STATISTICS - 2012-2013 Industry

 
 
STATISTICS - 2012-2013 Industry
2012-2013 Industry
                                         STATISTICS
                                           RECORD-BREAKING
                                        GROWTH: $7.47 BILLION
                                             IN NAIL SERVICES

                                              BOOTH RENTAL RATES
                                                 DECLINE SLIGHTLY

                                 GEL-POLISH CONTINUES ITS
                                      SERVICE DOMINANCE

                                   CELEBRITIES & NAIL ART — BIGGEST
                                       INFLUENCES ON THE INDUSTRY

                                       32% OF SALONS ADD A
                                        NEW SERVICE IN 2012

                                              NAIL TECHS EMBRACE
                                       ONLINE TOOLS, SOCIAL MEDIA




                spon
                sponsso
                  ons ore
                      ore
                       r db
                          byy




bb2012-13stats_reprints.indd 1                           11/13/12 4:36 PM
STATISTICS - 2012-2013 Industry
INDUSTRY OUTLOOK
 INDUSTRY STATISTICS
                             There are LOTS of reasons that the nail business is                         These graphs below represent the percentage
                         enjoying big increases … in popularity, in service prices, in the               of total number of services done in the salon.
                         number of salon customers, in new services. You can read
                         about the trends influencing the professional nail industry on        manicures            pedicures       gels (traditional) gels (brush-on)
                         page 58. The nail industry grew to a record $7.47 billion this
                         year. The only area we’re seeing slowing growth is in the
                         number of new salons opened and the number of new nail                   19%                 23%                  18%                13%
                         technicians. But we believe we’ll see more and more young
                         people look to a nail career with greater interest now because
                         it’s an opportunity to earn a good living, make your own                        acrylics               nail art          other services
                         flexible hours, and do something that is creative and fun.
                             Our Big Book statistics are a labor of love. Doing this every
                         year gives us a chance to quantify for the industry — and for                     11%                   12%                   4%
                         the world at large — that nails are important in the American
                         economy. The industry is the source of so many jobs, not
                         just nail techs and salon owners, but beauty dealers,
                         manufacturers, and all the other kinds of suppliers whose
                         focus is nails. We’re proud to be part of that.
                             And we’re proud and grateful for our association with OPI                       These graphs below represent the
                         Products for this special section of our annual Big Book. OPI’s                percentage of dollar volume done in the salon.
                         sponsorship of the annual industry statistics section is made
                         possible by OPI’s generous support, and I personally thank            manicures            pedicures       gels (traditional) gels (brush-on)
                         George Schaeffer and Suzi Weiss-Fischmann, without whom
                         the depth and breadth of our research would not be possible.
                             All of this information will be available on our website all         22%                  29%                 11%                15%
                         year long, as well as prior years’ data so you can compare
                         and contrast over several years. If you have any specific
                         questions, I welcome them personally. You can e-mail me at                    acrylics              nail art             other services
                         cyndy.drummey@bobit.com.                      — Cyndy Drummey


                                                                                                         10%                    7%                     6%

                                        WE PULLE
                                                   D DATA T
                                       A VARIET                  HIS YEAR
                                                   Y OF SOU                  FROM
                                                               RCES:
                                          An online
                                                     survey of o
                                         online use               ur readers
                                                    rs (more th               hip and
                                                                  an 1,400 re                             2-YEAR COMPARISON OF INDUSTRY SIZE
                                         An e-maile                            sponses)
                                                     d survey to
                                        VietSALO                   the readers
                                                    N (456 re                    of
                                                                sponses)
                                        Regular m
                                                   onthly polls
                                       of NailsMa                of our onlin
                                                   g.com                      e users
                                       Focus grou
                                                   ps conduc
                                                               ted at our
                                                                                                             2011                               2012
                                      headquart                            NAILS
                                                 ers office in
                                      Research a                California
                                                  nd data-ga
                                     outside gro              thering do                                $7.30 billion                      $7.47 billion
                                                 ups, includ              ne by
                                     Labor Stati              ing the Bure
                                                stics, the st               au of
                                    cosmetolo                ate boards
                                               gy, busine                 of
                                    and severa             ss license
                                               l others                databases,                These figures represent the total dollars spent in nail salons.

                                                                                                                  Footnotes: *2011 Big Book [1] NAILS circulation data
                                                                                                            [2] NAILS web poll, 9/2012 [3] Google Analytics, 11/2012

                         Market size calculation is determined by calculating the number of each service offered, average service price, number of salons offering that
                         service, and number of practicing nail technicians by state. When we project the overall industry number we weight the Vietnamese service prices
                         differently than non-Vietnamese prices, as research has shown that there is as much as a 40% difference in average prices. Our methods for
                         calculating market size are proprietary and have been honed over 20 years of doing this, but we welcome your comments and challenges because
                         it makes us better! As our cover says every month: We are DEDICATED to the SUCCESS of the professional nail industry.                        >>>

                       2 |   NAILS MAGAZINE       |   2012-2013 THE BIG BOOK



bb2012-13stats_reprints.indd 2                                                                                                                                11/13/12 4:36 PM
STATISTICS - 2012-2013 Industry
5




                                                                                                      PRO
                                 1              2              3
                                                                                                      PREP
                                                                                4
                                                                                                      PRODUCTS
                                                                                                      1 Swiss Blue Liquid Hand Soap
                                                                                                        Washes away germs and bacteria.
                                                                                                      2 Swiss Hand Guard Antiseptic Handwash Gel
                                                                                                        Kills germs and keeps them in check during nail prep.
                                                                                                      3 N.A.S. 99 Nail Cleansing Solution
                                                                                                       Cleanses nails and removes gel residue.
                                                                                                      4 Bond-Aid pH Balancing Agent
                                                                                                        Ensures lift-free, chip-proof GelColor services.
                                                                                                      5 PusherPlus Titanium Multi-Use Pusher
                                                                                                        Pushes cuticles and details nails with a built-in cleaning edge



                         GELCOLOR • ICONIC OPI COLOR IN A SERVICE ONLY YOUR SALON CAN DELIVER!
                                                          MODEL IS WEARING GELCOLOR BY OPI VAMPSTERDAM
                                 FOR MORE INFORMATION ABOUT GELCOLOR BY OPI, LOG ON AS A PRO AT OPI.COM!
                                                        ©2013 OPI Products Inc. Call 800.341.9999 or visit opi.com




bb2012-13stats_reprints.indd 3                                                                                                                                            11/13/12 4:36 PM
STATISTICS - 2012-2013 Industry
THE “AVERAGE NAIL TECHNICIAN”
 INDUSTRY STATISTICS          Nail technicians are predominantly female, early middle-aged, have finished some college, and have not been doing
                              nails most of their professional lives. The “average nail tech” is married with kids and she works part-time.



                                                     NAIL INDUSTRY ETHNIC BREAKDOWN
                                                                                                                                                         The nail industry is somewhat polarized,
                                                                                                                          Vietnamese 48%               in that there are two primary and distinct
                                                                                                                            Caucasian 42%              groups that make up the majority of industry
                                                                                                                                                       professionals: Caucasian and Vietnamese,
                                                                                                                   African-American 6%
                                                                                                                                                       with Vietnamese being the largest and most
                                                                                                                                    Other 4%           consistently growing segment.


                                    WHICH DESCRIBES YOUR FAMILY SITUATION?                                                               HOW MANY HOURS DO YOU WORK EACH WEEK?

