Startscreen Ort, XX. Monat 20XX - Magazine Profile - Jahreszeiten Verlag
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Startscreen Magazine Profile Ort, XX. Monat 20XX March 2020
MERIAN – Synonym for travel and culture
The concept
For more than 70 years, MERIAN has been the epitome of competence in travel
journalism. Whether Australia, Paris, Hesse or Augsburg – each issue boasts a
wealth of entertaining and informative texts by renowned authors. In thrilling
imagery and fascinating shots, top-class photographers capture the
atmosphere of each country, city or landscape.
Interviews and home stories with famous personalities provide readers with
intriguing insights. Additional features in every issue of MERIAN include no end of
background information, travel tips and recommendations.
By highlighting characteristic cities, countries or landscapes, MERIAN transforms
the everyday into something special and the commonplace into something unique.
MERIAN is published in Germany and German speaking countries and reaches
830.000 readers per issue*.
20-03-25 MAGAZINE PROFILE Source: AWA 2019 2
Brand cosmos MERIAN
print and digital Magazine
EXTRA
scout
Travel guides
Illustrated books
Books
Special
Digital
Social Media
Merian.de
20-03-25 MAGAZINE PROFILE Quelle: AWA 2019 3
AWA 2019 – MERIAN has the biggest coverage
extended competitive environment (mono- and multithematic titles)
Coverage in million
MERIAN (monothematic) 0,83
ADAC Reisemagazin (multithematic) 0,77
Geo Saison (multithematic) 0,52
Geo Special (monothematic) 0,52
abenteuer und reisen (multithematic) 0,42
20-03-25 MAGAZINE PROFILE Quelle: AWA 2019 4
MERIAN schedule 2020 Title Issue Publishing date Booking deadline Copy deadline Topic MERIAN 2/2020 23.01.2020 22.11.2019 29.11.2019 Georgia MERIAN 3/2020 27.02.2020 03.01.2020 13.01.2020 Finland MERIAN 4/2020 19.03.2020 27.01.2020 03.02.2020 Munich MERIAN MERIAN scout 24.03.2020 30.01.2020 06.02.2020 Stuttgart MERIAN 5/2020 09.04.2020 17.02.2020 24.02.2020 Trentino MERIAN 6/2020 28.05.2020 18.03.2020 25.03.2020 Rediscover Spain MERIAN MERIAN scout 09.06.2020 09.04.2020 20.04.2020 Braunschweig MERIAN 7/2020 25.06.2020 28.04.2020 06.05.2020 Dream destinations - wanderlust MERIAN 8/2020 24.07.2020 29.05.2020 08.06.2020 Rediscover Germany MERIAN 9/2020 20.08.2020 29.06.2020 06.07.2020 Freiburg MERIAN MERIAN scout 15.09.2020 23.07.2020 30.07.2020 Berlin MERIAN 10/2020 24.09.2020 03.08.2020 10.08.2020 The Burgenstraße MERIAN 11/2020 22.10.2020 31.08.2020 07.09.2020 Eifel MERIAN MERIAN scout November tbd MERIAN 12/2020 19.11.2020 25.09.2020 02.10.2020 Where to go in 2021 MERIAN 1/2021 17.12.2020 22.10.2020 29.10.2020 Cape Town 20-03-25 MAGAZINE PROFILE Topics are subject to change due to editorial reasons 5
MERIAN The MERIAN readership is… 20-03-25 MAGAZINE PROFILE 6
…in relevant age group for advertising
53% of the 830,000 MERIAN-readers are female, 47% are male. 48% of MERIAN-readers belong to
the relevant and well-funded age-group of 30 to 59 years-olds.
Gender % Index
47 96
male
53 104
female
Age
20-29 years 5 36
30-39 years 10 72
40-49 years 12 83
50-59 years 26 138
60-69 years 22 155
20-03-25 MAGAZINE PROFILE Source: AWA 2019, Index: total population= 100 7
…well educated, with a high household income
MERIAN readers are well-educated and work in high level positions, their overall socio-economic status is at the highest
level 1+2 (48%). Furthermore, 40% of MERIAN readers have a net household income in excess of € 4,000, the disposable
income of € 1.000 and more is very high accordingly.
% Index
Socio-economic status
High (Level 1+2) 48 213
Profession
Proprietor, manager, professional 10 298
Net household income
€ 4,000 and more 40 166
€ 5,000 Euro and more 26 210
€ 6,000 Euro and more 15 233
Disposable income
€ 1,000 and more
27 187
20-03-25 MAGAZINE PROFILE Source: AWA 2019, Index: total population= 100 8
…innovative and luxury-oriented
As trendsetters and innovators, MERIAN readers are interested in "modern" values such as health and sustainability. These
luxury-oriented consumers enjoy their life, take pleasure in high-end brands and have an eye for new trends. As active and
well-traveled cosmopolitans, they are discerning in their travel choices.
Attitude to innovation % Index
Innovators 20 369
Trendsetters 24 230
Consumer typology
Luxury-oriented consumer 23 217
Willingness to spend money on travel 74 147
Mobile cosmopolitans 40 205
LOHAS – Lifestyles of health and
36 252
sustainability
20-03-25 MAGAZINE PROFILE Source: AWA 2019, Index: total population= 100 9
…a travel expert and frequent traveller
MERIAN readers like to escape from everyday life – preferably several times a year. They favour active travel, city breaks
and cultural tours. They are experts in their field and keen to take up and give advice.
