Spring 2019 Catalog - Connecting people and ideas to create a world that works for all - Berrett-Koehler Publishers
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BK Life
BK Currents
BK Business
BK Professional
Spring 2019 Catalog
Connecting people and ideas
to create a world that works for all
Connecting People and Ideas to
Create a World That Works for All
Dear Reader, New Titles for Spring 2019
Berrett-Koehler has long been known as one of the more author-friendly publishers. Bedtime Stories for Managers 1
Why? There are many reasons:
The Law of Small Things 2
• W
e share much more information with authors about marketing plans and results
The Critical Few 3
than is the publishing norm.
Compassionate Counterterrorism 4
• We give authors more input in publishing decisions than most publishers do.
• We launch new book titles with a one-of-a-kind “Author Day.” The Unwritten Rules of Managing Up 5
• We provide more extensive editorial support to authors than is usual today. Win the Heart 6
• W
e partner with authors in supportive ways that are detailed in our “Bill of Rights The B Corp Handbook, 2nd Edition 7
and Responsibilities for BK Authors.” Dig Your Heels In 8
• We offer a unique publication agreement that benefits authors in many ways. Master Your Motivation 9
One of the most important and distinctive ways that Berrett-Koehler supports authors From Sabotage to Support 10
is through BK Authors Inc. This is an organization founded, run, and directed by BK
Diversity Beyond Lip Service 11
authors for the purpose of supporting BK authors. It is legally and administratively
separate from Berrett-Koehler Publishers but is supported by the publishing company. Networking for People Who Hate
It is a treasure for authors that has no analog anywhere. Networking, 2nd Edition 12
A great program of BK Authors Inc. is the annual three-day BK authors retreat— How Wealth Rules the World 13
where authors connect with each other, help each other, and have fun while gaining Courage Goes to Work,
new perspectives on writing, publishing, and making a difference in the world. Each paperback edition 14
year’s retreat is held at a different site around the country in a setting where it is easy
to appreciate the beauties of nature. But the real magic of the retreat is the amazing
El corazón de liderazgo 15
authors who participate—and who create a welcoming community, deep meaning, Berrett-Koehler News 16
and shared purpose in collectively pursuing the BK mission of “Connecting People and
Ideas to Create a World That Works for All.” The theme of the most recent retreat— Ordering Information 24
held at the Pendle Hill Quaker retreat center near Philadelphia—was “Soulful Con‑
nections,” which is a good description of what participants experienced.
On the cover
Another marvelous program of BK Authors Inc. is the annual two-day Authors Mar‑ The Berrett-Koehler staff in our Oakland office.
keting Workshop. The latest such workshop is described on page 16. I believe that Standing, left to right: Matt Fagaly; Anna Leinberger; Arielle
this is the best two-day book marketing workshop available anywhere. What makes Kesweder; Elena Johnson; Kylie Johnson; María Jesús Aguiló;
Neal Maillet; Courtney Schonfeld; Jason Van Den Eng; Nina
it so useful is that the classes are taught by a mixture of fellow authors—who share
Thompson; Jose Ortega; Sohayla Farman; David Marahall;
how they actually do marketing—and by professionals in different marketing media Sean Davis; Jeevan Sivasubramaniam; Katie Sheehan; James
(including publicity, social media, bulk sales, and speaking). And there are two tracks: Faani; Edward Wade; Zoe Mackey. Seated, left to right:
one for new authors (who need a grounding in marketing basics) and one for experi- Kristen Frantz; Anders Renee; Johanna Vondeling; Chloe
Wong; Maren Fox; Liz McKeller; Leslie Crandell. Kneeling,
enced authors (who seek new ideas and tools). It’s open to non-BK authors as well
left to right: Michael Crowley; Catherine Lengronne; Steve
as to BK authors. Piersanti; Lesley Iura.
BK Authors Inc. also supports BK authors in other ways, such as by connecting Wonder what these people do? See staff list on the inside
back cover.
authors with similar interests. I am grateful for the scores of BK authors who serve
other authors through BK Authors Inc. This is a marvelous organization on many lev‑
els that plays a central role in the ecosystem that makes Berrett-Koehler a wonder-
fully author-friendly publisher.
All the best, Berrett-Koehler is both a B Corporation and a California
Benefit Corporation—a certification and a for-profit legal
status that require us to meet rigorous standards of social
and environmental performance, accountability, and
transparency.
Steven Piersanti Find out how we got this on page 20
President and Publisher
BK Business
Henry Mintzberg
Bedtime Stories
for Managers
Farewell to Lofty Leadership . . .
Welcome Engaging Management
In forty-two succinct, surprising essays, legendary scholar Henry Mintzberg
brings management down from the clouds and onto solid ground.
If you’re like most managers and things keep you up at night, now you can turn
to a book that’s designed especially for you! But you won’t find talking rabbits
or princesses here. (There is a cow, but it doesn’t jump.) Henry Mintzberg has
culled forty-two of the best posts from his widely read blog and turned them into
a deceptively light, sneakily serious compendium of sometimes heretical reflec‑
tions on management.
The moral here is this: managers need to leave their castles and find out what’s
actually going on in their kingdoms. And like real bedtime stories, these essays
have metaphors galore. So prepare to grow strategies like weeds and organize
like a cow. Discover the maestro myth of managing, find the soft underbelly of
hard data, and learn why downsizing is bloodletting and your board should be
a bee. Mintzberg writes, “Just try not to be outraged by anything you read, be‑
cause some of my most outrageous ideas turn out to be my best.
• By a management legend:
Henry Mintzberg is Cleghorn Professor of Management Studies The Wall Street Journal named
at McGill University in Montreal, the winner of awards from Mintzberg one of the top ten most
the most prestigious academic and practitioner institutions in influential management thinkers,
management (Harvard Business Review, Academy of Manage- Fast Company said he has “one of
ment, Association of Management Consulting Firms, and oth‑ the most original minds in manage-
ers), and the recipient of twenty honorary degrees from around ment,” and Tom Peters called him
the world. He is the author or coauthor of fifteen books, includ‑ “Perhaps the world’s premier
ing Managers Not MBAs, Strategy Safari, and The Rise and management thinker.”
Fall of Strategic Planning, and is a founding partner of CoachingOurselves.com.
• Remarkably fun: Written in short,
Contents (Partial) quirky, thought-provoking sections,
One: Simply Managing Troubling Evidence / Engaging
this is classic Mintzberg: ever-play‑
Managing Scrambled Eggs / The Maestro Managers beyond Administration,
Myth of Managing / The Epidemic of or “EMBA” / Don’t Just Sit There . . . ful but always with serious intent.
