STATEMENT OF INTENT 2018-2022 - E.48 - Education New Zealand
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E.48
Education New Zealand
STATEMENT OF
INTENT
2018-2022
1
Statement of Intent 2018-2022
CONTENTS
Message from Board Chair........................................................................................................... 3
About Education New Zealand..................................................................................................... 5
Government priorities................................................................................................................... 7
Our operating environment .......................................................................................................... 9
Our outcomes framework ........................................................................................................... 12
Our operating intentions ............................................................................................................ 14
Our organisational development ............................................................................................... 22
Appendix One: Our statutory functions ........................................................................................ 27
Appendix Two: Glossary and abbreviations ................................................................................ 27
2
Education New Zealand
MESSAGE FROM
BOARD CHAIR
As the only government agency focused solely International education is also one of New
on international education, Education New Zealand’s key exports, supporting 33,000
Zealand (ENZ) is working at the intersection of New Zealand jobs and contributing $4.4
industry, government and students to ensure billion to GDP.
that New Zealand benefits from international
Unprecedented global demand for
education now and in the future. This
international education over the past five
Statement of Intent 2018-2022 (SoI) sets out
years has seen rapid growth in international
ENZ’s future focus with a refreshed set of four
student numbers, and significant increases in
strategic priorities.
earnings from New Zealand’s international
As we go to print on this SoI the Government education activities. Over the past two years,
has just completed consultations on a new ENZ and other government agencies have
International Education Strategy and is still focused their efforts on value and quality in
consulting on potentially substantial changes international education, and on encouraging
to immigration policy settings that might more regional growth and market diversity.
affect international student demand. The As a result, the sector has undergone
Strategy will set the strategic direction for the rebalancing from high volume to high value
sector as a whole for the period of this SoI. and we are now in a good position to achieve
Immigration policy changes could likewise further, sustainable growth.
have material impact. As both the Strategy
We will provide the thought leadership
and immigration policies are yet to be finalised
needed to ensure the sector remains successful
I note that it might be necessary for ENZ to
in an increasingly crowded market. New
review our internal strategy and our priorities
Zealand’s education providers will need to
relatively quickly. This document has been
continue to build and maintain strong and
prepared on the basis of existing policy
enduring relationships, add value beyond
settings.
simple transactions and deliver an exceptional
New Zealand relies on international trade, student experience.
global partnerships and the exchange of ideas
I would like to acknowledge the work of other
to prosper. International education, whether
government agencies who are committed to
Kiwis studying abroad, international students
supporting international education. We will
coming to New Zealand or New Zealand
continue to work with the sector and with
institutions and businesses providing services
agencies to grow a sustainable international
offshore, plays a vital role in strengthening
education sector that delivers the widest
links between New Zealand and the rest of the
possible benefits for New Zealand.
world.
Charles Finny│Board Chair Philip Broughton│Board Member
7 June 2018 7 June 2018
3
Statement of Intent 2018-2022
4
Education New Zealand
ABOUT EDUCATION
NEW ZEALAND
Our purpose is to take New Zealand’s education experiences to the
world for enduring economic, social and cultural benefits.
Who we are Foreign Affairs and Trade or with New
Zealand Trade and Enterprise.
ENZ is a Crown Agency and the only New
Zealand government agency solely focused on Our statutory functions are shown in
international education. Our role is to provide Appendix One.
a range of marketing, promotion and
Who we work with
representation functions to give effect to the
Government’s goals for international We work with New Zealand’s diverse
education. The Ministry of Education and the international education providers, including
Ministry of Business, Innovation and universities, institutes of technology and
Employment are our monitoring agencies. polytechnics (ITPs), industry training
organisations, private training establishments
In New Zealand, we have staff in Auckland,
(PTEs), English language schools (ELS) and
Wellington and Christchurch. Offshore we
schools. We also work with education agents,
have staff in Brazil, Chile, China, Germany,
and organisations that export education
India, Indonesia, Japan, Malaysia, Republic of
services, such as publishers, consultancy
Korea (Korea), Saudi Arabia, Singapore,
services and education technology businesses.
Taiwan, Thailand, the United States of
America and Viet Nam. ENZ’s offshore staff We engage with international students 1 at all
are usually co-located with the Ministry of stages of the student journey – from those who
1
International students are non-residents of New Zealand and ENZ counts international PhD students, exchange students, NZ
have expressly entered New Zealand with the intention of Aid students, foreign research postgraduate students and full
study or have enrolled with a New Zealand provider offshore. fee-paying international students as international students.
5
Statement of Intent 2018-2022
are just beginning to dream about a New performance. The Board meets regularly to
Zealand study experience through to alumni carry out governance functions and address
enjoying successful careers all around the major challenges that impact on international
globe. education in New Zealand.
Through the Prime Minister’s Scholarship On the Board’s behalf, the Audit and Risk
programme, we work with New Zealand Committee monitors the financial and risk
students by supporting overseas study management of ENZ.
opportunities that help develop their
The Human Resources/Organisation
international skills.
