Sustainable Brands Summary Report of SB 2022 Asia Pacific (Korea) - The Bridge to Better Brands
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Sustainable Brands The Bridge to Better Brands Summary Report of SB 2022 Asia Pacific (Korea)
SB 2022 Asia Pacific Contents I. Programme II. Promotion III. Media IV. Attendees Analysis V. SB Activities
sb22asiapacific.com sustainablebrands.kr
BRANDS FOR GOOD
#BuildBackBetter
Join us to learn about WHAT IS GOOD FOR THE BRANDS after the pandemic.
More importantly, learn about HOW BRANDS CAN DO GOOD FOR THE
SOCIETY. For the first time ever in ASIAN, SB will introduce new innovative
tools that will not only build back sustainable brands but also sustainable
behaviors to collectively build back a better future.
SB Transformation Roadmap. The first and only assessment tool designed
exclusively to guide purposeful brands along the ultimate sustainability journey
•SB Brands For Good. The unique tool designed to change the way marketing
works. Release the power of marketing to do “more good”. Our “Pull Factor”
Workshop will combine the forces of marketing & sustainability in the most
impactful way. This will be the first time we explore how to incorporate ESG
into marketing campaign.
Come witness how sustainable brands in Japan, Korea, Malaysia, and Thailand
turn crisis into opportunities, how they have regenerated power of brands for
the better future.
Don’t miss this exclusive virtual conference. Be a part of this exciting new era
of branding and sustainability.
4
Welcome to Sustainable Brands
“We would be honored to have you join our community of courageous optimists and become part of our collective
effort to redesign the future of commerce worldwide. Our promise is to inspire, engage, and equip you to transform
your brand through social and environmental innovation, and to help you win in the market by leading the way to a
flourishing future. We look forward to serving as your bridge to becoming a better brand, positioned for 21st
century success!”
KoAnn Skrzyniarz
CEO and Founder
© Sustainable Brands 2021 Asia Pacific All Rights reserved. 5
© Sustainable Brands*Picture from All
2021 Asia Pacific SB’19
Rights SEOUL
reserved. 6
The Community
No other global community connects people
from different perspectives and disciplines
with each other in optimistic, collaborative
environments.
We convene multinational brands, solution
providers, NGO’s, social enterprises,
academia, institutions and government
entities to reshape the future of commerce.
© Sustainable Brands 2021 Asia Pacific All Rights reserved. 7
Sustainable Brands Global Network
Originally held in 2010, USA, SB has since expanded across the globe, with global
conferences having been held in 13 countries 14 cities worldwide.
This year, we are proud to announce that we will launch SB Asia Pacific.
The most respected
community of brand
and sustainability
innovators in the
world.
© Sustainable Brands 2021 Asia Pacific All Rights reserved. 8
SB’21 ASIA PACIFIC
Feb. 24th-25th, 2021
SB’21 ASIA PACIFIC will be a Hybrid Conference.
The Venue will be Yokohama, Japan where SB’21 Yokohama will be held
on same date as SB’ 21 ASIA PACIFIC.
SB APAC will be a place to show presence for local brands from each
region as Asia’s sustainability leading company, and also for global
brands as strong leadership in Asia.
Brands from our Community
…and more
© Sustainable Brands 2021 Asia Pacific All Rights reserved. 9
Since 2015, SB community is expanding in Asia Region
2021-2022
4,700+
community members expand
4,000+
Conference Theme :
2,500+
2019-2020 How Brands can be
2,300+ Delivering Regenerated after Pandemic
2018-2019 THE GOOD LIFE
1,500+ Redesigning The largest and dedicated community of
2017-2018 THE GOOD LIFE brand and sustainability innovators in Asia
Redefining
2016-2017 Region.
