Sponsorship & Advertising Prospectus 2019 - Security Canada
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CANADA’S LARGEST SECURITY SHOWS
Sponsorship & Advertising
Prospectus 2019
EAST OTTAWA ALBERTA
Laval, Quebec Ottawa, Ontario Edmonton, Alberta
April 24, 2019 May 8, 2019 May 29, 2019
WEST ATLANTIC CENTRAL
Richmond, Moncton, Toronto,
British Columbia New Brunswick Ontario
June 19, 2019 September 11, 2019 October 23 – 24, 2019
SECURITYCANADA.COM
YOU’RE INVITED
It’s one of the most exciting times to be in the security business. The rise of digital, global trade and
other factors are changing the world and creating new opportunities – and challenges – for companies
big and small. The most effective companies tomorrow will be the ones who think strategically today,
and Security Canada Trade Shows are here to help.
As Canada’s largest security shows, Security Canada Trade Shows are a necessity for any company
looking to gain exposure, find new clients and connect with key decision makers in the Canadian
security market. Leaders from every sector of Canada’s security industry gather at our six trade shows
to discover new products, learn about the latest innovations and network. In fact, 7 of 10 attendees only
attend our shows. If you want to expand in this multimillion-dollar market, you need to be here.
Together, we’re working to build a stronger and more resilient Canadian security sector. We look
forward to helping you grow your business in the process! Get in touch today to start working toward
your strategic goals.
Steve Basnett, CEM
Director, Trade Shows and Events
“
If you want to know what is new out We take our SECURITY seriously! Today our
there regarding technology and system management team attended the Security
capabilities - then this is exactly where Canada International Security Conference
you will find all the answers! & Expo, learning the latest technology and
industry practices to enhance solutions for
Nenad Mirkovic,
communities we manage.
CEO, CSA SECURITY INC.
Angelo Raimondo
Training Specialist, FirstService Residential Ontario
One of the best shows to go to. Great The single most important must attend event
chance to meet current suppliers and for Canadian Security Professionals.
to see and feel new products that are
”
Al Herrington
available in the industry. PROGARDE Security Inc.
Carmelita Yabes
Strategic Security Group Ltd.
1
1
GET INTO CANADA’S TOP MARKETS
The Security Canada Trade Shows are designed to make it easy for companies like yours to access
Canada’s top six markets. Centrally located in key cities from east to west, our trade shows attract
leading businesses and security professionals from all corners of the country. Make one investment
and benefit six times over.
TABLE OF CONTENTS
Canada’s Premier Security Industry Experience....................................................... 3
Buyer Profile......................................................................................................................... 3
Who Attends?.......................................................................................................................5
Sponsorship Package Options.......................................................................................6
Sponsorship Request Form.............................................................................................8
Advertising Opportunities................................................................................................9
Advertising Request Form.............................................................................................. 10
2
CANADA’S PREMIER SECURITY
INDUSTRY EXPERIENCE
How can you afford not to come?
Security Canada is a must-attend event for security professionals from coast to coast. Decision-makers
from every sector of the industry are here, and 7 out of 10 won’t attend any other event this year.
BUYER PROFILE
Who can you expect to meet at your booth?
Security Canada dedicates itself to delivering qualified show attendees to the tradeshow floor across
all buying segments. With 26.8% identified as company owners/business executives; 21.9% sales and
marketing professionals and 16.4% technicians and installers, you can be assured that exhibiting at
Security Canada means direct contact with the key decision makers at your booth. More than 62% of
our attendees work with systems integrators, alarm companies and distributors; more than 25% expect
to purchase more than $500,000 of equipment in the coming year.
3
SECURITY CANADA ATTENDEES,
BY THE NUMBERS
What They Do
Owner/Management/
26.8% Senior Executive
21.9% Sales/Marketing
16.4% Technician/Installer
12.1% Operations/Personnel/Management
7.6% Security Management/IT (CSO)
6.9% Other
3.2% Law Enforcement/Public Safety
2.7% Facility/Loss Prevention
1.6% Educator/Student
0.8% Security Guard
Equipment Purchase Company Type
13.5% 0.7% Monitoring Station
$100,000 -
$199,999
32.3%
1.5% Locksmith
$0 - $49,999
14.2% 3.2% Guard Service/Alarm Response/
Private Investigator
$50,000 -
$99,999
6.2% Systems Architects & Engineers/
Consultants
Private Sector/
14.5% 7.0% Retail/Corporate
End-User
$200,000 -
$499,999 Government/
25.5 % 9.3% Law Enforcement/
Crown Corporation
$500,000 +
9.3% Other
74
Security Products and
%
17.4% Services Distributors/
Manufacturers/Agents
don’t attend
19.1% Alarm Company
any other major
security show 26.3% Systems Integrator
4ALL THE CORPORATE END USERS ARE HERE.
