SPONSORSHIP PROSPECTUS - Your invitation to sponsor Alteryx Inspire Europe 2018

 
SPONSORSHIP PROSPECTUS - Your invitation to sponsor Alteryx Inspire Europe 2018
SPONSORSHIP
PROSPEC TUS
Your invitation to sponsor
Alteryx Inspire Europe 2018

Copyright © 2018 Alteryx. All rights reserved. Confidential – Do not Duplicate or Distribute
SPONSORSHIP PROSPECTUS - Your invitation to sponsor Alteryx Inspire Europe 2018
JOIN US
FOR INSPIRE
EUROPE 2018

                                         Please consider this your Save the Date and join us in London,
                                         UK, 8 – 10 October for Alteryx Inspire Europe 2018. It is a truly
                                         inspirational, educational, and fun celebration for those driving
                                         the analytics insights of today and tomorrow.

                                         Inspire Europe 2017 was a sold-out event, and we expect our
                                         2018 conference to be even bigger. It will be three packed days
                                         of hands-on trainings, business perspectives and tips from
                                         industry leaders, and networking with other analytics leaders
                                         and drivers.

                                         As one of our trusted partners helping further the analytics
                                         ecosystem, I hope to see you at Inspire Europe 2018as a sponsor.
Langley Eide                             We’ve worked diligently to offer Inspire Europe 2018 sponsors
Chief Strategy Officer
                                         with a wide variety of marketing opportunities, each designed
Alteryx, Inc.
                                         to provide unparalleled access to the best and brightest in
                                         analytics, and I am certain you will see that in the attached
                                         event prospectus.

                                         Should you have any questions or concerns, please don’t
                                         hesitate to reach out to me. I look forward to seeing you in
                                         London for Inspire Europe 2018.

Inspire Europe 2018 Sponsor Prospectus
SPONSORSHIP PROSPECTUS - Your invitation to sponsor Alteryx Inspire Europe 2018
TA B L E O F
CO N T E N T S
Attendee Demographics ..................................... 4–5
Event Details .......................................................... 6
Sponsorship Packages ......................................... 8–12
Sponsorship Opportunties ................................ 13–19
Sponsorship Agreement Form .......................... 20–22
Event Terms & Conditions ................................. 23–27

Inspire Europe 2018 Sponsor Prospectus
SPONSORSHIP PROSPECTUS - Your invitation to sponsor Alteryx Inspire Europe 2018
AU D I E N C E
DEMOGR APHICS
& E V E N T D E TA I L S

Inspire Europe 2018 Sponsor Prospectus
SPONSORSHIP PROSPECTUS - Your invitation to sponsor Alteryx Inspire Europe 2018
2017 AUDIENCE DEMOGRAPHICS
Attended in 2017: 978 | Expected in 2018: 1500

   geogr aphy

                EUROPE 20%

                                                       ROW 9%

                                                      DACH 5%

                                                 N. AMERICA 6%

               UKI 60%

    job level

                MANAGER 18%

                                                 DIRECTOR 16%

                                                 VP & ABOVE 6%

               ANALYST 60%

Inspire Europe 2018 Sponsor Prospectus                           5
SPONSORSHIP PROSPECTUS - Your invitation to sponsor Alteryx Inspire Europe 2018
E V E N T D E TA I L S
General Information                        Venue Information
Alteryx Inspire Europe 2018                InterContinental London - The O2
London, UK                                 1 Waterview Dr,
8 - 10 October, 2018                       London, SE10 0TW
www.alteryx.com/inspire-europe-2018        United Kingdom

 MONDAY, 8 OCTOBER

 8:00am – 5:00pm                           Product Training

 Exact Time TBD                            Exhibitor Set-up

 Exact Time TBD                            Expo Open - Welcome Reception

 TUESDAY, 9 OCTOBER

 7:30am – 5:00pm                           Expo Open

 10:30am – 11:00am                         AM Break – High Expo Traffic

 12:00pm – 1:30pm                          Lunch – High Expo Traffic

 2:45pm – 3:15pm                           PM Break – High Expo Traffic

 5:30pm – 6:30pm                           Grand Prix

 6:30pm – 8:30pm                           Alteryx Party

 WEDNESDAY, 10 OCTOBER

 7:30am – 3:45pm                           Expo Open

 10:00am – 11:30am                         AM Break – High Expo Traffic

 11:30am – 1:15pm                          Lunch – High Expo Traffic

 3:15pm – 3:45pm                           PM Break – High Expo Traffic

 5:00pm – 6:00pm                           Closing Reception

 The Expo Hall will be open all day on conference days closing only during keynotes. High traffic times
 will include immediately following the keynotes, breaks, and lunches.

