Getting a clearer view on the sustainability challenge - June 2021

 
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Getting a clearer view on the sustainability challenge - June 2021
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MEDIA TECHNOLOGY & INNOVATION           ISSUE 48 • JUNE 2021

                                         Getting
                                       a clearer
                                    view on the
                                   sustainability
                                      challenge
                                                           Plus
                                 T&I Award 2021 – the nominees
                                How RTÉ surfs the change-waves
                                Advances in fake news detection
                                                     and more...

                                          tech-i | tech.ebu.ch | June 2021   1
                                                   tech.ebu.ch/subscribe
Getting a clearer view on the sustainability challenge - June 2021
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               Issue 48 • June 2021
                                                                 4                                         7
Cover story: The inaugural EBU
Sustainability Summit was held on
Earth Day 2021, bringing together
around 400 online participants. On
pages 10–11, there is a report from
ARTE on measuring the carbon
footprint of digital systems; page 12
features on overview of some key

                                                                 9                14                   16
presentations from the Summit.

Editor-in-Chief: Antonio Arcidiacono
Managing Editor: Patrick Wauthier
Editor: Eoghan O’Sullivan
tech@ebu.ch
Design: Louise Tait
Printed on FSC certified paper by
                                           Contents
Graphius (FSC CO14767)
                                           3    Keeping innovation alive through the next crisis
                                                Antonio Arcidiacono on creating a more resilient R&D&I
© European Broadcasting Union
All rights reserved. The reproduction
                                                ecosystem
of articles in tech-i is authorized only   4    EBU Technology & Innovation Award 2021
with the written permission of the              Which projects are in the running this year?
publishers. The responsibility for views   6    Sharing video expertise and enthusiasm
expressed in tech-i rests solely with
                                                Meet the people leading EBU work on video systems
the authors.
                                           7    Securing a place for television in the age of the internet
                                                Rundfunk Berlin Brandenburg is piloting DVB-I
                                           8    Finding the right transcription tool for the job
                                                A collaborative project helps Members to benchmark
                                                transcription tools
                                           9    Faky: fighting the spread of misinformation
                                                RTBF’s new platform for fake-news detection
                                           10   Measuring and reducing the carbon footprint of arte.tv
                                                New to measurement provide a more complete picture
                                           12   Sustainability and media technology: start with an honest
                                                assessment of the facts
TECHNOLOGY & INNOVATION                         Report from the inaugural EBU Sustainability Summit
Get an edge                                13   Content distribution and production in the UHF band:
                                                a virtuous circle for broadcasters
• Our goal is to be an incubator to
  advance media technology.                     The EBU is calling for stability in how the UHF band is allocated
• We catalyse innovations so they          14   Testing the production of Next Generation Audio in an all-IP
  deliver for all players                       environment
• We stimulate active collaboration so          SRF tests how Next Generation Audio can be produced efficiently
  that you get more than innovative
  technology – you get a real              15   Designing better audio experiences: put the user at the centre
  competitive advantage.                        Coming up with fresh approaches to audio user inferfaces
                                           16   In my opinion: Surfing the change-waves
Sign up to receive tech-i magazine,
                                                Director of Operations, Technology and Transformation at RTÉ,
EBU Technology & Innovation
newsletters or event alerts: tech.ebu.          Richard Waghorn
ch/subscribe                               17   Partner Profiles: ITU
                                                How standards boost the benefits of broadcasting
EBU Members are encouraged to
follow and contribute to the work
                                           18   Competitive pressures underscore the need for partnership at
of our Strategic Programmes and                 European level
Communities of Practice.                        The latest research from the EBU Media Intelligence Service
                                           19   In the spotlight: Krzysztof Kucharski
Visit: tech.ebu.ch/ourwork
                                                Senior Expert, Technology Department, TVP

2    tech-i | tech.ebu.ch | June 2021
Getting a clearer view on the sustainability challenge - June 2021
EDITORIAL

Keeping innovation alive through the
next crisis
Antonio Arcidiacono, Director of Technology & Innovation, EBU

Later this month we will name                                                companies and reducing
the winner of the EBU                                                        expensive medium–long-term
Technology & Innovation Award                                                investments that they, at that
2021 from among the 24 projects                                              specific moment in time, would
listed on pages 4–5. Looking                                                 not likely make.
through the entries – the highest                                               This new innovation effort
number received since the award                                              should receive substantial and
was inaugurated five years ago                                               urgent support from European
– I take heart from the fact that                                            funded R&D and national
the spirit of innovation is clearly                                          innovation projects. This is
alive and well across the EBU                                                explicitly indicated in the
membership. The diversity of                                                 December 2020 action plan1 of
topics and approaches is also                                                the European Commission. A
heartening, from remote                                                      specific reference is made to
production and authoring tools                                               “Recovery and Resilience Plans”
to innovative devices, apps and                                              providing national reforms and
platforms, virtual studios, AI        enterprises (SMEs) that represent      investments to contribute to
implementations, cloud,               the vast majority of all businesses    “strengthening European news
sustainability and much more. (I      in the EU do not have the              media and audiovisual digital
encourage you to make                 necessary cash for R&D and             capacities, including through
connections – a new                   innovation (R&D&I) and often live      multi-country projects, such as
collaboration may be just around      on the brink of a funding crisis.      co-productions of European
the corner!)                          Even public structures, also           content, EU media data space
   That many of these projects        under the pressure of recurring        infrastructure, or equity
have come to fruition in the          crises, are victims of reduced         investment to foster European
difficult conditions of the past      funding and must almost                audiovisual production or
year is a testimony to the            mechanically reduce their staff        distribution.” Such support
resourcefulness and resilience,       and in particular their medium-        should go beyond the
and often to the passion, of the      and long-term investments.             development phase and also help
technologists and creators in our       Innovation only works in the         with initially commercializing the
community. Of course, in some         medium to long term. And               results of the innovation projects.
cases it was specifically the         restarting it, despite the best           As I have previously observed2,
pandemic that generated the           political claims, is complicated. A    the EBU is today the largest
necessary momentum, but all of        ‘normal’ company will often            structure coordinating European
these projects represent public       prefer not to draw on funds for        media R&D&I activities. I believe
service media (PSM) innovating        innovation if it risks financial       it is thus the natural candidate to
under increasingly difficult          strain later, having to repay loans,   lead such an effort targeting
circumstances.                        however subsidized, or to              innovation in media technology.
                                      continue paying the salaries of        If we can take the innovative
RECURRING CRISES                      people hired.                          spirit epitomized by the 2021 T&I
The recurring economic crises of        What, then, is the solution?         Award nominees, working
recent decades have pushed            How can we unblock sustained           alongside our counterparts in the
many companies in Europe to           innovation?                            private media sector, and fuse
progressively stop innovating                                                that with Europe’s deep pools of
and to reduce investment in           INNOVATION ON-DEMAND                   academic and industrial talent,
research and development. While       What we need are stable                we can build a sustainable
the COVID-19 crisis has served to     structures with which companies,       structure that will keep alive the
spark and accelerate innovation       public and/or private, can partner     flame of innovation, sustain
in some domains, in the longer        for their R&D&I with an ‘on-           growth, and develop a resilient
term its deep budgetary impacts       demand’ approach. We must join         ecosystem that would also
will also be felt – and PSM will      forces to support the creation of      generate the momentum
not be immune.                        these flexible and modular             required to survive through
  Large companies often look at       structures. This is what would         future crises.
short-term financial results; the     make it possible to innovate,
                                                                             1 tinyurl.com/media-action-plan
small and medium-sized                limiting the risk for motivated        2 See tech-i 47, March 2021