Come, meet the country’s top security professionals, and be a part of Canada’s most comprehensive security
showcases. We’re waiting for you.
407 ETR Cn Rail Hamilton Public Library Ottawa Police Service TDSB
Air Canada CN Tower Health Canada Ottawa-Carleton District School TELUS Communications
Air Canada Cargo Conestoga Health Canada Library Board The District of Thunder Bay Social
Alberta Energy Regulator Contava Healthcare of Ontario Pension Park Plaza Toronto Airport Services Adminstration Board
Alberta Health Services, Protective Cornerstone Housing for Women Plan Peel District School Board The Ottawa Hospital
Services Corporation Of The City Of Home Improvement Retailing Peel Regional Police The Regional Municiaplity of York
Algonquin College ACOV Markham Honeywell Building Solutions PQCHC The Regional Municipality Of York
Ambassador Bridge Corporation Of The City Of House of Commons Premium Rentals - Property Services Branch
American Iron and Metal Mississauga House of Commons Security Public Prosecution Services of The Senate Of Canada
Apotex Inc. Correctional Service Canada Humber College Canada The Senate Of Canada - Senate
Council Of Great Lakes Govenors Public Safety & Emergency Protective Service
Art Gallery of Hamilton Husky Injection Molding Systems
Courytard Marriott Toronto Airport Ltd. Preparedness Canada (PSEPC) The Source
B.C. Institute of Technology
Criminal Intelligence Service Hydro One Public Service Commission of The University of British Columbia
Baycrest Health Sciences Canada
Ontario Hydro One Networks Thomson Terminals Limited
BC Government Public Services and Procurement
Customized Medical Hydro Ottawa Tim Hortons
BC Housing Canada
De Beers Group of Companies Hydro-Quebec Tint Master of Canada Inc.
BC Liquor Distribution Branch Public Works & Government
Defence Construction Canada IBM Canada Ltd. Services Canada Toronto Catholic District School
Bell Aliant Regional Board - North York, ON
Communications Deloitte Indigo Books & Music Inc. Purolator Canada
Department of Fisheries and Toronto Community Housing
Bell Canada Ingram Micro Canada PWGSC - Corporation
Oceans
Bell Mobility Irving Oil Security Services R.C.M.P. Toronto District School Board
Department of Justice
Bombardier Produits Récréatifs Irving Shipbuilding Inc. R.C.M.P. Protective Technical Toronto District School Board S/W
Department of National Defence Security Branch
Bradford Greenhouses Ltd Irving Tissue Region
Desjardins, Inc. RBC
Brookfield Irwin Industrial Toronto Transit Commission
Deslauriers Region of Waterloo
Bruce Power Inc. JD Irving, Limited Toronto Zoo
Diamond Towing Region of York
Buffalo City Mission Johnson Controls Canada LP Town of Caledon
District School Board of Niagara Regional Municipality Of Durham
Bureau De La Sécurité Privée Du Kia Sudbury Motor Town Of Hampstead
Québec Dpt. of Canadian Heritage Regional Municipality of Niagara
Kidde Canada Inc. (Div Of UTCFS) Transport Canada
Cadillac Fairview Corporation Dunn And Associates Reichman Senior Housing
Kuehne + Nagel Ltd. Transport Robert
Canada Border Services Agency Durham College Reitmans (Canada) Ltd.
LCBO Trillium Health Partners
Canada Computers Edmonton - Public Schools Revenu Québec
LCBO-Resource Protection Trinity College School
Canada Post Corporation Edmonton Police Service River Cree Resort & Casino
Lease Link Canada Corp Unitel Communications Inc.
Canadian Forces Edmonton Transit Service Rogers Communications Inc.