Development Committee assists the Board in
The next four years fulfilling its responsibilities regarding human
resources and organisational development
ENZ has a lead role in ensuring that the
policies and practices.
international education sector thrives both
now and in the future. We will be thought Several special advisers to the Board help
leaders and strategic partners for other guide and shape the Board’s work and ensure
agencies and international education connections with the strategic direction of
providers. We will do this by: other agencies. The special advisers are:
• the Chief Executive of the Ministry of
• leading international education thinking
Education
• promoting New Zealand’s quality education
• the Chief Executive of the Ministry of
• growing sustainable international education
Foreign Affairs and Trade
• developing global citizens
• the Chief Executive of the New Zealand
More details about these activities are Qualifications Authority
contained in pages 15 to 24. • the Deputy Chief Executive Labour, Science
and Enterprise from the Ministry of
Our Board
Business, Innovation and Employment
ENZ’s Board is made up of between five and • the Deputy Chief Executive Immigration
seven members appointed by the Minister of New Zealand from the Ministry of
Education. The Board is responsible for the Business, Innovation and Employment
governance of the organisation, including
setting its strategic direction and monitoring
Diagram 1: Governance of ENZ
6
Education New Zealand
GOVERNMENT PRIORITIES
The Government’s main New Zealand’s international
priorities education
We support the Government’s goals for International Education Strategy to 2030 3
sustainable economic development and
The Government will launch a new
education that equips students for the 21st
International Education Strategy in 2018/19
century. International education plays a key
to ensure ‘A thriving and globally connected
role in building the human and social capital
New Zealand through world-class
that will lead to improved wellbeing and
international education’. This new strategic
higher living standards for New Zealanders.
direction and activity will be guided by the
International education supports the following goals:
Government’s vision for a high-quality, fair
• Delivering excellent education and student
and inclusive education system that provides
experience – ensuring that international
all New Zealanders with learning
students are made welcome, safe and receive
opportunities and prepares them for the
a high-quality education in New Zealand.
future 2. It does so by enabling students to
• Achieving sustainable growth – maintaining
access specific expertise and learning
a diverse, high-value and high-quality
experiences, and to engage with people from
international education sector that shares
diverse backgrounds and viewpoints. These
its benefits across all of New Zealand.
learning experiences help to develop the
• Developing global citizens – strengthening
knowledge, attitude and skills required for
New Zealand’s connections with the rest of
responsible and active global citizenship in our
the world, and developing the skills
connected and complex world.
students need to live, work and learn in the
International education is one of New wider world.
Zealand’s most valuable exports. Our focus on
The development of the strategy was co-led
value over volume supports the Government’s
by ENZ and the Ministry of Education, in
goal of sustainable economic development.
partnership with the Ministry of Business,
Our work with the regions aims to ensure that
Innovation and Employment, the New
all of New Zealand accrues the widest possible
Zealand Qualifications Authority, Tertiary
benefits from international education.
Education Commission and the Ministry of
We support the responsible management of Foreign Affairs and Trade.
the Government’s finances by ensuring we
We have aligned our strategic themes with
deliver our work programme efficiently and
the new International Education Strategy to
effectively, and by delivering value for money.
show the contribution we intend to make
towards achieving each of the overarching
goals.
2
https://www.education.govt.nz/ministry-of- 3
This Statement of Intent includes calendar year and financial
education/information-releases/education-portfolio-work- year information. A calendar year is show as a single year, such
programme/ as 2018, while dates such as 2018/19 refer to a financial year.
7
Statement of Intent 2018-2022
New Zealand’s education system Tertiary Education Strategy
The 2016 Performance Improvement The Tertiary Education Strategy 2014-2019
Framework review endorsed our foundation outlines six strategic priorities that support
approach to our establishment and the shared outcomes for the New Zealand
acknowledged that ENZ has become the New education system. We work with New
Zealand expert in international education. Zealand’s other education agencies and with
Over the next four years, we will continue to tertiary education providers to realise the
deliver education providers and businesses, strategic priority of ‘Growing international
other government agencies and decision- linkages’, and to support the priority of
makers with authoritative, targeted ‘Strengthening research-based institutions’.
information and intelligence that gives New We do this by providing support to tertiary
Zealand a competitive edge and provides a education providers to build their
strategic influence on the government’s international capability, and by assisting
agenda for international education. tertiary education providers to promote
Education System Stewardship student mobility.
ENZ is one of New Zealand’s education In 2018/19, we will contribute to the review
agencies that have the stewardship of New of the Tertiary Education Strategy to ensure
Zealand’s education system. Over the next that tertiary education continues to benefit
three years we will engage with the other from the international connections, shared
education agencies on the Education Portfolio knowledge, and enhanced teaching and
Work Programme, contributing our specialist research that international education brings.
insight and expertise in international
education.
