Monday, January 21, 2019 - Dr. Martin Luther King Jr. Parade ...
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NW 54th St. and 10th Ave. to 32nd Ave. / Martin Luther King Jr. Memorial Park: 6000 NW 32nd Ct. · Miami, FL
Monday, January 21, 2019
11:00 a.m. - 6 p.m.
The hope of a secure and livable world lies with disciplined nonconformists
who are dedicated to justice, peace and brotherhood.
- Dr. Martin Luther King Jr.
Presented by:
The Dr. Martin Luther King Jr. Parade & Festivities Committee, Inc.
in conjunction with: email:
info@mlkparadeandfestivities.org
phone: website:
(305) 606-2995 www.mlkparadeandfestivities.org
Uniting Miami’s diverse cultural and civic communities in an Dr. Martin Luther King Jr. Parade & Festivities Committee, Inc.
exciting celebration commemorating Dr. King’s inspiring legacy for freedom, justice, is committed to honoring and expanding the grand vision
and equality, the Dr. Martin Luther King Jr. Parade & Festivities Committee, of freedom, justice, and equality for all people by
a 501(c)(3) nonprofit corporation headquartered in Miami, annually organizes and
presents innovative, entertaining, signature events that commemorates the life and · annually commemorating Dr. King’s uplifting message
legacy of the civil rights icon. of virtuous, non-violent change, and
This celebration is the foundation on which · providing a dynamic, accessible forum for empowering education
the organization seeks to promote the that inspires personal and societal transformation.
individual value and potential of all people
as a means to eliminate poverty, racism, and
violence everywhere.
Recognizing society’s formidable 21st century
challenges, our advocacy extends to education
and community service for youth and families.
To that end, our efforts, rooted in Dr. King’s dream
and vision, are predicated on
empowering a new generation of powerful,
positive, social change-makers.
Please join us in sponsoring these events.
We need and appreciate your financial support, We devote ourselves to living and sharing the tenets of love
as well as in-kind donations of products or services, that Dr. King unwaveringly taught, and in so doing,
which are tax-deductible according to current IRS guidelines. envision eradicating the scourge of poverty, racism, and brutality
so that a new generation might wholly thrive in the light
Thank you for your valued partnership! of prosperity, impartiality, and peace.
For in-depth information regarding all associated Martin Luther King Holiday activities, sponsor forms and promotional material, visit our website: www.mlkparadeandfestivities.org
36
th
Annual Martin Luther King Jr. 5K Run & Fitness Walk MLK Family Festival
presented by Progressive Officers Club of Miami-Dade County begins 8 a.m. In cooperation with Miami-Dade Parks & Recreation
at the MLK Plaza Metrorail Station: 6205 NW 27th Ave. Participant numbers Dept., from 12 noon - 5 p.m. in the MLK Memorial
and T-shirts must be picked up at race site between 6:30 a.m.- 7:45 a.m. Park at 6000 NW 32nd Ct., corporations, community
& civic groups collaborate to produce a variety of
cultural programs, entertainment performances, and
Covenant Ceremony at 10 a.m. is an culinary experiences. This intergenerational celebration
interfaith collaboration of religious leaders pledging to continue cultivates racial pride and nurtures community building by recognizing ethnic contributions to
Dr. King’s work for social and spiritual change. Taking place contemporary society and transmitting that knowledge to younger generations.
at the parade starting line, the Blessing of the Community
includes additional entertainment until the parade begins. • On the WEDR 99 JAMZ Main stage, Cox Media hosts recording artists
& top DJs showcasing a variety of music genres.
MLK Holiday Parade • Live music, dance, and theater are performed on the Cultural stage with
This signature event in the national registry of MLK Holiday artworks exhibited throughout the venue.
celebrations is the oldest, largest celebration in the U.S. • A Marketplace affords vendors the opportunity to sample and sell a
Beginning at 11 a.m. in Liberty City, the 8-mile route runs variety of products, including local arts & crafts.
from NW 54th St. & 10th Ave. to 32nd Ave.
