Sport and Physical Activity Strategy - More people, more active, more often Brighton & Hove - Brighton & Hove City Council
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More people, more active, more often
Brighton & Hove
Sport and
Physical Activity
Strategy
2013-2018
1
1Introduction
Introduction
The vision driving the 2013-2018 strategy is to create a more active The main purpose of the strategy is to set out a
healthier city, a greater equality of opportunity, better facilities and programme of action which will continue to raise
the profile of sport in the city and to maximise the
a higher standard of sports performance delivered through strong
benefits which sport and physical activity provides.
partnerships between sport and health service providers.
The aim is to achieve the following outcomes:
In 2006, the council and partners agreed a six Over the same period, there has been increasing
year Sports Strategy and now there is a need recognition of the impact which sport and Increased regular and sustainable participation
for a new strategy to build on the important physical activity can have on the health, in sport and physical activity
contribution which sport and physical activity education and social wellbeing in the city. In
makes to the city. the UK the estimated annual cost of ill health Increased social and health benefits delivered
directly attributable to physical inactivity is by sport and physical activity
The 2006-2012 strategy achieved a great
estimated to be £0.9 billion – In Brighton & Improved equality of access to sport and physical activity
deal. Physical activity levels have risen (Health
Hove the financial cost of physical inactivity
4 Itoncreased
Counts 2013), and a new sport and physical
across five diseases linked to physical inactivity opportunities for children and young people
activity landscape has emerged in the city:
(ischaemic heart disease, ischaemic stroke, participate in sport & physical activity in school and
new facilities have been built, new events
breast cancer, colon/rectum cancer and diabetes community settings
have been introduced and new activity
mellitus) is £1.4 million per 100,000 population.
programmes created. The range and quality Increased capacity in the voluntary sport and physical activity
Therefore, a focus of the new strategy will be
of sports & physical activity opportunities has sector in the city
to encourage regular sustainable participation
been significantly enhanced.
to improve health and well-being; to play an
important preventative role by improving the Increased participation in high performance sport
health of individuals to reduce the need for in the city
reactive and acute health services.
Beyond health improvement, participation a successful sporting and physical activity the city such as the Rugby World Cup 2015.
in sport and physical activity yields benefits programme to help deliver the Brighton and However, whilst expectation of what sport and
through increased social cohesion, happiness Hove Strategic Partnership’s vision of “a city physical activity can and should deliver is now
of residents, and economic benefits. Organised where opportunities are provided for our higher than it was in 2006, these expectations
sport, for example, is a major provider of residents to improve their lives in a sustainable and opportunities must be set against a
volunteer opportunities. Nationally,19.2% of and inclusive way that reduces inequality”. context of increasingly finite resources.
all volunteers, volunteer within the sport sector
Over the next five years there is an excellent The challenge of the 2013 - 2018 strategy is
(DCMS: Taking Part 2013), with an estimated
opportunity to capitalise on the social and to use city resources effectively to continue
economic value of just under £2 billion (UK
health benefits of sport and physical activity. to ensure that opportunities for participation
Civil Society Almanac, 2010).
The 2012 Olympics and Paralympics have are accessible to all and that individuals and
There is also the opportunity to target those created new levels of demand and aspiration organisations are able to fulfil their potential.
groups that are experiencing the highest both among established sports men and Collaborative working across the network of
levels of inequality, in order to provide a women and those taking up a sport for the key stakeholders in the city is imperative to
significant contribution to the achievement of first time. There is a need to ensure a similar maximise resources and increase opportunities
priority outcomes for the city. The city needs legacy is created by hosting major events in in the city.
2 3
Introduction
The context in which the challenges to All of these assessments identify a direct
continue to increase participation and the link between health, general wellbeing,
equality of opportunities, are different to sport and physical activity. They add a new
that of 2006. The spaces in which sport and insight and new dimensions to the context in
physical activity takes place have changed. which any future strategy must be delivered.
The city’s professional football and cricket
clubs have significantly improved their
venues providing high quality experiences Therefore, the starting point and some
of sport, and increased opportunities to of the key issues for the new strategy are
host high profile events such as the Rugby considerably different to those of 2006.
World Cup. In March 2012 the council The 2006 strategy was very ambitious. It set
adopted an Indoor Sports Facilities Plan and out to involve all sports providers in the city in
it has already brought success with a Sport the pursuit of a single unified set of strategic
England Inspired Facilities grant of £150,000 aims. In practice, this has proved difficult to
to replace the track at the Withdean Sports achieve but the need to retain an overview of
Complex. Freedom Leisure and Mytime Golf sports development in the city and for various
have taken over operational management partners to work effectively together remains
of council sports and leisure facilities and strategically important.
have invested in improvements. In addition,
For 2013-2018, there is a need to step back
enhancements to the city’s public spaces,
from the broad vision and to refocus on
parks and gardens have provided increased
some of the more practical aspects of service
opportunities for informal sport and
delivery and sports development. In particular
physical activity.
there is a need for the council to reassess
its own contribution and to ensure that it is
The TAKEPART Festival of Sport & Physical maximising the impact it can make on sport
Activity and Brighton Marathon have become and physical activity in the city.
established local events, and new programmes
The council’s role is central and is fully
and partnerships have emerged between
recognised as a key player in the delivery
stakeholders from schools, communities, higher
of sports and physical activity services.
education, public services, National Governing
Consultation (outlined in section 8),
Bodies of Sport organisations and private
undertaken as part of the background to the
enterprises. On the negative side, the influential
strategy, shows that other sports providers
national and local network of School Sport
place a high value on the council services and
Coordinators has now been abolished. All of
they have identified some key priorities for
these factors will have an influence on how we
the council to deliver.
approach the next five years.
