T y - AUGUST 2019 - Business Plus

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T y - AUGUST 2019 - Business Plus
AUGUST 2019      SURVEY

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  The             fe re n c e
           A  Dif
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T y - AUGUST 2019 - Business Plus
B P S UR VE Y              C OR P ORAT E SO CIA L R E SP O NSI BI LIT Y

      Responsible Business Is
     Sustainable And Successful
Corporate Social Responsibility has become fundamental in terms of societal expectations
                        towards business, writes Emily Styles
                                                                                      l Even with the unemployment at
        ow much do large firms
                                                                                      historical lowest levels, significant
        contribute to charities and

H       community groups? For 2018,
        Business in the Community
Ireland (BITCI), which assists
corporates with their CSR
                                            CSR BEST PRACTICE
                                             Tesco
                                             Croke Park
                                                                             p56
                                                                             p57
                                                                                      groups in Irish society remain
                                                                                      marginalised. The response from
                                                                                      business should be a broad notion of
                                                                                      diversity, including mechanisms to
                                                                                      favour inclusion of marginalised
engagement, tallied €13.5m in cash
                                             BT Ireland                      p58

                                                                                      groups, jobless households, homeless,
donations, €11.7m of in-kind
                                             Nestlé                          p59

                                                                                      people with disabilities, lone parents,
donations, with another €5.5m raised
                                             Abbott                          p62

                                                                                      migrants and refugees.
through employee fundraising.
                                             ABP                             p63

                                                                                      l Moving CSR from principles to
In addition, among the organisation’s
                                             Gas Networks Ireland            p64

                                                                                      embedded practices requires a better-
60 members, BITCI counted 265,000
                                             Applegreen                      p65

                                                                                      defined capacity to demonstrate how
volunteer hours from employees.
                                             SSE Airtricity                  p68

                                                                                      businesses embed sustainability into
  In 2018, the areas of health, social
                                             Boots Ireland                   p70

                                                                                      their activities.
inclusion, education and
                                             An Post                         p71

                                                                                      l Business must also pay attention to
children/youth were the best
                                             Core                            p 72

                                                                                      the UN’s Sustainable Development
supported. This data was captured by
                                                                                      Goals. Sercovich advises: “Knowing
BITCI in a ‘Business Impact Map’,
                                            can take actions that both increase       how to embrace the 2030 agenda will
which gives a breakdown of how 60
                                            profits and improve economic and          be important for any business with a
member companies and their
                                            social conditions in communities, an      serious intent of winning the markets
employees supported local community
                                            increase of nine points on the 2018       of the future. Greater transparency
groups and charities.
                                            figure. In addition, three out of four    and accountability will be needed to
  Tomás Sercovich, chief executive at
                                            people expect CEOs to take the lead on    ensure partnerships deliver on
BITCI, said that part of the rationale
                                            change rather than waiting for            strategic intentions. This will impact
for publicising the good deeds is that it
                                            government.                               on competitiveness, investor appeal
helps recruitment efforts at member
                                               “What these figures evidence is that   and talent attraction.”
companies. “Employees want to work
                                            CSR has become fundamental in               The application of CSR principles
for companies that encourage
                                            terms of societal expectations towards    takes many forms, as the following
volunteering as part of everyday
                                            business, and the perception that CSR     examples illustrate.
business, and where their values align
                                            is more than doing good for employees
with their employer,” he said.
                                            and communities. It is about the
“Employees now expect their
                                            purpose and strategy of businesses
                                                                                      ABBOTT
                                                                                      For nearly two decades, the Abbott
employers to have a community
                                            and its role in our economy and           Fund has invested c.€120m and
strategy in place as standard.”
                                            society,” Sercovich stated.               partnered with the Ministry of Health
  Sercovich told a meeting of the CSR
                                               The view from BITCI is that there is   in Tanzania to accomplish the shared
Stakeholder Forum that Corporate
                                            still a need for more convergence         goal of bringing positive change to the
Social Responsibility appears to be
                                            between CSR and the business model.       healthcare system. Since 2001, Abbott
mainstream practice in large
                                            Sercovich identifies the main trends      expert volunteers, including
businesses in Ireland, pointing to an
                                            marking the evolution of business         employees who work at Abbott sites in
increase in volunteer hours monitored
                                            embedding sustainability as follows:      Sligo and Longford, have been serving
in the Business Impact Map and the
                                            l Climate action is a reality, and        as mentors to help to modernise
number of companies signed up to the
                                            business has a role to lead on the        medical labs across the country.
organisation’s Low Carbon pledge.
                                            transition to a net zero emissions        See p62.
  “However, there is no single
                                            economy. “Measuring, reporting and
indicator of overall reference to see if
                                            reducing carbon emissions across
we are in the right direction,” he
                                            operations and supply chain will be
                                                                                      ABP
                                                                                      Employees at the ABP Food Group
conceded. “We suggest a critical
                                            defining for ensuring we remain           plant in Clones volunteer under the
indicator is the 2019 Edelman Trust
                                            within the limit of global warming set    Time to Read programme to assist
Barometer, namely that 70% of
                                            by the IPCC,” says Sercovich.             children at St Tiarnach’s primary
respondents consider that a company

