T&I Award 2021: the story of SR's public service algorithm

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T&I Award 2021: the story of SR's public service algorithm
-i
         MEDIA TECHNOLOGY & INNOVATION       ISSUE 49 • SEPTEMBER 2021

T&I Award 2021:
the story of SR’s
public service
algorithm
Plus
• 5G-RECORDS – how PSM can benefit
• Rai’s Stefano Ciccotti on technology priorities
• Loudness for radio
and more...

                                                tech-i | tech.ebu.ch | September 2021   1
                                                              tech.ebu.ch/subscribe
T&I Award 2021: the story of SR's public service algorithm
-i
      Issue 49 • September 2021
                                                                6                                        9
Cover story: The 2021 EBU Technology
& Innovation Award was won by
Sveriges Radio for its News Values
project. Pictured on the cover,
clockwise from top left, are Jörgen
Bang (product owner), Jessica
Axelsson (UX designer), Tobias
Sandblad (editorial project manager)

                                                                                10                   16
and Linnea Längberg (UX designer).

Photo: Mattias Ahlm/Sveriges Radio

Editor-in-Chief: Antonio Arcidiacono
Managing Editor: Patrick Wauthier
Editor: Eoghan O’Sullivan
tech@ebu.ch                                Contents
Design: Louise Tait
                                           3    A recipe that works – let’s use it!
Printed on FSC certified paper by
                                                Antonio Arcidiacono on the benefits of building together
Graphius (FSC CO14767)
                                           4    Changing the way Europeans find the news
© European Broadcasting Union                   Visitors to EBU Member sites are offered A European Perspective
All rights reserved. The reproduction      5    Being loud about loudness, for the benefit of radio listeners
of articles in tech-i is authorized only        The EBU has produced new guidelines on loudness and radio
with the written permission of the         6    EBU joins GAIA-X to ease cloud adoption for PSM in Europe
publishers. The responsibility for views
                                                How media can benefit from a new European initiative
expressed in tech-i rests solely with
the authors.                               7    5G-RECORDS: making 5G work for the storytellers
                                                The 5G-RECORDS project is tackling production use cases for 5G
                                           8    How EBU Members are doing more with metadata
                                                A selection of projects from this year’s Metadata Developer
                                                Network workshop
                                           10   An algorithm to promote unique public service journalism
                                                Sveriges Radio’s News Values project won the 2021 EBU T&I
                                                Award
                                           12   Adapt, invent, evolve – news tools for a pandemic
                                                2021 EBU T&I Award runner-up project from BBC, UK
TECHNOLOGY & INNOVATION                    13   Rai Virtual LIS: an avatar for sign language applications
Get an edge                                     2021 EBU T&I Award runner-up project from Rai, Italy
                                           14   BBC’s new home for radio, music and podcasts
• Our goal is to be an incubator to
  advance media technology.                     2021 EBU T&I Award runner-up project from BBC, UK
• We catalyse innovations so they          15   Towards a greater understanding of the carbon impacts of video
  deliver for all players                       streaming
• We stimulate active collaboration so          Important new research from the Carbon Trust and DIMPACT
  that you get more than innovative
  technology – you get a real              16   In my opinion: Why IP networks and data management are the
  competitive advantage.                        top priorities
                                                Chief Technology Officer at Rai, Stefano Ciccotti
Sign up to receive tech-i magazine,
                                           17   Partner Profiles: 5G-MAG
EBU Technology & Innovation
newsletters or event alerts:                    An important player in the emerging 5G-based ecosystem for
tech.ebu.ch/subscribe                           media production and distribution
                                           18   2020: a record year for digital media
EBU Members are encouraged to
                                                The latest research from the EBU Media Intelligence Service
follow and contribute to the work
of our Strategic Programmes and            19   In the spotlight: Stephan Heimbecher
Communities of Practice.                        Directorate Technology and Production, Consultant, SWR
                                           20   EBU Business Concepts Model
Visit: tech.ebu.ch/ourwork
                                                Poster based on the work of the EBU Capability Map group

2   tech-i | tech.ebu.ch | September 2021
T&I Award 2021: the story of SR's public service algorithm
EDITORIAL

A recipe that works – let’s use it!
Antonio Arcidiacono, Director of Technology & Innovation, EBU

In time, I believe, we will see that                                            influence those companies and
2021 marked the beginning of a                                                  guarantee the interchangeability
new golden age for                                                              of suppliers.
collaboration among public                                                         A great example of this is
service media in Europe. The                                                    EuroVOX, the EBU-developed
launch, in January and July, of                                                 transcription and translation tool
two related products built by                                                   that sits at the heart of these
and for EBU Members has                                                         new digital news projects. It
shown us the sustainable path to                                                doesn’t try to replace the
innovation and growth.                                                          translation engines but helps
   In the March 2021 issue of                                                   broadcasters to integrate the
tech-i, we presented the                                                        best supplier for any given use
Eurovision News Monitoring tool                                                 case and switch between
that gives journalists across EBU                                               suppliers efficiently as required.
newsrooms – 20 Members and                                                         This model can be extended to
counting – access to a wealth of                                                other cloud services or indeed
valuable content. And in this                                                   any procurement or outsourcing,
issue (on page 4), you can read                                                 including operational. It is highly
about the public-facing phase of                                                significant that the EBU is the
this project. Since 1 July, visitors                                            first media organization to have
to the websites and news apps                                                   joined the GAIA-X project (see
of participating Members have                                                   page 6). This will be a key
been presented with a feed,                                                     enabler for our collaborative
titled A European Perspective,                                                  development model,
showing selected stories from                                                   guaranteeing the security and
across the EBU membership,                                                      the interchangeability of cloud-
translated into the user’s local                                                based applications. EBU
language.                                                                       Members and potentially all
   These twin initiatives work to                                               media players can benefit from
the advantage of both European                                                  healthy competition between
citizens and EBU Members.                                                       suppliers and a multi-cloud
In-depth reporting sourced from        that collaboration can fruitfully        approach.
trusted newsrooms helps keep           go beyond producing content                 The other key ingredient in this
local audiences informed about         together – we can also find              recipe for success is
pan-European stories, with             success by building together.            collaboration, both within and
content that is selected by local                                               across EBU Members. Our
editors to be both relevant and        BUILDING TOGETHER                        colleagues at Sveriges Radio
compelling. This acts as a             A first key lesson: we must              identified this as a critical
counterbalance to disinformation       control all of the core elements         element of their News Values
campaigns that exploit fault           of the products we develop               project, the winner of this year’s
lines between communities. At          while at the same time                   EBU Technology & Innovation
the same time, editors and             controlling the costs. It is clear       Award (see pages 10–11). It’s
journalists have access to a           that EBU Members will need to            about having technology teams
resource that saves them               outsource services to external           working in close collaboration
valuable time and enriches their       companies, both the tech giants          with the content creators and
own reporting.                         like Amazon, Google and                  editorial staff; and it means
   This project has generated          Microsoft and the traditional            jointly having access to the
considerable excitement, not           media technology vendors. But            talent that can support new
just because of these direct           by building together we can              developments.
benefits, but also because it          establish a common position                 As I wrote above, we are just
demonstrates in a concrete way         that strengthens our ability to          at the start. What we have done
                                                                                for news must also be done for
                                                                                sport, for education, for culture,
“A first key lesson: we must control all of the                                 and more. Together we can build
                                                                                the tools and products that will
core elements of the products we develop                                        ensure our collective growth and
while at the same time controlling the costs.”                                  success!
                                                                           tech-i | tech.ebu.ch | September 2021   3
T&I Award 2021: the story of SR's public service algorithm
DIGITAL NEWS