Managing without Soul / Growing Strate‑ Five: Managing in Context
gies Like Weeds in a Garden Managing Family Business / Global?
Two: Simply Organizing How about Worldly? / Who Can Possibly
Organizing Like a Cow / Communityship Manage a Hospital?
beyond Leadership / Species of Organi‑ Six: Managing Responsibly Publication date: February 2019
zations / Enough of Silos? How about “Downsizing” as Twenty-First-Century $19.95, paperback
Slabs? / The Board as Bee Bloodletting / Productive and Destructive 200 pages, 5½" x 8½"
Three: Analyzing Analysis Productivity / The Scandal That Is a ISBN 978-1-5230-9878-1
The Soft Underbelly of “Hard Data” / Syndrome / Please Welcome CSR 2.0
PDF ebook ISBN 978-1-5230-9879-8
Evidence and Experience in Manage‑ Seven: Managing Ahead
ePub ebook ISBN 978-1-5230-9880-4
ment, Medicine, and More / How Na‑ The Extraordinary Power of Ordinary
tional Happiness Became Gross Creativity / Customer Service or Serving Digital audio ISBN 978-1-5230-9882-8
Four: Developing Managers Customers? / Be Good: The Best Is Too Business
Jack’s Turn / MBAs as CEOs: Some Low a Standard / Rise and Shine! Rights: world
U.S. Orders (800) 929-2929 1
BK Life
Stuart H. Brody
The Law of Small Things
Creating a Habit of Integrity in a Culture of Mistrust
We are living in a time when dishonesty and duplicity are becoming commonplace.
Each of us can fight this cultural corruption by recognizing and resisting the scores
of small, seemingly innocent ways we make moral compromises in our own lives
without even realizing it.
If we want integrity restored to public life, Stuart Brody says it starts with our own
actions. The Law of Small Things exposes how our culture encourages the breach
of integrity through an array of “permitted promise-breaking,” a language of clichés
that equates self-interest with duty, and a prevailing attitude that excuses small de‑
ceptions and dishonesties with the breezy confidence that they don’t matter—we
can do the right thing when it “counts.”
In this book, Brody poses dozens of everyday ethical dilemmas we all face as family
members, neighbors, coworkers, and citizens and asks, What would you do? What
should you do? There’s even a quiz you can take to measure your IQ (Integrity
Quotient).
For Brody, integrity is a habit of decision-making that must be applied to all matters,
even those—especially those—we tend to dismiss as inconsequential, inconvenient,
or a well-meaning attempt to spare someone’s feelings. It’s like exercise: if you start
to cut corners, pretty soon you’re out of shape. Every day we have the opportunity
• Drain the swamp: Ethics and integrity to strengthen our integrity by upholding promises, explicit and implicit, in each situ-
have become huge concerns—this ation that faces us—or not. The practice of integrity is crucial—it’s our road map
book shows what everybody can do to across unknown terrain on a pathway toward personal authenticity and the creation
maintain his or her personal integrity of the kind of society we want to live in.
in the face of societal temptations.
Stuart Brody is the founder of Integrity Intensive, a consulting
• Interactive and entertaining: Besides a firm concentrating on decision-making, leadership training, and
quiz to measure your Integrity Quotient, the practice of integrity. His thirty-five-year career as a lawyer
the book presents dozens of everyday took him before the Supreme Court. He has held leadership
ethical dilemmas and challenges read‑ positions in the Democratic Party, held numerous public offices,
ers to figure out how to respond with and advised presidential candidates. His speeches and work-
integrity. shops have brought his work to thousands of public officials
across the country.
Contents (Partial)
Your IQ (Integrity Quotient): A Quiz Part Three: Survival and Collusion in
Part One: The Illusion of Inconsequence the Workplace
in Everyday Life 18. Your Coworker’s Impending Layoff
Publication date: January 2019 1. An Inconsequential Untruth 19. Purveying Falsehood for a Living
$19.95, paperback 2. The Small Evasions of Everyday Life 20. Pressure to Make Quota
3. Free Dinner on a Friend’s Expense 21. Combatting Sexual Harassment in
240 pages, 5½" x 8½"
Account the Workplace
ISBN 978-1-5230-9813-2 Part Four: Self-Interest and Loyalty
4. The Truth about Lying
PDF ebook ISBN 978-1-5230-9814-9 Part Two: Self-Interest and the Veil versus Truth in American Politics
ePub ebook ISBN 978-1-5230-9815-6 of Convenience 28. The Dysfunction of Partisanship
Digital audio ISBN 978-1-5230-9817-0 13. Your Cousin’s Keeper 29. Paying Special Attention to a
Personal Growth 14. Taking Stock of Your Portfolio Campaign Contributor
Rights: world 15. Into Thin Air 30. Failing to Prepare for a Vote or
16. Your Obstinate Car Mechanic a Meeting
2 Berrett-Koehler Publishers
BK Business
Jon Katzenbach, with James Thomas
and Gretchen Anderson
Foreword by Robert Moritz, PwC Global Chairman
The Critical Few
Energize Your Company’s Culture by Choosing
What Really Matters
Without a deep understanding of your company’s culture, any change effort you
undertake will fail. Bestselling author Jon Katzenbach and his coauthors identify
the three most critical cultural elements leaders need to focus on.
In a global survey by the Katzenbach Center, 80 percent of respondents believed
that their organization must evolve to succeed. But a full quarter of them reported
that a change effort at their organization had resulted in no visible results. Why?
The fate of any change effort depends on whether and how leaders engage their
culture: the self-sustaining patterns of behaving, feeling, thinking, and believing
that determine how things are done in an organization. Culture is implicit rather
than explicit, emotional rather than rational—that’s what makes it so hard to work
with, but that’s also what makes it so powerful.
For the first time, this book lays out the Katzenbach Center’s proven methodol‑
ogy for identifying your culture’s three most critical elements: traits, characteristics
that are at the heart of people’s emotional connection to what they do; keystone
• Bestselling author: Jon Katzenbach’s
behaviors, actions that would lead your company to succeed if they were repli‑
The Wisdom of Teams is a seminal
cated at a greater scale; and authentic informal leaders, people who have a high
title that has sold over 400,000
degree of “emotional intuition” or social connectedness.
copies worldwide in several editions.