Inspire Europe 2018 Sponsor Prospectus                                                                    6
SPONSORSHIP PROSPECTUS - Your invitation to sponsor Alteryx Inspire Europe 2018
INSPIRE EUROPE 2018
S P O N S O R PAC K AG E S

Inspire Europe 2018 Sponsor Prospectus
SPONSORSHIP PROSPECTUS - Your invitation to sponsor Alteryx Inspire Europe 2018
DIAMOND SPONSORSHIP
£20,000
Diamond Sponsorhip by Invitation Only

Package Highlights:

E X PO                                       O N -S I T E M AR K E T I N G *

• 3m x 7m Booth Branding                     • Inclusion in on-site event signage
• Turnkey booth with custom graphics         • Mobile app listing: company name, booth
• (2) lead retrieval scanners                  location, logo, URL, company description
                                             • Mobile app push notification
ACC E S S
                                                *Content to be approved by Alteryx
• F2F Alteryx executive meeting
• (8) sponsor conference passes              PO S T EVE N T M AR K E T I N G*

• (15) Early bird extension partner resell   • Dedicated post event email
   rate £310 + VAT for customers/prospects      *Content to be approved by Alteryx
                                                *HTML email to be provided by Sponsor
PRE - CO N F ERE N C E M AR K E T I N G

• Company description (75 words), logo,
   and hyperlink on the Inspire website
   sponsor page

Inspire Europe 2018 Sponsor Prospectus                                                    8
SPONSORSHIP PROSPECTUS - Your invitation to sponsor Alteryx Inspire Europe 2018
PLATINUM SPONSORSHIP
£15,000

Package Highlights:

E X PO                                       O N -S I T E M AR K E T I N G *

• 3m x 5m Booth Branding                     • Inclusion in on-site event signage
• Turnkey booth with custom graphics         • Mobile app listing: company name, booth
• (2) lead retrieval scanners                  location, logo, URL, company description
                                             • Mobile app push notification
ACC E S S
                                                *Content to be approved by Alteryx
• (5) sponsor conference passes
• (10) Early bird extension partner resell   PO S T EVE N T M AR K E T I N G

   rate £310 + VAT for customers/prospects   • Inclusion in post event email

PRE - CO N F ERE N C E M AR K E T I N G

• Company description (50 words), logo,
   and hyperlink on the Inspire website
   sponsor page

Inspire Europe 2018 Sponsor Prospectus                                                    9
SPONSORSHIP PROSPECTUS - Your invitation to sponsor Alteryx Inspire Europe 2018
GOLD SPONSORSHIP
£10,000

Package Highlights:

E X PO                                       O N -S I T E M AR K E T I N G *

• 3m x 3m Booth Branding                     • Inclusion in on-site event signage
• Turnkey booth with custom graphics         • Mobile app listing: company name, booth
• (1) lead retrieval scanners                   location, logo, URL, company description
                                                *Content to be approved by Alteryx
ACC E S S

• (3) sponsor conference passes
• (4) Early bird extension partner resell
   rate £310 + VAT for customers/prospects

PRE - CO N F ERE N C E M AR K E T I N G

• Company description (50 words), logo,
   and hyperlink on the Inspire website
   sponsor page

Inspire Europe 2018 Sponsor Prospectus                                                 10
BRONZE SPONSORSHIP
£6,000

Package Highlights:

