Sport and Physical Activity Strategy

Sport and Physical Activity Strategy
More people, more active, more often

Brighton & Hove

Sport and
Physical Activity

Sport and Physical Activity Strategy

The vision driving the 2013-2018 strategy is to create a more active                                      The main purpose of the strategy is to set out a
healthier city, a greater equality of opportunity, better facilities and                                  programme of action which will continue to raise
                                                                                                          the profile of sport in the city and to maximise the
a higher standard of sports performance delivered through strong
                                                                                                          benefits which sport and physical activity provides.
partnerships between sport and health service providers.
                                                                                                          The aim is to achieve the following outcomes:
In 2006, the council and partners agreed a six      Over the same period, there has been increasing
year Sports Strategy and now there is a need        recognition of the impact which sport and                     Increased regular and sustainable participation
for a new strategy to build on the important        physical activity can have on the health,                     in sport and physical activity
contribution which sport and physical activity      education and social wellbeing in the city. In
makes to the city.                                  the UK the estimated annual cost of ill health                Increased social and health benefits delivered
                                                    directly attributable to physical inactivity is               by sport and physical activity
The 2006-2012 strategy achieved a great
                                                    estimated to be £0.9 billion – In Brighton &                  Improved equality of access to sport and physical activity
deal. Physical activity levels have risen (Health
                                                    Hove the financial cost of physical inactivity

                                                                                                              4 Itoncreased
Counts 2013), and a new sport and physical
                                                    across five diseases linked to physical inactivity                        opportunities for children and young people
activity landscape has emerged in the city:
                                                    (ischaemic heart disease, ischaemic stroke,                       participate in sport & physical activity in school and
new facilities have been built, new events
                                                    breast cancer, colon/rectum cancer and diabetes               community settings
have been introduced and new activity
                                                    mellitus) is £1.4 million per 100,000 population.
programmes created. The range and quality                                                                         Increased capacity in the voluntary sport and physical activity
                                                    Therefore, a focus of the new strategy will be
of sports & physical activity opportunities has                                                                   sector in the city
                                                    to encourage regular sustainable participation
been significantly enhanced.
                                                    to improve health and well-being; to play an
                                                    important preventative role by improving the                  Increased participation in high performance sport
                                                    health of individuals to reduce the need for                  in the city
                                                    reactive and acute health services.
                                                    Beyond health improvement, participation             a successful sporting and physical activity         the city such as the Rugby World Cup 2015.
                                                    in sport and physical activity yields benefits       programme to help deliver the Brighton and          However, whilst expectation of what sport and
                                                    through increased social cohesion, happiness         Hove Strategic Partnership’s vision of “a city      physical activity can and should deliver is now
                                                    of residents, and economic benefits. Organised       where opportunities are provided for our            higher than it was in 2006, these expectations
                                                    sport, for example, is a major provider of           residents to improve their lives in a sustainable   and opportunities must be set against a
                                                    volunteer opportunities. Nationally,19.2% of         and inclusive way that reduces inequality”.         context of increasingly finite resources.
                                                    all volunteers, volunteer within the sport sector
                                                                                                         Over the next five years there is an excellent      The challenge of the 2013 - 2018 strategy is
                                                    (DCMS: Taking Part 2013), with an estimated
                                                                                                         opportunity to capitalise on the social and         to use city resources effectively to continue
                                                    economic value of just under £2 billion (UK
                                                                                                         health benefits of sport and physical activity.     to ensure that opportunities for participation
                                                    Civil Society Almanac, 2010).
                                                                                                         The 2012 Olympics and Paralympics have              are accessible to all and that individuals and
                                                    There is also the opportunity to target those        created new levels of demand and aspiration         organisations are able to fulfil their potential.
                                                    groups that are experiencing the highest             both among established sports men and               Collaborative working across the network of
                                                    levels of inequality, in order to provide a          women and those taking up a sport for the           key stakeholders in the city is imperative to
                                                    significant contribution to the achievement of       first time. There is a need to ensure a similar     maximise resources and increase opportunities
                                                    priority outcomes for the city. The city needs       legacy is created by hosting major events in        in the city.

 2                                                                                                                                                                                                       3
Sport and Physical Activity Strategy
The context in which the challenges to               All of these assessments identify a direct
continue to increase participation and the           link between health, general wellbeing,
equality of opportunities, are different to          sport and physical activity. They add a new
that of 2006. The spaces in which sport and          insight and new dimensions to the context in
physical activity takes place have changed.          which any future strategy must be delivered.
The city’s professional football and cricket
clubs have significantly improved their
venues providing high quality experiences            Therefore, the starting point and some
of sport, and increased opportunities to             of the key issues for the new strategy are
host high profile events such as the Rugby           considerably different to those of 2006.
World Cup. In March 2012 the council                 The 2006 strategy was very ambitious. It set
adopted an Indoor Sports Facilities Plan and         out to involve all sports providers in the city in
it has already brought success with a Sport          the pursuit of a single unified set of strategic
England Inspired Facilities grant of £150,000        aims. In practice, this has proved difficult to
to replace the track at the Withdean Sports          achieve but the need to retain an overview of
Complex. Freedom Leisure and Mytime Golf             sports development in the city and for various
have taken over operational management               partners to work effectively together remains
of council sports and leisure facilities and         strategically important.
have invested in improvements. In addition,
                                                     For 2013-2018, there is a need to step back
enhancements to the city’s public spaces,
                                                     from the broad vision and to refocus on
parks and gardens have provided increased
                                                     some of the more practical aspects of service
opportunities for informal sport and
                                                     delivery and sports development. In particular
physical activity.
                                                     there is a need for the council to reassess
                                                     its own contribution and to ensure that it is
The TAKEPART Festival of Sport & Physical            maximising the impact it can make on sport
Activity and Brighton Marathon have become           and physical activity in the city.
established local events, and new programmes
                                                     The council’s role is central and is fully
and partnerships have emerged between
                                                     recognised as a key player in the delivery
stakeholders from schools, communities, higher
                                                     of sports and physical activity services.
education, public services, National Governing
                                                     Consultation (outlined in section 8),
Bodies of Sport organisations and private
                                                     undertaken as part of the background to the
enterprises. On the negative side, the influential
                                                     strategy, shows that other sports providers
national and local network of School Sport
                                                     place a high value on the council services and
Coordinators has now been abolished. All of
                                                     they have identified some key priorities for
these factors will have an influence on how we
                                                     the council to deliver.
approach the next five years.
                                                     An action plan (see Section 3) for the council’s
The links between physical activity and health       Sports Development Team has been devised
have an increasingly high profile and will form      to deliver a series of targeted outcomes
an important part of the strategy. In April          which will achieve these aims. Additionally it
2013 the council assumed new responsibilities        is envisaged that a Joint Working Plan will be
for public health in the city. Over the last         developed with key partners from the Sport
two years the council and NHS Brighton and           and Physical Activity Strategic group.
Hove have carried out Citywide Joint Strategic
Needs Assessments (JSNA’s) for Children and          The strategy is action orientated, but its early
Young People, People with Disabilities and           sections set out the context in which action is
Childhood Obesity. In partnership with the           to be taken and the vital role which sport and
Sports Development Team a JSNA for Sport             physical activity plays in the life and wellbeing
and Physical Activity has been completed.            of the city.