                                                                                                                                          5 or fewer................................5%
                                                                                                                                          6-10...........................................8%
                                                                                                                                          11-15...........................................5%
                                                                                                                                          16-20.........................................7%
                                Married                   Unmarried                    Married                     Unmarried
                                with kids                  with kids                  with no kids                 with no kids           21-25.........................................8%
                                   51%                         17%                         14%                           18%
                                                                                                                                          26-30......................................13%
                                                                                                                                          31-35.......................................12%
                                            HOW LONG HAVE YOU BEEN DOING NAILS?
                                                                                                                                          36-40.....................................18%
                         One year or less                     1-2 years                  2-3 years                      4-5 years
                                                                                                                                          41-45.......................................11%
                                                                                                                                          46-50.......................................8%
                                   11%                          13%                          10%                          9%
                                                                                                                                          More than 50........................5%


                                            6-7 years                      8-9 years                       10+ years
                                                                                                                                                                                                       U?
                                                                                                                                                                                                   E YO
                                                                                                                                                                                                 AR       Over 50
                                                  6%                                                         46%                                                                               D           20%
                                                                               5%
                                                                                                                                                                                       OL
                                                                                                                                                                                    W
                                                                                                                                                                                  HO



                                                                                                                                                                                                           46-50
                                                                                                                                                                                                            12%

                                                                                                                                                                                                           41-45
                             WHAT IS THE HIGHEST LEVEL OF                                                                                                                                                  16%
                             SCHOOL YOU HAVE COMPLETED? *
                                                                                                                                                                                                           36-40
                             Some high school........................................................................        4%          Gender*                                                            17%

                             Finished high school.........................................................                  28%                                                                             31-35
                                                                                                                                                 97%                                                        15%
                                                                                                                                               female
                             Some college/AA degree....................................                                     42%
                                                                                                                                                                                                           26-30
                                                                                                                                                                                                            11%
                             Finished college...............................................                                17%                   3%
                                                                                                                                                male                                                    25 or younger
                                                                                                                                                                                                             9%
                             Some graduate school........................                                                    4%

                             Finished graduate school.........                                                               5%


                       4 |     NAILS MAGAZINE                  |   2012-2013 THE BIG BOOK                                                                                                                       >>>


bb2012-13stats_reprints.indd 4                                                                                                                                                                            11/13/12 4:36 PM
STATISTICS - 2012-2013 Industry
OP
                                  S   I RAP
                                              ID
                        DR                         R                       DRIPDRY LACQUER DRYING DROPS   I RAPIDRY QUICK-DRY TOP COAT
                          1#
                                                   Y
                    G
                  IN




                              GET DRY... IN THE
                                                       QU
               ER DRY




                                                       IC K D R Y T O




                        SALON
                        BRAND                                             BLINK OF AN EYE!
                QU    C
                   LA




                                                                      P




                                                   C
                                                                          A New Look from the #1 Salon Brand!
                                           OA
                          RY                 T
                               DRIPD   I




                                                                                                                     Call 800.341.9999 or visit opi.com
                                                                                                                         ©2013 OPI Products Inc.




bb2012-13stats_reprints.indd 5                                                                                                                   11/13/12 4:36 PM
STATISTICS - 2012-2013 Industry
A CLOSER LOOK AT SALON LIFE
 INDUSTRY STATISTICS         Nail technicians and nail salons have been trying to create a more professional
                             environment in the salon, enforcing dress codes, strict adherence to booth rental
                             rules, and staying alert for constant innovation.


                                                                                                                        IF YOU DO HAVE A SALON DRESS CODE, WHAT IS IT?*
                                                                                                                      nice jeans 1%
                                                                                                                      all white or white & accent color (but not black) 2%
                                                                                                                     “trendy/stylish” attire 3%
                                                                                                                      white lab coat or jacket 4%
                                                                                                   scrubs 6%
                                 DOES YOUR

                                                                                                                                        9% specifically prohibit nail techs
                             SALON HAVE A DRESS                                                 all black 1
                              CODE OR REQUIRE                                                              3%
                                A UNIFORM? *                                                                                            from wearing jeans.
                                                                                    black & w
                                     YES                                                                                                5% have a dress code that allows
                                                                                             hite or bla
                                                                                     an accen            ck &
                                       34%
                                                                                              t color 21
                                                                                                        %
                                                                                                                                        either a daily color scheme change or
                                                                       salon-bra
                                                                                nded top                                                more casual attire on weekends.
                                                                                         or salon
                                                                               smock/a            uniform/
                                                                                                                                        1% specifically prohibit open-toe
                                                                                       pron 24%

                                                                      business                                                          shoes, flipflops, shorts, sweats, midriffs,
                                                                               casual or
                                                                              dress cod common-sense                                    sneakers, or cleavage-revealing attire.
                                                                                         e 26%



                                                                    Nails-only Full-service salon                                  Day/hotel/           School
                                                                      salon      offering nails                                   destination spa                          Other
                                                                                                                   Mobile-
                                                                                                                  or home-
                             HOW WOULD                                                                           based salon
                             YOU DESCRIBE
                                         1
                             YOUR SALON?
                                                                     56%                        29%                  4%               3%               2%                 6%




                        HOW MANY NAIL TECHNICIANS WORK AT
                                                                                                      WHICH BEST DESCRIBES YOUR CURRENT EMPLOYMENT SITUATION?
                        THIS LOCATION (INCLUDING YOURSELF)?
                                I am the ONLY nail technician                                        Nail technician
                                working at this location........................54%               (booth renter or salon Nail technician                                Student
                                                                                                    owner doing nails)    (employee)          Cosmetologist          or apprentice
                                   2 nail techs...........................................17%

                                       3 nail techs.....................................10%              55%                   14%                  9%                    7%

                                            4 nail techs................................ 7%
                                                                                                                       Salon manager or                     Salon manager or
                                                                                                                       nail dept. manager   Salon owner     nail dept. manager
                                                 5 nail techs..........................4%                Other            (doing nails)   (NOT doing nails) (NOT doing nails)

                                                     6 nail techs....................2%
                                                                                                          6%                   5%                   3%                     1%
                                                             7+ nail techs...........6%


                       6 |   NAILS MAGAZINE              |    2012-2013 THE BIG BOOK                                                                                               >>>


bb2012-13stats_reprints.indd 6                                                                                                                                              11/13/12 4:36 PM
STATISTICS - 2012-2013 Industry
CE   I   ORIG
                                            N      AN                   I NA
                                         TE                                    L



                                       1
                                     N

                                               #



                                                                                   IM
                               AI
                           I M




                                                                                      AT
                                                                                         T
                           BRITTLE




                                                                                         E
                                     SALON



                                                                                       I SENSITIV
*
                                         BRAND
                        Y&
                              DR




                                                                                      E
                                                                                     &
                                     I


                                                                              PE
                                         IN                              EL
                                              TH                  IN G
                                                   I SOFT &




                                                                                                    NAIL ENVY NATURAL NAIL STRENGTHENERS


                                                                                                    GET NAILS
                                                                                                     TO ENVY!
                                                                                                         A New Look from
                                                                                                        the #1 Salon Brand!


                                                                                                                         Call 800.341.9999 or visit opi.com
                                                                                                                             ©2013 OPI Products Inc.




    bb2012-13stats_reprints.indd 7                                                                                                                   11/13/12 4:36 PM
STATISTICS - 2012-2013 Industry
SAFE AND HEALTHY WORKING HABITS
 INDUSTRY STATISTICS         Nail technicians are concerned about their health, but they haven’t taken all the precautions they can to protect
                             themselves from work-related injuries like carpal tunnel or allergic reactions. Only 21% wear gloves most of the time.


                                                                                                Through a spouse’s or partner’s policy                    38%

                                                                                                On my own policy                                          16%
                                                           DO YOU
                                                                                                Covered by Medicare or Medicaid                           7%
                                                           HAVE MEDICAL
                                                           INSURANCE?                           Covered by a work policy at another job                   5%

                                                                                                Covered by the salon policy                               5%

                                                                                                Covered on parents’ policy                                4%
                                     YES
                                       77%                       NO                             Other kinds of coverage                                   2%
                                                                 23%
                                     HOW OFTEN DO YOU WEAR
                                       PROTECTIVE GEAR?                                          DO YOU HAVE ANY WORK-                   NO YES
                              never or                                            always or
                                                                                                RELATED HEALTH CONCERNS?
                                                                                                                                         60%      40%
                               rarely                                           almost always
                                                      Protective
                                63%                    eyewear                      20%
                                                                                                          dermatitis 10%

                                                                                                      neck problems 11%
                                                          Mask
                                 71%                                                10%
                                                                                                        shoulder pain 6%
                                                                                                                                            OF THOSE
                                                                                                         back trouble 5%                   NAIL TECHS
                                                         Gloves
                                46%                                                 21%                                                    WHO HAVE
                                                                                                           tendonitis 6%                    A WORK-
                                                                                                       carpal tunnel 42%                    RELATED
                                                                                                                                          HEALTH ISSUE,
                                                                                                      wrist problems 5%                    THESE ARE
                                                                                                                                           THE ISSUES.



