SUPPLY CHAIN TO THE MAX - Inside Logistics

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SUPPLY CHAIN TO THE MAX - Inside Logistics
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              PUBLISHED SINCE 1898 | WRITTEN
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2018 OUTLOOK
Shippers and carriers
bullish on the future

TRADE
China’s new Silk Road

SUPPLY
CHAIN TO
THE MAX
Sanimax is thriving thanks
to the efforts of Executive
of the Year Martial Hamel
and his team

                                                                        www.canadianshipper.com
SUPPLY CHAIN TO THE MAX - Inside Logistics
PROUDLY CELEBRATING
80 YEARS OF
EXCELLENCE

A YEAR TO CELEBRATE
This year marks the 150th anniversary of Canada and
Air Canada’s 80th birthday. On this landmark occasion,
we would like to thank you, our customers and
partners, for your continued support. As we look forward
to the future, we at Air Canada Cargo, continue to aim
higher, striving to deliver the services you need with
utmost expertise and care, with a truly Canadian spirit.

We invite you to experience today’s Air Canada Cargo.
SUPPLY CHAIN TO THE MAX - Inside Logistics
CONTENTS

                                                                                                                                  NOVEMBER/DECEMBER 2017

DEPARTMENTS

5 | Editor’s Foreword
Supply chain dangers
                                                                                                                                             14
6 | In the news
Kuehne + Nagel’s pharmaceutical/
healthcare logistics facility up and
running; ACPA conference focuses on
sustainability

43 | Inside the Numbers
Shippers having second thoughts

45 | Coaching Corner
Is short term the new normal?

46 | The Bigger Picture
                                                                                                                            COVER STORY
The capacity crunch

                                                                                           SUPPLY CHAIN
                      38                                                                   EXECUTIVE OF
                                                                                              THE YEAR
                                                                                                                         Sanimax is thriving
                                                                                                                        thanks to the efforts
                                                                                                                            of Martial Hamel
                                                                                                                                and his team

                                                                                                                                                                      Denis Bernier
                                                            Martial Hamel, senior vice president, supply chain for Montreal-based Sanimax, is the 2017 recipient of
                                                                     the Freight Management Association of Canada’s annual Supply Chain Executive of the Year.

                                       FEATURES

                                       2018 OUTLOOK | 18
                                       Shippers and carriers discuss the future of the transportation supply chain

                                       REGIONAL FOCUS | 28
                                                                                                                                 32
                                       China’s ambitious Belt and Road Initiative building momentum

                                       CARRIER PROFILE | 32
Project Cargo                          Cargojet continues to soar at 15

Case Study                             WEST COAST GATEWAYS | 34
Museum ships a blue                    Prince Rupert expands its terminal and its future
whale heart to Europe—                 2017 SURFACE TRANSPORTATION SUMMIT | 37
and back                               Shipper and carriers agree, more freight visibility needed

                                                                                                    www.canadianshipper.comNovember/December 20173
SUPPLY CHAIN TO THE MAX - Inside Logistics
BUILDING CONNECTIONS
   WHEREVER WE GO.
CP prides itself on building partnerships. We work with
our customers, wherever they are, to identify their needs
and help meet their objectives, while providing the best
service along the way. CP is your full supply-chain solution
provider that gets your goods to where they need to be.
                  Learn more at cpr.ca
SUPPLY CHAIN TO THE MAX - Inside Logistics
EDITOR'S FOREWORD
                                                                                                                              John Tenpenny

            November/December 2017
               Volume 120 Issue No. 6

                   EDITOR
         John Tenpenny (416) 510-6880

                                                                 Always be prepared
               john@newcom.ca

               RESEARCH DIRECTOR
                    Lou Smyrlis
                  lou@newcom.ca

                                                                 A
                   ART DIRECTOR                                            s the incidences of terrorism continue to rise worldwide, global supply
                     Ellie Robinson                                        chains are not immune to this unlawful use of force intended to intimidate
                   ellie@newcom.ca                                         or coerce governments or corporations in furtherance of a political goal or
             CONTRIBUTORS                                        for economic gain. Supply chain terrorism is the use of such tactics against any part of
      Denis Bernier, Carolina M. Billings,                       the supply chain, including air, rail or sea transport and by any metric, this activity has
  Dan Goodwill, Ken Mark, James Menzies,
  Carroll McCormick, Ian Putzger, Leo Ryan                       seen a dramatic increase in recent years.
                                                                     According to a report from supply chain consultancy BSI, terrorist attacks on the
            PRODUCTION MANAGER
         Kimberly Collins (416) 510-6779                         supply chain have increased 16 per cent year on year, with a total of 346 attacks taking
                kim@newcom.ca                                    place in 2016.
        VIDEO PRODUCTION MANAGER                                     The report, entitled Terrorist Threats to International Trade and the Supply Chain,
                 Brad Ling                                       noted varied attacks, including cargo theft cause considerable direct and indirect eco-
            CIRCULATION MANAGER
                                                                 nomic costs, disrupt the international movement of freight and creates reputational
            Mary Garufi (416) 614-5831                          risks to organizations.
               mary@newcom.ca                                        Terrorist attacks threaten to disrupt a significant amount of international trade.
                  PUBLISHER                                      Over the past five years, the top 10 countries for supply chain terrorism incidents ac-
         Nick Krukowski (416) 510-5108                          counted for $776 billion worth of global exports annually, including $108 billion of
               nick@newcom.ca
                                                                 exports to the United States specifically.
                      PRESIDENT                                      Even the increased security measures implemented in the wake of terrorist at-
                      Joe Glionna
                                                                 tacks—intended to reduce the risk of further attacks—have the effect of disrupting
             CHAIRMAN & FOUNDER                                  the flow of cargo, especially for cross-border shipments, as was seen in France follow-
                  Jim Glionna
                                                                 ing the November 2015 coordinated attacks in Paris. Immediately following, France
        VICE-PRESIDENT, OPERATIONS                               imposed stricter controls along the borders with Belgium and Luxembourg, costing
             Melissa Summerfield
                                                                 companies an additional $59 per delayed vehicle. The total cost to shippers in Bel-
                                                                 gium was estimated at $3.5 million within the first month following the attack.
                    HEAD OFFICE:
                                                                     The report also found that in 2016 terrorists targeted a wider range of industries
   80 Valleybrook Drive, Toronto, ON M3B 2S9                     and modes of transport than in any other year. In particular, terrorists increasingly
Canadian Shipper is written for Canadian transportation
                                                                 targeted industries generally associated with private or corporate supply chains rath-
and logistics professionals who manage product flow              er than state-owned supply chain infrastructure. Over three years of data, terrorist
from manufacturer to point-of-sale. Editorial is focused
on reporting, analysis and interpretation of Canadian log-       attacks against the agriculture and food and beverage sectors more than tripled, at-
istics trends and issues. It is published by NEWCOM BUSI-
NESS MEDIA INC.
                                                                 tacks on the industrial and manufacturing materials and pharmaceuticals sectors
                                                                 more than doubled, and attacks against the metals industry nearly doubled.
                  SUBSCRIPTIONS:                                     Worryingly, despite the upward trend of attacks, BSI’s report found that there is
         Contact us at: mary@newcom.ca
                 Tel: (416) 614-5831
                                                                 still inadequate spending on supply chain security.
                 Fax: (416) 614-8861                                 “Our analysis clearly shows that commercial interests and private organizations
          Website: canadianshipper.com                           are increasingly threatened, extorted, and directly targeted by terrorist organizations
           (click on subscription button)
                                                                 all over the world,” stated Jim Yarbrough, global intelligence program manager at BSI.
SUBSCRIPTION RATES: Canada: $65.95 + applicable                  “Corporations must take notice and prepare their organizations accordingly.”
taxes, per year; $107.95 + applicable taxes, for two years.
U.S.A.: US$107.95 per year. All other foreign: US$107.95 per         Regardless of how the NAFTA renegotiations turn out, Canadian shippers and car-
year. Single copies $8 except for the annual Logistics Buyers’
Guide (Aug) $60.95 + applicable taxes, (not including HST)       riers need to ensure their security measures are continuously updated and improved
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ISSN 2292-2490 (print), ISSN 2292-2504 (Digital), (Canadian
                                                                 in order to guard against any kind of threat. Just as international trade isn’t going
Shipper.) Indexed by Canadian Business Periodicals Index.        anywhere, neither is the threat of terrorism. CS
Printed in Canada. All rights reserved. The contents of this
publication may not be reproduced either in part or in full
without the consent of the copyright owner.