Legislative Assembly of New University of British Columbia
Canadian Heritage / Patrimoine EllisDon Brunswick Rolls-Royce Canada Limitée University Of Toronto
canadien Emailtopia Corp. Library and Archives Canada Royal canadian legion University of Toronto - St. George
Canadian Nuclear Labs FCA Insurance Brokers Loblaw Companies Ltd. Royal Ontario Museum University of Toronto Campus
Canadian Tire Corporation FedEx Express Canada Corp. London District Catholic School Ryerson University Police
Carleton University FedEx Freight Canada Board SAFRAN University of Western Ontario
Casino de Montreal Firma Foreign Exchange Longo’s Saint Mary’s University Upper Canada District School
CBRE Four Seasons Hotels & Resorts Loto Quebec San Diego State University Board
Chilliwack School District #33 Fraser Health Authority Manulife Securite Publique et Protection Vancouver Aquarium
Chrysalis4 Investments Freedom 55 Financial & Quadrus Maple Lodge Farms Civil du Canada Vancouver Community College
CHU Sainte-Justine Investment Services Ltd. Marriott Hotels Senate of Canada Vancouver General Hospital
CIBC Friday Harbour Resort Master Lock Canada Service de police de Laval Vancouver International Airport
CIHI Gateway Casinos and MDA corporation Sheraton Centre Toronto Authority
Entertainment Veteran Affairs Canada
Cisco Jasper Merchant Treasury Services Inc. Sheridan College
George Brown College Ville de Gatineau
CISO (Criminal Intelligence Service Microsoft Canada Inc. Shoppers Drug Mart
Ontario) Giant Tiger Stores Limited Ville De Laval
Ministry of Community Safety and Siemens
City Of Brampton - Corporate Gouvernement du Canada Correctional Services Ville De Montréal
Siemens Canada Ltd.-Building
Security Government Of Alberta Ministry of Finance Technologies Division Ville De Montréal, arrondissement
City of Calgary - Corporate Government Of Alberta - Sheriffs Ministry of Public Safety & Sir Sandford Fleming College Lachine
Security Technical Services Emergency Preparedness Ville De Mtl, Dir. Des Immeubles,
SNC Lavalin Inc.
City of Cote Saint-Luc Government Of British Columbia, Mississauga Executive Centre Div. De La Securite
Gaming Enforcement Branch SNC-Lavalin - Airports & Aviatio
City of Cote-St-Luc New Brunswick Power Group Ville de Terrebonne
City of Edmonton Government of Canada VMedia Inc.
Niagara Casinos SNC-Lavalin Profac Inc.
City of Hamilton Grand and Toy Waterloo Regional Police
North Bay Regional Health Centre Sobeys Quebec Inc
City of Kingston Grand Prix Du Canada Waypoint Centre for Mental Health
Nova Scotia Liquor Corporation Société Des Alcools Du Québec
City of Kitchener Grand River Hospital (SAQ) Care
Office Max / Grand & Toy
City of Laval Granite Club Société Transport de Montréal Woodbine Entertainment Group
Office of the auditor general of
City of London Great Living Canada Sprint World Vison Canada
City of Markham Greater Toronto Airports Authority OLG St. Lawrence Seaway York Catholic District School Board
City of Mississauga Grenke Leasing Ontario Government STANLEY BLACK & DECKER York Region Transit
City of Montreal Guelph Hydro Electric Systems Ontario Power Generation CANADA CORPORATE York Regional Police
Inc. Starwood Hotels and Resorts York University - Emergency
City of Ottawa, Corporate Security Ontario Provincial Police
Halifax Port Authority Statistics Canada Management
City of Toronto - Corporate Ontario Shores Centre for Mental
Security Halifax Regional Municipality Health Sciences Stornoway Diamond Corporation York University - Security Services
City of Toronto (TCHC) Halifax Regional Water OPG Sûreté du Québec YVR - Vancouver International
Commission Airport
City of Vaughan OPP TCDSB
Halton Regional Police Service
CMHAWW Ornge Air Ambulance TD Bank
Hamilton Police Service
5
5SECURITY CANADA SPONSORSHIP
PACKAGE OPTIONS
Participating at Security Canada Trade Shows as an Exhibitor and Sponsor is far more effective than
personal sales calls or other marketing techniques. Sponsorship provides you the opportunity to
showcase your brand and to interact with thousands of security professionals from across Canada,
most of whom only attend Security Canada Trade Shows to learn, network and do business with
companies like yours.