Sport and Physical Activity Strategy
2 Challenges that need
  to be addressed
In preparing an action plan to improve sport and physical activity provision in                         2.3 Coordinating Sport and                         The most prevalent forms of physical activity

the city over the next five years, a number of analyses have been undertaken                            Physical Activity and Health                       in the city are walking and cycling, therefore
                                                                                                        Programmes                                         ongoing improvement to the physical
to identify needs and priorities. These are detailed in sections 6 to 9 below.                                                                             environment are important for leisure and
                                                                                                                                                           active travel.
In order to deliver the aims of the strategy as stated on page 3 in the
                                                                                                         The links between health and physical
introduction, there are a number of issues which need to be addressed.                                   activity are well established. Both health
                                                                                                         and sports professionals are working to
                                                                                                                                                           2.5 Refining Partnership
                                                                                                         achieve the same aim of encouraging               Networks
2.1 Increasing Participation                          2.2 Targeting Specific Groups
                                                                                                         the community to be more active. To
                                                                                                         ensure that resources are effectively             Effective partnerships are integral to the
Brighton and Hove’s participation rates are similar   Many of those groups who would benefit                                                               success of the strategy. A great deal of
                                                                                                         deployed and appropriately focused,
to comparable cities but, with a higher than          most from sport and physical activity are the                                                        progress has been made over the last six years
                                                                                                         there needs to be a close working
average percentage of the population in the 25        very groups who are least likely to participate                                                      to encourage and support sport providers in
                                                                                                         partnership. With the assumption of
to 44 age group and a number of social and            for cultural, personal, practical, geographical                                                      the city to work together to deliver common
                                                                                                         additional health responsibilities from
health issues which could be improved through         and economic reasons. Helping groups to                                                              aims. The Sports Forum and the Sport &
                                                                                                         2013, the council is under a greater
active recreation, the city should be seeking to      overcome these barriers and supporting them                                                          Physical Activity Strategic Group have both
                                                                                                         obligation to demonstrate that its own
do better, with more than three quarters of the       to engage in activity will provide them with                                                         brought diverse providers together to share
                                                                                                         services are leading the drive for health
population doing less than the recommended            many positive outcomes and ensure that                                                               ideas and give each other support. Receiving
                                                                                                         improvements in the city.
levels (Health Counts 2013). A general increase       access to sport and physical activity is equal                                                       recognition through a national Big Society
in sport and physical activity participation will     for all.                                                                                             Award 2013, for its role in empowering
contribute to the delivery of many broader                                                                                                                 community action to boost sport and
strategic outcomes for the city and it is therefore   Communities which have been identified                                                               physical activity participation in the city, the
central to the strategy. As well as improvements                                                        2.4 Improving the Facility Base                    TAKEPART Festival of Sport & Physical Activity
                                                      for targeting and which need specific
in general health and wellbeing there is also         support are: Children and Young people,                                                              has emerged as a new model for developing
increasing recognition that sport and physical                                                          The Indoor Sports Facilities Plan 2012-            collaboration across city stakeholders to work
                                                      Older People, Disadvantaged Families,
activity delivers improvements to mental health,                                                        2022 has clearly identified the current            towards strategic priorities in the city.
                                                      Black and Minority Ethnic Groups, People
community cohesion, educational attainment,                                                             weaknesses in the city’s facility provision and
                                                      with Disabilities, Lesbian, Gay, Bisexual and
a reduction in crime and anti social behaviour                                                          has a number of specific proposals to make
                                                      Transgender Groups, and Women and Girls.
and a increased economic contribution to the                                                            improvements. All consultation exercises
city (Game of Life 2013). On a personal level,                                                          have prioritised facility development as a
sport offers many opportunities for personal          In addition areas such as East Brighton which     major issue for sport in the city. Progress on a
development and social engagement as well             suffer most from social and health inequalities   number of actions identified in the Sport and
as the potential for employment. An active city       have been identified as requiring specific        Physical Activity Strategy may be dependent
will be a healthy and achieving city.                 support and targeted interventions.               on the advances made through the Indoor
                                                                                                        Sports Facilities Plan.
In the development of the strategy we have            With the success of the 2012 Paralympics,
paid attention to the needs of people protected       there is a much stronger focus on providing       As well as the need to develop indoor
in law (Equality Act 2010). As we develop             opportunities for disabled people to              facilities, it is important to also improve the
annual action plans we will ensure we continue        participate in sport and the strategy and         opportunities for sport and physical activity in
to remove barriers and increase opportunities.        action plan reflect this.                         parks and open spaces such as the seafront.