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NEWS & EVENTS

T&I Award 2021:
and the nominees are…
Now in its fifth year, the EBU Technology & Innovation Award provides an opportunity to shine a light on
some of the most creative technologists, developers and researchers from Europe’s public service media
community. A total of 24 projects were nominated for this year’s award; here we present a brief description of
each one, along with contact details you can use to request more information or enquire about a potential
collaboration.
  The winner of the T&I Award 2021 will be announced during the EBU Technical Assembly on 9 June after
16:30 CEST. For information on how to access the stream, visit: tech.ebu.ch/events/ta2021

 Audio Orchestrator production tool for multi-
 device audio experiences
BBC, UK • Contact: Jon Francombe,
jon.francombe@bbc.co.uk
A software tool for prototyping audio experiences
that are orchestrated across multiple devices,
opening immersive and interactive audio to a much
wider range of listeners.

 EAR (EBU ADM Renderer) Production Suite
BBC, UK & IRT, Germany • Contact: Chris Pike,
chris.pike@bbc.co.uk
A set of production tools that empowers                   in plug-in hybrid vehicles, reducing both operating
broadcasters to create spatial and personalizable         costs and emissions.
audio using open standards, driving interoperability in
production tools and workflows.                            Home Planet app to gamify sustainable living
                                                          ITV, UK • Contact: Matt O’Shea,
 BBC Sounds: an integrated audio platform                 matthew.oshea@itv.com
BBC, UK • Contact: Lloyd Shepherd,                        This mobile application, built in-house using a no-
lloyd.shepherd.sounds@bbc.co.uk                           code platform, underpins a campaign to encourage
Sounds is the new home for radio, music and               all staff to live more sustainably, driving real cultural
podcasts at the BBC, giving listeners a personal,         change within ITV.
relevant experience and offering them more control
and flexibility.                                           Remote cloud-based editing solution
                                                          ITV, UK • Contact: Tim Guilder, tim.guilder@itv.com
 BBC News Virtual Production Tools                        The ITV Studios team accelerated its development of
BBC, UK • Contact: Morwen Williams,                       remote and cloud-based editing solutions that are
morwen.williams@bbc.co.uk                                 both agile and scalable, reducing the carbon footprint
Three transformational tools: Toucan for fast-            and increasing productivity.
turnaround remote TV interviews; Pre Rec for quality
audio on pre-recorded distanced discussions; Virtual       OBECA – evolving the 5G Broadcast ecosystem
Audience for connecting audiences with studios.           ORF, Austria •
                                                          Contact: Stefan Babel,
 Low-cost mobile Augmented Reality production kit         stefan.babel@ors.at
France Télévisions, France • Contact: Christophe de       OBECA (Open Broadcast Edge
Vallambras, christophe.devallambras@francetv.fr           Cache Appliance) is a modular
The “JP Tech” kit – named after its inventor – uses       open-source 5G Broadcast
technology from video games and virtual reality to        receiver platform enabling the community to develop
enable low-cost production of live, mobile and            tomorrow’s hybrid “broadband meets broadcast”
interactive AR sequences anywhere.                        solutions.

Newsgathering vehicles with low carbon emissions           Digital data hub
ITV, UK • Contact: Tim Guilder, tim.guilder@itv.com       ORF, Austria • Contact: Jürgen Schöner,
The ITV Daytime team developed a lightweight, agile       juergen.schoener@orf.at
streaming solution for remote newsgathering, housed       A software stack to aggregate and transform the

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huge amounts of programme-related metadata                Reimagining the future
generated by linear broadcast systems for use on          of radio apps
non-linear online services.                              SWR, Germany •
                                                         Contact: Daniel Freytag, lab@swr.de
 Agile video editing                                     The SWR mobile app gives users the
ORF, Austria • Contact: Sebastian Blaha,                 ability to instantly replay and save both music and
sebastian.blaha@orf.at                                   segments to their personal playlist, all in an easy-to-
A solution for remote editing of broadcast quality       use radio service.
video over public internet but rendered in the central
broadcasting MAM. Already commercialized and in           Virtual studio production using game engines
use by other broadcasters.                               VRT, Belgium • Contact: Dries Tastenhoye,
                                                         dries.tastenhoye@vrt.be
 Efficient production of companion screen                Demonstrate the capabilities of a virtual studio based
 applications                                            on COTS hardware, leveraging the power of game
Rai, Italy • Contact: Alberto Messina,                   engines for high-value to small-scale live productions.
alberto.messina@rai.it
The RaiBridge system enables editorial teams to           Automated metadata extraction from online videos
efficiently author companion screen content,             Yle, Finland • Contact: Pia Virtanen,
delivered on a single customizable app, greatly          pia.virtanen@yle.fi
enriching the user experience.                           Implementation on the Yle Areena player of
                                                         automated thumbnail selection and preview video
 An avatar for sign language applications                extraction, reducing the manual work involved and
Rai, Italy • Contact: Gino Alberico,                     increasing click-through rates.
gino.alberico@rai.it
A platform based on a virtual actor (avatar), enabling    Automated subject indexing
applications for LIS (Italian Sign Language) such as     Yle, Finland • Contact: Irene Nikkarinen,
teaching and automatic generation of weather             irene.nikkarinen@yle.fi
forecast reports.                                        Adopting an open-source subject indexing tool called
                                                         Annif has reduced manual work and improved the
 Producing live in “hyper sound”                         quality of Yle’s metadata, contributing to improved
RTVE, Spain • Contact: Carmen Pérez Cernuda              discoverability of content.
carmen.perez.cernuda@rtve.es
A concert streamed live from the Prado Museum was         Monitoring regional TV news using audio
mixed and encoded using Dolby Atmos, enabling             fingerprints
placement of sounds in three-dimensional space for       Yle, Finland • Contact: Toni Ljungberg,
total audio immersion.                                   toni.ljungberg@yle.fi
                                                         This proof of concept uses audio fingerprinting to
 Pilot broadcast of 8K UHD over DVB-T2                   automatically monitor regional news output, helping
RTVE, Spain • Contact: Adolfo Muñoz,                     to avoid the wrong content being played out in a
adolfo.mb@rtve.es                                        given region.
A broadcast in October 2020 demonstrated the
feasibility of delivering 8K UHD services over            get.it – a cloud-based metadata platform
terrestrial networks with existing technology, using     ZDF, Germany • Contact: Thomas Urban,
HEVC video coding and DVB-T2.                            urban.t@zdf.de
                                                         A solution to map and translate data from different
 5G and cloud for multiplatform content production       applications into a common ZDF-specific model,
 and distribution                                        making it available to anyone, to support cross-media
RTVE, Spain • Contact: David Corral,                     production and publication.
david.corral@rtve.es
A live concert produced by Radio3 was delivered to        HoLo Box: an all-in-one communication box
both online and broadcast platforms in multiple          ZDF, Germany • Contact: Michael Hoitz,
formats using a multi-camera signal routed via 5G to     hoitz.m@zdf.de
a cloud-based virtual mixer.                             Compact voice-guided system allowing journalists in
                                                         the field to connect to ZDF’s infrastructure via LTE/
 News values – the public service algorithm              KA-SAT, enabling communication and secure access
Sveriges Radio, Sweden • Contact: Jörgen Bang,           to archives and drives.
jorgen.bang@sr.se
The algorithm used to automate SR’s news playlists is
centred on news values and gives prominence to
stories rated as having high public service value.

