SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS - Events GB
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS
The following Universities have participated at
the I, II, III and IV Madrid Weekender
Content
What is the 5th Madrid Weekender 2019? ..........................................................4
Schedule in Advance............................................................................................5
Thursday 9th..................…………………...............................................................6
Friday 10th ..……...............................................................................................7
Saturday 11th………….……..................................................................................9
Sunday 12th….……………....................................................................................12
Testimonials.........................................................................................................15
Summary..............................................................................................................17
Leisure Time.........................................................................................................18
What we’ve done.................................................................................................22
Upcoming Events……………………………………………………………………………………………..23
Costs.....................................................................................................................24
3
What is the 5th Madrid Weekender 2019?
Discover one of the
most vibrant cities in
Europe and their
Bridging the Gap between culture.
Theory and Practice
for Students and
Graduate Students in Improve your Increase your
Sport Management, knowledge in Sport international
Events Management by networking
Tourism and Hospitality attending to lectures opportunities
Management or others.
Explore the culture by
visiting and enjoying
Sport events &significant
monumental buildings.
4
5
Thursday, 9th
Time Event
Arrival at Madrid Adolfo Suárez
Barajas International Airport and
Check in at 3* Hotel Senator
Castellana
From arrival -
Leisure time opportunities in
20.00
Madrid
Opening Weekender, Welcome
20.00 by Events GB with a Typical
Spanish Appetizer and Finger
Food.
6
Friday, 10th Sport Technology and Real Madrid
Time Event The GSIC is part of Microsoft’s innovation centers’ global
network. It is based in Madrid and was created as a meeting
07.00 – 08.00 Breakfast
point for all the economic sectors linked to sports (performance,
Guided Visit at the Microsoft health, fitness, fan engagement, IT, sporting goods, wearables,
09.00 – 09.30 Global Sports Innovation Center tourism, education).
Discover La Caja Mágica (“The
10.30 – end of Magic Box”) and enjoy some of
the matches the Mutua Madrid Open Tennis
Quarter-Final Matches (ATP100)
13.00 – 14.00 Lunch (self-service)
18.00 – 20.00 Leisure time opportunities in
Madrid
20.30 Dinner on your own
7
Friday, 10th
Sport Event
Time Event Visit La Caja Mágica (“The Magic Box”): the most modern tennis
venue in the world. Its name refers to the dynamic design of the
07.00 – 08.00 Breakfast angular, shifting shell that covers the two pavilions.
Guided Visit at the Microsoft *Tickets will be in Category 3 (Session Day) seating area allowing
09.00 – 09.30 Global Sports Innovation Center for the best views
Discover La Caja Mágica (“The
10.30 – end of Magic Box”) and enjoy some of
the matches the Mutua Madrid Open Tennis
Quarter-Final Matches (ATP100)
13.00 – 14.00 Lunch (self-service)
18.00 – 20.00 Leisure time opportunities in
Madrid
20.30 Dinner on your own
8
Saturday, 11th
Time Event
Sport Business Lectures
07.00 – 08.00 Breakfast
Lectures:
Sport Business Lectures at Escuela
09.00 – 13.00 Universitaria Real Madrid-
Universidad Europea Real Madrid
13.00– 14.00 Lunch
Visit of Real Madrid Stadium and
15.00 – 17.00 the Bernabéu Tour
9
Saturday, 11th Lecturers
Luis De la Riva
Lecturer at Universidad Europea de Madrid.
Socioeconomic Impact of Sporting Events: A Case Study on the Mutua Madrid Open.
Lectures
Sport events
Time Event
John Grady
Luis De la Riva Associate Professor Department of Sport and Entertainment Management.
09.00 – 09.50
Ambush Marketing and Athlete Rights in a Social Media Era.
10.00 – 10.50 John Grady Marketing
Carmen Acebes
11.00 – 11.50 Carmen Acebes
Independent consultant in the Sports Marketing industry.
Sponsorship activation: Keys for a successful activation.
12.00 – 12.50 Carmen Acebes
Sponsorship
Gerardo Bielons
Director of Events GB and organizer of the 5th Madrid Weekender 2019.
Managing Human Resources in Sport Organizations.
Human Resources
10Saturday, 11th Visit Real Madrid Stadium
The legendary Santiago Bernabéu Stadium, has more than 60 years
of history and in these days, it has become one of the main tourist
attractions in Madrid and a “must see” for any football lover.