An action plan (see Section 3) for the council’s
The links between physical activity and health Sports Development Team has been devised
have an increasingly high profile and will form to deliver a series of targeted outcomes
an important part of the strategy. In April which will achieve these aims. Additionally it
2013 the council assumed new responsibilities is envisaged that a Joint Working Plan will be
for public health in the city. Over the last developed with key partners from the Sport
two years the council and NHS Brighton and and Physical Activity Strategic group.
Hove have carried out Citywide Joint Strategic
Needs Assessments (JSNA’s) for Children and The strategy is action orientated, but its early
Young People, People with Disabilities and sections set out the context in which action is
Childhood Obesity. In partnership with the to be taken and the vital role which sport and
Sports Development Team a JSNA for Sport physical activity plays in the life and wellbeing
and Physical Activity has been completed. of the city.
4
2 Challenges that need
to be addressed
In preparing an action plan to improve sport and physical activity provision in 2.3 Coordinating Sport and The most prevalent forms of physical activity
the city over the next five years, a number of analyses have been undertaken Physical Activity and Health in the city are walking and cycling, therefore
Programmes ongoing improvement to the physical
to identify needs and priorities. These are detailed in sections 6 to 9 below. environment are important for leisure and
active travel.
In order to deliver the aims of the strategy as stated on page 3 in the
The links between health and physical
introduction, there are a number of issues which need to be addressed. activity are well established. Both health
and sports professionals are working to
2.5 Refining Partnership
achieve the same aim of encouraging Networks
2.1 Increasing Participation 2.2 Targeting Specific Groups
the community to be more active. To
ensure that resources are effectively Effective partnerships are integral to the
Brighton and Hove’s participation rates are similar Many of those groups who would benefit success of the strategy. A great deal of
deployed and appropriately focused,
to comparable cities but, with a higher than most from sport and physical activity are the progress has been made over the last six years
there needs to be a close working
average percentage of the population in the 25 very groups who are least likely to participate to encourage and support sport providers in
partnership. With the assumption of
to 44 age group and a number of social and for cultural, personal, practical, geographical the city to work together to deliver common
additional health responsibilities from
health issues which could be improved through and economic reasons. Helping groups to aims. The Sports Forum and the Sport &
2013, the council is under a greater
active recreation, the city should be seeking to overcome these barriers and supporting them Physical Activity Strategic Group have both
obligation to demonstrate that its own
do better, with more than three quarters of the to engage in activity will provide them with brought diverse providers together to share
services are leading the drive for health
population doing less than the recommended many positive outcomes and ensure that ideas and give each other support. Receiving
improvements in the city.
levels (Health Counts 2013). A general increase access to sport and physical activity is equal recognition through a national Big Society
in sport and physical activity participation will for all. Award 2013, for its role in empowering
contribute to the delivery of many broader community action to boost sport and
strategic outcomes for the city and it is therefore Communities which have been identified physical activity participation in the city, the
central to the strategy. As well as improvements 2.4 Improving the Facility Base TAKEPART Festival of Sport & Physical Activity
for targeting and which need specific
in general health and wellbeing there is also support are: Children and Young people, has emerged as a new model for developing
increasing recognition that sport and physical The Indoor Sports Facilities Plan 2012- collaboration across city stakeholders to work
Older People, Disadvantaged Families,
activity delivers improvements to mental health, 2022 has clearly identified the current towards strategic priorities in the city.
Black and Minority Ethnic Groups, People
community cohesion, educational attainment, weaknesses in the city’s facility provision and
with Disabilities, Lesbian, Gay, Bisexual and
a reduction in crime and anti social behaviour has a number of specific proposals to make
Transgender Groups, and Women and Girls.
and a increased economic contribution to the improvements. All consultation exercises
city (Game of Life 2013). On a personal level, have prioritised facility development as a
sport offers many opportunities for personal In addition areas such as East Brighton which major issue for sport in the city. Progress on a
development and social engagement as well suffer most from social and health inequalities number of actions identified in the Sport and
as the potential for employment. An active city have been identified as requiring specific Physical Activity Strategy may be dependent
will be a healthy and achieving city. support and targeted interventions. on the advances made through the Indoor
Sports Facilities Plan.
In the development of the strategy we have With the success of the 2012 Paralympics,
paid attention to the needs of people protected there is a much stronger focus on providing As well as the need to develop indoor
in law (Equality Act 2010). As we develop opportunities for disabled people to facilities, it is important to also improve the
annual action plans we will ensure we continue participate in sport and the strategy and opportunities for sport and physical activity in
to remove barriers and increase opportunities. action plan reflect this. parks and open spaces such as the seafront.
