STATEMENT OF INTENT 2017-2021 - Education New Zealand
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E.48 Education New Zealand STATEMENT OF INTENT 2017-2021
Statement of Intent 2017-2021
2
Education New Zealand CONTENTS Message from Board Chair........................................................................................................... 4 About Education New Zealand..................................................................................................... 6 Government priorities................................................................................................................... 8 Our operating environment ........................................................................................................ 10 Our outcomes framework ........................................................................................................... 14 Our operating intentions ............................................................................................................ 16 Our organisational development ............................................................................................... 24 Appendix One: Our statutory functions ........................................................................................ 30 Appendix Two: Leadership statement for international education................................................ 31
Statement of Intent 2017-2021
4
Education New Zealand MESSAGE FROM BOARD CHAIR Education New Zealand has continued to look forward to working with the Ministry of work well with the international education Foreign Affairs and Trade and others to see industry to assist with continuing growth in barriers to our industry negotiated away in the earnings from international students new free trade agreement outcomes or updates studying in New Zealand. The industry is now of existing agreements. The China-New one of New Zealand’s major export earners, Zealand Free Trade Agreement refresh is an and one of the few to be on track to deliver on example of this. the Government’s Business Growth Agenda target. Two markets – China and India – Over the next year we look forward to continue to dominate our earnings but good working closely across the industry, with progress is being achieved on market providers, peak bodies and communities to diversification. The India market has been a deliver our goals. challenging one over the past few years. It will Finally can I acknowledge the support continue to be important for the industry but received from the wider Government for the focus must be on higher level study. It is Education New Zealand. This ranges from therefore pleasing to see the growth in support offshore from the Ministry of Foreign numbers of Indian students studying at Affairs and Trade and New Zealand Trade university. and Enterprise to policy development support Over the next year we will be continuing in New Zealand from the Ministry of efforts to grow earnings from students Business, Innovation and Employment, studying in New Zealand and from activities Tertiary Education Commisson, New Zealand in other markets. We will be focused heavily Qualifications Authority, the Ministry of on delivering a new International Education Education and other agencies. The support of Strategy and on demonstrating the wider Ministers is also critical and is appreciated by economic, cultural and social benefits our me and the Board. We are a small agency and information, products and services are helping we will need this continuing support to the sector deliver to New Zealand. We also achieve our ambitious targets. Charles Finny│Board Chair Philip Broughton│Board Member 15 June 2017 15 June 2017
Statement of Intent 2017-2021
ABOUT EDUCATION
NEW ZEALAND
Our purpose polytechnics (ITPs), industry training
organisations, private training establishments
Education New Zealand (ENZ) takes New
(PTEs), English language providers (ELS) and
Zealand’s education experiences to the world
schools. We also work with organisations that
for enduring economic, social and cultural
deliver education offshore including education
benefits.
providers, publishers, consultancy services and
Who we are education technology businesses.
The consumers and users of many of our
ENZ is a Crown Agency. The Ministry of
services are and will continue to be
Education and the Ministry of Business,
international education providers. We need to
Innovation and Employment are our
understand their needs and address them as
monitoring agencies.
customers. However, having a strong focus on
In New Zealand, we have staff in Auckland, the needs of existing and potential
Hamilton, Wellington and Christchurch. international students is also extremely
Offshore we have staff in Brazil, China, important. Placing international students at
Colombia, Germany, India, Indonesia, Japan, the centre of our approach is vital if we are to
Malaysia, Republic of Korea (Korea), Saudi stay abreast of current and future needs and
Arabia, Singapore, Taiwan, Thailand, the trends, avoid capture by existing providers
United States of America and Viet Nam. and ensure New Zealand continues to present
ENZ’s offshore staff are usually co-located an attractive, compelling proposition to
with the Ministry of Foreign Affairs and internationally mobile learners.
Trade or with New Zealand Trade and
Enterprise. The next four years
Our statutory functions are shown in We will be thought leaders and strategic
Appendix One. partners for the industry and other agencies,
and be the expert provider of successful high
Who we work with impact activities to benefit the international
education industry and New Zealand. We will
We work with New Zealand’s diverse do this by:
international education industry and with
potential and existing international students.1 leading the international education industry
in thinking and implementation
The industry is made up of New Zealand’s telling the international education story in
universities, institutes of technology and New Zealand
1
International students are students who are non-residents of New Zealand and have expressly entered New Zealand with the intention
of study, or have enrolled with a New Zealand provider offshore. ENZ counts international PhD students, exchange students, NZ Aid
students, foreign research postgraduate students and full fee-paying international students as international students.
6
Education New Zealand
driving value to New Zealand through On the Board’s behalf, the Audit and Risk
student mobility Committee monitors the financial and risk
driving value to New Zealand through management of ENZ.
education delivery offshore
The Human Resources/Organisation
continuously improving ENZ’s capability.
Development Committee assists the Board in
More details about these activities are fulfilling its responsibilities regarding human
contained in pages 14 to 21. resources and organisational development
policies and practices.
