SUCCESS IDEAS FOR INCLUDE IDA IN YOUR GROWTH STRATEGY TO TARGET YOUR CORE AUDIENCE - International Downtown Association
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IDEAS FOR SUCCESS IN C L U D E I DA I N YOUR GRO WT H S T RAT EGY T O TA R GET YOUR CORE AUDIENC E UPDATED NOVEMBER 2021
Reach your
core audience.
You will no longer struggle with ineffective outreach and connections. With
an audience of 7,700+ IDA helps you get in front of the right people.
We can help you engage through IDA’s trusted platform of events, research,
webinars, downtown services directory, member networking site and other
tools as we inspire thriving city centers and urban neighborhoods.
IDA is at the intersection of great ideas and the action needed by city
leaders to make things happen. Let us be your growth partner.
Achieve Strategic
3% INTERNATIONAL
Growth that Increases
15% Market Share
2.26M
GOV’T
15%
AGENCY
CANADA $ You want to reach more
prospects. We help
15% your product, solution
CORPORATE AVERAGE REVENUE
82% or program gain the
70% UNITED awareness it needs to get
% BUDGETS
43
PLACE STATES implemented.
1M+
MANAGERS
$
MEMBERS BY CATEGORY MEMBERS BY COUNTRY
CORPORATE PARTNERSHIPS
THOUGHT Meet your business
LEADERS
CIRCLE objectives. Strategically.
IDA’s trusted platform can help you efficiently gain brand awareness and access to decision makers.
A customized partnership is crafted to promote your solution and help reach your goals.
“We love collaborating with
IDA because IDA works
Having worked with hundreds of businesses in the private sector, we’ve been able to clear the path
hard to turn sponsorship to successful awareness and adoption of their solutions in countless urban centers, thus creating new
into partnership. The business that helps to improve urban landscapes.
organization is growing its Our multi-prong approach may include directly accessing the board of directors, presenting on
focus on effective thought
key issues led by IDA and your organization’s leadership, engaging city leaders through a creative
leadership — research,
experience, establishing a best practice or surveying members to gain information to learn what is
dialogue, best practices.
valuable to the industry so your business soars.
We have been pleased and
honored to be invited to In addition to the traditional benefits of sponsorship included in your partnership, you will receive the
contribute and we definitely opportunity for a staff training, delivery and distribution of key messages, annual membership, first
benefit from the results.” look at RFPs before they are released online and prominent recognition alongside member tools.
Multi-year action plans are available.
DAVID DIXON, FAIA;
STANTEC’S URBAN Let us help you reach your goals and elevate your position in urban centers.
PLACES
Schedule an exploratory call today.
Tracie Clemmer,
Director of Corporate Relations
tracie@downtown.orgTHESE BENEFITS WILL BE ADDED TO YOUR CUSTOMIZED PARTNERSHIP
• One (1) electronic message sent to the entire • e-Newsletter advertisement in 2022
membership (pre-approved and distributed by • Early notice of RFPs, introductions and other
THOUGHT
IDA) pertinent opportunities
• Designated IDA webpage prominently • Additional four-month IDEA Connection
LEADERS recognizing research/promotional campaign;
includes appropriate content, videos,
(member networking site) rotating
advertisement (6-month total) to be highlighted
CIRCLE •
presentations, etc. ($50,000 only)
One (1) senior representative to give remarks
as members post questions and share
information online 24/7
during your co-hosted event ($50,000 only) • Top-tier recognition to the rising stars of
• List of attendees so you can easily follow-up the industry through the Emerging Leader
after the Annual Conference ($50,000 only) Fellowship program
INVESTMENT:
$35,000-$50,000 USD
• Unlimited usage rights to a specially designed • Brief remarks from the stage or as a session
IDA Partner logo to elevate your credibility speaker (pre-approved) so attendees at the
INCLUDES: among this audience of city leaders on a year- annual event of the year hear your message
EXCLUSIVE PROMOTION round basis • Two additional full-conference registrations
THOUGHT LEADERS