POSTMASTER: Please forward forms 29B and 67B to:
80 Valleybrook Drive, Toronto, Ontario, M3B 2S9
Second Class Mail Registration Number 0721.

PUBLICATIONS MAIL AGREEMENT 40063170

                                                                 John Tenpenny,
MEMBER CANADIAN BUSINESS PRESS
                                                                 Editor
                                                                 john@newcom.ca

                                                                                                  www.canadianshipper.comNovember/December 20175
SUPPLY CHAIN TO THE MAX - Inside Logistics
IN THE NEWS

K+N unveils new pharma facility                                                                                          By John Tenpenny

   The KN PharmaChain GxP distribution centre,
   located in Mississauga’s Pill Hill district,
   is a 208,000 square-foot, multi-client facility.

While it may have taken less than a year              view and tour of the facility. “In 2012,         It offers advanced warehousing, co-
to go from ground-breaking ceremony to                Kuehne + Nagel Canada undertook its          packing services, full end-to-end capabili-
hitting the ground running, for the full              first investment in the vertical and con-    ties from inbound to final mile, and cross-
story behind Kuehne + Nagel Canada’s re-              verted 80,000 square feet of an existing     docking for time-critical products. In
cently opened pharmaceutical/health-                  site, on what we call the Millcreek Cam-     addition, says Gascoyne, Kuehne + Na-
care logistics facility in Mississauga’s Pill         pus, into our first pharmaceutical-grade     gel’s standardized warehouse and trans-
Hill, you have to go back a little further.           building,” says Gascoyne.                    portation management system provides
    As one of the world’s leading logistics               After promptly outgrowing that facil-    total supply chain inventory visibility.
providers, Kuehne + Nagel focuses on in-              ity, “we couldn’t take on more volume            According to Gary Boettger, Kuehne
dustry specific solutions. “Several years             from customers,” says Gascoyne, “so we       + Nagel’s manager, national procure-
ago, in close cooperation with customers,             needed to leverage the next phase.” The      ment, the warehouse was designed to
we developed KN PharmaChain to set                    newly built KN PharmaChain GxP distri-       capture innovations within the industry
new standards in logistics,” says Murray              bution centre is a 208,000 square-foot,      while keeping an eye on environmental
Gascoyne, vice president, contract logis-             multi-client facility equipped with state-   impacts. The facility is temperature and
tics for Kuehne + Nagel Canada.                       of-the-art technology for storing temper-    humidity controlled, as well as licensed
     “We already had a mature and estab-              ature-sensitive healthcare products.         and qualified to Health Canada stan-
lished pharma/healthcare offering in air-             “Our investment underlines the impor-        dards, including:
freight in Canada, so it was a matter of              tance of our strategy to further grow our    • Ambient storage – between 15° C
expanding our contract logistics network              healthcare activities in Canada and we          to 25° C
up to meeting our customers’ warehous-                are grateful to our loyal customers for      • Less than 60 per cent relative humidity
ing and distribution needs,” he told Cana-            their confidence in our services,” says      • 10,000 square-foot 2° C to 8° C cooler
dian Shipper, during an exclusive inter-              Gascoyne.                                        fully racked with 30-foot clear height

6November/December 2017www.canadianshipper.com                                                                                Photo:Kuehne + Nagel
SUPPLY CHAIN TO THE MAX - Inside Logistics
IN THE NEWS

• Live temperature and humidity                  “Inside, from an                                   end of next year and at that point that’s
  monitoring systems                                                                                when the future expansion will kick in.
• CCTV and other security features               operations point of                                    “In the 3PL industry, you’re talking
• Motion sensor LED lighting                     view, flow was a key                               about a 12 to 18-month lead time, so
• Digitally controlled HVAC system                                                                  the reality is we’re opening up conversa-
• Grey-water landscaping                         consideration. What                                tions with customers to pre-build the
  irrigation system                                                                                 extension.”
    “One of our goals with this building is
                                                 is good about this                                     Foresight was also taken in regards to
to raise the bar when it comes to GMP-           facility is you have                               being able to add features to the facility as
compliant facilities,” says Boettger. “So,                                                          needed. “In the future, we will add a nar-
that when customers come in and see              natural pressure and                               cotics vault and an Order-to-Cash, sys-
our facility and compare it to other facili-     choke points within                                tem feature for automated sales order
ties, it stands out in the market.”                                                                 creation,” says Gascoyne. Being in the
    Nothing was too small to escape de-          an operation that if                               centre of Canada’s second-largest life sci-
sign scrutiny in setting up the warehouse                                                           ences cluster, with nearly 400 companies
to store goods securely and in optimum
                                                 you haven’t designed                               employing 25,000 people, is key to ensur-
condition. “It’s not your typical ware-          enough space flow                                  ing the company’s long term future.
house design,” says Boettger. “We worked                                                                “The area is a logistics hub,” adds Matt
with the engineers to eliminate as many          around it, become an                               Harris, director of operations, contract
horizontal and cross beams to avoid plac-        artificial bottleneck.”                            logistics for Kuehne + Nagel Canada.
es where dust could collect.” The sur-                                                                  “From a logistics standpoint we’re
rounding fields even include bio-swales          Jason Farrell,                                     within thirty minutes of two intermodal
for water retention, rather than rainwater       distribution manager,                              hubs and within twenty minutes of Pear-
going directly into the sewer system.            Kuehne + Nagel Canada                              son airport and most truckyards are with-
    Inside, from an operations point of                                                             in that same radius.”
view, flow was a key consideration, says                                                                In a market filled with complexity due
distribution manager Jason Farrell.              efficiently in that area.”                         to strict regulations and compliances to
“What is good about this facility is you             “The new facility allows Kuehne + Na-          meet, Kuehne + Nagel’s pharma/health-
have natural pressure and choke points           gel to meet two important strategic                care logistics facility puts the company
within an operation that if you haven’t de-      goals—good design to make us more effi-            right where it wants to be.
signed enough space flow around it, be-          cient and effective—and set the stage for              “We like complexity,” says Gascoyne.
come an artificial bottleneck.                   continued growth,” says Gascoyne. “We’ve           “With our proven KN PharmaChain solu-
    “When you design you have to look at         been managing the process pretty tightly           tions and our team of local experts, we
areas such as packing, shipping, receiv-         and have some target customers lined up            manage our customers’ logistics chal-
ing, and picking and identify how goods          and we believe that optimistically the op-         lenges and offer a wealth of value to their
and people are going to move safely and          portunities will come towards the back             businesses.” CS

