Southeast Asia Investment Landscape - Malaysia Digital Hub

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Southeast Asia Investment Landscape - Malaysia Digital Hub
Southeast Asia
2018

       Investment Landscape

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Southeast Asia Investment Landscape - Malaysia Digital Hub
Contents
1   What makes SEA attractive?                                                         01
2   Attractive sectors                                                                 03
    2.1   Fintech                                                                      03
    2.2   E-commerce                                                                   03
    2.3   Transport                                                                    04
    2.4    Other sectors                                                               04
3   PE/VC investments in Southeast Asia - 2017                                         06
    3.1   Singapore, Indonesia take lion’s share of PE/VC investments in SE Asia       08
    3.2   Private Equity in Focus                                                      09
    3.3   Venture Capital in Focus                                                     09
4   Key Takeaways                                                                      13
    4.1   First mega IPOs have shown the way                                           13
    4.2 Mega Rounds are the New Normal                                                 14
    4.3 Venture funds are getting bigger and newer entrants are joining the fray       15
    4.4 As unicorns expand into newer services, consolidation is on the anvil          16
5   Top VC-backed Startups based in Southeast Asia                                     17
6   Growth Projections                                                                 18
7   Comments from PE/VC/startup stakeholders on the SEA ecosystem                      20
    7.1   Jeffrey Perlman, Managing Director, Head of Southeast Asia, Warburg Pincus   20
    7.2   Jenny Lee, Managing Partner, GGV Capital                                     22
    7.3   Thomas G. Tsao, Founding Partner, Gobi Partners                              23
    7.4   John Riady, Director, Lippo Group and Managing Partner, Venturra Capital     25
    7.5   Finian Tan, Chairman, Vickers Venture Partners                               26
    7.6   Amit Anand, Co-Founder & Managing Partner, Jungle Ventures                   27
    7.7   Roderick Purwana, Managing Partner, Sinar Mas Digital Ventures               29
    7.8   Michelle Suteja, Director, Central Capital Ventura                           30
    7.9   Albert Shyy, Principal, Burda Principal Investments                          31
    7.10 Nicko Widjaja, CEO, MDI Ventures                                              32
    7.11 Paul Santos, Managing Partner, Wavemaker Partners                             34
    7.12 Nikhil Kapur, Principal, GREE Ventures                                        35
    7.13 Paul Ark, Managing Director - Corporate Venture Capital, Digital Ventures     39
    7.14 Eddie Thai, Partner, 500 Startups                                             40
    7.15 Nicholas Bloy, Co-Managing Partner, Navis Capital                             41
    7.16 Alan Hellawell, Group Chief Strategy Officer, Sea Ltd                         44
    7.17 Ming Maa, President, Grab                                                     47
    7.18 Heang Chhor, Founder and Managing Partner, Qualgro                            50
    7.19 Trax co-founders, CEO Joel Bar-El & Chief Commercial Officer Dror Feldheim    51
8   Malaysia’s Investment Landscape                                                    52
    8.1   Victor Chua, Chairman, Malaysia Venture                                      52
          Capital Association and Founder, Vynn Capital
    8.2 Razif Abdul Aziz, Acting CEO and Chief Operating Officer, Cradle Fund          53
    8.3 Raja Hamzah Abidin, Managing Partner, RHL Ventures                             55
    8.4 Seng Teong Chua, Principal, Sun SEA Capital                                    58
    8.5 Funding Secured by Malaysia-based Startups in 2017 & H1 2018                   60
1

01
What makes
Southeast Asia
attractive?
Southeast Asia’s journey to the spotlight as an          Venture capital firms are raising larger funds
attractive investment destination has been a             -- a vote of confidence in the region’s potential
long and steady one. The region has witnessed            -- and are beginning to have to compete to
strong economic growth, even during the                  get into deals. The region is now home to nine
global financial crisis, with average growth             unicorns, with several others in the making
expected to exceed 5 per cent over the next              (PropertyGuru, ONE Championship), and these
few years (OECD, 2017).                                  startups are increasingly raising bigger funding
                                                         rounds to sustain their growth.
Every year since 2012, startups in Southeast
Asia have pulled in more money than the                  With an internet economy that was expected
previous year1. Home to over 600 million                 to have hit US$50 billion in 2017 and pegged to
consumers and the world’s fastest growing                exceed US$200 billion by 20252, it is no surprise
internet market, the region’s moment seems to            that Chinese tech giants and Silicon Valley
be now.                                                  majors are vying with each other and regional
                                                         competitors for a slice of this market.
This change is reflected in the startups and
investors in the region. With the ecosystem
maturing, we are seeing serious capital that
is significant in size and patient in joining
the fray. There are more opportunities being
created upstream, downstream and in sectors
previously untouched due to a lack of capital
and infrastructure.

1 The State Of Southeast Asia Tech, September 2017, CB   2 e-Conomy SEA Spotlight 2017, Google-Temasek
Insights

                                                 SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018                1
2
    “   “Southeast Asia hasn’t fully
        realized its potential. Given
        the family-owned business
        transformations across
        Southeast Asia in markets such
        as Indonesia and Malaysia, we
        see a great opportunity to invest
        even more in the region.”

        Ashish Shastry
        Head of Southeast Asia, KKR

    SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
2
02
Attractive sectors
2.1 Fintech                                                                   2.2 E-commerce
• More than half the adult population of                                      • E-commerce sales of first-hand goods was
      ASEAN is unbanked1 and the lack of access                                    estimated to have reached US$10.9 billion
      to financial services is acute in rural areas.                               in gross merchandise value (GMV) in 2017,
                                                                                   up from US$5.5 billion in 2015, growing at a
•     In ASEAN, peer-to-peer (P2P) lending is                                      41% CAGR5.
      forecast by Allied Market Research to grow
      at a compound annual growth rate of 51.5                                •    The overall regional e-commerce market is
      per cent to 20222.                                                           projected to hit US$88 billion by 2025.

•     The unmet electronic payment needs                                      •    Southeast Asia’s mobile internet users
      across four ASEAN markets -- In Indonesia,                                   spend on average 140 minutes per month
      the Philippines, Cambodia, and Myanmar                                       on e-commerce platforms versus 80
      -- total more than US$180 billion3.                                          minutes per month in the US.

•     In these four markets, the credit market
      currently serviced by the informal sector is
      worth approximately US$80 billion4.

1 State of Fintech in ASEAN, UOB                                              5 e-Conomy SEA Spotlight 2017, Google-Temasek
2 Ibid.
3 Accelerating Financial Inclusion in South-East Asia with Digital Finance,
   2017, Asian Development Bank
4 Ibid.

                                                  SEA e-commerce market size ($B)
100.0B

                                                                                            88.1B                        CAGR 2015-17
                                                                                                                         41%
 75.0B

                                                                                                                          CAGR 2015-25
                                                                                                                          32%
 50.0B

 25.0B

                                                             10.9B
                            5.5B
    .0B
                             2015                              2017                           2025

                                                 E Commerce

                                                                SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018                                 3
2
    2.3 Transport
    •     Transport demand in Asia has increased, on                             •   The overall ride-hailing market is projected
          average, four times per country since 19806.                               to touch US$20.1 billion in GMV by 2025.

