenia are
                                                                                                                                                    red wines, such as Refošk, Teran,                  renowned for their superior quality white wines
                         a symbol of Slovenian cuisine and a traditional                                                                            Merlot, Shiraz and Cabernet. Gaining               as well as for some red wines. What particularly
                         speciality. With its famous walnut filling and            PREKMURSKA GIBANICA                                              in prominence are the characteristic                    stands out is their qualitytested wines: late
                         many other fillings, it reigns among different                                                                             old white varieties, such as the local              harvests, selections, Beerenauslese (BA) wines,
                         cakes, braid cakes and similar dishes;                        a protected sweet festive cake with
                                                                                                                                                    Rebula, Zelen, Pinela and many others.                 ice wines and Trockenbeerenau - slese (TBA)
                                                                                           layers of apple, cottage cheese,
                                                                                                                                                    Visit the House of Refošk in Koper, the               wines. The Wine Roads lead to wonders such
                                                                                           walnut and poppy seed fillings;
                                                                                                                                                    winegrowers in Slovenian Istria and                   as the world ’s oldest grapevine (the Old Vine
                                                                                                                                                    Goriška Brda, Karst and the Vipavska                  House in Maribor), one of the biggest tunnel-
                                                                                                                                                    areas, the Dobrovo castle cellar and other             shaped cellars in this part of Europe (Vinag,
                                   KRANJSKA SAUSAGE                                                                                                 remarkable features of the Wine Roads.               Maribor), the cellar with the oldest Slovenian
                                   which is the most well-known Slovenian product with                                                                                                                 archive wine from 1917 (Ptuj) and many others.
                                   protected geographical indication. It has been popular
                                   since 1896. Kranjska sausage goes well with sour cabbage
                                   and pickled turnip, which are also typical of Slovenia;
                                                                                                                                                                               POSAVJE
                                                                                                                                                                               The winegrowing region of Cviček
                                                                                    PIRAN SEA BASS                                                                             and other white and red wines.
                                                                    a supreme farmed fish, calamari, stuffed                                                                   The land on the right bank of the river Sava boasts
                                                                        or grilled squid, which together with                                                                  Cviček – a registered wine with character, low
                                                                      mussels prepared in various local ways                                                                   in alcohol content and with a distinctive acidic
                                                                    prove that Slovenia is also a sea country.                                                                 taste. There are many who say it has beneficial
                                                                                                                                                                               effects on your health! In addition, the land offers
                                                                                                                                                                               other pleasantly light, rose and white wines.
                                                                                                                                                                               Visit the notable “repnice”, pits dug into quartz
                                 Dishes typical of each region are further supplemented by excellent beverages: clean                                                          sand (Bizeljsko) and other first-class wineries,
                                drinking water can be found everywhere, famous mineral water, organically produced                                                             including those housed in the Rajhenburg
                                fruit juices, various types of beer styles, spirits typical of each individual region and of                                                   Castle under Brestanica and other marvels!
                                           course superb Slovenian wines from three wine-producing regions.

                                                                                                                                                                                                                                                                   TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                                                                                                                     ‘Typical Slovenian dishes                                                                                                     Premium wines

  42                                                                                                                                                                                                                                                               43
SLOVENIA
                           OUTDOOR
                           The Alps and the Mediterranean or the Karst and the Pannonian Plain
                           with all their diverse landscapes will spur your desire for outdoor exercise
                           365 days a year! Wherever in Slovenia you are, you can find a green
                           playground for all sorts of outdoor activities almost on our doorstep.
                                                                                                          More than 10,000 kilometres
                                                                                                                   of marked hiking trails

                                                                                                              More than 10 long-distance
                                                                                                                            cycling trails

                                                                                                                  21 bathing sites on the
                                                                                                                             Adriatic coast

                                                                                                               More than 40 paragliding
                                                                                                                            launch sites

                                                                                                           More than 5,000 kilometres
                                                                                                                        of themed trails

                                                                                                                             More than 10
                                                                                                                           large ski resorts

                                                                                                                 More than 1,300 lakes
                                                                                                                       & 300 waterfalls

                                                                                                                           More than 20
                                                                                                                          adventure parks

                                                                                                                     SLOVENIA OUTDOOR

                                                                                                                                               TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                                                                                                                   www.slovenia-outdoor.com

                        Bohinj Lake

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Košuta, Karavanke

                        Discoveries in

                        PRISTINE                                                                                                                                                                                         2
                                                                                                                                                                                                                                 Triglav National Park
                                                                                                                                                                                                                                  1
                                                                                                                                                                                                                                           www.tnp.si
                                                                                                                                                                                                                              Logar Valley Nature Park