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Sport and Physical Activity Strategy
Likewise, sport and physical activity providers    for National Governing Bodies of Sport for a          2.9 Establishing Meaningful
                                                 have to be aware of and responsive to trends       satellite club programmes will also support           Priorities
                                                 in sport and the development of national           more formal links between sports clubs and
                                                 and regional programmes which may benefit          secondary and tertiary education providers.           The strategy reflects that there is more work
                                                 the city. As part of this, potential funding                                                             needed to fully develop sporting opportunities
                                                                                                    The city has over 500 sports clubs and
                                                 streams will need to be regularly identified to                                                          in the city than is likely to be provided.
                                                                                                    organisations providing the majority of sports
                                                 ensure that the city maximises its potential for                                                         Resources are stretched and, although every
                                                                                                    participation opportunities in the city. The
                                                 external funding.                                                                                        effort will be made to attract additional
                                                                                                    ability of these organisations to contribute to
                                                 National Governing Bodies of Sport, with           the outcomes of this strategy should not be           funding, there will be a need to establish
                                                 additional resources allocated by Sport            underestimated, and the Sports Development            some clear priorities. Like the Indoor Sports
                                                 England directed through their whole sport         Team already gives advice and practical help          Facilities Plan, the strategy accepts that it is
                                                 plans, will bring new impetus, resources and       on issues such as training, administration,           more productive to work to a small number
                                                 knowledge to the development of their sports       volunteering and fundraising. The TAKEPART            of carefully selected achievable priorities
                                                 within the city. It is important that they are     Festival offers a formal vehicle for clubs to raise   than to offer an extensive list of desirable
                                                 supported with local knowledge and insight         their profile, increase membership and develop        objectives which are, in reality, not likely to
                                                 to ensure that their investment in Brighton &      new partnerships (eg with local schools), but         be delivered.
                                                 Hove directed to yield maximum impact on           consultation shows that clubs in particular
                                                 local residents and sports clubs.                  would like more support in these areas.
The Sports Forum has been valuable in
sharing information and examples of good
practice across a wide range of providers, its   2.7 Supporting Schools and Clubs                   2.8 Raising the Profile of
operation needs to be reviewed and its future                                                       Sport and Physical Activity
role clarified.                                  Schools and sports clubs are significant
                                                 contributors to sports development in the city.
Likewise the council needs to review the way                                                        A recurrent theme of consultation
                                                 It is important that there are opportunities
its own partnerships work and find ways                                                             exercises has been that many respondents
                                                 for children to exercise and experience sport
to actively monitor and support other key                                                           felt sport and physical activity did not
                                                 in their early years, to encourage lifelong
partnerships, such as those between schools                                                         have the recognition or the resources
                                                 sporting habits. Schools help to establish
and clubs, to ensure that a cohesive sporting                                                       it deserved in the city. Often, particular
                                                 physical activity as an essential part of a
network continues to be developed.                                                                  comparison was drawn with the profile
                                                 healthy lifestyle and offer a range of sporting
                                                 experiences. Clubs enable individuals to           achieved by arts and culture, and these
                                                 develop their specific talents to a higher         views expressed that sport and physical
2.6 Benefiting from and                          level. The links between the two can ensure        activity should have a similar profile.
contributing to wider agendas                    that sporting activity continues beyond            This issue now has added importance as
                                                 leaving school and that young people have          the strategy seeks to positively embrace
 The strategy cannot progress in isolation       the right support from an early age to fully       the health and physical activity agenda
 from what is happening in the council           develop their sporting potential. Of particular    and to encourage higher levels of
                                                                                                    participation. Raising the profile of sport           2.10 Using Council Resources in
 and elsewhere in sport. A collaborative         importance is the need to find ways to stem
 network of sport and physical activity          the decline in participation of young people       and physical activity across the city and             the Most Effective Way
 providers are able to contribute to wider       between the ages of 14 and 25.                     reinforcing, wherever possible, the key
 agendas in the city relating to health,                                                            messages of the strategy will have a                  As part of the process of rigorous
                                                 The loss of School Sport Coordinators has          significant part to play in this.                     prioritisation, we need to review the way
 community development and social
                                                 left a gap in local school provision. However                                                            in which internal resources are deployed, in
 cohesion. They may also be able to
                                                 funding for Schools Games Competitions                                                                   order to ensure that they are in line with the
 benefit from practical help and sharing
                                                 to support opportunities for young people to                                                             objectives of the strategy and demonstrate
 resources, where service providers in
                                                 participate in competitive sport in school, and                                                          value for money. This may in particular
 these areas wish to support sport and
                                                 new funding to primary schools (to improve                                                               require a change of emphasis in the working
 physical activity initiatives.
                                                 physical education and sport provision) exists                                                           practices of the Sports Development Team.
                                                 until 2015. Sport England funding (2013-2017)

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Sport and Physical Activity Strategy
3           Targets

     The setting of targets is ideally part of the process of delivery and
     can be helpful to the monitoring of progress, however they are not
     absolute determinants of the success of the strategy because quantifiable
     targets can only be set in a small number of areas. However, they do
     provide some concrete aims and will be a useful reference point through
     the next five years.

     For many areas of the strategy, it would           of sporting and recreational activity in the
     be extremely valuable to set quantifiable          city and is produced on an annual basis,
     targets but there is no source of information      but when analysed at a Local Authority
     which will allow for the monitoring of             level it relies on a comparatively small
     achievement. One desirable statistic               sample. For some indicators or demographic
     among many, for example, is the total              breakdowns at the Brighton and Hove
     number of sports club members in the city.         level it would be hard to demonstrate
     If such information were available, it could       statistically robust year on year change.
     provide a valuable measure of progress and
                                                        The Active People Survey has been used
     would be worthwhile gaining in order to
                                                        to determine outcomes and specific targets
     continue to widen information bases (where
                                                        for individual areas are in the action plan.
     possible) so that additional targets can be set.
     Sport England’s Active People Survey does
     provide useful information about the profile

                                                        Over the past 10 years,
                                                        physical activity levels in
                                                        the city have increased,
                                                        however three quarters of
                                                        the population of Brighton
                                                        & Hove still do less than the
                                                        recommended levels of
                                                        physical activity.
                                                        (Health Counts 2013)

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Sport and Physical Activity Strategy
4    Action Plan
                                        2013 – 2017
    Citywide Sport and Physical Activity

    Outcomes and targets                                                                   2013-2018                          Both individual service plans
                                                                                                                              and joint working plans will be
                                                                                                                              developed by key stakeholders
    Outcome                                 Citywide Targets by 2018
    Increased participation               • Increase once a week participation in sport (Active People Survey)
                                                                                                                              to tackle the issues identified in
     by local residents in                 • Increase adult participation in sport and active recreation for at least        section 2 contributing to
     sport & physical activity –              3 x 30 minute sessions per week (Active People Survey)
     Adults (16 +)                                                                                                            the outcomes.
                                           • Reduce the number of inactive people in Brighton & Hove
                                              (Active People Survey Department of Health Indicator)
                                                                                                                              The council’s Sports Development Team
                                           • Increase local satisfaction in sport (Active People Survey)                     have produced a plan for 2013 which will be
                                                                                                                              reviewed and produced annually. For each
    Increased health benefits              • Increase the percentage of physically active adults (Public Health             outcome there is an analysis of why they
     delivered by sport and physical           Outcome Framework indicator -                             are important.
     activity in the city                   • Decrease the percentage of physically inactive adults (Public Health
                                               Outcome Framework indicator -                             The action plan uses the following headings:-
                                            • To be in the top performing 25% of local authorities in England                Objectives:
                                                                                                                              Refers to the key priorities to achieve the
    Improved equality of access            • Increase adult participation from key target groups in sport and
     to sport and physical activity            active recreation to at least 3 x 30 minute sessions per week                  What will we do:
     for the least active residents            (Active People Survey):                                                        Identifies actions which will contribute
                                             - Female                                                                         directly to the required outcome.
                                            - Limiting Illness or disability
                                            - Black and Minority Ethnic Groups                                                Specific targets:
                                            - NS SEC 5-8                                                                      Not all actions will have easily quantifiable

4   Increased opportunities
     for children and young
     people to participate in sport
                                     • Increase the number of children and young people reporting
                                        recommended levels of exercise (Safe and Well at School survey)
                                                                                                                              outcomes. Where it is possible to measure
                                                                                                                              outcomes with some certainty and targets will
                                                                                                                              be helpful, these have been included. There is
     and physical activity in school                                                                                          more discussion of targets in Section 8.
     and community settings

    Increased capacity in the              • Increase the number of volunteers who support sport to at least one hour            he Sports Development Team
     sport and physical activity               a week from 13% (Active People Survey)
                                                                                                                                  will prepare an annual plan
     sector in the city
                                                                                                                                  in collaboration with partners
                                                                                                                                  which sets out a series of specific,
    Increased participation in              • Increase in regional and national representation                                   more detailed actions which
    high performance sport
                                                                                                                                  will take the strategy forward
    in the city
                                                                                                                                  during that year.