    •     Ride-hailing services in Southeast Asia were                           •   Two of the biggest unicorns in Southeast
          expected to have reached US$5.1 billion in                                 Asia are ride-hailing majors – Grab and Go-
          2017, double the US$2.5-billion market in                                  Jek.
          20157.

    6 Unlocking Cities: The impact of ridesharing in Southeast Asia and
    beyond, November 2017, BCG
    7 e-Conomy SEA Spotlight 2017, Google-Temasek

                                    Indexed estimated growth in travel demand (1980=100)

        800

                                                                                                                                         Singapore

        600                                                                                                                              Korea
                                                                                                                                         Malaysia
                                                                                                                                         Vietnam

        400                                                                                                                              Thailand
                                                                                                                                         Indonesia
                                                                                                                                         Hong Kong
                                                                                                                                         Philippines
        200                                                                                                                              Australia

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    2.4 Other sectors
    •     The online travel market in Southeast Asia                             •   Horizontal personal services are emerging
          reached US$26.6 billion in 2017, led by                                    as a new lucrative area as ride-hailing
          growth in airline and hotel bookings8.                                     players expand to food delivery, courier
    •     Online media services touched US$6.9                                       services, and digital payments.
          billion in 2017, driven by online ads and
          gaming.

    8 e-Conomy SEA Spotlight 2017, Google-Temasek

4             SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
“
“The market is so big. The
market for payments, the
market for food delivery, all
things food, the market for
transport, we’re barely scraping
the surface of how big these
markets can become in the
region, and as we become
bigger and bigger, I think that
that mindset is also important
to have and competition is
super necessary.”

Nadiem Makarim
Founder and CEO, Go-Jek

                  SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018   5
3

03
    PE/VC investments in
    Southeast Asia - 2017
                     25

                     20

                     15
       USD Billion

                     10

                      5

                      0

                                   2014                          2015                  2016                 2017

                                                 PE                     Corporate VC              VC
         Source: Preqin,: SVCA                                                                                     Graph: SVCA

    According to Preqin data, private equity (PE)                          investors were part of seven of the top 10 deals
    and venture capital (VC) investments into                              by size in Southeast Asia in 2017.
    Southeast Asia almost tripled to US$23.5 billion
    in 20179, hitting a four-year high.                                    The year’s notable deals included the US$11.6-
                                                                           billion privatisation of GLP (formerly known
    The growth was driven by a surge in corporate                          as Global Logistic Properties) by a Chinese PE
    investments as leading companies across Asia                           consortium and Grab’s US$2-billion funding
    co-invested in or led sizable funding rounds for                       round led by SoftBank and Didi Chuxing.
    startups in the region. In fact, corporate

    9 Southeast Asia PE & VC: May 2018 Investment Activity, Singapore
      Venture Capital & Private Equity Association (SVCA)

6                SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
“
“We’re starting to see a much
greater desire from a select
group of our LPs that want
more exposure to SEA and they
have expressed their desire
and willingness to co-invest in
opportunities here. I would say
this has happened in the last 18
months or so when the interest
level in this region picked up
considerably.”

Jeffrey Perlman
Managing Director and Head
of Southeast Asia, Warburg Pincus

                   SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018   7
3

    3.1 Singapore, Indonesia take lion’s share of PE/VC
    investments in SE Asia
    Singapore10 and Indonesia remain the top                                As the fourth-largest economy in the
    destinations for PE and VC investments in the                           world, Indonesia remains a key market, and
    region, accounting for more than 90% of all                             significantly untapped at that, for businesses
    deal value in 2017.                                                     and investors alike. It is also home to four of
                                                                            the region’s unicorns – Go-Jek, Tokopedia,
    The city-state’s pro-business policies, tax                             Traveloka and Bukalapak.
    treaties and a transparent regulatory regime
    make it an attractive regional hub for fund                             Vietnam continues to show promise, with
    managers and businesses seeking growth in                               investments growing almost three times over
    Southeast Asia.                                                         the last two years to exceed US$510 million in
                                                                            201711.

                                                                            11 Southeast Asia PE & VC: May 2018 Investment Activity, Singapore
    10 Includes investment through Singapore holding vehicles.                 Venture Capital & Private Equity Association (SVCA)

                        25

                        20

                        15
       USD Billion

                        10

                         5

                         0

                                        2014                     2015                         2016                           2017

                     Singapore   Indonesia     Vietnam    Thailand      Malaysia      Cambodia         Laos       Myanmar           Philippines

        Source: Preqin,: SVCA                                                                                                     Graph: SVCA

8                    SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
3
3.2 Private Equity in Focus
Private equity deal value in Southeast Asia                             transactions; such deals grew at 113% annually
increased from US$9.2 billion in 2014 to US$15.5                        from 2014 to 2017.
billion in 201712.
Deal activity in the region was driven by the                           In 2017 alone, privatisation deals involving PE
growing PE interest in public to private                                firms grew 5.8x year-on-year, led by the mega
                                                                        GLP deal.
12 Southeast Asia PE & VC: May 2018 Investment Activity, Singapore
   Venture Capital & Private Equity Association (SVCA)

                 18

                 16

                 14

                 12

                 10
USD Billion

                  8

                  6

                  4

                  2

                  0

                                  2014                      2015                   2016                         2017

              Public to Private      PIPE       Buyout          Growth Capital    Add-on       Merger           Restructuring

 Source: Preqin,: SVCA                                                                                             Graph: SVCA

3.3 Venture Capital in Focus                                              US                                    0.40%
Venture capital inflow in Southeast Asia has
been steadily rising. These investments stood
at 0.18% of the region’s GDP in 2016, up from a                         China                           0.03%
mere 0.04% in 2014.

The uptick in VC investments brought the                                 India              0.18%
region at par with India in terms of proportion
of GDP as it continues to trail China (0.30% of
GDP).                                                                    SEA                0.18%

                                                                                 Venture capital investments (% of GDP)

                                                            SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018                             9
10
      “  “The SEA private equity
         market still lacks depth. This is
         improving as more institutional
         funds deploy capital and make
         profitable exits for LPs.”

         Yar-Ping Soo
         Partner (Singapore),
         Adams Street Partners

     SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
3
According to Preqin data, venture capital                              In an indication of the growing maturity of the
investments in Southeast Asia grew 4.8x from                           regional startup ecosystem, the largest gain
US$1.7 billion in 2014 to US$8 billion in 201713.                      was seen Series C onwards; such investments
                                                                       rose from US$738 million in 2014 to US$6.3
Seed and Series A investments in the region                            billion in 2017. In fact, Series C and subsequent
increased from US$39.5 million in 2014 to                              financing rounds accounted for 79% of the
US$83.1 million in 2017.                                               year’s total VC investments.