                                 DO YOU HAVE A REFERRAL                                                       arthritis 7%
                                                            2
                                 SYSTEM WITH A NAIL DOCTOR?
                                 Yes, I have an                                                                 other 2%
                                 agreement with a
                                 doctor to refer clients................            6%
                                 I refer clients to a doctor
                                 in the area, but it’s not
                                 a formal arrangement............               13%
                                 I don’t have a
                                 referral system
                                                                                81%
                                 in place........................................                              DO YOU HAVE
                                                                                                                                          YES
                                                                                                                                           61%
                                                                                                               PROFESSIONAL
                                                                                                               LIABILITY INSURANCE                  NO
                                                                                                               FOR YOURSELF                         39%
                                                                                                               OR YOUR SALON?
                       8 |    NAILS MAGAZINE                |    2012-2013 THE BIG BOOK                                                                     >>>


bb2012-13stats_reprints.indd 8                                                                                                                        11/13/12 4:36 PM
STATISTICS - 2012-2013 Industry
Cleans and disinfects tools,
                                                                                  hard surfaces, and pedicure
                                                                                  spas and tubs
                                                                                  Hospital-grade, EPA-
                                                                                  registered disinfectant
                                                                                  Effective against a broad
                                                                                  spectrum of bacteria, viruses,
                                                                                  fungus, mold, and mildew
                                                                                  Deodorizes
                       THE #1 REASON WOMEN                                        Built-in chelator dissolves

                     RETURN TO NAIL SALONS?                                       hard-water mineral deposits
                                                                                  Degreaser cleans residue



          CLEANLINESS!
                                                                                  left by oily pedicure scrubs
                                                                                  Non-acid, pipe-safe cleaning
                                                                                  Economical – one gallon
                                                                                  makes up to 128 gallons of
                                                                                  cleaning solution
                              OPI makes it easy and economical
                                                                                  Meets most state board
                              to keep your salon compliant with                   sanitation regulations
                           state regulations with just one single
                                  product – OPI Spa Complete
                                                                                  AVERAGE COST PER USE
                             One-Step Cleaner and Disinfectant.                   HARD SURFACES
                                                                                  (using the gallon size)
                                                                                   Clean and disinfect your station
                                                                                    20 times for just 1 penny.

                                                                                      IMPLEMENT
                                                                                       DISINFECTION
                                             Call 800.341.9999 or visit opi.com           Disinfect implements for
                                                      ©2013 OPI Products Inc.
                                                                                          20 cents a day.
                                                                                            PEDICURE
                                                                                            SPAS & TUBS
                                                                                              Clean and disinfect for
                                                                                              39 cents per gallon of water.




                                  NEW!
                                 Now available
                                  in 32 Fl. Oz.




bb2012-13stats_reprints.indd 9                                                                                       11/13/12 4:36 PM
STATISTICS - 2012-2013 Industry
THE ECONOMICS OF DOING NAILS
 INDUSTRY STATISTICS       Doing nails offers an opportunity to earn based on the ability to bring in a steady flow of clients.
                           Booth rental is the most popular system for nail technicians because it allows techs to be their
                           own boss, setting their own prices and hours. Because earnings can be limited to the number of
                           clients seen per day, an incentive to sell retail is a great option to add to one’s income.



                                WHICH BEST DESCRIBES YOUR COMPENSATION SYSTEM?
                                                                                                              [   Total does not equal 100% as some respondents
                                                                                                                  had other, more complex compensation methods. ]
                                      SALON OWNER 40%                                  BOOTH RENTER 31%                                 EMPLOYEE 19%

                                  20% do nails themselves and                        29% pay rent to the salon                    10% are employees and
                                  earn only from the services                        and keep 100% of their                       receive a percentage of
                                  they personally do.                                service fees.                                service fees but no salary.

                                  16% own the salon and take                         2% are booth renters who                     4% are employees who
                                  a salary.                                          pay a percentage of service                  receive a salary.
                                                                                     fees to the salon as rent.
                                  4% are home-based or                                                                            3% are employees who
                                  mobile salons.                                                                                  receive a salary plus a
                                                                                                                                  percentage of service fees.

                                                                                                                                  2% are employees whose
                                                                                                                                  compensation is based on
                                                                                                                                  their business volume.
                                           Booth renters who                       Booth renters who
                                        pay their rental WEEKLY                pay their rental MONTHLY
                                                      61%                                 39%                                             RETAIL INCENTIVE
                                                                                                                                        (46% receive an incentive
                                          Average weekly rental                    Average monthly rental
                                             $110.82                                  $390.83
                                                                                                                                            on retail sales)




                         WHAT IS YOUR TOTAL WEEKLY INCOME (INCLUDING TIPS)?
                                                                                                                                                  sales
                                                                                                                                               commission
                                                                                                                                                  72%

                                                                   15%       17%
                          $150 or less............... 17%                                   $451 - $550............... 12%
                                                              8%
                          $151 - $250............... 14%                                    $551 - $650................ 9%
                                                                                   14%
                          $251 - $350............... 14%      9%                            $651 - $750................. 8%
                          $351 - $450..............   11%                                   More than $750...... 15%
                                                                 12%          14%
                                                                       11%                                                                counted toward my
                                                                                                                                           salary/bonus10%
                                                                                                                                            service/product
                                                                                                                                             discount 10%

                                  Average Income $420.98 Per Week                                                                       points system/awards 6%

                                                                                                                                             rental rebate 2%

                       10 |   NAILS MAGAZINE           |    2012-2013 THE BIG BOOK                                                                                    >>>


bb2012-13stats_reprints.indd 10                                                                                                                                 11/13/12 4:36 PM
CHIPSKIP CHIP PREVENTOR
                                                                                                 START TO FINISH BASE COAT, TOP COAT & NAIL STRENGTHENER


                                                  GET MANICURES THAT
                                   G
                                       TH
                                            EN
                                                 ER
                                                     GO THE DISTANCE!
                                                      I   CHIP
                                                                  SK
                                                                       IP



                                 1
                                                                            C
                               N

                                        #                                                      A New Look from the #1 Salon Brand!
                       RE




                                                                            H
                                                                                IP
                          ST




                                                                                 PR
                  T, NAIL




                                                                                     EVENTOR




                               SALON
               COA




                                   BRAND
                     OP




                                                                                I ST
                              T




                                                                                A
                           T,




                                                                            R
                               A                                        T
                                                                  TO
                                   CO                      FINI
                                            SH BASE




                                                                                                                                        Call 800.341.9999 or visit opi.com
                                                                                                                                            ©2013 OPI Products Inc.




bb2012-13stats_reprints.indd 11                                                                                                                                      11/13/12 4:36 PM
WHAT SERVICES ARE OFFERED AT NAIL SALONS?
                          What was once thought of as a “nails-only” salon is really a full-service salon with a heavy emphasis in nail care. Nail
                          salons are adding everything from skin care services to eyelash extensions, but their business has expanded mainly
 INDUSTRY STATISTICS
                          with services that augment their “standard” nail services. Adding glitter to an acrylic service can increase the price of
                          the service by 5%, for instance. Gel manicures usually earn double what a basic manicure does.