8
Education New Zealand
OUR OPERATING ENVIRONMENT
International education in New Zealand
Student mobility New Zealanders studying offshore
International students studying with New In 2016, 4.3% of New Zealand university
Zealand providers students undertook a period of study
overseas 5. We will work with other
In 2017, 125,392 4 international students were
government agencies, such as the Ministry of
enrolled with a New Zealand education
Education, and with education providers to
provider, a 5% decrease on the previous year.
help create an environment that encourages
The overall decrease in international student
more New Zealanders to take up international
enrolments in 2017 was driven by a 26%
study opportunities and develop their
decrease in the unfunded PTE sector and a
international capabilities.
17% decrease in the funded PTE sector. This
was partially offset by increases in the school We administer the Prime Minister’s
(+9%) and university (+7%) sectors. Scholarships for Asia and the Prime Minister’s
International student enrolments at ITPs Scholarships for Latin America, which enable
decreased by 1% between 2016 and 2017. New Zealanders to enhance their
international skills through a period of study
in those regions. In 2016/17, we funded Prime
Minister’s scholarships for 377 New Zealand
students.
The value of the industry
The estimated 2017 value of international
education in New Zealand is $4.4 billion. 6
This makes international education New
Zealand’s fifth most valuable export after logs,
wood and wood articles (worth $4.7 billion) 7.
The industry’s value includes both
international student attraction and education
delivery offshore.
In 2016, the average economic value per
international student was $32,100, a 26%
Figure 2: Regional distribution of international students 2017
4
Export Education Levy and Tertiary Single Data Return, 6
2017 International Student Enrolment Summary – as at 31
Ministry of Education. August 2017.
5
New Zealand International Education Benchmark, September 7
https://www.stats.govt.nz/news/exports-and-imports-hit-
2017. new-highs-in-2017
9
Statement of Intent 2018-2022
New Zealand international student enrolments by sector
50,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
-
2013 2014 2015 2016 2017
Schools PTE ELS ITP Universities
increase from the $25,540 per international New Zealand. We will use our experience and
student in 2014. We continue to focus on market insight to inform policy settings and
sustainable growth in the average economic practices that affect international education.
value per international student.
We will work closely with the Ministry of
Detailed intelligence and insight on Education, the New Zealand Qualifications
international education in New Zealand can Authority, the Ministry of Business,
be found on ENZ’s intelligence portal, Innovation and Employment, and other
IntelliLab. agencies to influence policies that affect
students’ and education providers’ decision
The wider New Zealand
making, and to reduce barriers to sustainable
environment development of international education.
Influencing policy development and
Telling the international education story in
change
New Zealand
New Zealand’s policy environment for
Many New Zealanders are unaware of the
international education is complex. It affects
benefits of international education for New
not only student mobility flows to and from
Zealand students and communities. Students
New Zealand, but also the attractiveness of the
studying outside their own country increase
sector to new education providers and
international connections between countries
businesses.
by building lifelong friendships and networks,
Immigration and education policy settings, and strengthen their understanding of other
both during and after study, and the cultures. We will continue to build New
recognition of New Zealand qualifications Zealanders’ awareness of the value of
internationally, affect New Zealand’s international education across New Zealand.
attractiveness to potential international
students. At the same time, policy settings
need to deliver the best overall outcomes for
10Education New Zealand
The international environment international education. These countries will
continue to be major competitors because they
There are currently an estimated 5 million
offer similar opportunities and benefits as
globally mobile students. By 2025, this is
New Zealand, and typically have greater
expected to increase by between 40 and 60%,
resources for attracting international students.
to 7–8 million. The number of internationally
mobile students is driven by a range of However, as more countries recognise and
demographic, economic, social and cultural value the social and economic contribution
factors. The most important of these factors is that international education brings, there has
growth in the number of people aged 18-25 been rapid growth in quality education supply
who belong to the global middle class and from both traditional and non-traditional
come from countries without sufficient competitors. This includes an increase in
education infrastructure to support their English-taught courses in non-English
aspirations. speaking countries in Asia and Europe.
International education is thriving With intensifying competition for
Over the past five years, the rapidly growing international students, New Zealand needs to
number of people with the motivation and remain competitive and compare favourably
resources to participate in higher education with its competitor countries in terms of
created unprecedented demand that far education quality, cost and ease of access.
exceeds the supply of quality places available Changing the way education services are
globally. International education in New delivered
Zealand and other countries with strong
Globally, education is a rapidly changing field
education infrastructure is currently thriving
with increasingly flexible programmes and
because of this growth in student mobility.
modes of delivery. This creates opportunities
Demand will decrease beyond 2025 and risks for New Zealand’s international
education sector as learners at all levels
Our current projections suggest global demand
demand greater flexibility and education
will continue to drive growth in international
choice.
education for the next 7-10 years, but beyond
this, significant challenges are emerging. These International education in New Zealand
include the changing demographics of major primarily involves fee-paying international
markets such as China and India, and rapid students attending ‘bricks and mortar’
growth in supply of quality education from institutions in New Zealand and we expect
both traditional and non-traditional this to continue over the next four years.
competitor countries. However, in the longer term, sustainable
growth will depend on how well education
From around 2025, the youth population in
providers adapt to changes in education
many countries that have historically been
demand, and in particular, how well they can
important student markets will begin to
deliver education services to the doorstep of
decline, while at the same time some
their international students through various
traditional markets will have become major
forms of transnational education (TNE).
study destinations in their own right.