By leveraging these critical few elements, you can tap into a source of catalytic
• Unique style: Each chapter be‑
change within your organization. People will make an emotional, not just a ra‑
gins with a dialogue between Jon
tional, commitment to new initiatives. You will elicit enthusiasm and creativity
Katzenbach and a fictional CEO
and build the kind of powerful company that people recognize for its innate value
named Alex, thus making practical
and effectiveness.
applications of complex concepts
Jon Katzenbach is the founder of the Katzenbach Center at Strategy&, PwC’s easily comprehensible.
strategy consulting business. Over the course of his more than forty years as an
advisor, he has written extensively on leaders, organizations, and teaming, in‑
cluding the bestseller The Wisdom of Teams. James Thomas is a partner with
PwC’s Strategy& and leads the Katzenbach Center in the Middle East. Gretchen
Anderson is a director at the Katzenbach Center, and she works with client
teams across the globe.
Publication date: January 2019
Contents $24.95, hardcover
Foreword 2. A Critical Few Traits 208 pages, 5½" x 8½"
Letter to Readers from the Katzenbach 3. A Critical Few Behaviors
ISBN 978-1-5230-9872-9
Center Community of Practice 4. A Few Authentic Informal Leaders
Prologue 5. Measuring Cultural Action
PDF ebook ISBN 978-1-5230-9873-6
1. Why Aligning Culture Matters Epilogue ePub ebook ISBN 978-1-5230-9874-3
Digital audio ISBN 978-1-5230-9876-7
Business
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BK Currents
Leena Al Olaimy
Compassionate
Counterterrorism
The Power of Inclusion in Fighting Fundamentalism
Islamist terrorism is not about religion, says Leena Al Olaimy, an Arab Muslim, Dalai
Lama Fellow, and social entrepreneur. She identifies the economic, social, and po‑
litical factors that are its true driving forces and offers innovative strategies to ad‑
dress them that have proven far more effective than military interventions alone.
From purchasing pay-per-view pornography to smoking pot, many so-called Muslim
terrorists prove by their actions that they aren’t motivated by devotion to religion,
Leena Al Olaimy argues. So why do they really turn to violence, and what does that
tell us about the most effective way to combat terrorism?
Al Olaimy sets the stage by providing a quick, thoughtful grounding in the birth
of Islam in a barbaric Game of Thrones–like seventh-century Arabia, the evolution of
fundamentalist thought, and the political failures of the postcolonial period. She
shows that terrorists are motivated by economic exclusion, lack of opportunity, social
marginalization, and political discrimination—religion is just a veneer. Using force to
counter terrorism doesn’t address these causes; if anything, it makes them worse.
Combining compelling data with anecdotal evidence, Al Olaimy sheds light on un‑
• Authoritative author: Al Olaimy orthodox and counterintuitive strategies to address social woes that fundamentalist
s an internationally sought-after groups exploit. For example, she describes how Indonesia, the world’s most pop‑
speaker with a CV that includes ulous Muslim country, has decreased terrorism while paradoxically becoming more
the United Nations, Chatham overtly religious. Or how Mechelen, the city with Belgium’s largest Muslim popula-
House, and The Hague. tion, adopted integration policies so effective that not one of its 20,000 Muslims
left to join ISIS. Using religion, neuroscience, farming, and even love, this book offers
• Innovative solutions: Most books many inspiring examples and—for once—an optimistic outlook on how we can not
on counterterrorism ultimately just fight but prevent terrorism.
insist on a military “solution”
that only treats the symptoms Leena Al Olaimy is the cofounder of 3BL Associates, an award-
by seeking to defeat terrorist winning social enterprise working on issues such as peace, cli‑
organizations. Al Olaimy’s ap‑ mate change, and inclusive economic growth. She is a Fulbright
proach endeavors to defeat ter‑ scholar, a Dalai Lama Fellow, a Salzburg Global Fellow, a Soliya
rorism itself through prevention. Fellow, and a Wall Street Journal “Woman of Note.” Her work
has been published by the World Economic Forum, openDemoc-
racy, Stanford Social Innovation Review, and Huff Post.
Contents
Publication date: February 2019 1. Who’s the Terrorist? 8. Counterproductive
$19.95, paperback 2. Make the Umma Great Again 9. Spiritual Counterterrorism
264 pages, 6" x 9" 3. Postcolonial Hangover 10. Radicalizing Inclusion
4. Islam Made Me Do It 11. Can’t We Just All Belong?
ISBN 978-1-5230-9857-6
5. Poverty of Hope 12. Show Me the Money
PDF ebook ISBN 978-1-5230-9858-3 6. Dis-Integrated 13. Peace Pays and Morality Trumps
ePub ebook ISBN 978-1-5230-9859-0 7. Mirror, Mirror
Digital audio ISBN 978-1-5230-9861-3
Current Affairs
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4 Berrett-Koehler Publishers
BK Professional
Dana Brownlee, PMP
The Unwritten Rules
of Managing Up
Project Management Techniques from the Trenches
“This is a must-read for bosses and subordinates alike, as it exposes our flaws
but teaches us how we can work together to achieve our common goals.”
—Ellen Coulter, President, The Advantage Software Company
What do you do when the biggest threat to your project is your boss? It’s not
that your boss is out to get you. In fact, bosses generally mean well. But clueless
leadership from a well-intentioned boss can sometimes cause more damage than
a criminal mastermind tying your project to the railroad tracks.
The Unwritten Rules of Managing Up provides refreshingly practical and candid
insight into the best practices and techniques that project managers have success-
fully used for decades to manage a wide variety of senior-level stakeholders—rang-
ing from perfectly competent and pleasant to downright dysfunctional and inept.
While managing up is an incredibly valuable skill for virtually any type of boss
(not just the difficult ones), the book includes recommendations for managing six
particularly challenging—and common—types of senior leaders. They are the bom‑
bastic Tornado, who takes over meetings without realizing it; the Wishful Thinker,
who regularly asks the impossible; the Clueless Chameleon, who can’t quite decide • Tool kit of practical techniques:
what he or she really wants (but still holds you responsible for delivering it); the Brownlee’s strategies are based on
MIA Boss, who is just not around enough; the Meddlesome Micromanager, who years of experience as a project man‑
hovers and insists you complete a task his or her way; and the Naked Emperor, ager, team leader, and consultant.
who falls in love with his or her own crazy ideas.
• Empowering approach: Project
This book is not just for professionals seeking to enhance their workplace effec‑ managers don’t have a lot of author-
tiveness but also for senior leaders interested in addressing their blind spots and ity, but they must keep their projects
coaching others toward a more collaborative, results-focused leadership approach. on track. This book shows how.
