STRATEGIC PLAN 2015 2018 - Community Broadcasting Association ...

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STRATEGIC PLAN 2015 2018 - Community Broadcasting Association ...
STRATEGIC 2015
    PLAN 2018

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STRATEGIC PLAN 2015 2018 - Community Broadcasting Association ...
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STRATEGIC PLAN 2015 2018 - Community Broadcasting Association ...
FOREWORD

Community broadcasting                Along the way, as always, we
contributes to, and is a reflection   will be there to provide stations
of, an Australia that is an open      with guidance and support
society, a strong democracy and       on programming, content
a vibrant culture.                    development and infrastructure.
                                      We will help stations and their
This is the sector’s vision for
                                      communities find, learn from
community broadcasting,
                                      and support each other, and
developed in collaboration
                                      always remain a go-to source
with representatives from the
                                      for information, knowledge
Australian Community Television
                                      and advice.
Association, the Australian
Indigenous Communications             We are committed to ensuring
Association, Christian Media          our governance is strong, and
Australia, the National Ethnic        in all our activities will maintain
and Multicultural Broadcasters’       solid systems, policies and
Council, Radio for the Print          processes that promote financial
Handicapped and the Community         sustainability and accountability.
Broadcasting Foundation.              We will establish and grow new
                                      income streams to diversify our
This vision is informed by
                                      financial resources and foster a
our collective focus, and by
                                      positive, high-performing and
our aspiration for community
                                      engaging working environment,
broadcasting to be recognised
                                      and ensure our technology is
as a key pillar in Australian
                                      highly conducive to productivity,
broadcasting and a valued
                                      collaboration and efficiency.
contributor to Australian society.
                                      This strategic plan exists to serve
As this strategic plan
                                      the almost five million people that
demonstrates, over the coming
                                      listen to community radio across
years the CBAA will take a
                                      Australia each week, the 22,000
leading role in achieving this
                                      people that give their time to
vision by doing what we do
                                      their local station as volunteers
best: we champion community
                                      and the dedicated staff that
broadcasting by building stations’
                                      push 444 stations to serve their
capability and creating a healthy
                                      communities even better.
environment for the sector
to thrive.                            We look forward to working with
                                      you to achieve our vision.
The sector will go from strength
to strength as we continue to
nurture a supportive political
                                      Adrian Basso, President
environment, carry out extensive
research to inform and positively     Jon Bisset, General Manager
influence public policy, expand
our networks and raise awareness
of community broadcasting
and, importantly, recognise and
celebrate the hard work and
incredible contributions of the
people who power our movement.

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STRATEGIC PLAN 2015 2018 - Community Broadcasting Association ...
ABOUT THE COMMUNITY
BROADCASTING SECTOR

Community broadcasting is
a vital part of the Australian
                                    These community broadcasting
                                    services:
                                                                          The CBAA’s Mission
media landscape. It plays an
                                    •   Provide a diverse range of
                                                                          is to champion
important role in providing a
platform for communities that
                                        viewpoints that enrich the        community
                                        social and cultural fabric
aren’t adequately serviced by
other broadcasting sectors.
                                        of Australian society and         broadcasting by
                                        contribute to public interest
These include:
                                        outcomes
                                                                          building stations’
•   Indigenous Australians
                                    •   Promote the identities of local   capability and
•   Ethnic communities                  communities and contribute to
                                        social inclusion
                                                                          creating a healthy
•   Educational services
                                    •   Provide opportunities for         environment for
•   Religious communities
                                        participation in free-to-air      the sector to thrive.
•   Reading services for print          public broadcasting and
    disabled communities                content production
•   Music, arts and cultural        •   Contribute to media diversity
    services
                                    •   Generate a significant amount
•   Youth and seniors communities       of local content
                                    •   Provide a unique range of
                                        services and programs

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STRATEGIC PLAN 2015 2018 - Community Broadcasting Association ...
SECTOR COMPASS
POINTING THE COMMUNITY
BROADCASTING SECTOR
TOWARDS THE FUTURE

                            SECTOR VISION
                                                                            In delivering on our Vision, the
The Community Broadcasting Sector contributes to, and is an active          sector commits to upholding
               expression of, an Australia that is:                         the guiding principles of
                           An open society                                  community broadcasting:

