STRATEGIC PL AN 2015-2020 - Girl Guides NSW, ACT & NT
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ST R AT E G I C P L A N 2 0 1 5 – 2 0 2 0
Girl Guides NSW & ACT 2015–2020 Strategic Plan © Girl Guides NSW & ACT 2015 Girl Guides Association (NSW) t/as Girl Guides NSW & ACT PO Box 950, Strawberry Hills NSW 2012. www.girlguides-nswact.org.au p: +61 2 8396 5200 f: +61 2 9211 5911 e: guides@girlguides-nswact.org.au ABN: 21 366 241 150 The liability of its members is limited
CONTENTS
The Australian Guide Program 06
Our Values 11
Our Strategic Framework 12
Our Strategic Focus Areas 14–21
Girl Guides NSW & ACT empowers girls and young women to grow into confident, self-respecting, responsible
community members.
Girl Guides engage in a flexible, non-formal educational program, anchored by a shared purpose of making
the world a better place. Guides develop leadership skills and a sense of personal responsibility in an inclusive,
supportive, girls-only environment.
Guiding is a world-wide program, with approximately 10 million Girl Guides and Girl Scouts in 145 countries. As
part of a global movement, our Girl Guides participate in contemporary projects, speak out, and take action on
important issues on an international stage.
OUR VISION Australia’s leading organisation for girls and young women in leadership and personal development.
THE AUSTRALIAN GUIDE PROGRAM
The Australian Guide Program (AGP) is the cornerstone of Guiding. Delivered correctly it is a driver in
the retention of Members, a point of attraction for new Members, and enables girls to develop
as individuals.
Built on four elements—people, practical, physical and self—with a focus on the areas of practical skills,
physical relationships and self development, the AGP is delivered through a program built on the
following seven fundamentals:
PROMISE AND LAW
The Promise is a personal commitment made when a new Member becomes a Guide. It is about self,
personal development, one’s spiritual journey and the development of a personal value system. It is also
about what is done for others—the commitment to help others and a responsibility to country.
The Guide Law provides guidance and a code to live by as Members strive to put their Promise into action.
The Promise and Law underpins everything done as a Guide, no matter what the activity or challenge.
OUTDOORS
The outdoors, including the environment and earth education, is probably the most synonymous of the
seven fundamentals with the public perception of the Guiding movement. By offering active adventure
and an awareness of the environment, Guides are encouraged to take action on behalf of the outdoors.
WORLD GUIDING
Girl Guides NSW & ACT delivers a well-established, unique values-based approach to non-formal
learning, which is international and intergenerational. Girls and young women develop life skills through
self-development, challenge and adventure. The International and World Guiding Committee, which is
tasked with upholding their namesake fundamental within the AGP, organise Association-wide events to further
educate and raise awareness of Guiding abroad.
06 fun , friends, adventure ...
SERVICE
Service is intertwined with the traditions of Guiding. Through Service, and more specifically advocacy,
Guides find many ways to help others. The AGP equips girls and young women to have a voice and speak
up, educate and take action on matters that concern them.
Advocacy has always been integral to the Guiding movement, enabling girls to be responsible members of their
communities. Empowering Guides to speak out and take action on a matter that concerns them builds leadership,
confidence and civic participation.
LEADERSHIP DEVELOPMENT
Experiencing Leadership Development improves skills for life. The AGP encourages local programs to
be girl-centred and girl-led, encouraging girls to be independent and confident. At Guides we aim to
educate from within. We conduct activities and games with fun and friendship at the core that also
provide holistic education to our Members.
GUIDING TRADITIONS
Sharing in Guiding Traditions gives a sense of belonging and history. A sense of belonging nurtures a
sense of self and identity. Guiding is not just sticking to the traditions that have been in place for over
100 years—it is also about ensuring that traditions are adapted and relevant, inclusive and diverse.
The building of new traditions is very much encouraged.
PATROL SYSTEM
Participating in the Patrol System develops teamwork skills. It is a system for training Guides in self-
government and leadership, enabling girls to be constantly involved in decision making and planning.
In this system, the girls in Guide Units are divided into Patrols that are small groups of five to eight girls. The Patrol
is self-governed, led by a Patrol Leader and her assistant, called the Patrol Second. Each Patrol has its own name
and each of the girls in the Patrol play an important role in the group’s activities and decision making.
