2020 MEDIA KIT - BAYOULIFE MAGAZINE
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2020 Media Kit
2020 Media Kit
About
BayouLife
BayouLife Magazine, distinctly Southern in
focus, brings to our readers the essence
of fine living from outdoor pursuits to
artistic endeavors, fashionable adventures
to authentic cuisine. Designed to appeal
to both women and men, BayouLife
Magazine features spotlights on artists
and chefs, exceptional weddings and
homes, coverage of essential non-profit
organizations, interesting travel destinations
and timely features. Magazines are
delivered to the most affluent audiences
through home delivery and available for
pick-up at high-end retail establishments
throughout our vast distribution area.
pg. 2
2020 Media Kit
Leadership
Cassie Taylor Ashley
Livingston Bennett Hubenthal
Publisher & Founder Art Director Sales Manager
Cassie is a native of Taylor was raised in Ashley is a native from
Rayville, LA. She has Start, LA, just outside Monroe, LA and has a
a Bachelor of Fine Arts of Monroe. This rural Bachelor’s Degree from
in Graphic Design from the University of upbringing is what shaped his love and Louisiana State University
Louisiana at Monroe. Cassie began her passion for nature-inspired design in both and a Master’s Degree from the University
career as an art director at DeltaStyle interiors and florals. He has worked in the of New Orleans. She has over 15 years
Magazine, going on to work in advertising Visual Marketing department of nationwide experience in marketing, public relations,
sales and as a marketing director in Austin, retailer, West Elm, and has been featured hospitality and sales and joined BayouLife
TX. She moved back to North Louisiana and on Apartment Therapy, Design Sponge, in January of 2015. Ashley enjoys a wide
served as publisher of DeltaStyle from 2008- Architectural Digest and Nate Berkus’ blog. variety of creative activities from baking to
2012. Cassie founded BayouLife in 2012 He officially joined the BayouLife team in bargaining at estate sales and is a self-
because she felt the market needed a fresh, April 2018 and directs all of the editorial admitted serial volunteer. She is a sustaining
new publication that highlighted the people shots including features, food and interiors. member of the Junior League of Monroe,
and happenings of North Louisiana. In her He is the other half of a local floral and founder of The Cinderella Project, founder
spare time, she gives back to our community event company, FineFolks. He also enjoys of The Bayou Desiard Dragon Boat Festival,
by serving on various non-profit boards and historical building preservation, cooking and CASA volunteer and board member of the
organizations, but her true joy comes from spending time with family. Ad Club of NELA.
spending time with her husband, Trent, and
two little girls.
pg. 3
2020 Media Kit
Staff
Meagan Russell Kelly Moore Clark
Graphic Designer Photographer
Meagan is a native of Winnsboro, LA and is a Kelly has been a photographer for over 20
graduate of Louisiana Tech University with a years and lives in West Monroe, with her
Bachelor of Fine Arts degree in Communication husband - also named Kelly - and three
Design in 2012. Upon graduation, she moved daughters, Posey, Chapel and Esther. Kelly is
to Oklahoma City where she began her our most Insta-famous employee, as she also
career as a product and packaging designer. owns Kelly Moore Bag, a handbag company
Eventually, she found her way back home and that specializes in bags for photographers and
joined BayouLife in April of 2019. She enjoys creatives. She also enjoys spending her time
traveling with her husband, eating all the teaching photography to other women around
chocolate chip cookies (all while trying to stay the world.
fit), and all things calligraphy.
Amanda Singley Katelyn Tolbert
Sales Executive Sales Executive
Amanda grew up in DeRidder, LA. With a Katelyn Tobert is originally from Monroe,
background in art and photography, she LA and graduated from Louisiana Tech
attended Louisiana Tech University and University in 2015 with a degree in Fashion
graduated in 2014 with a Bachelors degree in Merchandising and Retail Studies. She started
Business-Marketing. Soon after graduation, her fashion career in Phoenix, AZ where she
Amanda started a career in sales and moved gained valuable experience in sales, design and
to Monroe with her husband Wes and sons photography. A year later, she found herself
Waylon and Killian. Amanda joined the homesick and back in Monroe. She joined the
BayouLife team in September of 2015. She is BayouLife team in November of 2018, and has
a free spirit and enjoys going on adventures, loved every second of it. She loves a good
whether it’s going to the grocery store or adventure and is a firm believer in retail therapy.
hopping on a cruise ship.
pg. 4
2020 Media Kit
Advertising Options
Full Page Half Page Vertical Half Page Horizontal Quarter Page Sixth Page
Ad Dimensions & Pricing 12X Rate 6X Rate 1X Rate
Full Page 8” x 9.75” $1050 $1250 $1450
Half Page Vertical 3.914” x 9.75” $650 $750 $850
Half Page Horizontal 8” x 4.789” $650 $750 $850
Quarter Page 3.914” x 4.789” $430 $500 $575
Sixth Page 3.914” x 3.131” $275 $325 $375
Inside Cover Fr/Bk See Bleed Dimensions Below $1250 $1450 $1675
Back Cover See Bleed Dimensions Below $1450 $1675 $1950
Live (Safe) Area 8.5” x 10.375”
Page Trim 9” x 10.875”
Page Bleed 9.5” x 11.375”
Advertising rates are per insertion charges. A signed contract must accompany frequency rate discounts. Advertising sizes may vary with 6X and 12X
rates to accommodate seasonal flighting. 6X frequency contracts may be fulfilled within the calendar year.
Full page and half page advertisements will include value added advertorial space. Half page advertorials are approximately 500 words. Full page
advertorials are approximatesly 800 words. For an additional 10% charge of the gross rate, a freelance writer will be provided, if requested.
pg. 5
2020 Media Kit
2020 Editorial Calendar
APPROXIMATE DEADLINES | Reservation - 10th Ad Materials - 15th
January 2020 Health and Beauty Issue/Top Doctors
February 2020 Love Stories/Mardi Gras/Black History
March 2020 Women Empowerment/Spring/Recycling
April 2020 Travel Issue
May 2020 Spring Home Issue
June 2020 Wedding Issue
July 2020 Bayou Buzz Awards
August 2020 Food Issue
September 2020 Style Issue
October 2020 Fall Home Issue
November 2020 Philanthropy Issue
December 2020 Holiday Issue
pg. 6
2020 Media Kit
Distribution
BayouLife Magazine is distributed throughout Northeast Home Delivery
Louisiana. The publication is home-delivered to over 12,000 Monroe and Sterlington.....................6,500 copies
affluent residences in our community. An additional 2,000 West Monroe....................................3,500 copies
magazines are distributed free-of-charge to businesses Ruston and Choudrant......................2,000 copies
throughout the circulation area and outlying communities.
Subscriptions are available for $30 per year to residents 2,000 copies are distributed to businesses in Bastrop,
outside the free circulation area. Delhi, Monroe, Rayville, Ruston and West Monroe.
pg. 7
2020 Media Kit
Web & Social Channels
BayouLife Magazine has a strong digital presence. Visit our website
at www.bayoulifemag.com for previous issues, calendar of events,
fashion, social pictures, blogs and more. We also interact with
our thousands of readers on Facebook at www.facebook.com/
BayouLifeMagazine and Instagram @bayoulifemag.
pg. 8
You can also read