52   BUS INES S PL US   A UG US T 2019
T y - AUGUST 2019 - Business Plus
MICHAEL O'SULLIVAN/OSM PHOTO

     Hundreds of Voxpro staff in Cork helped transform the Down Syndrome Field of Dreams site into a commercial
         growing space during a single day in May. Pictured are Alan Kavanagh, Jeffrey Puritt, Aidan O’Shea,
                                   Dean Carroll, Daniel Scannell and Peter McCarthy

school. Each ABP volunteer is              then be collected by the customer on       volunteering activities with Special
matched with two children, who they        production of photo ID at the post         Olympics, the Early Learning Initiative
read with for the duration of the          office of choice. See p.71.                and St Vincent de Paul. The firm runs
programme. The initiative has                                                         a work experience programme for
significantly improved the reading         APPLEGREEN                                 second level students from dis-
ages for the pupils, with some             Applegreen shows the way for other         advantaged communities, while staff
improving the reading age by two           retailers by adding 1c to its charitable   also give their time to the Arthur Cox
years and one pupil by three years.        fund every time a customer makes a         Zambia Project, which was been active
See p.63.                                  purchase in-store. In this way,            since 2008.
                                           €750,000 was raised in 2018 for
AER LINGUS                                 distribution to the company’s charity      BOOTS IRELAND
At Aer Lingus, the company organises       partners. Applegreen works with the        Through the Schools Business
an annual Make a Difference Day,           Irish Youth Foundation to support          Partnership programme, Boots Ireland
when staff volunteer on a local project.   organisations that assist                  supports eight disadvantaged
This year 140 employees pitched up         disadvantaged children. In 2018/2019,      secondary schools with a series of
for one day to transform the outdoor       the Blossom Fund supported 62              workshops. Students engage with
grounds of St. Monica’s primary            projects across Ireland. See p65.          volunteer employees to learn about
school in Edenmore, Co. Dublin. The                                                   health and wellbeing, and participate
improvements included a new                ARDMAC                                     in store visits to hear employees talk
Discovery Garden, raised planting          Ardmac is a fit-out specialist for         about a variety of careers. CV
area, a sheltered outdoor classroom        complex workspaces and technical           preparation and mock interviews are
with seat stumps, and a newly painted      environments. So the newly                 part of the programme too. See p.70.
Welcome Wall.                              refurbished kids play area at Ronald
                                           McDonald House at Our Lady’s               BT IRELAND
AN POST                                    Children’s Hospital in Dublin is top       BT Ireland allocates three days of
An Post Address Point is a free            notch after Ardmac volunteers stepped      volunteering leave for every employee,
personal postal address and letter         in to do the job.                          and in 2018 staff volunteered c.12,700
collection service for people who are                                                 hours of their time for charitable and
homeless or living in temporary            ARTHUR COX                                 community causes. The organisation’s
accommodation. In conjunction with         The law firm’s eponymous founder           flagship fundraising event is a one-day
service providers and charities            was a philanthropist and the firm’s        takeover of Irish Cancer Society shops.
working in the area of homelessness,       CSR focus spans charitable activities,     Since 2012, BT employees have raised
an instant address is generated online     volunteering, pro bono work and the        over €500,000 for cancer care and
using a mobile phone or laptop, for        environment. In the past year, c.300       support services. See p58.
use on all correspondence. Letters can     staff have been involved in 22                            Survey continued on page 54

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B P S UR VE Y             C OR P ORAT E SO CIA L R E SP O NSI BI LIT Y

                                                                                    Terry Child Support Centre. The
                                                        CHRIS BELLEW/FENNELLS

                                                                                    charity gives orphans and other
                                                                                    children access to a better quality
                                                                                    of life through education, resources
                                                                                    and amenities.
                                                                                    See p.72.

