Event sponsorship opportunities - See it Do it ...
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Event sponsorship
opportunities
The Tall Ships Races Sunderland 2018
For the first time in its history, Sunderland is set to welcome the world
famous Tall Ships Races in the summer of 2018 from Wednesday 11 to
Saturday 14 July.
The city has the honour of being the start host port for the race series,
welcoming around 80 vessels, 3,000 international crew members and with
spectator numbers projected to reach 1.5 million across the course of the
four day event.
The positive economic benefit is expected to be between £21 and £28
million and the event will attract huge international media interest. The
spectacle of The Tall Ships fleet on their first visit to Sunderland, coupled
with the high level of publicity and visitor footfall, makes the event a truly
unique sponsorship opportunity.
For more information about The Tall Ships Races Sunderland 2018
please contact Ian Flannery at ian.flannery@sunderland.gov.uk or call
0191 561 1397
V I S I T S U N D E R L A N D
Sunderland International Airshow
Sunderland International Airshow is the city’s largest annual event and will
take place 21 to 23 July 2017 and 27 to 29 July 2018.
Held across a vast event site that incorporates both the Roker and Seaburn
coastal resorts, the packed schedule incorporates a Friday evening launch
night followed by two full days of programmed activity both on the ground
and in the air.
SUNDERLAND INTERNATIONAL
The event is guaranteed to draw visitor numbers of between 800,000-
AIRSHOW
Sunderland’s stunning coastline provides the backdrop to a thrilling line up of flying displays over an action packed
weekend. With a massive choice of exciting activities and entertainment on the ground, as well as the action in the sky,
1million across three days, making it one of the largest annual events in the
there’s something for everyone to see and do at the Sunderland International Airshow. For more information on this FREE
attraction and to find out what other things you can see and do in Sunderland visit www.seeitdoitsunderland.co.uk
region. The projected positive annual economic impact to the city is £12m-
£14m each year.
Traditionally attracting a high level of media interest and marking the
30th Airshow in 2018, this is a fantastic sponsorship opportunity not to
be missed.
For more information about Sunderland International Airshow please
contact Laura Young at laura.young@sunderlandlive.co.uk or call
0191 561 2474
Page 1V I S I T S U N D E R L A N D
Sunderland Illuminations
Now in its fifth year Sunderland Illuminations is hugely popular and well
attended. The event takes place over a number of weeks and will run from
4 October to 5 November in 2017 with dates to be announced for 2018.
The event incorporates festoon lighting along the seafront with a
concentration of specific lighting features and activity at the Roker Park site.
The overall event site is continually increasing thus enhancing the offer to
event visitors and sponsors alike.
SUNDERLAND ILLUMINATIONS
As the autumn draws in, Sunderland Illuminations lights up the seafront with amazing installations and
a rainbow of colours. The magic and sparkle spreads as far as the eye can see, from installations by local
artists, hidden fairies and dancing fountains, to an illuminated big wheel. Enjoy a stroll along the award
winning seafront and through the beautiful Roker Park, the heart of the event, it’s a great evening out for
everyone. www.seeitdoitsunderland.co.uk/illuminations
With visitor numbers of over 210,000 recorded in 2016, the event is
Sunderland’s second largest annual visitor event after the Sunderland
International Airshow. A range of very attractive sponsorship packages
are available.
For more information about Sunderland Illuminations please contact
Michelle Whittle at michelle.whittle@sunderlandlive.co.uk or call
0191 561 8433
Page 2The packages
Our exciting sponsorship packages have been developed to give you a flavour of the benefits that
sponsoring Sunderland events will bring. These packages may be customised to meet your organisation’s
specific objectives.
