SMSA TRUST CORPORATE SOCIAL INVESTMENT PROJECTS 2010 - 2017 - insea
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SMSA TRUST
CORPORATE SOCIAL INVESTMENT PROJECTS
2010 - 2017
FNB Stadium, Gate B, Soccer City Avenue, Nasrec, Johannesburg
SMSA Trust - Reg No: 3355/2011
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Content
The SMSA Trust – benefiting stadium communities 3
SMSA Trustees 5
SMSA Trust Projects since 2010: 7
Community Cleaning Project 7
Damage Assessment 9
Informal Traders (Mama’s) 10
Community Golf Driving Range 11
Ekhaya Health and Wellness Centre 12
Orlando Pirates Learning Centre and Rand Stadium 13
Training Centre
Community Waste Recycling Project 14
Soweto Motorbike Training School 15
Community Football Training Pitch 16
SMSA Football Club 17
Mama Joy (Pty) Ltd 18
Ad Hoc Projects 19
Expanded Public Works Program (EPWP) 27
Skills Development 28
CONFIDENTIALITY NOTE
Kindly note that copyright subsists in this report. This report has been prepared by
Stadium Management South Africa (“SMSA”). Copyright subsists in the content of this
report. As such this report or any part thereof may not be disseminated to or used by
any third party without the express prior written permission of SMSA.
2
The SMSA Trust – benefiting
communities surrounding our stadiums
The Trust started operating in 2010 between SMSA and The Stadium Management South Africa (SMSA) Trust
the City of Johannesburg (CoJ) on the following aspects: is committed to assisting with the approved projects, in
social economic development, skills development and consultation with our principals on local government level, with
enterprise development. some of the social issues affecting communities surrounding
our stadiums and the Trust continues to assist in initiating the
SMSA’s contribution towards the Trust started from 2010;
improvements of and development of these communities’
when as a gesture of goodwill, donations and contributions
thorough educational and skills development programmes.
were made if there were requests from communities or
other organisations. The SMSA Trust uses the mass appeal of football and
reputable brands in its joint in-house and outreach
The SMSA Trust receives its funds from Stadium
programmes with local government and central government,
Management South Africa (Pty) Limited by way of a
which aims to address the following aspects as outlines in the
10% distribution of the annual net profit after tax for the
Trust deed:
benefit of community development and skills transfer
programmes, skills development programmes as well •• Development of Football and Sport Coaching
as a 5% distribution of the annual net profit after tax •• Development of Health
for the SMSA Employee Shareholder Trust.
•• Life and Skills Learning
•• Social Inclusion
•• Crime, Drugs and Prejudice Awareness Programmes
•• Sustainable Community Projects
•• Precinct Community Projects
3
The projects and programmes the SMSA Trust has implemented • Life Skills and Learning
and each of the above mentioned aspects can be summarized - Orlando Pirates Learning Centre
as follows and a detailed description of each project and/or
- Soweto Motorbike Training School
programme will be outlined further on in this document:
- Stadium Tors
• Development of Football and Sport Coaching
- SMSA Training Academy
- Community Football Training pitch
•• Social Inclusion
- Community Golf Driving Range
-- Community Cleaning Project
- Stadium Tours -- Community Waste Management Project
- SMSA Training Academy -- Informal Traders (Mama’s)
• Development of Health -- Stadium Tours
-- SMSA Training Academy
- Ekhaya Health and Wellness Centre
-- Blanket Drive
- MH&P
•• Crime, Drugs and Prejudice Awareness Programmes
- SMSA Training Academy
-- Ekhaya Health and Wellness Centre
-- MH&P
-- SMSA Training Academy
•• Sustainable Community Projects
-- Community Cleaning Project
-- Community Waste Management Project
-- Orlando Pirates Learning Centre
-- Ekhaya Health and Wellness Centre
-- MH&P
-- Informal Traders (Mama’s)
-- o SMSA Training Academy
•• Precinct Community Projects
-- Community Cleaning Project
-- Community Waste Management Project
-- Ekhaya Health and Wellness Centre
-- MH&P
-- Orlando Pirates Learning Centre
-- Informal Traders (Mama’s)
-- SMSA Training Academy
-- Blanket Drive
4
SMSA Trustees
The SMSA Trust consists of the following extremely important and valuable individuals, who always strives to make a big
of an impact on the communities surrounding our stadiums as humanly possible:
Jacques Grobbelaar Marilize Ferreira
The co-founder and Chief Ferreira has been with the
Executive Officer of Stadium company since its inception and
Management SA (Pty) Ltd. was also a valuable member
Grobbelaar is regarded as a in the starting up of the SMSA
leader and the sought out Trust. She is the Managing
figure in the field of stadium Director for all the Support
management and not just on the continent but the world. Services of Stadium Management South Africa and
He started the company from the ground up to a world brings a lot experience with all of her year within the
class entity with international awards to match. business.
Gladwin Khangale Anel Hoffmann
Having joined the Hoffman is the internal auditor
company from inception of Stadium Management SA
with experience in (Pty) Ltd. with highly regarded
facilities management, intelligence and experience.
Khangale is a Hoffman is the catalyst behind
Director with the company’s and SMSA Trust
Stadium Management SA (Pty) Ltd. and finances and ensuring that it meets its required financial
a catalyst in driving the company’s social criteria annually.
investment programme that has yielded
millions in benefiting the surrounding Soweto
communities while improving lives.