                                                                                    CROKE PARK
                                                                                    Since 2014, the stadium has ensured
                                                                                    that none of the rubbish produced on-
                                                                                    site goes to landfill. This year match-
                                                                                    day teas and coffees are provided in
                                                                                    cups that can be disposed of in the
                                                                                    stadium’s organic waste stream. Every
                                                                                    year, 20 tonnes of compost produced
                                                                                    from the stadium’s organic waste is
                                                                                    made available for use in local
Breaking down barriers to education and social inclusion is the purpose of the

                                                                                    gardens.
  Engage & Educate Fund, established by law firm Mason Hayes & Curran and

                                                                                    See p.57.
Social Innovation Fund Ireland, with support from the Dormant Accounts Fund.
 Pictured at the announcement of this year’s awardees are (l-r) MH&C partner
Michael Doran, Kate Sheridan of Blue Diamond Drama Academy with academy
                                                                                    DATASOLUTIONS
                                                                                    IT distributor DataSolutions has come
        graduate Anneke Walsh, and SIFI chief executive Deirdre Mortell

                                                                                    up with a practical way to address
                                          recreational woodlands. The aim is to     homelessness, pledging €25,000 to
                                          facilitate species diversity and carbon
COCA-COLA
Coca-Cola has been supporting the                                                   Focus Ireland, raised through
Clean Coasts programme for over a         sequestration. Conversion of nine         fundraising events and supplier
decade, and in June 2019 thousands of     popular forest areas in the Dublin        donations. The company says that
volunteers removed 27 tonnes of marine    Mountains to recreational forests will    €25,000 is the 10% equity deposit
litter from beaches and coastlines.       involve a mixture of continuous cover     Focus Ireland requires for a two-
Coca-Cola encourages participation by     forestry and removal of commercial        bedroom family unit. The balance
sponsoring such events as beach yoga      species and replacement with non-         of the funding is a loan from the
classes, Poc Fada, kayaking, seaweed      commercial native tree species            Housing Finance Agency and Dublin
workshops and plogging.                                                             City Council funding.
                                          CORE
                                          Every year staff from the marketing
                                          services company travel to Kenya to
COILLTE
Coillte has established a new division,
                                                                                    GAS NETWORKS IRELAND
                                                                                    Earlier this year, Gas Networks Ireland
Coillte Nature, which will convert some   participate in the HUGS project,          was announced as one of 14 founding
of its commercial forests to              which works in conjunction with the       members of the Irish Business and
                                                                                    Biodiversity Platform. Biodiversity
                                                                                    enhancement measures to date
                                                                                    include wild flower planting, bird
                                                               MARC O’SULLIVAN

                                                                                    boxes and reducing pesticides use. The
                                                                                    company is collaborating with Cork
                                                                                    City Council to install a large insect
                                                                                    hotel in Shalom Park, next to urban
                                                                                    redevelopment district HQ Cork.
                                                                                    See p.64.

                                                                                    GSK IRELAND
                                                                                    The annual GSK Ireland Impact
                                                                                    Awards reward community-based
                                                                                    charities that improve people’s health
                                                                                    and wellbeing. This year the company
                                                                                    has donated €10,000 each to AsIAm, a
                                                                                    ‘one stop shop’ for all matters autism;
                                                                                    HIV Ireland; Ruhama, which assists
                                                                                    women affected by prostitution and sex
                                                                                    trafficking; Walkinstown Greenhills
                                                                                    Resource Centre; and Vision Sports
     The Intel Matching Grant programme rewards employee volunteering by

                                                                                    Ireland, which promotes sport and
     providing a donation or ‘match’ of €10 for every hour that an employee