                                                                                             Manicures 93%


                                                                                                                                     PePdei
                                                                                          4%                                              dciucrue
                                                                                   anges 8
                                                                           olish ch                                                               rses9
                                                                                                                                                       19.14
                                                                          P                                                                                 %
                                                                                                                                                            %
                                                                                                      l ik e                      Nai
                                                                                           pol is h  -       b  ru sh) 71%            l art
                                                                                   ng a                                                     82
                                                                         l s  (usi                                                               %
                                                                       ge                                                 S p
                                                                   rid                                                       e cialty
                                                                yb                                                                    ma
                                                             h/h                                                                          nic
                                                          lis                    7%                                                            ur
                                                                               5                                                                  e
                                                               po




                                                                          ic s                  ry li c s  (t ip  w ith ov
                                                                       ryl                 t ac
                                                            el-




                                                                                                                                                        sa
                                                                      c              l s e                                 e r
                                                          ng




                                                                                 Ful                                          lay




                                                                                                                                                          nd
                                                                     a                                                            )5
                                                                 ite                           4%
                                                       h-o




                                                                                                                                                             sp
                                                                                             5                                      5%
                                                                                           )
                                                       h




                                                                                          t




                                                                                                                                                               ec
                                                     -w




                                                                                       lp
                                                  Brus




                                                                                    u             a ffi  n  di p s 5




                                                                                                                                                                 ialt
                                                                                 (sc         Par                     3%
                                                   nd




                                                                             ics
                                                k-a




                                                                                                                                                                     y pe
                                                                                               1%
                                                                                   l
                                             Pin




                                                                                 ry




                                                                                           ls 5




                                                                                                                                                                         dicu
                                                                               ac




                                                                                        ge               Gels (tradi
                                                                                                                        tio
                                                                           set


                                                                         -off




                                                                                                                                                                             res 62%
                                                                                                   y lic  s 44%



                                                                                                                              na
                                                                      Full




                                                                                                  r
                                                                    Soak




                                                                                               ac         Gel toen


                                                                                                                                l) 4
                                                                                               d
                                                                                         Colore




                                                                                                                                    9%
                                                                                                                   ails
                                                                                                                        43%




                                                                                                                                                     9%       ush tanning 9%
                                                                                                                                                  aps Airbr
                                                                                                                                                wr             s 8%
                                        Each week nail techs
                                                                                                                                                           sion
                                                                                                                                           dy




                                                                                                                                                        ten
                                                                                                                                         Bo




                                                                                                                                                       x          odermabras
                                                                                                                                                      e      Micr
                                        do an average of:
                                                                                                                                                                            ion
                                                                                                                                                         e
                                                                                                                                                      glu




                                                                                                                                                                  7%
                                                                                                                                                              ing
                                                                                                                                                        nd




                                                                                                                                                                                                   tre




                                                                                                                                                            nn Permanent
                                                                                                                                                                                                      atm
                                                                                                                                                Powder a




                                          7 manicures
                                                                                                                                                                  Ta




                                                                                                                                                                                       ma


                                                                                                                                                                                                         ents 8%
                                                                                                                                                                                         keup 4%




                                               9 pedicures
                                         9 gel-polish applications
                                              2 sets of gel toenails
                                         12 acrylic fills and full sets
                       12 |   NAILS MAGAZINE    |   2012-2013 THE BIG BOOK



bb2012-13stats_reprints.indd 12                                                                                                                                                                                    11/13/12 4:36 PM
gel-polish specialty manicures
        32% OF NAIL SALONS                                       one-stroke nail art duckbill nails
                                                                        ombre nail art                                         rockstar toes
  HAVE ADDED A NEW SERVICE IN
     THE LAST 12 MONTHS.

                                    eyelash extensions Minx special needs pedicures
                                      airbrushed nail art soak-off gels                                                                glitter removal
                                        specialty massage seasonal pedicures waterless pedicures                                                mini services




                         acrylic traditional gel nails
paraffin dips seasonal pedicures                                                                                                  13%     OF NAIL SALONS

   low-cost services silk wraps
                                                                                                                                HAVE ELIMINATED A SERVICE
                                                                                                                                  IN THE LAST 12 MONTHS.

      pedicure spas foot paraffin dip linen nails facials massage
         acrylic removal regular polish                                      backfills body wrap waxing ear candling                    hot stone pedicures
                                                                                                                                                              airbrush



                                                                                                 Wa
                                                                                                     xin
                                                          g 3 6%                                        g4
                                                   p in                                                   1%
                                              sha
                                        row
                                    eb
                                  Ey
                                                            x 30%                                         Ac
                                                s /Min                                                      ry
                                             n g                  ag e ( as a standalo
                                           ti                  ss                        n
                                                                                                             lic




                                          a                  a                            e ser
                                       co            ot m                                      vic
                                                                                                                 to




                                    rt            Fo                                              e)
                                                                                                                   en




                                                                 4 %                                 26
                                            a




                                                                                                                     ail




                                                              ) 2           plic a                      %
                                        ail




                                                            n           a p       tion 22
                                                                                                                        s3




                                                         n e        u p
                                      en




                                                    r  li        k e                      %
                                                                                                                          6%




                                                                a
                                                 ko
                                   rag




                                                             M          21%
                                                                   ss)
                                 sil
                               ove




                                                               gla
                               s(




                                                                               age and
                                                             er         Mass
                         Full c



                            ap




                                                                                         re
                                                        b
                         Wr




                                                                             n s 14%
                                                    s (fi




                                                                          io
                                                                                 fle




                                                                        ns
                                                                     xte Eyelash
                                                                                   xol
                                                Wrap




                                                                                      ti
                                                                    e




                                                                                      ogy
                                                            Eyelash




                                                                                       nti
                                                                                          ng 12%

                                                                                           19%




                                                                                                                                                                    >>>

                                                                                                            2012-2013 THE BIG BOOK      |   NAILS MAGAZINE         | 13


bb2012-13stats_reprints.indd 13                                                                                                                                          11/13/12 4:36 PM
IS   H      I NAI L
                                              F   IN                       EN


                                                1  #
                                        O




                                                                             VY
                                  I START T




                                                                                I CHIPS
                                              SALON
                                              BRAND



                                                                                KI P
                                     RY   D




                                                                             I
                                              P      I                  RA
                                                  DR     I   Y
                                                                 PIDR




bb2012-13stats_reprints.indd 14                                                           11/13/12 4:36 PM
A New Look from
 the #1 Salon Brand!       NAIL ENVY NATURAL NAIL STRENGTHENERS         I   CHIPSKIP CHIP PREVENTOR
                                  RAPIDRY QUICK DRY TOP COAT   I   DRIPDRY LACQUER DRYING DROPS
                                      START TO FINISH BASE COAT, TOP COAT & NAIL STRENGTHENER




                                                                                     Call 800.341.9999 or visit opi.com
                                                                                         ©2012 OPI Products Inc.




bb2012-13stats_reprints.indd 15                                                                                           11/13/12 4:36 PM
THE MOST VITAL STATISTIC: SERVICE PRICING
 INDUSTRY STATISTICS          The nail industry has had “price stagnation” in various service areas for decades. The price of a full set of acrylics
                              has barely changed in 20 years. But the income (and profit) opportunity for nail techs has to be in confidence in
                              charging higher prices, augmenting services so that you can command higher prices, and getting customers used
                              to periodic increases. When you think about not having a price increase in 20 years, you’ve actually lost money by
                              not keeping up with inflation.




                                                     1 9 9 2 2002                2012        20 YR
                                                                                            CHANGE

                         MANICURE                    $10.97          $15.76       $19.15        80%
                          (basic)

                          PEDICURE                   $22.01         $30.62        $31.69        47%
                                                                                                                      Service Prices 2012
                            (basic)
                                                                                                                 Manicure (basic)                        $19.15
                           FULL SET
                          ACRYLICS
                                                     $41.83          $42.12       $41.52         -1%             Manicure (deluxe)                      $27.94

                                                                                                                 Pedicure (basic)                       $31.69
                          ACRYLIC                    $20.74         $23.02        $26.99        30%
                            FILL                                                                                 Pedicure (deluxe)                      $43.71

                                                                                                                 Full set acrylics                      $43.58

                                                                                                                 Acrylic fill (standard)
                                                WHAT WOULD SERVICE PRICES BE IN 2012 IF
                                                                                                                                                        $26.57
                                                 THEY WERE ADJUSTED FOR INFLATION?
                                                                                                                 Colored acrylics (full set)
                                 manicure in 1992 was $10.97. That’s the equivalent of $17.32
                                                                                                                                                        $47.20
                              A
                              today. So the inflation-adjusted increase in service price is                      Gels (full set)                       $49.44
                              just 10% over 20 years.                                                            Gel fill                               $30.59

                                                                                                                 Soak-off gel application
                              A  pedicure in 1992 was $22.00. That’s the equivalent of $34.73                                                           $28.93

                              today. So, adjusted for inflation, that makes today’s price of                     Brush-on gel-polish application        $27.38
                              $31.69 a drop of almost 9%. (Fortunately, the boom in specialty
                                                                                                                 Acrylic toenails (full set)            $37.27
                              pedicures (averaging $43.71) makes up for the “loss” in profitability on
                              the basic pedicure.)                                                               Gel toenails (full set)                $39.16

                                                                                                                 Acrylic toenails (per toe)              $4.85
                              A   full set of acrylics in 1992 was $41.83. That’s the equivalent of
                                                                                                                 Gel toenails (per toe)                   $5.14
                              $66.04 in today’s dollars, but today’s price is $41.52. So, in reality, the
                              “value” of a full set of acrylics has dropped by 58%.