5
SMSA Trustees
Humphrey Tlhobelo Nirusha Moodley
Tlhobelo is the Event Operations Moodley is the Managing Director
and Safety Director of Stadium for all Commercial Services
Management SA (Pty) Ltd. with of Stadium Management SA
highly regarded operational (Pty) Ltd. with highly regarded
and on the ground event intelligence and experience. She
experience. Tlhobelo is on is the intelligence behind the
the ground on every event that is hosted by Stadium Commercial aspects of the business and also provides
Management SA (Pty) Ltd. these expertise as a member of the SMSA Trust.
Vhonani Ndou Maryke Grobbelaar
Ndou is an up and Grobbelaar is the Human
coming young Resources Manager of Stadium
professional which has Management SA (Pty) Ltd.
just been promoted to
She is also appointed as the
Financial Director of
Stadium Management Managing Trustee of both
SA (Pty) Ltd. Ndou is in charge of the financial the SMSA and Employee
department within Stadium Management SA Shareholder’s Trust.
(Pty) Ltd.
6
SMSA Trust Projects since 2010:
The SMSA Trust have invested in numerous projects since its inception. The below will provide you with a short summary
and some statistics on each of these projects since 2010 to July 2017:
Community Cleaning Mission Statement (Short Term Goal)
To alleviate unemployment in our surrounding community areas
Project by utilizing community members to assist in the cleaning of our
stadiums during all events taking place.
This project was started in August 2013, after Stadium
Management South Africa saw an opportunity to
Vision Statement (Long Term Goal)
significantly improve the lives of the people living
in the communities surrounding the FNB, Orlando, To assist the community cleaners to establish their own
Dobsonville and Rand Stadiums. cleaning business, which SMSA will then utilize as a service
provider for stadium cleaning during all events taking place.
SMSA created seven (7) permanent cleaning
employment opportunities for seven community
members, as well as in excess of 27 000 jobs for Objectives of the project
other community members. The following is the objectives of the community cleaning
This project has been a huge success and is still project:
going strong. •• Job Creation
•• Decrease in unemployment rate in the surrounding
communities
•• Sustainable employment for community members
•• Youth Employment and Upliftment
•• Economic Development of the surrounding communities
•• Making a difference in the lives of the community members
in the areas surrounding our stadiums
7
Benefits to Community Members
The following is the benefits for the community members:
• Every cleaner is viewed as a small community based
business that we support
• Event based employment
• Sustainable employment
• Consistent income
• Participation in the country’s economy
• Improvement in their social environments
Financial Investment and Jobs Created
Since the start of this project SMSA and the SMSA Trust
created a total of 27 486 jobs and invested in excess of
R 7 100 000, 00
8
Damage Assessment
The damage assessment project was started by Stadium Mission Statement (Short Term Goal)
Management South Africa in April 2014. This was once
To provide permanent employment and upskill community
again the result of SMSA seeing an opportunity to
members to conduct the damage assessment of the stadiums
permanently improve the lives of the people living in the
after events has taken place.
communities surrounding the stadiums.
SMSA created two (2) permanent damage assessors
Vision Statement (Long Term Goal)
employment opportunities for two community
members. To enable the community members to establish their own
damage assessment business, which SMSA will utilize as a
This project has been a huge success and the
service provider for damage assessments after events has
damage assessors has been promoted within the
taken place.
company and this project as subsequently run its
course.
Objectives of the project
The following is the objectives of the damage assessment
project:
•• Job Creation
•• Decrease in unemployment rate in the surrounding
communities
•• Sustainable and permanent employment for two
community members
•• Youth Employment and Upliftment
•• Making a permanent difference in the lives of two
community members who lives in the areas surrounding
our stadiums
Financial Investment
Since the start of this project SMSA and the SMSA Trust has
created 2 permanent employee positions and invested in
excess of R 336 000, 00
9
Informal Traders (Mama’s)
This project has been running since the inception of Stadium Management South Africa in 2010, as there has always
been informal traders trading at the stadiums.
This project has been a huge success and is still going strong.
Mission Statement (Short Term Goal) Objectives of the project
To assist the informal traders living and trading in the The following is the objectives of the Informal Traders project:
surrounding communities to earn a living to support their •• SMME Development
families and grow their small business into a profitable
•• Job Creation
income generating enterprise.
•• Decrease in unemployment rate in the surrounding
communities
Vision Statement (Long Term Goal)
•• Sustainable employment for community members
To assist the informal traders living and trading in the •• Economic Development of the surrounding communities
surrounding communities to become formal traders
and become a service provider to SMSA and the
Benefits to Community Members
community at large.
The following is the benefits for the community members:
•• Every Informal Trader is viewed as a small community
based business that we support
•• Event based trading opportunities
•• Consistent income
•• Participation in the country’s economy
Financial Investment and Jobs Created
Since the start of this project SMSA and the SMSA Trust
created a total of 31 jobs and invested in excess of
R 95 000, 00
10Community Golf Driving Range
This community golf driving range was started by Stadium Objectives of the project
Management South Africa in August 2014. This was as
The following is the objectives of the Community Golf Driving
a result of SMSA seeing an opportunity to improve the
Range project:
social skills of the surrounding communities through
sports development i.e. golf driving range. •• Job Creation
This project is still in the beginning phase, but so •• Decrease in unemployment rate in the surrounding
far has been a success. There is however still huge communities
potential and room for improvement. •• Sustainable self-employment
•• Youth Employment and Upliftment
•• SMME Development
Mission Statement (Short Term Goal)
•• SMME Support
To provide the members of the surrounding •• Participation in the country’s economy
communities with access to a golf driving range, to
improve their skills through sports development.