Our Board
A number of special advisers to the Board help
ENZ’s Board is made up of between five and guide and shape the Board’s work and ensure
seven members appointed by the Minister for connections with the strategic direction of
Tertiary Education, Skills and Employment other agencies. The special advisers are:
(this portfolio includes international
the Chief Executive of the Ministry of
education). The Board is responsible for the
Education
governance of the organisation, including
the Chief Executive of the Ministry of
setting its strategic direction and its
Foreign Affairs and Trade
monitoring performance.
the Deputy Chief Executive Labour, Science
The Board regularly meets to carry out and Enterprise from the Ministry of
governance functions and address major Business, Innovation and Employment
challenges that impact on the industry. the Deputy Chief Executive Immigration
New Zealand from the Ministry of
Business, Innovation and Employment.
Diagram 1: Governance of ENZ
Statement of Intent 2017-2021
GOVERNMENT PRIORITIES
The Government’s main New Zealand’s international
priorities education
The Leadership Statement for
International education is one of New
International Education
Zealand’s most valuable exports, and as such
our work contributes to the Government’s The Government’s goals for the international
priority of building a more competitive and education industry are set out in the
productive economy. Leadership Statement for International
Education. It sets targets for the size, scale and
We also support the Government’s priority of
sustainability of the industry by 2025.
responsibly managing the Government’s
finances by ensuring we deliver our work We are well on track to delivering these
programme efficiently and effectively, and by targets much earlier than was previously
delivering value for money. thought likely. The challenge now is to ensure
continued growth and a sustainable future for
Business Growth Agenda the industry in an ever-changing international
International education as an export industry environment. We are focused on increasing
supports the Business Growth Agenda’s goal the economic value per international student,
to build export markets. International growing the number of international students
education is one of the core elements identified studying in New Zealand’s regions, and
to help achieve the Business Growth Agenda’s exploring opportunities for increasing the
export markets goal of increasing the ratio of value of education services delivered offshore.
exports to gross domestic product to 40 The Leadership Statement includes objectives
percent by 20252. for the quality of international relationships
International education also contributes to the that underpin the international education
Business Growth Agenda’s goals for industry, and for the cultural and academic
innovation and for skilled and safe workplaces. benefits from New Zealanders’ international
Within the skilled and safe workplaces work education experiences. These objectives are of
stream, international education supports the equal importance to financial targets.
aim of improving the safety of the workforce The Leadership Statement is set out in
and building sustained economic growth Appendix Two.
through a skilled and responsive labour
A new International Education Strategy to
market.
2025
We are working with the Ministry of
Education to lead the development of a new
International Education Strategy to replace
the Leadership Statement for International
2
This Statement of Intent includes calendar year and financial year information. A calendar year is shown as a single year, such as 2017,
while dates such as 2017/18 refer to a financial year.
8Education New Zealand
Education. This new strategic direction and New Zealand’s education system
activity will be guided by the following
A Performance Improvement Framework
principles:
review of ENZ was completed in 2016. It
Student-centred – by understanding and endorsed our foundation approach to our
delivering what students want we can establishment and acknowledged that ENZ
better meet and exceed expectations and has since become the New Zealand expert in
grow New Zealand’s reputation and international education. We will provide the
industry. industry, other agencies and decision-makers
Integrity – this is about delivering on with authoritative, targeted information and
promises, preventing unethical or illegal intelligence that gives New Zealand a
activity and protecting the New Zealand competitive edge and provides a strategic
brand. influence on the government’s agenda for
Collaboration – drives collective effort international education.
across the industry throughout New
Education System Stewardship Work
Zealand and within government to grow
Programme
value, build New Zealand’s brand and
maintain integrity. ENZ is one of New Zealand’s education
agencies that have the stewardship of New
The Government will launch the Strategy in
Zealand’s education system.
2017/18.
Following a shared vision and planning
International Education Industry Roadmap
process between New Zealand’s education
In 2014, the international education industry, agencies and the State Services Commission,
supported by ENZ, developed strategic agencies have committed to jointly addressing
roadmaps for the industry and for each sector. the key areas where they see the most need
The industry roadmap sets an industry target for, and the potential impact of, a collaborative
value of $4.8 – $6.2 billion by 2025. approach.
The roadmaps identify the strategic goals and Tertiary Education Strategy
pathways for growth in international
The Tertiary Education Strategy 2014-2019
education. The strategic choices and specific
outlines six strategic priorities that support
actions identified could be undertaken by:
the shared outcomes for the New Zealand
individual sectors or the industry education system. We work with New
the government (including ENZ) Zealand’s other education agencies and with
potentially both industry and the tertiary education providers to realise the
government. strategic priority of ‘Growing international
The roadmaps and the Leadership Statement linkages’, and support the priority of
complement each other, with both focused on ‘Strengthening research-based institutions’.
the size and sustainability of the industry. We do this by providing support to tertiary
education providers to build their capability,
The roadmaps and the 2015 progress update and by assisting tertiary education providers
of the roadmaps are published on ENZ’s to promote student mobility.
corporate website
https://enz.govt.nz/support/advice/business- We will continue to identify opportunities for
development/strategic-roadmaps/ education delivery offshore that tertiary
education providers could benefit from.Statement of Intent 2017-2021
OUR OPERATING ENVIRONMENT
New Zealand’s international education industry
Graph 1: Value of the international education industry by sector
$242m
$167m University
$1,172m
Private training
$631m
establishments
Institutes of technology and
polytechnics
English language providers
Secondary schools
$643m
Primary schools
$1,077m Offshore education services
$534m
Source: New Zealand International Student Enrolments – 2016 Full Year, Education New Zealand.