E X PO                                       O N -S I T E M AR K E T I N G *

• Turnkey kiosk with custom graphics         • Inclusion in on-site event signage
• (1) lead retrieval scanners                • Mobile app listing: company name, booth
                                                location, logo, URL, company description
ACC E S S
                                                *Content to be approved by Alteryx
• (1) sponsor conference passes
• (2) Early bird extension partner resell
   rate £310 + VAT for customers/prospects

PRE - CO N F ERE N C E M AR K E T I N G

• Company logo, and hyperlink on the
   Inspire website sponsor page

Inspire Europe 2018 Sponsor Prospectus                                                 11
2018 Sponsorship Packages Comparison

                        Diamond                Platinum                 Gold                  Bronze

         Pricing         £20,000                £15,000                £10,000                £6,000

 Booth Branding          3m x 7m                3m x 5m                3m x 3m                 Kiosk

       Speaking
                     45 min. Session
        Session

   F2F Executive
                            X
        Meeting

  Lead Retrieval
                            (2)                    (2)                    (1)                    (1)
        Scanner

     Conference
                            (8)                    (5)                   (3)                     (1)
         Passes

                        (15) Partner          (10) Partner            (4) Partner            (2) Partner
      Early-bird
                         Resell Rate           Resell Rate            Resell Rate            Resell Rate
      Extension
                   (Customer/Prospects)   (Customer/Prospects)   (Customer/Prospects)   (Customer/Prospects)

       Monitors             (2)                    (2)                    (1)                    (1)

                     Email Promotion        Email Promotion
                   Website Sponsorship    Website Sponsorship      Email Promotion        Email Promotion
 Communication      Acknowledgment         Acknowledgment        Website Sponsorship    Website Sponsorship
                      Dedicated Post        Inclusion in Post     Acknowledgment         Acknowledgment
                       Event Email            Event Email

  Onsite Signage            X                      X                      X                      X

                     Push Notification     Push Notification
     Mobile App                                                   Mobile App Listing     Mobile App Listing
                    Mobile App Listing     Mobile App Listing

Inspire Europe 2018 Sponsor Prospectus                                                                        13
OT H E R
SPONSORSHIP
OPPORTUNITIES

Inspire 2018 Sponsor Prospectus
Sponsorship Enhancements

                                                     Marketing Promotional Opportunities
                                         Grand Prix and Main Party Sponsorship
                                         (1) available

                                         £10,000
                                         INCLUDES:

                                         Sponsor logo and “Sponsored by Company Name”
                                         on main stage screens, signature drink, official event
                                         sponsor branded table top signage.

                                         Welcome Reception
                                         (1) available

                                         £5,000
                                         INCLUDES:

                                         Sponsor logo and “Sponsored by Company Name” on signage
                                         throughout reception area, signature drink or snack station
                                         allowed at booth (cost incurred by sponsor), and live sponsor
                                         mention.

                                         Closing Reception
                                         (1) available

                                         £5,000
                                         INCLUDES:

                                         Sponsor logo and “Sponsored by Company Name” on signage
                                         throughout reception area, signature drink or snack station
                                         allowed at booth (cost incurred by sponsor), and live sponsor
                                         mention.

Inspire Europe 2018 Sponsor Prospectus                                                            14
Sponsorship Enhancements Continued

                                                     Marketing Promotional Opportunities
                                         Mobile App Push Notification
                                         (1) per Sponsor

                                         £2,500
                                         INCLUDES:
                                         Alerts display at the top/center of screen. Attendees receive
                                         messages as long as they have the app. Limit 1 per sponsor.
                                         142-character limit.

                                         General Session Seat Drop
                                         (2) Available

                                         £4,000
                                         INCLUDES:
                                         One piece of sponsor-produced collateral* placed on
                                         each chair (approximate qty. 2600) during select
                                         General Session day.
                                         *Sponsor must provide

                                         Water Stations
                                         (3) Available

                                         £1,500
                                         INCLUDES:
                                         (1) sponsor per floor of function area. Sponsor logo decals on
                                         water station units.

Inspire Europe 2018 Sponsor Prospectus                                                           15
Sponsorship Enhancements Continued

                                                    Marketing Promotional Opportunities
                                         Conference Bag
                                         (1) Available

                                         £5,000
                                         INCLUDES:
                                         Sponsor co-branded conference bag handed out as attendees
                                         enter Hall of Analytics.

