SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS - events gb
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SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS
The following Universities have participated at
the I, II and III Madrid Weekender
Content
4th Madrid Weekender 2018 ............................................................................ 4
Schedule .......................................................................................................... 5
Thursday 10th .................………………….......................................................... 6
Friday 11th …….............................................................................................. 7
Saturday 12th ………………............................................................................. 10
Sunday 13th ………………............................................................................... 13
Testimonials .................................................................................................... 14
Summary ......................................................................................................... 16
Leisure Time .................................................................................................... 17
What we’ve done............................................................................................ 21
Costs ................................................................................................................
22
3
What is the 4th Madrid Weekender 2018?
Discover one of the
most vibrant cities in
Europe and their
Bridging the Gap between culture.
Theory and Practice
for Students and
Graduate Students in Improve your Increase your
Sport Management, knowledge in Sport international
Events Management by networking
Tourism and Hospitality attending to lectures opportunities
Management or others.
Explore the culture by
visiting and enjoying
Sport events &significant
monumental buildings.
4
5
Thursday,10th
Time Event
Arrival at Madrid Adolfo Suárez
Barajas International Airport and
Check in at 3* Hotel Senator
Castellana
From arrival -
Leisure time opportunities in
20.00
Madrid
Opening Weekender, Welcome
20.00 by Events GB
6
Friday,11th Sport Technology and Real Madrid
Time Event The GSIC is part of Microsoft’s innovation centers’ global
network. It is based in Madrid and was created as a meeting
07.00 – 08.00 Breakfast
point for all the economic sectors linked to sports (performance,
Guided Visit at the Microsoft health, fitness, fan engagement, IT, sporting goods, wearables,
09.00 – 09.30 Global Sports Innovation Center tourism, education).
Discover La Caja Mágica (“The
10.30 – end of Magic Box”) and enjoy some of
the matches the Mutua Madrid Open Tennis
Quarter-Final Matches (ATP100)
13.00 – 14.00 Lunch (self-service)
18.00 – 20.00 Leisure time opportunities in
Madrid
20.30 Dinner at Realcafé Bernabéu
7
Friday,11th
Sport Event
Time Event Visit La Caja Mágica (“The Magic Box”): the most modern tennis
venue in the world. Its name refers to the dynamic design of the
07.00 – 08.00 Breakfast angular, shifting shell that covers the two pavilions.
Guided Visit at the Microsoft * Tickets will be in Category 3 (Session Day) seating area
09.00 – 09.30 Global Sports Innovation Center allowing for the best views
Discover La Caja Mágica (“The
10.30 – end of Magic Box”) and enjoy some of
the matches the Mutua Madrid Open Tennis
Quarter-Final Matches (ATP100)
13.00 – 14.00 Lunch (self-service)
18.00 – 20.00 Leisure time opportunities in
Madrid
20.30 Dinner at Realcafé Bernabéu
8
Friday,11th
Networking Dinner Opportunities
Time Event
The restaurant is clearly divided into two different areas. Its top
07.00 – 08.00 Breakfast floor is itself a key attraction, with its summer terrace, built
within the terraces of the play ground, a place which can serve
Guided Visit at the Microsoft
09.00 – 09.30 Global Sports Innovation Center
as a venue for meetings and events, all year round. The ground
level is ideal for having a drink or a snack at any given time of
Discover La Caja Mágica (“The the day.