                                                                                                                       Depending on the complexity
                                                                                                                       of the design 34%
                                                 %
                                               33                                                                            Different rates for different
                                          es




                                                                                                                             types of art 28%
                                   Sometim




                                                                   Yes




                                               DO YOU CHARGE                                                                       Per finger 21%
                                                                       52%




                                                FOR NAIL ART?                 HOW DO YOU CHARGE
                                                                                                                                   Per color 7%
                                                                              FOR NAIL ART?
                                                     YES                                                                            Flat rate for nail art 5%
                                                22.8%                                                                                Another way 5%
                                       No




                                               15
                                                 %


                       16 |    NAILS MAGAZINE              |   2012-2013 THE BIG BOOK                                                                           >>>


bb2012-13stats_reprints.indd 16                                                                                                                           11/13/12 4:36 PM
Tempt your clients into pedicure
               season with the honey-sweet
               aroma of soothing chamomile
                  and refreshing mint leaf.




        chamomile
           mint
           absolutely invigorating


             chamomile mint scrub
            Banishes calluses and dry, rough skin
            with natural sugar crystals and AHAs.




             chamomile mint mask
                   Ultra-hydrates and soothes
                    with shea butter extract.




          chamomile mint massage
          For a silky, sensual spa massage with rich
             emollients and antioxidant vitamins.




                         Also available in
                   indulgent royal verbena,
                     refreshing cucumber,
                     exotic tropical citrus,
                  tempting lemon tonic, and
                  enticing papaya pineapple.




          Call 800.341.9999 or visit opi.com ©2013 OPI Products Inc.




bb2012-13stats_reprints.indd 17                                        11/13/12 4:36 PM
5 REASONS NAILS ARE “SUDDENLY” IN THE SPOTLIGHT
 INDUSTRY STATISTICS
                              Why have nails become so explosively popular in the last couple of years? We
                              can attribute some of that popularity to a group of high-profile celebrities who
                              have embraced nail art and manufacturers working with fashion designers.
                                The products themselves lend themselves to hype: gel-polish has been the
                              best thing to hit the nail industry since tips! And the web has helped nail design
                              spread to the far reaches of the globe. It’s a great time to be in the business,
                              especially if you stay on top of the leading trends and provide customer service
                              and pampering that the DIY-er doesn’t get to experience when she’s doing her
                              own nails.




                          1 Celebrities                                                         Nail professionals who’ve made a career
                              OPI was an early proponent of the celebrity                       of dressing the nails of the rich and famous
                              endorsement, but they’ve really upped the                         are more in demand than ever. Tom Bachik
                              ante this year with signing up Nicki Minaj, the                   used to fly under the radar for his boldface clients, but
                              Kardashians, Maria Carey, and a group of female                   now, as L’Oreal’s global nail expert, his name is featured
                              Olympians.                                                        in magazine articles right alongside the rest of the style
                                                                                                team. Celebrity techs like Kimmie Kyees and Lisa Logan
                              No celebrity this year had more effect on nails than              are keeping A-list celebrities’ nails adorned from coast
                              Michelle Obama, who wowed an international audi-                  to coast.
                              ence at the Democratic National Convention with her
                              lavender-hued nails. Artistic Nail Design, which made
                              the color she was wearing, said FLOTUS sent 42,352
                                                                                                 2       Do-It-Yourself
                              new visitors to the company’s website.                              DIY is actually a benefit to the salon. Not
                                                                                                  everyone can create their own designs but
                              Self-proclaimed nail aficionado                                     consumers are inspired by the options
                              Katy Perry and HelloGiggles                                         available and how easy nail art can be
                              founder Zooey Deschanel get as much notice for their                done with just polish.
                              nail designs as their dresses on the red carpet. (Did you
                              see E! Entertainment’s “Mani-Cam” at the fall Emmys?)               There’s a new band of “salonistas,” those rabid
                                                                                                  salon-lovers who frequent the salon at least
                              Katie Cazorla, TV’s first nail salon reality star, got picked       weekly (compare that to most women, who go
                              up for a second season.                                             to the salon every few months).

                            Tennis star Serena Williams got her                                  Drugstore sales of polish and nail products have soared:
                         manicuring license and Beyoncé opened a                                 polish sales are up 59%, 36% increase in natural nail
                         cosmetology school with her mother.                                     products, and a 100% increase of top and base coats.

                              The list of movie-polish tie-ins is long, with OPI again           The “mass market” nail care category was augmented
                              leading the pack: OPI’s Bond Manicure for the new                  by innovations in application techniques, which could be
                                          James Bond picture “Skyfall” joins collections         seen in products such as Sally Hansen Salon Effects and
                                          for “The Hunger Games” (China Glaze),                  Nails Inc.’s Magnetic Polish.
                                          “Dark Shadows” (Orly), and “Snow White
                                          & the Huntsman” (Deborah Lippmann) for                 The Lipstick Nail Polish Index: Economy-
                                          marquee stature.                                       watchers used to say that when times got
                                                                                                 tough, women would buy a lipstick, because
                                                                                                 it was an affordable pick-me-up. Now the
                                                                                                 economic barometer is measured by nail polish.
                                                                                                 When times are tough, women buy a bottle of
                                                                                                 nail polish. And when times are good, they buy
                                                                                                 lots of polish and go to the salon.


                       18 |   NAILS MAGAZINE       |   2012-2013 THE BIG BOOK                                                                                >>>


bb2012-13stats_reprints.indd 18                                                                                                                     11/13/12 4:36 PM
S            J          S




                        NEW
                          DS LUXURIOUS
                        A captivating coral-red
                         with a golden glisten.

                       DS INDULGENCE
                        A radiant red-violet with
                   a shimmering, golden finish.




                                                                               Distinctly different.
                                                                               Distinctly alluring.
                                                                                 Distinctly you.




                              Fall is the season to indulge in your favorites… rich leather boots, sumptuous cashmere scarves…
                         and now the two must-possess colors for nails. DS luxurious and DS indulgence, the newest additions
                            to OPI’s Designer Series, featuring diamond-dust formulations, are just what you deserve this fall.


          NEW           NEW




         DS luxurious DS indulgence    DS magic     DS radiance   DS mystery     DS bold   DS classic   DS reflection   DS opulence   DS reserve DS extravagance   top coat
          SHOWN        SHOWN




          CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE • Nail Lacquers feature OPI’s exclusive ProWide™ Brush (Patent pending). • Call 800.341.9999 ©2012 OPI Products Inc.



bb2012-13stats_reprints.indd 19                                                                                                                                        11/13/12 4:36 PM
5 REASONS NAILS ARE “SUDDENLY” IN THE SPOTLIGHT
 INDUSTRY STATISTICS

                         3 Social Media
                              In August, the popular but ordinarily
                              snarky blog Jezebel weighs in: “Nail art
                              … might be the only form of primping
                              and grooming that isn’t rooted in making oneself more
                              appealing to men or exploiting women’s insecurities.
                              It transcends skin color and hair texture and face
                              symmetry and body type.”

                              Facebook and Twitter remain popular places to share
                              your favorite nail art designs, but Instagram and
                              Pinterest are newer platforms that nail techs — and
                                               your clients — have taken to with a
                                               passion. What could be a more
                                               natural outlet for a nail tech’s
                                               creative energy than photo-sharing
                                               sites where professionals swap nail
                                               design ideas by the thousands?