13 Southeast Asia PE & VC: May 2018 Investment Activity, Singapore
   Venture Capital & Private Equity Association (SVCA)

              9

              8

              7

              6

              5
USD Billion

              4

              3

              2

              1

              0

                             2014                            2015                   2016                   2017

                    Seed/Angel                  Series-A             Series-B        Series-C +       Others

 Source: Preqin,: SVCA                                                                                         Graph: SVCA

It is worth noting that the traditional                                US$100-billion Vision Fund. This is also reflected
boundaries between private equity and                                  in Southeast Asia where investors ranging
venture capital are getting blurred globally,                          from private equity firms to hedge funds are
due in no small part to the launch of SoftBank’s                       participating in smaller venture deals.

                                                            SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018                    11
12
     “   “Southeast Asia represents a
         market with huge potential.
         IFC’s increased focus on
         supporting innovation and
         digital transformation in
         emerging Southeast Asia
         has led to partnerships with
         regional early-stage venture
         funds that help build local
         start-up ecosystems.”

         Pravan Malhotra
         Venture capital lead for South
         and Southeast Asia and Asia
         internet investments, IFC

     SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
4

04
Key Takeaways
4.1 First mega IPOs have shown the way
Having a clear and viable exit path is critical               It was followed by gaming hardware maker
to investors. Southeast Asia’s track record on                Razer that raised around $504 million (after
this front, however, has been iffy at best. With              deductions) on the Hong Kong Stock Exchange
most startups in the region unprofitable, and                 in November. Its market cap stands at about
still burning cash in pursuit of growth, a public             HK$16.42 billion or US$2 billion.
market listing has not been a favoured option.
                                                              While the seesaw performance of both these
However, the recent IPOs of some of the bigger                stocks have not alleviated concerns, an IPO
startups from this region have sparked hope.                  doesn’t remain the distant option it used to be
Singapore’s internet company Sea (formerly                    for startups in the region. Case in point: Go-Jek
known as Garena) raised US$884 million in                     founder Nadiem Makarim has mentioned that
a New York IPO in October 2017, and today                     he would prefer to list the startup in Indonesia.
boasts a market cap of around US$5.13 billion.                A path to profitability, of course, remains the
                                                              key criterion to decide on the timing of its IPO.

 SEA-based companies have seen a number of successful listings in the region, as well as
 in the USA

    (Listed on JKSE in Oct 2017)                (Listed on NTSE in Oct 2017)           (Listed on ASX in Sep 2012)

                           (Listed on PSA in Dec 2014)                  (Listed on HKSE in Nov 2017)

Graphic: Jungle Ventures

                                                   SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018                          13
4
 4.2 Mega Rounds are the New Normal
     The funding rounds for Southeast Asia’s                                         Early this year, Indonesia’s Go-Jek closed a
     startups are progressively getting larger, led by                               US$1.5-billion funding round backed by Google,
     the unicorns raising multi-billion-dollar rounds.                               Tencent, BlackRock, JD.com, Meituan-Dianping
                                                                                     and local conglomerates Astra International
     Prominent among these is Singapore-                                             and Djarum Group. It is reportedly raising
     headquartered Grab that raised a US$2.5-billion                                 another US$1-1.5 billion round of financing.
     funding round co-led by Didi Chuxing and
     SoftBank in 2017. More recently, the ride-hailing                               Other notable mentions include Indonesian
     firm announced raising another US$2 billion                                     unicorn Tokopedia that raised US$1.1-billion in
     in an ongoing round, with plans to raise US$1                                   an Alibaba-led round in August 2017.
     billion more in the offing.

     Chinese tech giant Alibaba injected US$2
     billion in e-commerce major Lazada in 2017,
     doubling its investment in the startup to US$4
     billion.

                                 Breakout of rounds > $50m (Mega Rounds)

                                 Q1’18       0.32     0.61
                                                                                                       Over the last nine quaters,
                                 Q4’17       0.15 0.39                                                mega rounds have comprised
                                                                                                      84% of total capital invested

                                 Q3’17              1.40              1.66
Mega Rounds Finance Per Quater

                                                                                                          Mega Rounds
                                                                                                          Non-Mega Round
                                 Q2’17       0.14

                                 Q1’17       0.09          0.26

                                 Q4’16         1.21            1.36

                                 Q3’16                                       4.84                  5.10

                                 Q2’16         1.05               1.36

                                 Q1’16                1.92                   2.14

                                         0      1          2      3          4                 5

                                                                       USD Billion
     Graphic: Jungle Ventures

14                               SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
4
4.3 Venture funds are getting bigger
and newer entrants are joining the fray

Venture capital firms based in Southeast
Asia are raising larger than before funds. The        6. Latitude Venture Partners –
region has also seen the entry of new players         US$200 million
seeking to raise mega funds to fuel the startup       Backed by Indonesian conglomerate Sinar
ecosystem. The largest funds raised by VC firms       Mas, Latitude Venture Partners is a new
based in the region include:                          geography-agnostic fund. It is currently eyeing
                                                      investments in the US and Europe, in addition
1. B Capital – US$360 million                         to Asia and is particularly interested in the
Co-founded by Raj Ganguly and Facebook                healthcare/ healthtech segment.
co-founder Eduardo Saverin, B Capital closed
its maiden fund in February 2018. The fund will       7. EV Growth – US$150 million
invest globally but maintain a special focus on       A joint venture between Indonesia’s Sinar Mas,
Asia.                                                 East Ventures and Yahoo! Japan, EV Growth
                                                      was launched in March 2018. It plans to invest
2. Grab Ventures – US$250-                            in growth-stage startups in Southeast Asia with
million corpus for Indonesia                          a special focus on Indonesia.
Grab’s venture and innovation arm was
launched in June to partner or invest in              8. Jungle Ventures – US$150 million
startups solving mobility, food, logistics, fintech   With its third fund, the venture capital firm
and other O2O challenges. The venture arm             plans to double down on its investments in
has announced plans to invest IDR3 trillion           Southeast Asia and India. It had previously
(US$250 million) in Indonesian startups.              raised a $100 million fund from investors
                                                      including Temasek, IFC and Hubert Burda
3. Vickers Venture Partners –                         Media.
US$230 million
In October 2017, Singapore-based Vickers
                                                      9. ST Engineering Ventures – US$150 million
Venture Partners announced raising a total
                                                      ST Engineering launched its corporate venture
of US$230 million for its fifth fund, including
                                                      capital (CVC) unit with a corpus of $150 million
a yuan-denominated vehicle of US$40
                                                      in 2017. The new unit will target early-stage
million. The fund will focus on investments in
                                                      startups in robotics, autonomous technology,
Southeast Asia, China, India and the US.
                                                      data analytics and cybersecurity.
4. Vertex Ventures – US$210
million                                               10. Openspace – US$135 million
The venture capital arm of Temasek Holdings           In August this year, Openspace Ventures,
closed its third Southeast Asia fund in October       formerly known as NSI Ventures, announced
2017, exceeding its US$150-million target. The        the final close of its second Southeast Asia
fund also marked the first time it raised money       fund at $135 million with investments from
from outside investors such as Kasikornbank in        Stepstone Group and state investment firm
Thailand and Cathay Life Insurance in Taiwan.         Temasek Holdings.

