Spain Spain's recorded music market continues to grow - but worries remain over the take up of paid streaming and the spectre of piracy - Music ...
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1 03.02.2022 •
www.musically.com
❱ Spain
Spain’s recorded music market continues to grow - but worries remain
over the take up of paid streaming and the spectre of piracy.
SEBASTIÁN YATRA
AND MYKE TOWERS
WHILE SPAIN’S RECORDED MUSIC MARKET music income in Spain by €50m ($74.4m), significantly slowing
has made vast leaps since the dark days of the early the recovery of a market where income is still less than half of
2010s, when a number of observers essentially gave what it was in 2001.
it up for dead, significant worries remain according to
industry body Promusicae, which paints a picture of a “Forecasts for 2020, just before the pandemic began, were
market behind many of its European neighbours the estimated at around €400m ($459m) in turnover,” says
transition to the paid streaming model. Promusicae president Antonio Guisasola. “The recorded
music industry had been showing solid signs of recovery for
Promusicae made these claims in a recent paper years and it seemed that it was entering a new phase where
that examined the effect of the pandemic on Spain’s remarkable results were predicted, in view of the previous
recorded music industry, produced in collaboration years. However, the arrival of the pandemic brought many
with the International University of La Rioja (UNIR). uncertainties back to the sector. We finally managed to close
Among the many findings in the paper was the claim the year at €354m ($406m).”
that the pandemic had reduced expected recorded
This, perhaps, was to be expected to some extent. But the
paper also found that the volume of paid subscribers on
streaming platforms is less developed in Spain than in many
Spain : statistics nearby countries, with just 41.2% of all music consumption in
Spain taking place via paid subscription, compared to 58.1% in
the UK and 72.4% in Sweden.
Population... 47.3m
GDP (purchasing power parity)... $1,715bn Guisasola tells Music Ally that 3.7m people in Spain
GDP per capita (PPP)... $36,200 subscribed to a music streaming service in 2020 – up from 3m
Mobile/cell phone subscriptions... 55.6m in 2019 – and is confident that the total has now hit 4m.
Smartphone users... 39.1m
Internet users - total... 42.5m “Streaming, embraced by millions of consumers around the
Broadband connections... 15.9m world as a natural way of listening to the music they prefer,
Broadband - subscriptions per 100 people... 33.9
has helped us to regain constant growth in Spain,” says
Guisasola. “But, despite the good current results, we have
Sources: CIA World Factbook / Statista
not even managed to live up to years like 2007, which were
the report ❱ Country profiles
2 03.02.2022 •
www.musically.com
❱ Spain continued
SPOTIFY: TOP 20 SONGS LAST YEAR IN SPAIN
by average chart position in the Spanish Top 200 daily chart
Yonaguni - Bad Bunny
Todo De Ti - Rauw Alejandro
Pareja Del Año - Sebastian Yatra,Myke Towers
AM Remix - Nio Garcia,J Balvin,Bad Bunny
Fiel - Remix - Wisin,Jhay Cortez,Anuel AA,Los Legendarios,Myke Towers
Fiel - Los Legendarios,Wisin,Jhay Cortez
Qué Más Pues? - J Balvin,Maria Becerra
Bandido - Myke Towers,Juhn
DÁKITI - Bad Bunny,Jhay Cortez
Me Fije - Alex Rose,Rauw Alejandro
Tú Me Dejaste De Querer - C. Tangana,Niño de Elche,La Húngara
911 - Sech
Eladio Carrion: Bzrp Music Sessions, Vol. 40 - Bizarrap,Eladio Carrion
Ella No Es Tuya - Remix - Rochy RD,Myke Towers,Nicki Nicole
Travesuras - Remix - Nio Garcia,Casper Magico,Ozuna,Wisin & Yandel,Myke Towers,Flow La Movie
EL MAKINON - KAROL G,Mariah Angeliq
Loco - Justin Quiles,Chimbala,Zion & Lennox
AM - Nio Garcia,Flow La Movie
Bésame - Luis Fonsi,Myke Towers BAD BUNNY
Ingobernable - C. Tangana,Gipsy Kings,Nicolás Reyes,Tonino Baliardo
YOUTUBE: TOP 20 ARTISTS LAST YEAR IN SPAIN
by average chart position in the Spanish weekly music video chart
Country-level top artist data kindly provided by Chartmetric
Bad Bunny - Yonaguni (Video Oficial)
Rauw Alejandro - Todo de Ti (Video Oficial)
Sebastián Yatra, Myke Towers - Pareja del Año (Official Video)
C. Tangana, Niño de Elche, La Hungara - Tú Me Dejaste De Querer
J.Balvin, Karol G, Nicky Jam, Crissin, Totoy El Frio, Natan & Shander - Poblado
KAROL G, Mariah Angeliq - EL MAKINON (Official Video)
Eladio Carrión || BZRP Music Sessions #40
Justin Quiles x Chimbala x Zion & Lennox - Loco (Official Music Video)
J. Balvin, Maria Becerra - Qué Más Pues? (Official Video)
Jarabe de Palo - Misteriosamente Hoy (Videoclip Oficial)
RVFV, OMAR MONTES - NO QUIERO AMOR (Video Oficial)
Natti Natasha x Becky G - Ram Pam Pam [Official Video]
Camilo - Vida de Rico (Official Video)
Wisin, Jhay Cortez, Anuel - “Fiel Remix” (Official Video) ft. Myke Towers, Los Legendarios
Moncho Chavea, José Rey, Liderj, Anthony - Me Llaman Loco (Video Oficial)
Daviles de Novelda - Flamenco y Bachata
No me lo creo – Nyno Vargas
Myke Towers x @JuhnTV - BANDIDO (Video Oficial) RAUW ALEJANDRO
Bésame - Luis Fonsi,Myke Towers
MORAD - NECESARIO (VIDEO OFICIAL)
already going downhill, and billing less than 50% of years like, Guisasola says that this worries the Spanish industry.
