Sources of Hire 2018: Where the Candidate Journey Begins - Amazon AWS
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A SILKROAD
Research Report
Sources of Hire 2018:
Where the Candidate Journey Begins
Your Guide to Finding the Best Candidates
© Copyright 2018 SilkRoad | All Rights Reserved
PRESENTERS
LILITH CHRISTIANSEN JILL GARY
SILKROAD RECRUITING
VP, ONBOARDING SOLUTIONS
PRODUCT TRAINER
LILITH.CHRISTIANSEN@SILKROAD.COM
JILL.GARY@SILKROAD.COM
© Copyright 2018 SilkRoad | All Rights Reserved
WHAT WILL YOU LEARN?
SOURCES OF HIRE RECRUITING LET’S
REPORT 2018 ANALYTICS ACTIVATE
© Copyright 2018 SilkRoad | All Rights Reserved
EMPLOYEE EXPERIENCE
PREPARE
HIRE CONNECT
SELECT DEVELOP
STRATEGIC
ONBOARDING
ANALYTICS &
ENGAGEMENT
TOOLS
© Copyright 2018 SilkRoad | All Rights Reserved
Used a data-driven approach
SILKROAD’S
SOURCE OF HIRE RESEARCH Gain deep insight into proven sourcing results
• 1,000 participating companies
• Companies in the study ranged from as few as Learn from peer organizations
100 employees to large enterprise organizations
• Data was anonymous
Maximize your sourcing efforts
• Based on FY2017 data
Define and reshape your unique sourcing strategy
13.8 Million 655,358 329,702
APPLICANTS INTERVIEWS HIRES
© Copyright 2018 SilkRoad | All Rights Reserved
STATE OF SOURCING: SNAPSHOT
6.3 5.6 3.3 28.1
MILLION MILLION MILLION WORKING DAYS
Job Openings Hires Voluntary Quit Rate U.S. Jobs Mean
Vacancy Duration
Source: Bureau of Labor Statistics Source: Bureau of Labor Statistics Source: Bureau of Labor Statistics Source: DHI Group
(as of last day of January 2018) (as of January 2018) (as of January 2018) (as of January 2018)
4.1% Unemployment Rate Unchanged Last 6 Months
© Copyright 2018 SilkRoad | All Rights Reserved
STATE OF SOURCING:
FIERCE COMPETITION
Of employers expect an increase in
92% competition for talent this year.
Source: Mercer’s Talent Trends, 2017 GLOBAL STUDY EMPOWERMENT IN A DISRUPTED WORLD
Candidate-driven hiring market
Experiences & perceptions drive outcomes
Employer brand & value proposition make
a difference
© Copyright 2018 SilkRoad | All Rights Reserved
IMPORTANCE OF EMPLOYER BRAND
DIFFERENTIATED IMPACTFUL INTENTIONAL CONSISTENT
MESSAGE MEANING EXPERIENCE DELIVERY
© Copyright 2018 SilkRoad | All Rights Reserved
TOP SOURCE OF HIRE:
REFERRALS REIGN FOR HIRES
60%
50% % Total
Applicants
40% % Total
Interviewed
30% % Total
Hired
20%
10%
0%
Employee Indeed LinkedIn Recruiter HigherEd Agency Campus Customer Glassdoor CareerBuilder
Referral Sourced Jobs Recruiting Career Site
This chart should not be viewed as an endorsement or preference for one source or method over any other method.
Employee Referrals remain the top source for hires.