    12                                                                                                                                                                      13
Sport and Physical Activity Strategy
5            Delivery

The council’s sports development and sports facilities teams will play a
major role in achieving the strategy outcomes. In addition it is important
for significant contributions to be made by the network of sports
providers and other key stakeholders in the city. This contribution is
often through joint initiatives or joint working plans with the council
(eg Freedom Leisure Joint Working Plan).

The council’s sport development team will         There was a great deal of positive feedback
continue to provide highly targeted direct        in the consultation about the delivery of sport
services and to work closely with health          and physical activity in the city by the council.
providers to increase the impact of physical      However due to the pressures on resources
activity on health outcomes. They will also       the council needs to take stock and review its
fulfil a coordinating role for sports providers   own role as a service provider.
and lead the drive to raise the profile of
sport and physical activity across the city.

                                                   Health and wellbeing
                                                   The public health team will work to put
                                                   health and wellbeing at the heart of the
                                                   council’s policies and promote greater
                                                   health equality across the city. Health and
                                                   Wellbeing Boards have been established as
                                                   forums where key leaders from the health
                                                   and care system work together to improve
                                                   the health and wellbeing of their local
                                                   population and reduce health inequalities.
                                                   Health and Wellbeing Boards oversee
                                                   the Health and Wellbeing Strategy which
                                                   will be based on an approved Joint
                                                   Strategic Needs Assessment (JSNA) of
                                                   the city’s health and social care needs.

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Sport and Physical Activity Strategy
6            Where are
              we now?
A series of analyses and summaries have been undertaken to provide the                                 However, despite the excellence of much            improve the health and well being of
                                                                                                       sporting activity in the city, as the Indoor       residents in focused areas of the City. Over
starting point for the 2013 - 2018 strategy and the context in which it will                           Sports Facilities Plan 2012 - 2022 approved        78 weekly sessions are delivered providing
be delivered. These highlight some specific issues which face Brighton and                             by the council in April 2012 shows, Brighton       accessible and local provision.
                                                                                                       and Hove lags considerably behind other
Hove and identify the place which sport and physical activity has in relation                          comparative authorities in the breadth and
                                                                                                                                                        • Coordination and organisation of up to
                                                                                                                                                            40 sporting events a year including
to other national and local strategies. They report the views of recent                                quality of its public leisure facilities             TAKEPART, Brighton & Hove’s Festival of
consultation and give more detail of the complex network of providers                                  6.2 Council Service Organisation                     Sport & Physical Activity.
who work together to provide sport and physical activity services in the city.                         and Delivery                                     • Direct provision of activity sessions in a wide
                                                                                                                                                            range of sports including holiday sports
                                                                                                        One of the most important functions of              courses, skateboarding programmes and
6.1 Sport and Physical Activity in               In football, Adam El-Abd from Rottingdean has
                                                                                                                                                            initiatives such as the Ping! Brighton & Hove.
                                                                                                        the council is to facilitate and support
Brighton and Hove – An Overview                  been a mainstay in the recent rise of Brighton
                                                 & Hove Albion FC through the divisions.                partnerships with and between providers.
                                                                                                        Sport and Physical Activity services are        Information and support services for
Brighton & Hove is a diverse and exciting        Karen Pickering started her long international                                                         residents, clubs and volunteers to
                                                                                                        provided in the city through an extensive
sporting city. It has a number of major sports   swimming career at the King Alfred Leisure                                                             increase participation and build capacity:
                                                                                                        network of providers all of whom have
clubs and facilities including Sussex County     Centre. Ryan Moore, the 3 time Champion                their own specific role to play. The success    • Collation and dissemination of information
Cricket Club, Brighton and Hove Albion FC        Jockey (2006/08/09) has ridden numerous                of the strategy depends on sustaining               about sport and physical activity
and Brighton Racecourse. It hosts significant    winners at his local track in the east of the city.    the vibrancy and variety of this service            opportunities and general promotion of
sporting events such as the Brighton
                                                                                                        network and encouraging joint working               sport and health in the city. This includes the
Marathon and the World Under 21 Beach
Volleyball Championships. It has produced
many sports men and women of renown.
                                                       There are over     500
                                                       sports clubs in the city
                                                                                                        between its many contributors.

                                                                                                       The council’s own direct sports provision
                                                                                                                                                            management of the Active for Life website
                                                                                                                                                            and directory which provides an A-Z of sport
                                                                                                                                                            and physical activity opportunities.
The city has been home to Olympians                    catering for a wide range                       forms part of the Assistant Chief Executive
                                                       of sports at all levels.                        (ACE) Department under the leadership of the     • Liaison with and advice to sports clubs,
from George Larner, a double walking
                                                                                                       Head of Sport and Leisure. Services include:         schools and community groups to support
gold medallist in 1908 to Steve Ovett, gold
                                                                                                                                                            engagement programmes, establish
medallist in the 800m in 1980, and Ashleigh      Schools, universities and private operators
                                                                                                       Delivering participation programmes                  development plans and source funding for
Ball, a bronze medallist in the women’s hockey   also make a substantial contribution to the
                                                                                                       which engage and target the least active             facility improvement, training and initiatives
team at the recent London Olympics. Notable      development of sport and the creation of
                                                                                                       population, and contribute to the reduction          to increase membership.
Paralympians include Ben Quilter, a judo         sporting opportunities.
bronze medallist at the London Paralympics.                                                            of health inequalities in participation:         • Deliver needs led training programmes and
                                                 The council itself is the single largest provider                                                          placements volunteers, students and clubs.
Cricket has long historical connections with     of sports facilities and services in the city. Its    • Management and organisation of the
the city including present day stars developed                                                             city’s Healthwalks Scheme providing          • Collaborate with partners to provide
                                                 leisure centres, swimming pools, golf courses,
locally such as Matt Prior, Matt Machan and                                                                648 led walks a year and volunteering            inclusive provision and access.
                                                 pitches, parks, seafront, green spaces and
Joe Gatting. Clare Connor captained the          sports development activities are at the heart            opportunities for hundreds of volunteers.    • Delivery of the City Sports and Physical
England women’s side for many years with         of the city’s sport and physical activity. The        • Delivery of a range of targeted activities       Activity Awards and City Sports Forum,
the women’s game also being very strong          Sports Development team also has a vital                  under the Active for Life programme              Sport & Physical Activity Grants Scheme for
in the city.                                     role in coordinating and supporting activities            designed to tackle inequality, create            volunteers, clubs and providers.
                                                 among the many non council providers.                     stronger inclusive communities and