                         A strong democracy                                 •   Promote harmony and
                                                                                diversity and contribute to
                           A vibrant culture                                    an inclusive, cohesive and
                                                                                culturally diverse Australian
                                                                                community
                                                                            •   Pursue the principles of
                            SECTOR FOCUS                                        democracy, access and
   Our Vision for Australia will be achieved through strengthened               equity, especially for
communities that arise from authentic conversations catalysed by fair           people and issues not
            and meaningful access to broadcast media.                           adequately represented in
                                                                                other media

       Diverse                  Authentic                Fair and           •   Enhance the diversity of
  communities are            voices engage          meaningful access           programming choices
   supported and              in important             to broadcast             available to the public
   strengthened.             conversations          media so that local         and present programs
   Links between            both within and         Australian stories          that expand the variety of
    communities             between diverse         are told and heard          viewpoints broadcast in
     are forged.             communities.                                       Australia
     Community
                                                                            •   Demonstrate
   and Australian
                                                                                independence in
    identities are
                                                                                programming as well as in
      enriched.
                                                                                editorial and management
                                                                                decisions
                                                                            •   Support and develop local
                                                                                arts and music
                         SECTOR ASPIRATION                                  •   Increase community
                                                                                involvement in
  We aspire to see the Community Broadcasting Sector recognised
                                                                                broadcasting
  as a key pillar of Australian broadcasting and a valued contributor
 to Australian society. As such it is: authentic & excellent; innovative;
              sustainable; accessible; trusted; and diverse.

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STRATEGIC PLAN 2015 2018 - Community Broadcasting Association ...
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STRATEGIC PLAN 2015 2018 - Community Broadcasting Association ...
CBAA STRATEGIC PRIORITIES:

2015-18
SUPPORTIVE ENVIRONMENT
BUILD A HEALTHY ENVIRONMENT
IN WHICH COMMUNITY
BROADCASTING CAN THRIVE

CAPABILITY AND
SUSTAINABILITY OF STATIONS
GROW THE CAPABILITY AND
SUSTAINABILITY OF STATIONS

CBAA VIABILITY AND GROWTH
STRENGTHEN THE CBAA’S
CAPACITY TO PROVIDE
LEADERSHIP

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STRATEGIC PLAN 2015 2018 - Community Broadcasting Association ...
STRATEGIC PRIORITY 1
BUILD A HEALTHY ENVIRONMENT IN WHICH
COMMUNITY BROADCASTING CAN THRIVE

                   OBJECTIVES INCLUDE:                   KEY DELIVERABLES INCLUDE:
                   a. Nurturing a supportive political   •   Proactively working with
                      environment.                           influential political stakeholders
                                                             to strengthen knowledge,
                   b. Influencing public policy
                                                             understanding and support
                      through leadership and
                                                             of community broadcasting
                      research.
                                                             sector policies and programs;
                   c. Developing and maintaining
                                                         •   Expanding the footprint
                      internal and external sector
                                                             of digital community radio
                      relationships and networks.
                                                             services to regional areas
                   d. Raising public, community and          of Australia;
                      social awareness of community
                                                         •   Renew the CBAA Research
                      broadcasting.
                                                             Strategy to better understand
                   e. Recognising and celebrating            and meet the needs of the
                      community broadcasting.                organisation, stations and
                                                             the sector;
                                                         •   Convening the Community
                                                             Broadcasting Sector
                                                             Roundtable to identify and
                                                             advance issues of mutual
                                                             interest;
                                                         •   The development and
                                                             coordination of initiatives that
                                                             raise awareness of community
                                                             broadcasting;
                                                         •   Strengthening the annual
                                                             CBAA Awards to recognise
                                                             and celebrate excellence in
                                                             community broadcasting;
                                                         •   Completing a review of the
                                                             Community Broadcasting
                                                             Codes of Practice;
                                                         •   Acting as a central point for
                                                             community broadcasting,
                                                             providing regular advice,
                                                             information, resources
                                                             and news and promoting
                                                             opportunities to stations and
                                                             other stakeholders.

