Mediakit 2020 1,3 MIO - CONTACTS P.A. for Pool, Sauna - BT Verlag
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Mediakit
2020
1,3 MIO.
CONTACTS P.A.
for Pool, Sauna
& Whirlpool
Publishing house & portfolio
Reader data
haus und wellness*
readers use the
magazine before...
Results of a copy test: Evaluation of a study by Foerster & Thelen Marktforschung.OPRAS
Market & Magazine
THE MAGAZINE:
haus + wellness* is Germany´s number one magazine for swimming pools, whirlpools and saunas,
bringing the newest wellness trends into your home. If you are planning to make your personal wellness
dream come true, haus + wellness* will provide you with plenty of inspiration, necessary tips and live
examples. In the magazine, skilled experts show how to build and maintain modern, top designed swim-
mingpools. Specialists also give advice regarding important topics like water treatment, accessories,
operating costs and control systems. You can also find detailed information about natural ponds, whirl-
pools, saunas and hotel spas in haus + wellness*.
THE READERS:
haus + wellness* is published six times a year with a circulation of 32.000. The magazine is mainly tar-
geting the end consumer but is also read by architects, pool builders, professional landscapers and hotel
owners in order to help them find up-to-date products.
THE DISTRIBUTION:
• haus + wellness* in G/A/CH at the Kiosk, as a subscription or as an ePaper.
• Displayed in Pool-, Sauna-, & Whirlpool-Showrooms.
• Direct mailing to architects & garden designers.
• Direct mailing to pool builders, sauna builders, whirlpool studios, garden centers.
• haus + wellness* is also distributed via wellness hotels, golf clubs and fairs.
DIGITAL:
With its ePaper version on the leading platforms, haus + wellness* is one of the leading and most
successful interior magazine.
FOUNDING YEAR: 2003
CIRCULATION*: 32.000
ISSUES P.A.: 6x
FORMAT: 230 x 297 mm
PROCESSING: glue binding
*PRINT & EPAPER As ePaper at:
Issue schedule & Editorial features
ISUES TOPICS FIRST DAY PRINTING ADVERTISING EDITORIAL
OF SALE DOCUMETNS DEADLINE DEADLINE
Nr. 01/2020 FIT INTO THE NEW YEAR • aquafitness
February/March countercurrent systems • pools of the Year 22.01.2020 02.01.2020 02.01.2020 12.12.2019
sauna and sport • swimspas
Nr. 02/2020 SEASONSTART • roll covers • prefabricated
April/May houses with pool • water attractions 18.03.2020 27.02.2020 26.02.2020 04.02.2020
light in the sauna • whirlpool ABC
Nr. 03/2020 BeNeLux(us)-Pool • basin types
June/July garden planning • roofings 20.05.2020 30.04.2020 29.04.2020 03.04.2020
garden saunas • hydromassage
Nr. 04/2020 SUMMER-ISSUE • swimming pool pumps
August/September water treatment • 2in1 Pools 22.07.2020 02.07.2020 01.07.2020 08.06.2020
combi saunas • outdoor-whirlpools
Nr. 05/2020 FAIR-ISSUE • smart pool technique
October/November intelligent sauna control • start into the sauna 23.09.2020 03.09.2020 02.09.2020 04.08.2020
season • whirlpools 4.0
Nr. 06/2020 WINTER-WELLNESS • swimming pool heating
December/January best of indoor pools • bio sauna 23.11.2020 29.10.2020 28.10.2020 06.10.2020
indoor-whirlpools
Nr. 01/2021 BEST OF GERMANY: Germany, your pool and
February/March sauna professionals • expert tips: pool 21.01.2021 22.12.2020 21.12.2020 12.12.2019
planning • whirlpool and health
Advertisement in haus + wellness* is successfull*:
62,4 % of the readers are buying directly based on advertisement This topic
94,4 % of the readers say advertisement is giving additional informations plan has been loosely
94,4 % of the readers say advertisement makes them want to go to a contributer composed on purpose.