V I S I T S U N D E R L A N D V I S I T S U N D E R L A N D
SUNDERLAND INTERNATIONAL
SUNDERLAND ILLUMINATIONS
As the autumn draws in, Sunderland Illuminations lights up the seafront with amazing installations and
a rainbow of colours. The magic and sparkle spreads as far as the eye can see, from installations by local
artists, hidden fairies and dancing fountains, to an illuminated big wheel. Enjoy a stroll along the award
AIRSHOW
Sunderland’s stunning coastline provides the backdrop to a thrilling line up of flying displays over an action packed
weekend. With a massive choice of exciting activities and entertainment on the ground, as well as the action in the sky,
winning seafront and through the beautiful Roker Park, the heart of the event, it’s a great evening out for there’s something for everyone to see and do at the Sunderland International Airshow. For more information on this FREE
everyone. www.seeitdoitsunderland.co.uk/illuminations attraction and to find out what other things you can see and do in Sunderland visit www.seeitdoitsunderland.co.uk
Sunderland Events Partner
2017 and 2018 – £175,000
The combined promotional and media value • Your logo will appear prominently on all
associated with Sunderland’s signature events branded materials including event
are brought together for one organisation only literature, city dressing materials and
in this comprehensive package that can be media communications
tailored to meet your specific marketing and
promotion requirements. Sunderland Event • The right to use official event logos
Partner benefits include: • Presence on the cover and advertising
• Platinum level benefits at The Tall Ships space within all souvenir event programmes
Races Sunderland 2018 • Your brand will be given prime positioning
• Gold level benefits at the Sunderland on the Sunderland City Council’s event
International Airshows in 2017 and 2018 web pages
• Gold level benefits at the Sunderland • Timely press releases and extensive social
Illuminations in 2017 and 2018 media exposure on announcement of
your partnership
• Preview of Sunderland Illuminations event
and tour of the site without the crowds in • Event site branding in premium
2017 and 2018 footfall areas
• A flexible package tailored to fit your
organisational requirements
Page 3The Tall Ships Races Sunderland 2018
Headline Sponsor – £150,000
The Headline Sponsorship package is • Exclusive access to sponsors’ area for
available for one organisation only which duration of the event
provides a unique and exclusive opportunity
for your organisation that is unparalleled at
this event. Your organisation will be in the Brand exposure
international spotlight, showcasing your
organisation to a huge captive audience. This sponsorship package will guarantee
industry exclusivity.
Headline naming rights to event
• Exhibition space in the highest footfall
Headline Sponsorship will place your area of the event, enabling you to
organisation in a highly desirable position, engage and achieve activation with
recognising your support throughout all 1.5m potential customers
communications and branding activities and
achieving extensive media exposure. • Right to use official event logo
• High profile event and site branding
Hospitality • Your logo will appear on all branded
materials including event literature and
• Opportunity to visit The Tall Ships Races in media communications
Turku, Finland in Summer 2017, with VIP
invitations to a Captains’ Reception on • Brand identity on key communications
board a Tall Ship. • Prime positioning of your brand on the
• Sought-after VIP invitations to events event website
including the Captains’ Dinner, a thrilling • Press release and extensive social media
day sail on board a Tall Ship and premium exposure on announcement of your
guest invitations on board a passenger Headline Sponsorship
vessel accompanying the flotilla out to sea
in the spectacular Parade of Sail • Cover branding and inside cover
advertising space in souvenir event
• A private Tall Ship deck event including
programme
excellent hospitality and a stunning
firework display
• Attendance at corporate hospitality Corporate social
events, providing an opportunity for
sponsors to meet and network on a
responsibility
spectacular Tall Ship • Your organisation will provide a once in a
• Presenting rights at the Crew Prize-giving lifetime opportunity to young people,
Ceremony, a fantastic event that sponsoring them to take part in a Tall
concludes the Crew Parade carnival Ship voyage
through the streets of the city
• Reserved invitations to join us at our pre-
Races media briefing
Page 4The Tall Ships Races Sunderland 2018
Platinum Sponsor – £100,000
There are strictly limited opportunities to be
Platinum Sponsor ensuring that your brand is
Brand exposure
highly visible across all marketing collateral, • Exhibition space in a high footfall
media communications and city dressing area of the event, enabling you to
materials with a generous allocation of engage and achieve activation with
hospitality benefits included in a flexible 1.5m potential customers
package.