The value of the industry Student mobility6
The estimated value of international education International students studying with New
in New Zealand in 2016 was $4.47 billion3 – Zealand providers
up 4 percent from $4.28 billion4 in 2015.
In 2016, 131,6097 international students were
This makes international education New enrolled with a New Zealand provider, a 6
Zealand’s fourth most valuable export, sitting percent increase on the previous year.
between meat and edible offal (worth $5.91 Enrolments increased in all sectors except
billion) and logs, wood and wood articles private training establishments. The largest
(worth $4.12 billion)5. The industry’s value increases came in the primary school and ELS
includes both international student attraction sectors.
and education delivery offshore.
In 2016, the average economic value per
international student was $32,100, a 26
percent increase from the $25,540 per
international student in 2014. We will
3
Education New Zealand: New Zealand International Student Enrolments – 2016 Full Year.
4
Infometrics/National Research Bureau: The Economic Impact of International Education in New Zealand 2015/16 and
Infometrics/Covec: Development and Implementation of a new Valuation Methodology for New Zealand’s Education
Services Exports. The reports were produced for ENZ and are available at www.enz.govt.nz
5
Statistics New Zealand: Goods and Services trade by country: Year ended December 2016.
http://www.stats.govt.nz/browse_for_stats/industry_sectors/imports_and_exports/GoodsServicesTradeCountry_HOTPYeDec16.aspx
6
Student mobility refers to students moving from their home country to another country (or countries) to study.
7
Source: Export Education Levy and Tertiary Single Data Return, Ministry of Education.
10Education New Zealand
continue to work with the industry to ensure students came from China and India. To
sustainable growth in the average economic diversify New Zealand’s student attraction
value per international student. markets, ENZ and the industry will need to
continue promoting New Zealand in markets
New Zealand has typically depended on a few
where there are opportunities for growth.
key markets as sources of international
students. In 2016, 50 percent of international
Graph 2: New Zealand’s source markets of international students in 2016
Source: Export Education Levy and Tertiary Single Data Return, Ministry of Education.
International students studying throughout continue to be a strong focus for ENZ over the
New Zealand next four years to help all of New Zealand
benefit from growth in the value of the
Of the international students studying in New
industry.
Zealand in 2016, 63 percent studied in
Auckland, 8 percent in Canterbury and 6 New Zealanders studying offshore
percent in Wellington.
New Zealanders need to have the skills to
All of New Zealand’s regions had an increase successfully operate in an inter-connected
in international student numbers in 2016, world. These skills include cultural and
with the strongest growth occurring in the language proficiency. We will work with other
Wellington region (up 10 percent), Canterbury government agencies, such as the Ministry of
(up 8 percent) and the Auckland region (up 6 Education, and with education providers to
percent). help create an environment that will
encourage more New Zealanders to study
Auckland will continue to be an important
offshore.
destination for international education in New
Zealand. However, the rest of New Zealand We will also encourage New Zealanders to
has great capacity to grow both enrolment apply for the Prime Minister’s Scholarships for
numbers and value from international Asia and for Latin America that will enable
education. Working with the regions will them to undertake study in those regions.Statement of Intent 2017-2021
Working with the industry to build its We will work closely with the Ministry of
capacity and capability Education, the New Zealand Qualifications
Authority, the Ministry of Business,
The growth potential of the industry’s sectors
Innovation and Employment, and other
and sub-sectors8 varies, in both scale and size.
agencies to influence policies that affect
To achieve growth, education providers need
students’ and education providers’ decision
to have the capacity to deliver international
making, and to reduce barriers to sustainable
education.
industry growth.
Existing providers’ capacity, supporting
Telling the international education story in
infrastructure, competitiveness and appetite
New Zealand
for international students may limit industry
growth in the future unless new providers Many New Zealanders are unaware of the
enter the industry. benefits of international education for New
Zealand students and communities. Students
Additionally, some opportunities will exceed
studying outside their own country increase
the capacity or capability of a single provider.
international connections between countries
We will need to continue encouraging
by building lifelong friendships and networks,
providers to collaborate so they can benefit
and strengthen their understanding of other
from these opportunities.
cultures. We will continue to build New
The wider New Zealand Zealanders’ awareness of the value of
environment international education to New Zealand.
Influencing policy development and
The international environment
change
Global economic growth is projected to pick up
New Zealand’s policy environment for
pace compared to the last two to three years,
international education is complex. It affects
although it will remain relatively modest9.
not only student mobility but also the
attractiveness of the industry to new entrants. Future global demand for international
education
Immigration and education policy settings,
both during and after study, and the Demand for international education globally
recognition of New Zealand qualifications has more than doubled since 2000 and there
internationally, affect New Zealand’s are currently an estimated five million
attractiveness to potential international internationally mobile students10. We
students. At the same time, policy settings anticipate that the forecast growth in the
need to deliver the best overall outcomes for global economy will continue to drive global
New Zealand. We will use our experience and demand for higher education.
market insight to inform and influence policy The OECD predicts that the number of
settings and practices that affect international internationally mobile students will grow to
education in New Zealand. eight million by 2025, driven by economic
Education policies can also affect New development and population growth,
Zealanders’ decisions on whether to study especially in the Asia-Pacific region.
offshore.