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VIDEO SYSTEMS

Sharing video expertise and
enthusiasm
Video technology forms the basis of most of the EBU Members’ activities. It allows content and
services to be created in ever higher quality, ever faster. At the same time available technical
expertise is falling. Here is how the EBU helps.
Public service media organizations are a heterogeneous group. They vary in size, age, resources, R&D
capacity, market position, and so on. Technical staff working for these companies typically share a great
enthusiasm for video technology and its use, but the expertise to use it optimally is not always at hand or
the scale to perform large testing exercises is missing.
  The EBU helps by pooling Members together, maximizing the sharing of knowledge, experiences and
available resources. History has shown this model works very well, especially in times of crisis, but also
that it needs continuous adaptation. Recently the EBU’s video work has undergone such changes.
The liquidation of the German research institute IRT accelerated a process that was under way already,
namely the shift to a larger set of smaller projects led by different Members. Here we present four leaders
of such work.
For more details, or to follow or contribute to the work, see: tech.ebu.ch/video

Simon Thompson (BBC)                                    Kayatri Rangarajan
Simon is leading the umbrella                           (CBC / Radio-Canada)
group for the EBU’s video work,                         Kayatri is driving the creation
Video Systems & Workflows. Its                          of EBU guidance on the use of
main focus at the moment is on                          ‘non-standard’ aspect ratios in
the measurement of                                      production and archiving.
professional video monitors,                            Social media applications often
especially when used with HDR                           use 9:16 and even 1:1 aspect
(high dynamic range) images.                            ratios, which has raised
Simon has undertaken much                               questions about the optimum
pioneering work in this domain, including many          way of handling such material in editing and
live HDR production trials, SDR  HDR format           archiving operations. An internal CBC study on
conversions, colour/levels research and monitor         the topic and an EBU Tech Roundtable have
tests. The group is currently finalizing an update      helped to define the main options and a set of
to EBU Tech 3325, which helps Members measure           do’s and don’ts. Besides writing up guidance for
their own studio monitors. The new version will         other Members, the work also includes
be accompanied by new test material, including          encouraging better support for non-standard
more challenging test colours.                          aspect ratios in standards and production tools.

Karl Petermichl (ORF)                                   Roberto Iacoviello (RAI)
With his managerial background                          In April 2021, a new group
and operational expertise as a                          covering work on subjective
broadcast engineer, Karl                                and objective evaluations was
understands the need for clear,                         created. This Video Evaluation
practical guidance on complex                           group covers the quality-
topics. This is exactly what the                        checking of codecs, the
UHDTV Strategy Support group                            creation of test sequences, and
is aiming to provide. This                              the testing of AI-powered
initiative, which Karl leads, is                        algorithms. The latter are
currently creating guidance for the contribution of     especially relevant for the upsampling of content
UHDTV material both in live and file-based form.        from SD to HD and from HD to UHD. Leadership
This will facilitate UHDTV content exchange and         is in the trusted hands of Roberto Iacoviello
help Members that are not yet using UHD and             (RAI). His current research is on AI techniques
NGA technologies to start putting future-proof          applied to video compression and point clouds.
practices in place. His energetic and to-the-point      Roberto is actively involved in several codec
style mean the group’s calls never include a dull       standardization organizations.
moment and the speed is high.