5. Meranti ASEAN Growth Fund                          11. Hatcher+ – US$125 million
– US$200 million                                      Data-driven venture investment platform
Shanghai-based VC firm Gobi Partners                  Hatcher+ comes from the stable of Hatcher,
launched the fund in August 2017. Backed              a VC fund and incubator. Its $125-million
by Mavcap and Korea’s GS Shop, the growth             Hatcher+ H2 venture fund recently forged
fund will target Series B and C rounds and            a partnership with Australia’s largest tech
concentrate on cloud services, e-commerce,            accelerator BlueChilli to co-invest and build
fintech and Muslim-focused tech (TaqwaTech).          240 global startups.

                                           SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018                   15
4
                                                        Launched in March this year, Tin Men targets
 12. Insignia Ventures Partners –                       pre-series A investments in Southeast Asian
 US$120 million                                         startups in the B2B technology space.
 Singapore-based Insignia Ventures Partners,
 founded by former Sequoia Capital venture              19. Kejora-Intervest fund – US$100 million
 partner Yinglan Tan, closed its maiden fund at         Kejora Ventures is looking to hit the final close
 $120 million early this year. The milestone came       of its $100-million joint fund with South Korean
 less than a year after Tan left Sequoia’s office       counterpart Intervest by the end of this year.
 in Singapore. The fund will target technology          The first close of the fund came in December,
 startups operating in Southeast Asia.                  raising more than half of the targeted size, at
                                                        $60 million, from limited partners including
 13. Digital Ventures – US$100 million                  Korea Venture Investment Corp.
 Siam Commercial Bank doubled the corpus
 of its fintech-focused venture capital arm this        20. VinaCapital Ventures – US$100 million
 year to $100 million. The geography-agnostic           VinaCapital, one of the largest investment and
 VC fund has backed Singapore-based Golden              asset management firms in Vietnam, recently
 Gate Ventures and Dymon Asia Ventures as               launched a $100-million venture capital
 well as US-based Nyca Fund II.                         arm. VinaCapital Ventures will capitalise on
                                                        Vietnam’s technology sector with investments
 14. MDI Ventures – US$100 million                      of $2-10 million per company.
 Telkom Indonesia’s corporate venture capital
 arm, MDI Ventures, was launched in 2016 to
 invest $100 million in global and domestic             4.4. As unicorns expand into
 startups across four years. The VC firm invests        newer services, consolidation
 Series A onwards and focuses on investments
 in Indonesia, APAC and Silicon Valley.
                                                        is on the anvil
                                                        The region’s unicorns are expanding their
 15. Mistletoe – US$100 million                         services to span everything from on-demand
 Started by billionaire tech investor Taizo Sun,        services such as ride-hailing and grocery
 Mistletoe is a combination of an early-stage           delivery to financial services such as insurance
 venture firm, incubator and entrepreneur-in-           and payments.
 residence program.
 Son, who built his fortune on hit smartphone           Grab has outlined its ambition to become an
 game Puzzle & Dragons, plans to invest $100            “everyday super app” for users in the region;
 million in Southeast Asian startups within five        Go-Jek is tapping its diversified investor base to
 years.                                                 accelerate growth – collaborating with Google
                                                        on platform mobility, Tencent on payments
 16. Golden Gate Ventures – US$100 million              strategy, JD.com on logistics operations, and
 The VC has completed a first close of over             Meituan Dianping on merchant transactions
 $65 million in commitments and a full close            and deliveries.
 for the fund is expected before the end of
 the year. The fund will target Southeast Asia’s        Gaming major Razer has entered digital
 technology sector, with a particular interest in       payments while NYSE-listed e-commerce and
 e-commerce, payments and mobile apps.                  game development firm Sea Ltd is expanding
                                                        to advertising. With these changes afoot, these
 17. Qualgro – US$100 million                           companies are likely to look very different
 In August, Qualgro announced the first close           from their origins.
 of its fund at $60 million. With its latest fund, it
 plans to double down on B2B companies in the           These developments may also cause a shift in
 tech space across Southeast Asia and Australia.        Southeast Asia’s startup-investor ecosystem.
                                                        Smaller startups will need to find their niche
 18. Tin Men – US$100 million                           or risk being acquired by deep-pocketed
 In August, new VC firm Tin Men Capital                 unicorns. This could spell additional exits for
 announced the first close of its maiden                investors who made an early bets on some of
 $100-million fund.                                     these opportunities.

16    SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
5

05
Top VC-backed
Startups based
in Southeast Asia

                                *Southeast Asia includes Brunei,
                                Cambodia, East Timor, Indonesia,
                                Laos, Malaysia, Philippines,
                                Singapore, Thailand, Vietnam
                                Source: PitchBook data through
                                August 15, 2018

         SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018           17
6

 06
    Growth
    Projections
According to a recent survey of limited partners                A net balance of about 26 per cent of LPs
conducted by Coller Capital, Southeast Asia will                surveyed said that Southeast Asia will be more
become more attractive for buyouts in the next                  attractive for private equity in the next three
three years compared to several developed                       years. This compares to China’s 14 per cent and
markets in the Asia-Pacific region.                             Japan’s 11 per cent.

 South East Asia                                                                 26%

          China                                 14%

          Japan                         11%

     Australasia               8%

           India   3%

    South Korea    3%

                   Net balance (more attractive minus less attractive)                    Graphic: Coller Capital

 Another prediction comes from Malaysia’s                       According to KPMG14, AI is expected to be
 Catcha Group that expects SEA to have 460                      one of the biggest bets for the foreseeable
 million internet users by the end of 2019,                     future in Asia, with deal activity expected to
 creating a massive opportunity that will attract               rise in markets including China, Singapore,
 private tech funding from regional and                         and Indonesia. Healthtech and edtech are also
 foreign investors.                                             expected to gain more attention from investors
                                                                over the next few quarters.

                                                                14 Venture Pulse Q1 2018, KPMG

18       SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
“
“Southeast Asia, like other
emerging markets such as
South America, is very attractive
but the size of the middle class
will be a determining factor
as to how fast these markets
can grow. Basic internet
infrastructure, payment
systems, these things are still
lagging behind. But the internet
giants like Alibaba and Tencent
coming in will accelerate the
growth process.”

