Mediakit 2020 New Look 2020 Status: 06/2020 - Media Impact
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Mediakit 2020
New Look 2020
Status: 06/2020
1
ICON
portfolio
ICON 9 x a year
Mr ICON twice a year
ICONIST.de website of ICON
@icon.magazin ICON on instagram
ICON events more than media
2
ICON
Unique, internationally successful style magazine
ICON characterized by the personal signature of Founder
and Editor-in-Chief Inga Griese and its bold image.
ICON sees itself as a source of inspiration especially for
consumption-oriented and brand-conscious readers who
are interested in fashion and jewelry, beauty and
enjoyment, as well as travelling and society.
9 x a year as a supplement of WELT AM SONNTAG
3
Editor‘s Quote
Inga Griese, Founder and Editor-in-Chief
”There is much to discover in the international lifestyle
cosmos and many stories to tell: big and small, timeless
and current. As journalists and story-tellers, we remain
true to our credo of informing and entertaining readers
with passion, knowledge and humor.
This is the heart of the ICON brand.”
4
ICON
NEW LOOK 2020
ICON Relaunch:
Almost 15 years after its founding, ICON is positioning itself
more strongly in international surrounding and has been
presenting itself in a new format since April: 255 mm x 335 mm.
Extravagance, self-confidence and independence continue to
characterize the brand profile -
now with longer stories, new layout elements and in a more
modern format.
Here comes a lively look behind the scences (Please have a
look even it‘s in German)
5
ICON
Positioning
Supplements
Women‘s magazines
6
Why ICON
USP
Internationally acclaimed stylistic competence of founder and
editor-in-chief Inga Griese
Credible journalism meets opulent aesthetics
Extraordinary staging in high fashion segment
Only title in the environment with annual elaborate haute couture
shooting
A great love for detail and traditional craftsmanship
7
ICON
Identity
Unique positioning as a high-class women's magazine in the
market of supplement market
Consistent focus on style, class, posture and elegance
Opulence and modernity through special magazine format in
classic newspaper format "Perfect Bound"
International reputation through future-oriented projects such
as "New Directions" in September 2019
8
Summary
Copy test ICON 2019
ICON achieves top attention values among the readership of
WELT AM SONNTAG: 93% of women readers use the
magazine.
Outstanding overall rating of the magazine: 82% of female
readers rate ICON as good or very good.
The users especially appreciate the exclusivity and elegance of
the magazine (94% and 93% agreement, respectively).
Furthermore, the author’s passion for fashion/lifestyle themes
and the artistic flair of the photographs in ICON (87% each)
are particularly emphasized by the respondents.
More than half of the female readers have produced further
multipliers in that they have already spoken with one person
from her circle of friends/acquaintances about ICON. Almost
the half have already passed on the magazine to another
person.
9 Source: KANTAR TNS Media Research, March 2019, basis: leafed through/read in ICON: WAMS readers, total n=193 respondents
ICON
Schedule and key topics 2020*
Issue On early booking deadling** booking deadline Material Key topics
ICON V 09.0212.07.2020 15.05.2020 22.05.2020 12.06.2020 „The New Luxury“
ICON VI 06.09.2020 10.07.2020 20.07.2020 10.08.2020 „The September Issue“
ICON VII 27.09.2020 31.07.2020 10.08.2020 31.08.2020 Fashion International
Mr ICON II 31.10./01.11.2020 21.08.2020 11.09.2020 21.09.2020 Fashion & Lifestyle
ICON VIII 18.10.2020 24.08.2020 03.09.2020 22.09.2020 Fashion / Design
ICON IX 15.11.2020 18.09.2020 28.09.2020 19.10.2020 Fashion / Watches / Jewellery
ICON X 06.12.2020 09.10.2020 19.10.2020 09.11.2020 Christmas Issue
Print circulation**: 250.000 copies
*subject to change,
10 ** ICON appear in WELT AM SONNTAG nordisch and kompakt, does not correspond to the total print circulation of WELT AM SONNTAG
***Closing Date for cover pages , preferential placements and ad specialsICON
Ad-formats and rates 2020*
Size in page section Format Rate
2/1 page 510 mm x 335 mm 49.900,00 €
1/1 page 255 mm x 335 mm 28.500,00 €
1/3 page** - portrait 94 mm x 335 mm Upon request
Preferential placements
Opening Spread 2nd cover page + 3rd page 69.300,00 €
Cover-Gatefold*** 4 pages 126.000,00 €
Against Editiorial Left hand page opposite editorial 31.600,00 €
Facing Table of Content (FTC) Left hand page opposite content 30.900,00 €
Facing Table of Content II (FTC II) Left hand page opposite content II 30.100,00 €
Facing Table of Conten III (FTC III) Left hand page opposite content III 29.300,00 €
Coverpages Inside back cover (IBC) 31.600,00 €
Outside back cover (OBC) 37.400,00 €
Premium-Doublepage-Spread 1st advertiser after opening spread 55.600,00 €
2nd advertiser after opening spread 52.000,00 €
Premium-Single Pages 1st right hand page 31.600,00 €
2nd right hand page 30.100,00 €
*subject to change **Smaller formats exclusively upon individual agreement/availability *** technical costs upon request
11ICON
Ad-Specials and Rates 2020*
Bound-in inserts Format Rate per 1000 started copies**
Up to 4 pages max. 255 mm x 335 mm 110 €
Up to 8 pages max. 255 mm x 335 mm 126 €
Up to 4 pages – with add-on max. 255 mm x 335 mm 123 €
Up to 8 pages – with add-on max. 255 mm x 335 mm 140 €
Glued inserts***
Postcard 105 mm x 148 mm 60 €
Product Sample/ Scent seal min. 40 mm x 60 mm 82 €
Booklet up to 25g max. 210 mm x 230 mm 85 €
Loose inserts
Up to 20 g max. 215 mm x 295 mm 120 €
Up to 30 g max. 215 mm x 295 mm 130 €
Up to 40 g max. 215 mm x 295 mm 140 €
The first technical station is charged at a 10% premium. Additional ad specials available upon request. Feel free to contact us!