6 7
Likewise, sport and physical activity providers for National Governing Bodies of Sport for a 2.9 Establishing Meaningful
have to be aware of and responsive to trends satellite club programmes will also support Priorities
in sport and the development of national more formal links between sports clubs and
and regional programmes which may benefit secondary and tertiary education providers. The strategy reflects that there is more work
the city. As part of this, potential funding needed to fully develop sporting opportunities
The city has over 500 sports clubs and
streams will need to be regularly identified to in the city than is likely to be provided.
organisations providing the majority of sports
ensure that the city maximises its potential for Resources are stretched and, although every
participation opportunities in the city. The
external funding. effort will be made to attract additional
ability of these organisations to contribute to
National Governing Bodies of Sport, with the outcomes of this strategy should not be funding, there will be a need to establish
additional resources allocated by Sport underestimated, and the Sports Development some clear priorities. Like the Indoor Sports
England directed through their whole sport Team already gives advice and practical help Facilities Plan, the strategy accepts that it is
plans, will bring new impetus, resources and on issues such as training, administration, more productive to work to a small number
knowledge to the development of their sports volunteering and fundraising. The TAKEPART of carefully selected achievable priorities
within the city. It is important that they are Festival offers a formal vehicle for clubs to raise than to offer an extensive list of desirable
supported with local knowledge and insight their profile, increase membership and develop objectives which are, in reality, not likely to
to ensure that their investment in Brighton & new partnerships (eg with local schools), but be delivered.
Hove directed to yield maximum impact on consultation shows that clubs in particular
local residents and sports clubs. would like more support in these areas.
The Sports Forum has been valuable in
sharing information and examples of good
practice across a wide range of providers, its 2.7 Supporting Schools and Clubs 2.8 Raising the Profile of
operation needs to be reviewed and its future Sport and Physical Activity
role clarified. Schools and sports clubs are significant
contributors to sports development in the city.
Likewise the council needs to review the way A recurrent theme of consultation
It is important that there are opportunities
its own partnerships work and find ways exercises has been that many respondents
for children to exercise and experience sport
to actively monitor and support other key felt sport and physical activity did not
in their early years, to encourage lifelong
partnerships, such as those between schools have the recognition or the resources
sporting habits. Schools help to establish
and clubs, to ensure that a cohesive sporting it deserved in the city. Often, particular
physical activity as an essential part of a
network continues to be developed. comparison was drawn with the profile
healthy lifestyle and offer a range of sporting
experiences. Clubs enable individuals to achieved by arts and culture, and these
develop their specific talents to a higher views expressed that sport and physical
2.6 Benefiting from and level. The links between the two can ensure activity should have a similar profile.
contributing to wider agendas that sporting activity continues beyond This issue now has added importance as
leaving school and that young people have the strategy seeks to positively embrace
The strategy cannot progress in isolation the right support from an early age to fully the health and physical activity agenda
from what is happening in the council develop their sporting potential. Of particular and to encourage higher levels of
participation. Raising the profile of sport 2.10 Using Council Resources in
and elsewhere in sport. A collaborative importance is the need to find ways to stem
network of sport and physical activity the decline in participation of young people and physical activity across the city and the Most Effective Way
providers are able to contribute to wider between the ages of 14 and 25. reinforcing, wherever possible, the key
agendas in the city relating to health, messages of the strategy will have a As part of the process of rigorous
The loss of School Sport Coordinators has significant part to play in this. prioritisation, we need to review the way
community development and social
left a gap in local school provision. However in which internal resources are deployed, in
cohesion. They may also be able to
funding for Schools Games Competitions order to ensure that they are in line with the
benefit from practical help and sharing
to support opportunities for young people to objectives of the strategy and demonstrate
resources, where service providers in
participate in competitive sport in school, and value for money. This may in particular
these areas wish to support sport and
new funding to primary schools (to improve require a change of emphasis in the working
physical activity initiatives.
physical education and sport provision) exists practices of the Sports Development Team.
until 2015. Sport England funding (2013-2017)
8 9
3 Targets
The setting of targets is ideally part of the process of delivery and
can be helpful to the monitoring of progress, however they are not
absolute determinants of the success of the strategy because quantifiable
targets can only be set in a small number of areas. However, they do
provide some concrete aims and will be a useful reference point through
the next five years.
For many areas of the strategy, it would of sporting and recreational activity in the
be extremely valuable to set quantifiable city and is produced on an annual basis,
targets but there is no source of information but when analysed at a Local Authority
which will allow for the monitoring of level it relies on a comparatively small
achievement. One desirable statistic sample. For some indicators or demographic
among many, for example, is the total breakdowns at the Brighton and Hove
number of sports club members in the city. level it would be hard to demonstrate
If such information were available, it could statistically robust year on year change.
provide a valuable measure of progress and
The Active People Survey has been used
would be worthwhile gaining in order to
to determine outcomes and specific targets
continue to widen information bases (where
for individual areas are in the action plan.
possible) so that additional targets can be set.
Sport England’s Active People Survey does
provide useful information about the profile
Over the past 10 years,
physical activity levels in
the city have increased,
however three quarters of
the population of Brighton
& Hove still do less than the
recommended levels of
physical activity.
(Health Counts 2013)
10 11
4 Action Plan
2013 – 2017
Citywide Sport and Physical Activity
Outcomes and targets 2013-2018 Both individual service plans
and joint working plans will be
developed by key stakeholders
Outcome Citywide Targets by 2018
Increased participation • Increase once a week participation in sport (Active People Survey)
to tackle the issues identified in
by local residents in • Increase adult participation in sport and active recreation for at least section 2 contributing to
sport & physical activity – 3 x 30 minute sessions per week (Active People Survey)
Adults (16 +) the outcomes.
• Reduce the number of inactive people in Brighton & Hove
(Active People Survey Department of Health Indicator)
The council’s Sports Development Team
• Increase local satisfaction in sport (Active People Survey) have produced a plan for 2013 which will be
reviewed and produced annually. For each
Increased health benefits • Increase the percentage of physically active adults (Public Health outcome there is an analysis of why they
delivered by sport and physical Outcome Framework indicator - www.phoutcomes.info) are important.
activity in the city • Decrease the percentage of physically inactive adults (Public Health
Outcome Framework indicator - www.phoutcomes.info) The action plan uses the following headings:-
• To be in the top performing 25% of local authorities in England Objectives:
Refers to the key priorities to achieve the
outcome.