Changing the way Europeans find
the news
Ten EBU Members have launched a new project to overcome language barriers and share
diverse news content from across the continent, writes Luis Jimenez, EBU Digital News Lead.

On 1 July 2021, visitors to some of
Europe’s most popular news
websites were presented with A
European Perspective, a new feed
showing selected stories from
across the EBU membership,
translated into the local user’s
own language.
  This ambitious project draws on
the combined strength of public
service media newsrooms: great
journalism, original reporting, and
ethical, trustworthy journalistic
processes from the EBU Members
that participate in the project. All
with one idea in mind: get Europe      EBU and its Members are trying to      been a challenging and rewarding
talking. To make this a reality,       break the language barrier in          experience: “After we started
editors at our participating           European public service news.          exploring the requirements in
Members manage to clear the            With it we can help Europeans to       detail, and the requests from the
rights for about 175 reports per       understand the realities of other      Members and editorial staff
week, thus making them available       Europeans better.”                     started piling up, I realized just
for other project partners, and          The steering group, drawn from       how much there was to be done.
ultimately their audiences. Users      participating EBU Members,             There were a few challenging
will typically find between 5 and      collaborates closely with the          parts, like implementing a
17 stories per ‘recommendation         Eurovision News team, led by           versioning system for the articles
box’, and they can access them         Justyna Kurczabinska, and the          or ensuring that the system could
from the partners’ homepages or        EBU Technology & Innovation            withstand the load after the
inside selected news articles. At      Department. Everyone involved in       launch. Overall, the toughest part
the time of writing there are          the project has gone the extra         was implementing and connecting
around 2,000 stories available for     mile to ensure that the service        every element of the media
publication in the Digital News        service would deliver on               translation/editing pipeline. We
Hub that feeds the tool, which is      expectations and meet all              had to create many different
powered by the EBU-developed           deadlines. The editorial team          behaviours spanning the whole
EuroVOX and PEACH.                     meets twice per week and               project to provide editors with full
                                       exchanges ideas with Sébastien         functionality. Next, we aim to
HIGHER PURPOSE                         Noir, who leads the T&I software       expand the media workflow
A European Perspective is a            engineering team, every Friday.        further – support for audio editing,
window to Europe because the           They also attend the developers’       more straightforward three-step
stories selected to appear are         sprint reviews where priorities for    translations, add more statistics so
rooted in diversity. This has been     the next cycle are discussed. And      that editors can quickly check
and still is core to the service.      in between these, together they        what is currently a hot topic for
From COVID-related issues to           relay information and ask for          their audiences, and polish the
environment reports, from lifestyle    advice from the core working           overall experience.”
to economy, the story range being      group that convenes every three          Now immersed in finding the
shown to audiences is vast.            weeks.                                 best workflow to editorially
  Jukka Niva, the Head of Yle                                                 process video and audio files, we
News Lab, Yle News and Current         FURTHER IMPROVEMENTS                   trust that the possibilities the
Affairs, says audience feedback        For Pawel Glimos, a developer on       Digital News Hub offers are
has been 100% positive. “People        the EBU Digital News Hub, it has       endless.
seem to well understand the
higher purpose of A European            A European Perspective has been made possible through a grant from
Perspective and find it valuable.       the European Commission’s Multimedia Actions programme. It is
The project also has tremendous         co-funded by the EBU. If you’d like to join the project you can contact
                                        the team via: erbhelp@eurovision.net
and endless possibilities as the

4   tech-i | tech.ebu.ch | September 2021
T&I Award 2021: the story of SR's public service algorithm
LOUDNESS FOR RADIO

Being loud about loudness, for the
benefit of radio listeners
The EBU working group on audio loudness normalization, PLOUD, has produced new guidelines
that specifically target radio use cases, writes group chair Florian Camerer.