                                         Conference Bag Insert
                                         (1) per Sponsor

                                         £2,500
                                         INCLUDES:
                                         Sponsor-provided collateral* material for inclusion in sponsor
                                         bag (approx. 2600). One insert per sponsor.
                                         *Sponsor must provide

                                         Charging Towers
                                         (4) Available

                                         £2,500
                                         INCLUDES:
                                         Display your logo on a mobile-device charging towers for
                                         use by all attendees. The charging towers will be located
                                         in prominent areas on the expo floor and convention center.

Inspire Europe 2018 Sponsor Prospectus                                                          16
Sponsorship Enhancements Continued

                                                     Marketing Promotional Opportunities
                                         Aperol Spritz Cart
                                         (1) Available

                                         £10,000
                                         INCLUDES:
                                         Provide attendees with this Italian-made aperitif with the
                                         immensely popular mobile cart for all attendees to catch a
                                         refreshment in a prominent area. Sponsorship includes
                                         branded signage.

                                         Coffee Cart
                                         (1) Available

                                         £8,000
                                         INCLUDES:
                                         Sponsor 2 full days of Barista Service at a fully brandable
                                         coffee cart in the conference. Sponsorship features a logo
                                         latte stencil and branded uniforms for baristas.

Inspire Europe 2018 Sponsor Prospectus                                                           17
Sponsorship Enhancement Comparison

 Title                   Description                                               Sponsor Cost

 Grand Prix and Main     • Sponsor logo (& “sponsored by company name”) on         £10,000
 Party Sponsorship         main stage screens
 (1) available           • Official event sponsor signage
                         • Signature cocktail

 Welcome Reception       • Sponsor logo (& “sponsored by company name”) on         £5,000
 (1) available             signage throughout reception area
                         • Signature drink or snack station allowed at booth,
                           cost incurred by sponsor
                         • Live sponsor mention

 Closing Reception       • Sponsor logo (& “sponsored by company name”) on         £5,000
 (1) available             signage throughout reception area
                         • Signature drink or snack station allowed at booth,
                           cost incurred by sponsor
                         • Live sponsor mention

 Mobile App Push         • Alerts display at the top/center of screen              £2,500
 Notification            • Attendees receive messages as long as they have
 (1) per Sponsor           the app
                         • Limit 1 per sponsor
                         • 142-character limit

 General Session         • Select General Session day                              £4,000
 Seat Drop               • (1) piece of sponsor-produced collateral placed
 (2) available              on each chair (approx. 2600)
                         • Sponsor must provide collateral

 Water Station           • (1) sponsor per floor of function area.                 £1,500
 (3) Available           • Sponsor logo decals on water station units.

 Conference Bag          • Conference bag handed out as attendees enter            £5,000
 (1) available             Hall of Analytics

 Conference Bag Insert   • Sponsor-provided collateral material for inclusion in   £2,500
 (1) per Sponsor           sponsor bag. (approx. 2600)
                         • One insert per sponsor

 Charging Towers         • Display your logo on a mobile-device charging towers    £2,500
 (4) available           for use by all attendees.
                         • The charging towers will be located in prominent
                         areas on the expo floor and convention center.

Inspire Europe 2018 Sponsor Prospectus                                                            18
Sponsorship Enhancement Comparison

 Title                   Description                                           Sponsor Cost

 Aperol Spritz Cart      • Display your logo on the mobile cart for us by      £10,000
 (1) available             all attendees.
                         • Located in prominent area with high traffic
                         • Sponsorship includes branded signage.

 Coffee Cart             • Sponsorship includes (1) coffee cart for (2) Full   £8,000
 (1) available             Conference days
                         • Brand one panel of the coffee cart
                         • Branding on barista uniforms
                         • Logo stencil for lattes

Inspire Europe 2018 Sponsor Prospectus                                                        19
SPONSORSHIP
AG R E E M E N T F O R M
& EVENT TERMS

Inspire 2018 Sponsor Prospectus
Sponsorship Agreement Form

If you wish to take advantage of any of the available sponsorship opportunities, please
complete, print or scan the below and send to your sponsorship point of contact. If you are
not currently working with an Inspire team member please email inspire_europe@alteryx.com

Note: Sponsorships are available on a first-come, first-served basis. Send in your sponsorship registration form
early to ensure that you get your top choice! Early bird pricing ends Tuesday 31 July, 2018. All sponsorship
deliverables are due no later than Friday 10 August, 2018.

