SPONSOR PROSPECTUS 2020 - WAVERLEY BLUES FOOTBALL NETBALL CLUB
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WAVERLEY BLUES FOOTBALL
NETBALL CLUB
SPONSOR PROSPECTUS 2020
CONTACT: waverleyblues@efnl.org.au Waverley Blues Football Netball Club
PRESIDENT: Stephen Pewtress Mt Waverley Reserve, Fleet St
SPONSORSHIP MANAGERS: Troy Fairbairn & Dwayne Wathen Mt Waverley VIC 3149
www.wbfc.com.au Waverley Blues @Waverley_Blues @waverleybluesfc
ABOUT THE CLUB
The Waverley Blues were established in 1999, forming from the merger of the Mt Waverley Football Club and Waverley Football
Clubs. We have programs and teams that cater for both boys and girls - from Auskick, Junior football and Senior football and
netball. In 2019 we celebrated 21 years of the club by inducting 4 Club Legends. The Club operates out of two key centres at
Pinewood and Mt Waverley Reserves, where we also play our games on Saturday and Sundays, and we share our facilities with the
Mt Waverley Cricket Club. This allows for a streamlined pathway of opportunities for players, parents, officials and supporters of
all ages - all year round.
ON THE KEY ASSOCIATIONS OFF THE
FIELD FIELD
Players (2020): Strong social media presence
102 X Senior Men - Facebook – over 1,690 likes
275 X Junior Boys - Instagram & Twitter– over 1,500
75 X Junior Girls followers
36 X Senior Women (Football)
15 X Senior Women (Netball) We have an ever growing membership
base!
Teams (2020): - 1,250 + email subscribers to Blues News.
3 X Senior Men - Over 100 paid up members
1 X Senior Womens - New website with online shop and event
10 X Junior Boys ticket sales
3 X Junior Girls & GROWING
1 X Netball & GROWING! Our Committee includes a wide range of
volunteers with strong local business
Premierships contacts and professional experience.
3 X Senior Men
4 X Reserves Men
A NOT-FOR-PROFIT We are the largest football club in the City
14 X Junior boys VOLUNTEER RUN CLUB of Monash, playing in the largest football
competition in Australia – the EFL.
1 X Netball
www.wbfc.com.au Waverley Blues @Waverley_Blues @waverleybluesfc
WHAT IS OUR WHAT IS OUR
PURPOSE VISION
Provide our community a safe,
inclusive and vibrant Club where
they can play and enjoy the game of To be the strongest
football & netball.
Community Football &
Provide our players the opportunity
to be the best footballers and Netball Club in
netballers they can be and to build Melbourne
relationships that will reward them
for a lifetime
PLAYER PATHWAY
Introductory: Waverley Blues AFL Auskick – Boys & Girls Aged 5-8k
Community: Waverley Blues – Boys & Girls Aged 8-19, Men & women 18 + (Football & Netball)
Elite Talent: Tac Cup Boys & Girls Ages 15-19
Professional: VFL Men’s & Women’s, AFL Women’s, AFL
FOR THE CLUB FOR THE SPONSOR
Quality Fixed &
Affordable Apparel
coaching digital
player fees Branding
resources signage
Quality Affordable Website
Event
umpires & player Branding &
officials uniforms HOW CLUB Promotion
partnerships
SPONSORSHIP
WORKS – FOR YOU
Fund ground High quality Direct email Social media
hire fees events AND US advertising campaigns
Facility Investment Alignment
Referral
upgrades & into social with social
programs
investment programs programs
SPONSORSHIP
FRAMEWORK PLATINUM
PARTNER
The Club has a range of sponsorship categories and
partnership opportunities ranging from being a PREMIUM
member of our preferred Club business network PARTNERS
through to partnership which provide tailored
branding and promotional opportunities
Depending on the type of sponsorship you take up
MAJOR PARTNERS
with the Club we will proactively identify
opportunities for you to leverage your partnership
and connect with our extensive community of
players, families, supporters and aligned businesses
to generate CLUB PARTNERS
CLUB BUSINESS NETWORK
PLAYER SUPPORTER
OVERVIEW OF STANDARD SPONSORSHIP BENEFITS
BUSINESS PLAYER
PLATINUM PREMIUM MAJOR CLUB NETWORK SPONSOR
2 partnership available Up to 5 partnerships 5-10 partnerships No limit No limit No limit
EXCLUSIVITY
>$25,000 $10,000 - $20,000 $5,000 -10,000 $1,000-3,000 $500 $250
VALUE & TERM Multi-year agreement Multi-year agreement Multi-year agreement Annual Annual Annual
Primary Club partner – present Key partner of Club Mid-level sponsor – present Entry level sponsor – Identified as a preferred Identified as a supporter of
DESIGNATION & prioritised on all Club program/s – strong presence on selected Club selected presence on Club supplier or business partner the specific player and by
communications, collateral & on high priority program communications & collateral communications & collateral of the Club – recommended virtue a supporter of the
merchandise related communications & – options to build presence to our community Club