Time Event You will have the chance to look through the Stadium, and even
have access to those places that you only had pictured in your
15.00 – 17.00 Visit of Real Madrid Stadium and
mind, like the tunnel to the locker rooms, the bench, the pitch and
the Bernabéu Tour
even the presidential box. To round it off, you will visit the
new Museum, the chief exponent of Real Madrid legend, the Best
Club in the 20th Century.
11Sunday,12th Experience Sport Events
Time Event
07.00 – 08.00 Breakfast
Optional Visit of Atlético Madrid
09.00 – 12.00 WANDA Metropolitano Stadium
12.00 – 14.00 Leisure times opportunities in
Madrid
14.00 – 15.00 Lunch (self-service)
15.00 – 17.00 Leisure time opportunities in
Madrid
17.00 – 19.00 Kick Off
(TBC) Atlético de Madrid vs Sevilla C.F.
Farewell-Dinner at the Real Café
21.00 Bernabéu
* Tickets will be in Category 3
12Sunday,12th
Seats in the stadium
13Sunday,12th
Networking Dinner Opportunities
Time Event
The restaurant is clearly divided into two different areas. Its top
07.00 – 08.00 Breakfast floor is itself a key attraction, with its summer terrace, built
within the terraces of the play ground, a place which can serve
Optional Visit of Atlético Madrid
09.00 – 12.00 as a venue for meetings and events, all year round. The ground
WANDA Metropolitano Stadium
level is ideal for having a drink or a snack at any given time of
12.00 – 14.00 Leisure times opportunities in the day.
Madrid
14.00 – 15.00 Lunch (self-service)
15.00 – 17.00 Leisure time opportunities in
Madrid
17.00 – 19.00 Kick Off
(TBC) Atlético de Madrid vs Sevilla C.F.
Farewell-Dinner at the Real Café
21.00 Bernabéu
14Testimonials
“It has been a pleasure travelling to the II Madrid Weekender in 2016 with some fellow
students of my German university. (...)
Being to places belonging to Real Madrid, meeting relevant personnel and great fellow
participants as well as witnessing highly professional tennis matches made this couple of
days a fully enjoyable adventure.“
Gilbert Ludeker, former student ACCADIS Universtiy of Applied Sciences
International Sports Management
"The Madrid Weekender should be at the top of the list of educational
fieldtrips for every sport management program across the world.
Soccer, tennis and basketball at their best; and the business side thereof
too. In 2015, our students loved the experience and learnt loads.
Highly recommended for students and staff alike!"
Christos Anagnostopoulos, Assoc. Professor in Sport Management, Molde
University College, Norway.
15Testimonials
“3rd Madrid Weekender was an absolutely brilliant trip!
Both students and members of staff thoroughly enjoyed all
activities spotlessly planned and scheduled by Gerardo. For the
students this trip has definitely become a great and memorable
highlight of their time at Sheffield Hallam University.
We are looking forward to doing this again with the students from
our course!”
Olga Polyakova, Course Leader for MSc Sport Business Management
Sheffield Hallam University & Senior Lecturer
16This Tailor-Made Experience Includes:
Accommodation
• 4 nights (double room) & breakfast at 3* Hotel
Food & Beverages
• Welcome by Events GB with a Typical Spanish Appetizer and Finger Food
• Dinner at Realcafé with an impressive view of the Stadium
Study programme
• Sport Management Lectures by local experts at Escuela Universitaria Real Madrid-
Universidad Europea, followed by Lunch
• Certificate of Attendance
Sport Events & social activities
• Ticket for the second to last match of La Liga: Atlético de Madrid – Sevilla C.F.
• Ticket for the Mutua Madrid Open Tennis (La Caja Mágica), Quarter-Final Matches
(ATP 1000)
• Guided Visit at the Microsoft Global Sports Innovation Center.
• Guided Tour at Bernabéu and Visit of the Real Madrid Museum
Shuttles
• From the Microsoft Global Sports Innovation Center to La Caja Mágica
• From the Hotel Senator Castellana to Escuela Universitaria Real Madrid and back
17Leisure time opportunities: City Center
Gran Via: commonly known as the “Spanish Broadway”
is a place where you can find many theatres, cinemas and shops.