8 Some examples of sub-sectors are education publishing and education technology.
9
International Monetary Fund: World Economic Outlook April 2017
10
ICEF Monitor: The state of international student mobility in 2015
12Education New Zealand
We have identified priority markets where we offshore campuses or regional hubs. In
see continued growth potential in both contrast, New Zealand’s industry delivers
student numbers and value over the next four most of its services to fee paying international
years. students attending ‘bricks and mortar’
Strong competition in international institutions onshore in New Zealand.
education In 2016, Covec and Infometrics undertook an
New Zealand has traditionally regarded its’ assessment of the value of New Zealand’s
competitors in international education as education services delivered offshore. This
Australia, Canada, the United States and the identified that the sector is worth $242
United Kingdom. These countries will million (approximately 5 percent of the total
continue to be major competitors as they offer value of international education to New
similar opportunities and benefits as New Zealand) through delivery of:
Zealand, and typically have greater resources teaching and learning materials, including
than New Zealand for attracting international books, texts, curriculum, assessments and
students. other learning resources, whether in hard
New competitors in international education copy or digital format
have also emerged. Many of these have education technology and tools, software,
historically been important source markets for applications and online platforms for
New Zealand, and are growing in importance content delivery, assessment or student
as study destinations in their own right (for management education or training
example China and Malaysia). delivered to students based outside New
Zealand by distance or by online delivery
New Zealand needs to remain competitive and
physical delivery of education or training to
compare favourably with its competitor
students based outside New Zealand
countries in terms of price, quality and ease of
contracted teaching services based outside
access.
New Zealand
Changing the way education services are education consultancy services delivered to
delivered clients outside New Zealand
Delivery models for education are changing in workplace-based industry training and
New Zealand and overseas. Students today are assessment delivered outside New Zealand.
more connected, through their digital devices, Over the next four years we expect most of the
to the world around them. Globally, education value of international education to New
is a rapidly changing field with more flexible Zealand to continue to come from
programmes and modes of delivery emerging. international students studying onshore,
This creates opportunities and risks for New however, in the longer term, growth will
Zealand’s international education industry as depend on how well the industry adapts to
learners at all levels demand greater flexibility changes in education delivery.
and education choice.
Many other countries are increasingly
delivering education services to the doorstep of
their international students through various
forms of transnational education (TNE).
Examples of these include online learning
programmes, partnerships with local
institutions to deliver joint qualifications, andStatement of Intent 2017-2021
OUR OUTCOMES FRAMEWORK
Together with the international education Telling the international education story in
industry we are working to ensure New New Zealand ensures a sustainable industry
Zealand benefits from international education. into the future. International students will be
Our outcome ‘New Zealand international made welcome and have more positive
education activities provide enhanced social, experiences if New Zealanders understand the
cultural and economic benefits’ contributes to wider benefits of international education for
the Government’s goals for economic growth their communities.
and for the education system.
Working to diversify New Zealand’s student
The diagram over the page sets out our attraction markets and encouraging New
medium term strategy. It provides an Zealanders to spend time studying offshore
overview of what we will do towards will drive student mobility for value to New
achieving our outcome and how we will Zealand. Diversifying where international
measure the impact of what we do. students study within New Zealand will
spread the benefits of international education
To ensure New Zealand benefits from
across New Zealand.
international education, we will lead the
international education industry in thinking Clarifying opportunities for offshore education
and implementation. This will include: delivery will provide the best value growth for
taking a more strategic focus to influence New Zealand. We will develop clear strategic
and drive policy alignment across objectives to drive education delivery offshore
regulatory agencies for value to New Zealand.
leading the International Education Senior
We will also continue to improve our ability to
Officials’ Group
work with the industry, other government
providing information and intelligence that
agencies and stakeholders to increase the value
enables the industry, other government
of the industry to New Zealand and ensure we
agencies, stakeholders and ENZ to make
have the platforms and tools to do so.
better informed decisions.
14Education New Zealand
Statement of Intent 2017-2021
OUR OPERATING INTENTIONS
Our outcome: New Zealand international education activities provide
enhanced social, cultural and economic benefits
What will we do to achieve this? We will take a strategic focus to influence
policy alignment across regulatory agencies in
In order to achieve our intended outcome, and
support of international education.
our four-year excellence horizon, we have
identified five strategic priorities11 that will We will operate as NZ Inc offshore, working
shape our activities as the ‘go to’ agency for interactively with other New Zealand agencies
international education. and supporting each other’s activities to
promote New Zealand.
Lead international education in We will work with the Ministry of Education
thinking and implementation and the Ministry of Foreign Affairs and Trade
Lead the future thinking of the in the area of international diplomacy. In
industry particular the leading of NZ Inc efforts
We will lead the future thinking of the offshore to advance educational opportunities,
industry and collaborate with other agencies the promotion of education internationally
to set the government’s agenda for and the use of diplomatic activities such as
international education. This will then drive Ministerial Missions and Free Trade
activities undertaken by ENZ and other Agreement negotiations.
agencies to support sustained growth of the
Lead information and intelligence
industry.
provision
Inform and influence government We will provide international education
agencies in support of international information and intelligence that meets the
education needs of the industry and government, and
We will collaborate closely with other agencies which gives New Zealand a competitive edge.
to create an environment in which In 2017/18 we will design the framework for
international education can grow in value and an online intelligence hub for use by education
students can succeed. We will lead the providers and other agencies. We will
International Education Senior Officials’ continue to develop and refine our intelligence
Group (IESOG12) and will work with other and insight so that we lead:
agencies to develop an agreed government
information and intelligence provision on
wide approach to international education.
international education’s markets, student
experiences and products
11
The fifth strategic priority is a commitment to continuous improvement of ENZ’s capability, as detailed under ‘Our Organisational
Development’ on page 24.