We are loud again! Well, we have
never been quiet, frankly. We
being the intrepid EBU loudness
gang PLOUD, which recently
celebrated its 13th anniversary. And
being loud and active has always
been our forte.
  This time, the efforts of a core
team of loudness fanatics, under
the subgroup chairmanship of
Wolfgang Rein (SWR)
concentrated on loudness in radio.
There, the shift away from peak
normalization has had a slower
start than in television. One of the
reasons is the heterogeneous
distribution landscape, with           The two-stage structure of a radio station workflow
analogue FM services still
omnipresent in most countries.         Consequently, producing at −23            of individual movements in
Also, the ‘loudness war’, with its     LUFS does not mean that the level         different contexts; or using the
most severe manifestation in pop       experienced by the audience is            same philosophy for a complete
and rock music, affected radio         necessarily lower than before. If         pop/rock/jazz music album to
more than television. A few            the alignment is adapted                  keep the artistically intended level
PLOUD members working in               accordingly, the consumers get            relationship between the tracks
public radio stations eventually       the same average loudness level,          (‘album normalization’); different
suggested a separate loudness          but can enjoy a much-improved             values for the permissible music
document to emphasize the              balance of programmes, elements           loudness level in relationship to the
intricacies of radio workflows and     and dynamic quality. The latter is a      voice, depending on the format of
programmes.                            major benefit, especially for             the programme (for example,
                                       stations with, for example, classical     news, morning show, evening
SAME LEVEL                             music or popular music from               concert, radio drama, etc.). These
One central mantra must be stated      before the outbreak of the                are aesthetic choices that should
clearly: in essence there is no        loudness war (pre-1990s).                 not be universally cast into a rule
difference between television and        Generally, the main message of          or recommendation and are
radio (or any other sector, for that   the radio loudness group is the           covered in chapter 7 of Tech 3401
matter) when it comes to loudness      clear distinction between                 (on use cases).
normalization replacing the peak       production and distribution. These          This brings us to the published
paradigm. Programmes and often         areas should be treated separately,       documents. The set of
also parts of them (like individual    with a ‘generic’ programme at −23         supplements to the core loudness
music tracks) are generally            LUFS being tailored to diverse            recommendation R 128 is
produced and/or normalized to          distribution platforms (like FM,          extended with a third on Loudness
the same loudness level of −23         DAB, web streaming, etc.). Tri-           in Radio, characterized by the
LUFS. Period. Let that sink in for a   media environments (television,           same concise set of directives as
moment.                                radio, online) can now be served          the mother document. The
  Before anyone dismisses this         with freely interchangeable               aforementioned Tech 3401
level as way too low for the FM        content as far as loudness levels         Guidelines for Radio Production
world, consider the crucial link       are concerned, considerably               and Distribution in accordance
within this ecosystem: alignment,      simplifying this exchange.                with R 128 provides more in-depth
meaning the alignment of the             Concerns specific to radio              advice how to manoeuvre through
studio level to the nominal            include: keeping the level                the transition to a loudness-based
deviation of the FM carrier.           relationship between, for example,        radio world. The count of PLOUD
Without this information, any          movements of a symphony when              loudness documents is now at
statement about loudness levels        broadcasting the whole                    nine, all available via
for FM is utterly useless!             composition vs. adapting the level        tech.ebu.ch/loudness.
                                                                           tech-i | tech.ebu.ch | September 2021    5
T&I Award 2021: the story of SR's public service algorithm
EUROPEAN PROJECTS

EBU joins GAIA-X to ease cloud
adoption for PSM in Europe
As more and more EBU Members aim to take advantage of the cloud, the GAIA-X European
initiative, now with the EBU as a member, promises to remove some of the uncertainties and
challenges, writes Lucille Verbaere.

GAIA-X was born out of the                                                     Furthermore, the initiative could
realization, in 2019, that the                                               generate many business
dominant cloud platforms were all                                            opportunities for the media
owned by non-EU entities, that                                               industry. For example, in France
moving data and services from                                                the Alliance Culture Data, a
one to another was challenging,                                              project led by BnF-Partenariats,
and that full control over the data                                          has identified seven areas in
stored in these platforms was                                                which the cultural and creative
impossible.                                                                  sector could greatly benefit from
  The vision was to foster a cloud                                           trustworthy and secure data
ecosystem aligned with European                                              spaces: operational excellence,
values and laws, such as GDPR,          content providers with greatly       commercial performance, product
enabling vertical and horizontal        fluctuating workloads, such as       improvement, segmented
chains where data can be easily         animation and VFX companies,         advertising, customer and market
exchanged but still controlled          are more and more turning to         knowledge, R&D, and open data.
within trusted data spaces. It          decentralized cloud solutions that   Many use cases can be developed
should be easy to connect               allow them to trade unused           in each of these areas:
different cloud platforms together      resources and decrease their         • improved audience insights
and switch from one provider to         upfront costs.                         would allow better content
another. The 270+ members of              Although hyperscalers – the big      personalization by media
the GAIA-X Foundation –                 multinational cloud providers –        companies;
including the EBU – are thus now        can today offer simple integrated    • the remuneration of rights
working together to develop a           solutions, cloud migration is not      holders could be automated
reference architecture, secured         straightforward for media              and secured;
open interfaces, federated              companies. Most EBU Members          • combatting piracy and fake
services, and policies that will        worry about interoperability and       news becomes easier with
ensure European companies can           vendor lock-in; and they need to       strong end-to-end
access cloud platforms that are         shift to cloud-native applications     authentication guaranteeing
secure, interoperable and energy        to ensure cost-effectiveness. Data     from where the content is
efficient, and that guarantee data      sovereignty and compliance with        coming and to whom it is
privacy and sovereignty.                GDPR are also key concerns             distributed;
                                        slowing down adoption of cloud       • AI algorithms can be accurately
MEDIA & THE CLOUD                       services from US providers.            trained, thanks to qualified and
So, what is the relevance of all this                                          secured databases, and used for
for media? EBU Members are              BUSINESS OPPORTUNITIES                 many applications such as
gradually moving to the cloud:          With GAIA-X, media companies           translations, people
France TV has already migrated          will be able to adopt multi-cloud      identification in video, etc.
the group’s financial management        solutions that can easily be         And there is no doubt that many
system and has started to migrate       interconnected, configured and       more use cases will emerge once
the HR system as well as remote         decommissioned and are in line       the GAIA-X data infrastructure is
production systems to a mix of          with European values.                in place.
private and public clouds. In
Switzerland, SRG’s online                THE EBU, GAIA-X AND YOU
distribution is cloud-based,             Now is the time to exchange views, define key use cases and
including live streaming. In             consolidate media-specific requirements. As a new member and the
Germany, ZDF has started a big           first media company in GAIA-X, the EBU can now promote the
cloudification project,                  creation of a European media data space and make sure the GAIA-X
encompassing generic IT tools            data infrastructure meets media-specific challenges, starting with
along with broadcast-specific            those related to real-time and big file transfers. We can also target
applications such as editing and         participation in EU-funded projects to develop sector-specific
                                         applications and data spaces within the GAIA-X framework.
online services, now fully cloud-
                                         To join the EBU GAIA-X working group, please contact Lucille Verbaere
based.
                                         (verbaere@ebu.ch).
  Elsewhere in the media sector,

6   tech-i | tech.ebu.ch | September 2021
T&I Award 2021: the story of SR's public service algorithm
EUROPEAN PROJECTS

5G-RECORDS: making 5G work for
the storytellers
By leading the technical work for the EU-funded 5G-RECORDS project, the EBU can ensure that
emerging production tools will be well matched to the needs of public service media, writes
Hans Hoffmann.