Benefits to Community Members
Vision Statement (Long Term Goal) The following is the benefits for the community members:
To assist a small business to operate as a Golf •• Golf Training School will be viewed as a small community
Training School utilizing our community golf driving based business that we support
range. This training school will be open to all •• Consistent income for the community based business
community members to enhance their golfing •• Participation in the country’s economy
skills to enable them to turn it into a career. •• Sport Development
•• Social Inclusion
Financial Investment and Jobs Created
Since the start of this project SMSA and the SMSA Trust
invested in excess of R 100 000, 00
11Ekhaya Health and Wellness Centre
This project was established in January 2014 in an attempt by Stadium Management South Africa to provide the
community surrounding the Dobsonville stadium with accessible and affordable health and wellness care.
This project has been a huge success and is still going strong.
Mission Statement (Short Term Goal) Benefits to Community Members
To assist Ekhaya Health and Wellness Centre to provide The following is the benefits for the community members:
the community surrounding the Dobsonville stadium with •• Accessible Health Care
accessible and affordable health and wellness care.
•• Affordable Health Care
•• Crime, Drug and Prejudice Awareness Programs
Vision Statement (Long Term Goal)
To assist Ekhaya Health and Wellness Centre Financial Investment
to provide the community surrounding, not only Since the start of this project SMSA and the SMSA Trust
Dobsonville stadium but all other stadiums, with invested in excess of R 1 063 000, 00
accessible and affordable health and wellness care.
Patient Stats for the Health and Wellness Centre
Objectives of the project
This is a short summary of some of the statistics the Health
The following is the objectives of the Ekhaya and Wellness Centre has produced over the last couple of
Health and Wellness Centre project: years:
• SMME Development •• 600+ patients attend to the centre on a monthly basis
• Economic Development of the surrounding •• The gym has increased their membership by 100% for the
communities last three years
• Affordable Health Care •• They have expanded their services to also include
rehabilitation services through MH&P
•• 15+ patients attend rehabilitation services at the centre in a
daily basis
•• SMSA, SMSA Trust and the Centre has now partnered
with Wits University, to conduct some research on their
behalf.
12Orlando Pirates Learning Centre and
Rand Stadium Training Centre
This project was established in January 2014 in an Benefits to Community Members
attempt by Stadium Management South Africa to The following is the benefits for the community members:
provide the community surrounding the Orlando
stadium with accessible and free educational facilities. •• Accessible Education
•• Youth Upliftment
This project has been a huge success and is still going
strong. •• Skills Development of the surrounding community youth
Financial Investment from SMSA
Mission Statement (Short Term Goal)
Since the start of this project SMSA and the SMSA Trust invested in
To assist Orlando Pirates to uplift and develop the excess of R 1 440 000, 00
community in the area surrounding the Orlando
Stadium through educational initiatives which has
Training Stats for the Training Centre
been created specifically for the learners in Orlando
and its surroundings. This is a short summary of some of the statistics the training centre has
produced over the last couple of years:
Vision Statement (Long Term Goal) •• 5000+ learners attended the learning centre
To assist Orlando Pirates to uplift and develop •• 250+ adults and teachers from school supported the learners
the community in all of the areas surrounding our •• 50 Regular volunteer who visit the centre each week to assist
stadiums through educational initiatives which •• 21 Primary and High Schools attend the learning centre
has been created specifically for the learners in •• 10 Full holiday programmes delivered for high school pupils
that specific area and its surroundings.
•• 8 Full time teachers professional development programmes delivered
•• 25% average improvement in maths
Objectives of the project
•• 15% average improvement in English
The following is the objectives of this projects •• The Training Centre has been such a huge success that it has now
is as follows: opened another branch in Heidelberg, to assist even more learners
• Skills Development of the surrounding in that community.
communities
• Access to Education
• Youth Development
13Community Waste Recycling Project
This project was started in October 2014, when Stadium •• Youth Employment and Upliftment
Management South Africa was approached by a school in •• Economic Development of the surrounding communities
the Orlando precinct to collect the waste after all games
•• Making a difference in the lives of the community members in the
at Orlando Stadium to assist them in competing in the
areas surrounding our stadiums
ABI School Recycling Challenge.
•• SMME Development
This project is has been a huge success and has been
•• SMME Support
rolled out in all four of our stadiums.
Benefits to Community Members
Mission Statement (Short Term Goal) The following is the benefits for the community members:
To assist the communities surrounding the stadiums by •• Event based employment
making them part of the recycling process at all of the •• Sustainable employment
events and thereafter donating the funds received the
recycling to a special project in that community. •• Consistent income
•• Participation in the country’s economy
Vision Statement (Long Term Goal) •• Improvement in their social environments
•• SMME Development
To assist the communities surrounding the stadiums
to establish their own recycling business which •• SMME Support
SMSA will utilize as a service provider at all of our
events at all of our stadiums. Financial Investment
Since the start of this project SMSA and the SMSA Trust invested in
Objectives of the project excess of R 67 800, 00
The following is the objectives of the SMSA and the SMSA Trust is committed to improving the recycling
Community Waste Recycling project: habits of every attendee at the stadiums as well as the community
• SMME Support surrounding these stadiums. Therefore we are currently looking into
• Job Creation
partnering with a local community business through the Black Economic
Business Forum, which will ensure that all waste during every event
• Decrease in unemployment rate in the
is 100% recycled. This will create even more jobs members of the
surrounding communities community as well as reduce the carbon footprint the stadiums have on
• Sustainable employment for community their surrounding community.
members
14Soweto Motorbike Training School
This project was started in April 2014, when Stadium Management Benefits to Community Members
South Africa was approached by a motorbike school in the Rand
The following is the benefits for the community members:
Stadium precinct to utilise the parking lot area for a motorbike training
school for the surrounding community. •• SMME Support
•• SMME Development
This project is still going and has been huge success.