*Subject to change, Ad special orders are not binding for the publisher until submission of a binding sample of the ad special and its reconfirmation.
Ad specials are not discountable, but AE-capable. ** Plus technical costs if applicable *** Regional booking not possible. Only bookable for total circulation.
12ICON 2020
Ad-Specials*
4-pages Covergatefold Cover banderole
outside + inside + 2nd cover page + page 3 Format:
2x 120x255 mm
Gross price: Gross price:
126.000€ ** plus 20.000 € techniical costs*** 130€ per 1000 copies** + possibly OBC
When booking a Covergatefold the reservation of the Opening Spread has to be cancelled. Customers who are booking the banderole, will be
prioritized for the booking of OBC.
Subject to changes * AAd Special orders are only obligatory for the publisher after providing a mandatory sample of the Ad Special and its
reconfirmation.
** Ad Specials are not discountable but AE-capable. Possibly plus technical costs.
13 *** Technical costs are neither discountable nor AE-capable.ICON 2020
Technical specifications
Format W x H (incl. double bleed in the fold): 255 mm x 335 mm
2/1 pages W x H (incl. double bleed in the fold *): 510 x 335 mm
Printing process Cover: sheet offset / Content: gravure printing
Paper Cover: 170g/m2 picture printing matt
Important:
Inside page: 65g/m2 UPM Ultra matt G
For double page spread please
Resolution 300 dpi deliver two single pages including
double bleed in the fold,
Trim 5 mm on all sides
Processing Perfect bound (adhesive binding)
Address Proofs
ICC-Profil Cover: ISOcoated v2 300%
Ad Production
Inside pages: PSR_LWC_PLUS_V2_M1 Herstellung News Media Print
Axel Springer SE
Colours CMYK 4/4
Axel-Springer-Straße 65
Date delivery PDF/X-1a, PDF/X-3, PDF/X-4 10888 Berlin (Germany)
Data delivery address apdtp-berlin@axelspringer.de
https://transfer.axelspringer.de
http://www.duon-portal.de
14 *Double bleed in the fold between 3 mm and 5 mmICON talks
ICON talks is our event format that brings
inspiring artists and experts together.
Our ICON-Team hosts the talk, within a wide
topic-range due to our expertises in style,
photography, fashion, arts, design, music,
composition and creation.
The event is sponsored and co-branded by
a partner. Selected guests of the sponsor
and the publisher will be invited to be part of
a very special and highly exclusive brand-
experience.
15ICON meets Best case: Boggi Milano store opening in cooperation with ICON Düsseldorf, Königsallee, 19 September 2019 Opening of Boggi Milano's largest flagship store in Germany ICON as partner for the event ICON-Logo Integration by invitation, Logo-Wall, Goodie Bag, etc. Welcome words by Boggi Milano & ICON Star guest: German "Game of Thrones" actor Tom Wlaschiha Approx. 200 selected guests visited the event 16
YO U R P E R S O N A L
CONTACT
Find here your personal contact in your
region!
https://www.mediaimpact.de/en/
CAROLA CURIO JACQUELINE ZIOB
Publisher ICON Mr ICON UHREN Objektmanagement ICON Mr ICON
+49 (0) 151 5433 1679 +49 (0) 151 4404 7877
carola.curio@axelspringer.com jacqueline.ziob@axelspringer.com
Media Impact GmbH & Co. KG
Axel-Springer-Straße 65
10 888 Berlin
Germany
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