Contact Information:

Company

Name                                                         Email

Title		                                                      Phone

Billing Address:

Street                                                       City

Postal Code                                                  Country
Billing Contact Email Address

Please provide any special invoicing instructions if neccesary :

Inspire Europe 2018 Sponsor Prospectus                                                                         22
Sponsorship Agreement Form Continued

Please check the box of the package you wish to sponsor:
Sponsor Level               List Price            Sponsor Level           List Price
     Diamond                £20,000		                  Gold		             £10,000
     Platinum               £15,000		                  Bronze		           £6,000

Please check the box of the enhancements you wish to sponsor:
    Grand Prix/Main Party                  £10,000              Conference Bag			          £5,000
    Welcome Reception		                    £5,000               Conference Bag Insert      £2,500
    Closing Reception		                    £5,000               Charging Towers		          £2,500
    Mobile App Push Notification £2,500                         Aperol Spritz Cart		       £10,000
    General Session Seat Drop              £4,000               Coffee Cart			             £8,000
    Water Station 			                      £1,500

PACKAGE & ENHANCEMENTS TOTAL: £

Payment Details:
IMPORTANT: Please obtain all necessary internal approvals from within your
organization prior to submitting sponsorship agreement and payment. 100% payment
due net 30 days.

Select Payment Type:               Credit Card*             Check		       Wire Transfer   ACH
                                   Purchase Order PO#
An invoice with further payment instruction will be emailed to the primary and billing
contact upon receipt of signed agreement.
* A 5% processing fee will apply to credit card payments.

Inspire Europe 2018 Sponsor Prospectus                                                               22
Inspire Europe 2018 Event Terms

Inspire 2018 Event Terms                                  Sponsor Trademarks/Sponsor Materials
The following terms and conditions (“Event Terms”)        Subject to the terms and conditions of this Agreement,
shall apply to Sponsor’s sponsorship at Inspire 2018      Sponsor grants to Alteryx a non-exclusive non-
being held by Alteryx, Inc. in the United States          transferable right to use Sponsor’s trademarks, trade
(“Alteryx”). Any capitalized terms used but not defined   names, logo designs and company description as
herein shall have the meanings ascribed to them in        prepared and delivered to Alteryx by Sponsor (“Sponsor
the Event Sponsorship Agreement entered into by           Materials”) solely in connection with promotion of the
the parties in connection with Inspire 2018 (the Event    Event.
Sponsorship Agreement and the Event Terms shall be
referred to herein as the “Agreement”).                   Term
                                                          Subject to the terms and conditions herein, this
In consideration of the mutual promises and covenants     Agreement shall be effective upon the Effective Date
contained in this Agreement, the parties hereby agree     and shall continue through the last day of the Event,
as follows:                                               unless earlier terminated as otherwise provided in this
                                                          Agreement (the “Term”).
Sponsorship
a. For its participation as a Sponsor in the Event,       Governing Law/Jurisdiction
Sponsor shall pay to Alteryx the fee (the “Sponsorship    This Agreement, and all matters arising out of this
Fee”) for the level of sponsorship checked below          Agreement, shall be governed and interpreted in
(benefits for each level of sponsorship is described in   accordance with the laws of the state of California,
the Inspire 2018 Sponsorship prospectus):                 without regard to its conflict of laws principles.

