Free vs. paid hiring tools on LinkedIn - Your guide to unlocking the resources you need, for any recruiting goal or budget.
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Free vs. paid hiring tools on LinkedIn Your guide to unlocking the resources you need, for any recruiting goal or budget.
There are many ways to find, attract, and recruit top
talent on LinkedIn. In this guide, we break down the top
free and paid features hiring managers and recruiters
Introduction use to source more of the right candidates, fast.
For each of your goals, you’ll see a range of ways
LinkedIn tools can help you solve any challenge.
We’ll cover how LinkedIn can help you:
– Attract top talent
– Find the perfect candidate, faster
– Engage and manage your applicants
– Track what’s working
Attract top talent The first step to finding the right candidate is letting them know your opportunity exists. Building an attractive employer brand and promoting your openings encourages engagement, drawing in the people you want to meet.
Free
Establish your Create a LinkedIn Page
company’s
LinkedIn Pages are a great way to share
the big picture about your business
and build beneficial relationships
digital
with followers by posting updates and
starting conversations. All new content
is automatically shared with followers.
presence
Paid
Show your culture on a
See LinkedIn’s Career Career Page
Page as an example →
A powerful employer branding tool,
Career Pages let you offer more
insight into your company with
additional tabs like company life,
where you can share a snapshot of
your culture with employee-created
content, testimonials, and videos.
Get 19x more job views with a
Career Page
Free
A hire is made every 10
Let members seconds using LinkedIn
know you’re Post in your LinkedIn Page feed
to alert your followers about
new job openings and tap into
hiring the power of your network
by leveraging employee and
follower shares.
Paid
Watch how to get Target the people you
your jobs in front of
candidates →
want to hire
Job Posts target qualified
professionals who match your
criteria, allow you to set your
budget, and only pay when they Paid
view your post.
Let LinkedIn do the work
Job Slots lets you rotate an
unlimited number of open job Convert your employees’ networks into
posts in and out for a set cost candidates by running Work With Us Ads
during a 12-month period. on employee profiles targeted to qualified
candidates. Our recruitment ads get up to
50x higher click through rates than typical
recruitment ads.
Find the perfect candidate, faster With your page and job ads up and running, you’re ready to start finding that next great team member. Getting great candidates into your pipeline requires understanding industry trends, the best sources for great talent, and the ability to discern good candidates from great ones.
Use analysis Free
Discover industry trends
and reports Search the web for trends, read up
on blogs and industry news, and
Search
to inform tap your network to understand
the general trends that may impact
how you find talent.
your search
strategy
Paid
Know what’s behind
See Talent Insights the numbers
at work →
Use LinkedIn Talent Insights
to instantly see trends tailored
to your industry and market,
and track movement across the
talent marketplace. Build up your
expertise on priority markets, talent
pools, and companies so you can
make better talent decisions.
Search for Free Connections Connections of Locations Current companies
candidates 6 top level data points
Use basic search filters including
Past companies Industries
who meet title, industry, and name to search for
candidates on LinkedIn.com.
your criteria Paid Connections Connections of Locations Current companies
40+ advanced search filters Past companies Industries Job titles Locations
Skills Companies Year of graduation Schools
See our search filters Home in on your candidate short list
by skill, location (including by post Industries Keywords Employment type Postal code
in action → code or city), employment type,
Spoken languages Profile languages Recently joined LinkedIn First names
and more. You can also see which
candidates are more likely to engage, Last names Network relationships Years of experience Years in current company
including people who previously
Years in current position Military veterans Fields of study Degrees
applied or follow your company page.
Seniority Current companies Past companies Company types
Company sizes Company followers Job functions Recruiting activity
Tags search Projects search Notes search Reviews search
Reminders search Hide previously viewed All groups My groups
Applicants Project statuses Candidate sources
Access Free
candidate Connect with your network
View profiles up to a 3rd degree
profiles that connection across the LinkedIn
network.
match the
criteria for
your role
Paid
Connect with anyone
on LinkedIn
Get unlimited access to the 610M+
members on the LinkedIn network
with Recruiter.
Engage and manage your applicants Once you’ve finished your research and narrowed in on your shortlist of candidates, it’s time to reach out and start the conversation so you can jumpstart the hiring process.
Engage
Free
Contact the best
candidates candidates in your network
Message anyone you’re connected with
using LinkedIn’s messaging platform.
Paid
Contact the perfect
candidate on LinkedIn
With 150 messages per month and
InMail message templates, you
can easily reach out to anyone on
LinkedIn, beyond your existing
network, to find your perfect
candidate. Plus, with InMail, you can
enjoy a 3x higher response rate than
reaching out by email.Track and Free
Manage your workflow
manage Update spreadsheets to manage
your workflow and track outreach,
the hiring responses, and interview scheduling.
Communicate with teammates via
preferred messaging platforms.
process across
stakeholders
Paid
See how teams use Projects
Engage quality talent
to track their pipeline → more efficiently
Share projects so you and your
teammates can manage candidates
in one pipeline, and everyone can
quickly check on a candidate’s status
and identify bottlenecks.Track what’s working The key to getting more efficient in your hiring practices is to track what’s working and what could be improved. That way, the next time you write a job description, source talent, or reach out, you’re following the techniques that work best.
Study the
Free
Manually track your talent
applicant pipeline
Calculate your applicant response
journey to rate to your open job posts and your
time to hire using manually tracked
information.
find areas of
improvement Paid
Get real-time hiring insights
With on-demand, intuitive reports,
you can see which InMail templates
are getting the most people to
respond or view the demographics
of the candidates applying to your
jobs. You can even pinpoint which
companies you are losing talent to and
so much more.Free
Conclusion – Share jobs with your network
– Search within connected circles
– Unlimited messaging within your network
In the same way that no two candidates are alike, no two
companies are alike. What works for you and your team may not – Manage communications and pipeline
be the best solution for someone in a different industry or with status manually
different hiring priorities. The key is to figure out how best to
meet your goals.
Paid
We offer a full range of hiring and recruiting solutions for – Apply 40+ advanced search filters
every step in the process to help you find and engage the right
candidates, build your brand, and make even smarter talent – Send 150 monthly InMail messages to any of
LinkedIn’s 610 million members (and enjoy
decisions with LinkedIn’s data and insights.
better response rates)
– Share projects with teammates
Request a demo – Access talent pool and company insights
tailored to you
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