for example, 2001, which were good for the industry.” “Spaniards generate less income per capita than neighbouring
countries despite the fact that, according to studies such as
Promusicae also offered its take on the IFPI’s 2021 Engaging IFPI’s Engaging with Music 2021, we listen to more music
With Music report, with the news a mixture of positive and per day than the world average,” he says. “It is something that
negative for Spain. Spaniards listen to music for 20 hours a worries us, a priority for us, and for this reason we are being
week, compared to the 18.4-hour global average, but this demanding with streaming and its figures. The results must be
listening is still concentrated on free platforms. Ad-supported consistent with the effort we make as an industry. Ultimately,
music streaming platforms make up 14% of total listening in many more paid subscriptions are required.”
Spain, according to the report, compared to the 9% average,
while video platforms are head of audio platforms when it Promusicae also highlighted the continued importance of
comes to consumption. music piracy in Spain, with 57% of Spaniards aged 16 to 24
the report ❱ Country profiles
3 03.02.2022 •
www.musically.com
❱ Spain continued
Source: Promusicae
Recorded music market in Spain Market in detail
Figures in RRP. First half of 2021. Totals in € millions First half of 2021. Figures in € thousands
1.2%
200 +22.34%
169.2 15.5%
150
138.3
+19.76%
144.1 (85.2%) 42.9%
100 120.3 (87%)
Physical 55.7% Digital
50
18.0 (13%)
+39.61%
25.1 (14.8%) 82.3%
0
2020 2021
Physical Digital CD Vinyl album Singles Audio streams Video streams
Videos Other Downloads Mobile products
surveyed by the IFPI using piracy to consume music. “Piracy With all this in mind, Guisasola remains positive. “We have
has not been eradicated in our country and it is an issue that completed a year with a clear reactivation of the economy,
continues to greatly concern us,” says Guisasola. “We have leaving behind many of the difficulties and unknowns that we
no choice but to continue raising awareness of the serious had at the beginning of the year,” he concludes. “
problem it poses for musicians and creators in general.”
We work in a dynamic, well-prepared and professional sector
Against all this, the actual figures for Spain’s recorded music that contributes every year to the economy and culture of
market remain largely positive. In the first half of 2021 our country, with new talents and musical successes. With
music sales grew 22% to €169.2m ($192m), according to all this background and with the necessary optimism at the
Promusicae, a 22.3% rise on the first half of 2020. beginning of the year, I would like to think that the best is
always yet to come.”
Digital income grew 19.7% to €144m ($163.39M), of which
82.3% came from audio streaming (both ad-supported and
subscription) and 15.5% from video streaming. Figures are
net yet available for full-year 2021. But Guisasola says it is
possible that the “rebound” effect observed in the first half of
2021 will have softened somewhat in the second half of the
year.
The Spanish music industry also received good news in the We work in a dynamic, well-
shape of the “bono cultural” - a €400 voucher for 18 year-olds
in Spain to spend on cultural goods - which could help with
prepared and professional
the take up of streaming. sector that contributes every
“The Ministry of Culture is still working on the details of this
year to the economy and
measure,” Guisasola says. “What does seem to be clear is a cap culture of our country,
of €100 for digital consumption. On digital platforms there are
all kinds of offers to purchase premium subscriptions, even for
with new talents and
students from €4.99 per month. It can be a great opportunity musical successes”
to increase subscriber numbers, especially among users in that
younger demographic.”
Antonio Guisasola,
Promusicae
the report ❱ Country profilesYou can also read
