SWEETS BUSINESS FORUM - 19TH INTERNATIONAL - SWEETS GLOBAL NETWORK
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19th international
Sweets
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Lift-Off! – Making and Implementing
Courageous Decisions
21st – 23rd November 2018
The Ritz-Carlton Hotel, Berlin
Business Forum EDITORIAL
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Our globally connected world doubles the amount of available As always, with the International Sweets Business Forum SWEETS
information every 24 hours, inundating every field and sector with GLOBAL NETWORK will again seek out and identify relevant
a gigantic flood of data. Digitalisation and artificial intelligence (AI) trends and issues that are of as much interest to decision-makers in
are generating a breathtaking algorithm-guided tempo, setting a the world of trade and industry as they are for attendees from the EDITORIAL
pace human beings can scarcely keep up with. But what are this supply industry and the services sector. The forum will once again
phenomenon’s effects on innovation and creativity, and subse- provide the perfect setting for networking and communication.
quently on society and economics? How do we apply our know- Held for the 19th time now, the International Confectionery Orga-
ledge, talents and intuition in demonstrating and embarking on nisation is again anticipating far more than 500 guests, demonstra-
new, innovative and unforeseeable paths into the future? These are ting its preeminent expertise and acceptance as a platform for our
the questions that will be addressed by the experts and speakers industry. Programme
at the International Sweets Business Forum 2018.
The event will also host the SÜSSER STERN award ceremony, now
We can look forward to answers from a range of different perspec- for the ninth time, honouring the year’s best confectionery depart-
tives offered by renowned researchers and successful business ments in Germany, Austria and Switzerland. This year’s ceremony
figures. They include Vienna-based Professor Dr. Markus Hengst- additionally includes a new category for specialty shops and a new
schläger, who calls for talent, courage and hard work as the keys award altogether for online shops.
sponsors
to daring to implement projects where the ultimate outcome is
not immediately apparent. Internationally-acclaimed author Tim
Leberecht calls on us to articulate our visions and develop our
own ideas. Other valuable information will come from successful
hands-on business leaders including Karstadt Director Dr. Stefan
Fanderl, who is set to discuss the confectionery category’s role as a
loss leader category in department store environments, and Swiss hotels
multi-entrepreneur Dieter Meier’s presentation on his “Schoggi”
chocolate coin revolution. Hot marketing trends such as “Social
Video” and “User-Generated Products” will also be featured topics
covered by the Stoyo media founder Patrick Bales and the man
behind Elbkind, Tobias Spörer.
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Wednesday, 21st November 2018
As from 7.00 pm: Get together at Lindenbräu at Potsdamer Platz (Sony-Center)
Thursday, 22 nd November 2018 friday, 23 rd November 2018
9:00 a.m. – 12:45 p.m. 2:15 – 5:45 p.m. 9:00 a.m. – 1:00 p.m. EDITORIAL
Greeting address by Hans Strohmaier Richard van Hooijdonk, Dutch trend researcher: Keynote: Tim Leberecht, author and consul-
“Everything is Connected” tant:
Prof. Dr. Markus Hengstschläger, Medical Uni- “Companies as Factories of the Senses: A Plea
SÜSSER STERN 2018 award ceremony honou-
versity of Vienna: for a New, Radical Humanism”
ring the brightest and best confectionery
“Innovations Require Peaks and Freaks”
departments of 2018 (Part 3) Tobias Spörer, Elbkind:
SÜSSER STERN 2018 award ceremony honou- “User-Generated Chocolate – A Tale of #glitter-
Patrick Bales, Stoyo Media: Programme
ring the brightest and best confectionery sport and #schokotrip. Or: How to Transform a
“No More Bullshit! Why Agencies Need Better
departments of 2018 (Part 1) Customer Idea into a Limited Edition.”