Competition is intensifying
New Zealand has traditionally regarded
Australia, Canada, the United Kingdom and
the United States as its competitors in
11Statement of Intent 2018-2022
OUR OUTCOMES FRAMEWORK
Our outcome ‘New Zealand international grow awareness of New Zealand and attract
education activities provide enhanced social, high-quality students. We will capture the
cultural and economic benefits’ contributes to hearts and minds of international students
the Government’s goals of sustainable and their families by delivering consistent
economic development and education that story-telling around New Zealand’s distinctive
equips students for the 21st century. Together education experience.
with government agencies and international
Encouraging innovation and diversification
education partners, we are working to ensure
will ensure the long-term, sustainable growth
the benefits of international education are
of international education. We will continue
shared across New Zealand.
our work to diversify New Zealand’s student
The diagram on the next page sets out our attraction markets, and the variety of
medium-term strategy. It provides an programmes international students come to
overview of what we will do towards New Zealand to study. We will also continue
achieving our outcome and how we will to focus on diversifying where international
measure the impact of what we do. students study in New Zealand to enable a
more even distribution of the benefits of
To ensure New Zealand benefits from
international education.
international education now and in the future,
we will lead the international education Encouraging New Zealanders to spend time
industry in thinking and implementation by: studying overseas and making international
• taking a future focus to identify the students welcome in New Zealand will
opportunities and competencies required for contribute to the development of global
international education to thrive in the citizens. We will support activities that enable
long-term New Zealanders to share their ideas, culture
• taking a strategic focus to influence and and knowledge with the world, building
drive policy alignment across regulatory international connections and capabilities.
agencies
We will also work to continuously improve
• providing intelligence and insight that
our own insight, expertise and ability to work
enables education providers, other
with students, education providers, other
government agencies, stakeholders and
government agencies and stakeholders to
ENZ to make better informed decisions.
increase the benefits of international
Positioning New Zealand’s distinctive education to New Zealand, and ensure we
education brand for quality and value will have the right platforms and tools to do so.
12Education New Zealand
13Statement of Intent 2018-2022
14Education New Zealand
OUR OPERATING INTENTIONS
Our outcome: New Zealand international education activities provide
enhanced social, cultural and economic benefits
What will we do to achieve this? We will work with the Ministry of Education
and the Ministry of Foreign Affairs and Trade
In order to achieve our intended outcome, and
in the area of international diplomacy, and in
our four-year excellence horizon, we have
particular, leadership of NZ Inc efforts
identified four strategic priorities that shape
offshore to advance educational opportunities,
our activities as the ‘go to’ agency for
the promotion of education internationally
international education.
and the use of diplomatic activities such as
Lead international education in Free Trade Agreement negotiations.
thinking Lead information and intelligence
provision
We will lead the future thinking of the
industry and collaborate with other agencies We will continue to develop international
to give effect to the government’s goals for education information and intelligence that
international education. This will then drive meets the needs of education providers,
the activities undertaken by ENZ and other businesses and government, and which gives
agencies to support sustainable growth of the New Zealand a competitive edge.
sector.
In 2016/17 we launched an online intelligence
Inform and influence government hub for use by education providers and other
agencies in support of international agencies. We will continue to develop and
education refine our intelligence and insight so that we
lead:
We will collaborate closely with other agencies
to create an environment in which • information and intelligence provision on
international students receive a consistently international education’s markets, student
high-quality education and a positive student experiences and products
experience in New Zealand. We will work to • information and intelligence provision on
ensure that the social, cultural and economic the current state of international education,
benefits of international education are both in New Zealand and globally
understood and shared across New Zealand. • the future thinking of the industry.
We will take a strategic focus to influence
policy alignment across regulatory agencies in
support of international education.
We will operate as NZ Inc offshore, working
interactively with other New Zealand agencies
and supporting each other’s activities to
promote New Zealand.
15Statement of Intent 2018-2022
ENZ’s ‘virtual classroom’ at the Thailand Education Fair August 2017
Promote New Zealand’s quality We will deliver integrated digital advertising,
social media and public relations campaigns in
education
ENZ’s priority markets. These campaigns will
We will capture the hearts and minds of focus on student attraction across priority
international students and their families by sectors within each market, combining our
delivering consistent story-telling around global brand messages with country-specific
New Zealand’s distinctive education content. All our activity will encourage
experience. This story-telling will reinforce students to visit our student attraction website
that New Zealand is an open, welcoming www.studyinnewzealand.govt.nz. This
country that provides students with a diverse website directs enquiries and interest from
range of rich and rewarding education potential international students and their
experiences to prepare them for the future. families through to institutions and agents.
Promote the New Zealand education We will continue to evolve our database
brand marketing programme to ensure we capture
We will use an updated ‘Think New’ brand details of high-quality student and parent
strategy to position New Zealand’s distinctive prospects across our website and other
and high-quality education offering. We will channels. We will then engage and convert
communicate this quality education message these prospects through the MyStudyNZ
to high-value potential students across a range matching service and ongoing
of channels, with the goal of raising their communications, tailored to their preferences
awareness and preference for New Zealand. and study interests.