Improved equality of access • Increase adult participation from key target groups in sport and
to sport and physical activity active recreation to at least 3 x 30 minute sessions per week What will we do:
for the least active residents (Active People Survey): Identifies actions which will contribute
- Female directly to the required outcome.
- Limiting Illness or disability
- Black and Minority Ethnic Groups Specific targets:
- NS SEC 5-8 Not all actions will have easily quantifiable
4 Increased opportunities
for children and young
people to participate in sport
• Increase the number of children and young people reporting
recommended levels of exercise (Safe and Well at School survey)
outcomes. Where it is possible to measure
outcomes with some certainty and targets will
be helpful, these have been included. There is
and physical activity in school more discussion of targets in Section 8.
and community settings
Increased capacity in the • Increase the number of volunteers who support sport to at least one hour he Sports Development Team
T
sport and physical activity a week from 13% (Active People Survey)
will prepare an annual plan
sector in the city
in collaboration with partners
which sets out a series of specific,
Increased participation in • Increase in regional and national representation more detailed actions which
high performance sport
will take the strategy forward
in the city
during that year.
12 13
5 Delivery
The council’s sports development and sports facilities teams will play a
major role in achieving the strategy outcomes. In addition it is important
for significant contributions to be made by the network of sports
providers and other key stakeholders in the city. This contribution is
often through joint initiatives or joint working plans with the council
(eg Freedom Leisure Joint Working Plan).
The council’s sport development team will There was a great deal of positive feedback
continue to provide highly targeted direct in the consultation about the delivery of sport
services and to work closely with health and physical activity in the city by the council.
providers to increase the impact of physical However due to the pressures on resources
activity on health outcomes. They will also the council needs to take stock and review its
fulfil a coordinating role for sports providers own role as a service provider.
and lead the drive to raise the profile of
sport and physical activity across the city.
Health and wellbeing
boards
The public health team will work to put
health and wellbeing at the heart of the
council’s policies and promote greater
health equality across the city. Health and
Wellbeing Boards have been established as
forums where key leaders from the health
and care system work together to improve
the health and wellbeing of their local
population and reduce health inequalities.
Health and Wellbeing Boards oversee
the Health and Wellbeing Strategy which
will be based on an approved Joint
Strategic Needs Assessment (JSNA) of
the city’s health and social care needs.
14 15
6 Where are
we now?
A series of analyses and summaries have been undertaken to provide the However, despite the excellence of much improve the health and well being of
sporting activity in the city, as the Indoor residents in focused areas of the City. Over
starting point for the 2013 - 2018 strategy and the context in which it will Sports Facilities Plan 2012 - 2022 approved 78 weekly sessions are delivered providing
be delivered. These highlight some specific issues which face Brighton and by the council in April 2012 shows, Brighton accessible and local provision.
and Hove lags considerably behind other
Hove and identify the place which sport and physical activity has in relation comparative authorities in the breadth and
• Coordination and organisation of up to
40 sporting events a year including
to other national and local strategies. They report the views of recent quality of its public leisure facilities TAKEPART, Brighton & Hove’s Festival of
consultation and give more detail of the complex network of providers 6.2 Council Service Organisation Sport & Physical Activity.
who work together to provide sport and physical activity services in the city. and Delivery • Direct provision of activity sessions in a wide
range of sports including holiday sports
One of the most important functions of courses, skateboarding programmes and
6.1 Sport and Physical Activity in In football, Adam El-Abd from Rottingdean has
initiatives such as the Ping! Brighton & Hove.
the council is to facilitate and support
Brighton and Hove – An Overview been a mainstay in the recent rise of Brighton
& Hove Albion FC through the divisions. partnerships with and between providers.
Sport and Physical Activity services are Information and support services for
Brighton & Hove is a diverse and exciting Karen Pickering started her long international residents, clubs and volunteers to
provided in the city through an extensive
sporting city. It has a number of major sports swimming career at the King Alfred Leisure increase participation and build capacity:
network of providers all of whom have
clubs and facilities including Sussex County Centre. Ryan Moore, the 3 time Champion their own specific role to play. The success • Collation and dissemination of information
Cricket Club, Brighton and Hove Albion FC Jockey (2006/08/09) has ridden numerous of the strategy depends on sustaining about sport and physical activity
and Brighton Racecourse. It hosts significant winners at his local track in the east of the city. the vibrancy and variety of this service opportunities and general promotion of
sporting events such as the Brighton
network and encouraging joint working sport and health in the city. This includes the
Marathon and the World Under 21 Beach
Volleyball Championships. It has produced
many sports men and women of renown.
There are over 500
sports clubs in the city
between its many contributors.
The council’s own direct sports provision
management of the Active for Life website
and directory which provides an A-Z of sport
and physical activity opportunities.
The city has been home to Olympians catering for a wide range forms part of the Assistant Chief Executive
of sports at all levels. (ACE) Department under the leadership of the • Liaison with and advice to sports clubs,
from George Larner, a double walking
Head of Sport and Leisure. Services include: schools and community groups to support
gold medallist in 1908 to Steve Ovett, gold
engagement programmes, establish
medallist in the 800m in 1980, and Ashleigh Schools, universities and private operators
Delivering participation programmes development plans and source funding for
Ball, a bronze medallist in the women’s hockey also make a substantial contribution to the
which engage and target the least active facility improvement, training and initiatives
team at the recent London Olympics. Notable development of sport and the creation of
population, and contribute to the reduction to increase membership.