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DISTRIBUTION TECHNOLOGY

Securing a place for television in the
age of the internet
Public service media must use their existing reach to direct users to new platforms and services.
Rundfunk Berlin Brandenburg (rbb), part of the ARD network, is exploring how DVB-I can help
with this, writes Remo Vogel.
After I saw the Eurovision Song
Contest broadcast as a live
stream in the late 90s, I was
totally convinced that television
would be devoured by the
internet within 10 years. It didn’t
happen that quickly. But today,
those working on the
transformation of public service
media (PSM) distribution can see
that we have a final window of
opportunity for television to
secure its place in the age of the
internet.
                                                   A smartphone showing an EPG delivered with DVB-I
SERVING THE CORD-CUTTERS
The digital transformation is still
at a relatively early stage for       homogeneous user experience.          technology, you simply have to
PSM. While other industries have      Thus DVB-I allows a smooth            try it out and gain practical
already had to completely turn        migration from broadcast to           experience. That’s why we
their business models upside          broadband and gives control to        decided in mid-2020 to start
down, classic broadcasting            PSM organizations over priorities     with a DVB-I pilot at rbb. As we
continues to work amazingly           and quality parameters.               use the DVB-SI (service
well. At the same time, we are           While the technology is still in   information) playout for the
experiencing a strong change in       an early phase, several markets       entire ARD network in Potsdam,
user behaviour, especially among      are examining the potential of        we can provide the service lists
younger generations. On the one       DVB-I. In addition to the private     and programme data for ARD
hand, there is a tendency             broadcasters, completely new          and ZDF in our DVB-I service list
towards consuming content on          players are emerging. Therefore,      with modest effort. We have
demand, without regard for            it is extremely important for us to   been using MPEG-DASH
linear schedules; on the other        actively shape the start-up phase     livestreams for other use cases
hand, we also see a trend             and to secure the interests of        for quite some time. Thanks to
towards the use of linear services    PSM. This includes both service       the DVB-I reference application
via IP. While the big screen is       prominence on future devices          provided by the DVB Project, we
booming, there is a growing           and applications as well as the       can concentrate completely on
number of so-called ‘cord-            availability of features like         our role, the provision of
cutters’ – users giving up entirely   accessibility. ARD and ZDF are        metadata and streams.
on multichannel television            collaborating on describing a            We are at the beginning of our
services – seeking only OTT-          service scope that reflects our       implementation and intend to
device support, from big screens      interests in a first draft “Profile   expand it in iterative steps. We
to smartphones.                       for DVB-I usage”.                     will ensure our activity aligns
   Up to now, live streaming has                                            with developments in the global
taken place in an unstructured        DVB-I PILOT                           and national ecosystem and aim
way using proprietary solutions.      To really get a picture of the        to support the market
While the streaming technology        potentials and weaknesses of a        introduction of DVB-I.
itself is (most recently with
MPEG-DASH) very mature, there          EBU HbbTV and DVB-I Group
has been no standardized               The HbbTV and DVB-I interoperability group is designed for
approach for access on the big         broadcasters to share best practices. It will also work to improve
screen. This is exactly where          the interoperability of HbbTV in the markets where EBU Members
DVB-I comes in, combining              are active. The group is chaired by Christian Klöckner (WDR) and
classic broadcast with OTT in a        Remo Vogel (rbb). See: tech.ebu.ch/groups/hbbtv_dvb-i
hybrid approach and allowing a
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Getting a clearer view on the sustainability challenge - June 2021
SPEECH RECOGNITION

Finding the right transcription tool
for the job
An EBU-led project helps Members to select the right transcription tools for different use
cases. Eyal Lavi (BBC), Alberto Messina (RAI) and Alexandre Rouxel (EBU) explain how
BenchmarkSTT is evolving.
Two important aspects of the public service media
remit are accessibility and the preservation of
language diversity. The burgeoning market for
translation and transcription tools may not always
sufficiently account for these needs, making it all the
more important to pick the right tool for a given job.
  Automatic speech-to-text (STT) algorithms can
have enormous operational value where large                   for benchmarking automatic speech recognition
amounts of audiovisual content are processed.                 models, but it can be a blunt tool. It treats all words
Examples include metadata generation and the                  as equally important but in reality some words, like
production of subtitles, enabling new accessibility           proper nouns and phrases, are more significant.
services and for the more efficient use of archives.          When these are recognized correctly by a model,
  Every language has its specificities. When it comes         they should be given more weight. Version 1.1 of
to using STT transcription services, special                  BenchmarkSTT, recently released, thus introduced
characters, accents, capital letters and punctuation          new metrics, namely the character error rate (CER)
can all impact the meaning of a transcript. The large         and – to address the problem just described – the
number of commercial STT vendors and the rapid                ‘bag of entities’ error rate (BEER).
development of new algorithms make for a dynamic                BenchmarkSTT is open source and available on
and complex landscape. BenchmarkSTT was                       both GitHub and PyPI, where there is extensive
developed as a simple and service-agnostic tool to            documentation and a detailed step-by-step tutorial.
help choose the best STT implementation for a                 The team is now developing metrics to evaluate the
given use case.                                               quality of speaker diarization, showing ‘who spoke
  This production-ready tool, first released in April         when’.
2020, was created in response to requests from the            BenchmarkSTT was developed by the
EBU membership, where there is a huge diversity of            Flemish Institute for Archiving (VIAA), BBC (UK),
native languages. Unlike other tools in the area of AI        Rai (Italy), Sveriges Radio (Sweden) and France
and machine learning, this command-line tool was              Télévisions, under the umbrella of the EBU.
designed to be used by non-specialists.                       Visit tech.ebu.ch/production and click on AI
  The word error rate (WER) is the standard metric            Benchmarking.

    Who is using BenchmarkSTT?                                try to identify the content types for which the
                                                              automated transcription gives the best results (e.g.
    Deutsche Welle, Germany                                   news content).
    DW is evaluating transcription, translation and voice     Sveriges Radio
    synthesis AI tools for the development of a cognitive     The Swedish broadcaster contributes to the
    platform. Subjective and objective evaluation metrics     BenchmarkSTT project with a view to having a better
    are combined, with BenchmarkSTT used for                  way to benchmark different transcription engines and
    evaluating transcription.                                 help evaluate them. The use of WER and CER
    TV 2, Norway                                              provides data to be used as part of ongoing
    Benchmark STT allows TV 2 to compare progress in          evaluations of different vendors.
    quality development for different vendors. The            Rai – Radiotelevisione Italiana
    broadcaster’s backend AIHub obtains transcripts           In the context of a greater focus on integrating
    from different vendors for clips taken from an internal   available AI cloud services in strategic production and
    FTP video receiver tool, using release 1.1 of             publication processes, BenchmarkSTT is used for the
    BenchmarkSTT running on Docker to evaluate them.          evaluation of different STT vendors.
    Radio France                                              BBC
    BenchmarkSTT is used to assess the added value of         BenchmarkSTT was used to compare various STT
    transcribing audio content into text to feed search       algorithms used in the in-house transcription API as
    and recommandation features. Already using the            well as for a small-scale study of subtitles as ground-
    WER for a rough evaluation of the transcription           truth data. The study suggested that it may be
    quality, they plan to use the BEER feature to help        possible to use subtitles, rather than expensive,
    improve performance with respect to the words             manually created transcripts, as reference for
    selected by the recommendation engine. Finally, they      calculating WER.

