Media Kit - Rock & Gem Magazine
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Media Kit
We reach
56,000+ rockhound
enthusiasts
Print
15,000+
Digital
41,000+
Photos courtesy Thomas Farley
Our magazines are distributed
to & available at key retailers
People turn to us for nationwide:
something intriguing
and helpful.
At Rock & Gem, we believe and encourage the mindset PETSMART
that all are welcome. From every day rockhounds with
a casual interest to seasoned professionals in fields related
PETCO
to rockhounding, gem shows, paleontology, and lapidary, TRACTOR SUPPLY CO.
everyone has a seat at the table and is invited to participate. BARNES & NOBLE
Our approach to supporting advertisers is through tailored,
innovative, engaging, and multimedia promotional TARGET
strategies. WALMART
2021 marks the 50th anniversary of Rock & Gem. We will
ORSCHELN FARM & HOME
host a year-long celebration, which includes a limited-edition BLAINES FARM & FLEET
50th Anniversary Commemorative issue. RURAL KING
Living life fully involves being inspired,
informed, and entertained.
Sources: Google analytics and social media site metrics
Photo courtesy Bruce McKay
Our audience ‘digs’ rocks,
and we ‘dig’ them.
The rockhounding community we serve includes people from all walks of life who
share a common deep appreciation for geological treasures. Regardless, if they're
focused on building up collections, spending time in the field on dig trips, learning about
the science behind specimens, working with stone to create lapidary art and jewelry,
visiting shops and attending shows, or all of the above, members of the Rock & Gem
community are engaged, always seeking to learn, enjoy experiences, and connect
with other rockhounds.
To learn more, visit: www.rockngem.com | www.myrockhub.com
11,650 17,500 40%
Avg. monthly Avg. monthly Percentages of visitors
unique visitor page views on mobile adevices
7,500+ 16,000+
Newsletter subscribers Social media followers
(Facebook, Instagram, Twitter)
Rock & Gem is also the official magazine of the American Federation of Mineralogical Societies, www.amfed.org.
It is the umbrella organization composed of seven regional organizations across the U.S., with the purpose of promoting popular
interest and education in the various earth sciences, and in particular the subjects of geology, mineralogy, paleontology,
lapidary and other related subjects.
Sources: Google analytics and social media site metrics
Advertiser Spotlight and
Product Showcase
Print media allows brands to reach our community
of rockhounding enthusiasts in unique and engaging
ways. We offer standard units, as well as tailored
presentations.
Advertising opportunities
• Standard display
• Custom content
• Quarterly special section
• Inserts
• Sponsorships
Tools of the Trade
Faceting Focus
(Click on titles above
for samples)
Photo courtesy Steve Voynick
Digital Issue
With our new digital editions, each print issue is
faithfully replicated, with options to amplify your
advertising message with video or animation.
Readers can also access an archive of back issues,
providing added exposure and lasting impressions
for our advertising partners long after the printed
edition disappears from newsstands.
Advertising opportunities
• Sponsored launch image
• Edition sponsorships
• Banner ads
Available On
APPLE APP STORE GOOGLE PLAY KINDLE
POCKETMAGS ISSUU
Photo courtesy Russ Kaniuth
Web & Social Platforms
Our site allows companies to interact directly with our
audience thanks to a responsive design and accessibility
across all devices. We specialize in helping drive brand
awareness and engagement through integrated digital
programs and will create a custom program tailored
to your mission.
Our audiences love everything from insightful stories about
rockhounding adventures, collecting experiences and
lapidary work and informative scientific articles to inspiring
how-to features, and simply entertaining and engaging
dialogue. This is where these audiences want to engage
—catch their attention on social media.