% Index
Real travel experts
Advisor, expert 59 190
Type of journey
City breaks 70 140
Culture tours 55 245
Hiking, backpacking holidays 38 153
Number of journeys per year
Several 52 181
High willingness to spend
staying in high-class hotels 17 141
20-03-25 MAGAZINE PROFILE Source: AWA 2019, Index: total population= 100 10…interested and well informed
MERIAN readers are interested in a variety of issues -- from art & culture to science and photography. MERIAN readers are
always well-informed.
% Index
Special interests
32 314
Art & culture
17 346
Modern architecture
Science & research 30 221
Books 52 195
Photographie 24 193
Special wellness offers 15 143
Holiday & travel 64 148
20-03-25 MAGAZINE PROFILE Source: AWA 2019, Index: total population= 100 11MERIAN insight …delve into a MERIAN main issue. 25.03.2020 MARKENPRÄSENTATION 12
Firstly – The Editorial 25.03.2020 MARKENPRÄSENTATION 13
Secondly – Table of Contents 25.03.2020 MARKENPRÄSENTATION 14
Thirdly – Snapshots of… 25.03.2020 MARKENPRÄSENTATION 15
Fourthly – The Portfolio
(12-16 breathtaking pages)
Enjoy the following portfolio pages
of MERIAN issue „Copenhagen“!
MERIAN issue 05/2018 „Copenhagen“
20-03-25 MAGAZINE PROFILE 1625.03.2020 MARKENPRÄSENTATION 17
25.03.2020 MARKENPRÄSENTATION 18
25.03.2020 MARKENPRÄSENTATION 19
25.03.2020 MARKENPRÄSENTATION 20
25.03.2020 MARKENPRÄSENTATION 21
25.03.2020 MARKENPRÄSENTATION 22
Fifthly – When I think of… 25.03.2020 MARKENPRÄSENTATION 23
Sixthly – The MERIAN stories 20-03-25 MAGAZINE PROFILE 24
Seventhly - Interview 20-03-25 MAGAZINE PROFILE 25
Eighthly - Knowledge 20-03-25 MAGAZINE PROFILE 26
Ninthly – MERIAN Compass (Service Section) 20-03-25 MAGAZINE PROFILE 27
Ninthly – MERIAN Compass (Service Section) 20-03-25 MAGAZINE PROFILE 28
Ninthly – MERIAN Compass (Service Section) 25.03.2020 MARKENPRÄSENTATION 29
MERIAN Online – www.merian.de 20-03-25 MAGAZINE PROFILE 30
MERIAN.de Target group
Interests: flight tickets hotels train travel
The pleasure of traveling! fashion shoes furniture
MERIAN.de presents the insider tips and most 80% female, 20% male
beautiful travel destinations and gives advice,
how to make your vacation memorable. above average education:
50% with college certificate
41% between the ages of 20 and 39
21% between the ages of 40 and 49
71% of the users have a net household
income of 2.000+ Euro
Reach (per month)
Unique User Visits
108.285 118.563
Page Impressions
637.581
Social reach
17.770 260.000
20-03-25 MAGAZINE PROFILE
2.685 31
Source: Google Analytics december 2019Your contacts
Jahreszeiten Verlag, Hamburg France & Monaco Scandinavia
Contact: Laurent Briggs Contact: Finn Greve Isdahl
Henning Meyer Affinity Media International Media Sales
Brand Manager MERIAN 7 rue de Bucarest P.O. Box 44 Fantoft
75008 Paris 5899 Bergen
T +49 40 2717-2496 T +33 1 53 89 50 00 phone +47/55/ 92 51 92
E henning.meyer@jalag.de E laurent.briggs@affinity-media.fr E fgisdahl@mediasales.no
Switzerland & Liechtenstein
Great Britain & Ireland Spain & Portugal
Contact: Eva Favre
Contact: Stefanie Stroh-Begg Contact: David Castelló
Affinity-PrimeMEDIA Ltd
Mercury Publicity Ltd. K.Media
Case postale 20
99 Grays Inn Rd. Calle Santa Engracia, 18, Esc.4, 2 lzq.
Route de Mollie-Margot 1
London WC1X 8TY 28010 Madrid
1073 Savigny
phone +44/07798-665-395 phone +34/91/702 34 84
phone +41/21/781 08 50
E stefanie@mercury-publicity.com E info@kmedianet.es
E info@affinity-primemedia.ch
Belgium, Netherlands & Luxembourg Italy
Contact: Anita Rodwell Contact: Meike Belloni
Mediawire International Media & Service International Srl
Plein 1945 nr. 27 Via Giotto, 32
1251 MA, Laren 20145 Milano
phone +31/651/48 01 08 phone +39/02/ 48 00 61 93
E info@mediawire.nl E info@it-mediaservice.com
20-03-25 MAGAZINE PROFILE 32MERIAN – A UNIQUE AND UPSCALE TRAVEL MAGAZINE
MERIAN encourages wanderlust.
Every month, this premium magazine features a country, a region, a city or an
island. Its key themes include culture, culinary experiences, entertainment and
activities for holidaymakers.
Whether it‘s Thailand, Trier, Portugal or Paris – every issue has interesting
surprises in store for readers and showcases outstanding images by top
photographers and articles by well-known authors.
Target group MERIAN is the magazine for the discerning and inquisitive person
who enjoys travel and all-out holiday experiences.
Publication frequency monthly
Copy price € 9,90
Ad rate 1/1 4c € 17,500.00
Coverage 0.83 m
Paid circulation 60.000 copies
Website www.merian.de
• A leading magazine in the premium sector for more than 70 years.
• Convinces with journalistic standards & unique imagery.
• Successfully established line-extensions and website.
20-03-25 TITLE PROFILE Sources: AWA 2019; publisher´s imprint. Ad rate 2020 33You can also read