Dana Brownlee, PMP, is an energetic and innovative corporate
trainer, speaker, and workshop facilitator who helps individuals
and teams reach new levels of performance. She is the founder
of Professionalism Matters, a corporate training company based
in Atlanta, and previously worked at AT&T, IBM Consulting, and
EMC Corporation. She has been featured by Working Mother,
CNN, the Wall Street Journal, Huff Post, Entrepreneur, and
Fast Company. Publication date: February 2019
Contents
$29.95, paperback
184 pages, 6" x 9"
1. Defining the "Difficult Boss" 8. Managing the Naked Emperor
2. Defining "Managing Up" 9. Managing Up with Any Boss . . . ISBN 978-1-5230-9818-7
3. Managing the Tornado Even a Great One! PDF ebook ISBN 978-1-5230-9819-4
4. Managing the Wishful Thinker 10. How Managers Can Help Their Staff ePub ebook ISBN 978-1-5230-9820-0
5. Managing the Clueless Chameleon Manage Up Digital audio ISBN 978-1-5230-9822-4
6. Managing the MIA Boss Conclusion Business/Project Management
7. Managing the Meddlesome Micromanager
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BK Business
Mark Miller
Win the Heart
How to Create a Culture of Full Engagement
Employee engagement is shockingly low—but it’s not an employee problem; it’s a
leadership problem. Bestselling author Mark Miller says it’s up to leaders to create
a workplace where their employees truly want to be—and he reveals four keys to
doing it.
Every great company has an engaged workforce, and nurturing a culture of engage-
ment is at the heart of great leadership—employees who really care about their
work, their coworkers, and the organization can supercharge a company’s success.
But for many years, engagement has been suffering. Gallup reports that 70 percent
of employees are not fully engaged on the job. Mark Miller draws on more than forty
years of leadership experience to show leaders at all levels how to change the
conversation and create real competitive advantage in the process.
In the fourth book in Miller’s High Performance Series, CEO Blake Brown sets out
to discover how to create the kind of workplace where everyone feels excited to
come to work, passionate about what he or she brings to the company, and ener‑
gized at the end of the day. It’s a journey that takes him literally all over the world—
from Italy to Greece to Green Bay and more. What he discovers from the pages of
history is as relevant as the evening news.
Engagement unleashes untapped potential buried deep within the hearts of your
• Bestselling author: Mark Miller's people. An engaged workforce is more creative, more driven, and more enthusiastic
books have sold over 1 million copies about reaching company goals. If you put the lessons in this book to work, your
worldwide. people will never look at work, or their leaders, the same way again.
• Straightforward solution to an en‑ Mark Miller started his Chick-fil-A career in 1977 working as an
demic problem: Employee engage- hourly team member. Since then, Miller has provided leadership
ment is a key to success, but it’s been for Corporate Communications, Field Operations, Quality and
at dismally low levels for years; Mark Customer Satisfaction, Training and Development, Organizational
Miller provides a practical approach Effectiveness, and Leadership Development. Miller’s desire to
to increasing engagement that can be encourage and equip leaders has taken him around the globe. He
understood and implemented by any is the author of seven books, two coauthored with Ken Blanchard.
leader.
Contents
Epiphany Green Bay
Engagement Update
Reality Connection
Reunion Environment
The Box Affirmation
Clues Responsibility
Publication date: March 2019
Selma Huddle
$22.95, hardcover Next BOB
160 pages, 5½" x 8½" Florence Win the Heart
ISBN 978-1-5230-9987-0 Pella The Future
PDF ebook ISBN 978-1-5230-9988-7 Eight Digits
ePub ebook ISBN 978-1-5230-9989-4
Digital audio ISBN 978-1-5230-9991-7
Business
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6 Berrett-Koehler Publishers
BK Business
Ryan Honeyman and Tiffany Jana
Foreword by Rose Marcario, CEO, Patagonia
The B Corp Handbook
How You Can Use Business as a Force for Good,
Second Edition
“This book shows how using business as a force for good, not just pursuing
short-term profits, can be better for consumers, employees, local communities,
the environment, and your company’s long-term bottom line.”
—Tony Hsieh, New York Times bestselling author of Delivering Happiness
and CEO, Zappos.com, Inc.
B Corps are a global movement of more than 2,700 companies in 60 coun‑
tries—like Patagonia, Ben & Jerry’s, Kickstarter, Danone North America, and
Eileen Fisher—that are using the power of business as a force for good. B Corps
have been certified to have met rigorous standards of social and environmental
performance, accountability, and transparency. This book is the authoritative
guide to the what, why, and how of B Corp certification.
Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over
200 B Corps from around the world to get their insights on becoming a Certified
B Corp, improving their social and environmental performance, and building a
more inclusive economy. The second edition has been completely revised and
updated to include a much stronger focus on diversity, equity, and inclusion (DEI).
• The official handbook for a growing
These changes are important because DEI must be a core value for any company
movement: This is the authoritative
that aspires to make money and make a difference.
guide for companies wishing to be‑
While this book is framed around the B Corp movement, any company, regard‑ come Certified B Corporations and
less of size, industry, or location, can use the tools contained here to learn how join the growing B Economy.
to build a better business. As the authors vividly demonstrate, using business as
• Completely revised and updated:
a force for good can help you attract and retain the best talent, distinguish your
This edition reflects new updates to
company in a crowded market, and increase trust in your brand.
the B Corp assessment process, the
Ryan Honeyman is a partner/worker-owner growth of the movement worldwide,
at LIFT Economy, an impact consulting firm interest from multinationals and
whose mission is to create, model, and share publicly traded companies, and ad‑
an inclusive and locally self-reliant economy vice on how your company can help
that works for the benefit of all life. Dr. Tiffany build a more inclusive economy.
Jana is CEO and president of TMI Consulting,
the first diversity consultancy to be chartered
as a benefit corporation and certified as a
B Corp. Dr. Jana was awarded a 2017 Enterprising Woman of the Year Award Publication date: April 2019
from Enterprising Women magazine and is the coauthor of Overcoming Bias and $27.95, paperback
288 pages, 6" x 9¼"
Erasing Institutional Bias.
ISBN 978-1-5230-9753-1
Contents PDF ebook ISBN 978-1-5230-9754-8
Part 1: Overview Part 5: Conclusion ePub ebook ISBN 978-1-5230-9755-5
Part 2: Benefits of Becoming a B Corp Appendix: Certified B Corporations and Benefit Digital audio ISBN 978-1-5230-9756-2
Part 3: The B Impact Assessment Corporations Business
Part 4: The Quick Start Guide Appendix: Sample DEI Surveys Rights: world
U.S. Orders (800) 929-2929 7
BK Business
Joan Kuhl
Dig Your Heels In
Navigate Corporate BS and Build the Company You Deserve
Sought-after speaker and consultant Joan Kuhl arms young women with the tools
they need to transform male-dominated corporate cultures from the inside and
create the careers and work environments they want and deserve.
Women can’t allow a biased, male-dominated corporate culture to force them out
of a company they’ve chosen to work for. Dig Your Heels In is a playbook that em‑
powers women to win at the corporate achievement game and be catalysts for
positive change.