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FAKE NEWS DETECTION

                                                    You can learn more
                                                  about Faky at faky.be
                                                                              An EBU tool
                                                                              for fake news
                                                                              detection
                                                                              Alexandre Rouxel and
                                                                              Pierre Fouché (EBU)

                                                                              Human performance in
                                                                              detecting fake news by
                                                                              analysing only the content
                                                                              without knowing the context
                                                                              and the facts is very poor – not
                                                                              much better than random
                                                                              choice. This has been confirmed
                                                                              through rigorous experiments by

Faky: fighting the spread                                                     psychologists. At the EBU, we
                                                                              have developed our own AI

of misinformation                                                             models to detect fake news
                                                                              using linguistic properties.
                                                                                As a complement to the
A new platform from Belgium’s RTBF provides users with                        fact-checking approach, which
access to a range of tools to evaluate online information.                    requires a thorough
Grégoire Ryckmans explains what it offers.                                    understanding of the context,
                                                                              the EBU eXplainable tagging
In an effort to fight against           Those articles from Le Monde          tool uses natural language
misinformation, which has been        also form part of the second            processing. The tool computes a
on the rise in recent years, RTBF     element of the platform, which is       reliability score and explains
has developed a fact-checking         its feed of the latest fact-checking    how the text’s lexical,
platform accessible to everyone.      articles published by partner           grammatical, psychological and
Faky offers several tools to help     newsrooms. Alongside those              semantic properties influence
both journalists and citizens to      published by RTBF journalists,          the score. It also goes one step
evaluate the reliability of a given   there are also the articles from        further by indicating the
article, website or image.            Les Décodeurs, and similar              sentences or psychological traits
  There are four main features on     services run by Franceinfo, TV5         of the text that most affect the
the platform. First and foremost is   Monde, France 24 and Radio-             score.
the possibility to submit for         Canada, as well as from the               We are developing an API,
analysis any article (in the French   collaborative platform Hoax Net.        open for EBU Members, to
language) by pasting its URL into       As a third option, Faky also          attribute explainable reliability
the search box. Independent and       offers a general search, allowing       scores to their content. As we
partner-developed tools then          users to search for fact-checking       design and train our models, we
analyse the URL through different     articles related to a given theme       can quickly adapt them to new
information prisms such as            or based on keywords. For               trends and emerging topics. We
source, content, syntax or            example, should a visitor want to       are now collaborating with RTBF
dissemination.                        know whether Bill Gates really          to handle articles in French and
  The article’s reliability is        said “we should eliminate three         open our API to Faky.
assessed by the Crowlingo             billion people”, with a few clicks,       We are also working towards
platform; its content is analysed     they will find the answer. (Hint: he    exposing a new API for
by an AI-based ‘disinformation        didn’t!)                                authorship and source
detector’ developed on behalf of        Finally, there is an image            attributions. rouxel@ebu.ch
RTBF; and its subjectivity is         verification tool. It uses a ‘reverse
evaluated by Textgain, a tool that    image search’ to help discover
relies on natural language            whether a photo has been                MDN Workshop 2021
processing (NLP). Articles are        retouched, hijacked or                  The projects described on this
also cross-checked using two          decontextualized. This feature          page were presented by the
products from the French              allows the user to find the             authors during the recent
newspaper Le Monde, the               different sites where the same          Metadata Developer Network
Décodex tool that checks the          image has been published to find        workshop. The slides and
source of the article and the Les     the source and see, for example,        videos are available here:
Décodeurs series of fact-checking     whether it has been the subject of      tech.ebu.ch/mdn21
articles.                             fact checking.
                                                                              tech-i | tech.ebu.ch | June 2021   9
Getting a clearer view on the sustainability challenge - June 2021
SUSTAINABILITY MATTERS

Measuring and reducing the
carbon footprint of arte.tv
Existing measurement tools don’t provide a complete picture of the carbon footprint for online
platforms, but new approaches are emerging, writes Kemal Görgülü, CTO of ARTE.

Sustainability is one of ARTE’s                                                   end-to-end stack within a
core values. Not only have                                                        controlled environment.
environmental issues always                                                         GreenFrame isn’t yet capable
had a place in our programme                                                      of giving an accurate estimate
catalogue, but they also play                                                     of the footprint of the arte.tv
an essential role in shaping our                                                  system in production. It focuses
in-house energy policy, technical                                                 on reproducing the digital
infrastructure, and various                                                       system in a lab environment.
other fields – including digital            Furthermore, while it may             But by doing so, it provides
activities. By identifying potential     be possible to quantify the              precious and reproducible key
for reducing our digital carbon          environmental impact of server-          indicators that make it possible
footprint, we aim to induce a            side infrastructure fairly easily,       to assess the evolution of the
sustainable change in mindsets           doing so on the client side is all       arte.tv carbon footprint over time
and behaviours as early as the           the more difficult. The only way         as new features are regularly
programming stage. But where             to get accurate system metrics           added by developers. It allows us
to start from?                           like CPU or network consumption          to raise awareness of good and
  An important first step towards        on the client side is to have users      bad development practices with
prioritizing appropriate actions         install third-party software with        respect to carbon footprint. It
was to get a clear picture of the        administrator privileges – not           also allows us to clearly highlight
carbon footprint of our digital          a viable option with regard to           the link between sustainability,
system, specifically our arte.tv         security and data protection             performance, and the user
platform. However, existing              requirements.                            experience on our platform.
measurement tools proved to be
insufficient to obtain a                 FULL-STACK MODEL                         HOW DOES IT WORK?
comprehensive end-to-end vision          The good news is that some               On the frontend, GreenFrame
of the impact. They evaluate the         experimental solutions are               conducts end-to-end tests by
footprint of only one part of a          emerging to fill this gap. We            simulating typical user scenarios
digital system – the client, the         have realized a proof of concept         (Fig. 1).
server, or the network. In doing         with one of them, GreenFrame               It uses Docker to encapsulate
so, they create an incentive to          (formerly Argos), a promising            each component of the system
move emissions from one part of          framework based on scientific            in an isolated container.
the system to another part that          models and addressing the main             While running the scenarios,
isn’t measured, thus improving           issues listed above. GreenFrame          GreenFrame gathers technical
the visible metrics but not the          allowed us to measure the                metrics (CPU, memory, network
 GreenFrame : Measuring the digital footprint of a system
overall footprint.                       carbon footprint of an entire            I/Os, disk I/Os) in real time, and

     Running a user           Collection of           Component           Our model calculates    The analysis report
     scenario on the        technical metrics         isolation via            the energy         allows developers
      client desktop           on system            containerization      consumption of each           to find
                              components                                   component in Watt      optimizations and
                                                                                 hours                detect best
                                                                                                       practices

 Figure 1. How GreenFrame measures the carbon footprint of a digital system

10           12
      tech-i | tech.ebu.ch | June 2021                                        2
             Mois de collaboration                                            Modules Open-source
Reducing our global carbon
                                                                                footprint means first and
                                                                                foremost reducing our client-
                                                                                side energy consumption.
                                                                                The challenge will be to find
                                                                                a balance between reducing
                                                                                the carbon footprint without
                                                                                compromising the UI/UX. As a
                                                                                positive side effect, this will also
                                                                                mean significantly improving
                                                                                page and video loading times.