We look forward to counting you among the leading companies at the forefront of Canada’s security
industry. We offer a variety of sponsorship packages, so that you will be able to find the perfect fit for
your business regardless of your budget.
SPONSORSHIP LEVEL PLATINUM DIAMOND GOLD SILVER BRONZE COPPER
Sponsorship Type National National National National National Event
Minimum Investment $50,000 $25,000 $15,000 $10,000 $5,000 $1000
Number of sponsorships available 1 1 2 4 6 10
PRE-SHOW
Logo and link to company website on the SC Website*
Logo on email communications*
Logo on direct mail communications*
Social Media promotion of sponsor participation ahead of each
Trade Show
Inclusion in pre-show email to all prospective attendees
Spotlighting sponsors
Web ad on securitycanada.com home page
Recognition as title sponsor on all Security Canada Trade Show
promotions
AT THE SHOW
Included a-la-carte sponsorship opportunities (based on availability) $25,000 $20,000 $12,000 $8,000 $4,000 N/A
Logo on Sponsorship Acknowledgement Signage - sized to
sponsorship level*
Logo in the Show Guide - sized to sponsorship level*
Social Media promotion of sponsor participation at each Trade
Show
Ad in the Show Guide - sized to sponsorship level Full Page Full Page 1/2 Page 1/2 Page
Logo featured on Show Guide Exhibitor List
Enhanced company description in each Show Guide
POST SHOW
Inclusion in post show email to all registered attendees spotlighting
sponsors
Banner Ad on Security Canada Website for 3 months
VALUE ADDED
Premiere positioning on CANASA website for 3 months
Premiere positioning on CANASA monthly enewsletter for 3 months
Hole sponsorship at all Security Canada Golf Tournaments
* Sized to selected sponsorship level (national or event)
Please note that priority is given to the previous year’s sponsors and national sponsors, until January 31st, 2019. National sponsors must
exhibit at a minimum of five Security Canada Trade Shows.
6À LA CARTE SPONSORSHIP OPPORTUNITIES
We offer a variety of flexible, à-la-carte sponsorship opportunities so that you will be able to find the
perfect fit for your business regardless of your budget.
A LA CARTE SPONSORSHIP SCE SCO SCAlb SCW SCAtl SCC NATIONAL
Digital Advertising Package $3,950 $2,950 $2,950 $3,950 $2,950 $5,950 $20,000
Your digital ad will be added to the Security Canada website and every
Security Canada promotional email (to prospect attendees) Individual trade show sponsorships or one national sponsorship is available.
Lanyards Included $20,000
(includes 5/8” lanyard with double bulldog clip & safety)
Give your company and brand some very high profile visibility by
One national sponsorship is available and includes all six trade shows.
sponsoring the lanyards that are handed out to all Security Canada
Trade Show participants.
Bag stands at the entrance Included $20,000
(includes supply of bags 15”(h) x 12”(w) x 4”(d), 1 colour)
Sponsorship of Security Canada Trade Show bags, handed to all
One national sponsorship is available and includes all six trade shows.
participants at the entrance to the show floor, provides excellent
positioning of your company and brand.
Sponsorship of pre-show plenary session $2,500
$4,000
$10,000
(includes breakfast for attendees) (x2)
Showcase your brand’s leadership around key security issues,
presented by high-profile keynote speakers over breakfast, prior to Two sponsorship opportunities are available for SCC and one for SCO or all three under
the trade show opening. a national sponsorship.
Aisle signs $3,500 $12,000
Your company name and logo will be displayed on each of the aisles,
either on carpeting or for SCC, on signs suspended over the show. SCC trade show sponsorship or one national sponsorship is available.
Name badges Included $8,000
Gain premium visibility with your logo digitally printed in colour on all
name badges. One national sponsorship is available and includes all six trade shows.
Hanging banners $2,300 $8,000
(includes production and hanging of 10 ft x 3 ft banner)
SCC trade show sponsorship or one national sponsorship that includes all six
Hang your message where all can see it. Multiple hanging banner
trade shows are available.
opportunities are available at all Security Canada Trade Shows.
Floor mats $2,300 $8,000
Your logo digitally printed in colour on 16-square foot mats at the SCC trade show sponsorship or one national sponsorship that includes all six
show entrance. Production and installation included. trade shows are available.