Joan Kuhl helps women create a clear vision of what their career path should be
and make a convincing business case for equity to their managers and senior lead‑
ership. You’ll learn strategies for overcoming sexist cultural attitudes about gender
and leadership, as well as for dealing with self-limiting behaviors like Imposter’s
Syndrome (the feeling you’re never good enough despite a track record of success)
and the Myth of Meritocracy (the idea that just doing good work is the way to ad‑
vance). Because relationships are absolutely crucial, Kuhl describes how to build
support networks before you even need them and explains how to get actionable
feedback that will help you get to the next level—the kind women rarely are
afforded.
Case studies, practical exercises, and inspiring stories from Kuhl’s work with clients
• F
ight, not flight: Not every woman at companies such as Eli Lilly, Goldman Sachs, U.S. Soccer, BlackRock, Delta Air‑
wants to start her own business or lines, and more make this a truly comprehensive guide. It’s an indispensable re‑
jump from company to company source for women seeking to build the confidence and conviction to secure the seat
looking for the ideal “fit”—this book at the table they’ve earned and create a welcoming workplace for everyone.
shows women how they can get what
they deserve wherever they are. Joan Kuhl is the founder and president of Why Millennials
Matter and The Kuhl Company. She serves on the Girls Inc. of
• Timely and empowering: Women are NYC board and is a #SheBelieves Champion for U.S. Soccer.
no longer willing to accept or adapt Her work has been featured in Harvard Business Review, the
to a patriarchal culture—this book Wall Street Journal, Forbes, the New York Times, and more.
shows them how to transform it and Kuhl is a contributing writer for Women@Forbes. She was a
empower themselves, their peers, board member of the Frances Hesselbein Leadership Institute.
and the future workforce of profes-
Contents
sional women in the process.
Introduction: Thriving, Not Just Surviving 5: Danger Zones
PART 1: Making the Case PART 3: Making It Worth It
1: The Case for Digging Your Heels in 6: Relationships Are Everything
(Everybody Wins) 7: Life + Work Hacks
2: Making the Decision Conclusion: Be What She Sees
Publication date: April 2019
PART 2: Making It Happen The Business Case for Change: What's
$18.95, paperback 3: Setting the Stage for Success in It for Your Company
224 pages, 5½" x 8½" 4: Big Bold Moves Chapter Action Summaries
ISBN 978-1-5230-9835-4
PDF ebook ISBN 978-1-5230-9836-1
ePub ebook ISBN 978-1-5230-9837-8
Digital audio ISBN 978-1-5230-9839-2
Business
Rights: world
8 Berrett-Koehler PublishersBK Life
Susan Fowler
Master Your Motivation
Three Scientific Truths for Achieving Your Goals
If you want to accomplish what’s important to you, discipline and willpower
won’t get you where you need to go. In this iconoclastic new book, Susan Fowler
reveals compelling insights and actions to help you master and maintain your
motivation.
Motivation is at the heart of everything you do and everything you want to do but
don’t. Unfortunately, the ways we typically motivate ourselves don’t work. Relying
on sheer determination eventually becomes exhausting—it’s not sustainable. And
even setting goals can backfire—if you’re not setting them for the right reasons.
Susan Fowler says motivation is energy, and what matters is the quality, not the
quantity. Traditional “motivators” such as fear, guilt, or the promise of a reward
provide low-quality, short-term energy. Drawing on the latest empirical research,
she proves that high-quality, optimal motivation is a skill that you can learn and
apply.
Science tells us that satisfying three basic needs—for choice, connection, and
competence—is essential to optimal motivation. You need to feel like you’ve
picked your path, not that you’re being driven down it. Your goal should be
linked to people or a purpose meaningful to you. And you want to continually
learn and grow.
• Bestselling author: Susan Fowler’s
Through practical exercises and eye-opening stories, Fowler shows you how to previous book, Why Motivating
identify and shift the quality of your motivation. The skill to master your moti‑ People Doesn’t Work, sold 55,000
vation is important—it may be your greatest opportunity to evolve, grow in copies worldwide and has been trans‑
wisdom, and be the light the world so desperately needs. lated into thirteen languages.
Susan Fowler has thirty-five years’ experience as a consultant, • Practical application of cutting-edge
coach, and global leader in the field of personal empowerment. research: Fowler takes the latest
She is the creator and lead developer of the Ken Blanchard research on motivation and makes
Companies’ Optimal Motivation product line and author of Why it accessible and actionable.
Motivating People Doesn’t Work . . . and What Does, as well
as the coauthor of six books (three with Ken Blanchard). She
is also a professor in the Master of Science in Executive Lead‑
ership program at the University of San Diego.
Contents
Introduction: Why Another Book on Motivation?
1. The Truth about Motivation
2. The First Skill: Identify Publication date: June 2019
3. The Second Skill: Shift
$16.95, paperback
4. The Third Skill: Reflect
5. Fatal Distractions
192 pages, 5½" x 8½"
6. Motivation to Change ISBN 978-1-5230-9862-0
PDF ebook ISBN 978-1-5230-9863-7
ePub ebook ISBN 978-1-5230-9864-4
Digital audio ISBN 978-1-5230-9866-8
Business/Personal Growth
Rights: world
U.S. Orders (800) 929-2929 9BK Currents
Joy L. Wiggins and Kami J. Anderson
From Sabotage to Support
A New Vision for Feminist Solidarity in the Workplace
Women are acculturated within systems that encourage them to sabotage one
another; this book shows how they can break free of this cultural programming
and use whatever privilege and power they have to raise each other up.
Joy Wiggins and Kami Anderson advocate that the only way women can successfully
support each other is by addressing the varying intersections of our individual power
and privileges, particularly focusing on how some privileges are inherited along lines
of race, class, sexuality, and geography. When we fully examine how we have power
in certain situations and not in others, we start to see where we can lend privilege to
create truly inclusive spaces for the historically underrepresented and marginalized.
Wiggins and Anderson look at how the dynamics of privilege and power have played
out in the history of the feminist movement and identify and break down socialized
behaviors and ideologies that trigger implicit bias and microaggressions. And they
provide tools to interrupt negative thoughts and actions so women can nurture mu‑
tual support and show up as their authentic selves. Each chapter features a dialogue
between them reflecting on how issues of race, privilege, and power have played out
in their lives and their friendship.