16Education New Zealand
Our database marketing programme will also advocacy for a New Zealand education and
be used to give us insight into which channels recruit them to provide authentic story-telling
are delivering the strongest engagement and to others about their New Zealand education
conversion to study in New Zealand. These experience.
insights will be used to inform our channel
We will encourage education providers to use
strategy for 2018/19 and beyond.
our brand activity, marketing campaigns and
Education agents will be integrated into all of the New Zealand Story as support for their
our marketing activity. A new agent training own promotional activity. We provide
platform will ensure agents deliver our brand marketing support to the sector by providing
story, the unique benefits of a New Zealand the ‘Think New’ brand and ENZ’s Brand Lab
education, key messages about our regional marketing toolkit for use in promotional
strengths, and set clear and realistic activities. These tools are targeted at providers
expectations for a satisfying student seeking to attract international students to
experience. A revamped Education New New Zealand, and deliver education services
Zealand Recognised Agents (ENZRA) offshore.
programme will ensure ENZ and education
ENZ will also deliver other promotional
providers have access to strategic agent
activities in specific markets, including:
partners around the world who are champions
for a New Zealand education. • search engine marketing
• social media
All our attraction marketing activity will be • education agent seminars
integrated with our overall student journey • media and education familiarisation
strategy. We will ensure our brand promise is visits to New Zealand
supported through our student experience • public relations
initiatives. We will work with current and • education fairs
former international students to foster their
Impact: The economic value from the international education sector is
increased.
Indicators of success:
The economic value 8 from New Zealand’s international education sector.
Actual 2016 Target 2018 Target 2020 Target 2022
$4.47b 9 $4.6b Increase Increase
The percentage of prospective students in priority markets who rank New Zealand in the top three
preferred countries 10.
Actual 2016/17 Target 2021/22
13% Increase
8
ENZ commissions a full economic value analysis (EVA) of the international education sector biennially. In alternate years, ENZ reports
an estimated industry value based on the most recent EVA and current year student enrolment figures.
9
Education New Zealand: New Zealand International Education Snapshot – 2016 Full Year.
10
ENZ measures the preference of prospective students in priority markets as part of its regular brand monitoring activity. ENZ reports
the result annually, although the target is focused on an increasing trend over a four-year period.
17Statement of Intent 2018-2022
Grow sustainable international • sharing of best practice in international
education education across education sectors within
the region(s)
Drive diversification
• supporting capability building and
Diversification of markets and products increasing co-ordination for international
remains a priority. ENZ will continue to education providers within the region(s)
develop an evidence-based approach to • identifying and working to remove regional
investment in global promotional activities, barriers and constraints to growth in
whereby the mix of investment between international education
globally focused digital marketing campaigns • support for high-impact investment
and in-country market activities is informed projects.
by the effectiveness of promotional channels
The activities will be designed to:
in each market.
• increase awareness of the importance of
ENZ’s investment in destination marketing
international education on a regional basis
and promotion will continue to be
• support specific growth initiatives
underpinned by our annual activity planning
appropriate to that region.
process. We will regularly review and
prioritise markets to ensure we continue to Support industry development
maximise the benefit for New Zealand, and We will undertake activities to continue to
ensure we have the agility to take advantage of build the international education sector’s
emerging opportunities. capability. The activities will evolve to reflect
Continue regional diversification ENZ’s value proposition and feedback from
within New Zealand our annual industry survey. Activities may
include:
New Zealand’s regions are well placed to offer
rich and diverse experiences and opportunities • developing and providing tools for use by
to international students and we will actively the sector 11
promote their distinctive education offerings. • organising seminars, conferences or
We want to ensure that all of New Zealand professional development for the
accrues the widest possible benefits from international education sector, or a specific
international education. subsector
• providing co-funding for international
We will continue to work with education
education projects
providers, local government/regional economic
• supporting regional providers and agencies
development agencies and communities to
to develop their own distinctive education
support and encourage the growth of
stories and student experience programmes.
international education and its contribution to
business and economic growth in the regions.
Support for regions will be based on a
partnership approach and will vary based on
growth potential, local capability, and
potential for impact as an enabler for economic
growth. Activities will include:
11
IntelliLab, Skills Lab, The Brand Lab
18Education New Zealand
Understand international education necessarily linked to a specific location. We
capacity and capability envisage our support will vary from project to
project, and may include:
We will develop a more in-depth
understanding of the capacity and capability • providing market intelligence
for international education in New Zealand so • providing advice on the steps involved in
that we can identify both the opportunities exploring a potential opportunity
for, and the barriers to, sustainable growth. • supporting a delegation visit to explore
We will encourage providers to collaborate opportunities in a market
with partners so they can benefit from • helping a New Zealand provider to
opportunities that exceed the capacity or undertake due diligence of a proposed deal
capability of a single provider. • providing support to investigate a potential
new market.