•• SMME Support
•• Skills Development
Mission Statement (Short Term Goal)
To assist the Soweto Motorbike Training School to become a profitable Financial Investment
enterprise that is supported by SMSA and the community surrounding Since the start of this project SMSA and the SMSA Trust invested in
the Rand Stadium area. excess of R 820 800, 00
Vision Statement (Long Term Goal) Training Stats for the Training School
To assist the Soweto Motorbike Training School to become This is a short summary of some of the statistics the training school has
a profitable enterprise that is operational in all of the areas produced over the last couple of years:
surrounding the four stadiums and that is supported by SMSA
and the community surrounding these stadiums. •• 3000+ learners have been trained through the school
•• 1000+ riders trained in conjunction with the Road Accident Fund,
equipping these drivers with defensive riding skills.
Objectives of the project
•• Yamaha came on board as a headline sponsor when they realised
The following is the objectives of the Soweto Motorbike Training
the success the training school could become
School project:
•• The people attending the training school range from doctors, nurses,
• Job Creation pilots and station commissioners.
• Decrease in unemployment rate in the surrounding •• The training school members started their own Motorbike club,
communities namely Soweto Pathfinders and now have in excess of 60 members.
• Sustainable employment for community members •• With the success of the school, they have also started giving back to
• Economic Development of the surrounding the community through various charity projects.
communities •• The school donated 13 wheelchairs for the Sukasambe Disabled
• Making a difference in the lives of the community Children’s’ Home
members in the areas surrounding our stadiums •• They also raised R 100 000, 00 for school uniforms and stationery
• SMME Development for Homolog Secondary School.
• SMME Support
15Community Football Training Pitch
This project was started in 2012, in an attempt by Stadium Management South Africa to provide the communities’
surrounding the stadiums with the facility to improve their football skills, as well as to promote the football game as a
Sport Development initiative.
This project is still going and has been huge success.
Mission Statement (Short Term Goal) Benefits to Community Members
To provide the surrounding communities with a world class The following is the benefits for the community members:
training pitch to improve their football skills i.e. Sports
•• Access to a football pitch
Development.
•• Safe Social Environment
•• Skills Development
Vision Statement (Long Term Goal)
•• Sports Development
To provide the surrounding communities with a world class
•• Football Development
training pitch to improve their football skills and to host regular
community football tournaments i.e. Sports Development.
Financial Investment
Objectives of the project Since the start of this project SMSA and the SMSA Trust
The following is the objectives of the Community Football invested in excess of R 2 736 000, 00
Training Pitch project:
• Promote the Football game Community Members utilising the Training Pitch
• Skills Development The following is just some of the community members/
• Making a difference in the lives of the community
schools//organisations that utilises the community training
members in the areas surrounding our stadiums pitch on a regular basis:
•• Soweto Rugby Club
• Sports Development
•• My Township School Foundation
•• River Park Football Club
•• Robert Crichton Touch Rugby Club
•• Ormonde View Stars Football Club
16SMSA Football Club
The SMSA Football Club was established in 2017 by academics, professionals and intellectuals who are based in Gauteng and Limpopo.
The team was established with the aim of providing an alternative for children from life on the streets i.e. crime, drugs and alcohol. The
club uses soccer not only as a tool to fight crime but also a mechanism to transfer life skills to young people. The club is a good cause
to complement the work that the government is doing towards the livelihood pf the poorest of the poor communities of South Africa
which were previously disadvantaged. The project seeks to instil a sense of belonging for the citizens of our beloved country and
focusing largely on marginalised youth.
Mission Statement (Short Term Goal) Objectives of the project
The SMSA Football Club was established in 2017 by academics, The following is the objectives of the SMSA Football Club:
professionals and intellectuals who are based in Gauteng and Limpopo.
•• For the kids to have fun, make new friends and be part of
The team was established with the aim of providing an alternative for
a team sport to improve their mental and physical self-
children from life on the streets i.e. crime, drugs and alcohol. The club
esteem.
uses soccer not only as a tool to fight crime but also a mechanism
to transfer life skills to young people. The club is a good cause to •• To eliminate idleness.
complement the work that the government is doing towards the •• To prevent crime and indulging in alcohol and drugs i.e.
livelihood pf the poorest of the poor communities of South Africa anti-social behaviour.
which were previously disadvantaged. The project seeks to instil •• Create awareness about crime and its consequences.
a sense of belonging for the citizens of our beloved country and •• Empower them with knowledge and positive life lessons.
focusing largely on marginalised youth.
•• Play regular soccer leagues and cup games.
Vision Statement (Long Term Goal)
SMSA Football Club focal areas
The SMSA Football Club was established in 2017 by academics,
The following will be the focal areas of the football club:
professionals and intellectuals who are based in Gauteng and
Limpopo. The team was established with the aim of providing an •• Marginalised Youth
alternative for children from life on the streets i.e. crime, drugs •• Sport and Recreation for social change
and alcohol. The club uses soccer
not only as a tool to fight crime but also a mechanism to Financial Investment
transfer life skills to young people. The club is a good
cause to complement the work that the government is Since the start of this project SMSA and the SMSA Trust
doing towards the livelihood pf the poorest of the poor invested in excess of R 74 9995, 14
communities of South Africa which were previously
disadvantaged. The project seeks to instil a sense of
belonging for the citizens of our beloved country and
focusing largely on marginalised youth. 17Mama Joy (Pty) Ltd
Mama Joy (Pty) Ltd was registered in 2016. Before the establishment of her own business Mam Joy Chauke was a proud
brand ambassador for SMSA and the SMSA Trust. Her newly established company will specialize in supplying. FMCG retails
products, providing trading and projects, catering and hire out refrigerated chillers as well as VIP toilets.
With its roots and culture coming from true African perspective they are well positioned to understand the customer’s need.