Helen Wong
Partner, Qiming Venture Partners

                   SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018   19
7

07
    Comments from
    PE/VC/startup
    stakeholders on the
    SEA ecosystem
 7.1 Jeffrey Perlman, Managing Director, Head of
 Southeast Asia, Warburg Pincus
 On the startup evolution in                        have to come in to do earlier stage deals –
 Southeast Asia:                                    we need to help bridge that gap for many of
 We had put together a slide in the past            these companies to get them to the larger
 which showed there were 7 or 8 unicorns in         institutional rounds later on. Over time, you will
 SEA, and then another 300+ companies that          see private equity firms like us go earlier into
 have basically raised series A or pre-series A     the life cycle of these companies in SEA.
 funding. There were only a few companies
 who had even raised Series B or C and it is        On increased competition
 mainly because the Go-Jeks, Garenas and the        in SEA and growing interest
 Grabs, and the other unicorns have been big        among North Asian strategics:
 absorbers of capital.                              It’s a fact of life in almost any market, not just
                                                    in the context of SEA, that a lot of investors
 Most investors were new to SEA and they went       are looking at a limited number of deals.
 with these platforms, and as a result, these       Alibaba has been looking at e-commerce
 companies have been able to expand across          and payments-related businesses in SEA,
 multiple verticals – but in markets like China     while Tencent has been looking at the
 or India, there would have been multiple           gaming ecosystem with VNG and Garena,
 competitors in each of those verticals that        and obviously stepping in a little bit broader
 had raised funding on their own. And because       with service e-commerce with their Go-Jek
 there wasn’t much of this local capital in SEA,    investment.
 these unicorns took most of the external
 capital that came in.                              These investors are also very targeted with
                                                    the markets they are looking at within SEA. I
 I think what you’re going to start to see is the   think as they get more comfortable, they will
 next series of companies start to emerge, and      then want to build ecosystems around some
 it means that firms like Warburg will likely       of the platforms they have invested in, or bring

20   SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
7

                                                     “
in some of their portfolio companies from
China to get the ecosystem in place. Look at
the number of portfolio companies the likes of
Tencent and Alibaba have.

On Vietnam:
It is not surprising that Vietnam is seeing
interest from investors. Even in the past, there’s
always been an interest in Vietnam but, on the
back of successful deals like Vincom Retail, the
country grabbed a lot of attention, because
(these deals) validated that you could invest
in scale and also exit in scale. The competition
level has certainly grown from when we first
started investing in Vietnam over five years
ago.

On untapped opportunities
in SE Asia:
                                                     “What you’re going to start
We’ve probably done more startups in Asia on         to see is the next series of
the real estate side than we have even on the
technology side. There are many residential-
                                                     companies start to emerge,
focused businesses across emerging Asia              and it means that firms
which offer the highest rate of returns, and
so a lot of focus and capital has gone
                                                     like Warburg will likely
into this space.                                     have to come in to do earlier
Our vision has been to create the other key
                                                     stage deals.”
slices of the pie – the largest retail players,
largest office, logistics, industrial and
hospitality players and to do so always as
platforms. We’ve done it both in Vietnam
                                                     			Jeffrey Perlman
                                                     			Managing Director,
and Indonesia, on the retail side with Vincom
                                                     			 Head of Southeast Asia,
Retail and NWP Retail, respectively, and we’re
                                                     			Warburg Pincus
building it in logistics with ESR, BW Industrial
in Vietnam and with Embassy Group (in India).
So I think that’s one key proprietary area where
we can build platforms.

I think there are opportunities in the financial
services and healthcare sectors too where we
can spin people out from some of the existing
institutions to build something behind a key
thesis and we have a track record for building
companies in this space in both India and
China as well.

                                          SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018   21
7
 7.2 Jenny Lee, Managing
 Partner, GGV Capital
 On considering a more active
 presence in SEA:
 There are a couple of trends that have led us to      get USD coming in. I think Southeast Asia is
 consider doing something more actively in the         at that phase now, it’s a net positive to have
 [Southeast Asia] region. One, Chinese startups        more players. It will give the local VCs more
 are migrating and exporting their business            competition for sure, but it also means they
 model to Southeast Asia – Indonesia or the            can up their game. The local VCs may have
 rest of the region. This trend is increasing in       thought that they get to seal all the deals
 velocity.                                             and less was done on the value-add part
                                                       after the investment.
 Two, we are also seeing the Southeast
 Asia market maturing. Indonesia has over              What the entry of strategic capital
 100 million internet users and their usage            from China could mean for SEA:
 behaviour is very similar to China five to 10         When you have strategic capital or GGV-
 years ago. So the maturing market on the              type of capital coming in, we don’t just bring
 consumer side is becoming pretty interesting.         capital, we bring relationships, networks and
                                                       experiences. And when you’ve fought a war
 The fact that we were in China all these years,       in China, you have more knowledge since you
 we have the natural advantage to track those          know how battles are being fought. These
 companies that are exporting their business           battles are not about fighting over 10,000 users,
 models and that makes us want to do a bit             it’s over millions of users. So the challenges,
 more. We’re now monitoring very cautiously            the pitfalls, all lessons learnt from the Chinese
 how the Southeast Asia market will shape up.          companies getting to unicorn status and IPO –
 If it makes sense, we will do something more          those are accumulated experiences. Southeast
 there.                                                Asia’s local VCs have not seen those. Maybe
                                                       a few have seen one or two but they haven’t
 On SEA’s pain points:                                 fought the battle.
 The biggest issue in Southeast Asia now
 is the funding gap. There are ideas – some            So, when you have an influx of more
 good, some not so good – but when there is            experienced capital, it will make the
 a funding gap, it will prevent or scare away          ecosystem better and hopefully there will
 entrepreneurs who have ideas because they             end up being more experienced investors
 feel that they cannot get funding or they get         in the market. Better investors mean better
 one round of funding and then they cannot             companies will be funded, and those
 continue. So historically, the funding gap is a       companies will have a chance to be successful
 big issue. Now with more players setting up           in a shorter amount of time.
 investment funds, the diversity of capital is
 pretty normal as to how emerging markets
 grow. So I would say that it’s a positive trend.

 In the level that the capital is interested in,
 it’s still not competitive enough. I would say
 that there’s still not enough capital going
 around. if you look at how China has grown,
 the first wave of capital wasn’t strategic – Intel,
 Microsoft, IFC, they are the ones who first
 started investing in startups and trained the
 first generation of VCs in China. After that you

22    SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
7

“
                                       7.3. Thomas G. Tsao, Founding
                                       Partner, Gobi Partners
                                       On what makes Southeast
                                       Asia attractive:
                                       Looking at Southeast Asia, the demographics
                                       are incredibly favourable – it’s one of the
                                       youngest populations in the world – and
                                       they’re going to leapfrog even China in terms
                                       of tech adoption. So how could you not be
                                       excited? Fortunately for us, we identified that
                                       opportunity eight years ago. We were one
                                       of the first Chinese venture capital firms to
                                       expand out to this region, so we got a head
                                       start. In many ways, we are enjoying that first-
                                       mover advantage because of the relationships
                                       and networks that we already have in place.
                                       We’re delighted that other firms are now
“With Chinese VCs going                realizing the potential of Southeast Asia, but for
                                       newer entrants, it’s like coming into the middle
into Southeast Asia, it                of the movie; we have the benefit of being here
means that incumbent                   since the opening credits.