Between 2017 and 2019, the
5G-Xcast project did valuable
work on exploring how emerging
5G technologies could be used in
media contexts. The focus,
however, was primarily on
distribution use cases, so it was
inevitable that some of the
organizations involved started to
consider how 5G could potentially
support media production and
content creation. Thus, the
5G-RECORDS project was born,
funded, like 5G-Xcast, by the EU
Horizon 2020 programme.
   Driving 5G-RECORDS are some         An overview of the 5G-RECORDS project
key questions: is live production in
multi-camera environments              EBU itself, which is responsible for    of templates for different kinds of
possible using 5G? Can we equip        the technical management of the         events, production could start
a sports stadium for live              project, three Members are in the       quickly.
production using 5G                    consortium: BBC (UK), Rai (Italy)         Another deeply innovative
infrastructures? Can we develop        and TV 2 (Denmark).                     element of the project relates to
higher efficiency in content              It is important for the EBU to       the need to bridge the worlds of
creation workflows? Can we make        have a hands-on role in projects        5G networks and IP-enabled
it easier for creatives to generate    like these, taking proactive steps      broadcast facilities. To do this, a
content and tell stories?              to ensure the needs of public           media gateway is needed, and the
   As the answers to these             service media will be to the fore       EBU Technology & Innovation
questions would be                     as the technology evolves. There        team is leading the work on a
predominantly of a technical           are fundamental requirements in         prototype whose architecture is
nature, the project consortium         terms of workflows, quality and         based on microservices. The work
decided that the best approach         business aspects, as well as a          encompasses both hardware and
would be to define some                need for standards, to ensure           software.
fundamental use cases:                 interoperability between                  By doing this proof of concept,
• Use case 1: live audio production    equipment from different                the aim is to gather knowledge
• Use case 2: multiple camera          manufacturers. Without the              that can be fed into standards. For
   wireless studio                     participation of the EBU and its        example, with timing being such
• Use case 3: live immersive media     Members, there is a risk that           an important factor in live media
   Detailed information about          closed proprietary solutions will       production, how well will PTP
these use cases (and the project       dominate. Ultimately, it is about       (precision time protocol) perform
as a whole) is available on the        creating value for EBU Members.         over 5G networks?
website: www.5g-records.eu                                                       With reduced technical
                                       SELF-CONFIGURATION                      resources and R&D capacity at
PSM INVOLVEMENT                        There are several innovative            most Members, EBU involvement
The 5G-RECORDS consortium              aspects to this project, not least of   in projects like this is more
came together in 2020. As with         which is the work on                    important than ever. From the
the 5G-Xcast project, the              orchestration, being led by BBC.        technical project manager Paola
Polytechnic University of Valencia     The goal here is that any piece of      Sunna to several other staff
was instrumental in getting it off     production equipment being              members who are actively
the ground. The EBU played a key       connected to a suitably                 contributing to 5G-RECORDS, the
role to ensure strong broadcaster      provisioned 5G network would be         T&I department is making sure
representation, especially in light    automatically recognized and            public broadcasters will benefit
of the liquidation of the IRT          could self-configure thanks to the      from innovative new ways to tell
research centre. Alongside the         orchestration layer. With the use       stories in the years ahead.
                                                                         tech-i | tech.ebu.ch | September 2021   7
T&I Award 2021: the story of SR's public service algorithm
METADATA PROJECTS

How EBU Members are doing more
with metadata
The EBU Metadata Developer Network held its popular annual workshop in June, once again
providing an overview of new tools and approaches to metadata and AI for media, developed by
and in partnership with EBU Members.
 Here we present a selection of the projects that were presented. These presentations and
many others are available to view on the website. Visit: tech.ebu.ch/mdn2021

 MAPPING AND LINKING PRODUCTION DATA
 Stuart Jennings, BBC

 At the BBC we make a lot of content but have no
 central means of tracking productions. A story is
 planned in one system, with video and text
 content made for it in separate systems. There is
 no visibility on those links, and no overall view.
 This means that, for example, we can’t track the
 performance of the content that resulted from a
 commissioned story or see general patterns in
 production over time.                                  Data in COG is centred around ‘events’
   Content Origin Graph, or COG, gathers data
 from production systems and uses a graph
 database to draw new connections between them,         frontend will let decision makers intuitively
 allowing us to answer these types of questions.        explore content production from a bird’s eye view.
 Data scientists can directly query the database,       This is an exciting new project that will help make
 while an API allows systems to integrate, and a        the BBC a truly data-driven organization.

 DAM AND MICROSERVICES PROCESSING TO ENRICH CONTENT METADATA
 Matthieu Parmentier (France TV)

 France TV has invested in the development of           many content categories (documentaries, news,
 an open-source microservices platform                  TV gameshows, fiction, etc.).
 (media-cloud.ai) to facilitate the industrialization      The wise use of AI, where results with a
 of AI workflows across several cloud providers.         confidence level of 100% are difficult to
 The microservices run in Docker containers and          achieve, needs a bit of strategy to eliminate all
 are orchestrated using Kubernetes.                      the false positives hidden among the real
   The platform now runs thousands of jobs               enrichments. This is the role of the DAM (data
 every day to enrich the descriptive metadata for        asset management) platform, where all the
                                                                  existing metadata, collected during
                                                                  production, are merged, checked and
                                                                  used to initiate the AI jobs responsible
                                                                  for filling the missing parts.
                                                                    Once enriched, the content
                                                                  metadata is made available to all
                                                                  departments at France TV. Today, AI is
                                                                  used to automatically segment
                                                                  content, generate thumbnails, find
                                                                  credits, and identify contexts for ad
                                                                  breaks.

                                                                   A screenshot of the France TV DAM
                                                                   (from Perfect Memory) with some
                                                                   metadata filled via AI

8   tech-i | tech.ebu.ch | September 2021
T&I Award 2021: the story of SR's public service algorithm
Design principles were applied in the creation of the    Face detection is one of the tools that help identify new
new BBC content passport                                 chapters

DESIGNING METADATA INTO AN                               AUTOMATING PROGRAMME
ORGANIZATION’S DNA                                       SEGMENTATION WITH AI
Alice Gregory, BBC (with Ting-I Wu and Blaise            Jasper Degryse, VRT (with Marijn Daniels)
Galinier)
                                                         Having to scroll through an episode of a talk show
The future of metadata involves not just                 to find the exact moment your favourite guest or
machines but also humans and politics, and it            subject appears can be frustrating, right? On VRT
can be designed! BBC faces some big metadata             NU, the video-on-demand platform at VRT, we
challenges that are technical, editorial,                provide shortcuts to the start of each chapter an
organizational and cultural. Having UX and               episode is composed of; and until now, that was
service designers collaborate with engineers has         achieved by making our editors do the dirty work
been crucial in making change happen.                    of scrolling through the episode.
  Various design disciplines have helped the BBC           In the chaptering project, we use artificial
improve how it generates and works with                  intelligence to extract metadata from our videos:
metadata: from the design of a pan-BBC tagging           shot transitions are detected, faces are detected
tool, to mapping out more user-centric                   and clustered, subtitles are embedded resulting in
workflows.                                               extracted topics, etc. Changes in these metadata
  The aim is to think creatively to get people to        features throughout the episode are valuable
care and collaborate along the way.                      indicators for the start of a new chapter. Once
  The process started with research, to                  extracted, these features are then fed to the
understand the pain points for the editorial             in-house-developed chaptering algorithm,
users. This led to the creation of a vision that         resulting in predictions of when a chapter start
people could rally around, the building of a             occurs. Finally, these predictions are presented as
conceptual prototype, and the formation of a             suggestions to the editing team, who in turn verify
network of metadata users and enthusiasts.               the results and correct if necessary.