THE GOOD LIFE
ACTIVATING PURPOSE
2015-2016
HOW NOW
THAILAND
MALAYSIA
JAPAN
ASIA PACIFIC
KOREA
© Sustainable Brands 2021 Asia Pacific All Rights reserved. 10JAPAN KOREA
THAILAND MALAYSIA
© Sustainable Brands 2021 Asia Pacific All Rights reserved. 11Ⅰ. Programme Timetable
SB 22 Asia Pacific - Day 1
Brand Transformation Roadmap
24 Feb 2022 (Thurs) – Thailand Standard Time (THA) / Korea Standard Time (KST)
Time (THA) Time (KST) Min TOPIC SPEAKER KoAnn Skrzyniarz
09.00-09.15 11.00-11.15 15 Welcome Remarks 4 Country Directors of SB CEO and Founder
KoAnn Vikoren Skrzyniarz SB WorldWide
09.15-09.30 11.15-11.30 15 Why "Brands for Good" Founder/CEO, Sustainable
Brands Worldwide
Martin Rich, Co-founder, Future-
09.30-09.50 11.30-11.50 20 Better Purpose, Better Brands, Better Future
Fit Foundation
Andy Wilson Head of
09.50-10.10 11.50-12.10 20 Stronger Brand Influence, Better Performance
Sustainability Ogilvy Asia
10.10-10.40 12.10-12.40 30 Break
Keiichi Ushijima, Ernst &
10.40-11.00 12.40-13.00 20 Why Regenerative Supply Chain?
Young
Andrew Winston, Founder, Martin Rich
11.00-11.20 13.00-13.20 20 The Future of Services & Products Andrew Winston
Winston Eco-Strategies, LLC
Co-founder Founder
11.20-12.00 13.20-14.00 40 Panel on Good Brands: Good Governance
• Y.K Park Head of Responsible Investment &
Future-Fit Foundation Winston Eco-Strategies, LLC
Korea
Governance, Asia Pacific, APG
• Kulvech Janvatanavit President, Thai IOD Thailand
• Michele Kythe Lim President & CEO, Institute of
Malaysia
Corporate Directors Malaysia (ICDM)
• Sakulthip Executive Director, B Corp Moderator
12.00-13.00 14.00-15.00 60 Lunch Break
Daniel Krohn, International
Global Update on Brand Transformation Roadmap℠
13.00-13.15 15.00-15.15 15 Partnerships Manager
(SB Roadmap)
Sustainable Brands Worldwide
Andy Wilson Y.K Park
13.15-13.35 15.15-15.35 20 Asian Socio-Cultural Report: Consumer Perceptions Dangjaitawin, SB Thailand
Head of Sustainability Head of Responsible
13.35-14.20 15.35-17.20 105 SB Local Chapter Session on SB Roadmap Local Chapter Session* Ogilvy Asia Investment & Governance
Note> See the following slide of the Local Chapter Sessions for more detail. APG
13
Above programme is subject to change.SB 22 Asia Pacific - Day 2
25 Feb 2022 (Fri) – Thailand Standard Time (THA) / Korea Standard Time (KST)
Brands for Good
Time (THA) Time (KST) Min TOPIC SPEAKER Marc Buckley Darren Beck
08.45-09.00 10.45-11.00 15 Welcome & Recap SB Asia Pacific ESG Consultant & Advisor Vice President
Marc Buckley Sustainable Brands
09.00-09.30 11.00-11.30 30 The Importance of System Shift Worldwide
ESG Consultant & Advisor
Darren Beck, Vice President
09.30-10.00 11.30-12.00 30 Why We Need "Brands For Good"
Sustainable Brands Worldwide
Thomas Kolster Founder | Director,
10.00-10.30 12.00-12.30 30 Integrating Purpose into Brand Communication
Goodvertising
10.30-11.00 12.30-13.00 30 Break
Jenny Andersson
11.00-11.30 13.00-13.30 30 Regenerative Lifestyle, How Consumers Save The World
CEO We Activate The Future
Jenny Andersson
11.30-12.30 13.30-14.30 60 Panel: New Role of CMO & New Consumer Behaviors Panel Discussion CEO
We Activate The Future
Nongchanok - 2021 Asia Marketer, Sizzler Thailand
Kyung-Kon Ko, CEO / President, DAEJEON Tourism
Korea
Organization (DJTO)
Akira Mitsumasu, Global Marketing, JAL Japan
Adam Wee CMO, Manulife Malaysia