• Right to use official event logo
The Platinum Sponsorship package will be
• High profile event and site branding
bespoke to the needs of your organisation, but
based on the following available benefits: • Your logo will appear on all branded
materials including event literature and
media communications
Hospitality • Brand identity on key communications
• Sought-after VIP invitations to events
• Prime positioning of your brand on the
including the Captains’ Dinner, a thrilling
event website
day sail on board a Tall Ship and premium
guest invitations on board a passenger • Press release and extensive social media
vessel accompanying the flotilla out to sea exposure on announcement of your
in the spectacular Parade of Sail sponsorship
• A private Tall Ship deck event including • Full page advertising in souvenir event
excellent hospitality and a stunning programme
firework display
• Attendance at corporate hospitality
events, providing an opportunity for Corporate social
sponsors to meet and network on a responsibility
spectacular Tall Ship
• Your organisation will provide a once in a
• Presenting rights at the Crew Prize-giving lifetime opportunity to young people,
Ceremony, a fantastic event that sponsoring them to take part in a Tall
concludes the Crew Parade carnival Ship voyage
through the streets of the city
• Reserved invitations to join us at our pre-
Races media briefing
• Exclusive access to sponsors’ area for
duration of the event
Page 5The Tall Ships Races Sunderland 2018
Gold Sponsor – £50,000
Further exciting opportunities are available to
be associated specifically with The Tall Ships
Brand exposure
Races Sunderland 2018 and to engage your • Event naming rights specific to selected
target audience in a memorable and highlight event on key communications
distinctive way.
• Exhibition space in the main event site,
This is an excellent value package that provides enabling engagement with 1.5m potential
extensive brand exposure and exclusive customers
corporate hospitality invitations.
• Right to use official event logo
The benefits offered in the Gold Sponsorship
• Your logo will appear on appropriate event
package are:
literature and media communications
• Prominent event site branding
Hospitality • Corporate branding on event website
• VIP invitations to events including
• Press release confirming event sponsorship
Captains’ Dinner, deck event alongside the
fireworks, a day sail aboard a Tall Ship and • Advertising space in souvenir
waterborne hospitality to sail with the event programme
spectacular Parade of Sail
• Pre-Races PR event attendance
Corporate social
• Access to sponsors’ area for duration of
the event
responsibility
• Your organisation will provide a once in a
lifetime opportunity to two young people,
sponsoring them to take part in a Tall
Ship voyage
Page 6The Tall Ships Races Sunderland 2018
Silver Sponsor – £20,000
Silver Sponsorship of The Tall Ships Races
Sunderland 2018 offers excellent value for
Brand exposure
money in terms of benefits and visibility for • Right to use event logo
your organisation.
• Corporate branding on event website
The benefits offered in the Silver
• Press release confirming
Sponsorship package are:
event sponsorship
• Event site branding
Hospitality • Advertising space in souvenir
• VIP invitations to events including event programme
deck event and day sail tickets aboard
a Tall Ship
• Sponsors’ Tall Ship corporate hospitality
Corporate social
invitations – ship based responsibility
networking/meeting space
• Your organisation will provide a once in a
• Pre-event PR event attendance lifetime opportunity to a young person,
sponsoring them to take part in a Tall
• Access to sponsors’ area for duration of Ship voyage
the event
Page 7Sunderland International Airshow
Headline Sponsor – £75,000 each year
Associated organisation V I S I T S U N D E R L A N D
of lead flight display
• Association detail announced prior to lead
flight display (example Red Arrows)
Hospitality
• Access to and naming rights to exclusive
viewing area throughout the weekend
including Friday evening
• Meet the pilots opportunity
(display schedule permitting)
• Tickets to a deck event at The Tall Ships SUNDERLAND INTERNATIONAL
Races Sunderland 2018
AIRSHOW
Sunderland’s stunning coastline provides the backdrop to a thrilling line up of flying displays over an action packed
weekend. With a massive choice of exciting activities and entertainment on the ground, as well as the action in the sky,
there’s something for everyone to see and do at the Sunderland International Airshow. For more information on this FREE
attraction and to find out what other things you can see and do in Sunderland visit www.seeitdoitsunderland.co.uk
Brand exposure
• Named as Headline Sponsor of
Sunderland International Airshow
• Big screen advertisements throughout
• Sponsorship of Parachute Display Team the weekend
giving brand exposure to over 5.5 million
• Prime positioning of your brand on the
people worldwide
event website
• Prime exhibition space, enabling you to
• Press release and extensive social media
engage and achieve activation with
exposure on announcement of your
hundreds of thousands of potential
headline sponsorship
customers over three days
• Front cover branding and inside cover
• Prominent event site branding
advertising space in event souvenir
• Right to use official event logo programme
• Your logo will appear on all branded • Audio advertising throughout the
materials including event literature and weekend
media communications
Page 8Sunderland Sunderland
International Airshow International Airshow
Gold Sponsor – Silver Sponsor –
£35,000 each year £15,000 each year
This is an excellent value package that also Silver sponsorship offers excellent value for
provides wider brand exposure offer and money in terms of benefits and visibility.