collateral
Logo on all senior club playing Logo on selected playing Logo on playing shorts Logo on selected playing or - -
BRANDING jumpers and polos (front or jumpers (ie Juniors, and/or selected social gear training gear – included
back) as well as selected social Womens) with selected singlets, shorts, caps,
gear social gear jackets etc
Netball Major Sponsor
Default partner of all Club Opportunity to be an official Non-exclusive access to - - -
PROGRAMS programs partner of a Club program – partner a Club program –
seniors, juniors, womens, subject to any exclusive
junior representative, T2o arrangements with Premium
or training partners
Match Day partner for 1x Match Day partner for 1 Option to be a match day Officially invited to & - -
EVENTS marquee Senior home game (ie home Senior game partner for any available recognised at Club events
Presidents Lunch) Option to partner with other Senior games – subject to
First priority to be official specific events – ie Junior arrangements with Premium
partner of specific Club event Season Launch partners
(ie Junior Season launch) Officially invited to & Officially invited to &
Officially invited to & priority recognised at Club events recognised at Club events
recognition at all Club events
Premium Signage Package at Premium Signage Package at Standard Signage Package at Standard Signage Package at Business logo and details on Business name & logo on
SIGNAGE Mt Waverley Reserve and Club Mt Waverley Reserve Mt Waverley Reserve Mt Waverley Reserve Business Network board at Player Sponsor plaque
(SEE ALSO NEXT to invest into mobile signage at Mt Waverley Reserve
SLIDE) all other home grounds
Premium Communications Premium Communications Standard Communications Standard Communications - -
COMMUNICATIONS Package plus priority access to Package with opportunity to Package Package
& ADVERTISING direct advertising opportunities direct advertise to our
with our database database
Club to work with partner on Club to work with partner Club to provide options for - - -
INTEGRATION innovative and exclusive on innovative ways to partner to connect with our
OPPORTUNITIES opportunities to leverage connect partner with our Club community
sponsorship and connect with Club community
Club community
SIGNAGE AND COMMUNICATION BENEFITS
PREMIUM SIGNAGE & COMMUNICATIONS STANDARD SIGNAGE & COMMUNICATIONS
• 60% of available advertising periods shared between platinum • 40% of available advertising period shared between major and
ELECTRONIC
and premium sponsors. club supporters
SCOREBOARD
• Opportunity to play audio/video ads in addition to static images. • Static images only
ADVERTISING
• Priority location to maximise on traffic (eg at carpark • Located in prime position to maximise on traffic
EXTERNAL GROUND
entrance/directly outside clubrooms)
SIGNAGE
• Priority location (eg above TV/bar/directly inside clubrooms) • Sponsor logo displayed on sponsors board with all major and club
INTERNAL FACILITIES
sponsors
SIGNAGE
• Size and positioning of major sponsors given preference to other
club sponsors
• Visibility in prominent position on club website (ie visible as • Visibility on the club’s homepage
WEBSITE
soon as you access the site)
• Agreed social media strategy to target key demographics at key • Club will recognise and promote sponsor offers/promotions
SOCIAL MEDIA
periods (eg Christmas, EOFY, holiday periods) • Opportunity to feature in thank you’s, articles and graphics
• Any company offers/specials promoted via all club social
channels
• Opportunity for thank you’s, feature articles, targeted graphics
and other mutually beneficial content
• Prominently displayed on all email updates from the president, • Recognised on all email updates from the president
COMMUNICATIONS
senior coach and other key figures • Targeted marketing offers will be considered if practical
• Featured bio prior to event/match day sponsorship
• Opportunity to directly promote via club emails (if appropriate)
• Club to work with partner on innovative and exclusive • Club to work with partner on innovative ways to connect partner
INTEGRATION
opportunities to leverage sponsorship and connect with Club with our Club community
OPPORTUNITIES
community
• This may include on site events or functions held on sponsor’s
premises or sponsors coming to the club. The club will co-
promote with the sponsor about the benefits to both parties and
the community (if practical)
Sponsorship Opportunities
(Clockwise from top left):
Women’s Senior Team Jumpers, Mt
Waverley Reserve Signage, Junior
girls’s Teams, Major Scoreboard
Sponsor, Netball Teams, Junior boys
teams
Contact:
waverleyblues@efnl.org.au
In the news
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