Andy Wilson Head of Sustainability Ogilvy Asia Moderator
12.30-13.30 14.30-15.30 60 EAT MORE PLANT LUNCH : Local Activity Thailand: BioBuddy
Asia Pacific Consumer Survey: ASIAN Soci- Cultural
13.30-14.15 15.30-16:15 45 Dangjaitawin, SB Thailand
Trends FULL Report
14.15-14.30 16.15-16.30 15 SB AP Closing Remarks ALL SB AP Thomas Kolster Kyung-Kon Ko
14.30-16.30 16.30-18.30 120 Brands for Good Local Chapter Session* Founder | Director CEO / President,
Goodvertising DIME
Note> See the following slide of the Local Chapter Sessions for more detail. Above programme is subject to change. 14Local Chapter Sessions (Korea)
24 Feb 2022 (Thurs) - Korea Standard Time (KST)
Time (KST) Min TOPIC SPEAKER
Brand Transformation Roadmap
Virginie Helias, CSO &
P&G’s journey with SB Roadmap (Pre-recorded, SB Victor Aguilar, Chief R&D and
15.35-16.00 25
San Diego) Innovation Officer
Procter & Gamble
Eun-Kyung Lee Chief
16.00-16.30 30 Regenerative Finance - CFO Taskforce for the SDGs
UN Global Compact Network Korea
16.30-17.00 30 SB Korea Members SB Roadmap Activities Update Min-Gu Jun Country Director, SB Korea Virginie Helias Eun-Kyung Lee
17.40-18.00 20 Q&A Chief Sustainability Officer Chief
Procter & Gamble UN Global Compact
25 Feb 2022 (Fri) - Korea Standard Time (KST) Network Korea
Time (KST) Min TOPIC SPEAKER
Brands for Good
Asian Socio-Cultural Report: Korean Consumer Min-Gu Jun
16.30-16.50 20
Perceptions Summary Country Director, SB Korea
16.50-17.20 30 How to connect ESG values to Brand Values? Nam-Ho Kim, CEO, 9Fruits
Unleash the Power of Co-Creation (Cases of Yuhan- Jose Gorbea
17.20-17.45 25 Global Head of Brands, Agencies and
Kimberly & Hershey) Sustainability Innovation, HP Graphics
Sustainable Brands Korea Community Members
17.45-18.30 45 Panel Discussion
Respond to the Findings
DAEJEON Tourism Organization (DJTO) Kyung-Kon Ko, CEO / President
Yang-Sook Jeon, Director
Yuhan-Kimberly
ESG& Communication
Hyun-Song Lee / HP Indigo SEA & Korea Nam-Ho Kim Jose Gorbea
HP CEO
L&P category manager Global Head of Brands,
9Fruits Nam-Ho Kim, CEO [Moderator] 9Fruits Agencies and Sustainability
Innovation
HP Graphics
Above programme is subject to change. 151. Official Website
Ⅱ. Promotion 2. Korea Website
3. YouTube1. Official Websites
Click
the images to
see the website2. Korea Website
SUSTAINABLE
BRANDS3. YouTube
SUSTAINABLE
BRANDS1. SB Global News Article
Ⅲ. Media 2. Media Partners
• The Environment Daily News
• Food Icon1. SB Global
Enlarge
Picture
Click SUSTAINABLE
the images to
BRANDS
see the website2. Media Partners
Enlarge
Picture
1. 소비자는 생각한다··· ‘지속가능한 브랜드’ 가치
2. 기업 이익 중심 ‘ESG’, 고객가치로의 전환 필요
Click SUSTAINABLE
the images to
BRANDS
see the website2. Media Partners
Enlarge
Picture
Click SUSTAINABLE
the images to
BRANDS
see the websiteⅣ. Attendees 1. Participated Organizations
Analysis 2. Participants AnalysisGBC Greenpulse kopa Siemens Korea
Korea Food Information
AM Telecom GS E&R News SK
Korea Quality Management
Amano korea HAE Creative Co. SK ecoplant
HAIATAI
CONFECTINERY &
amcasia FOODS Latitude Inc. SK Innovation
Hankook Tire &
ASK Inc. Technology Lion Corporation(KOREA) SK Telecom
Babsangsalim hanssem LION KOREA SK Chemical
BizHub Communications HanVal Inc. LOTTE Chemical Soongsil University
BSI Group Korea Healthcare LOTTE R&D CENTER Sustainability Lab
bungaejangteo Housekeeper MCON Sustainable LAB, Inc.