The system of patriarchy has created an environment for women to knowingly and
unknowingly sabotage each other—it is not inherent in women themselves. This
• Practical solutions: This is a deeply book teaches us how to take an active approach to becoming better allies for each
personal, highly practical book that other and by so doing improve our world and end the cycle of injustice.
gives many concrete action steps for
anyone who wants to start smash‑ Joy Wiggins, PhD, is the founder and
ng the patriarchy today. executive director of Joy Wiggins, PhD, LLC,
a consulting company that focuses on equity,
• Dream author partnership: The inclusion, and social justice. She received her
author duo encapsulates the reality doctorate from the Ohio State University in
of the situation in question: Joy is multicultural education with a focus on so‑
white and Kami is black, and togeth‑ cial justice in children’s literature. Kami J.
er they enter into a dialogue about Anderson, PhD, is the founder and executive
their experiences with privilege and director of Bilingual Brown Babies, a company that focuses on fostering bilingualism
sabotage that stand in the way of in black families. She received her doctorate from Howard University in intercultural
true liberation. communication and culture. She is the author of Language, Identity, and Choice.
Contents
Introduction: How Women Sabotage Each Other
1. Sabotage and the Feminist Movement
Publication date: May 2019 2. Being Socialized in a System We Didn’t Create
$19.95, paperback 3. Deconstruct What You Think You Know
208 pages, 5½" x 8½" 4. Moving through and within Bias
ISBN 978-1-5230-9847-7 5. Support for Empowerment
6. Support for Solidarity
PDF ebook ISBN 978-1-5230-9848-4
7. Support for Liberation
ePub ebook ISBN 978-1-5230-9849-1 Glossary
Digital audio ISBN 978-1-5230-9851-4
Current Affairs
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La’Wana Harris
Foreword by Khalil Smith, Head of Diversity and Inclusion
Practice, NeuroLeadership Institute
Diversity Beyond Lip Service
A Coaching Guide for Challenging Bias
The ugly truth about diversity is that some people worry they must give up their
power for others to have a chance. La’Wana Harris’s Inclusion Coaching method
helps people realize that sharing power isn’t the same as losing it.
The elephant in the room with diversity work is that people with privilege must
use it to allow others equal access to power. This is often why diversity efforts
falter—people believe in diversity until they feel that they have to give something
up. How do we talk them through this shift?
La’Wana Harris introduces Inclusion Coaching, a new tool based on cutting-edge
research that identifies the stages of preparation, implementation, and “self-work”
necessary to help individuals, teams, and organizations build a sustainable culture
of inclusion. Harris’s six-stage COMMIT model—Commit to courageous action,
Open your eyes and ears, Move beyond lip service, Make room for controversy and
conflict, Invite new perspectives, and Tell the truth even when it hurts—provides
a proven process for making people aware of their own conscious and unconscious
biases and concrete steps to make inclusion an embedded reality.
Harris offers managers and diversity coaches new models to empower everyone • New frontier for coaching: Inclusion
from employees to CEOs to “do” inclusion and address deep-rooted biases that are is the next platform of coaching, a
often invisible. She addresses the growing need to challenge bias and build authen- new and needed area of expertise
tic cultures where everyone can feel a sense of belonging. alongside performance, executive,
and relationship coaching.
La’Wana Harris is a global leadership development professional
with a large multinational pharmaceutical organization. She is • Unique approach: Harris’s Inclusion
an ICF Certified Professional Coach who has created diversity Coaching technique and model are
and inclusion awareness programs, cultural competence pro‑ entirely unique and new in the field
grams, and overall integrated management solutions, in addition of diversity and inclusion and provide
to being a diversity ambassador at Johnson & Johnson. She has practical tools to heal the paralysis
conducted trainings around the world, including the United that holds the field captive.
States, Canada, Europe, Asia, and South Africa.
Contents
1. We Hired Some Minorities, Some 6. Make Room for Controversy and
Women, and People with Disabilities; Conflict: You Can Talk about This
Isn’t That Enough? at Work
2. Inclusion Coaching for Individuals, 7. Invite New Perspectives
Publication date: May 2019
Teams, and Organizations 8. Tell Your Truth Even When It Hurts
3. The Problem of Privilege: Does Diversity 9. My Truth, Unfiltered $22.95, paperback
Mean I Lose Mine? 10. What’s in It for Everyone: Where 192 pages, 6" x 9"
4. Open Your Eyes and Ears to the Good, Inclusion Can Take Your Life, Your ISBN 978-1-5230-9867-5
the Bad, and the Ugly Career, and Your Company PDF ebook ISBN 978-1-5230-9868-2
5. Move beyond Lip Service—Sharing Power ePub ebook ISBN 978-1-5230-9871-2
Is Harder (and Easier) Than You Think
Digital audio ISBN 978-1-5230-9870-5
Business
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Devora Zack
Networking for People
Who Hate Networking
A Field Guide for Introverts, the Overwhelmed,
and the Underconnected, Second Edition
A new edition of Devora Zack’s classic bestseller (over 120,000 sold in fifteen
languages) on networking techniques that leverage the strengths of the mingling-
averse, updated throughout, with two new chapters.
Would you rather get a root canal than face a group of strangers? Does the phrase
“working a room” make you want to retreat to yours? Devora Zack, an avowed
introvert and successful consultant who gives presentations to thousands of people
at dozens of events annually, feels your pain. She found that other networking
books assume that to succeed, you have to act like an extrovert. Not at all. There
is another way.
Zack politely examines and then smashes to tiny fragments the “dusty old rules”
of standard networking advice. She shows how the very traits that make many
people hate networking can be harnessed to forge an approach more effective and
user-friendly than traditional techniques. This edition adds new material on apply‑
ing networking principles in personal situations, handling interview questions,
following up—what do you do with all those business cards?—and more.
• Funny and accessible: The second
edition of this book continues in Networking enables you to accomplish the goals that are most important to you.
the funny, quirky style that made the But you can’t adopt a style that goes against who you are—and you don’t have to.
first edition so beloved—filled with As Zack writes, “You do not succeed by denying your natural temperament; you
penguin illustrations, humor, and succeed by working with your strengths.”
irreverent musings.
Devora Zack is CEO of Only Connect Consulting, a Washington
• P
ioneering book: Introverts were Post bestselling author, and a global keynote speaker with books
an unrecognized audience when in twenty languages. Her clients include Deloitte, Smithsonian,
the first edition was published in Delta Airlines, the FDA, Johns Hopkins, and the National Insti‑
2012; its premise that introverts tutes of Health. She has been featured by the Wall Street
don’t need to be fixed sparked an Journal, USA Today, US News & World Report, Forbes, Cosmo,
introvert revolution and worldwide Self, Redbook, Fast Company, and many others. She is the
acclaim. author of Managing for People Who Hate Managing and Singletasking.