12
IESOG is made up of representatives from the Ministry of Business, Innovation and Employment, the Ministry of Education, the
Ministry of Foreign Affairs and Trade, ENZ, the New Zealand Qualifications Authority and the Tertiary Education Commission.
16Education New Zealand
information and intelligence provision on In 2017/18, we will develop a student journey
the current state of international education, strategy. Over the next four years we will
both in New Zealand and globally bring the international student experience and
the future thinking of the industry. student voice into key decision-making – first
within ENZ and then across New Zealand
Support student experience and
government agencies – to ensure consistent
wellbeing
standards of high quality education, pastoral
A consistently high quality international care and living experience are the mark of
student experience that lives up to New international education in New Zealand.
Zealand’s brand promise is essential for a
In 2016/17 we appointed a Director of
sustainable international education industry
Student Experience who has been developing
with a strongly competitive point of difference.
our overall student experience approach. This
We will collect feedback from international
involves working with providers to ensure the
students and map it against global
overall student experience – from recruitment
benchmarks to ensure a quality student
through to advocacy activities after graduation
experience. We will continue to work with
– build on New Zealand’s positive brand for
education providers, student groups,
international education.
government agencies, local government and
community groups to promote international
Tell the international education
student well-being and a positive New
Zealand experience.
story in New Zealand
The international education industry needs to
operate with an accepted social licence in New
Zealand. This will help New Zealand maintain
a reputation for being a welcoming place for
international students.Statement of Intent 2017-2021
We will broaden understanding of the value of activities. These tools are targeted at both
international education by New Zealanders, attracting international students to study with
particularly the social, cultural and economic New Zealand providers, and at delivering
benefits. To do this we will implement a education services offshore.
strategy around telling the international Current and former international students can
education story and improve our add value to New Zealand by acting as
understanding of New Zealanders’ perceptions ambassadors and advocates for New Zealand
of international education. education. We will develop and then
We will work closely with regional economic implement a strategy to build a valued
development and education agencies and network of present and former international
organisations to build a positive regional students.
experience for international students and raise
Continue market diversification
awareness of the benefits of international
education across New Zealand. We will ensure we have the agility to take
advantage of immediate opportunities and use
Drive value to New Zealand intelligence to identify emerging
through student mobility opportunities.
Promote the New Zealand education To diversify New Zealand’s international
brand student attraction markets, we will continue
We will continue to use New Zealand’s to prioritise our activity and investment in
Education Story and ‘Think New’ brand to clearly identified target markets.
raise awareness of and preference for New Promote: This is a group of countries and
Zealand education. regions where we believe the right
We will use, and encourage the industry to investment and approach will deliver strong
use, stories that talk about the distinctive growth.
benefits of a New Zealand education in each Impact Projects: These are countries where
sector. Alongside the distinctive sector stories, we will focus on a targeted project that has
we will also encourage industry to use the the potential to drive value and growth.
New Zealand Education Story and the New Explore: These are countries where we are
Zealand Story where it is appropriate. primarily intelligence gathering to assess
whether there is long term potential for
Our student attraction website
growth.
(www.studyinnewzealand.govt.nz) will
continue to be used to promote New Zealand We will regularly review and prioritise
to potential students and their families. The markets to ensure we continue to gain the best
website also directs enquiries and interest value for New Zealand. Activities in these
from potential international students and countries will be driven by our annual
their families through to education Country Activity Planning, which focus on
institutions and agents. delivering ‘value + volume + growth’.
We will develop a brand strategy to ENZ’s ‘always on’ digital marketing campaign
strengthen the quality-based positioning for runs throughout the year in ENZ’s promote
New Zealand education. We provide and explore markets. The campaign's focus is
marketing support to industry by providing on student attraction across priority sectors
the ‘Think New’ brand and ‘The Brand Lab’ (a within each market, using country-specific
marketing toolkit) for use in promotional content.
18Education New Zealand
ENZ will also deliver other promotional Through our Regional Partnership
activities in specific markets, including: Programme, we will continue to work with
international education providers, local
social media government/regional economic development
education agent seminars agencies, and communities throughout New
media and education agent familiarisation Zealand to support and encourage regional
visits to New Zealand growth. The activities that form part of the
public relations work programme for each region will vary and
education fairs. may include:
Continue regional diversification developing and implementing regional
within New Zealand international education strategy(ies)
developing regional approaches to
We want to ensure that all of New Zealand
marketing and promotion for international
accrues the widest possible benefits from
education
international education. We will actively
sharing of best practice in international
promote New Zealand’s regional international
education across education sectors within
education offerings and benefits to prospective
the region(s)
international students.
supporting capability building and
increasing co-ordination for international
education providers within the region(s)Statement of Intent 2017-2021
identifying and working to remove regional (PMSLA). These scholarships enable New
barriers and constraints to growth in Zealanders to enhance their skills through
international education. study offshore across a wide range of courses
and international locations. We will expand
The activities will all be designed to:
the PMSLA in 2017/18 and the PMSA in
increase awareness of the importance of 2018/19 to enhance the skills of more New
international education on a regional basis Zealanders.