PACKAGE BENEFITS • IDA homepage recognition as part of the and VIP passes (4 total) to network with district
esteemed Thought Leaders Circle. Your leaders during the annual event
ALL CITY BUILDERS
PACKAGE BENEFITS linked logo, company description and contact • Two (2) tour passes
information on the Partner webpage
• Upgraded recognition on event signage and a
• One (1) year IDA membership for directory and direct link to your chosen webpage included on
networking site access conference communications, event webpage
• Quotes on an issue or topic from IDA and conference app (if available)
Leadership to strengthen your efforts • Advertisement or promoted post in the Annual
• Customized training session for your business Conference program
development or marketing staff on BIDs and this • Distribution of corporate promotional material
industry (flyer, brochure, catalog, publication, etc.) and a
• Right to reach district leaders with key messages branded gift to attendees
through a one-time direct mail to the entire
membershipRESERVE AN EXCLUSIVE PROMOTION
• e-Registration Confirmation Message • Branded Event Ambassadors
• Welcome/Registration Desk • Branded Notepads
• Sanitizing Station • Golf Outing
CITY •
•
Engagement Screen or Charging Station
Sidewalk Chalk Art & Advertisement
•
•
Salary Survey
Top Issues Council
BUILDERS • Walking Balloon Advertising & Literature
Distribution
•
•
Benchmark Report
Webinar Track (Choice of 4 Topics)
• Awards Program • Board & VIP Event
• Transportation with Bus Headrest Ads • Newcomers Welcome
INVESTMENT: • Hotel Keycards • Branded Lunch for Attendees (Thursday or Friday)
$20,000 USD • Lunch & Learn • Marketplace Cocktails
INCLUDES:
EXCLUSIVE PROMOTION
CITY BUILDERS PACKAGE BENEFITS
PACKAGE BENEFITS
ALL PLACE ENHANCER
PACKAGE BENEFITS • Promotion to a network of 7,700+ prospects • An additional full-conference Registration and VIP
throughout the year; your linked logo and Pass to the Board of Directors reception (2 total)
contact information is featured on IDA’s website • Upgraded logo recognition on Annual
• IDA Sponsor logo usage rights to show clients Conference marketing, event webpage and
you support the industry signage
• Recognition from IDA leadership during a • Ability to include a company brochure or
general session with your senior company promotional gift for distribution to attendees
representative on stage • Opportunity to have a promotional item, gift or
• Advertisement in the Annual Conference message delivered to attendee rooms
program or promoted post in the event app • Two-month IDEA Connection (member
• A 50-word sponsor highlight in the IDA networking site) rotating advertisement
e-newsletter with linked logo • Save 50% on a one-year IDA corporate
• A senior company executive to introduce membership allowing you to connect with
session speakers to position your company as an district leaders
industry leaderPACKAGE BENEFITS
Let us help you drive growth by promoting • Recognition on event signage in prominent
your solution to a network of 7,700+ prospects locations and supporter listing in the event app
throughout the year. (if available)
• Your linked logo is featured on IDA’s website • Your company logo highlighted on the general
PLACE
while you enjoy sponsor logo usage rights to session screen and podium recognition from
show clients you support the industry IDA leadership
ENHANCERS • One full-conference registration to meet prospects
face-to-face during IDA’s largest event of the year
• Advertisement in the Annual Conference
program or promoted post in the conference
• VIP pass to the IDA Board of Directors event for app
access to the industry’s top leaders • Sponsor ribbon for recognition on your event
• Exhibit space to network with city leaders; enjoy badge
INVESTMENT:
online and print highlights as an exhibitor • A 35-word sponsor highlight in the IDA weekly
$10,000 USD
• Your company name on all conference update with linked logo
e-communications distributed to 7,700+ prior
to, during, and post Annual Conference
CHOICE OF EXCLUSIVE PROMOTION
• Breakout Room Host: Share your solutions as • Morning Coffee: Welcome attendees with a cup
you welcome speakers and guests and offer of joe to start their day
amenities or take-aways • Hydration Stations: Everyone needs to hydrate!