Contents
Prelude 7. Networking Event Survival Kit
Introduction: This Book Is Required Reading 8. Without a Net: Beyond Networking Events
Publication date: May 2019 1. Welcome to Your Field Guide 9. The Job Search
2. Assess Yourself 10. Business Travel
$18.95, paperback
3. Smashing Stereotypes 11. Structuring Events That Work for All
192 pages, 6" x 9"
4. Why We Hate to Network 12. Follow Up or Go Home
ISBN 978-1-5230-9853-8 5. Good-bye, Golden Rule 13. Creating a Community
PDF ebook ISBN 978-1-5230-9854-5 6. Sparkling New Strategies Conclusion: See Ya Later, Alligator
ePub ebook ISBN 978-1-5230-9855-2
Digital audio ISBN 978-1-5230-9852-1
Business/Personal Growth
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Ben G. Price
Foreword by David C. Korten
How Wealth
Rules the World
Saving Our Communities and Freedoms
from the Dictatorship of Property
Ben Price reveals that our Constitution and legal system were intentionally
designed to give more rights to the wealthy propertied class than the rest of us
and exposes how this hamstrings our ability to effectively address a host of press‑
ing social and environmental problems—and what we can do about it.
Many of today’s most serious issues—homelessness, gun violence, fracking,
prison privatization, predatory lending, and many more—resist resolution because
the “rights of property” undermine the rights of people. Issues that undeniably af‑
fect whole communities are determined by the courts to relate primarily to prop‑
erty, contracts, and corporations and are removed from the public sphere.
There’s a reason for this. Ben Price tells the story of how the Federalists—the
more conservative faction of the Founding Fathers—secretly drafted the Constitution
as a counterrevolutionary document. It restored to the colonial 1 percent privileges
overturned by the revolution, avoiding a popular backlash by bestowing rights on
wealth itself, rather than creating a British-style personal aristocracy. These rights • Challenges conventional wisdom:
of property deprive the majority of their ability to self-govern and weaponize gov‑ The book challenges one of our most
ernment in ways that let the “minority of the opulent” (in James Madison’s phrase) deeply held creeds—that America is a
use the Constitution to block local policies that compete with their interests. democratic country—and shows that
the wealthy actually have more rights
Price details often shocking examples of how the supposedly unalienable rights of
by Constitutional design.
individuals and communities are blithely disregarded. But he also describes how
over 200 communities have drafted their own bills of rights that push back against • Reveals an unknown connection:
the primacy of property and how we all can join this struggle to return America to Price shows that the primacy of the
what the revolutionary generation intended. “rights of property” is the connect‑
ing thread that explains why we’re
Ben G. Price is the Community Environmental Legal Defense
frustratingly unable to solve so many
Fund’s national organizing director, with fifteen years of ex‑
social, political, and economic
perience organizing communities and coordinating organizers
problems.
across the country to challenge state and federal legalization
of corporate assaults against people and their environments. He
pioneered Rights of Nature legislation in the United States and
assisted scores of communities to enact rights-protecting laws.
Publication date: May 2019
Contents $22.95, paperback
Foreword by David C. Korten 5. The Municipal Colonies of America 264 pages, 5½" x 8½"
Introduction: One Right to Rule Them All— 6. The New Three-Fifths Clause ISBN 978-1-5230-9763-0
the Dark Side of Property 7. The Pretense of Representation PDF ebook ISBN 978-1-5230-9764-7
1. Property Is Not an Unalienable Right 8. Creditors and Cannibals ePub ebook ISBN 978-1-5230-9765-4
2. The Ongoing Counterrevolution 9. Property’s International Empire
Digital audio ISBN 978-1-5230-9762-3
3. Of Laws and Men Conclusion: Community Rights Challenge
4. The Emancipation of Property from Property’s Dictatorship Current Affairs
Democracy Rights: world
U.S. Orders (800) 929-2929 13BK Business
Bill Treasurer
Foreword by John Ryan, President and CEO, Center for Creative
Leadership, and Vice Admiral, United States Navy (Retired)
Courage Goes to Work
How to Build Backbones, Boost Performance,
and Get Results
“Fear and doubt are the two greatest enemies of high performance. This pow‑
erful book shows you how to instill more and more courage and confidence
in every person, releasing personal potential you didn’t know you had available.”
—Brian Tracy, author of Eat That Frog!
The hardest part of a manager’s job isn’t staying organized, meeting deliverable
dates, or staying on budget. It’s dealing with people who are too comfortable
doing things the way they’ve always been done and too afraid to do things differ-
ently—workers who are, as Bill Treasurer puts it, too “comfeartable.” They fail
to exert themselves any more than they have to and make their businesses
dangerously safe.
Treasurer proposes a bold antidote: courage. He lays out a step-by-step process
that treats courage as a skill that can be developed and strengthened. Treasurer
differentiates what he calls the Three Buckets of Courage: TRY Courage, having
the guts to take initiative; TRUST Courage, being willing to follow the lead of oth‑
• T
enth-anniversary edition of a ers; and TELL Courage, being honest and assertive with coworkers and bosses.
trailblazing book: This is the first
Aristotle said that courage is the first virtue because it makes all other virtues pos‑
book to show how courage can be
sible. With more courage, workers gain the confidence to take on harder projects,
developed the same way as any
embrace company changes with more enthusiasm, and extend themselves in ways
other business skill.
that will benefit their careers and their company.
• P
roven in practice: Over the last
Bill Treasurer is chief encouragement officer at Giant Leap
twenty years, Treasurer has led
Consulting. His clients include NASA, eBay, Lenovo, Saks
1,000+ courage-building trainings
Fifth Avenue, Spanx, the US Department of Veterans Affairs,
with thousands of executives in
and the Pittsburgh Pirates. Treasurer has served in numerous
eleven countries on four continents.
management roles, including as the first internal executive
coach at Accenture. Earlier, he was the captain of the US High
Diving Team. He is the author of A Leadership Kick in the Ass,
Right Risk, Leaders Open Doors, and The Leadership Killer.