KPIs”
Godo Röben, Rügenwalder Mühle: Margret Knitter, SKW Schwarz:
SÜSSER STERN 2018 award ceremony honou-
“A Society is Changing. A Brand is Changing Influencer Marketing – What Legal Aspects
ring the brightest and best confectionery
Along with It” Must be Observed?”
departments of 2018 (Part 4)
Coffee and networking break Stefan Kunzmann, DS Smith: Coffee and networking break
“Packaging 2.0: The New Era of Brand Activation
Rolf Schumann, SAP: and Protection” sponsors
Prof. Hannelore Daniel, TUM Weihenstephan:
speaks about digital trends and new technologies
Coffee and networking break “A Sweet World Full of Contradictions”
SÜSSER STERN 2018 award ceremony honou-
Dr. Stefan Fanderl, Karstadt:
ring the brightest and best confectionery
Dieter Meier, Artist, singer and chocolatier: “New Marketing Methods for Department
departments of 2018 (Part 2)
„Taste it to believe it“ Stores – The Role of Confectionery as a Loss
Sandro Megerle, TRENDONE: Leader Category”
Andreas Axmann and his magical iPad
„Your future Customer“
Keynote: Veit Etzold, Hochschule Aalen:
hotels
19:15 Uhr: Busses will depart in front of the The “Strategy and Storytelling”
Lunch
Ritz-Carlton Hotel for the evening event
19:30 Uhr: Beginning of the evening event at
Historisches Museum (Zeughaus)
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We say thank you.
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The 19th Sweets Business Forum is supported by:
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Hotels VENUE: The Ritz-Carlton Hotel, Potsdamer Platz 3, 10785 Berlin
EDITORIAL
Hotels
Please book your room under your name and on your account refering to “SG-Kongress 2018” no later than 10th Oktober 2018. In case of a
cancellation, please inform your Hotel and SWEETS GLOBAL NETWORK immediately. Otherwise you will be charged with the full price of your
accommodation.
Programme
The Ritz-Carlton Hotel Berlin Marriott Hotel Motel One – Leipziger Platz
Potsdamer Platz 3, 10785 Berlin Inge-Beisheim-Platz 1, 10785 Berlin Leipziger Platz 12, 10117 Berlin
Fon +49 (0) 30 / 3 37 77 63 00 (only 50 m from The Ritz-Carlton Hotel) (about 400 m from The Ritz-Carlton Hotel)
Fax +49 (0) 30 / 3 37 77 53 00 Fon +49 (0) 30 / 2 20 00 63 00 Fon +49 (0) 30 / 2 06 70 78 - 0
reservations.berlin@ritzcarlton.com Fax +49 (0) 30 / 2 20 00 53 00 Fax +49 (0) 30 / 2 06 70 78 - 10
www.ritzcarlton.com reservations.berlin@marriott.com berlin-potsdamerplatz@motel-one.com sponsors
www.marriott.com www.motel-one.com
• Single room “Superior” 230 €
• Single room “Club” 325 € • Single room “Deluxe” 185 € • Single room 88,50 €
• Double room surcharge 30 € • Single room “Executive” 205 €
• Double room surcharge 20 €
hotels
Online-Reservation Online-Reservation Online-Reservation
All prices quoted are per night, and include breakfast.
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attendance fee registration EDITORIAL
The attendance fee (incl. all evening events, all beverages, coffee Please register as soon as possible, as the attendance is limited.
breaks, lunch on both days, and a copy of the conference proceedings) You will receive a confirmation and an invoice immediately.
is 1.450 € + VAT. Each additional attendee from the same company
pays a reduced rate of 1.250 € + VAT.
Members of SWEETS GLOBAL NETWORK will pay a special members’ Online-Registration
rate of 850 € + VAT.
Programme
CANCELLATION
• up to four weeks to the event: 100 € handling fee All cancellations are to be submitted to SWEETS GLOBAL
• up to one week to the event: 50 % of the attandance fee NETWORK. A substitute delegate from the same company,
• less than one week to the event: 100 % of the attandance fee and of similar status, may attend.
sponsors
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Sweets Global Network e.V.
Grillparzerstraße 38 • 81675 München • Germany
Fon +49 (0) 89 / 45 76 90 88 - 0 • Fax +49 (0) 89 / 45 76 90 88 - 88
info@sg-network.org • www.sg-network.org REGISTRATIONYou can also read