This system helps girls to become co-operative and effective members of a team and develop leadership skills
while encouraging responsibility, peer support, learning, co-operation, fun and friendship.
www.girlguides-nswact.org.au 07
OUR MISSION to empower girls and young women to grow into confident, self-respecting and responsible community members. fun , friends, adventure ...
LINKS TO THE INTERNATIONAL
AND NATIONAL MOVEMENTS
Girl Guides NSW & ACT is a member of Girl Guides Australia (GGA) which is a member
of the World Association of Girl Guides and Girl Scouts (WAGGGS), a sisterhood of
approximately 10 million girls globally.
W
orl
d Associatio
n
WORLD ASSOCIATION OF GIRL GUIDES AND
GIRL SCOUTS (WAGGGS)
s
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GGA is one of the 26 founder member country associations of
Sc
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s and G
WAGGGS. Founded in 1928, WAGGGS is the largest voluntary
10, 000, 000 movement dedicated to girls and young women in the world.
Me m b ers
across 146 WAGGGS supports girls and young women to develop their
co un t ries
full potential as responsible citizens of the world by focusing
on leadership development and promoting active citizenship.
Delivered through innovative global education, community and advocacy Region
programs, Girl Guide Associations all over the world deliver a well-established,
unique values-based approach to non-formal learning that is international
and intergenerational. Girls and young women develop life skills through self- Division
development, challenge and adventure.
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www.girlguides-nswact.org.au 09
GIRL GUIDES AUSTRALIA
Girl Guides Australia is one of the largest organisations in Australia for girls and young women.
It provides leadership and personal skills development to its 30,000 Members, including
22,000 youth Members.
Girl Guides Australia is a not-for-profit
organisation that involves volunteers at all
30, 000
Me m b ers levels of its operations to enable Members
across 7 States
& Territo ries to gain maximum benefit from the unique
knowledge and skills volunteers are able to offer.
GIRL GUIDES NSW & ACT
The number of Guide Districts in NSW & ACT hovers around 245, and it’s within the
Units that make up these Districts that the magic happens.
Groups of girls (Units) mostly meet on a weekly basis during the school term. By meeting locally with their peers,
our girls have fun, develop friendships, experience adventure and challenge themselves to try new things by stepping
outside of their comfort zone. They become a member of a small team (Patrol) within their Unit which builds a sense
of belonging and encourages teamwork, helping girls to grow in confidence and have a voice. With the support of an
amazing team of volunteer female leaders, Guides enables girls and young women to grow into confident, self-respecting,
regions geographically
responsible community members.
8250 Members
11 Regions
244 Districts
575 Units
10 fun , friends, adventure ...OUR VALUES
Our values apply to our Members, volunteers and staff, and are equally
applicable in the office of Guide House as out on the ground in the
grass-roots operation of Guiding.
We seek staff and volunteers who embody our values and have the
wherewithal to turn dreams into reality for our Members.
Our values reflect the way that our Members, staff and volunteers work
together to achieve our objectives. Identifying and defining these values
is a key ingredient in making the world a world that we want for girls and
young women. A commitment to our values is fundamental in achieving
the success of our strategic plan:
PASSION We see answers not problems, conducting ourselves in
everything we do with pride, enthusiasm and belief.
RESPECT We value the similarities and differences that others
bring and recognise their good intentions.
INITIATIVE We are not afraid to accept new ideas and take
responsibility to make them a reality.
EMPOWERMENT We support and encourage the people we
work with to be the best they can be.
COLLABORATION We include others, co-operate and
share information to achieve a better
outcome together.
www.girlguides-nswact.org.au 11OUR STRATEGIC FRAMEWORK
Girl Guides NSW & ACT endorses and supports the National Strategic Framework of Girl Guides Australia (GGA)*.
Aligning our association’s strategic framework with that of GGA enables us to work towards a common mission and
vision, while tailoring our strategic priorities to the needs of our association and its Members in the fulfilment of
the goals set for our girls, volunteers and the overall organisation.
Six initiatives inform our key strategic focus areas, underpinning the direction and activities of the organisation
for the next five years:
Membership and Community
1 Engagement 2 Organisational Culture 3 Brand Recognition
4 Streamlined Business 5 Financial Sustainability 6 Facility Management
These initiatives inform our allocation of resources and effort in each annual business plan. Each initiative has its own
set of priority items, indicators of success, and delivery time frame.