Mission of the project (short term goals) Products on Offer
To render optimum customer service to their clients with The following products and /or services will be on offer by the newly
guaranteed satisfaction on their first- rate line of products established company:
handled with the finest workmanship and exceptional
•• Groceries
performance delivered timely and efficiently to meet the
customer’s and/or clients need at all times. •• Toiletries
•• Fresh and frozen meat
Vision of the project (short term goals) •• Prepared cooked food
•• Stationary
To translate regional strategies to local markets. They
would like to constantly introduce new knowledge, •• Non-alcohol and Alcohol beverage supply
technologies and innovative research ideas to •• Chillers (Fridges)
enhance solutions to their clients. •• VIP Toilets
•• Catering and Equipment Hire
Financial Investment
Since the start of this project SMSA and the SMSA Trust invested in
excess of R 10 962, 26
18Ad Hoc Projects
These are ad hoc projects and donations that has been undertaken by the SMSA Trust to fit the objectives as stipulated in the trust deed.
All of these projects has been implemented and has been a huge success.
South African National Blood Service (SANBS) engage children from morning to evening in both soccer and life skills.
By means of positive messaging, role models, competition and team
The mandate of the South African National Blood Service (SANBS) is
building exercises, self-discovery is encouraged.
to provide blood transfusion and related services for the South African
public. As a partner to this important initiative, SMSA and the SMSA The SMSA Trust supports the soccer 4 children initiative by providing
Trust supports SANBS in its public blood donation drives through the them with the stadium and facilities at FNB Stadium, Orlando Stadium,
provision of stadium venues and marketing support. Rand Stadium and Dobsonville Stadium in order to develop and
enhance the game of football amongst the underprivileged youth of
South Africa.
Servest Turf
The stadiums are available for 10 days at no fee during the calendar
Servest is a leader in the construction and maintenance if world-
year based on prior agreement between parties. Together with soccer
class turf playing surfaces for sport facilities. Their services includes
4 children, the SMSA Trust believes in investing in the youth of today
artificial sports-turf construction and maintenance, contract
building the leaders of tomorrow.
mowing, decompaction, foreign grass treatment programmes, line
marking and fertilisation programmes.
They provide free maintenance to the SMSA Trust golf driving
range (also part of the legacy programmes) at the FNB Stadium,
which was built for the community to use as its own.
They also provide free maintenance to the SMSA Community
football Training pitch, which also forms part of the SMSA
Trust legacy programme and was built for community use.
Soccer 4 Children
Soccer 4 Children is a non-profit organisation run by turn
the tide 4 children, which seeks to use the power and
attraction of soccer to empower children with soccer and
life skills.
Children receive holistic and professional coaching
experience. Their seven day soccer camps fully
19Soweto Rugby Club Ticket Give-Aways
Soweto Rugby Club, a community based club, was formed in 1992 by a Since 2010, the SMSA Trust has donated in excess of R 1 325 000,00
group of migrant workers and encourages, inspires and informs Soweto worth of tickets to worthy recipients including community radio stations,
youth about the benefits of playing rugby. the community Development Department and the Teboho Trust, City
Councillors, Johannesburg Development Agency, Mayoral Spousal
Rugby in Soweto received a major boost when Stadium Management
Committee, Soweto Kliptown Youth, Amazing Grace Orphanage,
South Africa confirmed a hosting agreement with the club. The SMSA
Seester Hervormde Church, 4 Change Foundation and Edu map
Trust provides facilities to the club and ensures that players enjoy a
College.
professional playing experience.
The SMSA Trust provides the children and community volunteers
at Teboho Trust with the opportunity to attend soccer matches at
Winnie Madikizela Mandela School
the Orlando Stadium and the FNB Stadium by providing then with
The SMSA Trust signed an agreement with the Winnie Madikizela complimentary tickets.
Mandela School to develop its learners through providing skills
transfer opportunities on specific event days. The school is a special
Stadium Tours
school catering for severely mentally handicapped children with
different disabilities. Regular stadium tours are donated to schools, colleges and orphanages
to offer them first hand views of the stadiums. This is part if the SMSA’s
The school has a waste recycling programme and the SMSA Trust
life skills and learning programme.
provides them with the opportunity to plug into the SMSA Trust’s
existing recycling programme on a continuous basis.
Teboho Trust
The SMSA Trust provides the children and community
volunteers at Teboho Trust with the opportunity to attend
soccer matches at the Orlando Stadium and the FNB Stadium
by providing then with complimentary tickets.
The Teboho Trust have programmes and activities to
educate children and teenagers (ages 4 – 18) and facilitate
the development of small enterprises for their caregivers,
out of school youth and adults in the community. They also
provide sports and recreational activities and educational
and fun trips, which lead to personal empowerment and
social development.
20Choc Childhood Cancer Foundation World Hunger Day
One hundred children cancer patients enjoyed a memorable day at the SMSA Trust was part of various World Hunger Day initiatives, donating
FNB Stadium. The CHOC Childhood Cancer Foundation is a country-wide food parcels and packages.
voluntary organisation that brings together the parents of children who suffer
from all varieties of cancer or life-threatening blood disorders. Funds raised
Food Parcels
are used to directly benefit the children and their families, and also support
those involved in the treatment of these serious illnesses. The goal of this The SMSA Trust donated 134 loaves of bread and 1375 snack
dedicated group is to improve the welfare and quality of care for children packs to Enkolweni Primary School and Thembelihle Primary School at
with cancer. Dobsonville.