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STRATEGIC PLAN 2015 2018 - Community Broadcasting Association ...
STRATEGIC PRIORITY 2
GROW THE CAPABILITY AND SUSTAINABILITY
OF STATIONS

OBJECTIVES INCLUDE:                KEY DELIVERABLES INCLUDE:               •   Proactively providing
                                                                               advice and resources to
a. Providing stations with         •   Increasing emphasis on
                                                                               help stations achieve their
   programming and with content        building stations capability by
                                                                               missions, including through a
   development guidance and            exploring the development of
                                                                               comprehensive and up to date
   support.                            new initiatives that:
                                                                               resource hub, an information
b. Cementing the CBAA as the           •   Support stations to improve         line, a comprehensive webinar
   go-to source for information,           their financial viability and       program and other relevant
   knowledge and advice.                   sustainability;                     initiatives;
c. Developing and providing            •   Improve the transmission        •   Providing cost savings on
   infrastructure and solutions            quality of regional and/or          stations’ core business
   to scale.                               rural stations;                     expenses;
d. Strengthening the skills            •   Enable stations to promote      •   Curating the Community Radio
   and knowledge of station                their radio programs and            Network to continue offering
   communities.                            Australian music through            high quality flagship programs
                                           a suite of online services;         and a selection of the best
e. Helping stations and their
                                                                               station-driven content;
   communities find, learn from        •   Facilitate connections and
   and support each other.                 knowledge sharing through       •   Promoting and distributing
                                           a program of localised and/         contemporary Australian
                                           or special interest events,         music to stations through the
                                           forums and multi-platform           Australian Music Radio Airplay
                                           initiatives;                        Project (Amrap);
                                       •   Encourage collaboration         •   The operation of services and
                                           between stations;                   infrastructure to enable 37
                                                                               licensed metropolitan-wide
                                       •   Encourage storytelling
                                                                               community broadcasters to
                                           by new and emerging
                                                                               provide digital radio services;
                                           producers around Australia
                                           and assist them to forge        •   Growing the Community Radio
                                           links with stations.                Content Distribution Hub and
                                                                               the Digital Delivery Network so
                                   •   Strengthening and growing the
                                                                               that it provides an increasing
                                       CBAA National Conference to
                                                                               variety of content in addition
                                       ensure it is a professional and
                                                                               to the Community Radio
                                       financial success;
                                                                               Network.

  MEMBERS HAVE GIVEN THE CBAA A HIGH NET PROMOTER SCORE OF

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STRATEGIC PRIORITY 3
STRENGTHEN THE CBAA’S CAPACITY TO
PROVIDE LEADERSHIP

                   OBJECTIVES INCLUDE:                   KEY DELIVERABLES INCLUDE:
                   a. Ensuring the CBAA is               •   Continually building
                      financially well managed               an engaged, vibrant,
                      with strong systems, policies,         well-informed, effective and
                      and processes underpinning             well supported workforce;
                      governance and accountability.
                                                         •   Aligning CBAA resources,
                   b. Fostering a positive, high-            structure and processes to
                      performing and engaging                support the organisation’s
                      working environment.                   strategic direction;
                   c. Diversifying financial resources   •   Building a sustainable
                      by establishing and growing            financial model, focussing
                      new income streams.                    on diversifying and growing
                                                             revenue streams, through;
                   d. Facilitating productivity,
                      collaboration and efficiency       •   Establishing a systematic
                      through information and                process for evaluating,
                      communications technology.             selecting and sun-setting
                                                             products and services;
                                                         •   Growing the CBAA Community
                                                             Education Program;
                                                         •   Sourcing new funding
                                                             opportunities from
                                                             government, trusts,
                                                             foundations and individual
                                                             giving, along with growing
                                                             corporate sponsorship and
                                                             partnerships;
                                                         •   Completing the transition
                                                             to the CBAA’s Association
                                                             Management System.

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SYDNEY:
Level 3
44-54 Botany Road
Alexandria NSW 2015

MELBOURNE:
Abbotsford Convent,
Studio C1.11,
1 St Heliers Street
Abbotsford, VIC 3067

www.cbaa.org.au
www.facebook.com/communitybroadcasting
www.twitter.com/CBAA_

ABN - 92 003 108 030

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