VCs really have to grow                On expanding in Southeast Asia:
up really fast. With varied            We’ve been expanding; we just opened an
                                       office in Bangkok, on top of the on-ground
capital, CEOs of startups              teams we already have in Singapore and
could also grow up faster              Jakarta. Overall, we have 21 team members
                                       – this brings the total to four offices across
and if they become serial              Southeast Asia now. We believe having people
entrepreneurs, it’ll be good           on ground is the key to having access to
                                       exclusive deals, network strength, and a deep
for the ecosystem.”                    understanding of the markets. What sets Gobi
                                       apart is that we chose Kuala Lumpur as our
                                       regional headquarters, and we now have a
Jenny Lee                              team of 12 here. Thus far, it has proven to be the
                                       right choice for us. We are currently managing
Managing Partner, GGV Capital
                                       three dedicated funds of different stages, to
                                       capitalize on the full funnel in Southeast Asia.
                                       The firm has now invested in 50 startups, with
                                       20 of them being in Malaysia.

                                       On exits:
                                       My mentor told me that being a good investor
                                       is not knowing when to invest, but knowing
                                       when to sell. In China, we went through these
                                       cycles, and we ultimately know that we have to
                                       return money to LPs. We’ve already achieved
                                       four exits in Southeast Asia; companies like
                                       Hermo, and a more recent one that has not
                                       been publicly announced yet. We believe that a
                                       lot of exits in Southeast Asia will be generated

                                SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018              23
7
 through M&A, an area where we have a lot of              On other opportunities
 experience. For example, in China we recently            in the region:
 sold Dianwoda to Cainiao – for a 22x return.             24 per cent of the world’s population is Muslim,
                                                          but they only generate 8 per cent of the
 On Kuala Lumpur as a startup hub:                        world’s GDP. Many people feel that the glass
 Kuala Lumpur, as a startup ecosystem, is on              is half empty, but we think that the glass is
 par or may have even surpassed Singapore.                half full. Will this market normalize and grow
 Look at Alibaba: they recently announced that            3x? We think it will, and we believe there is
 they’re setting up a Digital Free Trade Zone             tremendous upside.
 in Malaysia. Gobi has worked with Khazanah,
 MAVCAP, MaGIC, and MDEC, and they have                   Unfortunately, this market is currently
 been doing a great job at boosting the                   underserved. That’s why we are focusing
 ecosystem.                                               on ‘TaqwaTech’ – startups that are using

                                                          “
                                                          innovation and technology to serve the
 If you’re a startup, I think it’s really attractive to   Muslim community. We have announced
 be based in Malaysia, where your dollar can go           three TaqwaTech deals – Tripfez, SimplyGiving
 a lot further and you will get the same access           and Offpeak. There is no doubt that there will
 to equivalent, or even better talent. And this           be unicorns emerging from the Taqwatech
 does not only apply to Malaysia, it also applies         space. The only question is: will Gobi be
 to other cities such as Bangkok, Ho Chi Minh             invested in them?
 City, Jakarta, and Manila, and that’s why you
 see them flourishing.

 On what could be done to foster
 investments in Malaysia:
 Malaysian institutional investors have
 traditionally been more risk averse and
 preferred investing into the later stages of big
 tech startups. However, many times these
 deals come with an inflated price, and may not
 actually be less risky.

 A better approach may be to gain exposure                “At Gobi, we want to be
 to these companies in the earlier stages by              in underserved markets
 investing in a VC fund. That way, you are
 paying a lower entry valuation, and you are              where innovation is
 able to track the companies’ progress so that            occurring at the edge.
 when they have scaled up, you will have the
 conviction to invest substantially more directly
                                                          That’s where the returns
 into the company.                                        are the highest – that’s
 In Singapore, Temasek makes strategic
                                                          what we did in China and
 investments to promote local VC champions.               now, in Southeast Asia.”
 Maybe the new government could adopt a
 similar strategy in Malaysia. Then you could
 make Kuala Lumpur the venture capital                    			Thomas G. Tsao
 funding hub for Southeast Asia. The foundation
                                                          			Founding Partner,
 is already here.
                                                          			Gobi Partners

24    SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
7
7.4 John Riady, Director,
Lippo Group and Managing
Partner, Venturra Capital

On why Lippo ventured into VC:                     On the untapped potential in the
The challenge for traditional businesses,          e-commerce market:
including Lippo, is that we get caught up in our   I continue to be very optimistic about
own little world, not realizing that the whole     e-commerce. Right now, e-commerce is only
world has moved beyond us. Because we are          2 per cent of the market. But it will go to 10, 12,
concerned about this we created Venturra.          13 per cent. My second thought is that when
                                                   we talk about e-commerce, we need to think
And obviously, we also want to make money          omnichannel because if you take a look at even
investing. We have invested in a total of 22-23    a market like China that’s already so advanced
companies. Right now, I think we are probably      in e-commerce, their online penetration is only
eight times our portfolio, so it’s a successful    20 per cent, which means 80 per cent of the

                                                  “
fund and it’s interesting to see how the whole     market is still, quote-unquote, offline.
industry has grown over the last four years.
                                                   That’s why right now, Alibaba and these online
                                                   players are buying offline companies. Alibaba
On evolution of the VC ecosystem:                  is creating their own offline stores, JD as well,
Three years ago, there were very few players.      Tencent as well. So they’re seeing that sure,
Now the ecosystem is much more mature.             online is big, but even in China, it is 20 per cent
We see that as a good thing. If you’re the only    of the market. The other 80 per cent is offline.
one investing, there is nobody else supporting.
So in the investing world, it’s good to have
company, so to speak.

On staying focused on SE Asia:
Generally, we think Southeast Asia is one of
the most exciting tech spaces, so we really
want to focus here. There are exciting things
everywhere but you need focus, and these
companies require due diligence, require you
to put in the work and make sure you can also
add value to them.                                 “We think Southeast Asia
On finding the right founders in Indonesia:        is one of the most exciting
It’s improving. Indonesia has excellent            tech spaces, so we really
entrepreneurs. Obviously, entrepreneurship
is very difficult. For every 100 companies that    want to focus here.”
start, only maybe one or two really make it
– that’s the nature of the business. But that
doesn’t mean we have bad entrepreneurs, that       John Riady
just means entrepreneurship is inherently very     Director, Lippo Group and
challenging.                                       Managing Partner, Venturra Capital

                                         SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018                  25
7
 7.5 Finian Tan, Chairman,
 Vickers Venture Partners