corporate hospitality invitations. The benefits The benefits offered in the Silver Sponsorship
offered in the Gold Sponsorship package are: package are:
Recognition as associated organisation for
display aircraft and named as associate on
aircraft specific article in souvenir programme
Hospitality
• Premium seating tickets for the
weekend
Hospitality
• Premium seating tickets throughout
the weekend including Friday Brand exposure
• Tickets to a deck event at The Tall Ships • Right to use official event logo
Races Sunderland 2018
• Your logo will appear on appropriate
• Meet the pilots opportunity event literature
(display schedule permitting)
• Corporate branding on event website
Brand exposure • Press release confirming
event sponsorship
• Exhibition space on site, enabling you to
engage and achieve activation with • Event site branding
hundreds of thousands of potential • Acknowledgement in souvenir
customers over three days event programme
• Right to use official event logo
• Big screen advertising
• Your logo will appear on appropriate
event literature and media
communications
• Prominent event site branding
• Corporate branding on event website
• Press release confirming
event sponsorship
• Advertising space in souvenir
event programme
• Big screen advertising
Page 9Sunderland Illuminations
Headline Sponsor – £25,000 each year
Hospitality V I S I T S U N D E R L A N D
• Exclusive preview event and tour of the
site without the crowds
• Tickets to a deck event at The Tall Ships
Races Sunderland 2018
Brand exposure
• Headline naming rights to event
• Logo on appropriate printed and
promotional materials
• Branding in prominent event site locations
including all entry and exit points
SUNDERLAND ILLUMINATIONS
• Exhibition space within Roker Park As the autumn draws in, Sunderland Illuminations lights up the seafront with amazing installations and
a rainbow of colours. The magic and sparkle spreads as far as the eye can see, from installations by local
artists, hidden fairies and dancing fountains, to an illuminated big wheel. Enjoy a stroll along the award
winning seafront and through the beautiful Roker Park, the heart of the event, it’s a great evening out for
• Acknowledgement in all press and everyone. www.seeitdoitsunderland.co.uk/illuminations
media activity
• Press release and extensive social media
exposure on announcement of your
Headline Sponsorship
• Event merchandise packs
• Full page advert in Sunderland
International Airshow souvenir programme
in the same year as your sponsorship
package
• Branding included on Sunderland City
Council events web page and Seeit doit
Sunderland website
Page 10Sunderland Sunderland
Illuminations Illuminations
Gold Sponsor – Silver Sponsor –
£10,000 each year £5,000 each year
Hospitality Brand Exposure
• Tickets to a deck event at The Tall Ships • Event branding within Roker Park
Races Sunderland 2018
• Logo will appear on appropriate
event materials
Brand Exposure • Acknowledgement in appropriate press
media and social media activity
• Prominent event site branding within
Roker Park • Press release confirming
event sponsorship
• Logo on appropriate printed and
promotional materials • Acknowledgement in souvenir
event programme
• Logo on banners at all entry and
exit points • Event merchandise packs
• Exhibition space within Roker Park
• Acknowledgement in all press and
media activity
• Press release confirming
event sponsorship
• Sponsorship of light installation
• Event merchandise packs
• Quarter page advert in Sunderland
International Airshow souvenir
programme in the same year as your
sponsorship package
• Branding included on Sunderland City
Council events web page and See it do
it Sunderland website
Page 11You can also read