* For more information about the GGA Strategic Plan 2020 go to www.girlguides.org.au/About-Us/national-strategic-plan-2020.html
12 fun , friends, adventure ...OUR VISION
Australia’s leading organisation for girls and
young women in leadership and personal development.
OUR MISSION
to empower girls and young women to grow into confident,
self-respecting responsible community members.
OUR OBJECTIVE FOR OUR OBJECTIVE FOR OUR OBJECTIVE FOR
OUR GIRLS: OUR VOLUNTEERS: OUR ORGANISATION:
provide innovative, fun deliver high quality be efficient, effective
relevant, high quality volunteer experiences and productive.
non-formal learning for to the Australian
girls and young women. community.
OUR STRATEGIC FOCUS AREAS
MEMBERSHIP
ORGANISATIONAL BRAND
AND COMMUNITY
CULTURE RECOGNITION
ENGAGEMENT
STREAMLINED FINANCIAL FACILITY
BUSINESS SUSTAINABILITY MANAGEMENT
www.girlguides-nswact.org.au 13MEMBERSHIP
1
STRATEGIC FOCU
S
AND
COMMUNITY OUR STRATEGIC FOCUS AREAS
ENGAGEMENT
Grow our Membership and community engagement to
be reflective of the diverse cultural, geographical and
socio-economic communities in which we operate.
PRIORITY INDICATORS TIME
ACTIONS OF SUCCESS FRAME
Develop and implement 10% growth in total 2016–20
a contemporary Membership over life span
member marketing and of strategic plan. Retention
engagement strategy rate increased to 80%
Identify and implement 15% increase in funding 2015–16
projects that introduce for projects, 15% increase
Guiding into diverse in Member numbers and
communities diversity reflective of local
demographics
Establish a program of Implementation and 2016–17
support for Members from uptake of program
lower socio-economic with a 15% increase in
communities ensuring participation rates of
broad access to the State ‘1st timers’ at key state
and National Guiding events (with increased
experience satisfaction levels
measured through
evaluation)
Identify and implement Trial and/or introduce new 2015–17
new and flexible methods initiatives, contributing
of delivery of Guiding to a 15% increase in
Membership
14 fun , friends, adventure ...1
STRATEGIC FOCU
S
C O NT
IN U E
D
Be widely recognised and acknowledged by
Government and Non-Government Organisations
(NGOs) as a key voice of girls and young women in
NSW and ACT.
PRIORITY INDICATORS TIME
ACTIONS OF SUCCESS FRAME
Partner with schools and Average two new 2015–17
councils to develop and partnerships per Region
implement workable with reported successful
models that increase interactions
access to Guiding within
existing structure
Develop partnerships with Two organisation-wide 2015–20
State and Local Councils annual approaches
and other NGOs to help to advise, speak and
strengthen Guiding and participate in external
raise awareness at local forums
levels
www.girlguides-nswact.org.au 152
STRATEGIC FOCU
S
ORGANISATIONAL
CULTURE
Actively demonstrate our values in all that we do, working
collaboratively to ensure we are inclusive and respectful of
all girls and women, actively embracing differences, valuing
contributions and empowering all those that we reach to be
confident and active global citizens.
STRATEGIC INDICATORS TIME
PRIORITY OF SUCCESS FRAME
Research best practice 25% increase in 2016–18
volunteer support volunteer retention
practices and develop
policy for adoption and
implementation
Develop training Implementation of 2015–16
opportunities to ensure inclusion training across
the organisation recognises the organisation
and is skilled to meet the
needs of girls and young
women from diverse Annual increase in 2015–16
backgrounds Members from ATSI
and communities & CALD backgrounds
reflecting the local
demographics of the
communities in which
we operate
Further develop grievance Policy and procedure 2015
policy and procedure to developed and
ensure it is reflective of implemented with
need and understood evidence that data
across all levels collected is being used
to identify trends and
pro-actively manage issues
16 fun , friends, adventure ...2
STRATEGIC FOCU
S
C O NT
IN U E
D
STRATEGIC INDICATORS TIME
PRIORITY OF SUCCESS FRAME
Develop and implement 100% achieved new 2015–16
child-safe and child-friendly WWCC (NSW), 75%
policies and procedures participate in child safe/
child friendly workshops
Develop and implement 25% increase in 2015–16
conflict resolution training volunteer retention
package for Members
75% uptake of available 2015–16
training across Regions
Focus on code of 100% re-sign onto 2015
conduct and values in code of conduct
all interactions
www.girlguides-nswact.org.au 173
STRATEGIC FOCU
S
BRAND
RECOGNITION
Increase our internal and public profile so that we
are easily recognised as a leading organisation in
leadership and personal development for girls and
young women of all cultures, traditions and socio-
economic backgrounds.