                                                                                    recreation for vision impaired people.
      volunteers at a school or qualified non–profit organisation. For 2018,
           €913,000 was donated to 249 organisations around Ireland

54   BUS INES S PL US   A UG US T 2019
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B P S UR VE Y              C OR P ORAT E SO CIA L R E SP O NSI BI LIT Y

                                            takes its CSR responsibilities seriously,   with the Simon Community. Company
                                            and the company funds and organises         employees will work with the charity
HOTEL DOOLIN
Hotel Doolin in Co. Clare claims to be
the only carbon neutral hotel in Ireland.   mental health workshops and assists         to raise funds and will provide active
The CSR focus includes reducing food        three local community groups with           support through SSE Airtricity’s Be the
waste, supporting local suppliers as        financial investment and leadership         Difference programme, which enables
much as possible, and free nutritional      assistance. The company’s advice to         staff to take time away from their jobs
consultation for staff. The hotel advises   other SMEs is to look at what makes         to volunteer for good causes.
other accommodation providers to work       sense in your community.                    See p.68.
with Green Hospitality and use their
spreadsheets for reporting on waste,        MICROSOFT                                   TESCO
water and energy consumption.               Microsoft has joined Junior                 Tesco donates c.€1m each year to
                                            Achievement Ireland as the partner for      community groups through its
                                            The Entrepreneurial School Awards           Community Fund. In each store, the
                                            summit in October 2019, which               company donates €1,000 every eight
JANSSEN
Janssen provided support that enabled
Sonas primary school in Carrigaline to      celebrates the work of schools in           weeks to three good causes, with
purchase a much-needed new bus for          developing entrepreneurial skills in        customers choosing how the donations
the school. Sonas is an early               students. JAI’s model of                    are allocated. Since the programme
intervention school for children aged       entrepreneurship education utilises the     started, Tesco has donated €3.7m to
3-6 years with a diagnosis of autism.       experience of business volunteers to        over 12,000 local projects nationwide.
The aim of the school is to nurture         complement the work of teachers.            See p.56.
each child’s physical, social, emotional
and intellectual development in a           NESTLÉ                                      TICO MAIL WORKS
secure and friendly environment.            Nestlé has pledged to make all of its       Tico Mail Works, a Dublin SME that
                                            packaging recyclable or reusable by         processes bulk mail, takes
                                            2025. The company has established the       sustainability seriously and its
                                            Nestlé Institute of Packaging Sciences,     electricity usage is certified as being
KINGSPAN
Kingspan has committed to recycling
500 million plastic bottles each year by    which is dedicated to developing            from 100% renewable sources. All
2023 for use in its building insulation     functional, safe and environmentally        waste paper is cross shredded and
products. The company has partnered         friendly packaging solutions. Nestlé        along with cardboard and pallets is
with Ecoalf Foundation to help to           recently introduced recyclable paper        recycled. As well as supporting local
remove up to 150 tonnes of plastic          wrappers on its new YES! snacks             charities Saoirse (a women’s shelter)
waste from the Mediterranean each           range, a breakthrough in sustainable        and St Vincent de Paul, Tico provides
year, through the foundation’s network      packaging. See p.59.                        free services to Addressing the
of fishermen.                                                                           Unaddressed, a charity that gives
                                            SSE AIRTRICITY                              postal addresses to slum dwellers in
                                            Earlier this year, SSE Airtricity           Kolkata, India.
                                            announced a three-year partnership
LITTLE MILK COMPANY
The Little Milk Company in Dungarvan                                                                   Survey continued on page 56

                                                                                                           COLM MAHADY/FENNELLS

             Senior managers of Virgin Media Ireland provide classes in coding and digital skills for pupils of
        St. Mary’s National School in Fairview as part of the company’s CSR strategy of ‘Doing Digital for Good’.
                Pictured with pupils Tori O'Shea and Lucille Quillinan is Virgin Media’s AnnaMarie Barry