        Inspire Europe 2018 Diamond Sponsorship           Assignment
        Inspire Europe 2018 Platinum Sponsorship          This Agreement may not be assigned by either party
        Inspire Europe 2018 Gold Sponsorship              without priorwritten consent of the other party.
        Inspire Europe 2018 Bronze Sponsorship
                                                          On-Site Space and Restrictions
b. Inspire 2018 sponsorship payment terms are net         For those sponsorships that include exhibit space, the
30 days. The Sponsor agrees to pay the Sponsorship        following terms shall apply:
Fee in full within 30 days of signed Event Sponsorship    a. Alteryx shall provide exhibit space at the Event
Agreement and receipt of invoice from Alteryx. Alteryx    (“Space”) for Sponsor to display its products and
reserves the right to withdraw the sponsorship if         services (“Sponsor Products”). Alteryx shall assign the
payment is not received within 30 days of signed Event    Space to Sponsor according to sponsorship level. Space
Sponsorship Agreement.                                    assignments may be revised, or the Event layout or
                                                          venue modified, at any time prior to commencement of
Event Terms                                               the Event by Alteryx, in its sole discretion. The Space
Each party agrees to comply with the obligations and      is for Sponsor’s use only and may not be shared in any
requirements set forth in the Inspire 2018 Event Terms    manner without Alteryx’s prior written consent.
provided herewith and incorporated herein.

Inspire Europe 2018 Sponsor Prospectus                                                                           23
Inspire 2018 Event Terms Continued

b. All Sponsor Products must be assembled before and        and Alteryx shall be entitled to retain, the Sponsorship
removed after the Event by Sponsor in accordance with       Fee paid to Alteryx under the Agreement (“Liquidated
Alteryx’s schedule. Alteryx may refuse to grant consent     Damages Amount”). Sponsor acknowledges that the
for use by Sponsor of any Sponsor Products that             actual damages likely to result from termination of
Alteryx deems unsuitable, objectionable or inconsistent     the Agreement and cancellation of sponsorship are
with the Event purpose and goals. At the Event, Sponsor     difficult to estimate on the date of the Agreement and
may not assist any other party in soliciting business,      would be difficult for Alteryx to prove. The parties
or exchange money or goods, in each case, without           intend that the Liquidated Damages Amount would
Alteryx’s prior written consent.                            serve to compensate Alteryx for such termination and
                                                            cancellation, and they do not intend for it to serve as
Cancellation/Termination                                    a forfeiture or penalty for any such termination and
a. Cancellation. Alteryx may cancel the Event for           cancellation by Sponsor.
convenience upon written notice to Sponsor and              c. Termination by Alteryx. Alteryx may terminate
Sponsor’s sole and exclusive remedy shall be to obtain      Sponsor’s participation in the Event and take
a full refund of the Sponsorship Fee paid to Alteryx        possession of the Space assigned to Sponsor if Sponsor
under the Agreement. Alteryx may also cancel the            fails to meet any of its obligations under the Agreement,
Event due to any Force Majeure Event, and Sponsor’s         including but not limited to maintaining all exhibited
sole and exclusive remedy shall be to obtain a pro rata     Sponsor Products in good working order, staffing the
portion of the Sponsorship Fee paid to Alteryx under        Space in a timely manner, and exhibiting professional
the Agreement based on the time remaining prior to          conduct, and no refund of any Sponsorship Fee shall be
the scheduled date of the Event. A change in the name,      due.
date, hours or venue of the Event shall not be deemed
a cancellation of the Event. For the purposes of the        Warranties
Agreement, a “Force Majeure Event” means any event          Sponsor hereby represents and warrants that: (i)
beyond Alteryx’s reasonable control, including but not      this Agreement is a legal and valid obligation binding
limited to fire, flood, epidemic, earthquake, explosion,    upon it and enforceable according to its terms. The
act of God or public enemy, riot or civil disturbance,      execution, delivery, and performance of this Agreement
strike, lockout or labor dispute, war (declared or          does not conflict with any agreement, instrument, or
undeclared), terrorist threat or activity, or any federal   understanding, oral or written, to which Sponsor is
state or local government law, order, or regulation,        a party or by which it may be bound, nor violate any
order of any court or jurisdiction, or other cause not      law or regulation of any court, governmental body, or
reasonably within Alteryx’s control.                        administrative or other agency having jurisdiction over
b. Termination by Sponsor. Sponsor may terminate the        it; (ii) Sponsor will comply with all applicable federal
Agreement and its participation as a Sponsor of the         and local laws and regulations in connection with its
Event upon written notice to Alteryx at least ninety (90)   participation in the Event; (iii) Sponsor Products and
days prior to the Event, in which case Alteryx will work    any other item in the Space is constructed safely, and
with Sponsor to provide a partial fund of its sponsor       meets the highest industry standard engineering
fee. If Sponsor cancels fewer than 90 days prior to the     practices; (iv) Sponsor’s participation in the Event will
Event, Sponsor shall not be entitled to any refund of,      not violate the proprietary rights of any third party; and