                                                                                WHAT’S NEXT?
                                                                                We will continue to use
                                                                                GreenFrame at ARTE and
                                                                                integrate it into our CI system in
 Figure 2. The client device and the network account for the vast majority of
 energy use.                                                                    order to detect regression early
                                                                                in our development processes.
                                                                                We will also take the example of
“The challenge will be to find a balance                                        other important issues like web
                                                                                performance and security, and
between reducing the carbon footprint                                           determine a monthly ‘carbon
without compromising the UI/UX.”                                                budget’, combined with an
                                                                                internal set of rules to limit (and
                                                                                reduce) energy consumption.
                                                                                  A further approach will be
                                                                                to give greater consideration
                                                                                to environmental criteria when
                                                                                choosing, for example, a new
                                                                                CDN provider, as this represents
                                                                                a large part of our video
                                                                                infrastructure. CDNs currently
transforms them into the same             LIMITATIONS AND RESULTS               don’t provide CO2 emissions
unit, watt-hours. Based on an             For our proof of concept, led         metrics, but they will if enough
energy mix, watt-hours can                by François Dume and Olivier          customers require them.
easily be converted to carbon             Hoffschir, we were able to get          Finally, we’re aware that
emissions, which convey a clear           the project started quickly           optimizing the footprint of
overview of the digital system            because we were already in            a service can lead to more
footprint. Each scenario is run           the process of converting all         usage, and ultimately to greater
a dozen times to get a strong,            our applications to a container-      emissions. We want to offer
accurate signal and reduce the            based infrastructure. Having this     transparency to our viewers so
standard deviation.                       kind of architecture in place is      that they can make informed
  That means GreenFrame tracks            a strong requirement for using        decisions about how they watch
the entire system: the frontend,          this tool. But some services          ARTE videos.
the backend, the database, and            (databases, APIs, CDN) proved           Then, all requirements will
the network.                              to be more difficult to integrate     be met for a virtuous circle
  The process of running                  into this controlled environment.     allowing us to induce sustainable
GreenFrame tests is fully                 In some cases we thus had to          business transformation
automated and, thanks to its              simulate services, for example        at ARTE, thus meeting our
container-based architecture, it          using static text files, which may    responsibility as public service
runs smoothly in any continuous           have led to underestimates.           media to do our part in
integration (CI) and deployment             The initial results weren’t         improving the environmental
(CD) system. New analyses                 necessarily revolutionary             impact of our industry.
can be triggered each time a              and basically confirmed our
developer pushes a change                 assumptions that the majority of      GreenFrame (greenframe.io)
in the code, giving us the                energy consumption is indeed          was created by Marmelab
possibility to detect any kind            on the user side (browser,            (marmelab.com/en).
of improvement or regression              screen, network, ...). They also      EBU Members can view Kemal
in the environmental footprint            highlighted that video transit        Görgülü’s presentation
of the global system before               and decoding form the bulk of         on this topic at
deploying a new feature to                the carbon emissions of a media       BroadThinking 2021 here:
production.                               service like arte.tv (Fig. 2).        tech.ebu.ch/broadthinking2021
                                                                                tech-i | tech.ebu.ch | June 2021   11
EBU SUSTAINABILITY SUMMIT

Sustainability and media technology: start with
an honest assessment of the facts
One key takeaway from the recent EBU Sustainability Summit was the need to base actions on
hard data, writes the EBU’s Hemini Mehta.
The EBU’s first Sustainability
Summit, aptly held on Earth
Day (22 April), attracted more
than 400 online participants
from around the world. They
came together around a shared
commitment to finding ways to           Tim Davis                           Roy Schwartz
reduce the environmental impact
of the media industry.
  Opening with a look at
policy-driven approaches
at the global and European
levels, the programme moved
onto foundational concepts               Miguel Coma                        Katie Singer
such as the circular economy,
sustainability strategies and           relying on fixed line internet.     5G ON THE WAY
targeting net-zero impacts. A           Data like this gives ITV a much     A third technology of growing
session on green tech – see             clearer idea of where changes       interest to broadcasters and
below – was followed by parallel        can have the biggest impact.        where sustainability is increasingly
workshops on green production,                                              in focus is 5G. IT architect Miguel
held in multiple languages.             GREENER AI                          Coma summarized the likely
                                        Data is also key to research on     environmental impacts as 5G rolls
DESIGN FOR SUSTAINABILITY               making AI more sustainable,         out: the biggest culprits in terms
Kicking off the green tech              presented by Roy Schwartz           of energy consumption will be the
session, Tim Davis of ITV (UK)          of the Hebrew University of         access networks and data centres,
discussed the need to “design for       Jerusalem. With this technology     and the embodied energy (i.e.,
sustainability”. With a public goal     becoming ubiquitous in many         energy spent on manufacturing,
of achieving net-zero carbon            fields, including media (e.g.       including the devices and
emissions by 2030, and based            for translation and in voice        batteries, etc.). Impacts related to
on the principle that “information      interfaces), concerns include       extraction of fossil fuels and rare
generates insight”, ITV has joined      the environmental impact of         earth elements also need to be
DIMPACT. This is a collaborative        deep-learning models that           accounted for.
project that aims to take the           grow bigger all the time, but         It’s an area that requires an
complexity out of calculating           also the billions of smaller        honest assessment, said writer
carbon emissions across the             AI-driven interactions that         Katie Singer: “I live in the ‘I
entire digital media value chain.       happen daily with web searches,     don’t know’ a lot; they are just
It enables ITV to model the             recommendations, etc.               enormous problems, but unless
impact of its digital offerings by        The hardest challenge in          we’re honest about the whole
calculating energy consumption          calculating the true carbon         cradle-to-cradle situation, we’re
both internally (e.g. data centres)     footprint of AI is in how to        not going to be getting honest
and externally (e.g. when viewers       measure it. This challenge is       answers.”
consume the content, with               addressed by, in the first place,     For 5G, the answers could lie,
delivery bitrates being one key         enhancing the reporting of          for example, in deploying it only
variable).                              AI success rates so that the        where really needed, such as
   ITV found that, for digital          achievement of different levels     in small-scale private networks
content, the delivery mechanism         of accuracy is mapped against       targeting Industry 4.0, or using
made the single biggest                 a given budget level (where         wired alternatives wherever
contribution to the total carbon        that budget could be stated in      possible.
emissions. Furthermore, while           terms of electricity or carbon).
cellular networks represented           Dr Schwartz and his colleagues,     Videos and slides are
roughly 50% of the carbon               who have been promoting             available from: tech.ebu.ch/
generated for digital distribution,     efficiency as a core evaluation     sustainability2021
that related to only 2.5% of the        for AI, have seen that there is a   Find out more about EBU T&I
actual content consumption, with        growing awareness of this aspect    activities around sustainability:
the vast majority of consumption        of using AI.                        tech.ebu.ch/groups/spsm

12   tech-i | tech.ebu.ch | June 2021
SPECTRUM POLICY

Content distribution and production in the
UHF band: a virtuous circle for broadcasters
David Hemingway (BBC), chair of the EBU strategic programme on spectrum, explains why
stability in how the UHF band is allocated is essential to maximize innovation and public value.