The most important street in Madrid has an exciting
atmosphere 24/7.
Fuencarral Street: Fuencarral, the dividing line
between Malasaña and Chueca, is Madrid's hub of modern
fashion.
Plaza Mayor: hosts some of greatest bars and restaurants in
Madrid. The Plazas vibrant atmosphere and its traditional
architecture is a must see! Also you must eat a “bocadillo de
calamares” around the square.
El Rastro: is a market held every Sunday in Madrid between 9am
and 2pm. A great chance to explore a market from hundreds of
different sellers with many Spanish specialties.
La Latina: the lively and colorful area of La Latina is a maze of
narrow lanes filled with tapas bars and cantinas, is near to El
Rastro.
18Leisure time opportunities: City Center
Buen Retiro Park: The “Park of pleasant Retire” of Madrid
largest parks and features many different activities. From
free concerts on Sundays to multiple exercise groups or
rowing a boat on the park lake.
La Puerta de Alcalá: The "Alcalá Gate“several meters away
from the main entrance to the Buen Retiro Park. The Gate
was a real door to enter in the city and was erected as a
triumphal arch to celebrate the arrival of the King Charles
III in Madrid.
Puerta del Sol square: This is the centre (Km 0) of the
radial network of Spanish roads. The square also contains
the famous clock whose bells mark the traditional eating
of the Twelve Grapes and the beginning of a new year.
El Oso y el Madroño: "The Bear and the Strawberry Tree")
is at Puerta del Sol square and it represents the heraldic
symbol of the city.
19Leisure time opportunities: Museums
Museo Nacional Del Prado: A chance to see 7,600
paintings and over 1000 sculptures from the likes of
Rembrandt, van Rijn and Caravaggio. Free every afternoon from
18 to 20 and always for students under 25.
Museo Nacional Centro de Arte Reina Sofía: The National
Museum of 20th Century art is named after Queen Sophia and
includes excellent collections of Spain’s most famous artists
including pieces from Pablo Picasso and Salvador Dali. Free every
afternoon from 19 to 21 and always for students under 25.
Museo de Historia de Madrid: Housed in one of Madrid’s
impressive Baroque buildings, formerly the San Fernando
Hospice, the History Museum offers an overview of the arts,
industries, lifestyles and customs of Madrileños from 1561, the
year when Madrid was established as the Spanish capital, to the
present. Free entrance.
20Leisure time opportunities: Food
Churros con chocolate: the plain Spanish versions aren't covered in
sugar or filled with cream but they do come in several shapes and
sizes. The hot chocolate is thick and resembles more of a pudding that
can be eaten with a spoon. It is also recommended to drink it once
you’ve dipped and eaten all of your churros. Here you can find where
to eat them.
Jamón Serrano: Since antiquity Spaniards have produced dry-cured
hams. You can eat it alone, with tomato and a toast with melon
(typical dish), with eggs and fries…
Bocadillo de Calamares consists of a fresh bread roll filled with squid
rings that have been coated in flour and deep-fried in olive oil.
Madrileños usually wash down their bocadillo de calamares with a
small beer. Here you can find where to eat it.
Cocido Madrileño: is a traditional chickpea based stew from Madrid.
A substantial dish prepared with meat and vegetables, it is most
popular during the winter. It was created during the Middle Ages as
an evolution of the Sephardic dish adafina.
21Some of our Conferences, Congresses and Events
5th ALGEDE Conference 2017 , 3th Madrid Weekender 2016
Buenos Aires
WASM
Madrid 2015 AIESEP Inaugural Conference Madrid 2014 19th EASM Conference Madrid 2011
22Upcoming events
WASM Santiago de Chile, 16 – 19 EASM Seville, 3 - 6 September
October 2019 2019
23Fees
630€ Early Bird Registration (Deadline December 1st 2018)
700€ Late Registration (Deadline March 1st 2019)
Payment has to be done to GB Creation & Advice Consulting 2000 S.L.
Issuing Bank:
LA CAIXA
Address: Capitán Haya, 44 Madrid - Spain
BIC/SWIFT: CAIXESBBXXX
I.B.A.N: ES13 2100 4770 1902 0019 2400
Beneficiary: GB Creation & Advice Consulting 2000 S.L.
For more information you can send an e-mail to madridweekender@eventsgb.com
24You can also read