© Copyright 2018 SilkRoad | All Rights Reserved
HOW TO MAXIMIZE
YOUR REFERRAL EFFECTIVENESS
Alignment Awareness Transparency
Your referral & employee Think like a marketer. Be transparent in your
experiences are tied Know your audience. communication process
Sentiment Scalability Mindfulness
Bad ER = unhappy Build an employee Keep the candidate
employees referral experience experience top of mind
you can maintain
Acknowledgement Measurement Outcomes
Recognize referrals & Measure what Measure
make them feel special matters! Improve
Repeat
© Copyright 2018 SilkRoad | All Rights ReservedTOP 5 BRANDED JOB BOARDS
Indeed is the leader
3% 2%
1% HigherEd
CareerBuilder
HigherEd 13% Jobs
5% Jobs HigherEd 6%
Glassdoor Jobs CareerBuilder
2%
CareerBuilder 6%
Glassdoor
4%
Glassdoor
24%
LinkedIn % Total
20%
LinkedIn % Total % Total
Applicants Interviewed 21%
LinkedIn
Hired
66%
61%
Indeed 66%
Indeed
Indeed
These charts should not be viewed as an endorsement or preference for one source or method over any other method.
© Copyright 2018 SilkRoad | All Rights ReservedOFFLINE VS. ONLINE
Offline Hires Way Ahead
To source high caliber talent,
25% 55% 22%
you may need to go offline…
Offline Offline Online
“
% Total % Total % Total
Applicants Interviews Hires
The best way, by far, to identify strategic
thinkers is to ask your own strategic
45% 78%
75% Online Offline
thinkers to make employee referrals.
Online Also try re-recruiting strategic former
These charts should not be viewed as an endorsement or preference for one source or method over any other method. employees who left your firm.
- Dr. John Sullivan
© Copyright 2018 SilkRoad | All Rights ReservedLEADING OFFLINE SOURCES
Consider How & When the Process Begins
8% 6%
Agency 6% Agency
6% Campus
17% Campus Recruiting
Agency Recruiting
10%
12% Recruiter 19%
Campus % Total Sourced % Total Recruiter
Sourced
% Total
Recruiting
Applicants Interviews Hires
9%
Recruiter
Sourced
62% 69%
76% Employee
Employee Employee
Referral Referral
Referral
These charts should not be viewed as an endorsement or preference for one source or method over any other method.
© Copyright 2018 SilkRoad | All Rights ReservedINTERACTIVE
POLLING
22333
INSTRUCTIONS
1. Use your smartphone
2. Text your response to 22333
Your response
2 Questions
© Copyright 2018 SilkRoad | All Rights ReservedCONVERSION RATIOS:
What does it take?
EXTERNAL SOURCES INTERNAL SOURCES
Indeed | LinkedIn | Glassdoor | CareerBuilder | HigherEd Jobs Employee Referrals | Recruiter Sourced | Internal Career Site
APPLICATIONS TO INTERVIEWS 29:1 APPLICATIONS TO INTERVIEWS 6:1
INTERVIEWS TO HIRES 5:1 INTERVIEWS TO HIRES 2:1
APPLICATIONS TO HIRES 129:1 APPLICATIONS TO HIRES 8:1
© Copyright 2018 SilkRoad | All Rights ReservedBREAK IT DOWN:
Applications to Hires
EXTERNAL SOURCES INTERNAL SOURCES
Indeed | LinkedIn | Glassdoor | CareerBuilder | HigherEd Jobs Employee Referrals | Recruiter Sourced | Internal Career Site
INDEED 130:1 EMPLOYEE REFERRALS 7:1
LINKEDIN 148:1 RECRUITER SOURCED 4:1
HIGHERED JOBS 116:1 INTERNAL CAREER SITE 41:1
GLASSDOOR 106:1
CAREERBUILDER 77:1
© Copyright 2018 SilkRoad | All Rights ReservedCAMPUS RECRUITING
Hires & Interviews Drop
7%
Interviews
6%
Hires
88%
Applicants
This chart should not be viewed as an endorsement or preference for one source or method over any other method.
© Copyright 2018 SilkRoad | All Rights ReservedRECRUITING
ANALYTICS
&
REPORTS
© Copyright 2018 SilkRoad | All Rights ReservedRECRUITING ANALYTICS • Activate Essentials • Pipeline Analytics • Mobile Friendly • Data pulls from your SilkRoad Recruiting system © Copyright 2018 SilkRoad | All Rights Reserved
RECRUITING ANALYTICS • 19 Reports • Recruiting Pipeline • Source of Hire • Time To Fill • Recruiter Performance • Resource Allocation • Candidate Experience • And more… © Copyright 2018 SilkRoad | All Rights Reserved
HOW CAN
I GET
THEM?