 The evolution of Southeast Asia’s                   sector is too is still young and developing its
 start-up investments:                               entire ecosystem.
 In the early days there weren’t much high-
 growth tech businesses in the region. Then it       Overall, however, ASEAN – for the foreseeable
 began in China and now Southeast Asia and           future – will continue to adapt new technology
 India have started to have their own unicorns       from the West to suit its own specific needs.
 too. Although It is still only a small family
 action of China, it should grow relatively as the   Staying ahead of the regional
 economies undergo long-term high-growth             VC competition
 led by the new economy.                             We are different in many ways. We don’t
                                                     necessarily try to be different for the sake of
 Greatest challenges towards the                     it; it’s just in our DNA. We are global and are
 regional VC ecosystem:                              not focused on any one sector or geography.
 The Venture Capitals (VCs) will naturally come      We also have a big team and many offices
 when the opportunities present themselves.          compared to our total funds raised.
 Sometimes they are even too early. Like in
 India, where the early birds saw some losses        We believe that, in order to achieve results, we
 due to an overheating of the market; thinking       only need to do three things right: a good deal
 that India is just a decade behind its peers        flow; a good filter; as well as the ability and
 when it is actually several decades behind.         willingness to spare no effort when nurturing
                                                     the growth of our portfolio companies.
 In fact, a lot of capital has recently come from
 China and not just the traditional sources from
 the developed countries. This ha been primarily
 from the big corporates and Chinese VCs
 looking to expand beyond china.

 Emerging start-up trends in
 Malaysia and ASEAN:

 The trends in the West are generally led by
 the macro technology trends of the world. In
 emerging markets, they are driven more by
 needs which are solved by new applications of
 Western technology. For example, the choking
 congestion in Jakarta led to the birth of Go-Jek;
 which is a twist on Uber’s ride-sharing model
 but for motorcycles.

 But the sharing economy has not run its course
 yet. It began with ride-hailing and then Airbnb.
 Now it’s freelance photographers, drones and
 even farming vehicles. As for e-commerce, the

26   SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
7
7.6 Amit Anand, Co-Founder
& Managing Partner, Jungle
Ventures
On the SEA ecosystem:                                On the fragmented nature
We see more capital coming into the region           of SEA market:
and I think that’s a good thing. But I still think   I think we’re doing a huge disservice to
there are more companies than capital. In            ourselves if we keep focusing on geographical
2012, our total dealflow was 200 to 250 a year.      fragmentation in SEA. The reality is that the
Today, we look through 2000 deals a year, meet       market has actually become much more
more than 300 companies a year, and do deep          homogenous at the consumer behaviour level.
dives on 50 to 60 companies, before investing
in four to five. So, definitely more companies       Look at Go-Jek and Grab - they’re going
than capital. Even if you put together our peers     into every market. Google and Facebook
I don’t think we are collectively investing in       are already in every market. So are Pomelo,
more than 100 Series A rounds in the year. So        Reddorz and iflix. In less than three years, our
still less than 10% of companies in a year are       portfolio companies have scaled from one
getting institutional-type Series A capital.         city to 10-15 cities across the region. That’s not
                                                     fragmentation. That’s the ease of being able to
On valuations:                                       transport one product into multiple markets.
Have valuations shifted and has this made it         So, I don’t think fragmentation is the real issue.
difficult to invest in the region? I don’t think     If anything, operational fragmentation is a
so. Most of the Series A investments that we’ve      barrier to entry for overseas players. That’s why
done in SEA over the last 12 to 24 months are        you see a lot more mergers and acquisitions
still in the range of $7 to 15 million pre-money.    (M&A) happening here.

In US and China, the valuations are significantly    On VCs in SEA moving up the
higher than that. So vis-a-vis the opportunity       fund chain:
where per capita GDP in SEA is quite high            In China, Seed to Series B is considered early
compared to India, where the valuations are          stage. They write both a $2-3 million seed
still muted. You still have more companies than      investment and also a $20-30 million growth
capital, so you get to pick and choose.              stage cheque.

                                                     I think SEA will eventually move towards
On the availability of talent in SEA:                where China is, in terms of its ecosystem and
We see a growing trend of talent moving to           evolution. You’ll begin to see more early-stage
this region to build businesses. After all, it       funds like us blurring the lines in terms of
is one of the youngest and fastest growing           cheque sizes - but still operate in the early-
internet markets in the world.                       stage.

The talent that we see today is significantly        On the perceived funding gap in SEA:
better than what we saw seven years ago. I’m         Some investors are concerned about a gap
sure it’s different from the talent that China       in Series B, but I don’t think there’s any gap
sees today because they’ve got a lot more            there. In the last eight years each and every
experience, but that doesn’t mean that they’re       key investment in the Jungle portfolio has
not quality entrepreneurs.                           raised Series B, mostly from leading marquee
                                                     investors. Series C and D is going to be an
                                                     interesting space, and hopefully Chinese
                                                     investors and the regional and global PE funds
                                                     can play a bigger role there.

                                           SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018                    27
7

    On SEA versus India:
    Both regions have significant opportunities for
    tech startups but if we compare the top metros
    in SE Asia versus India then one can find an
    equally large but more monetizable digital
    consumer base.

    The region has seen a steady growth in venture
    investments and funds raised for the last five

“
    years even outside of the mega deals but there
    is still a gap. Some reports put investment
    per internet user in SE Asia to be around $11
    (excluding mega deals in the region) which
    is significantly lower than the reported ~$50
    per internet user in India whereas SE Asia is a
    better ARPU market. This is natural though and
    I see this region accelerating at a faster and
    more consistent pace than India.

    “The talent that we see today
    [in SEA] is significantly better
    than what we saw seven years
    ago. I’m sure it’s different from
    the talent that China sees
    today because they’ve got a
    lot more experience, but that
    doesn’t mean that they’re not
    quality entrepreneurs.”

                         Amit Anand
                         Co-Founder & Managing
                         Partner, Jungle Ventures

28     SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
7
7.7 Roderick Purwana,
Managing Partner, Sinar Mas
Digital Ventures

                                                     “
On the availability of talent in SEA:
People with capabilities are in abundance. The
hunger is hard to find. What is also lacking is
people with maturity and experience. There are
a lot of founders, but how many have exited?
Not many. Good founders, they get capital,
grow business, exit. After they exit, they do one
of two things: they use the money to invest or
mentor others, or they start a new business.
Maybe it’s just not the time yet in Indonesia for
that. It should be better in the future.

On competition from
other VCs in Indonesia:
I don’t really see it as competition because
today there is a mismatch between supply
and demand of capital. The demand is huge,
everyone wants capital but the ones supplying
the capital are limited. There are a lot of people   “For a group like Sinar Mas,
doing seed investments. A few are doing Series       technology needs to be
A, but not many. Those doing Series B -- those
that can write a check of $10-15 million -- are      given attention to, or else
not many in number, especially those that are        we’ll just stand still and be
dedicated.
                                                     disrupted.”
And then there are private equity and hedge
funds who come in with huge money of
around $50 million to $100 million, even $200        Roderick Purwana
million. But in the middle stage, there is a gap.    Managing Partner, Sinar
So we support a large amount of VC coming in         Mas Digital Ventures
because VCs are different than private equity.