For the last 50 years, we have                                            content to be made and
relied on the UHF frequency                                               delivered to our audiences. That,
band for delivery of terrestrial                                          however, should not detract from
television. The move from                                                 the continued importance of
analogue to digital allowed the                                           broadcast delivery of our
release of some of the UHF band                                           programmes. Consumption of AV
to be used instead for mobile                                             content is shifting to IP, but
broadband systems – first 4G                                              slowly, much more slowly than
and now 5G. Broadcasters also                                             many predicted. For public
use the UHF band for                                                      service content, delivering high
programme production                                                      social and cultural value across
technologies, interleaved                                                 Europe, broadcasting remains
between the television                                                    supremely important. More than
transmissions: radio mics,                                                80% of our viewing and listening
talkback systems and in-ear                                               is still delivered through
monitors. We have innovated in                                            broadcast platforms: terrestrial
those too: moving to digital                                              (DTT, FM, DAB), satellite and
systems, squeezing more                                                   cable. These numbers very
channels into the same spectrum                                           between countries, of course –
and moving out of spectrum                                                for some EBU Members, online
earmarked for mobile broadband.      David Hemingway                      delivery is higher but for many it
Regardless of how we distribute                                           remains low.
our finished content or how
important DTT is in our countries,                                        CHANGES NOT NECESSARY
we all use those production                                               At the 2023 World
systems for making programmes                                             Radiocommunication Conference
– without them, our content                                               (WRC-23), national regulators
offering would be much poorer.                                            from Europe, Africa and the
                                                                          Middle East will discuss the
YOUNGER AUDIENCES                                                         future use of the remaining UHF
And we continue to innovate in       data costs. Even better, it can be   spectrum that we use for DTT.
the technology we use to deliver     used in the existing UHF band,       The EBU believes that we can
our content. We need to respond      under the rules of the Geneva        continue to innovate in our use
to changing audience behaviour,      2006 Agreement, requiring no         of this band, both to create and
especially among younger             new spectrum to be allocated.        to deliver public value for our
audiences. Reaching younger          Broadcasters could (subject to       audiences in new and exciting
audiences is challenging, due to     agreement with their national        ways, without the need to make
both the type of content they        regulator, of course) swap out       changes in the international
enjoy and the ways we deliver it.    DVB-based systems for 5G             treaty that governs use of radio
Their preferred viewing device       Broadcast – this is especially       spectrum.
has moved from TV sets to            attractive in those countries          Broadcasters have created a
smartphones and tablets. Direct      where DTT take-up is low. For        virtuous circle in their use of UHF
delivery to those devices, in a      those Members operating in           spectrum: it allows us to both
way that is both spectrum- and       countries where DTT is               distribute our programmes in a
cost-efficient, is key.              important, they could continue       highly efficient way, helping to
  The EBU has been looking at        to use DTT for as long as their      ensure universal access to public
ways to utilize mobile networks      audiences demand it.                 service content, and we use it for
that could be beneficial to            One of the great innovations of    programme-making applications,
Members. To that end we have         the last decade or so, of course,    creating content that would not
added elements into the 5G           has been the ability to deliver      be possible without it.
standard that can enable a ‘5G       content by IP. This isn’t just a     Destabilizing this arrangement
Broadcast’ system capable of         great leap forward in technology,    by amending spectrum
delivering content to mobile         but has enabled, and will            management regulation is both
devices efficiently and without      continue to enable, new types of     risky and unnecessary.
                                                                          tech-i | tech.ebu.ch | June 2021   13
AUDIO PRODUCTION

Testing production of Next Generation
Audio in an all-IP environment
Having embraced SMPTE ST 2110 for its new facilities, SRF is exploring how Next Generation
Audio can be handled with maximum efficiency. Adrian Hilber, Andreas Weiss and Markus
Brockmann describe a recent proof of concept.
The use of object-based audio
(OBA) allows us to kill two birds
with one stone: we can offer
personalized sound experiences
while also optimizing the use
of bandwidth. An obvious
use case would be a movie
or live sports event with one
multichannel audio bed and a
variety of different languages
plus audio description. With
OBA, an ‘object’ is essentially an
audio stream with accompanying
descriptive metadata. By using
dynamic metadata, the end user
can be given the freedom to
choose how the available audio
objects are played back in their         Clockwise from top left: Faders on the desk controlling only metadata;
specific listening environment.          protocol convertor between desk and PMD Studio; Audio Metadata Viewer on
   For SRF, doing all of this with       the receiver side; PMD Studio with different gains for the same IS input.
ST 2110 IP-based workflows
is critical. This was the driver        a broadcaster, as technology is        authoring tool. Here we had
for our proof of concept in             changing faster and faster.            to develop our own protocol
collaboration with Dolby                                                       converter to interface our
Laboratories Inc.                       PROOF OF CONCEPT                       console with the PMD studio. In
   The solution takes the mixing        Our test aimed to prove how            our view, a good way to go is
parameters of an audio console          dynamic metadata could be              the open sound control (OSC)
and uses this data to control           used for a sports transmission         protocol with an S-ADM profile,
an authoring tool (Dolby PMD            where we have an ‘international        as OSC is widely used in audio
Studio) generating the desired          sound’ (IS) object and three           gear and, with a defined S-ADM
metadata. Bringing these                commentary objects (for                profile, the vocabulary of each
parameters into a standard              different languages). Each object      device would be compatible.
protocol (in our case S-ADM)            is only transported once but             Our test environment used an
allows the use and routing of the       on the receiver side we have a         ST 2110-31 stream to carry the
metadata in any standardized            different representation for each      S-ADM dynamic metadata. This
broadcast environment.                  combination of commentary plus         worked well, even if converted
   Serial ADM – a new professional      IS, with the mix controlled by         to SDI and back. However, as ST
audio metadata format derived           generating dynamic metadata.           2110-31 is intended for bigger
from the ITU’s Audio Definition           This means that the IS object        audio streams rather than very
Model file format – seems to            needs three different gains in         small metadata streams, working
be the right choice for OBA             the metadata, one for each             towards a solution that uses ST
metadata. It is clear to us that        representation, and each               2110-41, specifically intended for
even in a modern facility there         commentary also needs a                ancillary data, seems obvious to
is always a need for backward           gain. As audio engineers, it is        us.
compatibility. And though a full        important to be able to generate         With the audio and the
IP-based workflow is the goal, in       metadata directly from a mixing        metadata in separate streams,
reality we often have to deal with      desk. Control rooms are already        care also must be taken to
legacy SDI infrastructure and           cluttered with controllers and         ensure the indexing data in
links.                                  web interfaces, so having another      the S-ADM stream that maps
   The use of open standards and        UI for the metadata control            audio objects to given channels
protocols to ensure maximum             should be avoided.                     remains intact during transport.
interoperability between different        The first challenge was to             We’d be happy to share more
products is becoming more               get the fader positions from           information about the tests.
and more important for us as            our console to the metadata            Don’t hesitate to get in touch!