PRIORITY INDICATORS TIME
ACTIONS OF SUCCESS FRAME
Develop and implement 10% annual increase 2015–16
a media strategy that in brand appearance in
identifies key channels media clips, online hits
to effectively reach and and coverage
engage with girls and
young women at both Demonstrated Member 2015–16
a local level and at a engagement through social
broader Association target media, as bench marked
demographic as a whole against external trends and
utilisation
Develop a program that 100% uptake and 2015
assists Members at all distribution of Association
levels to actively promote produced marketing
the organisation with collateral, with complete
conviction. adherence to style and
brand guidelines
60% of District and Region 2016–17
Managers have access to
training on public speaking
18 fun , friends, adventure ...4
STRATEGIC FOCU
S
STREAMLINED
BUSINESS
Develop and deliver user friendly, integrated business
systems and processes that support our Membership
and enhance our organisational capability and capacity.
PRIORITY INDICATORS TIME
ACTIONS OF SUCCESS FRAME
Utilise technology 85% Member access to 2015–16
to enhance the online member systems,
volunteer experience training and tools with
ensuring processes are positive satisfaction
straightforward and indicators
consistent
Refine processes to ensure 2015–16
volunteers have access
to clear, current and
contemporary operating
policies and procedures
Ensure operating structure 25% increase in volunteer 2017
reflects the diverse and retention
changing needs of the
Membership base
Develop policy that Policy developed and 2015–16
supports and allows easy, implemented with
cost effective access to majority uptake across
electronic banking Regions
www.girlguides-nswact.org.au 195
STRATEGIC FOCU
S
FINANCIAL
SUSTAINABILITY
Be financially secure and sustainable through a more diverse
range of contemporary income streams, enabling the
organisation to actively invest in the ongoing development of
Guiding while also supporting our volunteers in accordance
with best practice principals.
PRIORITY INDICATORS TIME
ACTIONS OF SUCCESS FRAME
Develop and implement 20% annual increase to 2017–18
fundraising strategy fundraising based revenue
incorporating multiple and participation
state-based campaigns
Identify and establish Three formalised new 2016–18
corporate partnership and partnerships that provide
sponsorship opportunities long term, mutually
beneficial outcomes for
the organisation
20 fun , friends, adventure ...6
STRATEGIC FOCU
S
FACILITY
MANAGEMENT
Ensure we have well maintained, safe and functional
facilities that meet the current needs of Guiding while being
liability-free, revenue-producing and valued assets within
the wider community.
PRIORITY INDICATORS TIME
ACTIONS OF SUCCESS FRAME
Establish and implement Policy established and 2015
policy on the management implemented throughout
of property-related risk the organisation
(Region and State)
Future building fund Risk register in place 2016
developed to support and actively managed
implementation of (incorporating all Region
property management and State properties)
policy
Develop and implement 2016
Service Level Agreement
(SLA) between Regions
and Property department
with clear identification
of support available to
Regions in the effective
management of properties
Develop a marketing 15% increase in external 2017
strategy that assists facility hires
in actively promoting
facilities to the non-
Guiding community
Redevelopment of Redevelopment complete, 2020+
Glengarry as Girl Guides delivered within time
NSW & ACT flagship frame, scope and budget
property
www.girlguides-nswact.org.au 2122 fun , friends, adventure ...
Girl Guides NSW & ACT is 100% committed to our environment. The
printed edition of this Strategic Plan is printed on ecoStar paper by
ecoDesign ecoPrint using vegetable oil-based inks and an alcohol-
free ISO 14001 certified printing process.
ecoStar is a Forest Stewardship Council (FSC) certified recycled paper
made from 100% post consumer waste fibres.
FSC is a not-for-profit organisation encouraging the responsible
management of the world’s forests. FSC certification is recognised as
a global standard in forest management practices and the Chain of
Custody certification process ensures the final printed document can
be traced back to a certified source.
www.girlguides-nswact.org.au 23www.girlguides-nswact.org.au
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