Flag banners $2,000 $1,500 $1,500 $2,000 $1,500 $2,500 $4,000
(supplied by sponsor)
Six individual trade show sponsorships or one national sponsorship that includes all six
The self-supporting 7’x 3’ flag banners will be positioned in the
trade shows are available.
registration area. Flag banner must be supplied by sponsor.
$2,500 $4,000
Registration kiosk
Your logo on all registration counters and desks. SCC trade show sponsorship or one national sponsorship that includes all six
trade shows are available.
Show floor plan Included $4,000
Display your logo on the floor plan of each Security Canada Show
Guide, handed to all attendees and displayed at the trade show One national sponsorship is available and includes all six trade shows.
entrance.
Sponsorship of education flash stage
Your logo on screen at Security Canada Central’s Education Flash $4,000
Stage. One sponsorship is available at the Central show.
Parking area shuttle
Sponsor the shuttle bus that brings attendees to the show from the $2,600
parking area. One sponsorship is available at the Central show.
Please note that priority is given to the previous year’s sponsors and national sponsors, until January 31st, 2019. National sponsors must exhibit at a minimum of five Security Canada Trade Shows.
Don’t see an opportunity that interests you? We can help you design a custom brand visibility opportunity at any of our Security Canada Trade Shows.
7SPONSORSHIP REQUEST FORM
Please indicate your choice by checking the box of the sponsorship opportunity you are interested
in and we will do our utmost to accommodate your request. Please note that priority is given to the
previous year’s sponsors and national sponsors, until January 31st, 2019. National sponsors must
exhibit at a minimum of five Security Canada Trade Shows to be eligible for national sponsorship.
SPONSORSHIP PACKAGES
TYPE
PLATINUM
SPONSORSHIP
$50,000 (includes $25,000 in a-la-carte sponsorship)
SELECTION
NEED HELP? TALK TO US!
DIAMOND $25,000 (includes $20,000 in a-la-carte sponsorship)
We can help develop the right Contact Steve Basnett CEM at
GOLD $15,000 (includes $12,000 in a-la-carte sponsorship) brand exposure opportunity at (905) 513-0622 x 224 or
SILVER $10,000 (includes $8,000 in a-la-carte sponsorship) any Security Canada event, or 1 (800) 538-9919 x 224 or
at all six. sbasnett@canasa.org.
BRONZE $5,000 (includes $4,000 in a-la-carte sponsorship)
COPPER $1,000
A LA CARTE SPONSORSHIP
TYPE SCE SCO SCAlb SCW SCAtl SCC NATIONAL
Digital Advertising Package
$3,950 $2,950 $2,950 $3,950 $2,950 $5,950 $20,000
Lanyards Included
(includes 5/8” lanyard) $20,000
Bag stands at the entrance Included
(includes supply of bags 15” x 12” x 4”) $20,000
Sponsorship of pre-show plenary Only SCC, SCO or
(includes breakfast for attendees) $2,500 National Sponsorship Available $4,000 (x2) $10,000
Aisle signs Only SCC or National Sponsorship Available
$3,500 $12,000
Name badges Included
$8,000
Hanging banners Only SCC or National Sponsorship Available
(includes production and hanging of 10 ft x 3 ft banner) $2,300 $8,000
Floor mats Only SCC or National Sponsorship Available
$2,300 $8,000
Flag banners Included
(supplied by sponsor) $4,000
Registration kiosk Only SCC or National Sponsorship Available
$2,500 $4,000
Show floor plan Included
$4,000
Sponsorship of education flash stage Only SCC Available
$4,000
Parking area shuttle Only SCC Available
$2,600
Please note: Sponsorships will not be confirmed until full payment has been received. One of our representatives will contact you to confirm your
choice, finalize sponsorship arrangements and issue an invoice.