Advertising opportunities
• Native content
• Banner ads
• Social media promotional campaigns
• Weekly e-newsletter
• Stand-alone dedicated e-blasts
• Featured blog sponsorships
• Business profiles
Photo courtesy Theo Gallegos • Videos
• Limited edition digital/print hybrid series
• Rock & Gem's 50th anniversary commemorative issue
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www.facebook.com/RockandGem
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www.twitter.com/RandG_official
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www.instagram.com/rockngem
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Photo courtesy John Speck
Editorial Calendar
Photo courtesy Helen Serras-Herman
February April June a profile about an individual
whose influence and impact
on the rockhounding and
Ad Close Date:
July 14, 2021
Material Due Date:
December
• Special Section: Tools of • Special Focus Feature: • Special Section: Tools of lapidary community has July 18, 2021 • Special Section: Tools of
the Trade (Advertorial Continuing Education the Trade had a positive effect; the On Newsstand Date: the Trade (Fluorescent
section featuring profiles of (Benefits and opportu- • 50th Anniversary Flash- feature is a reprint of a August 24, 2021 mineral focus)
people using various types nities related to taking back Column and Throw- popular article from the • 50th Anniversary Flash-
of rockhounding and lapidary
equipment)
• Faceting Focus column —
classes about rock-
hounding and lapidary
work)
back Feature (Column
revisits moments in rock-
hounding and lapidary
Rock & Gem archive)
Ad Close Date:
October back Column and Throw-
back Feature (Column
revisits moments in rock-
Sponsored by Cutting Edge • 50th Anniversary history of the past 50 May 12, 2021 • Faceting Focus column — hounding and lapidary
Supply, Inc. Flashback Column and years; the feature is a Material Due Date: Sponsored by Cutting history of the past 50
• 50th Anniversary Flashback Throwback Feature reprint of a popular article May 18, 2021 Edge Supply, Inc. years; the feature is a
Column and Throwback (Column revisits from the Rock & Gem On Newsstand Date: • 50th Anniversary Flash- reprint of a popular article
Feature (Column revisits moments in rock- archive) June 22, 2021 back Column and Throw- from the Rock & Gem
moments in rockhounding hounding and lapidary back Feature (Column archive)
and lapidary history of the
past 50 years; the feature is
a reprint of a popular article
history of the past 50
years; the feature is
a reprint of a popular
Ad Close Date:
April 14, 2021
Material Due Date:
August revisits moments in rock-
hounding and lapidary Ad Close Date:
October 13, 2021
history of the past 50
from the Rock & Gem article from the Rock & April 20, 2021 • Faceting Focus column — years; the feature is a Material Due Date:
archive) Gem archive) On Newsstand Date: Sponsored by Cutting Edge reprint of a popular article October 19, 2021
May 25, 2021 Supply, Inc. from the Rock & Gem On Newsstand Date:
Ad Close Date: Ad Close Date: • 50th Anniversary Flash- archive) November 23, 2021
December 9, 2020 February 6, 2020 BONUS ISSUE – 50th back Column and Throw-
Material Due Date: Materials Due Date: Anniversary Commemor- back Feature (Column Ad Close Date:
December 16, 2020
On Newsstand Date:
Jan. 19, 2021
February 13, 2020
On Newsstand Date:
March 24, 2020
ative Issue
• 112-page limited-edition
print issue of Rock & Gem
revisits moments in rock-
hounding and lapidary
history of the past 50 years;
August 11, 2021
Material Due Date:
January
August 17, 2021
with exclusive new the feature is a reprint of On Newsstand Date: • Parting Shot of the
March May features about top dig
sites, up-and-coming rock-
hounds, a retro reflection
a popular article from the
Rock & Gem archive)
September 21, 2021 Year (Vote for the best
Parting Shot image)
• 50th Anniversary Hall
• Junior Rockhound profile
• 50th Anniversary Hall of
Fame Spotlight and Throw-
• Faceting Focus column
— Sponsored by Cutting
Edge Supply, Inc.
of moments from the
Rock & Gem archives,
profiles of innovative
Ad Close Date:
June 9, 2021
Material Due Date:
November of Fame Spotlight and
Throwback Feature (Spot-
light is a profile about
back Feature (Spotlight is • Junior Rockhound profile people in the rockhounding June 15, 2021 • Junior Rockhound profile an individual whose influ-
a profile about an individual • 50th Anniversary Hall of and lapidary community, On Newsstand Date: • 50th Anniversary Hall of ence and impact on the
whose influence and impact Fame Spotlight and features about extra- July 20, 2021 Fame Spotlight and Throw- rockhounding and lapidary
on the rock- hounding and Throwback Feature ordinary collections of back Feature (Spotlight is a community has had
lapidary community has had (Spotlight is a profile
September
minerals, gemstones, and profile about an individual a positive effect; the feat-
a positive effect; the feature about an individual whose fossils, among other items. whose influence and impact ure is a reprint of a popular
is a reprint of a popular influence and impact on on the rockhounding and article from the Rock &
article from the Rock & Gem the rockhounding and Ad Close Date: lapidary community has Gem archive)
• Special Section: Tools of
archive) lapidary community has May 18, 2021 had a positive effect; the
the Trade
had a positive effect; the Material Due Date: feature is a reprint of a Ad Close Date:
• Junior Rockhound profile
Ad Close Date: feature is a reprint of a May 30, 2021 popular article from the November 10, 2021
• 50th Anniversary Hall of
January 13, 2021 popular article from the On Newsstand Date: Rock & Gem archive) Material Due Date:
Fame Spotlight and Throw-
Material Due Date: Rock & Gem archive) July 13, 2021 November 16, 2021
back Feature (Spotlight is
January 19, 2021 Ad Close Date: On Newsstand Date:
a profile about an indivi-
On Newsstand Date: Ad Close Date: September 8, 2021 December 21, 2021
July
dual whose influence and
February 23, 2021 March 10, 2021 Material Due Date:
impact on the rock-
Material Due Date: hounding and lapidary September 14, 2021
*Glorious Gemstones Digital Issue #1
available March 31 (Contact Tracy March 16, 2021 community has had a On Newsstand Date:
Alvarez to learn about Glorious On Newsstand Date: • Junior Rockhound profile October 19, 2021
Gemstones advertising opportunities) • 50th Anniversary Hall of positive effect; the feature
April 20, 2021 is a reprint of a popular
Fame Spotlight and Throw-
*Glorious Gemstones Digital Issue
back Feature (Spotlight is article from the Rock &
#2 available May 31
Gem archive)
Let’s Get Started
TRACY ALVAREZ
Ad Sales Executive
Talvarez@Beckett.com
Beckett Media | Entrust Global Group
Direct: 1-972-490-5212
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