SUSTAINABLE
CCL Label Korea hwangyeong ilbo namyang SustainableLAB, Inc.
BRANDS New Zealand Trade and
COZY IDS Inc Enterprise TBH GLOBAL CO. LTD
CSR ILOWAJEJU Ottogi The 4th Edge
Customer Satisfaction Division
/ Yuhan-Kimberly KBCSD Phamerica The Environment Daily News
Daejeon Tourism Organization KFIA PrintCultureNow The4thedge
Doosan Heavy
Industries&Construction Kimberly-Clark APAC printingkorea Valuevine Consulting
Dr.chung's food co.kr. KMA Pulmuone VIDANEUL
echo trading KMAC RS Solutions Yuhan Kimberly
Engineer Kong ji ne Seoul Business School Korea Culture Based Safety
SEOUL SCHOOL OF
INTEGRATED SCIENCE
Epson Konkuk University AND TECHNOLOGYType of Orgnization
NGO / NPO, 2%
Social Enterprise, 2%
Governmental
entities, 4%
Others, 4%
Start up, 6%
Academic, 6%
Business, 56%
SME, 21%
SUSTAINABLE
BRANDS
Note> Feedback analyzed from the 108 participantsThe Functional Role of Attendees
Brand Management,
6%
PR, 6% CSR/Sustainability/ESG
, 29%
Environmental, Health
& Safety, 8%
R&D, 13%
Others, 23%
MarComm, 14%
SUSTAINABLE
BRANDS Note> Feedback analyzed from the 108 participantsSectors of Attended Companies
Agriculture and
Fashion, 2% Forestry/ Fishery /
Energy, 5% Mining, 1%
Developer/
Construction, 5%
Tourism, 6%
Others, 37%
Healthcare, 7%
Media, 10%
Academic/ Food and Beverage,
17%
SUSTAINABLE
BRANDS
Note> Feedback analyzed from the 100 participantsⅤ. SB Activities
1. SB Membership
2. SB Tools & GuidesSustainable Brands’ Corporate
Member Network is a
community of leading and
emerging brands that are
creating business value
through purpose-driven
innovation.
It’s an oasis where brand and
sustainability professionals
convene with peers to discover
new ideas, learn how others are
solving similar challenges and
collaborate with like-minded
companies.
CORPORATE
MEMBER
NETWORKSB Corporate Membership
International Membership Chapter(s) coming in 2020
Regional/Local Central Chapter
Chapter
• Send your regional/local • More than 100 brands in the
teams to member US Chapter
meetings • 4 levels of membership;
• Collaborate and network Platinum, Gold, Silver and
with other brands locally Bronze
• Gain access and visibility
to the Global SB Network
SB Corporate Membership
To learn about SB Corporate Membership, please contact to SB Seoul. E-mail: seoul@sustainablebrands.kr2021-22 Annual Membership Linking with SB Asia Pacific Benefits
Membership The Benefits of SB Korea Membership Annual
Level Fee *****
SB Korea Events & Pull Factor Workshop SB US Flagship Brand Transformation ESG Expert
Asia Pacific Conference* Event Benefits Roadmap Review ***
Platinum • Platinum sponsor logo exposure (event platform, website, • 10 Free invitation (for • 2 free offline • 5 evaluations and management • Free (1 time) USD 30,000
**** news and social media) employees and tickets ($3,295 reporting
• CMO/CSO/CFP Panel Invitation (Asia Pacific Conference) business partners) – per ticket - Ticket) • Online meeting arrangement with
• Invitation to presenters of best practices (subject to total USD 5,000 Value • 4 free online SB global member brands (3 times)
consultation in advance) ** tickets ($1,095 • Invitation to presenters of best pra
• 30 Free online tickets (for paid events) per ticket) ctices
Gold • Gold sponsor logo exposure (event platform, website and • 5 Free invitation (for • 1 free offline • 5 evaluations and management rep • 50% DC USD 20,000
news) employees and ticket orting
• CMO/CSO/CFO Panel Invitation (Asia Pacific Conference) business partners) – • 2 free online • Online meeting arrangement with
• Invitation to presenters of best practices (subject to total USD 2,500 Value tickets SB global member brands (2 times)
consultation in advance) ** • Invitation to presenters of best
• 20 Free online tickets (for paid events) practices
Silver • Silver sponsor logo exposure (event platform, website) • 3 Free invitation (for • 20% discount on • 5 evaluations and analysis reports • 30% DC USD 15,000
• Invitation to presenters of best practices (subject to employees and off online tickets • Arrange an online meeting with SB
