MEDIA KIT 2021 - Celebrating 30 years as Indiana's leading regional business magazine: 1991-2021 - Northwest ...
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MEDIA KIT 2021 Celebrating 30 years as Indiana’s leading regional business magazine: 1991-2021
PRINT READERS READER DEMOGRAPHICS DIGITAL READERS
Age Our readers are decision-makers Age
We deliver your marketing message to the Region’s most influential and engaged business and community leaders.
Our Region-specific, long-form content is highly valued by our readers who consider Northwest Indiana Business
Magazine their primary regional magazine for its in-depth coverage of the local business community.
79% 83% 69%
Are decision-makers or Consider the magazine to be their Spend 30 minutes or more
have influential power primary regional magazine reading the magazine
Education Home Value
Sex Sex
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TARGETED PRINT AND DIGITAL AUDIENCES
MAGAZINE MAGAZINE COVERAGE AREA WEBSITES
41,043 Northwest Indiana Business Magazine serves a 10-county region of Northwest and Northcentral Indiana —
home to 1.36 million Hoosiers and a fifth of all Indiana businesses. 13,310
TOTAL READERSHIP PAGE VIEWS
Each copy is read by an Page views per month
average of three people
~ ~
13,681 6,201
WEBSITE VISITORS
TOTAL CIRCULATION Users per month
Businesses and community
leaders and subscribers
~
NEWSLETTER
12,281 15,016
MAILED TO
Company presidents, CEOs, NEWSLETTERS SENT
business owners, top eNewsletters sent per month
managers and supervisors
~ ~
1,400 20.6%
PROVIDED TO OPEN RATE
Regional place makers, Email open rate
L A K E ~ P O R T E R ~ L A P O R T E ~ S T. J O S E P H ~ E L K H A R T
community and business (compares to 15.8% media
leaders, and subscribers S TA R K E ~ M A R S H A L L ~ N E W T O N ~ J A S P E R ~ P U L A S K I industry average)
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DIGITAL SPONSORSHIPS
Monthly digital sponsorships WEBSITES NEWSLETTER
reach our targeted web and
email newsletter readers NWIndianaBusiness.com MichianaBusinessNews.com NWI Business Newsletter
with digital display ads. Updated daily with regional business-related Updated daily with regional business-related news Our editors select and deliver the week’s top
news stories on topics and issues relevant to the stories on topics and issues relevant to the five five most essential business news stories
WEBSITE SPONSORSHIP seven-county region of Lake, Porter, Indiana counties of St. Joseph, Elkhart, La Porte, in an unobtrusive email. Providing readers
■ Ads displayed on both NW La Porte, Newton, Jasper, Starke and Marshall and Starke, and the two Michigan counties of a quick and convenient way to stay on
Indiana Business.com Pulaski, which make up Northwest Indiana Berrien and Cass, which make up the Michiana region top of important Region business news.
and Michiana Business
News.com
■ Ads rotate between
leaderboard and medium
rectangle ad positions
■ Unlimited number of
ad designs accepted
for each size
WEBSITE/ENEWSLETTER
SPONSORSHIP
■ Website sponsorship
■ One ad in each week’s
email newsletters
■ Ads rotate between header
and body ad positions
■ Up to 3 ad designs accepted
Lock in your dates early
because we have limited
availability. To offer maximum
exposure for our sponsors, we
only accept a limited number
of sponsorships each month.
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2021 MAGAZINE SCHEDULE
ARTICLE TOPICS
FEBRUARY / MARCH APRIL / MAY JUNE / JULY AUGUST / SEPTEMBER OCTOBER / NOVEMBER DECEMBER / JANUARY
Health Care Best of Business Law Banking Society of Innovators E-Day / Entrepreneurs
~ ~ ~ ~ ~ ~
Transportation Tourism / Meetings Education Worker Benefits Manufacturing Accounting
~ ~ ~ ~ ~ ~
HR / Staffing Construction IT / Technology Small Business Tax Planning Wellness
~ ~ ~ ~ ~ ~
Commercial Environment Marketing International Business Architecture / Succession Planning
Real Estate ~ ~ ~ Design ~
~ Residential Financial Community Engagement / ~ Workforce Development /
Agribusiness Real Estate Planning Philanthropy Logistics Training
COLUMN TOPICS
AR O U N D T H E R E G I O N • AR T S & EN T ER TAI N M EN T • BUSI N E S S PR O F I L E • E C O N O M I C D E V ELO P M EN T •
F I N A N C I A L M AT T E R S • L E A D E R P R O F I L E • L E G A L A D V I C E • M A K I N G A D I F F E R E N C E • P R O F E S S I O N A L A D V I C E • V I E W P O I N T
DEADLINES
FEBRUARY / MARCH APRIL / MAY JUNE / JULY AUGUST / SEPTEMBER OCTOBER / NOVEMBER DECEMBER / JANUARY
Order due: Dec 23, 2020 Order due: Feb 26, 2021 Order due: April 23, 2021 Order due: June 25, 2021 Order due: Aug 27, 2021 Order due: Oct 22, 2021
Artwork due: Jan 4, 2021 Artwork due: March 5, 2021 Artwork due: April 30, 2021 Artwork due: July 2, 2021 Artwork due: Sept 3, 2021 Artwork due: Oct 29, 2021
Published: Jan 28, 2021 Published: April 1, 2021 Published: May 28, 2021 Published: July 29, 2021 Published: Sept 30, 2021 Published: Nov 29, 2021
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PROMOTION
GET LISTED SHARE WITH US PROMOTE US
NWIBUSINESS.COM We rely on local voices to help us achieve our mission to share stories about people and ideas that inform, inspire, FOLLOW US
New in 2021 is challenge and educate our readers. Our articles use a storytelling writing style that emphasizes the positives while Like or follow us on social.