                              And as far as we can tell, there are somewhere in the
                              area of 35,000 blogs dedicated to nails, nail polish,
                              and nail art.
                                                                                            5 Product Innovation
                                                                                            Gel-polish is no trend; it’s now an
                                                                                            industry standard. The products
                                                                                            continue to be refined, the removal

                              4
                                                                                            methods faster and safer, and the colors
                                     Nail Art                                               infinite. There are now 46 brands of gel-polish. You can
                                                                                            find lights that are UV, LED, combo UV/LED, 1-finger,
                              There are 2.5 million monthly                                 2-hand — you name it.
                              Google searches for the term “nail
                              art.” Nail art, especially hand-painted                       As if the glut of gel-polishes weren’t enough to feed the
                              polish-only designs, has a new reputa-                        need of “polish-istas,” there are all sorts of other product
                              tion. It’s no longer for the adventurous                      extensions that are popularizing nails — mood-changing
                              client and no longer just for feet. Many clients you          and magnetic polish and gels, real lacquer strips,
                              might have thought of as conservative will now                holographic color, caviar nails, and nail appliques, to
                              proudly wear cute and trendy looks on their nails.            name just a few.

                                        CND’s Jan Arnold saw the potential 15 years                       Beauty magazines pick professional brands
                                         ago to take nail care to fashion’s elite                         as their “editor’s choice” and favorites.
                                            designers and now nearly every major
                                                 nail manufacturer has a Fashion            The “world’s most expensive nail
                                                  Week presence.                            polish” containing 267 carats of
                                                                                            black diamonds and costs $250,000.
                                                                                            Sure, it’s a gimmick, but it shows
                              Actual nail art: Chicago artist Dzine curated an art ex-      people are paying attention to nails.
                              hibit called Nailed (based on his book of the same name).
                                                                                            “Boutique” nail brands carve their own niche. Deborah
                              Visual artist Pamela Council created a sculpture called Flo   Lippmann has always been the darling of beauty
                              Jo World Record Nails. The sculpture, made of hand-           editors, but there are more high-priced, small-volume
                              painted nail tips, is set on a wood base and is one-one       brands than ever, including Butter London, Nars, and
                              hundredth of the scale size, meaning that each meter is       Rescue Beauty.
                              represented by one centimeter.


                       20 |    NAILS MAGAZINE      |   2012-2013 THE BIG BOOK                                                                         >>>


bb2012-13stats_reprints.indd 20                                                                                                                 11/13/12 4:36 PM
AVOJUICE
                                  SWEET TEA
                                  SKIN QUENCHERS
                                  HAND & BODY LOTION
                                  An invigorating blend of red tea and succulent melon.
                                  Bustling with natural moisturizers to juice up your skin!
                                  Silky and “juicy” Avojuice Sweet Tea treats your skin
                                  to a drink of smooth, rich moisturizers, plus smoothing
                                  avocado and aloe extracts – all with the sweet
                                  aroma of red tea and succulent melon.




                                   Call 800.341.9999 or visit opi.com ©2013 OPI Products Inc.




bb2012-13stats_reprints.indd 21                                                                 11/13/12 4:36 PM
NEIN! NEIN! NEIN! OK FINE!




bb2012-13stats_reprints.indd 22
                                                                                                              UNFOR-GRETA-BLY BLUE




                                                                                                               MY CHIHUAHUA BITES!




                                                                                              BLACK CHERRY CHUTNEY




                                                                                                     SCHNAPPS OUT OF IT!




                                                                                                                           CHICK FLICK CHERRY




                                  12 NEW GERMANY & CLASSIC SHADES
                                                                                                                             DEUTSCH YOU WANT ME BABY?




                                                                    MORE COLORS TO LOVE!
                                                                                                                           SUZI & THE 7 DÜSSELDORFS




                                                                                                                                         EVERY MONTH IS OKTOBERFEST




11/13/12 4:36 PM
THE DIVAS




                                                                                             6 new shades from the
                                                                                                   GERMANY
                                                                                                 COLLECTION

                                                                                                  GELCOLORS FROM
                                                                                                       LEFT TO RIGHT,
                                                                                                     TOP TO BOTTOM:
                                                                                            Every Month is Oktoberfest
                                                                                               Suzi & the 7 Düsseldorfs
                                                                                           Deutsch You Want Me Baby?
                           COZU-MELTED IN THE SUN




                                                                                             Nein! Nein! Nein! OK Fine!
                                                                                                   Unfor-greta-bly Blue
                                                                                                    Schnapps Out of It!




                                                                                                                               THE CLASSICS
                                                    ROMEO & JOLIET




                                                                                             6 new shades from the
                                                                                                      CLASSICS

                                                                                                  GELCOLORS FROM
                                                                                                      LEFT TO RIGHT,
                                                                                                    TOP TO BOTTOM:
                                                                                                Cozu-Melted in the Sun
                                                                                                  My Chihuahua Bites!
                                                                                                    Chick Flick Cherry
                                                                     YODEL ME ON MY CELL




                                                                                                 Black Cherry Chutney
                                                                                                       Romeo & Joliet
                                                                                                  Yodel Me on My Cell




                                                                                                                     ©2013 OPI Products Inc. Call 800.341.9999 or visit opi.com




bb2012-13stats_reprints.indd 23                                                                                                                                          11/13/12 4:36 PM
CLIENTS AND CUSTOMER SERVICE
 INDUSTRY STATISTICS      The number of clients seen in a typical week has increased in the last year, due no doubt to the general increase in popularity
                          of nails (see all the reasons why on page 58 ). Nail techs are going high tech with payment and booking options.



                              HOW MANY CLIENTS                  5 or fewer............15%
                              DO YOU PERSONALLY                                                    HOW DO YOUR CLIENTS PAY FOR THEIR SERVICES?
                                                                6-10.......................17%
                              SERVICE PER WEEK ?
                                                                11-15....................... 11%

                                                                                                   11% accept
                                                                16-20.................... 12%
                                                                21-25.................... 13%       only cash                 16%
                                                                                                                             accept
                                                                26-30....................11%                                 no cash
                                                                31-35.......................7%
                                                                36-40.....................5%
                                                                41-45...................... 2%                                          electronic
                                                                                                                 credit or   personal     funds
                                                                46-50.....................4%         cash       debit card    check      transfer I bill them
                                                                More than 50...... 3%                36%         33%          27%         3%             1%


                          HOW DO YOUR CLIENTS TYPICALLY
                          MAKE THEIR APPOINTMENTS?                                                  WHICH OF THE FOLLOWING DO YOU PRIMARILY
                                                                                                        USE FOR BOOKING APPOINTMENTS?
                          Regular appointments (clients who
                          schedule their appointments one by one)                  49%

                          Standing appointments (clients who come
                          in every other Tuesday at 9, for example)                36%
                                                                                                      Traditional
                                                                                                    paper calendar/               Web-based
                                                                                                     paper booking               booking service
                          Walk-ins                                                  13%                 59%                                          Other
                                                                                                                                        7%
                                                                                                                                                      3%
                          Other (filling in for another tech, for example)            2%


                                    45% of respondents take no walk-ins
                                                                                                            Computer software
                                                                                                                    19%                      Smartphone app
                                                                                                                                                   12%
                                     3% of respondents work exclusively
                                          on standing appointments.



                          WHAT IS THE DEMOGRAPHIC MAKEUP OF YOUR SALON CLIENTELE?



                              Men        Girls under 20 Women 21-25 Women 26-35 Women 36-45 Women 46+
                              3%              6%               11%                        19%         27%              34%




                       24 |    NAILS MAGAZINE    |   2012-2013 THE BIG BOOK                                                                                   >>>


bb2012-13stats_reprints.indd 24                                                                                                                       11/13/12 4:36 PM
AVOPLEX
                                  THE SOOTHING SECRET TO WINTER HAND CARE




                                                                                                                            AVOCADO OIL
                                                                                                                                  Rich in natural
                                                                                                                           skin-loving lipids that
                                                                                                                             smooth and soothe.


                                                                                                                       VITAMINS A, D, & E
                                                                                                                                 Helps fight free
                                                                                                                         radicals and encourage
                                                                                                                              natural skin repair.



                                                                                                                                    LECITHIN
                                                                                                                              Natural emollient;
                                                                                                                               helps soften and
                                                                                                                                   protect skin.



                                                                                                                                 POTASSIUM
                                                                                                                                    An important
                                                                                                                              elasticity-restoring
                                                                                                                                          mineral.