                        NATURE
                                                                                                                                                                                                                               www.logarska-dolina.si
                                                                                                                                                                                                                         3    Kozjansko Regional Park
                                                                                                                                                                                                                                www.kozjanski-park.si
                                                                                                                                                                                                                 4   Škocjan Caves Regional Park
                                                                                                                                                                                                                     www.park-skocjanske-jame.si
                        Take your time to respectfully explore the natural treasures
                        of Slovenia. See for yourself that this green country is one
                        of the most biologically diverse parts of the world.                                                                                                                                             5   Notranjska Regional Park
                                                                                                                                                                                                                               www.notranjski-park.si
                        Visit a protected area in nature. Experience authentic                                                                                                               6   The Seasonal Lakes of Pivka Nature Park
                        connection with the plant and animal world. When visiting                                                                                                                                www.notranjski-park.si
                        parks, respect the rules of the particular protected area.                                                                                                                                   7   Sečovlje Salina Nature Park
                                                                                                                                                                                                                                         www.kpss.si
                                                                                                                                                                                                                                  8    Strunjan Nature Park
                                                                                                                                                                                                                                       www.parkstrunjan.si
                                                                                                                                                                                                       9    Škocjanski zatok Nature Reserve
                        BE ACTIVE IN                                                                                                                                                                              www.skocjanski-zatok.org
                        EXCEPTIONAL NATURE                                                                                                                                                                                   10   Debeli Rtič Nature Park
                                                                                                                                                                                                                                    www.visitankaran.si
                                                                                                                                                                                                                11    Ljubljana Marsh Nature Park
                        PRISTINE NATURE                            A COUNTRY OF FORESTS                                                                                                                                    www.ljubljanskobarje.si
                        41.4% of Slovenia is designated as         58.2% of Slovenian territory is                                                                                     12   Tivoli, Rožnik and Šišenski Hrib Nature Park
                        protected areas and Natura 2000 sites.     covered by forests.                                                                                                                                   www.kp-trsh.si
                                                                                                                                                                                                                 13      Radensko Polje Nature Park
                                                                                                                                                                                                                              www.radenskopolje.si
                        NATURE PARKS AND RESERVES                  CRADLE OF KARSTOLOGY                                                                                                                                               14    Lahinja Nature Park
                        15.4% of Slovenia is designated as         There are more than 13,000 karst caves in                                                                                                                                 www.belakrajina.si
                                                                                                                                                                                  18
                        national, regional and landscape parks,    Slovenia. The beginnings of the study of all
                                                                                                                                                                                                                                           15   Kolpa Nature Park
                        nature reserves and natural monuments.     karst phenomena are linked to Slovenia.
                                                                                                                                                               17                                                                                www.kp-kolpa.si
                                                                                                                       1
                                                                                                                                                                                  19                       16    UNESCO Global Geopark Idrija
                                                                                                                                                      2
                                                                                                                                                                                                                        www.geopark-idrija.si
                                                                                                                                                                                                  17   Karavanke UNESCO Global Geoprak
                                                                                                                               16                12
                                                                                                                                                                              3                                         www.geopark.si
                            Act responsibly towards nature!                                                                                 11
                                                                                                                                                          13                                                                      18    Goričko Nature Park
                                                                                                                                        5
                           Let’s make sure that Slovenia stays                                                                                                                                                                         www.park-goricko.org

                                                                                                                                                                                                                                                                          TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                                                                                                                                4
                              green for future generations.                                                       8
                                                                                                                      10
                                                                                                                           9
                                                                                                                                    6
                                                                                                                                                                    14
                                                                                                                                                                                                            19       Ormož Basins Nature Reserve
                                                                                                                                                                                                                                    www.ptice.si
                                                                                                                  7                                                      15

  46                                                                                                                                                                                                                                                                      47
Mangartsko sedlo
                                                                                                             choose your
                                                                                                                HIKING
                                                                                                              CHALLENGE

                                                                                                             THE SLOVENIAN
                                                                                                             MOUNTAIN TRAIL
                                                                                                             • 617 kilometres, 35 days
                                                                                                          • 55 mountain huts, 21 peaks, 5
                                                                                                                   Slovenian cities
                                                                                                           The longest mountain trail in
                                                                                                         Slovenia from the Alps to the sea.

                                                                                                          JULIANA TRAIL 330/20
                                                                                                               • 330 km, 20 stages
                                                                                                          • Circular long-distance trail of
                                                                                                            grand views under Mt Triglav.
                                                                                                          One of the World’s Best New
                                                                                                         Long-Distance Hiking Trails for
                                                                                                             2021 by Lonely Planet.

                                                                                                             ALPE ADRIA TRAIL
                                                                                                            • Three countries: Austria,
                                                                                                                  Slovenia and Italy
                                                                                                            • In total 750 km, 43 stages
                                                                                                               • In Slovenia 145 km
                                                                                                         One of the seven most beautiful
                                                                                                           hiking trails in the world.

                                                                                                                  VIA ALPINA
                                                                                                                 • 5 hiking trails
                                                                                                                • 5,000 kilometres
                                                                                                            Hike Through Eight Alpine
                                           What slovenians love:                                                   Countries.

                                           HIKING                                                           THE WALK OF PEACE
                                                                                                             • On the footpaths of the
                                                                                                                    Isonzo Front
                                                                                                                • 120 km, 7 days
                                           In Slovenia, you can choose among more than 50 certified      Historical trail along the emerald
                                           hiking accommodation facilities. There are as many as 178                 river Soča.
                                           mountain huts offering visitors warm hospitality along the
                                           marked mountain trails.                                              VIA DINARICA
                                                                                                           • Dinaric Alps in the Balkans
                                                                                                          • 160 km of trails wind through
                                           The Alpine Association of Slovenia has more than 60,000                    Slovenia

                                                                                                                                              TRAVEL AGENT'S MANUAL
TRAVEL AGENT'S MANUAL

                                           members, which makes it the largest sport organisation in     One of National Geographic‘s top
                                           Slovenia. Follow its recommendations for a safe hike in the     travel destinations in 2017!
                                           mountains. Walk on well-marked and maintained trails.
                                                                                                              www.slovenia.info/hiking

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