• Service Advisory Session: A half-hour demo, Your message is communicated to attendees as
group discussion, or RESERVED built into the they quench their thirst
conference agenda ONLY 4 SPACES LEFT! • Networking Break: Be remembered by
• e-Newsletter Advertisement: A weekly providing a sweet treat and beverages
touch point to stay top of mind for three (3) • Water Bottles: Be the company that helps
consecutive months hydrate throughout the event and long after by
• Schedule-at-a-Glance: Recognition in the guide providing your company’s reusable water bottles
enabling attendees to see where they should be to attendees
and what’s happening nextPACKAGE BENEFITS
• Enjoy sponsor logo usage rights to show clients • Your company logo highlighted on the general
you support the industry session screen and podium recognition from
• One full-conference registration to meet prospects IDA leadership
face-to-face during IDA’s largest event of the year • Advertisement in the Annual Conference
• VIP pass to the IDA Board of Directors event for program or promoted post in the conference
access to the industry’s top leaders app
• Sponsor ribbon for recognition on your event
AMBASSADORS • Your company name on all conference
e-communications distributed to 7,700+ prior badge
to, during, and post Annual Conference • A 35-word sponsor highlight in the IDA
• Recognition on event signage in prominent e-newsletter with linked logo
locations and supporter listing in the event app
INVESTMENT:
$5,000 USD
CHOICE OF EXCLUSIVE PROMOTION
• Exhibit Space: Network with city leaders;
enjoy online and print highlights as an “IDA has helped my company grow through
exhibitor the relationships we have developed with
• Breakout Room Host: Share your solutions as members over the years.
you welcome speakers and guests and offer The relationship building, marketing
amenities or take-aways opportunities, and the knowledge we gain
• Social Media Posts: Share your message(s) are reasons we invest in IDA. They help us
through four (4) social media posts (one per launch new products and bring awareness
week across the month of your choice) to a much larger audience.
The time and money we have invested with
the IDA, is one of the best investments we
have ever made.”
TED PETERSON,
PRESIDENT, DOWNTOWN
DECORATIONS, INC.FOUR-WEEK WEBINAR SPONSORSHIP
Enjoy access for four weeks! Share about your services and solutions alongside IDA webinars throughout the
month to gain awareness and keep top of mind. Choose from Marketing, Communications and Events; Public
Space Management and Operations; or Planning, Design and Infrastructure programs.
• Share your story through special messaging to • Brief introduction of company solutions during
this unique network (4; every Wednesday) the webinars with opening slide showcasing
logo, statement of services and website (4; every
DIGITAL OUTREACH • Two social media posts to extend key messages
Friday)
(includes link, hashtags and image)
SPONSORSHIPS • Recognition via logo and web link on • Opportunity for inclusion of company brochure,
registration page and weekly outreach (4; every video or tip sheet sent to registrants with
INVESTMENT Tuesday) webinar recording as a post-webinar follow-up
$6,000 USD (4; every Monday)
• Name, statement of services and web link in the
confirmation email to all webinar registrants that • Continued delivery of your message as the
month recorded webinars are available online
SPONSOR A WEBINAR
INVESTMENT
$2,000 USD
Content is king; introduce your services to gain exposure and build your lead list.
• Enjoy early outreach with your company • Briefly introduce your company solutions during
name, statement of services and web link in the webinar with opening slide showcasing
the confirmation email to all registrants of the logo, statement of services and website
webinar you choose • Inclusion of company website or resource sent
• Your company logo and web link will be to registrants as a post-webinar follow-up
included in weekly e-marketing leading up to • Continued delivery of your message as the
the online event and webinar registration page recorded webinars are available online
CEO MEETING SPONSORSHIP
INVESTMENT
$3,500 USD
Share your company’s solutions through video remarks during one of the monthly CEO meetings (one
minute; second Monday of the month).
• This introduction must be content-rich, clearly • Inclusion of your company’s message, logo and
stating how your solution helps city leaders and web link in the email invitation distributed to the
can be live or recorded CEO audienceTHOUGHT LEADERSHIP & LEAD GENERATION ONLY 2 OPPORTUNITIES LEFT IN 2021!