83,3 % of the readers visit the homepage due to advertisementy Additional topics can be added
to the magazine at any time.
*huw-Copytest: Evaluation of a study by Foerster & Thelen Marktforschung. TALK TO US!!
February/March
Results of a copy test done in 2015:
Rates & Rebates 1/1 page = 5.700 EUR Juniorpage = 3.470 EUR 1/2 page upright= 3.125 EUR 1/2 page horizontal = 3.125 EUR trimming: trimming: trimming: trimming: 230 x 297 mm* 155 x 200 mm* 115 x 297 mm* 230 x 148 mm* type area: type area: type area: type area: 207 x 274 mm 139 x 177 mm 100 x 274 mm 207 x 125 mm 1/3 page upright = 2.300 EUR 1/3 page hirizontal = 2.300 EUR 1/4 page = 1.715 EUR 1/8 page = 1.100 EUR trimming: trimming: 76 x 297 mm* 230 x 99 mm* type area: type area: type area: type area: 60 x 274 mm 207 x 76 mm 100 x 137 mm 100 x 65 mm * Adverts in trimming = given format + 3mm trimming space at the outer sides. All prices in Euro plus value addes tax. REBATES SUPPLEMENTS / BOOKLETS Quantity scale: Frequency discount: Supplements: Booklets have to get from 2 pages 10% from 2 adverts 5% up to 25 g: 135,- € p.T. delivered as a final product from 4 pages 15% from 4 adverts 10% up to 50 g: 185,- € p.T. prices and formats you will from 6 pages 20% from 6 adverts 15% max. size = 200 x 285 glady receive by asking our from 12 pages 25% from 12 adverts 20% sales contact.
Details & Technique
Place of publication: Munich Frequency of publication: 6x p.a.
Circulation: 32.000 copies
Publishing house: BT Verlag GmbH Format: 230 x 297 mm
Adress: Aidenbachstr. 52a, 81379 München
Phone: +49 / (0) 89 45 70 96 0 By subscription: 22,80 EUR
Fax: +49 / (0) 89 45 70 96 10 39,00 EUR foreign countries
E-Mail: info@bt.de
Web: www.hausundwellness.de Selling price: 3,80 EUR
Bank details : Münchner Bank Year: 17.th year
Account: 100 632 686
Bank Code: 701 900 00 Media plan: No. 17, effective from 01.10.2019
SWIFT/BIC: GENODEF1M01 Mitgliedschaften:
IBAN: DE98 7019 0000 0100 6326 86
USt-IdNr.: DE230465893
Terms of payment: Up to 7 days before the first dasy of sale. If payed before 2 % Skonto. If there is older payments due there will be no Skonto.
TECHNICAL INFORMATIONS
Shipping address: Print documents: Data formats: Printing process: Paper: Finishing:
BT Verlag GmbH Please send digital Please send PDF (gemäß ISO 15930-3), Offset Cover: Glue binding
Michaela Joachims high-res data of the eps or tiff. matt with partial
Aidenbachstr. 52a advertisement. high gloss
81379 München Inner part:
mj@bt.de matt, white,
climate-neutral
pool-helden.de - In is who´s in it
POOL-HELDEN.DE
The who's who of the industry can be found in every issue of haus + wellness* in the pool heroes. But these pages are more: at pool-helden.de you will find
the biggest online guide for all interested parties who are looking for a home wellness expert in their area.
+
:
:
POOL-HELDEN.DE
By sorting according to postal code
!
you will be found quickly. The entry con-
sists of your company logo, your reference
picture, contact address, short text (max.
250 characters incl. spaces) and icons with
your special fields.