support specific growth initiatives
The presence of skilled New Zealanders
appropriate to that region.
studying at education providers offshore also
Support industry development helps to promote the high quality of the New
We will undertake activities to continue to Zealand education system and encourages
build the industry’s capability. The activities student mobility.
will evolve to reflect ENZ’s value proposition Administer scholarships for
and feedback from our annual industry international students
survey. Activities may include:
We will continue administering the New
developing and providing tools for use by Zealand International Doctoral Research
the industry Scholarships that fund international students
organising seminars or conferences for the to come to New Zealand to undertake PhD
industry, a sector or a specific subsector study. Over the next four years, we will review
organising training or professional and potentially implement changes to the
development around specific topics such as scholarships to ensure the funding is
pricing or risk management effectively used and supports the
providing co-funding for international Government’s goals for international
education projects education.
encouraging education providers to
collaborate so they can identify and benefit Support education delivery
from opportunities that exceed the offshore for value to New
capability and/or capacity of a single Zealand
provider. Support industry development
We launched the Skills Lab in August 2016. We will finalise and then implement the
This online toolkit enables us to provide offshore delivery plan that documents our
capability development support and advice to approach for supporting growth in the
the industry on a comprehensive and ongoing delivery of education services offshore in 2017.
basis. The Skills Lab will continue to provide This will identify when and how we should
the industry with projects, advice and tips on a work with the industry to expand the delivery
range of topics, from marketing to public of education delivery offshore.
relations, strategy to business planning,
Most of the education delivery activities
intelligence to partnerships, and customer
undertaken by the industry are project based
engagement to market development.
and not necessarily linked to a specific
Administer scholarship programmes location. We envisage our support will vary
for New Zealanders from project to project, and may include:
We will administer the Prime Minister’s providing industry training on how to
Scholarships for Asia (PMSA) and the Prime undertake due diligence or the steps
Minister’s Scholarships for Latin America involved in exploring a potential deal
20Education New Zealand
providing market intelligence opportunities for education delivery offshore.
supporting a delegation visit to explore This may mean encouraging providers to
opportunities in a market or to attend a collaborate when an individual provider does
tradeshow/expo not have the capacity to benefit from the
contracting the delivery of a specific piece of opportunity. We will work with the industry
research to assist the New Zealand provider to build their capability and capacity to benefit
helping a New Zealand provider to from these opportunities and work with other
undertake due diligence of a proposed deal New Zealand government agencies to promote
providing co-funding to investigate a government to government relationships.
potential new market.
In the meantime we will continue to work
with the industry to identify and develop
Impact measures
Measure How measured Baseline Target
Increase the economic Economic impact analysis 2008: $2.51b13 2018: Increase value to $4.5b.
value from New studies. Trend 2021: Increase value to
Zealand’s international
2012: $2.60b13 $4.75b.
education industry.
2014: $2.85b14 2025: Increase value to $5.0b.
2015: $4.28b15
2016: $4.47b16
Maintain the proportion Surveys of students18,
of international students Education New Zealand.
who were satisfied17 or
very satisfied with their
overall experience.
Baseline Trend Target
Sector 2011/12 2013 2014 2015 2019
Secondary schools 94% 93% 93%
Private training 87% 88% 88%
establishments
English language 88% 89% 89%
schools
Institutes of technology 89% 89% 88% 88%
Universities 89% 88% 90% 90%
13
Infometrics: The Economic Impact of the International Education Industry 2012/13.
14
Infometrics: The Economic Impact of International Education, 2014. The industry value included the $104 million value of education
delivered offshore from the 2012 industry valuation.
15
Infometrics/National Research Bureau: The Economic Impact of International Education in New Zealand 2015/16 and
Infometrics/Covec: Development and Implementation of a new Valuation Methodology for New Zealand’s Education Services Exports.
16
Education New Zealand: New Zealand International Education Snapshot – 2016 Full Year.
17
Survey ratings = Very Satisfied, Satisfied, Dissatisfied, Very Dissatisfied.
18
ENZ uses the International Student Barometer from i-graduate to provide a global benchmark for international student experience. This
survey focuses on a different international education sector each year.Statement of Intent 2017-2021
Measure How measured Baseline Target
Increase awareness of Public perceptions survey, 2015/16: 60- 2017/18: Increase awareness
the contribution of Education New Zealand. 70% endorse or compared to 2016/17.
international education support and 20-
2018/19: Increase awareness
to New Zealand. 30% are neutral.
compared to 2017/18.
2019/20: Increase awareness
compared to 2018/19.
2020/21: Increase awareness
compared to 2019/20.
Increase the economic Economic impact analysis 2012: $25,370 2018: Increase value per
value per international studies using methodology per international international student compared
student19. agreed with Statistics New student. to 2016.
Zealand. Trend 2021: Increase value per
2014: $25,540 international student compared
per international to 2018.
student.
2025: Increase value per
2016: $32,100 international student compared
per international to 2021.
student
Increase the number of Export Education Levy and 2012: 39,08520 2017: Increase the number of
international students Tertiary Single Data Return, Trend international students enrolled
enrolled to study outside Ministry of Education. to study outside Auckland
2013: 39,31520
Auckland. compared to 2016.