16                                                                                                                                                                                                   17
Sport and Physical Activity Strategy
Plus, the council’s Sport Facilities Team:          6.5 Partners                                           6.5.3 Brighton and Hove                               6.6 The 2006 - 2012 Strategy:
• Supervises and controls all contracts for the                                                          Public Health                                         Achievements
    management of council leisure facilities          There are many other providers who play              There is increasingly close working
• Is responsible for facility maintenance and       a vital role in creating opportunities for           relationship between the council’s sports             We have undertaken a detailed review of the
    development                                       participation in sports and physical activity.       services and Public Health. A number of               progress of the 2006 – 2012 strategy and its
• Represents the council on external bodies         A comprehensive audit of sports provision            initiatives designed to encourage active lifestyles   outcomes. This review forms an important part
    and liaises with other sports agencies            in the city showed that clubs, schools,              are jointly-funded, such as the Healthwalks           of the background to the development of the
                                                      universities, and private providers all make         scheme and the Active for Life project.               2013 – 2018 strategy. Set out below are some
• Seeks external funding for council sports
                                                      an important contribution to the network                                                                   of the main achievements over the last six years:
                                                      of sports facilities and opportunities for           6.5.4 Active Sussex
                                                      participation. Many of these are in active           Active Sussex has a key role to play across
6.3 Facilities Management                             partnerships with the council. The Brighton          the county including as a partner of the              • T
                                                                                                                                                                     he Amex Community Football Stadium
Contracts                                             & Hove Sport & Physical Activity Strategic           council within Brighton & Hove. Active Sussex            opened and hosts Brighton & Hove Albion
                                                      Group brings together key stakeholders to            are funded by Sport England and prioritise               Football Club and Albion in the Community.
All of the council’s sports facilities are            develop sport and physical activity in the           the achievement of Sport England’s national           • Yellowave Beach Sports, the first beach
managed through facility management                   City. It has representatives from Sussex and         objectives at a county level. See 7.2.1.                  sand sports venue in the UK opened.
contracts. There are currently two contracts:         Brighton universities, Public Health team, the
                                                      Community Voluntary Sector, Sussex County            6.5.5 Sussex County Cricket Club                      • Facility developments in parks and open
Golf Courses                                          Cricket Club, Albion in the Community,
                                                                                                                                                                     spaces including 3 skateparks, 3 multi play
The city’s two golf courses are managed by                                                                 The popularity of cricket has been greatly                areas, boulders and green gyms.
                                                      Freedom Leisure and Active Sussex.                   enhanced at a community level with
Mytime Active under a 10 year contract which                                                                                                                     • Both indoor and outdoor facility
will run until 31 March 2020.                                                                              initiatives such as the “Chance to Shine”
                                                                                                                                                                     improvements including the Sussex Cricket
                                                    6.5.1 Albion in the Community                          programme with the focus on encouraging
                                                                                                                                                                     County Ground and council leisure sites.
Leisure Centres                                                                                            young players at schools and clubs.
                                                    Albion in the Community is a major
All of the council’s leisure facilities are                                                                                                                      • Facility site developments of £10.5 million
managed by Freedom Leisure under a 10 year
                                                    contributor to sports provision in the                 6.5.6 Freedom Leisure and                                 at Brighton University and improvements at
contract which will run until 31 March 2021.
                                                    city providing a range of programmes that              Mytime Active                                             Sussex University.
                                                    improve health and education and tackle
                                                                                                           These not-for-profit trusts have a key role in
Both of the above contracts have brought            inequality and social inclusion. Programmes
                                                                                                           the provision of facilities and engagement with
revenue savings and investment into facilities.     such as the Kickz Project and the Seagulls
                                                                                                           the local population.                                 • The delivery of mass participation
They are each based on a detailed specification     Specials are helping provide sports
                                                                                                                                                                     events such as London to Brighton bike
of services to be provided. The Sports Facilities   opportunities for groups in the city that
                                                                                                                                                                     ride and Sports Relief and the development
and Sports Development Team work with the           traditionally participate less in sports activities.
                                                                                                                                                                     of new events such as The Brighton
operators through a Joint Working Plan to
jointly develop activity programmes.                6.5.2 Universities                                                                                               Marathon, TAKEPART, the Brighton & Hove
                                                                                                                                                                     Festival of Sport & Physical Activity and
                                                    Both Universities have a prime objective
                                                                                                                                                                     National Walking Day.
                                                    of providing opportunities for their
6.4 Seafront, Parks & Open Spaces                   student population. This is particularly                                                                     • Development of programmes to
                                                    important as a high proportion of graduates                                                                      improve health and wellbeing to tackle
Brighton & Hove’s coastal setting, bordered         remain in the city. Through Active University                                                                    inequality and develop community cohesion.
by the South Downs National Park offers the         funding, the Park Life Project (University                                                                       evelopment of the free-swimming initiative
                                                                                                                                                                 • D
city a unique environment in which sport and        of Brighton) is providing greater informal                                                                      and workplace health programmes.
physical activity can take place. These natural     opportunities for students to participate and
spaces for sport and physical activity provide      also develop links to community providers.                                                                   Club and Volunteer Development
local opportunity for a variety of activities,      The facilities are also available for staff and                                                              • Increase in training opportunities for
whilst the parks and open spaces in the city        the wider community which support the                                                                            volunteers, coaches, clubs, individuals
provide a variety of formal and informal sports     increase of overall participation. The students                                                                  and schools.
and recreational spaces.                            also play an important role in volunteering in
                                                    the city through the Project V and Active                                                                    • Increase in number of clubs achieving
                                                    Student schemes.                                                                                                 Clubmark accreditation.