10.30 – end of Magic Box”) and enjoy some of
the matches the Mutua Madrid Open Tennis
Quarter-Final Matches (ATP100)
13.00 – 14.00 Lunch (self-service)
18.00 – 20.00 Leisure time opportunities in
Madrid
20.30 Dinner at Realcafé Bernabéu
9
Saturday, 12th
Time Event
Sport Business Lectures
07.00 – 08.00 Breakfast
Lectures:
Sport Business Lectures at Escuela
09.00 – 13.30 Universitaria Real Madrid-
Universidad Europea Real Madrid
14.00 – 15.00 Lunch
Leisure time opportunities in
14.00 – 16.00
Madrid
Visit of Real Madrid Stadium and
16.00 – 18.00 The Bernabéu Tour
10Saturday, 12th Lecturers
Finance
Lectures Luis Manfredi
Head of Internal Coordination at La Liga
Time Event La Liga economic control and financial fair play regulation
Luis Manfredi Management
09.00 – 10.00
Dr. Robert Wilson
10.00 – 11.00 Dr. Robert Wilson Principal Lecturer in Sport Business at Sheffield Hallam University
The impact of managerial change in professional team sport
Networking Coffee
11.00 – 11.30
Break
Sports Experience
Celia Morales García
11.30 – 12.30 Celia Morales García Head of Operations, Area-VIP Corporate Hospitality of Real Madrid
Creating the ultimate premium sports experience
12.30 – 13.30 Alfonso Roberes
Global Enviroment
Alfonso Roberes
CEO AROWANA Premium Sports Agency
The New Management of a top Football Club in a global
environment
11Saturday, 12th Visit Real Madrid Stadium
The legendary Santiago Bernabéu Stadium, has more than 60 years
of history and in these days, it has become one of the main tourist
attractions in Madrid and a “must see” for any football lover.
Time Event You will have the chance to look through the Stadium, and even
have access to those places that you only had pictured in your
15.00 – 16.00 Leisure time opportunities in
mind, like the tunnel to the locker rooms, the bench, the pitch and
Madrid
even the presidential box. To round it off, you will visit the new
Visit of Real Madrid Stadium and
16.00 – 18.00 Museum, the chief exponent of Real Madrid legend, the Best Club
The Bernabéu Tour
in the 20th Century.
12Sunday,13th Experience Sport Events
Time Event
07.00 – 08.00 Breakfast
Optional Visit of Atlético Madrid
09.00 – 12.00 WANDA Metropolitano Stadium
12.00 – 14.00 leisure times opportunities in
Madrid
14.00 – 15.00 Lunch (self-service)
15.00 – 17.00 Leisure time opportunities in
Madrid
17.00 – 19.00 Kick Off
(tbc) Real Madrid vs Celta de Vigo
Farewell-Dinner
20.00 (self-service, place tbc)
* Tickets will be in Category 3 (Session Day) seating area allowing for the
best views
13Testimonials
“It has been a pleasure travelling to the II Madrid Weekender in 2016 with some fellow
students of my German university. (...)
Being to places belonging to Real Madrid, meeting relevant personnel and great fellow
participants as well as witnessing highly professional tennis matches made this couple of
days a fully enjoyable adventure.“
Gilbert Ludeker, former student ACCADIS Universtiy of Applied Sciences
International Sports Management
"The Madrid Weekender should be at the top of the list of educational
fieldtrips for every sport management program across the world.
Soccer, tennis and basketball at their best; and the business side thereof
too. In 2015, our students loved the experience and learnt loads.
Highly recommended for students and staff alike!"
Christos Anagnostopoulos, Assoc. Professor in Sport Management, Molde
University College, Norway.
14Testimonials
“3rd Madrid Weekender was an absolutely brilliant trip!
Both students and members of staff thoroughly enjoyed all
activities spotlessly planned and scheduled by Gerardo. For the
students this trip has definitely become a great and memorable
highlight of their time at Sheffield Hallam University.
We are looking forward to doing this again with the students from
our course!”
Olga Polyakova, Course Leader for MSc Sport Business Management
Sheffield Hallam University & Senior Lecturer
15This Tailor-Made Experience Includes:
Accommodation
• 4 nights (double room) & breakfast at 3* Hotel
Food&Beverages
• Welcome by Events GB with a Typical Spanish Appetizer and Finger Food
• Dinner at Realcafé with an impressive view of the Stadium
Study programme
• Sport Management Lectures by local experts at Escuela Universitaria Real Madrid-
Universidad Europea, followed by Lunch
•Certificate of Attendance
Sport Events & social activities
• Ticket for the second to last match of La Liga: Real Madrid C.F. vs. Celta de Vigo
• Ticket for the Mutua Madrid Open Tennis (La Caja Mágica), Quarter-Final Matches
(ATP 1000)
• Guided Visit at the Microsoft Global Sports Innovation Center.
•Guided Tour at Bernabéu and Visit of the Real Madrid Museum
Shuttles
• To La Caja Mágica
• To Escuela Universitaria Real Madrid
16Leisure time opportunities: City Center
Gran Via: commonly known as the “Spanish Broadway”
is a place where you can find many theatres, cinemas and shops.