• Collaborate with IDA on developing an • During the webinar, poll downtown leaders
appropriate topic, presenters, and key on best practices/trends and use the data for
ONLINE messaging for urban leaders marketing efforts and business development
opportunities
PRESENTATION • Present a 60 minute webinar enabling your
organization and key executives the opportunity • Your recorded webinar will be available for
& WEBINAR to connect with key influencers of business
districts nationwide
free online to continue promotion of your key
messages for 12 months
CAMPAIGN • Invite the IDA audience of district leaders, • Save 25% on a one-year IDA corporate
municipal decision makers, and urban membership allowing you to connect with
placemakers as well as your clients and prospects district leaders
to reinforce your image as a thought leader
INVESTMENT • Obtain significant lead generation opportunities
$10,000 USD with district leaders that demonstrate an interest
in the selected topic
MARKETING & PROMOTION
Your senior company representative will be • Webinar registration page will be co-branded
introduced as an industry leader at the beginning conveying your expertise on the pre-approved
of the webinar. topic
Your company will be featured prominently through • A message sent to registrants post-event with
a variety of channels including: related information, other opportunities and a
• Dedicated communications promoting your link to the recorded webinar
online event sent to IDA’s audience of 7,700+ • Presentation slides including your corporate
urban leaders logo, presenter’s photo and information on your
• Promotional highlights in the e-newsletter company
prominently featuring your company and the • Your company logo and contact information
webinar topic highlighted on the IDA Partner webpage on
downtown.orgValue.
Looking to launch a new solution?
IDA connects you to local market experts who can ensure you go down
the right path. Members are early adopters and are eager to learn about
place enhancing products and innovative services.
“IDA provides tremendous
Trying to capture more market share? value to its sponsors. Our firm
has been a supporter of IDA
Let IDA help you get the word out effectively and efficiently. We take the for years, and this relationship
guess work out and replace it with a strategic plan based on your goals. has translated into returns
much greater than our
investments — both in
bottom-line business as well
as professional and personal
development. The staff is very
responsive and will work with
you to figure out what best
suits your needs and positions
you for true, lasting success in
the world of downtowns and
city centers.”
CHRIS BEYNON, AICP,
PRINCIPAL, MIG, INC.2021 Sponsorship Application
INTERNATIONAL DOWNTOWN ASSOCIATION
A. Select a Package
THOUGHT CITY PLACE ENHANCERS AMBASSADORS WEBINAR
LEADERS CIRCLE BUILDERS ¨ $10,000 ¨ $5,000 ¨ $10,000 (CAMPAIGN)
¨ $50,000 ¨ $20,000 ¨ $6,000 (4-WEEK)
¨ $35,000
Promotion Selection: Promotion Selection: Promotion Selection: Promotion Selection: ¨ $3,500 (CEO)
¨ $2,000
B. Media and Marketing D. Payment Information
Submit payment with application (U.S. Funds). Payable to: International Downtown Association
¨ Please send me the Media Kit
¨ Please send me Membership Information Total
C. Contact Information ¨ Check Enclosed (preferred) ¨ Please charge my:
¨ Visa ¨ MasterCard ¨ AmEx in the amount of $
Full Name /
Card Number CVN Exp. Date
Title
Name (please print as it appears on card)
Company
E. Agreement & Payment Authorization
Address I/we abide by all requirements, restrictions and obligations and accept the Terms & Conditions as
posted on the IDA website, www.downtown.org, and agree to receive IDA communications. As
benefits begin immediately, sponsorship cancellations are not permitted.
City State/Province Postal Code
Country Telephone
Authorized Signature Date
E-mail Address
F. Submit Signed Form & Payment
Company Website Mail to: International Downtown Association,1275 K Street NW, Suite 1000, Washington, DC 20005
Questions? Contact Tracie Clemmer, Director of Corporate Relations
tracie@downtown.org or VM 202.798.5918You can also read