Paralympians include Ben Quilter, a judo sporting opportunities.
bronze medallist at the London Paralympics. of health inequalities in participation: • Deliver needs led training programmes and
The council itself is the single largest provider placements volunteers, students and clubs.
Cricket has long historical connections with of sports facilities and services in the city. Its • Management and organisation of the
the city including present day stars developed city’s Healthwalks Scheme providing • Collaborate with partners to provide
leisure centres, swimming pools, golf courses,
locally such as Matt Prior, Matt Machan and 648 led walks a year and volunteering inclusive provision and access.
pitches, parks, seafront, green spaces and
Joe Gatting. Clare Connor captained the sports development activities are at the heart opportunities for hundreds of volunteers. • Delivery of the City Sports and Physical
England women’s side for many years with of the city’s sport and physical activity. The • Delivery of a range of targeted activities Activity Awards and City Sports Forum,
the women’s game also being very strong Sports Development team also has a vital under the Active for Life programme Sport & Physical Activity Grants Scheme for
in the city. role in coordinating and supporting activities designed to tackle inequality, create volunteers, clubs and providers.
among the many non council providers. stronger inclusive communities and
16 17
Plus, the council’s Sport Facilities Team: 6.5 Partners 6.5.3 Brighton and Hove 6.6 The 2006 - 2012 Strategy:
• Supervises and controls all contracts for the Public Health Achievements
management of council leisure facilities There are many other providers who play There is increasingly close working
• Is responsible for facility maintenance and a vital role in creating opportunities for relationship between the council’s sports We have undertaken a detailed review of the
development participation in sports and physical activity. services and Public Health. A number of progress of the 2006 – 2012 strategy and its
• Represents the council on external bodies A comprehensive audit of sports provision initiatives designed to encourage active lifestyles outcomes. This review forms an important part
and liaises with other sports agencies in the city showed that clubs, schools, are jointly-funded, such as the Healthwalks of the background to the development of the
universities, and private providers all make scheme and the Active for Life project. 2013 – 2018 strategy. Set out below are some
• Seeks external funding for council sports
an important contribution to the network of the main achievements over the last six years:
facilities
of sports facilities and opportunities for 6.5.4 Active Sussex
Facilities
participation. Many of these are in active Active Sussex has a key role to play across
6.3 Facilities Management partnerships with the council. The Brighton the county including as a partner of the • T
he Amex Community Football Stadium
Contracts & Hove Sport & Physical Activity Strategic council within Brighton & Hove. Active Sussex opened and hosts Brighton & Hove Albion
Group brings together key stakeholders to are funded by Sport England and prioritise Football Club and Albion in the Community.
All of the council’s sports facilities are develop sport and physical activity in the the achievement of Sport England’s national • Yellowave Beach Sports, the first beach
managed through facility management City. It has representatives from Sussex and objectives at a county level. See 7.2.1. sand sports venue in the UK opened.
contracts. There are currently two contracts: Brighton universities, Public Health team, the
Community Voluntary Sector, Sussex County 6.5.5 Sussex County Cricket Club • Facility developments in parks and open
Golf Courses Cricket Club, Albion in the Community,
spaces including 3 skateparks, 3 multi play
The city’s two golf courses are managed by The popularity of cricket has been greatly areas, boulders and green gyms.
Freedom Leisure and Active Sussex. enhanced at a community level with
Mytime Active under a 10 year contract which • Both indoor and outdoor facility
will run until 31 March 2020. initiatives such as the “Chance to Shine”
improvements including the Sussex Cricket
6.5.1 Albion in the Community programme with the focus on encouraging
County Ground and council leisure sites.
Leisure Centres young players at schools and clubs.
Albion in the Community is a major
All of the council’s leisure facilities are • Facility site developments of £10.5 million
managed by Freedom Leisure under a 10 year
contributor to sports provision in the 6.5.6 Freedom Leisure and at Brighton University and improvements at
contract which will run until 31 March 2021.
city providing a range of programmes that Mytime Active Sussex University.
improve health and education and tackle
These not-for-profit trusts have a key role in
Both of the above contracts have brought inequality and social inclusion. Programmes
the provision of facilities and engagement with
Participation
revenue savings and investment into facilities. such as the Kickz Project and the Seagulls
the local population. • The delivery of mass participation
They are each based on a detailed specification Specials are helping provide sports
events such as London to Brighton bike
of services to be provided. The Sports Facilities opportunities for groups in the city that
ride and Sports Relief and the development
and Sports Development Team work with the traditionally participate less in sports activities.
of new events such as The Brighton
operators through a Joint Working Plan to
jointly develop activity programmes. 6.5.2 Universities Marathon, TAKEPART, the Brighton & Hove
Festival of Sport & Physical Activity and
Both Universities have a prime objective
National Walking Day.
of providing opportunities for their
6.4 Seafront, Parks & Open Spaces student population. This is particularly • Development of programmes to
important as a high proportion of graduates improve health and wellbeing to tackle
Brighton & Hove’s coastal setting, bordered remain in the city. Through Active University inequality and develop community cohesion.
by the South Downs National Park offers the funding, the Park Life Project (University evelopment of the free-swimming initiative
• D
city a unique environment in which sport and of Brighton) is providing greater informal and workplace health programmes.
physical activity can take place. These natural opportunities for students to participate and
spaces for sport and physical activity provide also develop links to community providers. Club and Volunteer Development
local opportunity for a variety of activities, The facilities are also available for staff and • Increase in training opportunities for
whilst the parks and open spaces in the city the wider community which support the volunteers, coaches, clubs, individuals
provide a variety of formal and informal sports increase of overall participation. The students and schools.
and recreational spaces. also play an important role in volunteering in
the city through the Project V and Active • Increase in number of clubs achieving
Student schemes. Clubmark accreditation.