We will also continue to work with the
education sector to identify and develop We will work with other New Zealand
opportunities for education delivery offshore. government agencies to promote government
Most of the offshore activities undertaken by to government relationships that support
education providers are project based and not international collaboration and partnerships.
Impact: The number of international students in regions 12 is increased.
Indicator of success:
The number of international students enrolled to study outside Auckland.
Actual 2016 Actual 2017 Target 2018 Target 2019 Target 2020 Target 2021
49,133 13 50,690 14 Increase Increase Increase Increase
Impact: The economic value per international student increased.
Indicator of success:
The economic value per international student 15.
Actual 2016 Target 2018 Target 2020 Target 2022
$32,100 Increase Increase Increase
12
All of New Zealand, excluding Auckland. 15
Calculated by dividing the total economic value (from the
13
Education New Zealand: New Zealand International Student biennial EVA) by the number of international student
Enrolments – 2016 Full Year. enrolments.
14
Education New Zealand: New Zealand International Student
Enrolments – 2017 Full Year (provisional).
19Statement of Intent 2018-2022
Develop global citizens We will continue to work with education
providers, student groups, government
International education brings people together
agencies, local government and community
from all parts of the globe to share ideas, skills
groups to ensure the overall student
and knowledge, and in doing so creates
experience – from recruitment through to
enduring friendships. International education
advocacy activities after graduation – builds
enables New Zealanders to feel at home in the
on New Zealand’s positive and distinctive
world, and the world to feel at home in New
brand of education.
Zealand.
We will collect feedback from international
Support student experience and
students to ensure that their expectations are
wellbeing
met.
Placing students at the centre of our approach
Telling the story
is vital if we are to stay abreast of current and
future needs and trends, and ensure New International education needs to operate with
Zealand continues to present an attractive, an accepted social licence in New Zealand.
compelling proposition to internationally This will help New Zealand maintain a
mobile learners. reputation for being a welcoming place for
international students.
In 2017/18, we developed a student journey
strategy and over the next four years we will We will broaden understanding of the value of
continue to bring the international student international education by New Zealanders,
experience and student voice into key particularly the social, cultural and economic
decision-making to ensure consistent benefits. To do this we will continue to tell the
standards of high-quality education, pastoral international education story and improve our
care and living experience are the mark of understanding of New Zealanders’ perceptions
international education in New Zealand. of international education.
We will develop a Student Experience digital We will develop and launch a digital media
platform to provide consistent, relevant and centre that showcases the breadth and quality
accessible information for international of international education in New Zealand.
students, via a single trusted source. It will This will help both telling the story within
serve as a ‘one-stop shop’ for content from NZ New Zealand, and in supporting ENZ’s in-
Inc partners and other organisations, tailored country and other digital activities to promote
for an international student audience. New Zealand’s education internationally.
20Education New Zealand
Administer scholarship programmes and maintain links between academic
for New Zealanders institutions, promote the high quality of the
New Zealand education system and
We will help New Zealand students build life-
encourages student mobility.
long friendships and networks in Asia and
Latin America by administering the Prime Administer scholarships for
Minister’s Scholarships for Asia and the Prime international students
Minister’s Scholarships for Latin America.
We will administer the New Zealand
These scholarships enable New Zealanders to
International Doctoral Research Scholarships
enhance their skills through study offshore
that fund top international students to come
across a wide range of courses and
to New Zealand to undertake PhD study.
international locations.
The presence of skilled New Zealanders
studying internationally also helps to establish
Impact: International students have a positive experience.
Indicator of success:
The proportion of international students who were satisfied or very satisfied with their overall
experience 16.
Target 2017/18 Target 2018/19 Target 2019/20 Target 2020/21 Target 2021/22
Revised measure ≥ 85% 88-95% 88-95% 88-95%
Impact: New Zealanders value the social and cultural benefits that
international education brings.
Indicator of success:
Awareness of the contribution of international education to New Zealand 17.
Actual 2016/17 Target 2021/22
56% 18 Increase
16
Measured by surveying international students. This measure applies to any sectors surveyed in 2018/19 as not all sectors are surveyed
every year. Recent sector results are published in Education New Zealand's Annual Reports.
17
ENZ commissions research (including both qualitative and quantitative approaches) to identify New Zealanders’ perceptions of
international education. The target is focused on an increasing trend over a four-year period.
18
Percentage of research participants who endorse or support international education.