1 issue = 260,00 Euro
3 issues = 240,00 Euro per issue
6 issues = 220,00 Euro per issue
Cross-Media-Perfomance
ONE BRAND – ALL CHANNELS:
Talk to us about possible marketing strategies:
MEDIUM CHANNEL POWER CONTACTS MEDIALEISTUNG
JÄHRLICH**
PRINT Kiosk / Abo / Auslage / Direketversand 28.000 specimens 36.360 readers 218.160
Readly / iKiosk / BT-Shop per issue (= 1,8 readers readers
per issue*)
E-PAPER Readly / iKiosk / BT-Shop 4.100 ePaper 4.100 readers 24.600
per issue per issue readers
INTERNET www.schwimmbad-zu-hause.de 30.188 visitors 58.968 Pageviews 362.256
Pool ø monthly ø monthly Visitors
INTERNET www.sauna-zu-hause.de 14.474 visitors 36.289 pageviews 173.688
Sauna monthly monthly Visitors
INTERNET www.whirlpool-zu-hause.de 11.284 visitors 16.712 pageviews 135.408
Whirlpool monthly monthly visitors
INSTAGRAM & FACEBOOK facebook.com/hausundwellness 10.371 fans 32.022 persons 384.264
end consumer instagram.com/hausundwellness 1.575 subscribers monthly visitors
FACEBOOK facebook.com/groups/ 534 members 1.899 persons 22.788
B2B-Group hausundwellnessbusinessnews monthly visitors
186.350 1.321.164
contacts we are reaching peoples we are
* Projection on the distributed circulation and results of a copytest in 2015 done by Foerster & Thelen Marktforschung every month / every issue reaching every year
** Projection based on monthly factors.
All data is been raised in October 2017.
Online Advertisement
HAUS + WELLNESS* ALSO IS A STRONG BRAND IN THE INTERNET.
Up to 70.000 page views a month in 2016 at www.schwimmbad-zu-hause.de
Please contact us about the possibilities of online-promotion and special advertisement formats.
Fullsize-Banner Super Banner
Format: 600 x 60 Pixel Format: 728 x 90 Pixel
Placement: 600 € / per month
on the homepage
400 € / per month
Content Ad
Format: 600 x 60 Pixel
Placement:
in 5 articles of your choice Wide Skyscraper
100 € / per month Format: 160 x 600 Pixel
600 € / per month
Medium Rectangle
Format: 307 x 200 Pixel
Placement: Facebook
400 € / per month
Video
Formate upon request
500 € / per month
Mini Banner
Format: 150 x 60 Pixel
Placement: Sector recommendations
100 € / per monthContacts
DIRECTOR: PUBLISHER:
Maik Berger Heiko Heinemann
Tel. +49/(0)89 45 70 96 30 Tel. +49/(0)89/45 70 96 20
Fax +49/(0)89/45 70 96 10 Fax +49/(0)89/45 70 96 10
E-Mail: mb@bt.de E-Mail: hh@bt.de
EDITOR IN CHIEF: MEDIA CONSULTANT:
Rhea Werner Caroline McClure
Tel. +49/(0)89 45 70 96 34 Tel. +49/(0)89/45 70 96 26
Fax +49/(0)89 45 70 96 10 Fax +49/(0)89/45 70 96 10
E-Mail: rw@bt.de E-Mail: cm@bt.de
EDITOR: PRODUCTION:
Maike Hannen Michaela Joachims
Tel. +49 89 45 70 96 -33 Tel. +49/(0)89/45 70 96 20
Fax +49 89 45 70 96 -10 Fax +49/(0)89/45 70 96 10
E-Mail: mh@bt.de E-Mail: mj@bt.de
ART DIRECTOR: ACCOUNTING:
Marian Joachims Barbara von Rüsten-Kupczak
Tel. +49/(0)89/45 70 96 36 Tel. +49/(0)89/45 70 96 21
Fax +49/(0)89/45 70 96 10 Fax +49/(0)89/45 70 96 10
E-Mail: maj@bt.de E-Mail: bk@bt.de
BT Verlag GmbH
Aidenbachstr. 52a, 81379 München
+49 / (0) 89 45 70 96 0
+49 / (0) 89 45 70 96 10
info@bt.de
www.bt.deNO.
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