18 19• 1 year and 3 year council funding for sports • Review the role and function of the Sports
clubs and the introduction of an annual sport Forum and the ways in which stakeholders
and physical activity grant scheme. are encouraged to work together
• Launch of the City Sports and Physical • Retain a strong emphasis on encouraging
Activity Awards to recognise volunteers, activity among current low participation
clubs and sporting heroes. groups and building the links between
physical activity and health
evelopment of volunteering opportunities.
• D
• Support school sports activities and create
Partnership Development more opportunities for young people to
progress in sport
• Formation of a Sports Forum for the
city and a Sport and Physical Activity • Improve the city’s sports facilities
Strategic Group. Further consideration of how these issues can
eveloping city wide collaboration
• D best be tackled over the next five years has
through the TAKEPART Festival of been an important element in the formulation
Sport & Physical Activity. of the 2013 - 18 strategy.
Funding
• Sourcing external funding to develop sports 6.8 The Indoor Sports Facilities
programmes and develop facilities in the City, Plan 2012 - 22
eg Barclays Spaces for Sport, which provided
funding for the Hove Lagoon Skatepark and The council has already started planning
Skate Park Development Worker. for the future of sport and physical activity in
the city. In April 2012 it approved an Indoor
In 2011/2012 the Sports Sports Facilities Plan. Its priorities are to:
Development Team supported local • Build a new large multi-purpose
clubs to access £74,000 of external sports centre
funding to support local activities. • Increase the number of community
swimming pools
• Facilitate the opening of a purpose
6.7 The 2006 - 12 Strategy: built gymnastics facility
Lessons for the Future • Increase levels of community access
to existing school facilities, particularly
Review of the 2006-2012 strategy has also sports halls
offered an insight into some issues which
• Improve the quantity and quality of
have not been resolved over the last six years
health and fitness facilities
or will continue to require a high profile in the
• Improve existing athletics facilities
2013 - 2018 strategy. Most notable among
including replacement of the track at
these are the need to: Withdean Sports Complex
• Ensure that gains made over the last six • Develop Withdean Sports Complex
years are maintained as a multi sport hub
• Recognise, support and maximise the • Improve the quantity and quality of
contribution made by volunteers artificial grass pitches
• Continue to build on and improve the
sports club base in the city Although this is a standalone plan which is
• Further refine our view of sports and groups already being implemented, its priorities are
which should have a priority focus taking also central to the delivery of the Sports and
into account local needs and aspirations Physical Activity Strategy.
20 217 The wider context
Introduction of the School Games programme locally
to drive participation in School Games
7.3 Council and Community
competitions, increase the number of young Council and community policies which have
people taking part in competition, develop been taken into account in formulating the
opportunities for all, including the least active, strategy include:
increase club sport and develop Change for
Life Clubs and increase links to local clubs.
In January 2012 Sport England and the DCMS launched a new five year 7.3.1 Corporate Plan
strategy “A Sporting Habit for Life 2012 - 2017” aimed at “growing 7.2 Regional
sports participation at the grassroots level”. It focused in particular on Among key outcomes of the plan to
7.2.1 Active Sussex which the Sport and Physical Activity
youth sport and places demands on individual sport National Governing Active Sussex is the County Sports Strategy will contribute are:
Bodies to increase participation in their sport by 14 – 25 year olds, Partnership with a responsibility to
• Children and young people to
coordinate and facilitate sport and physical
all adults and people with disabilities. have the best start in life
activity across the county. Its “Sussex on the
Move Physical Activity Strategy for Sussex • Reduce health inequalities
7.1 National The Primary School Sports Premium provides 2010 -2020” has five key themes:-
a dedicated ring-fenced resource to every • C
ulture and leisure opportunities
Although the impact of the strategy at a primary school in England to deliver high Collaborate: to develop physical for all
local level is yet to clear, if it is fully delivered quality PE & Sport. The funding commenced activity through strong partnership
• Cohesive and safe communities
and funded, it could lead to the following in September 2013 so the impact has yet across the county.
developments: to become clear but it could contribute • R
esilient and vibrant
significantly to some aspects of Brighton and Influence: to raise the profile of community and voluntary sector
Hove sport. The council will work with the physical activity at a commissioning
County Sports Partnership (Active Sussex) to level to increase investment and
• Funding at county level to
support primary schools in the effective use resourcing at a local level.
further develop links between
clubs and schools of the money to ensure a sustained impact
over the two year and beyond. The Sports Inspire: to take an innovative 7.3.2 Joining the Dots –
• Support to secondary schools Development Team co-ordinate the delivery approach to promoting physical activity, Volunteering Strategy 2010 -2015
to open up their schools for finding creative ways of presenting The council has a strong commitment to
community use and develop physical activity in new communities. encouraging and supporting volunteers.