Contents
Foreword by John Ryan Part II: Three Buckets of Courage
Publication date: May 2019 Introduction: Too Much Comfort, Too 6. Fillers and Spillers
Much Fear 7. TRY Courage
$19.95, paperback
Part I: Setting a Foundation for Courage 8. TRUST Courage
224 pages, 5½" x 8½" 1. Look Before You Leap 9. TELL Courage
ISBN 978-1-5230-9856-9 2. Jumping First Part III: Committing to Giant Leaps
PDF ebook ISBN 978-1-57675-982-0 3. Create Safety Nets 10. The Courageous Choice
ePub ebook ISBN 978-1-60994-439-1 4. Harness Fear 11. Courageous Living
Digital audio ISBN 978-1-60994-941-9 5. Modulate Comfort
Business
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14 Berrett-Koehler PublishersBK Business
Mark Miller
Prólogo de/preface by Patrick Lencioni
El corazón del liderazgo
(Spanish edition of The Heart of Leadership)
Cómo ser un líder que la gente quiera seguir/Becoming
a Leader People Want to Follow
¿Qué es lo que hace que un líder sea verdaderamente excepcional? Sin duda,
los líderes necesitan don de gentes, habilidades de ejecución, un conocimiento
profundo de las tendencias de la industria, y la capacidad de articular una visión;
y más aún. Pero eso es sólo la punta del iceberg. ¿Qué hay debajo de la línea de
flotación? ¿Qué se esconde dentro de los mejores líderes, que los hace diferentes?
Mark Miller sostiene que es el carácter. En esta fábula empresarial, clarificadora y
amena, el joven y ambicioso líder Blake Brown emprende un viaje para descubrir los
cinco rasgos únicos que distinguen a los líderes excepcionales, y cómo cultivarlos.
Este libro nos muestra que el liderazgo no tiene por qué ser la meta de unos pocos,
sino que está al alcance de millones de personas de todo el mundo. El corazón del
liderazgo es un mapa para todo aquel que desee marcar una diferencia en la vida
de los demás y convertirse en un líder que la gente quiera seguir.
What makes for a truly exceptional leader? Certainly, leaders need people skills,
execution skills, a deep knowledge of industry trends, the ability to articulate a
• Autor estelar: Mark Miller ha vendido
vision, and more—but that’s just the tip of the iceberg. What’s below the water‑
más de 1 millón de copias de sus
line? What’s deep inside the best leaders that makes them different?
libros en todo el mundo./ Bestselling
Mark Miller contends it is their leadership character. In this enlightening and author: Mark Miller's books have sold
entertaining business fable, young and ambitious leader Blake Brown goes on over 1 million copies worldwide.
a journey to discover the five unique traits exhibited by exceptional leaders and
• Tema popular: El liderazgo es y
how to cultivate them.
seguirá siendo una de las áreas de
This book shows us that leadership needn’t be the purview of the few—it is with‑ necesidad fundamentales para todas
in reach for millions around the world. The Heart of Leadership is a road map for las organizaciones./ Popular topic:
every person who desires to make a difference in the lives of others and become Leadership is and continues to be one
a leader people want to follow. of the most critical areas of need for
all organizations.
Mark Miller ha brindado liderazgo en comunicaciones corpo‑
rativas, operaciones de campo, calidad y satisfacción del
cliente, capacitación y desarrollo, eficacia organizativa y de‑
sarrollo de liderazgo en Chick-fil-A. Es autor de siete libros,
dos de ellos escritos en colaboración con Ken Blanchard. Publication date: March 2018
Mark Miller has provided leadership for Corporate Communi‑ $16.95, paperback
cations, Field Operations, Quality and Customer Satisfaction, 144 pages, 5½ " x 8½ "
Training and Development, Organizational Effectiveness, and Leadership Develop- ISBN 978-1-5230-8645-0
ment at Chick-fil-A. He is the author of seven books, two coauthored with Ken PDF ebook ISBN 978-1-5230-8646-7
Blanchard. ePub ebook ISBN 978-1-5230-8647-4
Audio digital ISBN 978-1-5230-8649-8
Business/Negocio
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U.S. Orders (800) 929-2929 15BK News
Sell Yourself! The Berrett-Koehler Authors
Marketing Workshop 2018
One of the unique aspects of Berrett-
Koehler Publishers is that our authors
have a sister nonprofit organization,
now called Berrett-Koehler Authors.
In one form or another, a BK authors’
mutual aid society has existed since
1998; in 2006, it became an indepen-
dent organization with a board, staff,
and budget. The annual Book Market‑
ing Workshop is one of Berrett-Koehler
Authors’ signature events, to which
we at BK lend a hand.
Helping Authors
Help Themselves Span Theater: Leveraging WebVideo “I am so excited, inspired, and energized
Like everything else these days, the to Expand Your Reach,” Perry Pidgeon after the Berrett-Koehler Authors Market‑
world of book marketing is in constant Hooks of Hooks Book Events and Debra ing Workshop. It was truly outstanding!
flux. The workshop offers a chance to Lewis of Penguin Random House Pub‑ Highly enjoyable and valuable. Not only
learn about all aspects of modern lisher Services on “How to Create Bulk did I receive excellent information in the
book marketing and is also a wonder‑ Sales for Your Book,” Becky Robinson of workshops to help me market my book,
ful community-building event for BK the Weaving Influence digital marketing but I was connected to valuable resourc-
authors, aspiring authors, and book firm and BK author Susan Fowler on es that will support me in the process.”
marketing professionals. “Marketing Is a Marathon, Not a Sprint,” —Eileen Hahn
and author and Nice Guys on Business
This year the event was in Arlington, “This was one of the best workshops
podcast host Doug Sandler on “Pod‑
Virginia, on July 19–20, and the I’ve been to to help market books! Inspir‑
casting to Build Your Book, Brand, and
theme was “Smart Marketing: Inno‑ ing, practical, doable. I left with specific
Bottom Line.” Many tips and tricks were
vative Ideas for New and Experienced actions I could take and contacts to help
shared at a panel discussion with BK au‑
Authors.” As you might expect, there me spread the word of our book.”
thors Jennifer Kahnweiler, Robert Quinn,
was a big focus on digital marketing. —Cheri Torres, coauthor of Conversa-
Bruce Rosenstein, and Cheri Torres.
Presenters covered the basics of social tions Worth Having
media and email marketing but also
Don’t Take Our Word Next year’s conference will be held in
offered sessions on more advanced top‑
ics, such as online advertising, video for It—What Attendees San Diego on July 11–12, and plans are
marketing, podcasts, and the power of Had to Say already underway for a robust program
of new speakers and bestselling authors
virtual online conferences. “It was an amazing event filled with
sharing their book marketing techniques.
Highlights included sessions from BK awesome people. The workshop has
Please check www.bkauthorsco-op.org
author Rob Jolles on “Taking Your Book pragmatic solutions and valuable
for more information.
on the Road: Finding and Maximizing ‘how-to’ advice for first-time authors.”
Your Speaking Opportunities,” Dave —La’Wana Harris, author of the
Photo above: BK author Rob Jolles wowing
Summers from the American Manage- forthcoming book Diversity Beyond Lip the audience in his “Taking Your Book on the
ment Association on “Short-Attention- Service (see page 11) Road” session
16 Berrett-Koehler PublishersYou can also read