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                                                                                    www.canadianshipper.comNovember/December 20177
SUPPLY CHAIN TO THE MAX - Inside Logistics
IN THE NEWS         continued from page 7

Canadian port officials focus
on sustainability and infrastructure
Annual ACPA conference also highlighted Canadian ports’
position on the front lines of trading opportunities                                                                                              By Leo Ryan

The 59th annual Association of Canadian                portunities and we must seize the mo-                    said before underlining the constant need
Port Authorities (ACPA) conference,                    ment to be part of the future,” declared                 for risk mitigation efforts such as the re-
staged in Vancouver, focused on sustain-               Robin Silvester, president and CEO of the                cent initiatives on Canada’s east and west
ability issues, infrastructure demands and             Vancouver Fraser Port Authority.                         coasts to slow vessel speeds to protect
the key role of maritime transport in world                Peter Ellis, executive director of the               threatened right whales and orcas.
trade. The central theme of the September              Vancouver-based Centre for Responsible
event, “Navigating a Sustainable Future,”              Marine Shipping in Canada, referred to                   Emergence of ‘new oceanic age’
dominated panel discussions against a                  an analysis forecasting that Canada’s                    A highlight of the event was the opening
backdrop of the recently enacted free trade            maritime trade could double by 2045.                     keynote address with a broad geopolitical
agreement with the European Union                          A persistent challenge, he said, is “to              content by a high-ranking commander of
(CETA) and the ongoing renegotiations of               strike a balance between the advantages                  the Canadian Navy. Rear Admiral Art Mc-
the North American Free Trade Agree-                   of maritime transport and protecting the                 Donald, commander of Maritime Forces
ment (NAFTA).                                          environment.                                             Pacific, proclaimed the arrival of “a new
   “As a trading nation, Canadian ports                    “By virtue of its nature, shipping affects           oceanic age”—characterized by surging
are on the front lines of all our trading op-          people and wildlife in many ways,” Ellis                 maritime commerce, global power poli-

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SUPPLY CHAIN TO THE MAX - Inside Logistics
IN THE NEWS

                                                                                            being played out at sea, and oceans are
                                                                                            central to the health of the planet in an
                                                                                            age of profound climate change.”
                                                                                                McDonald stressed that the oceans
                                                                                            have become a global highway, account-
                                                                                            ing for 90 per cent of world trade, with
                                                                                            “the meteoric growth of the Chinese
                                                                                            economy” constituting “a driving factor
                                                                                            this expansion.
                                                                                                “As evidenced by China’s economic
                                                                                            rise, Beijing has come to fully appreciate
                                                                                            the flexibility, mobility and authority of
                                                                                            seapower…manifested in the appearance
                                                                                            of a powerful new Blue Water navy.”
                                                                                                Among other things, McDonald said
                                                                                            this “has meant that the existing hege-
                                                                                            mony, the United States, and the aspiring
                                                                                            hegemony, China, find themselves com-
                                                                                            peting for power and influence in the
 tics, the impact of climate change in the     in the 16th century have oceans played as    same oceanic realm—creating a context
 Arctic region, and the challenges for the     important a role in global affairs as they   in great power geopolitics that has not
 United States especially with China’s ex-     do today,” said McDonald. “Unprecedent-      previously coexisted with globalization.”
 panding involvement.                          ed levels of commerce move across the            What is more, he continued, “we will
     “Not since the great era of exploration   world’s oceans, great power politics are     increasingly be called on to operate in
                                                                                                                           continued

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SUPPLY CHAIN TO THE MAX - Inside Logistics
IN THE NEWS       continued from page.9

new maritime environments that will                “Supply chains are only as strong as their weakest
challenge our assumptions, test our re-
solve and require our collective commit-           links. Among other initiatives, keeping the gates
ment to governance.”
                                                   open at night are part of the solution for increasing
Changing Arctic horizons
He singled out the Arctic as presenting            efficiency without expanding infrastructure.”
such a case, adding: “Indeed, for the first        Marko Dekovic, VP public affairs, Global Container Terminals
time in human history, we are on the cusp
of acquiring a new ocean.”
    The steady recent diminution of polar
sea ice, McDonald said, promises to Can-               In that context, he alluded to this past   Collaborating with
ada and the whole world “a new and navi-           summer’s circumnavigation of the Arctic        local communities
gable ocean. The vast and remote nature            via Canada’s North West Passage by a Chi-      Speaking on a panel looking at solutions
of the North represents a unique chal-             nese research vessel.                          to ease port impacts on local communi-
lenge and the opening of this marine pas-              But then came a word of caution: “And      ties, Peter Xotta, vice president, planning
sage will have a large impact on marine            yet, despite historic pretension and mod-      and operations, Vancouver Fraser Port
transit. Already, there is notable interna-        ern curiosity and opportunism, one needs       Authority said issues like truck conges-
tional interest and activity from those            ask if marine trade exploitation (across       tion on city streets and maintaining a
wishing to exploit the commercial and              the entire Canadian Arctic) will ever be       healthy environment could be managed
economic potential of the region.”                 viable and desirable.”                         through greater supply chain visibility