4
community sport clubs. The following strategic priorities of Joining
This includes funding for facility Target: to target the least active the Dots form part of the context for the
improvements population, and contribute to the Sport and Physical Activity Strategy:
• Introduction of College Sports reduction of health inequalities in
participation. Increase numbers of volunteers in the city
Makers to develop sport in
Further Education Colleges Increase recognition and value volunteers
Challenge: to make a difference by and volunteering
• High profile support for the
challenging the ‘norm’ and realising
School Games
the potential for people not currently Improve experiences for volunteers and
participating in physical activity. the organisations they volunteer for
A number of statements about potential Enable development – build and
changes to policy have been made following Active Sussex plays an important role as influence an environment that enables
the Olympic Games, some of which may coordinator for the Sussex School Games and volunteering to have the maximum economic
have far reaching consequences for the offers a number of support services to sports and social impact
organisation and promotion of sport. providers in the county.
22 23Introduction 7.4.2 Children and Young People
It places particular emphasis on the health
value of regular physical activity at all
The report recommends that in relation to
stages of life from birth to old age.
the general health of young people and the
strategy to counter obesity:
“
It summarises the crucial links
between health and physical activity
in the following statements: T
he provision of sufficient
“
“
and attractive out of school
time activity should remain
The Assessment highlights the need to more a priority in order to improve
7.3.3 Sustainable Community heavily promote general physical activity as a
Physical activity has significant levels of activity overall
Strategy physical health benefits pathway to individual health and wellbeing. (especially for girls).
Brighton and Hove Strategic Partnership’s for children, particularly Specific recommendations made which are
strategy fully recognises the important role prevention of overweight & of direct relevance to the Sport and Physical
which sport and physical activity plays in obesity & Type 2 diabetes, Activity Strategy are:
community life. Many of the targets which & improvements in skeletal
All Ages
it set for active recreation have already been health. There are also links
met and the Sport and Physical Activity to improved psychosocial • A
dopt a life course approach towards the
prevention of sedentary behaviour, physical 7.4.3 Children and Young People
Strategy will further enhance the contribution health in terms of self esteem
inactivity and the promotion of physical with Disabilities including
made to delivering the key priorities of
promoting enterprise and learning, and
improving health and wellbeing.
“
& tackling depression, all of
which provide strong evidence
for promoting physical activity
amongst children &
activity using the Chief Medical Officer’s
guidelines for all ages.
• D
evelop programmes and initiatives
Complex Health Needs
The Assessment identifies substantial barriers
in accessibility to clubs, after school activities
young people. and even mainstream activities such as
“
to encourage regular participation in
7.4 Joint Strategic Needs sport and physical activity to address swimming for young people with disabilities.
Assessments (JSNAs) inequality and improve health.
There is a clear causal
relationship between the • S upport and develop local voluntary clubs
There are a number of JSNA’s which have
amount of physical activity and groups to provide sustainable sport
been undertaken by the council over the
people do & all-cause and physical activity provision.
last four years which have conclusions or
recommendations relevant to the Sport and mortality. While increasing • Implementation of Indoor Sports Facilities
Physical Activity Strategy. They are: the activity levels of all adults Plan 2012-2022 to improve quality and
is important, targeting those quantity of sports facilities in the city.
7.4.1 Physical Activity and Sport adults who are significantly
Children and Young People
The JSNA takes a detailed look at the links
between health provision, desirable health
outcomes, sports provision and physical
activity. Drawing on the extensive research,
inactive (ie engaging in less
than 30 minutes of activity
per week) will produce the
greatest reduction in
“ • P rovide in and out of school sport and physical
activity opportunities by developing and
supporting community groups and facilities
chronic disease.
analysis and guidance which has been
• D
evelop physical activity and sport
undertaken at national level, the Assessment
participation programmes to reduce
makes a clear case for the role which sport
inequalities and improve health
and physical activity can play in improving
the health and wellbeing of communities. • E nsure a co-ordinated and comprehensive
This applies especially to the maintenance process is in place to collect intelligence on levels
of healthy weight and the prevention of the of sport and physical activity participation, both
onset of conditions such as Type 2 Diabetes. within and outside of schools
24 258 Facts and figures
Based on the ONS 2010 mid year estimates, the population of the 8.2 Participation
City of Brighton & Hove is 258,800. The city has an unusual population Sport has a number of Key Performance Indicators which it measures through its annual
distribution compared with the national profile. Sport England Active People Survey. The results below are taken from Active People Survey 6:
8.1 Population Although much of Brighton and Hove has a
comparatively good standard of living, there
Indicator Definition %
There are relatively large numbers of people are significant areas of social deprivation
and notable health inequalities across the
aged 20 to 44 years – those most likely to be
city. Overall Brighton and Hove is the 79th Sports Participation Adults participation in 30 minutes of moderate 34%
active in sport – with fewer children aged less
most deprived out of 354 local authorities in intensity sport.
than 15 years and fewer older people (aged
65 years or over). However, there are more England. The areas of most severe deprivation
very elderly people (aged 85 years or over), in the city are East Brighton, Moulsecoomb,
particularly women. Hangleton and Queen’s Park. Volunteering* T hose volunteering to support sport for at least one 13%
hour a week
The population is predicted to increase, the The same areas perform poorly in the Child
greatest increase will be in the 25-34 and Wellbeing Index. East Brighton and Queen’s
Park in particular are consistently among the
50-59 age groups, The under 15 population
worst performers for all health indicators Club Membership Membership of a club “particularly so that you can 16%
will also see significant increase.
including all cause mortality, emergency participate in any sport or recreation activity in the last
With two universities, the city hosts 4 weeks”
admissions and mental health admissions.
approximately 34,000 students, many of
whom stay on after university. Estimates from Just over 1 in 6 residents are limited in their
the University of Sussex suggest that around day to day activities because of a long-term Receiving Tuition Those having received tuition from an instructor or 19.6%
40% of graduates remain in the area after health problem or disability. coach “to improve your performance in any sport or
completing their studies. recreation activity in the last 12 months”
Nearly one in 12 people (20,445 people,
The city has a large lesbian, gay, bisexual and 7.5%) have a long term health condition
transgender (LGBT) community, estimated to or physical disability that impacts on their
be about 1 in 6 people in the city. day to day activities a lot. This is similar to rganised
O T hose “having taken part in any organised competition in 15.4%
In the 2001 Census, 88% of the city’s the average rates for the county/region. Competition any sport or recreational activity in the last 12 months”
population described themselves as from Around 5,000 adults are estimated to have a
white groups compared with 87% nationally. learning disability.