A PRACTICAL APPROACH TO NEWSROOM METADATA
Kurt Mathiasen, TV 2 Denmark
Multiplatform newsrooms (spread across                  Production systems provide simple fields and APIs
multiple locations) offer the ultimate use case         for entering metadata, but internal resources to
for leveraging metadata: collaboration – who is         implement user-friendly tools for standardized
working on what – and reusing parts of what a           metadata are a challenge.
colleague has already researched. Most systems            ‘Copy/paste’ is still widely used – it is simple and
have good search capabilities, so the main              users feel comfortable with it. Many metadata
issue is how to enter the metadata into the             services provide impressive UIs (user interfaces) to
production flow.                                        demonstrate their capabilities, but often a simple
  In a small commercial broadcast organization,         ‘copy’ (metadata) button is missing. Our message
the focus is on revenue, especially from the ‘new’      for manufacturers and service providers is: don’t
platforms (VOD), and producing more content.            forget the simple functionalities that can be easily
We receive much news-oriented media from                implemented in a modern (HTML5-based) UI.
agencies, social media and freelancers and we           Copy/paste and drag/drop from iframes (and
want to reuse the metadata already associated           other pages) are still tools that are much
with that content. Metadata standards are thus          appreciated by the users.
key, for example the IPTC Media Topics vocabulary.

                                                                       tech-i | tech.ebu.ch | September 2021         9
T&I Award 2021: the story of SR's public service algorithm
An algorithm to promote                                                                                                EBU
                                                                                                                   Technology
                                                                                                                   & Innovation

unique public service journalism
                                                                                                                      Award
                                                                                                                   H   WINNER H
                                                                                                                        2021

  Jörgen Bang, product owner for SR News Values, reaching out to EBU T&I Director Antonio Arcidiacono during
  the credits, Also pictured are UX designers Jessica Axelsson and Linnea Längberg and editorial project manager
  Tobias Sandblad.

Sveriges Radio won the 2021 EBU Technology & Innovation Award for “News Values, the Public
Service Algorithm”. Olle Zachrison, Head of Digital News Strategy at SR, explains how the
system both promotes particularly strong SR journalism and streamlines newsroom workflows.
SR is Sweden’s national public           and on the website. The diversity         new way. In our digital publishing
broadcaster and leading audio            is considerable, with news from           tool, each item is rated in three
company, with over 2,200 staff           26 local channels from north to           dimensions:
stationed in 50 locations around         south, a large national newsroom,            1) How high is its general news
the country. Representing the            sports, science, culture and              value? Is it an extraordinary news
whole population and covering            language services. For traditional        event like a devastating forest
under-reported areas and issues          radio, the various newsrooms              fire or suspected terrorist act? Is
are central strategic ambitions          make their editorial assessments          it a standard news piece, which
as expressed in our vision: “More        for their own broadcasts,                 is certainly important but not
voices and more powerful stories         independently of each other.              of such obvious impact that it
for greater understanding.”                However, digitally the most             affects everyone?
  Giving prominence to                   relevant news items from all                 2) How long is the life span? Is
journalism of great public service       newsrooms are gathered in                 it a news item that is relevant for
value is at the heart of a cross-        the same news feed. A good                a long time, such as a revealing
functional project to create a           example is Top News, our main             investigation? Or is the life span
news algorithm from scratch.             news playlist in the app Sveriges         short, like a traffic accident or a
The algorithm is powered by              Radio Play, which constantly              sports result?
News Values – a system by which          updates the audience with the                3) Does the news contain
editors rate all audio news stories      most important national, local            significant SR values? Here we
produced by SR each day. The             and international news. To                have identified a set of distinctive
pre-publication rating feeds the         provide this service we need              public service qualities: are we
algorithm that in turn helps us          a common standard for news                out reporting on location? Are
automate and personalize the             evaluation: which of all the news         unique voices from affected
news experience for a wide and           items are most important at any           people included in the story? Are
diverse audience.                        given moment?                             we providing our own analysis of
                                           News Values is the system               a difficult topic?
EVALUATING NEWS                          where SR editors now evaluate
Every day, SR newsrooms publish          news items as they have always            VALUES & TECHNOLOGY
around 350 news clips in apps            done, albeit expressing it in a           The third dimension is what really