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10November/December 2017            www.canadianshipper.com
IN THE NEWS

and collaboration amongst port stake-                      ture requires more people with expertise.                 “Supply chains are only as strong as
holders “by leveraging data.”                                  “Canada needs a different way to be               their weakest links,” Dekovic said. Among
    He said the Port of Vancouver had a                    successful in the next thirty to forty                other initiatives, he said that “keeping the
unique opportunity to lead by driving                      years,” added Bruce McCuaig, executive                gates open at night are part of the solu-
that collaboration to focus on the envi-                   advisor to the newly-created Canada In-               tion for increasing efficiency without ex-
ronment and the community. “The key                        frastructure Bank.                                    panding infrastructure.”
idea is that data capability is as much                        Mark Hodgson, partner at Deloitte                     As ports forge ahead with expansion
new infrastructure for ports as a new                      LLP Vancouver, said that the three-berth              plans in order to remain competitive,
quay crane or a rail siding or a berth—it is               Roberts Bank Terminal 2 project at Delta-             however, delegates were reminded that
critical to driving success.”                              port to boost combined container capac-               building community trust represents a vi-
    Christian Dea, director general, Trans-                ity to 3.7 million TEUs was still bogged              tal factor in the process. CS
port Canada, said the Government of Can-                   down in the environmental approval pro-
ada is preparing to deal with “fragmenta-                  cess. He recalled an estimate that to meet                               Leo Ryan is a veteran journalist who
tion and the lack of governance” in the                    Asian trade demands, total capacity at
                                                                                                                                    has reported on key transportation and
country’s supply chains with the creation                  the Port of Vancouver would have to
                                                                                                                                    trade developments in Canada for more
of the Canadian Centre for Transportation                  reach 6.2 million TEUs by 2030.
Data, to be launched this fiscal year.                         Commenting on efforts to reduce truck                                than two decades. A former Montreal
    In a panel devoted to options for financ-              congestion and pollution problems at Del-                                bureau chief for The Journal of
ing port infrastructure, moderator Carlo                   taport was Marko Dekovic, VP public af-                                  Commerce, he specializes in port and
Dade from the Canada West Foundation,                      fairs of Global Container Terminals, which            shipping issues and was awarded the Medal of Merit in
suggested that building trade infrastruc-                  operates Canada’s largest box facility.               1992 by the then Canadian Port and Harbour Association.

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   OVERŸTHEŸPASTŸTWOŸYEARS ŸOVERALL          Ÿ2OSENAUŸ4RANSPORTŸ,TDŸTOOK        credited to the creation of AATC.
   development has continued at a           POSSESSIONŸOFŸITSŸNEWŸ             7HATSŸMORE ŸTWOŸOFŸOURŸFOUNDING
   healthy pace. While EIA’s vision         SQUARE FOOTŸFACILITY ŸWHILEŸ%)!ŸALSO     MEMBERSŸAREŸOFFERINGŸWORLD
   ISŸgMOREŸÛIGHTSŸTOŸMOREŸPLACES s         WELCOMEDŸ&LYINGŸ&RESHŸ!IRŸ&REIGHT Ÿ      CLASSŸÛIGHTŸSIMULATORŸTECHNOLOGY
   its mission is “driving economic         a perishables and specialty freight      kŸ#ANADIANŸ.ORTHŸANDŸ#ANADIAN
   prosperity through aviation and          FORWARDER ŸTOŸTHEŸAIRPORTSŸ#ARGO        (ELICOPTERSŸkŸTHATŸWILLŸCREATEŸTHEŸ
   commercial development for the           Village. Most recently, a modern         ability for training to happen in
   REGIONsŸ!SŸ%)!ŸHASŸTHEŸLARGEST          STATE OF THE ARTŸŸMILLIONŸ#ANADIANŸ   Edmonton and, in some cases, can
   land mass of any major airport in        CARGOŸANDŸLOGISTICSŸWAREHOUSEŸ           REPLACEŸIN AIRCRAFTŸTRAININGŸ
   Canada (spanning 7,080 acres),           opened at EIA on October 20,
   their abundance of space provides        Ÿ4HEŸ ŸSQUARE FOOTŸCARGO       7HYŸ#ARGOŸ-ATTERS
   OPPORTUNITIESŸFORŸGROWTHŸ/VERŸŸ      facility is Aeroterm’s third building    Cargo is a staple of our regional
   million square feet of development       on EIA grounds, and is already fully     MARKETŸkŸITŸCONNECTSŸ%DMONTON
   has either occurred or is under          LEASEDŸkŸWITHŸTENANTSŸINCLUDINGŸ         and Northern Alberta to the
   CONSTRUCTIONŸATŸ%)! ŸWITHŸOVERŸ          'ATEŸ'OURMET Ÿ3KYŸ#AF Ÿ3WISSPORTŸ       WORLDŸECONOMYŸANDŸTHEŸGLOBAL
   ŸBILLIONŸINVESTEDŸON SITEŸŸ       International Ltd. and Airport           MARKETPLACEŸ#ARGOŸDRIVESŸTRADEŸAND
   million private, $293 million EIA).      Terminal Services (ATS).                 stimulates our region in the process,
   EIA’s development includes a                                                      ensuring prosperity and movement.
   CAREFULLY PLANNEDŸMIXŸOFŸCARGOŸAND       4ECHNOLOGYŸISŸANOTHERŸKEY                /FTEN ŸHOWŸFULLŸTHEŸPLANESŸBELLYŸISŸ
   other airport services: industrial,      component in creating a prosperous       INÛUENCESŸTHEŸOVERARCHINGŸDECISION
   technological, retail, hotels,           business and maintaining a strategic     OFŸÛIGHTŸFREQUENCYŸTOŸ%)! ŸAND
   restaurants and entertainment. The       GROWTHŸPATTERNŸ%)!ŸWASŸINSPIRED         HAVINGŸCARGOŸTOŸÚLLŸTHATŸBELLYŸHELPSŸTOŸ
   STRATEGYŸBEHINDŸTHISŸgAEROTROPOLISs      to become one of the founding            MAKEŸAIRŸSERVICEŸMOREŸPROÚTABLEŸANDŸ
   concept is to build an entire            members of the Alberta Aerospace         successful.
   metropolitan community centered          and Technology Centre (AATC)
   on an airport that serves as a           WITHŸ#ANADIANŸ.ORTH Ÿ#ANADIAN            EIA strongly believes in supporting
   commercial core.                         Helicopters, Edmonton Economic           THEIRŸCARGOŸCOMMUNITY ŸWHICHŸISŸ
                                            $EVELOPMENTŸ#ORPORATIONŸAND              WHYŸTHEYŸHAVEŸPARTNEREDŸTOŸCREATEŸ
   Of EIA’s developments, the Premium       the Government of Alberta. Other         AŸFREIGHT FORWARDERŸBUILDING
   Outlet Collection by Ivanhoe             members include Promethean Labs,         This building provides leasing
   Cambridge and Simon Properties           Absolute Combustion, Aerium              OPPORTUNITIESŸTHATŸCREATEŸANŸAMAZINGŸ
   is one of the largest. Set to open       !NALYTICS Ÿ!IRŸ-ARKET Ÿ4HEŸ,ORRNELŸ      environment for our shipper and
   in May 2018, the unique covered          Group, Super T Innovation, Remedy        FREIGHT FORWARDERŸTENANTSŸTOŸBECOMEŸ
   OUTLETŸSHOPPINGŸEXPERIENCEŸWILLŸ         Energy Services Inc. and the             part of our cargo village community.
   OFFERŸOVERŸŸSTORES ŸWITHŸTHEŸ         Alberta Centre for Advanced MNT
   entirety of the project culminating      (microsystems and nanotechnology)        The future is bright: in 2014, EIA’s
   WITHŸAŸHOTEL ŸAŸRESTAURANTŸCAMPUSŸ       0RODUCTSŸ!!4#ŸISŸWORKINGŸTOŸSECURE      economic impact on the City of
   and various retail opportunities.        EIA as a focal point for innovative      Edmonton and Leduc County
   !NDŸWHILEŸ%)!SŸRETAILŸDEVELOPMENTS      activity in aerospace and technology.    WASŸVALUEDŸATŸŸBILLIONŸ!SŸTHEŸ
   are booming, entertainment is not                                                 economic impact study is being
   limited to shopping. In addition         One major innovation, the Robird,        updated in the coming year, EIA
   to RedTail Landing Golf Club and         ISŸDESIGNEDŸTOŸKEEPŸBIRDSŸAWAYŸFROM      LOOKSŸFORWARDŸTOŸITSŸCONTINUALŸGROWTHŸ
   #ASTROLŸ2ACEWAY Ÿ#ENTURYŸ-ILEŸkŸA        OURŸAIRCRAFTSŸBYŸUSINGŸAŸREMOTE          and innovation to support business
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aatccanada.com
SUPPLY CHAIN AWARD