Company Name: Company Address:
Contact Name: Contact Title:
Contact Email: Contact Phone:
Canadian Security Association - 50 Acadia Avenue, Suite 201, Markham, ON L3R 0B3 | Tel: (905) 513-0622 | Toll Free: 1 (800) 538-9919 | Fax: (905) 513-0624 | web: www.canasa.org
Download Electronic Form
8SHOW GUIDE ADVERTISING
(Subject to availability)
UNIT SPECS PRICE
SCE SCO SCAlb SCW SCAtl SCC 6x *
Full page ad 5.5" × 8.5"
$1,350 $900 $900 $1,350 $900 $1,800 $2,300
1/2 page (horizontal) ad 5.5" × 4.25" $750 $500 $500 $750 $500 $1,000 $1,300
Inside Front Cover
5.5" × 8.5"
(IFC) ad $1,500 $1,000 $1,000 $1,500 $1,000 $2,000 $2,700
Inside Back Cover
5.5" × 8.5" $1,500 $1,000 $1,000 $1,500 $1,000 $2,000 $2,700
(IBC) ad
Outside Back Cover
5.5" × 8.5" $1,650 $1,150 $1,150 $1,650 $1,150 $2,150 $2,900
(OBC) ad
Logo with Exhibitor 0.5" — 1.0"
Listing wide $99
Depending on $99 $99 $99 $99 $99 $200
logo proportions
* If secured within 30 days of exhibit booth purchase.
DIGITAL ADVERTISING
(Subject to availability)
UNIT SPECS PRICE
SCE SCO SCAlb SCW SCAtl SCC
Banner ad on Security Canada 300px × 250px $395 $295 $295 $395 $295 $595
Website (minimum 2 months) per month per month per month per month per month per month
Banner ad on Security Canada
Promotional Email to Prospect 600px × 100px $395 $295 $295 $395 $295 $595
Attendees (minimum 2 e-blasts) per month per month per month per month per month per month
Banner ad on Security Canada
Promotional Email to Registered 600px × 100px $395 $295 $295 $395 $295 $595
Attendees (minimum 2 e-blasts) per month per month per month per month per month per month
Banner ad on CANASA.org 470px × 78px $495 per month (minimum 2 months)
Banner ad on CANASA.org 200px × 200px $495 per month (minimum 2 months)
Banner ad on CANASA
470px × 78px $495 per month (minimum 2 months)
Monthly e-newsletter
75px × 100px
Logo with Exhibitor Listing Depending on logo $99
proportions
Web Hyperlink with 75px × 100px
Depending on logo $99
Exhibitor Listing proportions
9ADVERTISING ORDER FORM
Please complete and submit the following form together with your ad selections on the previous page.
Exhibitor: Contact:
Address: City: Province: Postal code:
Telephone: Fax: Email:
Payment enclosed for $
Charge my: Visa American Express MasterCard
Card #: Expiry date:
Card holder name: Signature: Date:
(must be signed to be valid)
Ad cost $
Electronic files: Mac or PC-based. Acceptable software
includes: Adobe InDesign, Adobe Photoshop, Adobe
Sub-total $ = Illustrator. All images must be high resolution, 300 dpi or
better. All fonts must be included or embedded. All ads are in
full colour.
HST 13% $ × 13%
Add .125" of bleed around the outside of ads.
Total $ = Deadline: Friday, August 23, 2019
VIDEO & PHOTOGRAPHY OPPORTUNITIES
AT SECURITY CANADA
Security Canada Trade Shows are same services. Whether it’s hiring a
already recognized as an unparalleled photographer for 30-minutes to shoot
opportunity to gain access to Canada’s Instagram-worthy photos of your booth
security business. Now we’re also or a video crew to tape a guided
offering our exhibitors a unique tour of your booth, a product pitch or
opportunity to keep that momentum a product demo that you can share
going in the months between shows. online after the show, our creative
partners can help. And, for those of Whatever your need, whatever your
Starting in 2019, exhibitors will idea – our creative partners can make
you offering on-site customer training,
have the opportunity to hire our it happen at a price that fits your
why not tape the session so you can
photography and video production budget. To learn more, please visit
help customers long after the show
partners at a significant cost-saving portfolio.newcom.ca/securitycanada
ends.
versus independently hiring the or call Dan at 416-510-5123.
Talk to us!
We can help develop the right brand exposure opportunity at any Security Canada event, or
at all six. Contact: Linda Wawryk (905) 513-0622 ext. 227 or 1 (800) 538-9919 ext. 227 or
lwawryk@canasa.org
10THANK YOU TO OUR 2018 SECURITY
CANADA TRADE SHOW SPONSORS
National Sponsors
Event Sponsors
Media Sponsors
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