consultation in advance) ** business partners) – global member brands (1 time)
• 20 Free online tickets (for paid events) total USD 1,500 Value
Basic • Member company logo exposure (Korean website, news) • Participation fee 20% • 10% discount on • 5 evaluations and analysis reports - USD 10,000
• Invitation to presenters of best practices (subject to DC online tickets
consultation in advance) **
• Free online ticket for 5 people (for paid events)
Note 1> SB Asia Pacific (4 countries: Thailand, Korea, Japan, Malaysia) conference to be held on February 24-25, 2022. Separate sponsorships that are not linked to membership are also possible. Platinum (USD 20,000), Gold (USD
15,000), Silver (USD 7,500)
Note 2> All members will be consulted for the opportunity to participate as speakers and present best practices at SB Korea events and/or Asia Pacific conference. However, the company cannot be simply publicized or advertised in the
presentation of the invited speaker, and the invitation of the speaker is the sole discretion of the SB Event Committee, who will review the appropriateness of the topics of the speech.
Note 3> ESG Expert Review Statement is a service that provides review and official opinions on brand purpose, influence, operation/supply chain, product/service, and governance through SB advisory board members. (See following slide)
Note 4> Platinum sponsors can plan/lead The Lab, an open innovation platform where SB members and global stakeholders of SB Korea experiment with new products and services. (optional)
Note 5> Membership fee is exclusive of VAT, and the USD-KRW exchange rate on the day of application is applied.The Pull Factor Framework is a new way to build
brands, one that unites what people want with what
the world needs and what brands uniquely offer.
Through this framework, brand and marketing leaders
can unlock ideas that will be transformative for their
brands, fuel brand growth and increase consumer
relevance, participation and evangelism.
app.sbroadmap.com
Structured around 5 Key Characteristics
1.Purpose Beyond Profit
2.System-wide Brand Influence
3.Regenerative Operations
4.Net Positive Products and Services
5.Transparent and Proactive Governance
* Access to the BTR tool is available as an exclusive benefit to SB Corporate Members only2021 Annual Brands for Good Global Research
Brands for Good Research The Brands for Good survey assesses global consumers' trust in brands with respect to
sustainability and ESG, along with insights into the consumers’ sustainable behavior and
culture change. Surveys have been regularly conducted in US and this is the first time for
4 Asia Pacific countries (Korea, Japan, Thailand and Malaysia). The key insights will be
shared at the SB Asia Pacific Conference.
S. Korea Survey
US & Asia Pacific Survey
CORPORATE
MEMBER
NETWORK
Note> The brands are selected by the SB global and local chapter committee and the results of the survey on individual
brands are not disclosed at the event. It will be provided through inquiry and consultation of individual brandsTeam Latitude Latitude provides a knowledge platform and services
Seoul I Tauranga I Christchurch that enable companies to set and achieve purpose
driven targets through innovation and collaboration
Lewis Patterson, CEO
Jong-Kyu JANG, Director 1. Sustainability Knowledge Platform Provider
YG SHIN, Director
• Innovation and Sustainability Conference Series (‘16-18): B2B
Conference for Sustainability Innovation (partners have
Min-Gu JUN, Director / SB Membership & International included: Bloomberg, Sustainable Brands, Innovation Norway,
KBCSD, Environment Daily News etc.)
• Sustainable Brands (2019~): Korea & Asia Pacific
2. Collaboration and Innovation Enabler
• Work with sustainable brands to build Korean strategy and
sales.
• Conducts various research on key sustainability issues (LCA,
bioplastic, sustainable food, food and plastic recycling etc.)
• Provides solutions for circular economyCONTACT US
Sustainable Brands Korea
E-mail: seoul@sustainablebrands.kr
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