10   tech-i | tech.ebu.ch | September 2021
distinguishes SR’s system from       important source of inspiration.       each side, led the effort shoulder
similar solutions in other media                                            to shoulder, which created an
houses, and the reason we call       MORE TIME FOR CONTENT                  exceptionally strong backing
it our “public service algorithm”.   So how can setting news values         for the system in the whole
Employees from all over the          save time for stressed digital         company.
company have put great effort        editors? When rated, each item            “Technically, what we have
into identifying and formulating     gets a numeric score that then         done is relatively straightforward
the core values that characterize    decides its place in the running       really,” says Jörgen Bang,
strong SR publications. The link     order in news playlists and on         Product Owner. “Half jokingly,
to the company’s mission is clear.   sverigesradio.se. This editorial       we say that the algorithm itself is
   The fact that SR has integrated   algorithm is now automating            understandable if you’ve studied
journalistic values of this type     the total output from all of SR’s      basic maths in high school.
into a technical system is           33 newsrooms. This means that,         But the central thing is that it
something that has attracted         instead of having to manually          changes how we work with news
a great deal of attention in the     edit the news mix every time           digitally and the jury seems to
international media industry.        something new has occurred,            have understood that.”
In the motivation for the EBU        editors can devote more time              The system of news values
Technology & Innovation Award,       to enhancing the journalistic          stimulates a discussion about
Judy Parnall, Chair of the EBU       content.                               how we do our journalism.
Technical Committee, called             The general news values and         It inspires positive change.
the system “a perfect example        the freshness of the item carry        Our evaluation of the project
of technical ingenuity being         the most weight in the algorithm.      has shown something we are
combined with public service         But a news clip that contains the      particularly proud of: that
values, helping Sveriges Radio to    special SR values – for example        the new system encourages
better fulfil its mission.”          a unique testimony – is given a        reporters to get out of the office
   SR is far from being the          more prominent position and so         more often, which makes for
only European public service         is displayed to more listeners.        more vivid audio storytelling on
company that aims to offer its       It also helps our editors in the       the reality of people’s lives. It
digital users a more personalized    national newsroom to quickly           also offers future opportunities
news feed. At the same time,         discover the most important            for more sophisticated
every PSM organization               news from all of SR’s local            personalization, such as
wants to ensure that its news        stations.                              individually customized news
output is credible, factual and                                             playlists and newsletters.
comprehensive, in line with the      COLLABORATION
journalistic mission. For example,   The long internal project has          HUMANS FIRST
BBC News Labs has created            been marked by the closest             For some, both outside and
Cupid, a prototype for editorial     collaboration between tech and         inside media companies, the
curation of a personalized news      editorial in the history of SR.        word “algorithm” carries negative
feed, where SR is cited as an        Two project managers, one from         connotations, especially in
                                                                            relation to free speech and
                                                                            independent journalism. The term
                                                                            is associated with commercially
                                                                            driven tech products that run
                                                                            without human intervention to
                                                                            maximize clicks and profit.
                                                                               That is why we stress that even
                                                                            though algorithms and advanced
                                                                            programming are important tools
                                                                            in digital journalism, the basis
                                                                            is always the human editor’s
                                                                            journalistic judgment.
                                                                               We will never hand over
                                                                            our news presentation to a
                                                                            completely autonomous system
                                                                            nor personalize to such a
                                                                            degree that our listeners get
                                                                            completely different views of
                                                                            current affairs. SR has a mission
                                                                            to convey the most important
                                                                            news to everyone, and we are
                                                 Olle Zachrison, Head of    firm believers that smart tech can
                                             Digital News Strategy at SR    help us do our job better.
                                                                       tech-i | tech.ebu.ch | September 2021   11
Adapt, invent, evolve – news tools                                                                  EBU
                                                                                                  Technology
                                                                                                  & Innovation

for a pandemic
                                                                                                     Award
                                                                                                 H RUNNER-UP H

                                                                                                     2021
Morwen Williams, Director of UK Operations at BBC News, describes how three
groundbreaking tools were developed quickly as the first lockdown began, a project that was a
runner-up for the 2021 EBU T&I Award.
When COVID-19 hit and                                                    the piece in perfect quality
lockdown followed, it was                                                afterwards. It makes radio
incredibly difficult for BBC News                                        discussion programmes as
to continue newsgathering and                                            good as if guests were in the
broadcasting as normal. So,                                              studio together. The unique
our News Operations teams                                                feature of PreRec is that, at
set about developing systems                                             exactly the same time as the
to help us carry on for our                                              live conversation is happening,
audiences. The three virtual tools                                       it constantly saves and uploads
we developed transformed our                                             a quality recording to a secure
newsgathering for our teams,                                             server for each contributor. The
making workflows easier – and                                            producer simply needs to send
delivered better programming for                                         a link to each contributor; they
our audiences.                                                           click the link on any platform
                                                                         or device and everyone is
TOUCAN                                 PREREC                            connected together in a secure,
While the world turned to Zoom,        Similarly, discussion             online session.
it didn’t deliver the right frame      programmes and remote                PreRec has been used
rate for television news interviews    television edits meant audio      nationally and internationally
and had to be converted. This          was over the internet and often   and it will be used for remote
slowed down the entire process,        substandard with glitching or     production long after the
making deadlines even more             dropout. Our Programme OB         pandemic has passed.
stressful. In just three weeks,        team was no longer on the
some of our engineers invented         road and developed PreRec, to     VIRTUAL AUDIENCE
a new system to avoid all this         bring discussions back together   Finally, it’s all about the
and deliver a better picture:          in quality and for tracking       audiences – but they couldn’t
Toucan was born. Our news              packages remotely. It’s used      come to any of our buildings.
crews navigate to the platform         in television and radio across    So we enabled them to join us
browser, book a session and click      the BBC – and was heralded by     from their kitchens, lounges and
to generate a link. They send that     one reporter as “possibly the     sofas, to bring reactions back
link to the contributor who only       most important bit of software    into our productions. Originally
needs to open it in a Chrome web       BBC News has developed” for       developed for a discussion
browser. The crew clicks record,       television audio track.           programme, Virtual Audience
and each camera is recorded in            PreRec allows a reporter to    was quickly adapted by many
a separate file on a BBC server,       file their audio track remotely   television and radio programmes
already in a BBC News standard         while watching the edit over      looking to restore that vital
format, which saves time.              Zoom and have it dropped into     ingredient. It harnesses Zoom
                                                                         but feeds audience reaction into
                                                                         the ears of the presenters, so
                                                                         they’re not broadcasting into
                                                                         a vacuum as in the early days
                                                                         of the lockdown. The solution
                                                                         has featured in the media for its
                                                                         creativity and simple ingenuity.
                                                                           At BBC News UK Ops we
                                                                         are proud of our incredible
                                                                         engineers who deliver the news
                                                                         24/7 on the road and in the
                                                                         studios. But when they can’t
                                                                         do that, they adapt, invent and
                                                                         evolve – and with these three
                                                                         products they kept BBC News
                                                                         and the wider BBC in business
                                                                         and on air during the pandemic.