21Statement of Intent 2018-2022
OUR ORGANISATIONAL
DEVELOPMENT
ENZ’s current capabilities, systems and Our people
processes position us well to make a significant
Our values create the foundation for ENZ and
contribution towards New Zealand’s
support the ‘Think New’ brand we use to
international education goals. Since our 2016
promote international education. They are:
Performance Improvement Framework
review we have strengthened our intelligence • Think Bold
and insight capabilities and our understanding • Think Open
of international students’ expectations, • Think Team
preferences and experiences. We will continue to develop our approach to
We will ensure our organisational ensure we have a global team with the
development activities are well aligned with flexibility and agility to ensure ENZ is fit for
our long-term strategy and support the purpose. This includes ensuring we have
efficient and effective delivery of our activities. people with the appropriate capabilities in the
Some of the activities we will deliver over the right locations to deliver on the organisational
next four years require new skills, platforms or demands highlighted in ENZ’s PIF review.
tools. We will address these gaps to ensure we We evolve our People Strategy to ensure it is
can deliver on our long-term strategy. appropriate to the needs and business model of
We will work within the spirit of the whole- ENZ. The key elements of the current
of-government directions for procurement, Strategy are:
information and communications technology 1. planning and resourcing
(ICT) and property to ensure we have efficient 2. employee engagement and performance
and effective back-office services. We will improvement
measure our efficiency and effectiveness by 3. developing our people
monitoring the ratio of administration 4. recognising and rewarding our people.
expenses to core operating expenses.
We will lead staff engagement initiatives to
Measure Target 2018-2022 improve staff wellbeing and ENZ’s
productivity.
Ratio of administration 13-18%.
expenses to core operating As most of our work is project based, we will
expenses. also build a flexible resourcing model to
enhance our speed and agility.
Actual results
Our organisational performance measures are
20%
reflected in individual performance
15%
agreements.
10%
5%
0%
2013/14 2014/15 2015/16 2016/17
22Education New Zealand
Measure Target 2018-2022 Our technology
Core unplanned turnover. < 11%. We will continue to implement our roadmap
for ICT. Successful implementation of the
Actual results for the year ending roadmap for ENZ will mean that ENZ is
15% ‘business led, technology enabled’.
10%
Technology underpins the delivery of our
services globally. Establishing and then
5% leveraging off an appropriate ICT platform is
key to ENZ being able to achieve its goals. We
0%
30-Jun-15 30-Jun-16 30-Jun-17
have the infrastructure in place to be a
globally connected and communicating
Good employer matters organisation, including global data
We recognise the need for a diverse workforce connections, document management system
to effectively deliver services to our and customer relationship management
stakeholders. We provide equal employment system. These support the sharing of
opportunities to make the most of the talents information and knowledge and encourage
of all of our people. collaboration, particularly between ENZ’s
onshore and offshore staff.
Our status as a good employer will be assessed
against the elements and criteria set out by the During 2018/19 we will continue to develop
Human Rights Commission. Over the next our digital platforms and support services as
four years we will continue to ensure that all part of our data driven, digital approach to
elements are in place and working well global marketing and promotion. This is
through our People Strategy. intended to create a seamless international
student journey from registering interest
We will continue to run an employee through to graduation and post-study.
engagement survey. We will develop and
implement solutions for areas of improvement Our expertise
identified through the survey. As part of our move towards an investment
model, we will redevelop the investment
Measure Target 2018-2022
approach underlying the Country Activity
Employee engagement Top quartile of the staff Plan process to drive greater market, product
engagement and regional diversification. This supports our
performance index for move towards an investment model where we
the public sector. allocate our resources to achieve maximum
impact for a given level of risk. We will use
Actual results
data and in-market intelligence to continually
2014/15: In the top quartile of government
review and refine our business activities, and
agencies that complete the same survey.
to inform our decisions about future
2015/16: The survey launch was postponed until investment. This will enable us to predict with
the first quarter of 2016/17. greater accuracy and certainty the activities
2016/17: In the top quartile of the staff that will result in the greatest possible return
engagement performance index for the public on our investment.
sector.
23Statement of Intent 2018-2022
Measure Target 2018-2022
Identify and actively manage a targeted portfolio of markets that drives current
opportunities and creates future market positions:
• Country Activity Plans (CAPs) document business activity and investment for each
‘promote’ and ‘explore’ market 100%
• Country team reviews completed three times per year. 100%
Our systems and processes
Capital and asset management intentions
The value of our capital assets is minor. The table below summarises the forecast value of our assets
at 30 June 2018.
$000 Forecast net Comment on assets forecast at Forecast Forecast Forecast Forecast
book value at 30 June 2018 2018/19 2019/20 2020/21 2021/22
30 June 2018
Furniture and office
equipment 65 Lifecycle replacement only 35 35 35 35
Lifecycle replacement of
Computer hardware
desktop computer hardware and
and Intangible 321 100 100 100 100
a continued move to the cloud
assets
and ‘as a service’ model
Motor vehicles 25 Motor vehicle in Beijing only - - - -
Leasehold
Lambton Quay office fit-out
improvements and 137 completed in 2015 30 30 30 30
make-good
Our capital investment intentions over the • Periodically review our office
next four years are that we will: accommodation in response to the changing
needs highlighted above and contribute
• Replace furniture and office equipment at
toward office refits as necessary. Our
the end of its useful life
Lambton Quay lease expires August 2020,
• Replace desktop computer hardware at the
with an option to extend for a further six
end of its useful life and we will continue to
years
develop intangible assets, however in line
with our ICT strategy we intend to shift our We now have in place the infrastructure and
data to the public cloud and purchase ICT platforms required to be a globally connected
infrastructure, platforms and software ‘as a and communicating organisation, including
service’ new global data connections, video
• Reduce ownership of vehicles and lease conferencing solution, a document
them instead which is a more flexible management system and customer
approach as part of the changing needs of relationship management system. This has
market development and growth seen an improvement in data and personal
interaction across the organisation.