Inspire Europe 2018 Sponsor Prospectus                                                                             24
Inspire 2018 Event Terms Continued

(v) Sponsor will contact only those Event attendees who        such venue’s parent companies, affiliates, shareholders,
have voluntarily provided their contact information            officers, directors, employees, agents, successors and
and agreed to be contacted by Sponsor for purposes of          assigns.
learning about Sponsor Products.
                                                               Limitation of Liability and Indemnity
Taxes                                                          a. THE LIMIT OF EACH PARTY’S LIABILITY FOR ANY
Sponsor is solely responsible for obtaining any licenses       AND ALL CLAIMS SHALL NOT IN THE AGGREGATE
and permits, and payment of all taxes (including sales         EXCEED THE FEES AND EXPENSES PAID BY
and use taxes), license fees, or other charges applicable      SPONSOR TO ALTERYX UNDER THE AGREEMENT.
to its participation in the Event, including, if applicable,   IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR
taxes collected by Alteryx.                                    CONSEQUENTIAL, INCIDENTAL OR PUNITIVE LOSS,
                                                               DAMAGES OR EXPENSES, INCLUDING WITHOUT
Insurance                                                      LIMITATION LOST PROFITS OR GOODWILL, EVEN IF
Sponsor agrees to maintain the following insurance             SUCH PARTY HAS BEEN ADVISED OF THEIR POSSIBLE
coverage in full force during the term of the Agreement.       EXISTENCE.
Sponsor shall maintain commercial general liability            b. SPONSOR AGREES TO DEFEND, INDEMNIFY, AND
insurance, on an occurrence basis, covering all                HOLD HARMLESS ALTERYX AND EVENT PROVIDERS
operations by or on behalf of Sponsor against bodily           FROM AND AGAINST ANY CLAIM, LOSS, LIABILITY,
injury (including, without limitation, death) and              OR DAMAGE SUFFERED DUE TO (I) SPONSOR’S
property damage                                                CONSTRUCTION OR MAINTENANCE OF AN UNSAFE
(including, without, limitation, loss of use), including,      PRODUCT OR SPACE, AND/OR (II) THE NEGLIGENCE
without limitation, premises/                                  OR MISCONDUCT OF COMPANY OR ITS AGENTS
operations, personal and advertising injury, products/         OR SPONSOR’S BREACH OF ANY COMMITMENT
completed operations, and contractual liability, with          MADE HEREUNDER. SPONSOR MUST MAINTAIN
limits of liability of not less than $1,000,000 per            PROPER INSURANCE COVERAGE FOR ITS PROPERTY
occurrence, combined single limit for bodily injury and        AND LIABILITY, AND REPRESENTS AND WARRANTS
property damage, with a $2,000,000 general aggregate.          THAT IT HAS OBTAINED ADEQUATE INSURANCE
Alteryx and the Event Parties shall be included as             PER SECTION 11 ABOVE TO COVER ITS POTENTIAL
additional insureds under Sponsor’s commercial                 LIABILITY HEREUNDER. SPONSOR ACKNOWLEDGES
general liability insurance policy. Sponsor shall obtain       AND AGREES THAT THE TERMS AND CONDITIONS OF
and maintain Employer’s Liability Insurance in an              THIS AGREEMENT ARE SUBJECT AND SUBORDINATE
amount not less than $1,000,000. Sponsor shall provide         TO THE TERMS AND CONDITIONS OF ALTERYX’S
Alteryx with certificates of insurance evidencing all          AGREEMENT WITH THE EVENT PROVIDERS. SPONSOR
of the insurance coverage required by this Agreement           SHALL INDEMNIFY AND HOLD ALTERYX, ITS OFFICERS,
prior to commencing work hereunder. Sponsor shall              DIRECTORS, EMPLOYEES AND AGENTS, HARMLESS
obtain a waiver of rights of subrogation by each               FROM AND AGAINST ANY CLAIM, LOSS, LIABILITY
insurer in favor of Alteryx and the Event Parties. For         OR DAMAGES CAUSED TO ALTERYX AS A RESULT OF
the purposes of the Agreement, “Event Parties” means           SPONSOR’S ALLEGED OR ACTUAL INFRINGEMENT OF
the venue at which the Event is held, and, if applicable,      ANY THIRD PARTY’S PROPRIETARY RIGHTS.