           Supply Chain Executive of the Year
           Martial Hamel leads a team at the forefront
           of Sanimax’s environmental mission

           BY JOHN TENPENNY

                       t some companies supply chain is            new and return. Each day the company’s fleet
                       an afterthought, left off the agenda        of trucks and equipment travels more than
                       at executive meetings and shuffled          40,000 kilometres collecting materials such as
                       off to side, left to flounder under the     meat byproducts, used cooking oil and grease,
           direction of someone who doesn’t have the fog-          hides and organic material from supermar-
           giest idea of its importance to company’s bot-          kets—two billion kilograms of byproducts
           tom line.                                               that would otherwise be sent to landfills. At
               Nothing could be further from the truth at          some of its 17 operating sites in Canada, the
           Montreal-based Sanimax, home to Martial                 U.S. and Brazil, Sanimax renews these mate-
           Hamel, senior vice president, supply chain and          rials into high quality products, which are
           the 2017 recipient of the Freight Management            returned to the market to its customers who
           Association of Canada’s Supply Chain Execu-             use them to manufacture numerous house-
           tive of the Year award. Hamel was hand-picked           hold products, including animal feed, pet
           for his role several years ago as a result of a shift   food, soaps, leather, esters, lubricants, cut-
           in management’s thinking around the role the            ting oils, paint, rubber, tires, shampoos, cos-
           supply chain played at the company.                     metics, perfumes, cleansing creams, medi-
               What triggered the move in 2014, accord-            cines, inks, adhesives, solvents, antifreeze,
           ing to Hamel, was a reset of the vision of the          fertilizers, and more
           company initiated by CEO Martin Couture.                    Sanimax was founded in 1939 by brothers
           “At the heart of the vision was the customer,”          Alex and Déziel Couture. Alex learned the ba-
           recalls Hamel, “And in order to do that we              sics of rendering, where fat and bones are pro-
           needed to realign the supply chain.”                    cessed into useful goods, working at slaughter-
               The fourth-largest rendering company in             houses in the St Malo neighbourhood of
           North America, Sanimax serves the agri-food             Quebec City. Following the untimely death of
           industry and its role revolves around what the          his brother, Alex carried on and began a verti-
           company refer to as the three R’s—reclaim, re-          cal integration of the business by establishing a
                                                                                                        continued

14November/December 2017www.canadianshipper.com                                                                    Photo: Denis Bernier
SUPPLY CHAIN AWARD

                            Martial Hamel , Sanimax's
                        senior vice president, supply
                      chain, is lauded by colleagues
                         for his forward-thinking and
                       his habit of challenging those
                      who work for him to do better.

continued

            www.canadianshipper.comNovember/December 201715
continued from page 15                                                                                                        SUPPLY CHAIN AWARD

feed mill and an experimental farm that, at
its height, would include some 30,000 poul-
try and a pig house.
    “Our business is reclaiming, renewing
and returning organic byproducts that
society has chosen not to use for food
consumption,” says Hamel. “And our vi-
sion of Sanimax is to be recognized by its
customers as the very best environmental
solution provider to the agri-food service
industry and a key part of that is making
sure our supply chain works.”
    According to Hamel, Sanimax’s supply
chain is everything that comes into the
company in the form of a byproduct as
well as everything that goes out as a fin-
ished good. “What’s unique to our com-
pany is that what we transport is organic,
which deteriorates very quickly with time
                                                Hamel, pictured with members of his team at Sanimax's Montreal head office, is quick to credit those he works
and temperature, so the quality of our fin-          with for any success achieved in improving the supply chain at North America's fourth-largest rendering
ished products are very dependent on                         company. "When I look at what we've achieved...I truly believe it has been a team effort," he says.
how effective our supply chain is.”
    Hamel joined Sanimax, a third-gener-
ation, family-owned company, in 2010 as             “It’s also about making sure they have                 there was also a bringing together of what,
vice president of sales and marketing, af-      the right tools and processes to do their                  says Strickler, had historically been separate
ter nine years at chemical distributor          jobs,” Hamel continues. “Once you shape                    departments—transportation and logistics.
Univar Canada, where he was involved in         their expectations and share the vision,                       “Transportation used to equal raw
sales and logistics functions.                  sometimes they deliver results that you                    materials and logistics used to equal fin-
    In addition to working for a family         didn’t expect. When people are listened                    ished goods,” he says. “And Martial has
company, Hamel was drawn to Sanimax’s           to and given the tools to do their job,                    been very instrumental in bridging that
environmental values. “Everything the           guess what, they do great things and they                  gap and bringing the two teams closer to-
company does is part of its green mission       deliver great results.”                                    gether so that now transportation is do-
and that, along with the fact that it was a         As an example of putting his beliefs                   ing more finished goods on our own fleet
family business, was what appealed to me        into action, Hamel points to a recent                      and logistics is reaching out and assisting
when I joined,” Hamel says.                     project Sanimax is undertaking over the                    transportation in outsourcing to third-
    Hamel’s recognition came about as the       next 18 months to develop new routing                      party carriers to move our materials
result of the determination of his colleague,   systems with the installation of telemat-                  when we can’t do it ourselves.
Todd Strickler, manager of logistics for San-   ics systems in its trucks and the elimina-                     “Martial really recognizes the impor-
imax, based in Guelph, Ont., who nominat-       tion of handheld devices, where the input                  tance of the supply chain, not just the raw
ed his boss two years ago and despite not       of drivers, gathered through engagement                    material collection, which is one piece of
having his efforts rewarded, didn’t hesitate    surveys and interviews, was invaluable.                    it, but we work very closely together on
to re-nominate Hamel again this year.               “When it comes to my philosophy of                     the return piece as well,” continues Strick-
    “In the five years I’ve worked with         working with people it’s about listening                   ler. “We have a full logistics team that I
Martial I’ve found that he’s one of the         to employees and that starts with our                      lead, with team members in Guelph and
more forward-thinking bosses that I’ve          drivers, because they’re the ones servic-                  Green Bay, Wisc., and Martial is always
had in my 20-plus years of working in the       ing our clients day in and day out.”                       helping to drive that part of the supply
supply chain,” enthuses Strickler.                  The goal, says Hamel, is to bring                      chain forward and making sure we’re us-
    “Sanimax values are doing what’s best       Sanimax’s supply chain together as a                       ing the right solutions.”
and finding better ways and Martial is al-      driver of profitability for the company                        Despite the recognition that comes
ways looking for those better ways.”            by making smarter decisions and opti-                      with being named Supply Chain Execu-
Strickler adds that another reason for his      mizing the network.                                        tive of Year, Hamel is very forceful in de-
nomination of Hamel is his boss’ habit of           “We’re investing massively in technolo-                flecting any accolades directed his way.
challenging those who work for him.             gy and training and we’ve found that there                     “When I look at what we’ve accom-
    From his perspective, Hamel sees his job    is quite a bit of efficiency and customer                  plished at Sanimax over the past few
as one of leadership, not micro-managing.       service gains that we will see as a result of              years, I truly believe it has been a team ef-
    “I’m a true believer in empowering          our investments,” he says. “It’s really about              fort with no one person single-handily be-
people,” he says. “There is so much talent      leading ourselves into the next generation                 ing responsible for the performance im-
around us and sometimes as leaders we’re        of tools.”                                                 provements or the customer experience
not giving it a chance to grow and shine.           With Hamel’s appointment in 2014,                      improvements we’ve achieved.” CS