Dream fields Foundation Dobsonville Senior Citizens Month
Hundreds of thousands of soccer fans attended 2010 FIFA World SMSA Trust donated 100 food parcels to Dobsonville senior citizens
Cup matches at FNB Stadium. But none of them would have had for their October month celebration which was organised by councillor J
the experience that was shared by 480 children and their teachers, Lekgetho.
thanks to Stadium Management South Africa. These children
travelled to Gauteng from distant villages and towns as participants
in the Dream fields Project, a non-profit organisation which used
the excitement around the FIFA 2010 World Cup to raise funds to
equip rural and township schools with soccer kits. Dream fields
held more than 110 Dream Event tournaments around South
Africa and in Mozambique, and the top boys and girl’s teams
came to Pretoria for a three-day tournament called the Dream
fields Cup. The undoubted highlight of the three days, for both
the children and their 64 teachers, was a visit to FNB Stadium,
where they were given a guided tour of the stands, the
dressing rooms, the players’ tunnel and the pitch.
Emmanuel Orphanage Home
This is a Vaal orphanage home for children from one year
to six years of age. The SMSA Trust sponsored a group of
100 children from the orphanage and 12 adults for a
free stadium tour of the FNB Stadium. Market Caterers
sponsored lunch packs for the children.
21Hospice TV Advert Memorial Service for Soweto School girls
SMSA Trust sponsored a venue for Hospice to do the television A joint funeral service was held at the Dobsonville Stadium for the slain
advertisement for cancer awareness with the soccer legend Lucas Radebe schoolgirls; Thandeka Moganetsi (15) and Chwayita Rathazayo (16) from
as a victim who lost his wife to cancer. Dobsonville, Soweto.
Stadium Management South Africa together with the SMSA Trust
Malcolm X Athletics Club contributed R 30 000 worth of event services for the memorial service
and offered the stadium usage at no cost. The City of Johannesburg
SMSA Trust sponsored the Malcolm X Athletics Club with the registration
and the Dobsonville Ward Council each made contributions towards the
fee for 25 underprivileged children from an informal settlement to
memorial service which was attended by mourners and fellow pupils.
participate in a cross country marathon.
Stadium Management SA offers their heartfelt condolences to the
bereaved families and the Dobsonville community; violence like this not
Orlando East 80th celebration Aerobic Marathon
only affects those in the immediate community but also the entire nation.
SMSA assisted with this celebration by providing free service
including stadium usage, logistics and onsite medical and security
Donations
personal.
The SMSA Trust made numerous ad hoc cash contributions to a variety
of rightful causes for example rebuilding of an elderly’s house , funeral for
Kiddies Olympics
community members, house break ins etc. in excess of the mount of
SMSA assisted with the hosting of the Kiddies Olympics’ event R 500 000, 00
assisting the organiser through donating equipment to the value
of R 50 000, 00 is celebration by providing free service including
stadium usage, logistics and onsite medical and security
personal.
The Kiddies Olympics plays a fundamental role in the
development of pre-school children. The benefits of this
programme include commitment, motivation, physical
and cognitive development, nurturing of skills, promoting
healthy lifestyles and activities that is fun and target driven.
The Kiddies Olympics promotes socialization and healthy
competitive spirts and will surely have an impact in the
child obesity rates as well.
22Super fans The tournament will consist of a 100 learners and 10 coaches
participating a round robin football tournament. All children that will be
Stadium Management South Africa recognised the potential of the super
taking part are under 13 years of age from various unprivileged schools
fans associated with the biggest football clubs in the Premier Soccer
in the surrounding Soweto area.
League.
By absolving MTS: My Township School Foundation of the burden to
SMSA took these super fans under their wings and assisted them with
pay the event venue rental fees, Stadium Management SA and the
a monthly salary to assist them in promoting the game of football to the
SMSA Trust is optimistic that the Football Club will use the training pitch
communities that they reside in. They will promote the club, SMSA and
to develop the soccer skills of the youth and the football game as a
the game of football in general to the public and drive the supports to the
whole.
various stadiums to fill up the eats for all game staking place across all
four of the stadiums. The development of the game of football is an extremely
important component of Stadium Management SA and the SMSA
Trust’s strategic objectives.
William – Kiosk House
Stadium Management South Africa recognised the need of a
community member, named William, who had no housing and was
living in the bush close to the FNB Stadium.
SMSA allocated a kiosk at one of our premises at no cost for
William to use as home, to enable him to have a roof over his
head. A number of other sponsor came on board and donated a
number of various items such as a bed to ensure that he now will
always have suitable and sustainable housing for the future.
In addition SMSA has been provided William with the
opportunity to render his services, thought waste recycling and
cleaning on all events, therefore also earning a sustainable
income for his household.
My Township School Foundation
Stadium Management South Africa (PTY) Ltd and the
SMSA Trust agreed to provide the football training pitch
at the FNB Stadium to the MTS: My Township School
Foundation as a sponsorship for their scheduled
tournament.
The Junior Football Tournament will therefore be taking
place at the FNB Stadium.
23River Park Football Club Ormonde View Stars Football Club
The SMSA Trust sponsored certain items within your initial sponsorship Stadium Management South Africa (PTY) Ltd and the SMSA Trust has
request has been approved. The SMSA Trust sponsored their refreshment agreed to waive the venue rental fee that is payable per event that takes
for the season to a maximum total of R 1 000.00 for the season. place on the training pitch at FNB Stadium, to enable the Ormonde View
Stars Football Club to use the training pitch for their soccer matches and
In addition, the SMSA Trust would also offered them the use of our
tournaments.
Community Football Training pitch, free of charge, for all of their home
games to be played in the league. This will save the football club from This waiver will come into effect from the 01st of July 2015 until the 30th
having to pay for the use of a stadium for the season. of June 2016, a twelve month period.