24Education New Zealand
Risk management strategy • revise, where necessary, the consequence
and likelihood levels for any risk
ENZ has a risk management and reporting
• report any significant risks, and appropriate
framework that provides a consistent way to
strategies to address them, to our Minister
identify and assess the most important risks.
and our monitoring agencies as they arise.
We will:
We have identified ENZ’s broad risks and
• monitor the risks regularly through the
mitigation strategies 19.
Audit and Risk Committee
Risk ENZ’s mitigation strategies
New Zealand’s international • Support the implementation of the New Zealand International Education
education goals Strategy.
Failure to deliver on the • Work with the international education sector to gain their support of the
Government’s goals for Government’s goals and ENZ’s work.
international education. • Undertake robust strategic and business planning, including prioritising
activities and setting clear goals.
• Monitor our progress towards our goals, including undertaking regular
reporting against our plans.
New Zealand’s international • Continue to position the Think New education brand to create compelling
education brand reasons to study in New Zealand and promote New Zealand as a world-
Failure to build and maintain the class and high-value destination.
reputation of New Zealand’s • Develop and launch a digital media centre to promote New Zealand’s
international education industry. quality education.
• Work with other New Zealand education agencies to ensure international
students are satisfied with their experience in New Zealand.
• Work with the international education sector to strengthen their
capability in promoting and delivering New Zealand’s international
education products and services.
Changes to the global • Promote New Zealand as a world-class and high-quality destination.
environment • Continue market diversification of New Zealand’s international student
Changes to external factors that attraction markets and pivot between markets as appropriate.
reduce the attractiveness of New • Monitor competitor countries’ policies, practices and targets for
Zealand’s international education international education.
sector.
Changes to the global education • Work with the sector and Ministry of Education to identify changes and
environment trends likely to affect international education, including changes being
Changes to the way education is made by New Zealand’s competitor countries.
delivered globally. • Build sector capability to respond to change.
• Use existing digital assets and develop new digital assets to showcase New
Zealand ‘s offshore education and training offerings.
• Develop and implement a product innovation incubator.
19
Current proposed changes to Government settings have the
potential to change the risks and mitigations.
25Statement of Intent 2018-2022
Risk ENZ’s mitigation strategies
New Zealand government policy • Continue to position the Think New education brand to create compelling
settings reasons to study in New Zealand and promote New Zealand as a world-
Government policy settings that class and high-value destination.
reduce New Zealand’s • Influence policy settings and ensure agencies understand the potential
attractiveness to potential implications of policy settings via the International Education Agencies
students. group.
• Lead the provision of intelligence and information to drive policy settings.
ENZ’s reputation • Maintain a clear understanding of the sector’s needs.
Lack of trust in ENZ by the • Ensure the sector understands ENZ’s role and long-term strategy.
international education sector or • Monitor the quality of the products and services we deliver to the sector,
other government agencies. and whether they meet the sector’s needs.
ENZ’s organisational development • Undertake robust strategic and business planning, including prioritising
ENZ lacks the capability or activities and setting clear goals.
capacity to achieve its long-term • Identify our capability and capacity needs and address the gaps to ensure
goals or deliver its work we can effectively and efficiently deliver on our long-term strategy.
programme. • Work within the spirit of the whole-of-government directions for
procurement, ICT and property.
26Education New Zealand
APPENDIX ONE: OUR STATUTORY
FUNCTIONS
ENZ’s functions are specified in section 270 of the Education Act 1989. Our statutory functions are
to:
• deliver strategies, programmes and activities for promoting, together with providers and other
government agencies, New Zealand education overseas
• promote New Zealand as an educational destination for international students
• promote the provision of New Zealand education and training services overseas
• manage, in collaboration with other government agencies, activities undertaken by representatives
appointed to act on behalf of the New Zealand Government in relation to international education
• carry out research on international education markets and marketing strategies
• administer any international programmes or activities that are consistent with the Government’s
policy on international education
• provide information, advice, and assistance to providers on strategies to promote industry
coordination and professional development
• provide information to international students about living and studying in New Zealand
• work with other agencies to ensure that international students are adequately supported while
living and studying in New Zealand
• foster collaborative networks with former international students.
APPENDIX TWO: GLOSSARY AND
ABBREVIATIONS
ELS English language school
ENZRA Education New Zealand Recognised Agent
EVA Economic value analysis
ITP Institute of technology and polytechnic
The collaboration of New Zealand government agencies, particularly when
NZ Inc
operating offshore
PTE Private training establishment
Student mobility refers to students moving from their home country to
Student mobility
another country (or countries) to study
Transnational education, which is the provision of education by institutions in
TNE
one country to students in another country
27Statement of Intent 2018-2022
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Industry website: www.enz.govt.nz ISSN 2253-4814 (Print)
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