© Copyright 2018 SilkRoad | All Rights ReservedSOURCE OF HIRE REPORT
6%
Employee
Referrals
19%
Recruiting
10% Agency
HotJobs
Top
Sources 7%
Monster
of
Hire
45% 13%
Internal LinkedIn
© Copyright 2018 SilkRoad | All Rights ReservedDEMO © Copyright 2018 SilkRoad | All Rights Reserved
NOW, LET’S ACTIVATE!
Applying key take-aways from the
2018 Source of Hire Report
to Drive Talent Activation
© Copyright 2018 SilkRoad | All Rights ReservedRECRUITMENT TRENDS
ARITIFICIAL BIG DATA REDESIGN INTERVIEW POSITIVE CANDIDATE
INTELLIGENCE ANALYTICS STRATEGIES EXPERIENCE
Algorithms for Use data to transform Leverage video Employer branding
candidate selection hiring decisions and screening & video
(passive vs. actively employee retention interviewing
ready for job change)
Chatbots Use social media to Video assessment with More communications &
transform employee virtual reality to assess timely responses
referral programs skills in a simulated
work environment
Texting candidates
© Copyright 2018 SilkRoad | All Rights ReservedKEY TAKE-AWAY
DELIVER AN AMAZING,
PERSONAL CANDIDATE EXPERIENCE
A CANDIDATE’S IMPRESSION
starts earlier than you think
IT’S TIME FOR A NEW WAY OF THINKING
user centered design
CONSUMER-WORKER™
PERSONAL, RESPONSIVE COMMUNICATION
is a must
© Copyright 2018 SilkRoad | All Rights ReservedKEY TAKE-AWAY
EXCEPTIONAL EMPLOYEE EXPERIENCES
SUPPORT TALENT ACQUISITION SUCCESS
54% of hires come from referrals
Activated talent actively seek to attract
Like-minded, high performing candidates
Onboarding & engagement surveys include
Net Promoter Score
Ask for referrals
Alumni “brand ambassadors”
can drive referrals
© Copyright 2018 SilkRoad | All Rights ReservedKEY TAKE-AWAY
Invest in
building a
strong online
employment
brand
Online hires increased 30% over last year
Targeted recruitment marketing coupled
with nurturing passive candidates
New hire onboarding experience
influences online brand impression
© Copyright 2018 SilkRoad | All Rights ReservedINTEGRATION OF TALENT ACQUISITION,
ONBOARDING, & BEYOND
PREPARE
HIRE CONNECT
SELECT DEVELOP
STRATEGIC
ONBOARDING
ANALYTICS &
ENGAGEMENT
© Copyright 2018 SilkRoad | All Rights Reserved
TOOLSWHAT’S NEXT? Release Date: June 2018 © Copyright 2018 SilkRoad | All Rights Reserved
SILKROAD.COM
Talent Activation: Recruiting | Onboarding | Performance | Learning
SilkRoad, the world’s leader in Talent Activation, transforms traditional talent management technology into a continuum of
experiences that activate employees along their journeys—from first touch to last and every point in between. We empower HR
teams to engage their people in delivering on business success. Whether you want to source, hire and recruit top talent, onboard
them fast and stay with them as they develop into top performers, SilkRoad Talent Activation can help.
The “2018 Top Sources of Hire” report uses anonymized and aggregated SilkRoad Recruiting customer data and reflects their
talent acquisition strategies and should not be viewed as an endorsement of one source or method over another. This report is
provided for SilkRoad customers exclusively and select SilkRoad Partners for internal use only.
© Copyright 2018 SilkRoad Technology, Inc. | RPT-SOH2018-050118
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