By absolving River Park Football Club of the burden to pay for the The total monthly venue rental due, with one soccer match taking place
utilization of stadium and their refreshment for the season, Stadium per week, was R 60 000.00, which equates to R 720 000.00 for the
Management SA and the SMSA Trust is optimistic that the Football twelve month period.
Club will use the training pitch to develop the soccer skills of the youth
By absolving Ormonde View Start Football Club of the burden to pay the
and the football game as a whole.
event venue rental fees, Stadium Management SA and the SMSA Trust
is optimistic that the Football Club will use the training pitch to develop
Robert Crichton Touch Rugby Club the soccer skills of the youth and the football game as a whole.
Stadium Management South Africa (PTY) Ltd and the SMSA Trust The development of the game of football is an extremely important
has agreed to waive the venue rental fee that is payable per event component of Stadium Management SA and the SMSA Trust’s strategic
that takes place on the training pitch at FNB Stadium, to enable objectives.
your Touch Ruby Club to use the training pitch for their practice
sessions.
The total venue rental fee that will be waived by SMSA and the
SMSA Trust equates to R 15 000.00.
By absolving your Touch Rugby Club of the burden to pay
the event venue rental fees, Stadium Management SA and
the SMSA Trust is optimistic that the Rugby Club will use the
training pitch to develop the rugby skills of the youth and the
game of rugby as a whole.
Sports development is an extremely important component
of Stadium Management SA and the SMSA Trust’s
strategic objectives.
24Orlando House Renovation The cash donations will be used in full to fund the previously
disadvantaged community members, who would not have ordinarily had
The SMSA Trust was approached by Councillor Dlamini, to provide financial
access and the means to participate in this type of event.
assistance to complete some renovations to a house of the Khumalo family
that lives in the Orlando precinct. By providing the cash contribution to the foundation, Stadium
Management SA and the SMSA Trust is assisting the foundation to
This request for financial assistance was approved by the trustees of the
provide an opportunity to the children of the community to attend world
SMSA Trust as this falls within the scope and objectives of the SMSA
class event and actively participate in their community through the
Trust and its CSI initiatives.
development of Sport.
Councillor Dlamini, appointed a locally based contractor, Mr. Tshitimbi
from Shuks Trading situated at 1130 Cycad Street Noordgesig,
Blanket Drive - Dobsonville
Extension 1, Orlando, and 1804 that undertook to manage and repair
the Khumalo home. Stadium Management SA (SMSA) Trust went on blanket drive initiative
which was staged at Nokuthula Community Hall in Dobsonville Ext.
The renovations would include repairs to the roof, plastering and
2 where the Trust issued 102 blankets to grandmothers from four
the upgrade of the current bathroom. The cost of such repairs was
respective community old age homes.
calculated at R 24 681.00, inclusive of labour and all raw materials.
The report back that our blanket drive was a resounding success and
The SMSA Trust provided the financial support and paid the
the SMSA Trust left plenty of smiles in Dobsonville. There was a positive
calculated cost in full. The repairs have been completed and
reaction from the people around Dobsonville, the elderly homes and
signed off by the Councillor, Shuks Trading (Contractor) and the
invited media towards our blanket drive and on Wednesday (13 August
Khumalo family.
2015) spoke to the Nokuthula Community Hall manager, Grace Mguli,
We wish the Khumalo family well in the future, and feel proud who thanked us further.
that we could have been of financial assistance in their time of
need. The development of the game of football is an extremely
important component of Stadium Management SA and the
SMSA Trust’s strategic objectives.
Kekana Foundation for Community Upliftment
The Mahlomola Kekana Foundation for Community
Upliftment would like to express our utmost appreciation
towards Stadium Management SA and the SMSA Trust
for the sponsorship of R 100 000.00 towards the hosting
of the Barney Molokoane Ward Games scheduled to
take place from the 28th of November to the 12th of
December 2015.
25MH&P Pick and Pay Captain’s and Achiever’s Clubs
Stadium Management South Africa (PTY) Ltd has agreed to waive the The its home at the iconic FNB Stadium in the Soccer City Precinct, the
rental fee that is payable on a monthly basis for the occupation of the pick and Pay Captain’s and Achiever’s club offers all South Africans the
space currently being utilized by MH&P at Dobsonville Stadium. This chance to have their name enshrined in the wall for all to see. Receptions
waiver will come into effect from the 01st of February 2016 until the 31st of this prestigious achievement are recognised by way of a plaque
of January 2017, a twelve month period. The total monthly rental due containing their name, achievement, year and school, varsity and province.
was R 1 613, 60, which equates to R 19 363,20 for the twelve months The Plaque is placed on the walls of the FNB stadium indefinitely.
period.
The Soccer City complex is also home to two historical art collections
By absolving MH&P of the burden to pay the monthly rental fees, namely; the “Footballer’ Bronze sculptures and the Jabulani Bafana Football
Stadium Management SA is optimistic that MH&P will continue with Collection. The sculpture at the stadium are one if the eleven of the
their exceptionally good work they have been doing for the community collection that the 2010 FIFA World Cup has licensed. The Bafana Jabulani
surrounding the Dobsonville Stadium. Stadium Management SA Collection, which was previously at the Mary Fitzgerald Square documents
supports MH&P in their objective to provide affordable health care 20 iconic soccer moment in our country’s history.
and wellness activities to the community surrounding the Dobsonville
Stadium.
Doctor Seluma – Glasses for a Disabled Employee
SMSA and the SMSA Trust assisted one of our employees to obtain much
Orphans Christmas Party
needed glasses.