12   tech-i | tech.ebu.ch | September 2021
Rai Virtual LIS: an avatar for sign                                                                          EBU
                                                                                                           Technology
                                                                                                           & Innovation

language applications
                                                                                                              Award
                                                                                                           H RUNNER-UP H

                                                                                                               2021
A runner-up in 2021 EBU T&I Award, the Rai Virtual LIS platform is an excellent example
of PSM using technology to help fulfil the public service remit. Mauro Rossini, Carmen Marino
and Andrea del Principe explain how the platform works.
The Rai Virtual LIS platform
                                                                           A dictionary module allows users to view
enables the production of                                                         signs for all words in the database
content in Italian sign language
(LIS) using avatars to create
new opportunities and services
for deaf people in contexts
where human LIS interpreters
are not provided.
  The platform is based on a
real-time graphics engine while
avatars and animations are
developed by using the latest 3D
computer graphics technologies.
The results achieved by the
platform in terms of fluidity and
intelligibility have been positively
evaluated by many experts and
deaf signers.
  The use of avatars in this way       The provision of tourist
                                       information is a potential
makes it possible to foresee a
                                       application of the Rai Virtual
whole range of new services for        LIS platform
deaf people: sign language
descriptions of monuments,
artworks, architectural contexts,
cultural and tourist information;
the translation into sign
language, through a virtual
actor, of educational content,
lectures, training courses and         section is dedicated to the           to extend the use of Italian sign
books; the provision of                generation of new content in          language for better social
information for travellers in          sign language by displaying the       inclusion of deaf people in
railway stations and airports;         Italian text and the                  cultural and didactic contexts, to
and on-demand translation              corresponding sequence of LIS         provide free tools for
services for content that, owing       signs. Currently about 1,000          experimenting with new forms
to the specificity of the topics       signs have been digitized, and        of communication, and to
and lexical complexity, may be         the corpus of signs can be            facilitate relationships among
difficult to understand.               expanded incrementally.               children, including those with
                                         The Weather Forecast                communication difficulties.
NEW MODULES                            application downloads weather           The platform is currently based
In the past year the Rai Virtual       forecasts from the Rai national       on Italian sign language but it
LIS platform has been enriched         Teletext service every day and        can be extended to include
with two software modules:             performs an automatic                 other sign languages in order to
Teaching and Weather Forecast.         translation into sign language.       create an international sign
  Teaching is a web application        The output of the system is a         language platform.
that allows students to learn          video in Italian sign language.         Consistent with its public
sign language and generate new         The translation is based on a         service mandate, Rai is
content in sign language               deterministic algorithm invented      considering making the Virtual
through the virtual actors. The        and patented by the Rai Centre        LIS platform available free of
application is divided into two        for Research, Technological           charge to deaf communities,
sections: the “Dictionary”             Innovation and Experimentation        associations, museums, schools,
section makes it possible to view      (CRITS).                              universities, public and private
all the LIS signs available in the                                           institutions wishing to provide
database, animated by the              SOCIAL BENEFITS                       non-profit content and services
avatar, while the “Translation”        The Rai Virtual LIS platform aims     in sign language for deaf people.
                                                                        tech-i | tech.ebu.ch | September 2021         13
BBC’s new home for radio,                                                                                 EBU
                                                                                                        Technology
                                                                                                        & Innovation

music and podcasts
                                                                                                           Award
                                                                                                        H RUNNER-UP H

                                                                                                            2021

BBC’s integrated audio platform was another of the finalists in 2021 EBU Technology
& Innovation Award. Lloyd Shepherd provides the background to the project.

BBC Sounds was launched                  content backend and presents
in late 2018 as the new home             it back to the Sounds clients in        Working on frictionless
for radio, music and podcasts            the form of feeds;                   discovery has been a second key
at the BBC, giving listeners a         • a single user ID, run by BBC         area. The BBC produces more
personal, relevant experience            Account.                             than 50 hours of new audio every
and offering them more control           What this means, in effect, is       hour of the day, and almost all of
and flexibility. Available on web      that the Sounds experience is          this is available on Sounds. This
and mobile (iOS and Android), it       unified across all clients, and        presents a massive discovery
was conceptualized as the audio        users can shift their listening        challenge for the user. BBC’s
equivalent of iPlayer – a single       from one platform to another           approach has been to focus on
home for all BBC’s audio content.      seamlessly. They can, for instance,    ‘personalized curation’ – mixing
It replaced an older product,          start listening to a BBC radio         together our in-house data
iPlayer Radio, which had grown         show on their Alexa device, and        capabilities in recommendations
organically over a number of           then continue listening to the         and audience segmentation
years. iPlayer Radio was turned        same show on their phone when          with a world-class curation team
off in late 2019.                      they leave the house. At the same      steeped in BBC’s traditions of
   From the start, Sounds was          time, because key business logic       public service and delightful
envisaged as an integrated             is contained within RMS, much          discovery. We put this work under
platform for listening to and          of the product is built ‘in the        the heading ‘relevance’ – and
discovering BBC audio content.         API’, meaning that changes can         it is an ongoing and detailed
Since the initial launch on web        be rolled out across clients in a      programme of work.
and mobile platforms, we have          coordinated fashion.                      Finally, we’ve been focused
also launched a TV app as well                                                on making Sounds available
as an Alexa skill (for devices that    CONTINUOUS IMPROVEMENT                 everywhere a user might want
use Amazon’s voice-controlled          Since launch, the Sounds product       to consume it. The experience of
assistant). Further integrations       teams have focused on three            iPlayer has shown how important
are in the pipeline.                   main areas. First, easing user ‘pain   carriage deals are to the success
                                       points’ such that the core product     of public service media platforms.
UNIFIED EXPERIENCE                     is more competitive in the market,     We have teams in both product
Two things tie all these platforms     and user satisfaction increases.       and business development
together:                              In the past year our App Store         pursuing a range of deals to
• a single backend system, called      reviews have climbed steadily,         bring the Sounds experience
  Radio and Music Services             and in market research Sounds          to new platforms – while at all
  (RMS), which pulls in content        is now second only to Spotify for      times preserving the unity of
  from BBC’s scheduling and            user satisfaction in audio apps.       experience for the individual user.

14   tech-i | tech.ebu.ch | September 2021
SUSTAINABILITY MATTERS

Towards a greater understanding of
the carbon impacts of streaming
Following a year in which video streaming received a lot of media attention owing to concerns
that it was a significant driver of climate change, new research from the Carbon Trust is helping
to measure the impact, writes William Pickett (Carnstone Partners).