18                                                                                                                                                                                                           19
• 1 year and 3 year council funding for sports     • Review the role and function of the Sports
    clubs and the introduction of an annual sport        Forum and the ways in which stakeholders
    and physical activity grant scheme.                  are encouraged to work together
• Launch of the City Sports and Physical           • Retain a strong emphasis on encouraging
    Activity Awards to recognise volunteers,             activity among current low participation
    clubs and sporting heroes.                           groups and building the links between
                                                         physical activity and health
    evelopment of volunteering opportunities.
• D
                                                     • Support school sports activities and create
Partnership Development                                  more opportunities for young people to
                                                         progress in sport
• Formation of a Sports Forum for the
    city and a Sport and Physical Activity           • Improve the city’s sports facilities
    Strategic Group.                                 Further consideration of how these issues can
    eveloping city wide collaboration
• D                                                 best be tackled over the next five years has
   through the TAKEPART Festival of                  been an important element in the formulation
   Sport & Physical Activity.                        of the 2013 - 18 strategy.

• Sourcing external funding to develop sports      6.8 The Indoor Sports Facilities
    programmes and develop facilities in the City,   Plan 2012 - 22
    eg Barclays Spaces for Sport, which provided
    funding for the Hove Lagoon Skatepark and        The council has already started planning
    Skate Park Development Worker.                   for the future of sport and physical activity in
                                                     the city. In April 2012 it approved an Indoor
     In 2011/2012 the Sports                         Sports Facilities Plan. Its priorities are to:
     Development Team supported local                • Build a new large multi-purpose
     clubs to access £74,000 of external                 sports centre
     funding to support local activities.            • Increase the number of community
                                                         swimming pools
                                                     • Facilitate the opening of a purpose
6.7 The 2006 - 12 Strategy:                              built gymnastics facility
Lessons for the Future                               • Increase levels of community access
                                                         to existing school facilities, particularly
Review of the 2006-2012 strategy has also                sports halls
offered an insight into some issues which
                                                     • Improve the quantity and quality of
have not been resolved over the last six years
                                                         health and fitness facilities
or will continue to require a high profile in the
                                                     • Improve existing athletics facilities
2013 - 2018 strategy. Most notable among
                                                         including replacement of the track at
these are the need to:                                   Withdean Sports Complex
• Ensure that gains made over the last six         • Develop Withdean Sports Complex
    years are maintained                                 as a multi sport hub
• Recognise, support and maximise the              • Improve the quantity and quality of
    contribution made by volunteers                      artificial grass pitches
• Continue to build on and improve the
    sports club base in the city                     Although this is a standalone plan which is
• Further refine our view of sports and groups     already being implemented, its priorities are
    which should have a priority focus taking        also central to the delivery of the Sports and
    into account local needs and aspirations         Physical Activity Strategy.

20                                                                                                      21
7   The wider context
Introduction                                                                                            of the School Games programme locally
                                                                                                        to drive participation in School Games
                                                                                                                                                             7.3 Council and Community

                                                                                                        competitions, increase the number of young           Council and community policies which have
                                                                                                        people taking part in competition, develop           been taken into account in formulating the
                                                                                                        opportunities for all, including the least active,   strategy include:
                                                                                                        increase club sport and develop Change for
                                                                                                        Life Clubs and increase links to local clubs.
In January 2012 Sport England and the DCMS launched a new five year                                                                                          7.3.1 Corporate Plan
strategy “A Sporting Habit for Life 2012 - 2017” aimed at “growing                                      7.2 Regional
sports participation at the grassroots level”. It focused in particular on                                                                                   Among key outcomes of the plan to
                                                                                                        7.2.1 Active Sussex                                  which the Sport and Physical Activity
youth sport and places demands on individual sport National Governing                                   Active Sussex is the County Sports                   Strategy will contribute are:
Bodies to increase participation in their sport by 14 – 25 year olds,                                   Partnership with a responsibility to
                                                                                                                                                             • Children and young people to
                                                                                                        coordinate and facilitate sport and physical
all adults and people with disabilities.                                                                                                                         have the best start in life
                                                                                                        activity across the county. Its “Sussex on the
                                                                                                        Move Physical Activity Strategy for Sussex           • Reduce health inequalities
7.1 National                                            The Primary School Sports Premium provides      2010 -2020” has five key themes:-
                                                        a dedicated ring-fenced resource to every                                                            • C
                                                                                                                                                                ulture and leisure opportunities
Although the impact of the strategy at a                primary school in England to deliver high             Collaborate: to develop physical                 for all
local level is yet to clear, if it is fully delivered   quality PE & Sport. The funding commenced             activity through strong partnership
                                                                                                                                                             • Cohesive and safe communities
and funded, it could lead to the following              in September 2013 so the impact has yet               across the county.
developments:                                           to become clear but it could contribute                                                              • R
                                                                                                                                                                esilient and vibrant
                                                        significantly to some aspects of Brighton and          Influence: to raise the profile of            community and voluntary sector
                                                        Hove sport. The council will work with the            physical activity at a commissioning
                                                        County Sports Partnership (Active Sussex) to          level to increase investment and
   • Funding at county level to
                                                        support primary schools in the effective use          resourcing at a local level.
       further develop links between
       clubs and schools                                of the money to ensure a sustained impact
                                                        over the two year and beyond. The Sports              Inspire: to take an innovative                7.3.2 Joining the Dots –
   • Support to secondary schools                     Development Team co-ordinate the delivery             approach to promoting physical activity,       Volunteering Strategy 2010 -2015
       to open up their schools for                                                                           finding creative ways of presenting            The council has a strong commitment to
       community use and develop                                                                              physical activity in new communities.          encouraging and supporting volunteers.

       community sport clubs.                                                                                                                                The following strategic priorities of Joining
       This includes funding for facility                                                                      Target: to target the least active           the Dots form part of the context for the
       improvements                                                                                            population, and contribute to the             Sport and Physical Activity Strategy:
   • Introduction of College Sports                                                                          reduction of health inequalities in
                                                                                                               participation.                                Increase numbers of volunteers in the city
       Makers to develop sport in
       Further Education Colleges                                                                                                                            Increase recognition and value volunteers
                                                                                                              	Challenge: to make a difference by           and volunteering
   • High profile support for the
                                                                                                               challenging the ‘norm’ and realising
       School Games
                                                                                                               the potential for people not currently        Improve experiences for volunteers and
                                                                                                               participating in physical activity.           the organisations they volunteer for

A number of statements about potential                                                                                                                       Enable development – build and
changes to policy have been made following                                                              Active Sussex plays an important role as             influence an environment that enables
the Olympic Games, some of which may                                                                    coordinator for the Sussex School Games and          volunteering to have the maximum economic
have far reaching consequences for the                                                                  offers a number of support services to sports        and social impact
organisation and promotion of sport.                                                                    providers in the county.