Stadium Management South Africa (PTY) Ltd agreed to host a
As a child he got injured in a car accident, which badly affected the sight
variety of Christmas parties for the orphanages in an around the
in his left eye. Since the accident and as he grew older the sight in his
communities if our four stadiums. This initiative is to ensure that
left significantly deteriorated, to a point that he has 0 to 25% sight from
every little child received a small gifts for Christmas.
the etc. Due to his circumstances he has never been able to obtain the
required assistance from a doctor to obtain glasses to assist him in seeing
Nelson Mandela Day better.
Stadium Management South Africa (PTY) Ltd participates in SMSA and the SMSA Trust assisted Doctor and he is now the proud
celebrating the late Nelson Mandela on the yearly Nelson owner of a brand new set of glasses, which helps him to his work at SMSA
Mandela Day celebration by donating our 67 minutes to the even better than he is already doing it, since he got promoted from our
communities surrounding our stadiums. painter into our financial department.
SMSA and the SMSA Trust provides food and other
non-perishables to disables schools as well as seedlings
toe enable them to grow their own fruits and vegetable
gardens to sustain their food produce in the future. Other
initiative for this day, was to redo a playpark for children
in the Soweto are, by fixing the playground through
painting repair work etc.
26Expanded Public Works Program (EPWP)
The Expanded Public Work Program (EPWP) is one of the many programmes offered by the Gauteng Government. The
EPWP aims to provide poverty and income relief through temporary work for the unemployed to carry out socially useful
activities at the EPWP.
In the programme, public bodies from all spheres of government The Expanded Public Works Programme focuses on four
(in terns if their normal mandates and budgets) and the non- sectors:
state sector (which are supported by government incentives)
1) Infrastructure sector
purposefully raise the creation of the work opportunities for
unemployed and poor people in South Africa through the delivery 2) Non-State sector
of public and community services. Training and enterprise 3) Environmental and culture sector
development are implemented in sector specific programmes to 4) Social sector
enhance service delivery and beneficiary wellbeing.
The EPWP aims to do the following: Jobs Created through EPWP by SMSA
• To bring the unemployed into a temporary working Since the start of this project SMSA and the SMSA Trust
environment. through the EPWP created in excess of 191 600 jobs and
• To provide a platform for the unemployed to obtain skills invested in excess of R 84 116 300, 00 with the assistance of
and gain work experience. their various partners; namely:
• To offer the unemployed with an opportunity to receive •• Security Service Providers
a stipend (allowance).
•• Cleaning
• To enhance their chances of future employment and/
•• SAPS
or trigger their “entrepreneurial spirit”.
•• JMPD
•• Disaster Management
•• EMS
•• MMC
•• Hospitality
•• Formal Trading
•• Informal Trading
•• Mobile Vending
27Skills Development Projects
Stadium Management is the process to invest in a training project to address the skills shortcomings experienced in our specific
industry as well as the game of football as well.
Objectives of the Skills Development Projects by assisting them to establish their own small enterprise that
delivers a service to Stadium Management and its related
The objectives of the Skills Development can be summarised as follows:
service providers and other Government entities.
• The training will compose company specific learnerships to address the
shortage of skilled workers/providers in our industry.
Learnership and Services
• Once these learnerships are in place, approach all our government
entities and service providers to conduct their training through The Skills Development has the potential to implement the
the academy, therefore generating additional income for the training following, but not limited to, these broad level accredited
academy. learnerships, which could will be broken down into different
smaller portion learnerships:
• To assist Stadium Management in achieving their BBBEE
objectives, as set out in their BBBEE Plan i.e. Skills Development, •• Cleaning Learnerships
Enterprise and Supplier Development. •• Informal Traders (Catering, Business Management etc.)
• Assist the members in our surrounding communities to obtain Learnerships
some type of education and a formal qualification. •• Maintenance (HVAC, Electrical, Plumbing etc.)
• Once they obtained the qualification, assist in crating job Learnerships
opportunities for them in our stadiums and other related •• Waste Management Learnerships
government entities and service providers. •• Events Management Learnerships
•• Security Learnerships
Vision Statement (Short Term Goal) •• Hospitality (Barman, Ushers, Hostess etc.) Learnerships
To address the skills shortage currently experienced in our •• Pitch Management Learnerships
specific event related industry, through composing company •• Gardening (Landscaping, Maintenance) Learnerships
and/or industry related learnerships.
•• Coaching (Soccer) Learnership – Legends involvement
•• Spectator Education Programs
Mission Statement (Long Term Goal)
•• PRASA Programs
Once the learnerships has been composed and •• Stadium Risks Programs
implemented, to assist the newly qualified community
members with employment opportunities at our events,
28Financial Investment
Since the start of this project SMSA and the SMSA Trust has invested
in excess of R 1 8 000 00, 00 in a variety of skills development
interventions for our employees and external community members
such as:
• UNISA Funding
• First Aid
• Fire Fighting
• Forklift
• Health and Safety Representatives
• Events Safety Manager
• Sales and Marketing
• Practical Bookkeeping
• Emergency Evacuation
• Effective Minutes Taking
• Event Management and Marketing Professionals
• Telephone Etiquette and Frontline Reception Skills
• Mastering Excel
• Writing Better Business Documents
• Bachelor of Commerce Degrees
29Stadium Management South Africa
FNB Stadium, Gate B, Soccer City Ave, Nasrec, Johannesburg
PO Box 281, Crown Mines, 2025
TEL +27 11 247 5300 | FAX +27 11 247 5310
EMAIL enquiries@stadiummanagement.co.za
www.stadiummanagement.co.za
Stadium Management Consulting
SA Office +27 (0)11 247 5300 | UK Office +44 (0)7803 921134
US Office +1 239 290 4068
EMAIL enquiries@stadiummanagementconsulting.com
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