In June, the Carbon Trust                                                energy between the different
released a white paper entitled                                          services using the internet.
The Carbon Impacts of Video                                              However, this may be overly
Streaming. There have been                                               simplistic in modelling the
widely varying estimates of the                                          dynamics of internet networks.
carbon emissions associated with                                         Increasing the video quality from
video streaming. The Carbon                                              standard definition to high
Trust worked closely with the                                            definition may double the data
DIMPACT* team and participants                                           volume, but is unlikely to have an
to produce the paper. They used                                          immediate commensurate impact
primary data from participants,                                          on the energy consumption of
reviewed the DIMPACT approach,                                           the networks. This was observed
and incorporated the latest                                              in the pandemic, where many
academic research to provide the                                         telecom operators noticed a
most up-to-date estimate of the                                          significant increase in data
impact per hour of viewing                                               consumption without any
on-demand streaming.                                                     increase in energy consumption.
                                                                         More work is needed to gain
CARBON EMISSIONS                                                         more certainty in how changes to
The paper estimated that                                                 streaming service offerings will
average carbon emissions across                                          ultimately have a real-world
Europe for streaming to be 55g                                           carbon impacts.
of CO2e (carbon dioxide                                                    The findings are aligned with
equivalent) per hour. This                                               the results of models run by
includes all components involved     video streaming are heavily         other DIMPACT participants. One
in the delivery and viewing of       impacted by the locations where     of DIMPACT’s founding
video content, right down to the     the content is viewed. Some         participants, the BBC, posted a
end-user device, but excludes the    countries depend far more on        blog article (tinyurl.com/bbc-
production of content. While this    fossil fuels for electricity        co2) that outlines how their own
amount of greenhouse gas             generation than others and thus     modelling shows good alignment
cannot be neglected when the         the same electricity consumption    with the findings. They also
total viewing hours of streaming     will ultimately emit more carbon.   explain some differences in their
are aggregated across an entire      The second is that each company     results, based on using different
viewer base, the unit carbon         will have a different               data sources and assumptions.
emissions of streaming one hour      understanding of their audience’s   This shows that there are still
of on-demand content are             viewing behaviours, such as the     some live questions and variation
relatively modest. One hour of       breakdown of device types and       of modelling between
streaming is comparable to basic     peripherals being used to view      organizations. DIMPACT acts as a
everyday activities such as          content. More viewing on smaller    platform to discuss these
boiling a kettle three times, or     devices such as laptops and         questions and variations.
driving a car 250 metres.            smartphones will reduce energy
  The results also suggest that      consumption, when compared to       *DIMPACT is a UK-based
the in-home devices and              large television sets.              collaborative initiative that has
peripherals are where a majority                                         developed a tool to assess the
of the energy consumption            DATA VS. ENERGY                     carbon impacts of digital media
occurs. DIMPACT participants are     A key area for further              and entertainment products. A
now seeking to understand how        development is to examine more      growing number of media
they can work with device            closely how we estimate             organizations participate in
manufacturers to address this        streaming’s share of the energy     DIMPACT, and the consortium
hotspot.                             consumption of the internet’s       has an ambition to gain a robust
  There are of course come with      infrastructure. The established     understanding of, and ultimately
some caveats with the results.       method currently uses data          reduce, the carbon impacts of
The first is that the emissions of   volume as a way to allocate         their digital products.
                                                                   tech-i | tech.ebu.ch | September 2021   15
IN MY OPINION

   Why IP networks and data
   management are the top priorities
   Trends in both content and the technology used to deliver and consume it point to some key
   focus areas for public broadcasters in the coming years, writes Rai’s Chief Technology Officer
   Stefano Ciccotti.
   To shape a strategic view of media technology               environments, such as connected cars and
   innovation, we must consider our likely future              augmented, virtual and mixed reality (AR/VR/MR)
   challenges in content production and distribution.          ecosystems. Connected cars, that will average a
   All the trends that had been emerging in recent             daily internet traffic of 25 GB (as against 25 GB/
   years have, in fact, strengthened because of the            month for mobiles), already provide the
   COVID-19 crisis.                                            opportunity to offer mobility-tailored content
      First, it’s now clear that moving audiovisual            (traffic info, weather forecasts, podcasts).
   content to OTT is not merely about making linear            However, in the future – when autonomous driving
   channels available over IP. In fact, the share of           becomes a reality – the driver will be able to enjoy
   linear consumption has been continuously                    audiovisual shows as if in the living room.
   shrinking, whereas the VOD share has increased              Alongside this, VR/AR/MR, that proved to be
   (24% linear vs 76% VOD, according to the latest             powerful tools for staying in touch during the
   State of Streaming Report from Conviva).                    lockdown, will enable the evolution of new
                                                               formats, especially educational and entertainment
   CONTENT TRENDS                                              ones.
   Furthermore, it’s important to note the correlation
   and mutual influence between the development of             TWO CHALLENGES
   content and the evolution of platforms. Especially          This proliferation of platforms and content leads to
   with regard to long-form content, we have                   two main challenges: the need for future-proof IP
   recently seen outstanding growth of consumption             delivery networks and the centrality of data
   on big screens (via smart TVs and games                     management.
   consoles), globally reaching 73% of overall viewing           The overall growth of long-form and high
   time on a multitude of platforms and ecosystems,            audiovisual quality content over smart TVs,
   both horizontal and vertical. If big screens are fit        combined with the increasing pressure on mobile
   for the so-called ‘long forms’, on the other side           traffic for short-form content, have been already
   smartphones have proved themselves to be suited             putting an almost unaffordable burden on existing
   to the delivery of extremely short content. For             IP networks, especially in terms of performance.
   example,         China has seen the emergence of            The rise of services and platforms that may either
   a                    new genre known as ‘vertical           cooperate (e.g., connected cars) or compete (e.g.,
                          dramas’, television series           gaming) with audiovisual content providers, will
                            designed for mobile only.          demand not just higher throughput for end-user
                            They are shot vertically,          devices, but also extremely low latency and
                             and episodes range from           smarter management of peak-hour traffic. This can
                             one to four minutes. Their        be achieved by moving the computing functions
                            success is set to drive the        as near as possible to the end user: the edge
                           roll-out of 5G networks.            cloud-computing approach. This strategy requires
                             I also believe that               tight interaction between all players along the
                          traditional content providers        value chain, with special regard to ISPs and
                                 should push forward           technology providers.
                                     the edge of                 Last but not least, in such a fragmented scenario,
                                        innovation by          data management will play a central role in guiding
                                          distributing their   users to the best experience. The demise of third-
                                           services in still   party cookies (with modern browsers severely
                                            unexplored,        limiting data-gathering possibilities) and the
                                             emerging          conflictual relationships between Chinese and
                                                               American big tech companies and the European
                                                               institutions are driving traditional content
                                                               providers to look for alliances aimed at developing
                                                               AI tools for business intelligence purposes and for
                                                               fairer recommendation systems. As public
                                                               broadcasters, we feel the responsibility to prevent
Stefano Ciccotti, CTO, Rai -                                   ‘echo chamber’ or ‘filter bubble’ effects, especially
Radiotelevisione Italiana                                      when it comes to information services.

   16    tech-i | tech.ebu.ch | September 2021
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