Photo: Denis Bernier                                                                      www.canadianshipper.comNovember/December 201717
OUTLOOK 2018

                                                                                                  NAFTA existed and we will continue to
                                                                                                  have trade, regardless of what happens.
                                                                                                  But there could be disruptions and that
                                                                                                  would be bad.”
                                                                                                      But Laskowski said the ongoing NAF-
                                                                                                  TA talks at least provide an opportunity
                                                                                                  to get trucking issues back on the table
                                                                                                  with government. He noted the CTA
                                                                                                  made submissions to government on
                                                                                                  more than 13 areas that could be im-

Adapt                                                                                             proved with regards to border operations.
                                                                                                      “Getting the attention of government

to survive                                                                                        on some of our micro issues in transpor-
                                                                                                  tation is difficult,” he said. “Here is an op-
                                                                                                  portunity…we have a wonderful opportu-
                                                                                                  nity to modernize NAFTA. There are a
Canadian carriers are faced                                                                       number of issues we’d like to work on as
with unique challenges, such                                                                      the trucking industry, and hopefully we’ll
                                                                                                  get an opportunity to discuss them.”
as ELDs, pot and NAFTA                                                                                The latest technology is also pushing
                                                                                                  the industry towards an uncertain future.
BY JAMES MENZIES
                                                                                                      First and foremost, Paul Kudla, region-
                                                                                                  al VP of Volvo Trucks North America ad-
                                                                                                  dressed the reason why technology was
                                                                                                  so important to trucking. In his opinion,
                                                                                                  he believes technology gives value to the

T
       he legalization of marijuana, the         service rules, but it’s going to change how      industry, as it makes drivers safer and at-
       electronic logging device (ELD)           it’s reported, and that’s a big change,” he      tracts the younger generations into the
       mandate, and the possible rework-         explained. He said shippers will need to         driving profession.
ing of NAFTA are three of the biggest is-        work with carriers to better manage the              “I believe we’ve made it easier for driv-
sues facing the Canadian transport in-           supply chain.                                    ers to drive safely…we’re trying to put ev-
dustry, according to panelists at the                 Bob Ballantyne, president of the            ery technology into the trucks now that
recent Surface Transportation Summit.            Freight Management Association of Can-           helps the driver do a better job and stay
   Stephen Laskowski, president of the           ada, said his members are eager to do so.        safe on the road,” he said. “Because with-
Canadian Trucking Alliance (CTA) and                  “There’s going to have to be a lot of co-   out an automated transmission, by the
Ontario Trucking Association (OTA), said         operation,” he acknowledged.                     end of the day (driving with a clutch)
Canada has dropped the ball when it                   Laskowski said it’s estimated only 30-40    you’re worn out…. Plus, young folks love
comes to protecting employers when               per cent of carriers are currently using         technology, so the more we can add in to
marijuana becomes legalized next July.           ELDs. Implementing them, he said, can re-        the trucks…it’ll make it more attractive
   “The decision was made to legalize            quire a 12- to 18-month transition period.       for them to drive.”
marijuana. That’s fine, we’re moving on.              Asked if drivers and owner-operators            According to Justin Bailie, president
But the issue here is, the government            will exit the business rather than adopt         and co-founder of Rose Rocket, if you
must have the fortitude to stand up beside       ELDs, Laskowski said most fleets report          think of your trucking company as just a
employers and say that in safety-sensitive       drivers come to embrace them.                    trucking company, you’re not only wrong,
positions we’re going to allow drug and al-           “Time is money,” he said. “Drivers no       but you’re doing a disservice to your cus-
cohol testing,” contended Laskowski.             longer have to fill out paperwork. It’s          tomers and your business.
   Employers will have difficulty deter-         easier to audit. There are a lot of other            “Every company is a tech company,” he
mining whether or not their employees are        time savings that equal money at the             said. “Because you can’t sell, you can’t
high on the job, as there is currently no test   end of the day.”                                 market, you can’t transport products or
available that determines impairment.                 The renegotiation of NAFTA was an-          services without technology. We all use
   “This was rushed from the beginning,”         other concern listed by the panel. Ballan-       technology as consumers and suppliers,
Laskowski said. “It’s a complicated issue.”      tyne said three quarters of Canadian ex-         so the risk of not thinking that way and
   The Canadian version of the U.S. ELD          ports go to the U.S., and half our imports       not embracing that, is being irrelevant to
mandate should soon be posted in the             originate from there.                            your customers.”
government publication Canada Gazette,                “So, in terms of trade, it’s the most im-       Marco Beghetto, VP of communica-
according to Laskowski.                          portant relationship we have,” he said.          tions and new media for the OTA and the
   “It’s not going to change the hours-of-       “We had big trade with the U.S. before           CTA, said though all this new technology

18November/December 2017www.canadianshipper.com                                                                                ©Artem_Egorov/iStock
OUTLOOK 2018

in trucking has people excited, the indus-
try is generally slower at adopting tech-
nology than others.
     “For example, ELDs, which have been
around forever…we’re three months from
compliance in the U.S. And if you believe
certain polls 50 to 60 per cent are not
compliant yet, despite four years of warn-
ing. A lot of this automation is slow to
come by.”
     For Rick Geller of Marsh Risk Consult-
ing, however, timing is everything when
you talk about adopting new technology.
     “Timing is critical and it’s important

                                                   Trust
to understand how to leverage technolo-
gy so it compliments your business mod-
el,” he said. “Act too soon, you end up ex-
hausting resources…wait too long and
you miss the revolution. There’s a number
of video rental companies that missed
                                                   Issues
streaming. So it really is about timing.”
     By far, the most exciting and “sexy”           The fate of proposed amendments
technology topic in the world of trucking           to the CTA will define the next
today is self-driving vehicles. Though just
because the industry has proven it’s pos-           eight years for rail shippers
sible for a truck to roll down the highway
without human intervention, doesn’t                 BY CARROLL MCCORMICK
mean it’s going to happen in the near fu-
ture, panelists agreed.
     “The technology is there today to run
autonomous vehicles,” Kudla said liken-