22                                                                                                                                                                                                      23
Introduction                                                                                                                                              7.4.2 Children and Young People
                                                 It places particular emphasis on the health
                                                 value of regular physical activity at all
                                                                                                                                                          The report recommends that in relation to
                                                 stages of life from birth to old age.
                                                                                                                                                          the general health of young people and the
                                                                                                                                                          strategy to counter obesity:

                                                    It summarises the crucial links
                                                    between health and physical activity
                                                    in the following statements:                                                                                T
                                                                                                                                                                 he provision of sufficient

                                                                                                                                                                and attractive out of school

                                                                                                                                                                time activity should remain
                                                                                               The Assessment highlights the need to more                       a priority in order to improve
7.3.3 Sustainable Community                                                                    heavily promote general physical activity as a
                                                        Physical activity has significant                                                                       levels of activity overall
Strategy                                                physical health benefits               pathway to individual health and wellbeing.                      (especially for girls).
Brighton and Hove Strategic Partnership’s               for children, particularly             Specific recommendations made which are
strategy fully recognises the important role            prevention of overweight &             of direct relevance to the Sport and Physical
which sport and physical activity plays in              obesity & Type 2 diabetes,             Activity Strategy are:
community life. Many of the targets which               & improvements in skeletal
                                                                                               All Ages
it set for active recreation have already been          health. There are also links
met and the Sport and Physical Activity                 to improved psychosocial               • A
                                                                                                  dopt a life course approach towards the
                                                                                                 prevention of sedentary behaviour, physical              7.4.3 Children and Young People
Strategy will further enhance the contribution          health in terms of self esteem
                                                                                                 inactivity and the promotion of physical                 with Disabilities including
made to delivering the key priorities of
promoting enterprise and learning, and
improving health and wellbeing.
                                                        & tackling depression, all of
                                                        which provide strong evidence
                                                        for promoting physical activity
                                                        amongst children &
                                                                                                 activity using the Chief Medical Officer’s
                                                                                                 guidelines for all ages.
                                                                                               • D
                                                                                                  evelop programmes and initiatives
                                                                                                                                                          Complex Health Needs
                                                                                                                                                          The Assessment identifies substantial barriers
                                                                                                                                                          in accessibility to clubs, after school activities
                                                        young people.                                                                                     and even mainstream activities such as

                                                                                                 to encourage regular participation in
7.4 Joint Strategic Needs                                                                        sport and physical activity to address                   swimming for young people with disabilities.
Assessments (JSNAs)                                                                              inequality and improve health.
                                                 	There is a clear causal
                                                   relationship between the                    • S upport and develop local voluntary clubs
There are a number of JSNA’s which have
                                                   amount of physical activity                    and groups to provide sustainable sport
been undertaken by the council over the
                                                   people do & all-cause                          and physical activity provision.
last four years which have conclusions or
recommendations relevant to the Sport and          mortality. While increasing                 • Implementation of Indoor Sports Facilities
Physical Activity Strategy. They are:              the activity levels of all adults              Plan 2012-2022 to improve quality and
                                                   is important, targeting those                  quantity of sports facilities in the city.
7.4.1 Physical Activity and Sport                  adults who are significantly
                                                                                               Children and Young People
The JSNA takes a detailed look at the links
between health provision, desirable health
outcomes, sports provision and physical
activity. Drawing on the extensive research,
                                                   inactive (ie engaging in less
                                                   than 30 minutes of activity
                                                   per week) will produce the
                                                   greatest reduction in
                                                                                 “             • P rovide in and out of school sport and physical
                                                                                                  activity opportunities by developing and
                                                                                                  supporting community groups and facilities
                                                   chronic disease.
analysis and guidance which has been
                                                                                               • D
                                                                                                  evelop physical activity and sport
undertaken at national level, the Assessment
                                                                                                 participation programmes to reduce
makes a clear case for the role which sport
                                                                                                 inequalities and improve health
and physical activity can play in improving
the health and wellbeing of communities.                                                       • E nsure a co-ordinated and comprehensive
This applies especially to the maintenance                                                        process is in place to collect intelligence on levels
of healthy weight and the prevention of the                                                       of sport and physical activity participation, both
onset of conditions such as Type 2 Diabetes.                                                      within and outside of schools

24                                                                                                                                                                                                     25
8            Facts and figures

Based on the ONS 2010 mid year estimates, the population of the                                     8.2 Participation
City of Brighton & Hove is 258,800. The city has an unusual population                              Sport has a number of Key Performance Indicators which it measures through its annual
distribution compared with the national profile.                                                    Sport England Active People Survey. The results below are taken from Active People Survey 6:

8.1 Population                                    Although much of Brighton and Hove has a
                                                  comparatively good standard of living, there
                                                                                                      Indicator                  Definition                                                    %
There are relatively large numbers of people      are significant areas of social deprivation
                                                  and notable health inequalities across the                                     
aged 20 to 44 years – those most likely to be
                                                  city. Overall Brighton and Hove is the 79th        Sports Participation        Adults participation in 30 minutes of moderate                34%
active in sport – with fewer children aged less
                                                  most deprived out of 354 local authorities in                                  intensity sport.
than 15 years and fewer older people (aged
65 years or over). However, there are more        England. The areas of most severe deprivation
very elderly people (aged 85 years or over),      in the city are East Brighton, Moulsecoomb,
particularly women.                               Hangleton and Queen’s Park.                        Volunteering*              T hose volunteering to support sport for at least one         13%
                                                                                                                                 hour a week
The population is predicted to increase, the      The same areas perform poorly in the Child
greatest increase will be in the 25-34 and        Wellbeing Index. East Brighton and Queen’s
                                                  Park in particular are consistently among the                                  
50-59 age groups, The under 15 population
                                                  worst performers for all health indicators         Club Membership             Membership of a club “particularly so that you can            16%
will also see significant increase.
                                                  including all cause mortality, emergency                                       participate in any sport or recreation activity in the last
With two universities, the city hosts                                                                                            4 weeks”
                                                  admissions and mental health admissions.
approximately 34,000 students, many of
whom stay on after university. Estimates from     Just over 1 in 6 residents are limited in their                                
the University of Sussex suggest that around      day to day activities because of a long-term       Receiving Tuition           Those having received tuition from an instructor or           19.6%
40% of graduates remain in the area after         health problem or disability.                                                  coach “to improve your performance in any sport or
completing their studies.                                                                                                        recreation activity in the last 12 months”
                                                  Nearly one in 12 people (20,445 people,
The city has a large lesbian, gay, bisexual and   7.5%) have a long term health condition
transgender (LGBT) community, estimated to        or physical disability that impacts on their
be about 1 in 6 people in the city.               day to day activities a lot. This is similar to     rganised
                                                                                                     O                          T hose “having taken part in any organised competition in 15.4%
In the 2001 Census, 88% of the city’s             the average rates for the county/region.           Competition                 any sport or recreational activity in the last 12 months”
population described themselves as from           Around 5,000 adults are estimated to have a
white groups compared with 87% nationally.        learning disability.
The 2011 Census reveals that the ethnicity                                                           Organised Sport            Those who have done at least one of the following:             34.5%
of the city is beginning to change with              Sport and physical activity makes                                          received tuition, taken part in competition or been a
increases in non white ethnic groups living in       an important contribution to the                                           member of a club to play sport in the last 12 months
the city, the percentage of Black and Minority       city in both providing recreation for
Ethnic Groups has increased from 12% in              its comparatively young population
                                                                                                    * these results relate to Active People 5                   % = % of adult (16+) population taking part
2001 to 19.5% in 2011. The non white                 and in supporting intervention
population is spread across a wide range of          strategies to alleviate social and
ethnic groups with no dominant group.                health inequalities.