Inspire Europe 2018 Sponsor Prospectus                                                                               25
Inspire 2018 Event Terms Continued

Release                                                      Miscellaneous
Sponsor acknowledges that the Event may be recorded          The Parties hereunder are operating as independent
and reproduced in any form (including but not limited        contractors, and nothing in the Agreement shall be
to digital formats), and hereby authorizes Alteryx and       construed as creating a partnership, franchise, joint
its designees to record, transcribe, modify, reproduce,      venture, employer employee or agency relationship.
publicly perform, display, distribute, redistribute, and     If any provision of the Agreement shall be held by a
transmit in any form and for any purpose any such            court of competent jurisdiction to be illegal, invalid
recording of the Event, and agrees to execute any            or unenforceable, the remaining provisions shall
additional release presented by Alteryx, its licensees, or   remain in full force and effect. The Parties intend that
permittees, in connection with such activity or to give      the provisions of the Agreement be enforced to the
effect to this provision. Sponsor hereby releases Alteryx    fullest extent permitted by applicable law. Accordingly,
and its designees from and waives all claims it or its       the Parties agree that if any provisions are deemed
employees or agents may possess, now or in the future,       not enforceable, they shall be deemed modified to
in connection with such activities, and specifically         the extent necessary to make them enforceable. The
waives any statutory restriction on waivers of future        Agreement constitutes the entire agreement between
claims or moral rights.                                      the Parties with respect to the subject matter hereof
                                                             and supersedes all prior and contemporaneous
Notices                                                      agreements or communications. The Agreement shall
All notices between the Parties shall be in writing and      not be modified except by a written agreement dated
shall be deemed given as of the day they are received        subsequent to the date of the Agreement and signed on
either by messenger, facsimile, delivery service, or in      behalf of Sponsor and Alteryx by their respective duly
the United States of America mails, postage prepaid,         authorized representatives. No waiver of any breach
certified or registered, return receipt requested, and       of any provision of the Agreement shall constitute a
addressed as follows: Alteryx, Inc., 3345 Michelson,         waiver of any prior, concurrent or subsequent breach of
Suite 400, Irvine, CA 92612 and to Sponsor at the            the same or any other provisions here of, and no waiver
Contact information provided below, or to such other         shall be effective unless made in writing and signed by
addresses as the Party to receive the notice or request      an authorized representative of the waiving Party. The
so designates by written notice to the other Party.          parties may sign and deliver the Agreement by facsimile
                                                             transmission, electronic transmission in Portable
Sponsor Company:                                             Document Format ("PDF") or electronic signature. Each
Address:                                                     party agrees that the delivery of this Amendment by
                                                             facsimile, PDF or electronic signature shall have the
Phone :                                                      same force and effect as delivery of original signatures.
Email:

Inspire Europe 2018 Sponsor Prospectus                                                                             26
Inspire 2018 Event Terms Continued

Agreed and Accepted:

ALTERYX, INC.:                                        SPONSOR:

By:                                                   By:
         Signature (Authorized Representative Only)            Signature (Authorized Representative Only)

Name:                                                 Name:

Title:                                                Title:

Date:                                                 Date:

By signing above, parties agree to be bound by the event sponsorship terms & conditions.
Please email completed agreement to cpensato@alteryx.com

Inspire Europe 2018 Sponsor Prospectus                                                                      27
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