                                                                                                                                     PROTEIN
                                                                                                                             Increases elasticity,
                                                                                                                          helps lock in moisture,
                                                                                                                          and helps protect skin.



                                                                                                                          PHOSPHOLIPIDS
                                                                                                                      Natural moisture-binding
                                                                                                                    emollients nourish your skin.




                                   AVOPLEX REVITALIZING HAND & BODY SCRUB
                     Instantly reveals softer, younger-looking skin while hydrating with nutrient-rich Avocado Lipid Complex, Jojoba,
                     and Grape Seed oils. A must for professional services – a weekly treat for hands and body! Experience the
                     Avoplex difference with OPI’s Pro Manicure Kit offering 20 full services at an amazing cost per service value!*




                                                       Call 800-341-9999 or visit opi.com ©2013 OPI Products Inc.




bb2012-13stats_reprints.indd 25                                                                                                                      11/13/12 4:36 PM
PRODUCTS—BUYING AND SELLING
                                                                                                                               NO
                                            Top 5            Top 5
 INDUSTRY STATISTICS
                                            best-seller      best-seller
                                                                              Top 5          Top 5                              34%
                                                                              best-seller   best-seller
                         WHAT
                         PRODUCTS
                         ARE
                                                                                                                                YES
                                                                                                                                  66%
                         RETAILED
                         IN THE
                         SALON?                                               cuticle           nail
                                           hand lotions          polish    treatments       treatments                 DO YOU RETAIL PRODUCTS FOR
                                              75%                72%           67%             64%                        CLIENTS’ AT-HOME USE?



                                                                              Top 5                       WHERE DO YOU SHOP FOR NAIL SUPPLIES?
                                                                              best-seller                 Respondents chose the sources they use “regularly.”


                                                                                                           professional beauty supply store                           89%
                          top/base            files/           skin care                                    online-only distributor                                    38%
                            coats            buffers          products        hair care       jewelry
                            54%               48%               43%            38%             29%
                                                                                                           at tradeshows                                              37%

                                                                                                           dealer’s catalog                                           34%

                                                                                                           over the phone                                              31%

                                                                                                           direct from the manufacturer                               27%

                                                                                                           open-to-the-public beauty store                            26%
                                                               other
                          makeup/ polish-drying               boutique     adhesives/                      distributor’s sales consultant                             20%
                          cosmetics products                   items        nail glue       implements
                            29%       26%                      20%           20%               16%



                                                                                                          HOW MUCH DO YOU SPEND
                                                                                                          PER MONTH ON NAIL SUPPLIES?
                                                                                                          $1 - $50..........................................17%
                                                                                                          $51 - $100.................................... 28%
                              toe rings      candles           purses          clothing      vitamins     $101 - $200................................. 34%
                                15%           15%               12%              8%             7%
                                                                                                          $201 - $300..................................13%
                                                                                                                                                                  average spent
                                                                                                          $301 - $400....................................3%        on supplies
                                                                                                          $401 - $500....................................3%        per month
                                                                                                          More than $500............................2%              $180.42
                        HOW OFTEN DO YOU
                        SHOP FOR NAIL SUPPLIES?

                                                                                                            DO YOU BUY YOUR OWN NAIL SUPPLIES?
                          Less                                                                              I provide all my own supplies,
                          than                                                                              tools, and equipment.                                    76%
                         once a                                                    More
                                                                                    than                    I provide some supplies;
                         month                                                                              the salon provides some.                                  5%
                           8%             Once a       Twice a       Once a        once a    No set
                                          month        month          week          week     pattern        The salon provides all my supplies,
                                           30%          20%           16%            3%       23%           except my tools.                                         10%
                                                                                                            The salon provides all supplies,
                       26 |    NAILS MAGAZINE          |   2012-2013 THE BIG BOOK
                                                                                                            tools, and equipment.                                     9%
                                                                                                                                                                             >>>


bb2012-13stats_reprints.indd 26                                                                                                                                        11/13/12 4:36 PM
TITANIUM
             The beauty, luster and precision of Titanium!
              Extraordinary OPI Titanium Tooling implements are engineered with superior
              420 stainless steel and coated with ultra-hard, corrosion-resistant Titanium
              for long-lasting precision.


              AccuNip Titanium
              Precision Cuticle Nipper
              Safely removes excess cuticles.




              AccuNipPlus Titanium
              Artificial Nail Nipper
              For nipping artificial nail enhancements.




              PusherPlus Titanium
              Multi-Use Pusher
              Features a built-in cleaning edge.




              Dexterity Titanium
              Dual-Edged Nail Plate Cleaner
              Dual-edged for precise cleaning of nail plates.




              PusherGuard Titanium
              Sensitive Cuticle Pusher
              Unique “lip” design minimizes discomfort.




              DoubleDuty Titanium
              Dual-Sided Pusher
              Features both large and small pushers.




              PediPusher Titanium
              Multi-Use Pedicure Implement
              Cleverly designed to push, clean, scoop and lift.




              FileEdger
              Ultra-hard 460-grade stainless steel for
              superior removal of sharp file edges.




                              For more information about OPI Titanium Tooling Implements, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
                                                                      ©2013 OPI Products Inc. Call 800.341.9999 or visit opi.com




bb2012-13stats_reprints.indd 27                                                                                                                                                 11/13/12 4:36 PM
NAIL TECHS WARMLY EMBRACE TECHNOLOGY AND ARE WEB-SAVVY
 INDUSTRY STATISTICS          Nail technicians were early adopters of technology, starting with an Internet chat group that launched in 1994 by
                              Debbie Doerrlamm and is still popular today. Nail technicians rely on your smartphones to stay in touch with clients,
                              book appointments, do banking, and even accept service payments. You are social! You connect with each other and
                              with clients on every major social media platform, from Facebook to Pinterest.



                                       WHAT DO YOU USE YOUR
                                        SMARTPHONE FOR?
                                                                                            WHICH OF THE FOLLOWING
                                                                                            STATEMENTS ARE TRUE FOR YOU?


                                             Business phone calls 60%                      I have my own Facebook page.                         73%

                                                                                           My salon has its own Facebook page.                 60%
                                 Business text messaging 60%
                                                                                           My salon has its own website.                       46%

                                                                                           I have a Twitter account.                           25%
                                       Researching companies online 33%
                                                                                           I have my own website.                              20%

                                                                                           My salon has its own Twitter account.                11%
                                Accepting credit card payments 28%
                                                                                           I have a YouTube channel.                              7%

                                     I don’t use a smartphone for business                 My salon has its own FourSquare page.                 4%
                                     or I don’t have a smartphone. 29%
                                                                                           I have my own FourSquare page.                        4%
                                  Online appointment booking
                                  for the salon 17%


                                                                                                WHAT ARE NAIL TECHS DOING ONLINE?
                                 Other business applications 9%
                                                                                                                   looking at
                                                                                               researching       manufacturers’          using
                                                                                              new products          websites           Facebook
                                  74% have a smartphone                                           90%                83%                 80%

                                                                                                                  chatting with
                                                                                              watching nail         other nail         blogging
                                         Blackberry (or other)                                related videos       technicians        about nails
                                                 3%                                                80%                30%                 7%




                                                                                                    WHAT TECHNOLOGY ARE YOU USING
                                   Andriod                                                            FOR APPOINTMENT BOOKING?
                                    24%
                                             WHAT KIND OF
                                              SMARTPHONE
                                                          3
                                             DO YOU HAVE?
                                                                  Apple
                                                                  73%

                                                                                             computer               smartphone           web-based
                                                                                             software                  app             booking service
                                                                                               19%                     17%                  3%
                       28 |   NAILS MAGAZINE     |   2012-2013 THE BIG BOOK                                                                              >>>


bb2012-13stats_reprints.indd 28                                                                                                                   11/13/12 4:36 PM
7