                                                 T
ing the technology to modern-day air-                   his September the Freight Man-         Transport, Infrastructure and Communi-
lines. “I’ve used this analogy before…but               agement Association (FMA) pro-         ties reviewed Bill C-49. The following is a
99 per cent of an airplane flight is done by            posed 10 changes to the Bill C-49      summary of the FMA’s proposed changes:
a computer. But the day the pilot isn’'          amendments to the rail-shipper sections       1. Bill C-49 introduced nine specific con-
there, I’m not getting on that plane. Every      of the Canada Transportation Act (CTA).       siderations the Canadian Transportation
one of the major OEMs has trucks run-            Continuing a struggle that has existed in     Agency (the Agency) must consider when
ning autonomously, but to have trucks on         the Canadian rail mode for over a centu-      evaluating companies’ service obligations;
the road without drivers in them con-            ry, the FMA says its proposed changes         that is, “the company’s and the shipper’s
cerns me. And I don’t know if our govern-        will provide some surrogates for real         operational requirements and restric-
ments or infrastructure will ever let that       competition in a mode frequently de-          tions.” The FMA argued that including
happen.”                                         scribed as a duopoly.                         mandatory considerations sets the stage
     Geller said that in the midst of all this       Word is that the Commons Transport        for protracted legal disputes, and that
technology talk, it’s easy to get carried        Committee, which reviewed the Bill in         shippers would find themselves having to
away, but that many things need to be put        early October, did not accept all the         provide certain information they have no
in place before this advanced technology         changes the FMA proposed. After more          access to. The FMA wants these nine con-
can truly take over.                             travel through the House of Commons           siderations removed, allowing the Agency
     “It’s hard not to get excited,” he said.    and the Senate which may open it up for       to use its own judgement, based on exist-
“You think about in 100 years, we’ve gone        comment, and more amendments, Bill            ing jurisprudence developed by the courts
from horse and carriage to driverless            C-49 will become law in late 2017 or early    and the Agency over time.
trucks…however having said that, there’s         2018, and the CTA will be thus revised.       2. The FMA wants the proposal to reduce
a whole host of things that have to be put           Canada is nearing the end of another      the time limit for dealing with level of ser-
into place first. The least of which would       statutory review of the CTA, mandated ev-     vice complaints from the current 120
be improved communication. When that             ery eight years. Bill C-49 was introduced     days—which is already too little time, the
autonomous truck has to make a deci-             May 16, 2017, following recommended           FMA notes—to 90 days. But if the time
sion, I don’t want to see that hourglass         changes made public in January 2016. This     limit is reduced from 120 to 90 days, the
spinning.” CS                                    September a Standing Committee on             Agency should be compensated with ad-
                                                                                                                                continued
©yoh4nn/iStock
                                                                                   www.canadianshipper.comNovember/December 201719
continued from page 19                                                                                                         OUTLOOK
                                                                                                                                IN THE NEWS
                                                                                                                                        2018

ditional funds and resources to help it
cope with such a shortended time limit.
3. Interswitching is when a shipper can
use one railway for a portion of a freight
movement, then switch to another rail-
way. To encourage competition, the
Agency has, since 1988, applied regulated
rates for the first 30 kilometres so ship-
pers can get their cargo to a competing
railway at a competitive rate. This was
later temporarily extended to 160 kilome-
tres for the three Prairie provinces, which
expired on August 1, 2017. Bill C-49 pro-
posed replacing this with something
called Long-Haul Interswitching (LHI).
Two flaws, the FMA argued, are that Bill
C-49 says the Agency cannot set a rate
lower than “what are essentially status           list of all interchanges on their websites. But     by railways to which a shipper “may be un-
quo captive rates,” effectively invalidating      Bill C-49 also allows a railway to remove an        able to respond.” The FMA wants the lan-
the remedy; and that LHI does not define          interchange from their list, with 60 days’ no-      guage left as is.
whether a rate is between origin and des-         tice “Regarding the List of Interchanges by         9. “The “short” or summary process for
tination or between origin and the inter-         each of CN and CP, there will be a clarifica-       rate disputes settled by Final Offer Arbi-
switching point (the rate for short hauls         tion to confirm the policy that protects in-        tration is proposed to be available for dis-
are usually higher). The FMA wants “not           terchanges in line with level of service obli-      putes up to $2 million in value, an increase
… less” changed to “not … more.” And if           gations that railways may have (I assume            from the current maximum of $750,000.
the intention of C-49 is “… for comparable        either by contract or by Agency decision),”         Under the summary process, there is no
distances to be measured against the dis-         stated Ballantyne. “Railways will be re-            provision to cross-examine the other par-
tance of the long haul …” it should say so.       quired to give 120 days’ advance notice (up         ty’s information put before the arbitrator.
4. Bill C-49 has exclusions to LHI; e.g., it is   from 60) before removing any interchange            The FMA legal advisor recommended that
not available to shippers if the origin or        from its list of authorized interchanges.”          “the parties should have the right to cross-
destination of the interchange is within          7. The FMA points out that rail custom-             examine under the summary process.”
the Quebec-Windsor corridor or Vancou-            ers lack information, such as operational           10. Currently, the Agency can only re-
ver-Kamloops corridor. As well, certain           and service data, that they should have             spond to complaints. It does not have
products; e.g., motor vehicles and con-           when negotiating with railways, such as             “own-motion authority;” i.e., it cannot act
tainers or trailers on flatcars, are excluded     the volume and revenue by commodity,                proactively, despite, noted the FMA, con-
According to Bob Ballantyne, president of         and annual random samples of freight                stantly bringing this up in its annual re-
FMA, the Long Haul Interchange (LHI) ex-          bills, data, that the U.S. Surface Transpor-        ports. And this most recent CTA Review
clusions have been modified so that Kam-          tation Board makes available. In this rec-          recommends, “…that the Agency be pro-
loops will be an available point of inter-        ommendation, the FMA wrote, “…Bill                  vided the authority to act on its own mo-
change, with the objective of “opening this       C-49 be amended to permit railway-pro-              tion and on an ex parte basis, and to ad-
provision to shippers in parts of B.C. and        vided costs and rate information to be              dress systemic issues and issue general
Alberta that would have otherwise been            shared with shippers in a form deemed to            orders.” Ballantyne recently attended a
excluded as Kamloops was listed as part           be fair and reasonable by the Agency.”              meeting of the Edmonton Chamber of
of the Kamloops-Vancouver exclusion               8. Bill C-49 makes a change to subsection           Commerce that included the Minister of
zone. A similar amendment will be made            169.37(d) that, in the existing CTA, allows a       Transportation. “I asked him specifically
to give shippers in parts of Quebec outside       Service Level Agreement Arbitration arbi-           about this,” reports Ballantyne. “He said
the Quebec-Windsor Corridor access to             trator access to the following: “… the railway      the government should be able to act on
LHI (apparently at Montreal).”                    company’s service obligations under section         its own motion.
5. The FMA recommended that “ … Bill              113 to other shippers and the railway com-          “This is something that we would really
C-49 be amended to retain the Agency’s            pany’s obligations to persons and other             like to see,” added Ballantyne. “The other
authority to set regulated interswitching         companies under section 114.”                       thing that is really interesting is that most
rates for interswitching beyond 30 kilo-          In Bill C-49, the arbitrator will have access to    shipper witnesses appearing before the
metres from an interchange.” In addition,         “…the railway company’s obligations under           Commons Standing Committee made the
the 160 kilometres distance should be re-         this Act in respect of the operation of the         same recommendation. So far, the gov-
viewed to see if it has had a positive effect     railway.” The FMA’s legal counsel advised           ernment is not budging on this. The FMA
on competitive access.                            that this change renders 169.37(d) vague            recommends that the Agency have own-
6. Bill C-49 requires that railways publish a     and overly broad, and will lead to arguments        motion authority,” he says. CS
                                                                                                                                       continued
©olaser/iStock                                                                            www.canadianshipper.comNovember/December 201721
Whether it’s across town or halfway around the world, with every shipment and every project, our customers
place their trust in our hands. My hands. Because at some point, every piece of business I touch becomes
a personal responsibility. It’s up to me to keep costs down, performance on schedule, and quality at a
premium. Someone’s business is riding on it. And I won’t let them down. I am