our Northwest recognizing the negatives without sensationalizing the challenges we face as a Region.
Indiana Business nwindianabiz
Directory. We michianabiznews
launched this website to help
NWI businesses increase
their search rankings, build Share your news Be a source
trust and authority with Tell us your good news by sending us Our in-depth coverage of the nwindianabiz
search engines, and give press releases via our “contact us” local business community isn’t michianabiznews
potential customers, our forms on our websites or email us at: possible without local sources.
readers, a greater chance We appreciate and welcome
■ news@NWIndianaBusiness .com
to find them online. sources who take the time to
■ news@MichianaBusinessNews.com
share their insights and expertise nwindianabiz
CLAIM / You might see your new employees with our readers and us. michianabiznews
in Around the Region or become
UPDATE LISTING
part of a longer story.
Click the “claim your listing”
button to request editing SHARE OUR STORIES
access. Once access is Use our social share
granted by our staff, you buttons to share articles
are free to update and Suggest a story idea Contribute a column you find interesting from
customize your listing. Tell us about unique businesses On a case-by-case basis, we our website with your
or nonprofits that make a consider columns from outside friends and colleagues.
ADD LISTING difference in our community by contributors and opinion pieces
Click the “add listing” using one of our website contact on topics relevant to our readers. COMMENT
button to become part of forms. We just might feature Our contributors are often Start a conversation with
the directory. Our staff will them in our next edition! high-profile local experts and us and your fellow readers
review each listing, and thought leaders in their fields. by posting a comment.
once approved, you will have We welcome your advice,
editing access to update your criticism and your
and customize your listing. unique insights.
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OUR STORY
Founded in 1991, we have
BEST OF BUSINESS AWARDS OUR STAFF
grown from two to six editions Each year, we survey our readers asking them to vote for the best businesses throughout Northwest Indiana and
a year. The magazine began Michiana. The survey provides readers the opportunity to acknowledge local business leaders who are excelling in
as a partnership with the
their service to the community. The Best of Business Awards promote excellence in innovation, entrepreneurship
Northwest Indiana Forum,
with a mission to spotlight and leadership in the Northwest Indiana and Michiana business communities.
local business success and
Troy Linker
economic vitality in the Region.
CEO / Publisher
Today we continue to serve tlinker@linkermediagroup.com
our readers with quality
information and articles.
Our expanded mission is to
~
publish ideas that inform,
inspire, challenge and
educate local business and
community leaders to improve
the economy and quality of VOTING BEGINS VOTING CLOSES RESULTS PUBLISHED
life in NWI and Michiana.
The current magazine staff,
November February April Larry Avila
with the hard work and 30th 12th 1st Managing Editor
lavila@linkermediagroup.com
2020 2021 2021
dedication of our local editorial
advisory board, writers and
photographers, continues our * In our April 2021 edition
~
commitment to promote the
area’s business community
AWARD PROCESS
with integrity and pride.
Voting Selection Notification Promotion
CONTACT US Our readers visit Results are tabulated and Winners are notified in We list the winners in
905 Joliet St. #237 NWIndianaBusiness.com analyzed to ensure each advance so they can the April/May edition of
Dyer, IN 46311 and MichianaBusinessNews. reader has only voted highlight their honor in the magazine, on our
Heather Pfundstein
219-230-3777 com to vote for their once in each category. their marketing materials websites and in our
888-915-0339 favorite businesses in and in our magazine, social media accounts. Design/Production
info@linkermediagroup.com multiple categories. websites and newsletter. hpfundstein@linkermediagroup.com
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