• Local restaurants, food trucks, and grocers staff the Food Corner where
attendees can sample a menus and foodstuffs from Soul Food to Louisiana Creole to
Entrants include floats; federal, state, & local officials; police & traditional dishes from the Caribbean and Africa.
military units; historic pioneers; marching bands; dance & drill
teams; equestrians; classic & exotic cars; motorcycles; civic, • For children 5-14, Children’s Village, sponsored by Miami Parks
church, community, veteran, corporate , & trade union groups; & Recreation, offers interactive games, sports & physical challenges,
and popular musical entertainment . and an exploration of MLK history.
In-Kind / Trade Donations:
Donors may contribute products or services,
the market value of which are tax deductible
according to current IRS guidelines.
· MAXIMUM Our organization has many needs and
media promotional
placement for entire
we welcome all contributions.
event · Prominent
media promotional
· Grand Marshall Float placement for entire · Name & Logo Banner
event on festival stage · Name Banner on
· Large parade route festival stage
Banner with logo · Large Float · Medium Float
featured in still & · Small Float · Car with driver
video photography · Large parade route · 2 Ad Banners
Banner (name only) (provided by Sponsor) · 1 Ad Banner · Banners (provided
· Announced as (provided by Sponsor) by Sponsor) on car
Sponsor throughout · Announced as · Announced as · 1 Ad Sign (provided
parade, festival, & TV Sponsor throughout Sponsor on 4 · Announced as · Announced as by Sponsor)
broadcast parade & festival festival stages Sponsor on 2 festival Sponsor on
stages 1 festival stage · Noted Contributor
· Full page · Full page · Half page on Event website
Spotlight Ad on Highlight Ad on Limelight Ad on · Noted Sponsor · Noted Sponsor
Event website Event website Event website on Event website on Event website · Unlimited
number
· 1 available · 2 available · 2 available · 4 available · 4 available available
“Human progress is neither automatic nor inevitable...
Every step toward the goal of justice requires sacrifice,
suffering, and struggle; the tireless exertions and passionate concern
of dedicated individuals.”
- Dr. Martin Luther King Jr.
In the report Black Dollars Matter: The Sales Impact of Black Consumers, the message is clear:
Dr. King’s Dream of a world where
According to Fortune magazine, while African Americans make up just 14% “unarmed truth and unconditional love will have the final
of the population, they account for more than $1.2 trillion in purchases annually. word” is more important than ever in combatting today’s
Further, consumers of color are showing an outsized influence in several key consumer highly visible divisiveness and injustice.
categories, and are increasingly demanding that businesses do and be better.
A new Nielsen research report shows that 38% of African Americans between the ages We invite you to join us in continuing Dr. King’s Legacy
of 18 and 34 and 41% of those aged 35 or older expect the brands they buy as our community strives for positive social change.
to support social causes, outpacing the total population by 4% and 15%, respectively.
This event venues offer savvy marketers a myriad of strategic brand decisions to gain We need Leaders
greater market visibility, and promote their products and services to a multicultural who tirelessly work to eliminate prejudice and achieve equal rights for all humanity.
target market encompassing an Ethno Black consumer. We seek Trailblazers who will find new avenues to eradicate oppression.
As the foremost MLK holiday celebration in the U.S., the event garners We appreciate Activists who nonviolently stand up for whatever is good and right.
high news media and public relations visibility We want Messengers to share this wonderful dream for peace and harmony.
- local and international television & print coverage And, we encourage Dreamers who imaginatively aspire to create a better world.
- radio promos & onsite news broadcasts
- an hour-long PBS television special Website, sponsorship, & promotional materials designed by:
- interactive event activities website Miami, FL
- social media phone: 786-404-3956
email: bldgparadise@aol.com
P.O. Box 380358
Miami, FL 33238
www.mlkparadeandfestivities.org
“Injustice anywhere is a threat to justice everywhere.”
- Dr. Martin Luther King Jr.
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