2014: 42,70820
2018: Increase the number of
2015: 46,72820
international students enrolled
2016: 49,13320
to study outside Auckland
compared to 2017.
2019: Increase the number of
international students enrolled
to study outside Auckland
compared to 2018.
2020: Increase the number of
international students enrolled
to study outside Auckland
compared to 2019.
19
Calculated by dividing the total economic value by the number of international student enrolments.
20
Education New Zealand: New Zealand International Student Enrolments – 2016 Full Year.
22Education New Zealand
Measure How measured Baseline Target
Increase the percentage Brand awareness survey, 2015/16: 11% 2017/18: Increase the
of prospective students Education New Zealand. percentage who rank New
in priority markets who Zealand in the top three
rank New Zealand in the preferred countries compared
top three preferred to 2016/17.
countries.
2018/19: Increase the
percentage who rank New
Zealand in the top three
preferred countries compared
to 2017/18.
2019/20: Increase the
percentage who rank New
Zealand in the top three
preferred countries compared
to 2018/19.
2020/21: Increase the
percentage who rank New
Zealand in the top three
preferred countries compared
to 2019/20.
Increase the economic Economic impact analysis 2016: $242m21 2018: Increase value to
value of education studies using methodology $298m.
services that are agreed with Statistics New
2021: Increase value to
delivered offshore. Zealand.
$370m.
2025: Increase value to
$500m.
21 Covec/Infometrics: Development and Implementation of a new Valuation Methodology for NZ’s Education Services Exports. According
to Covec and Infometrics, earlier valuations in 2008 and 2012 used a slightly tighter definition of offshore education services. The 2008
valuation was $107 million and the 2012 valuation was $104 million.Statement of Intent 2017-2021
OUR ORGANISATIONAL
DEVELOPMENT
We will start moving from a cost model to an
Continuous improvement of
investment model where we allocate our
ENZ’s capability resources in order to achieve the maximum
ENZ needs to have the right capability in the impact for a given level of risk. Initially, this
right locations to deliver on our activities will be focused on ENZ’s international student
including our leadership and intelligence roles attraction activities and will help transform
and telling the international education story. ENZ into an intelligence and insights led
To do this, we need to continue to improve our organisation.
capability and capacity and strengthen our
Our people
systems and processes.
Our values create the foundation for ENZ and
We want to be one global team, working
support the ‘Think New’ brand we use to
together to drive value for the international
promote international education. They are:
education industry and New Zealand. This
means having the right skills, platforms and Think Bold
tools. To do this, we will identify ENZ’s Think Open
capability and capacity needs in order to Think Team.
achieve our medium-term goals, and then We will continue to develop our approach to
work to address any gaps between our needs ensure we have a global team with the
and our current capability and capacity. flexibility and agility to ensure ENZ is fit for
At the same time, we will invest in high purpose. This includes ensuring we have
impact projects to create a step change in the people with the appropriate capabilities in the
way we achieve our goals. We will ensure that right locations to deliver on the organisational
our organisational development activities demands highlighted in ENZ’s PIF review.
continue to support the efficient and effective We evolve our People Strategy to ensure it is
delivery of our activities. appropriate to the needs and business model of
We will work within the spirit of the whole- ENZ. The key elements of the current
of-government directions for procurement, Strategy are:
information and communications technology 1. planning and resourcing
(ICT) and property to ensure we use efficient 2. employee engagement and performance
and effective back-office services to support improvement
our activities. One of the ways we will 3. developing our people
measure our efficiency and effectiveness is 4. recognising and rewarding our people.
through monitoring the ratio of
administration expenses to core operating We will lead staff engagement initiatives to
expenses. improve staff wellbeing and ENZ’s
productivity.
24Education New Zealand
Through this stage in our evolution we will roadmap for ENZ will mean that ENZ is
also need to recognise the likelihood of ‘business led, technology enabled’.
increasing turnover levels, reflecting the
Technology underpins the delivery of our
significant recruitment we undertook four to
services globally. Establishing and then
five years ago as ENZ was established. As a
leveraging off an appropriate ICT platform is
smaller organisation, opportunities for career
key to ENZ being able to achieve its goals. We
development are somewhat restricted, but we
now have in place the infrastructure required
will continue to place a heavy emphasis on
to be a globally connected and communicating
developing our people with new on-the-job
organisation, including new global data
opportunities.
connections, document management system
As most of our work is project based, we will and customer relationship management
also build a flexible resourcing model to system. These will improve the sharing of
enhance our speed and agility. information and knowledge and encourage
greater collaboration, particularly between
Our organisational performance measures are
ENZ’s onshore and offshore staff.
reflected in individual performance
agreements. During 2017/18, work will start on the online
intelligence hub which will provide enhanced
Good employer matters
intelligence products and services for the New
We recognise the need for a diverse workforce Zealand international education industry. We
to effectively deliver services to our customers. will work to continuously improve the digital
We provide equal employment opportunities interface for clients accessing our services
to make the most of the talents of all of our online.
people.