                                       pilotdelivers.com / 1-800-HI-PILOT

                                                                                                             ©2017
continued from page 21                                                                                                      OUTLOOK
                                                                                                                             IN THE NEWS
                                                                                                                                     2018

                                                                                                 Christoph Atz, president of UPS Canada.
                                                                                                     “We don’t expect to be running a cold
                                                                                                 chain,” agrees Ferguson.
                                                                                                     Manner-Romberg points to a large
                                                                                                 German retailer’s comment—“we don’t
                                                                                                 know where this is going, but we have to

      e-static                                                                                   be in there.” At this point there is no clear
                                                                                                 winning formula, but retailers feel they
                                                                                                 have to offer this service.
                                                                                                     The financials can be sobering, he
      Parcel shipments are expected to                                                           notes. British online food delivery compa-
      grow over the next three years,                                                            ny Deliveroo, which operates across 84 cit-
      driven by international e-commerce                                                         ies in 12 countries in Europe and Asia, had
                                                                                                 costs of GBP127.47 million ($211.47 mil-
                                                                                                 lion) on revenues of GBP128.56 million in
      BY IAN PUTZGER
                                                                                                 2016, resulting in a loss of GBP129 million.
                                                                                                     According to Pitney Bowes, overall par-
                                                                                                 cel volume growth has outstripped reve-

F
       or Purolator Courier, the 2017 peak     such as car makers and their vendors,             nues, forcing logistics providers to focus on
       season started in April, when the       notes Horst Manner-Romberg, principal             yield improvement. The pressure is particu-
       firm began its preparations for the     of mail and parcel logistics research and         larly intense on the last mile, which has been
spike in traffic, sitting down with clients    consulting firm M-R-U. As a rule of thumb,        costly because of the need to offer multiple
for forecast planning and putting training     the sector’s development is roughly in line       options to meet consumer requirements.
schedules in place. Management was             with domestic GDP levels, he says.                    “We continue to grow the UPS Access
bracing itself for an increase over the tor-       Ferguson notes a convergence be-              Point Network in Canada to provide a con-
rent of parcels that strained the system in    tween the segments, as more companies             venient delivery option for today’s busy
2016, mindful of projections for growth in     are shifting to online platforms and omni-        consumers,” remarks Atz. “This network
e-commerce, says Purolator president           channel logistics. This is changing the           provides customers with an alternate ad-
and CEO John Ferguson.                         landscape from a B2B and B2C distinction          dress to pick up and drop off packages at
    B2C parcel traffic is going through the    to an ‘X2X’ scenario, he says. “Our goal in       their convenience. For businesses, the UPS
roof. The latest update of a parcel ship-      these verticals is to add value,” he adds.        Access Point Network also provides an op-
ping index published annually by Pitney            At the same time the scope of mer-            tion for their customers to return goods.”
Bowes, a provider of e-commerce solu-          chandise moved in courier networks is ex-             Locker boxes for consumers to pick up
tions, shipping and mailing products,          panding, primarily with the rise of the on-       their parcels are one strategy that has gained
shows that global parcel volume surged         line grocery segment. The takeover of             traction, Manner-Romberg observes. In ad-
48 per cent from 2014 to 2016 to reach 65      Whole Foods by Amazon south of the bor-           dition to saving cost and effort on re-sched-
billion parcels. The index, which was pub-     der and the e-tailer’s aggressive pricing         uling deliveries, these can become consoli-
lished in September, predicts that growth      move as soon as the acquisition was com-          dation points for returns, he adds.
will continue to rise at a rate of 17 to 28    pleted highlighted the importance of this             The second major strand in the last-
per cent a year between 2017 and 2021.         sector in the fight for B2C online business.      mile arena is technology to give consum-
    According to Ferguson, domestic mo-            Express parcel carriers welcome this          ers better tools to schedule deliveries and
mentum has remained strong, but inter-         development. “Food and groceries is an            keep track of shipments. “We pride our-
national flows are rising even faster, as      area that we’ve gotten in pretty heavily,” re-    selves on hitting delivery on the first at-
consumers increasingly make purchases          marks Ferguson. For Purolator meals that          tempt,” says Ferguson. Automation and
outside national borders. This tallies with    are assembled at home are a major area, as        improved visibility for the consumer are
a study released by UPS in the summer          this business requires fast transit from dis-     key elements in this, and Purolator will
that found a greater willingness among         tribution centres for next day delivery.          continue to invest in technology, automa-
U.S. consumers to order goods from inter-      “That market is definitely growing,” he says.     tion and data, he stresses.
national vendors. Market research firm             The question for logistics providers is           There has been talk of drones coming
eMarketer projects 22 per cent average         where to draw the line.                           into play for delivery of parcels. Purolator has
annual growth for global cross-border e-           “Food and perishables is attractive           an in-house R&D group that has this theme
commerce between 2015 and 2020.                where it makes sense. For example, same-          on its radar, but Ferguson does not expect an
    While the B2C sector has drawn much        day food delivery is not in our scope at this     early breakthrough, citing regulatory issues.
attention, the B2B segment has been sol-       time. However, we do work with custom-                “It’s still early days,” he says, adding
id, although valid numbers are scarce,         ers in the food and perishable segments           that this technology is moving ahead
given that much of this traffic is managed     that include items like meal kits, baked          within walls for now. “Drones are more
within networks of large manufacturers,        goods and frozen food items,” comments            used within warehouses,” he says. CS
                                                                                                                                    continued

©iStock                                                                             www.canadianshipper.comNovember/December 201723
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