14   tech-i | tech.ebu.ch | June 2021
AUDIO USER EXPERIENCE

Designing better audio experiences:
put the user at the centre
The EBU Audio Systems group hosted a series of sessions aiming to come up with fresh
approaches to user interfaces and experiences for audio. Interaction design researcher
Lalya Gaye led the process.
Next Generation Audio (NGA)                                             essential design rationales for the
promises significant benefits                                           interfaces and sketch out user
to audiences, content creators                                          interfaces based on Members’
and broadcasters. It uses                                               use cases. This preliminary work
metadata embedded in the                                                is intended to form the basis for
audio files and streams. Instead                                        potential future development
of creating multiple audio mixes,                                       aimed at providing UI design
producers can deliver a single,                                         guidelines to TV manufacturers
multi-purpose audio package,                                            and app designers.
which can then be rendered and                                            The results of these sessions,
played back appropriately on                                            and a description of the process
anything from mono devices to                                           used, have now been published
sophisticated and fully immersive                                       as EBU Tech Report 061, User
audio setups. Accessibility and                                         Experience and Interface ideation
personalization features are also                                       for NGA (available via tech.ebu.
enabled in this way, such as the                                        ch/publications). The report
ability for users to control the                                        describes how interaction design
relative playback volume of voice                                       methods put the end user, rather
commentaries over the rest of                                           than the technology, at the
the programme audio.                                                    centre of the thinking process
  While there is already a good                                         and create interfaces that are
understanding of the value                                              more intuitively understood and
of immersive audio, many              Design sessions with several      better adapted to the end user’s
in the industry believe that        Member representatives              daily life. The report will be of
personalization of audio has        participating were held every       interest to professionals working
the potential to be even more       two weeks. We dived into            on designing any kind of media
widely appreciated. For example,    methods such as persona             user interface, but especially
the ability to adjust dialogue      design, scenarios of use,           those related to personalized and
levels relative to other sounds     bodystorming (brainstorming by      immersive sound experiences.
will address one of the most        physically trying things out) and
frequent complaints received by     wireframing (drawing overviews      Visit the EBU Audio Systems
broadcasters.                       of interactive products to          group page to follow and
                                    establish the structure and flow    contribute to activies related
INTERACTION DESIGN                  of possible design solutions).      to audio technology and
During a discussion among           These sessions helped identify      experiences: tech.ebu.ch/as
members of the EBU Audio
Systems group in the spring          Go deep on NGA
of 2020, the idea of revisiting      A new publication from the EBU and FAME (Forum for Advanced
the definition of the user           Media in Europe) goes into detail on Ten things you need to know
experience (UX) and user             about Next Generation Audio. From applications and workflows to
interface (UI) in the context        costs and timelines, the report offers comprehensive overview of
of NGA applications on both          the state of the wider NGA ecosystem today. Download it from
television receivers and mobile      tech.ebu.ch/publications
apps emerged. With a view to
providing design pespectives
for rich and meaningful user-
centred experiences, and for
more intuitive and enjoyable
interfaces, it was decided to run
a series of interaction design
sessions. Having a background
in interaction design and related
methodologies, I was asked to
guide this process.
                                                                        tech-i | tech.ebu.ch | June 2021   15
IN MY OPINION

Surfing the change-waves as a
smart follower
Having adopted a smart follower strategy, Ireland’s RTÉ is better prepared for change, writes
Richard Waghorn, Director of Operations, Technology and Transformation.
The pandemic forced us all to
change, rapidly. At RTÉ, we
implemented some changes in a
matter of days, with new ways
of working that were previously
unthinkable: when choice is no
longer an option, necessity
drives innovation.

SELF-DISRUPTION
Of course, relying on an external
disruptor, such as a worldwide
pandemic, to force change is not
a sustainable model. We need to
disrupt ourselves all the time to
ensure that we are ready to face
the next change-wave, and the
one after that. If dealing with
change is challenging, given
resource constraints and the             Richard Waghorn
regulated environments we
operate in, then failing to             “While RTÉ doesn’t have a research and
prepare for change is disastrous.
  When I first arrived at RTÉ, I
                                        development function, we do have teams of
said to the technology teams            people who want to push boundaries.”
that we needed to be smart
followers. We didn’t need to be
the early bird that catches the         such as our private cloud, our      Accelerator programme: RTÉ
worm – that risks wasting the           content management system           will co-champion five projects
limited money and resources             and storage platform, our           this year, covering 5G, LEO
that we have. Instead, we               flexible TV studios and new         satellites and AR/VR. Staff from
needed to be the second mouse           productivity solutions are doing    technology and operations are
that gets the cheese – the wily         their job – they’ve disrupted the   involved in various EBU groups,
follower often secures the              way we work, facilitated change     and we continue to innovate
sustained competitive                   and ultimately enabled RTÉ to       with projects that will transform
advantage.                              strengthen its game.                the way we work. And, along
  Being the smart follower                                                  the way, we’ve picked up two
required us to disrupt                  INNOVATION CULTURE                  IBC Innovation Awards.
established norms. In order to          And we’re becoming smarter            Getting the smart follower
be ready to surf the next               innovators. While RTÉ doesn’t       strategy right means we can
change-wave we needed to be             have a research and                 make the organization more
agile, efficient, and clever in the     development function, we do         agile and efficient, and better
way we invested and innovated.          have teams of people who            prepared for change. The proof
  Over time, we shifted the             want to push boundaries.            of the smart follower strategy is
investment focus away from              Using collaborative approaches,     in our response to COVID-19.
upgrades and maintenance to             we are building an innovation       Part of that response is down to
transformative projects, projects       culture that helps our staff        the smart investments we’ve
that are now delivering real            to think beyond the current         made, but part of it is also down
value across the organization.          horizon and see the waves           to the building of a culture that
We are unlocking efficiencies in        of change that are coming           is more conditioned to facing
every area of the business,             our way.                            and responding to change. The
enabling us to better serve and           We are now in our third year      self-induced disruption has (so
reach our audiences. Projects           of participating in the IBC         far) paid off.

16   tech-i | tech.ebu.ch | June 2021
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