                                                                                                                                                                                                                                                                                                                                               61/2


                                                                                                                                                                                                                                                                                                                                        6

                                                                                                                                                                                                                                                                                                                                               51/2


                                                                                                                                                                                                                                                                                                                                        5

                                                                                                                                                                                                                                                                                                                                               41/2


                                                                                                                                                                                                                                                                                                                                        4

                                                                                                                                                                                                                                                                                                                                               31/2


                                                                                                                                                                                                                                                                                                                                        3
        SHORT•SLEEK•SENSATIONAL
                                                                                                                                                                                                                                                                                                                                               21/2
        Because you want nothing to get between
        you and your work, OPI Artist Series Brushes
        are designed with sleek, short handles and
                                                                                                                                                                                                                                                                                                                                        2
        handcrafted using the finest materials to deliver
                                                                                                                                                                              Artist Series 2-Piece Kolinski Gel Brush




                                                                                                                                                                                                                                                                                             Artist Series Kolinski Mini Gel Brush
                                                                                                                                   Artist Series 2-Piece Acrylic Oval Brush




        perfection from the first brush stroke to the last.                                                                                                                                                                                                                                                                                     11/2
                                                                                                                                                                                                                         Artist Series Oval Gel Brush




                                                                                                                                                                                                                                                              Artist Series Flat Gel Brush
                                                                                                Artist Series Acrylic Oval Brush




                                                                                                                                                                                                                                                                                                                                        1
                                                                                                                                                                                                                                                                                                                                                   1
                                                                                                                                                                                                                                                                                                                                                   /2

                                                                                                                                                                                                                                                                                                                                     ACTUAL SIZE
                                                                                                                                                                                                                                                                                                                                     IN INCHES




                     Acrylic Oval Brush                                   Artist Series 2-Piece Kolinski Gel Brush                                                                                                                                          Artist Series Flat Gel Brush
             Lightweight handle for a comfortable                          Compact 4 1/2 inches – #4 brush head                                                                                                                                          Perfect for moving quantities of gel for
                grip and effortless brush control.                             ideal for OPI gels. Great for travel.                                                                                                                                               fast nail coverage.
                2-Piece Acrylic Oval Brush                                      Artist Series Oval Gel Brush                                                                                                                                            Artist Series Kolinski Mini Gel Brush
                  Compact 4 1/2 inches –                                   Tapers to a sharp point, excellent for details                                                                                                                                 #2 brush head with a slim handle for
                      perfect for travel!                                          and clean, crisp smile lines.                                                                                                                                                 precision and comfort.




                                  For more information about OPI Artist Series Brushes, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
                                                                    ©2013 OPI Products Inc. Call 800.341.9999 or visit opi.com




bb2012-13stats_reprints.indd 29                                                                                                                                                                                                                                                                                                                        11/13/12 4:36 PM
REGIONAL ANALYSIS OF THE NAIL INDUSTRY
 INDUSTRY STATISTICS                                  2012          2012
                                                   NAIL TECHS   NAIL SALONS

                         Alabama                     2,807          560                              Biggest tech-to-salon ratio: 11 to 1
                         Alaska                         565            57
                         Arizona                    8,000            810
                         Arkansas                     2,109         450
                         California                84,699         7,978
                         Colorado                    6,557          936                                      WA
                         Connecticut                 2,932          929
                                                                                                                                         MT
                         Delaware                       438            93
                         Dist. of Columbia               182         100
                                                                                                        OR
                         Florida                   29,936        4,233
                         Georgia                      7,597       2,137                                                ID
                         Hawaii                       1,620         229
                         Idaho                        1,706         244                                                                  WY
                         Illinois                    9,829          985
                         Indiana                     4,252          680
                         Iowa                         1,322         445                                      NV
                         Kansas                          913        437                                                     UT
                         Kentucky                    2,420          455                                                                         CO
                         Louisiana                   3,934          982                            CA
                         Maine                        1,079          182
                         Maryland                     6,193        1,031
                         Massachusetts              13,077        1,377
                         Michigan                   13,692        1,607                                                 AZ
                                                                                                                                           NM
                         Minnesota                   3,437          637
                         Mississippi                  1,703         446
                         Missouri                    5,235           941         State with the MOST
                         Montana                          92         164       nail technicians: 84,699
                         Nebraska                     1,056          130
                         Nevada                     6,200           570
                         New Hampshire                1,055          198
                         New Jersey                   7,855       1,403
                                                                                                AK
                         New Mexico                    1,135        360
                         New York                   16,335        4,128
                         North Carolina               9,193       1,784                                                             HI
                         North Dakota                     112          69
                         Ohio                       11,824         1100
                         Oklahoma                       700         290
                         Oregon                     11,402       1,200
                         Pennsylvania                11,782       1,968
                         Rhode Island                 1,239          176
                         South Carolina               1,870         788                                              NUMBER OF
                         South Dakota                      33          59                                            NAIL TECHS IN 2012
                         Tennessee                    5,517       1,085       These salon and nail
                         Texas                     34,795        5,000        tech figures come from              less than 1,000
                         Utah                         1,753          341      business directories,
                         Vermont                        201            62     state boards, and industry          1,000- 3,000
                                                                              estimates. As there is
                         Virginia                     7,383      1,400
                                                                              no solid data on the                3,000 -8,000
                         Washington                  7,300        1,334
                                                                              percentage of practicing
                         West Virginia                  567           110
                                                                              (versus licensed) nail              8,000- 16,000
                         Wisconsin                    1,288         228
                                                                              techs, NAILS estimates
                         Wyoming                        344          120                                          more than 16,000
                                                                              some state figures.
                         2012 TOTALS           357,265          53,028
                         2011 TOTALS           355,600          51,244
                       30 |   NAILS MAGAZINE   |   2012-2013 THE BIG BOOK



bb2012-13stats_reprints.indd 30                                                                                                          11/13/12 4:36 PM
State with the FEWEST
          nail technicians: 33                           State with the most significant increase
                                                            in nail techs: up 10% since 2011


                                                                                                              ME
       ND
                                                                                                   VT
                              MN                                                                        NH
                                                                                             NY          MA
        SD                                    WI
                                                              MI                                        CT      RI


                                   IA                                                  PA
                                                                                                   NJ
          NE
                                                                       OH                         DE
                                              IL        IN                                   MD
                                                                                                                     State with the
                                                                             WV
                KS                      MO
                                                                                       VA                             LEAST hours
                                                                                                                      required for
                                                                  KY


                                                         TN
                                                                                       NC                              licensing: 0
                     OK
                                        AR                                    SC

                                                                        GA
                                                   MS        AL
                                                                                                             State with MOST hours
                                                                                                              required for licensing:
           TX                            LA

                                                                                                                   750 hours
                                                                                  FL




             DISTRIBUTION OF VIETNAMESE SALONS IN 2012

               HIGHEST                              LOWEST                                        The top 10 most populous states
                                                                                                  for Vietnamese nail techs:
                                                                                                   1 California
                                                                                                   2 Texas
                                                                                                   3 Florida
                                                                                                   4 New York
                                                                                                   5 Pennsylvania
                                                                                                   6 Georgia
                                                                                                   7 Illinois
                                                                                                   8 Virginia
                                                                                                   9 New Jersey
                                                                                                  10 North Carolina



                                                                                            2012-2013 THE BIG BOOK      |   NAILS MAGAZINE   | 31


bb2012-13stats_reprints.indd 31                                                                                                                11/13/12 4:36 PM
COLOR AT THE SPEED OF LIGHT
                                                    A SERVICE ONLY YOUR SALON CAN DELIVER!




                                                                HAND-SENSOR ACTIVATED

                                                                 FULL FIVE-FINGER CURING

                                                           50,000 HOURS OF LED PERFORMANCE

                                                EXCEEDS SAFETY APPROVALS IN ALL COUNTRIES OF DISTRIBUTION




                                                          OPI LEDLIGHT
                                                          THE WAVELENGTH OF THE FUTURE




                             MIRROR-FINISH INTERIOR FOR          15, 30, 45 AND 60-SECOND           32 STRATEGICALLY-PLACED,
                              EVEN LIGHT DISTRIBUTION                 MEMORY SETTINGS             SILICONE-ENCAPSULATED LEDS


                               ADJUSTABLE “FEET” FOR
                                                               2 EASY-ACCESS POWER PORTS
                              CONVENIENT PEDICURE USE




                                                                                                          ©2013 OPI Products Inc.
                                                                                                     Call 800.341.9999 or visit opi.com




bb2012-13stats_reprints.indd 32                                                                                                           11/13/12 4:36 PM
You can also read
Next part ... Cancel