Our expertise
Our status as a good employer will be assessed
Over the next four years we will move
against the elements and criteria set out by the
towards an investment model where we
Human Rights Commission. Over the next
allocate our resources in order to achieve
four years we will continue to ensure that all
maximum impact for a given level of risk. We
elements are in place and working well
will use data and in-market intelligence to
through our People Strategy.
continually review and refine our business
We will continue to run an employee activities, and to inform our decisions about
engagement survey. We will develop and future investment. This will enable us to
implement solutions for areas of improvement predict with greater accuracy and certainty
identified through the survey. the activities that will result in the greatest
Our technology possible return on our investment.
We will continue to implement our roadmap
for ICT. Successful implementation of theStatement of Intent 2017-2021
Monitoring organisational capability
Measure Baseline Target 2017-2021
Employee engagement. 2013/14: Ranked in the top third of Be in the top quartile of the
government agencies that complete the same staff engagement
survey. performance index for
Trend public sector organisations
as measured by an
2014/15: Ranked in the top quartile of
employee engagement
government agencies that complete the same
survey.
survey.
2015/16: The survey launch was postponed to
run in the first quarter of 2016/17.
Core unplanned turnover. For the year ending 30 June 2014: 9%. No more than 11%.
Trend
For the year ending 30 June 2015: 11%.
For the year ending 10 June 2016: 10%
Administration expenses 2013/14: 11% Between 13-18%.
as a percentage of core Trend
operating expenses.
2014/15: 14%
2015/16: 15%
Identify and actively New measure in 2017/18.
manage a targeted
portfolio of markets that
drives current
opportunities and creates
future market positions:
Country Activity Plans 100%
(CAPs) document
business activity and
investment for each
‘promote’ and
‘explore’ market
Country team reviews 100%
completed three times
per annum
26Education New Zealand
Our systems and processes
Capital and asset management intentions
The value of our capital assets is minor. The table below summarises the forecast value of our assets
at 30 June 2017.
$000 Forecast net Comment on assets Forecast Forecast Forecast Forecast
book value at forecast at 30 June 2017 2017/18 2018/19 2019/20 2020/21
30 June 2017
Property fit out 148 Lambton Quay office fit-out 30 30 30 30
completed in 2015
Information 305 ICT programme completed in 100 100 100 100
technology 2016 and document
management system
completed in 2017
Motor vehicles 90 Motor vehicles in Dubai, New - - - -
Delhi and Beijing
Office equipment 26 Lifecycle replacement only 20 20 20 20
Furniture and 22 Lifecycle replacement only 15 15 15 15
fittings
Our capital investment intentions over the next four years are that we will:
continually review our office accommodation as part of the changing needs of market development
and growth and contribute toward office refits as necessary. Our Lambton Quay lease expires
August 2020, with an option to extend for a further six years
foundational IT systems are now in place and future capital investment is largely for replacement
of user hardware at the end of useful life. In accordance with the refreshed ENZ IT strategy we
intend to shift from owning IT infrastructure to buying it ‘as a service’
start to lease vehicles when existing vehicles are due for replacement
office equipment and furniture and fittings replaced at the end of useful life.
We now have in place the infrastructure required to be a globally connected and communicating
organisation, including new global data connections and a document management system. In
2016/17 the implementation of a customer relationship management system will improve the
quality and reliability of customer interaction information. A more capable financial
management/human resource information system is also being investigated.
Risk management strategy
ENZ has a risk management and reporting framework that provides a consistent way to identify and
assess the most important risks. We will:
monitor the risks regularly through the Audit and Risk Committee
revise, where necessary, the consequence and likelihood levels for any risk
report any significant risks, and appropriate strategies to address them, to our Minister and our
monitoring agencies as they arise.
We have identified ENZ’s broad risks and mitigation strategies.Statement of Intent 2017-2021
Risk ENZ’s mitigation strategies
International education goals IESOG and government agencies develop an agreed government-
Failure to deliver on the wide approach to international education.
Government’s goals for Undertake robust strategic and business planning, including setting
international education. clear goals and medium term targets.
Engage with the industry to gain their support of the goals and to
support their work to achieve the goals.
Undertake regular reporting against approved plans.
Regularly monitor whether ENZ’s activities are having the expected
impact and, where required, adjust our activities to ensure the
achievement of the goals.
New Zealand’s international Promote New Zealand as a world-class and high value destination.
education brand Work as an IESOG leader to influence policy settings.
Failure to build and maintain Work with other New Zealand education agencies to enable the
the reputation of New collective delivery of the Government’s priorities for the education
Zealand’s international system.
education industry.
Changes to the international Promote New Zealand as a world-class and high value destination.
environment Continue market diversification of New Zealand’s international
Changes to external factors student attraction markets.
that reduce New Zealand’s Work with the industry to identify and develop opportunities for
competitiveness. education delivery offshore.
Changes to the education Use ENZ’s information and intelligence to identify changes likely to
environment globally affect the international education industry, including changes being
Changes to the way education made by New Zealand’s competitor countries.
is delivered. Work with the industry to identify and develop opportunities for
education delivery offshore.
Work with the industry and the Ministry of Education to identify
emerging changes to the way education is delivered.
Build industry capability to respond to change.
Government policy settings Work with IESOG and other government agencies to develop an
Government policy settings agreed government wide approach to international education.
that reduce New Zealand’s Work as an IESOG leader to influence policy settings.
attractiveness to potential Lead the provision of intelligence and information to drive policy
students. settings.
Engage with other education agencies to promote understanding of
New Zealand’s education system in offshore markets.
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