The most important street in Madrid has an exciting atmosphere
24/7.
Fuencarral Street: Fuencarral, the dividing line
between Malasaña and Chueca, is Madrid's hub of modern
fashion.
Plaza Mayor: hosts some of greatest bars and restaurants in
Madrid. The Plazas vibrant atmosphere and its traditional
architecture is a must see! Also you must eat a “bocadillo de
calamares” around the square.
El Rastro: is a market held every Sunday in Madrid between 9am
and 2pm. A great chance to explore a market from hundreds of
different sellers with many Spanish specialties.
La Latina: the lively and colorful area of La Latina is a maze of
narrow lanes filled with tapas bars and cantinas, is near to El
Rastro.
17Leisure time opportunities: City Center
Buen Retiro Park: The “Park of pleasant Retire” of Madrid
largest parks and features many different activities. From
free concerts on Sundays to multiple exercise groups or
rowing a boat on the park lake.
La Puerta de Alcalá: The "Alcalá Gate“several meters away
from the main entrance to the Buen Retiro Park. The Gate
was a real door to enter in the city and was erected as a
triumphal arch to celebrate the arrival of the King Charles
III in Madrid.
Puerta del Sol square: This is the centre (Km 0) of the
radial network of Spanish roads. The square also contains
the famous clock whose bells mark the traditional eating of
the Twelve Grapes and the beginning of a new year.
El Oso y el Madroño: "The Bear and the Strawberry Tree")
is at Puerta del Sol square and it represents the heraldic
symbol of the city.
18Leisure time opportunities: Museums
Museo Nacional Del Prado: A chance to see 7,600
paintings and over 1000 sculptures from the likes of
Rembrandt, van Rijn and Caravaggio. Free every afternoon from
18 to 20 and always for students under 25.
Museo Nacional Centro de Arte Reina Sofía: The National
Museum of 20th Century art is named after Queen Sophia and
includes excellent collections of Spain’s most famous artists
including pieces from Pablo Picasso and Salvador Dali. Free every
afternoon from 19 to 21 and always for students under 25.
Museo de Historia de Madrid: Housed in one of Madrid’s
impressive Baroque buildings, formerly the San Fernando
Hospice, the History Museum offers an overview of the arts,
industries, lifestyles and customs of Madrileños from 1561, the
year when Madrid was established as the Spanish capital, to the
present. Free entrance.
19Leisure time opportunities: Food
Churros con chocolate: the plain Spanish versions aren't covered in
sugar or filled with cream but they do come in several shapes and
sizes. The hot chocolate is thick and resembles more of a pudding that
can be eaten with a spoon. It is also recommended to drink it once
you’ve dipped and eaten all of your churros. Here you can find where
to eat them.
Jamón Serrano: Since antiquity Spaniards have produced dry-cured
hams. You can eat it alone, with tomato and a toast with melon
(typical dish), with eggs and fries…
Bocadillo de Calamares consists of a fresh bread roll filled with squid
rings that have been coated in flour and deep-fried in olive oil.
Madrileños usually wash down their bocadillo de calamares with a
small beer. Here you can find where to eat it.
Cocido Madrileño: is a traditional chickpea based stew from Madrid.
A substantial dish prepared with meat and vegetables, it is most
popular during the winter. It was created during the Middle Ages as
an evolution of the Sephardic dish adafina.
20Some of our Conferences, Congresses and Events
Algede 2017 , Buenos Aires III Madrid Weekender 2016
Madrid 2015 AIESEP WASM 19th EASM Conference Madrid 2011
Inaugural Conference Madrid 2014Fees
610€ Early Bird Registration (Deadline December 1st 2017)
680€ Late Registration (Deadline March 1st 2018)
Payment has to be done to GB Creation & Advice Consulting 2000 S.L.
Issuing Bank:
LA CAIXA
Address: Capitán Haya, 44 Madrid - Spain
BIC/SWIFT: CAIXESBBXXX
I.B.A.N: ES13 2100 4770 1902 0019 2400
Beneficiary: GB Creation & Advice Consulting 2000 S.L.You can also read