Private equity firms usually go into an
investment alone, so they are in competition
with the others, whereas for VCs, it is very rare
that startups only have one investor. So, for us,
it’s also de-risking.

It’s different in China and the US where the
competition is tight and VCs try to fend off
competitors. Here, we invite others to join us.
So, sourcing so far has not been too much of a
problem.

                                           SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018   29
7

                                                        “
    7.8 Michelle Suteja, Director,
    Central Capital Ventura

    On Indonesia as a fintech market:
    We are still in the early stages. We are still
    in the lending stage. Insurance is set to kick
    off. There are some asset management
    companies, but I think we need to wait a bit
    more – the market is not ready for it. Education
    is expensive, and you have to know that the
    market is ready enough for that. There must be
    a balance. We are still far away.

    On growth in different fintech sub-sectors:
    Payment is always number one because it is
    transactional. Everybody needs to do payment.

    Lending is the next step. Indonesia is a            “One thing that has to be
    very credit-hungry country, where credit
    penetration is very low. There are a lot of         clear is why you are getting
    qualified people that do not meet the banking       into venture capital. That
    criteria for credit.
                                                        is key. Is it because of the
    And then you could talk about insurance             fear of missing out? Do you
    which provides a certain level of service for
    consumers of e-commerce companies, travel
                                                        know what you’re missing
    companies and so on.                                out on? If it’s just investing,
    After that as we grow and this economy grows,
                                                        well investing is easy. But
    we will talk about asset management, because        why are you investing?
    people will have to think about alternative ways
    to save money. So, everything will come into
                                                        What is the aim of that
    place when the market is ready.                     investment? Those are
    Fintech is a long play. There’s no need to rush.
                                                        key values that I think not
    There are certain things that you need to rush      many people understand.”
    into like optimization, enabling and so on. But
    there are certain services that you don’t have to
    rush into, in my opinion.

    On what entrepreneurs
                                                        Michelle Suteja
    need to be mindful of:                              Director, Central
    Fintech is not about just solving problems,         Capital Ventura
    fintech is also about risk; fintech is also
    about regulations. I find that many startup
    companies that don’t focus on what regulators
    are saying are dying. You can’t break through
    a wall that’s already built. I think that’s
    something that we have to be careful of.

30     SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
7
7.9 Albert Shyy, Principal,
Burda Principal Investments
On the evolution of the
investment landscape in SEA:
I think that angels will play a more important          a unique point of time in this market. I’m sure
role in this region going forward. In Southeast         there will be multiple unicorns that will come
Asia, individuals are getting more comfortable          out of this space. We are definitely exploring
investing in tech. It could be entrepreneurs            and trying to understand how best we can get
who exited or investors investing money on              involved.
their own. That will play a more important
role. Not as many funds are focusing on seed.           On the e-commerce market:
Entrepreneurs are pretty smart too. They know           I think there are still opportunities for
where the money is and where it’s going to be.          e-commerce in this region. The only segment
That’s the value that VCs like 500 Startups have        that is well covered is a generalised, horizontal,
– they can bring $500K to the table quickly and         somewhat-electronics focused market.
easily.
                                                        It doesn’t really make sense to invest in a
Meantime, I think earlier stage funds are also          horizontal marketplace player that will be
seeing the value in moving up. In doing that            competing with a Tokopedia or a Lazada.
there’s also a vacuum to fill, and it will get filled
as long as the ecosystem is growing, and there          Looking at specific verticals and brand-led
are returns to be made.                                 models – whether it’s a direct-to-consumer
                                                        model or a vertically-integrated consumer
On pain points and market potential:                    model – there are still a lot of white spaces. For
First it’s about ensuring that you are growing          example, consumer sectors like pets, beauty,
and spending at a reasonable pace. Part of this         and kids and babycare. These are areas where
has to do with the Series B crunch. If you don’t        spend is typically high and retention is good
know if you can raise money, you’re not going           because these are quasi-subscription based.
to spend lots of money to grow the company,             You’re going to need to buy pet food and baby
right? You can’t be growing at 100 per cent and         diapers on a regular basis once it runs out.
losing money at 200 per cent.
                                                        There’s a lot of opportunity to bring these large,
That said, there are interesting companies with         high frequency, solid margin categories online.
interesting verticals in interesting markets. For       If you can build a brand and content around
these companies, the capital will be there if the       that, that’s even better. This will significantly
company is fast enough. We think it is about            help reduce acquisition costs. The toughest
whether the company is in the right space,              part for these businesses is that (customer)
with the right story and growth potential.              acquisition costs are so high that you have
                                                        to spend six months to more than a year to
On fintech:                                             recover just the initial cost of acquisition.
As with a number of VCs these days, we’ve
been looking at the fintech space quite a
bit. These include areas such as lending,
credit scoring and financial services. It’s an
interesting space but still a work in progress at
the moment.

The appetite for credit and digital financial
services is very big, and I think we’re entering

                                              SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018                   31
7
                                         7.10 Nicko Widjaja, CEO,
                                         MDI Ventures

“
                                         On the need to be a strategic investor:
                                         Spray-and-pray’ model clearly doesn’t work
                                         anymore. I don’t believe even traditional VCs
                                         nowadays invest solely in financials only as the
                                         return rates are in fact so questionable in this
                                         region.

                                         Unfortunately, none of Indonesia’s VCs have
                                         ever published their return rates. Quantitatively
                                         speaking, this makes it difficult to find any
                                         hard data regarding their returns for LPs.
                                         However, we can make some rough estimates
                                         by looking at their portfolio performance. If we
                                         try to roughly calculate the current mark-to-
                                         market values for VCs in Indonesia, assuming
                                         that currently most of them have at least two
                                         portfolio companies valued at $50 million
                                         with between 8 per cent and 10 per cent fully
                                         diluted ownership (as most of them have
    “Our view is that the                started investing since the seed level), then
    fintech landscape is still           the values of their “champions” likely weigh
                                         in somewhere between $8 million and $10
    super fragmented right               million. This does not justify the $30 million to
    now. It makes it difficult to        $50 million investment that their LPs initially
                                         made.
    figure out who is going to
    be the winner, but that’s            On co-investing with leading investors:
                                         Venture investment is a high-risk business. If
    obviously why there’s an             you don’t find the right co-investors, then most
    opportunity to invest in this        likely the company you’ve invested in is illiquid.
                                         Then for sure, the company will collapse in the
    space too.”                          next couple of years.

                                         This is why since the beginning of our
    			Albert Shyy                       existence, we only co-invest with Tier-1
    			Principal,                        investors because we validate each other and
    			 Burda Principal                  not the other way around.
    			Investments
                                         On overvaluations and hype in the
                                         environment:
                                         The startup scene is still full of misinformation
                                         and irrational valuations. There’s too much
                                         hype and noise around startups these days.
                                         Almost anyone can technically be a startup
                                         founder. Almost any idea could be a million-

32    SOUTHEAST ASIA INVESTMENT LANDSCAPE 2018
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