26                                                                                                                                                                                                     27
8.3 Health and Wellbeing
  Percentage of adults doing the recommended level of physical
  activity in the same week by age group and gender, Brighton & Hove                                                                                            The Joint Strategic Needs Assessment for
                                                                                                                                                                Health and Wellbeing provides a wealth of
                                                                                                                                                                information on health issues in the city. It
                                                                   38                                                                                           highlights the following which have relevance
                                                                                                                2003            2012
                                                                                                                                                                to and the potential to be influenced by the
     30%                                                                                                                                                        Sport and Physical Activity Strategy.
                 29        29
            27                       27                                                                                              27
                                               26                            26                                            25
                                                                                           25                                                  25

     20%                                  22             22
                                                              23                                                                                                     • Almost half of the
                                                    20                                                         20                                                        population in the city has
                                                                                                                                                        16               current or possible future
                                                                        13                                           13                   13                             health concerns linked to
     10%                                                                                        12
                                                                                                          11                                                             lifestyle issues
                                                                                                                                                                     • Widening inequalities in life
     0%                                                                                                                                                                  expectancy and cancer and
            18-24     25-34     35-44     45-54     55-64     65-74      75+           18-24    25-34     35-44      45-54      55-64     65-74     75+
                                                                                                                                                                         circulatory disease mortality
                                          Males                                                                     Females                                              rates within the city
                                                                                                                                                                                                                Engagement in physical activity has a
                                                                                                                          Source: Health Counts 2012 and 2013        • High levels of mental health           contribution to make to strategies in order to
Over the last ten years, we have consistently                                     The council’s own Sport and Physical Activity                                          problems                               deal with all of these issues but importantly
used the three cities of Southampton,                                             Survey in 2011 [see 4.2] showed that lack of                                                                                  we must develop a closer understanding and
Portsmouth and Bournemouth as a                                                   time, work commitments and cost are the                                            • High estimated smoking                 address the practical reasons why people find
benchmark for delivery of sports services.                                        greatest barriers to participation.                                                    prevalence                             it difficult to make healthy lifestyle choices.
                                                                                                                                                                                                                NICE guidance on the development of physical
Compared to these three cities, Brighton (25.4%)                                  There is also strong case for the need to                                          • Whilst childhood obesity               activity programmes to compliment public
is placed first on the Participation Indicator                                    target efforts to increase participation                                               rates are lower than                   health outcomes should be used to inform
with Bournemouth at 23.7%, Portsmouth at                                          towards different communities in the city,                                             nationally and falling, still          local programmes.
20.7% and Southampton at 23%. This is for                                         where there are notable differences in                                                 more than one in seven
3 x 30 minutes of sport or physical activity per                                  current participation rates. Information                                               10-11 year olds are obese
week (APS7Q2).                                                                    taken from the Safe & Well at School Survey,
                                                                                  Health Counts and Active People survey all                                         • Large numbers of people
                                                                                  indicate that there is lower participation levels                                      with long term conditions
       The Active People Survey also
                                                                                  amongst the following groups:
       gathers other information. Of
                                                                                                                                                                     • Significant needs of those
       note are the following results:                                                • Female                                                                         with physical disabilities,

       65%        of adults in                                                                                                                                           learning disabilities and
                  Brighton and                                                        • Young people (14-25)                                                           autism - both adults
       Hove want to do more sport                                                                                                                                        and children
                                                                                      • Disabled/Long term health conditions
       		           Levels of
                                                                                      • Lower income groups
                    satisfaction with
       sports provision in the city
                                                                                      • BME groups
       (44%) are lower than those
       for the South East (49%) and
                                                                                      • Older People
       England (46%)

28                                                                                                                                                                                                                                                       29
Introduction   9            Points of view

               The council’s Sports Development and Public Health teams have carried
               out a number of consultation exercises over the last two years relating to
               sport and physical activity. Taken together these create a valuable picture
               of how sports provision is perceived and what priorities participants,
               providers and other stakeholders, think the council should be pursuing.

               9.1 JSNA Physical Activity and                     9.2 Sport and Physical Activity
               Sport – Sport and Health Provider                  Survey
                                                                  The council carried out an online Sport and
               A representative sample of 26 sports and           Physical Activity Survey which received
               health providers were interviewed as part of       451 responses. The results from questions
               the background to preparation of the JSNA.         directly relating to the development of a new
                                                                  strategy were:
               Results show a lot of positive feedback about
               sports activity in the city and the contribution   • Price discounts were the most likely factor
               made by the council.                                   to encourage greater participation followed
                                                                      by better access to facilities and activities at
                                                                      a more local level.
                Areas which were identified as the most           The top three sports which both male and
                important for inclusion in future plans           female respondents felt the strategy should
                were the need to:                                 focus on were swimming, walking and cycling.
                • Invest in facility improvement and            Yoga, tennis, athletics and dance also featured
                    address the geographical imbalance in         highly in both sets of responses. When asked
                    facility distribution                         to identify three priorities for the strategy to
                                                                  pursue, the most nominated (in order) were:
                • Improve cooperation and
                    communication between stakeholders
                                                                           upporting and developing
                • Deal with the gap left by the abolition               local voluntary clubs and
                    of the School Sports Partnership                      groups who deliver sport
                • Improve information about and                         and physical activity
                    promotion of sport
                                                                          I ncreasing physical
                • Increase the profile of sport and                      activity levels of all
                    physical activity in the city                          residents
                • Focus on women and older people
                                                                          upporting local clubs to
                    as target groups
                                                                         access funding

30                                                                                                              31
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