The 2011 Census reveals that the ethnicity Organised Sport Those who have done at least one of the following: 34.5%
of the city is beginning to change with Sport and physical activity makes received tuition, taken part in competition or been a
increases in non white ethnic groups living in an important contribution to the member of a club to play sport in the last 12 months
the city, the percentage of Black and Minority city in both providing recreation for
Ethnic Groups has increased from 12% in its comparatively young population
* these results relate to Active People 5 % = % of adult (16+) population taking part
2001 to 19.5% in 2011. The non white and in supporting intervention
population is spread across a wide range of strategies to alleviate social and
ethnic groups with no dominant group. health inequalities.
26 278.3 Health and Wellbeing
Percentage of adults doing the recommended level of physical
activity in the same week by age group and gender, Brighton & Hove The Joint Strategic Needs Assessment for
Health and Wellbeing provides a wealth of
40%
information on health issues in the city. It
38 highlights the following which have relevance
2003 2012
to and the potential to be influenced by the
30% Sport and Physical Activity Strategy.
29 29
27 27 27
26 26 25
25 25
20% 22 22
23 • Almost half of the
21
20 20 population in the city has
17
16 current or possible future
15
13 13 13 health concerns linked to
10% 12
11
10
11 lifestyle issues
6
• Widening inequalities in life
0% expectancy and cancer and
18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-24 25-34 35-44 45-54 55-64 65-74 75+
circulatory disease mortality
Males Females rates within the city
Engagement in physical activity has a
Source: Health Counts 2012 and 2013 • High levels of mental health contribution to make to strategies in order to
Over the last ten years, we have consistently The council’s own Sport and Physical Activity problems deal with all of these issues but importantly
used the three cities of Southampton, Survey in 2011 [see 4.2] showed that lack of we must develop a closer understanding and
Portsmouth and Bournemouth as a time, work commitments and cost are the • High estimated smoking address the practical reasons why people find
benchmark for delivery of sports services. greatest barriers to participation. prevalence it difficult to make healthy lifestyle choices.
NICE guidance on the development of physical
Compared to these three cities, Brighton (25.4%) There is also strong case for the need to • Whilst childhood obesity activity programmes to compliment public
is placed first on the Participation Indicator target efforts to increase participation rates are lower than health outcomes should be used to inform
with Bournemouth at 23.7%, Portsmouth at towards different communities in the city, nationally and falling, still local programmes.
20.7% and Southampton at 23%. This is for where there are notable differences in more than one in seven
3 x 30 minutes of sport or physical activity per current participation rates. Information 10-11 year olds are obese
week (APS7Q2). taken from the Safe & Well at School Survey,
Health Counts and Active People survey all • Large numbers of people
indicate that there is lower participation levels with long term conditions
The Active People Survey also
amongst the following groups:
gathers other information. Of
• Significant needs of those
note are the following results: • Female with physical disabilities,
65% of adults in learning disabilities and
Brighton and • Young people (14-25) autism - both adults
Hove want to do more sport and children
• Disabled/Long term health conditions
Levels of
• Lower income groups
satisfaction with
sports provision in the city
• BME groups
(44%) are lower than those
for the South East (49%) and
• Older People
England (46%)
28 29Introduction 9 Points of view
The council’s Sports Development and Public Health teams have carried
out a number of consultation exercises over the last two years relating to
sport and physical activity. Taken together these create a valuable picture
of how sports provision is perceived and what priorities participants,
providers and other stakeholders, think the council should be pursuing.
9.1 JSNA Physical Activity and 9.2 Sport and Physical Activity
Sport – Sport and Health Provider Survey
Consultation
The council carried out an online Sport and
A representative sample of 26 sports and Physical Activity Survey which received
health providers were interviewed as part of 451 responses. The results from questions
the background to preparation of the JSNA. directly relating to the development of a new
strategy were:
Results show a lot of positive feedback about
sports activity in the city and the contribution • Price discounts were the most likely factor
made by the council. to encourage greater participation followed
by better access to facilities and activities at
a more local level.
Areas which were identified as the most The top three sports which both male and
important for inclusion in future plans female respondents felt the strategy should
were the need to: focus on were swimming, walking and cycling.
• Invest in facility improvement and Yoga, tennis, athletics and dance also featured
address the geographical imbalance in highly in both sets of responses. When asked
facility distribution to identify three priorities for the strategy to
pursue, the most nominated (in order) were:
• Improve cooperation and
communication between stakeholders
upporting and developing
S
• Deal with the gap left by the abolition local voluntary clubs and
of the School Sports Partnership groups who deliver sport
• Improve information about and and physical activity
promotion of sport
I ncreasing physical
• Increase the profile of sport and activity levels of all
physical activity in the city residents
• Focus on women and older people
upporting local clubs to
S
as target groups
access funding
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