                                                                                         B U S I N E S S PL U S   AU G U S T 20 1 9   55
T y - AUGUST 2019 - Business Plus
Tesco
                                                                      OUR COMMUNITY
  At Tesco, we believe that every little help                         At Tesco, we believe it’s simply not right that perfectly edible
                                                                      surplus food should go to waste when there are people in our
                                                                      communities who need it. We were the first retailer in Ireland to
  makes a big difference. As a leading food
  retailer, we are one of the biggest private                         launch a national surplus food donations programme with
                                                                      FoodCloud. Since 2014 we have donated eight million meals
                                                                      to over 350 community groups across Ireland, in partnership
  sector employers in Ireland employing over

                                                                      with FoodCloud.
  13,000 colleagues nationwide. We can make
  the greatest contribution by focusing on
                                                                      SUPPORTING COMMUNITY GROUPS
                                                                      Tesco donates nearly €1m each year to community groups
  our people, our products and our places.
                                                                      through the Tesco Community Fund. In each store, we
Our Little Helps Plan sets out how Tesco will make a                  donate €1,000 every eight weeks to three good causes, with
difference to the social and environmental challenges that            customers choosing how we allocate the donations. So far, we
matter most to our customers, colleagues and communities.             have donated €3.7m to over 12,000 local projects nationwide.
The plan helps us to create a business where colleagues can get
on, whatever their background; to help customers make
healthier choices and enjoy good quality sustainable products at
                                                                      FUNDRAISING FOR TEMPLE STREET
                                                                      Our colleagues and customers have raised €4.3m for our charity
affordable prices; to ensure no food that could be eaten is           partner Temple Street since 2014. Funds are used specifically
wasted; to reduce the environmental impact of our packaging;          to help the children’s hospital to purchase life-saving medical
and to support the communities we serve.                              equipment for its patients.

OUR PEOPLE
Our colleagues are our most important asset. Along with
                                                                      PACKAGING
                                                                      Our target is to ensure we never use more packaging than is
offering our staff the best pay and benefits in our sector, we're     needed, and what we do use is from sustainable sources and
proud to have received the Great Place to Work accreditation          goes on to be reused or recycled. We only use packaging where
for the second consecutive year. We were also acknowledged as         it serves a clear purpose.
one of thirteen Best Workplaces for Women in Ireland, and
we’re proud signatories of the Diversity Charter Ireland and the      We have set challenging targets that will deliver a step change in
30% Club.                                                             how much plastic waste we generate. By the end of 2019 we will
                                                                      end the use of hard to recycle materials (for example PVC and
                                                                      Polystyrene) from our own brand packaging, and by 2025 all of
                                                                      our packaging will be fully recyclable, all of our paper and board
                                                                      will be 100% sustainable and we will halve packaging weight in
                                                                      our business.

                                                                      ENVIRONMENT
                                                                      Our ultimate target is to become a zero-carbon business by
                                                                      2050. Since 2016, we have made significant energy efficiency
                                                                      upgrades to the fridge, lighting and heating systems across our
                                                                      stores. 100% of the electricity we use in our operations is from
                                                                      renewable sources, and our energy-management strategy has
                                                                      delivered an overall reduction in electricity consumption by
                                                                      24% over five years.

                                                                      We’re one of 50
                                                                      leading Irish
 Colleagues from Tesco Ireland were ‘bursting with pride’ to return

                                                                      companies to have
to the 2019 Dublin LGBTQ+ Pride Festival. Two hundred colleagues

                                                                      signed the
   from Tesco stores across the country took part in the annual

                                                                      Business in the
    parade, celebrating diversity and inclusion in the workplace

                                                                      Community
This drive for diversity and inclusion is a huge part of our          Ireland Low
identity as a company, and our continued sponsorship of the           Carbon Pledge.         Tesco is one of 50 leading Irish companies
Dublin LGBTQ+ Pride Festival is an excellent celebration              As such, we have
                                                                                            to have signed the BITC Ireland Low Carbon
of this. We want everyone to feel welcome at Tesco and are            signed up to halve
                                                                                             Pledge. Pictured are Kari Daniels (centre),

developing a diverse team that represents our evolving                our direct carbon
                                                                                                 CEO Tesco Ireland; Tomás Sercovich

communities and a company culture that builds self-esteem             footprint between
                                                                                              (right), CEO Business in the Community

and celebrates our colleagues’ unique individualities.                now and 2030.
                                                                                                    Ireland; and Feargal O’Rourke,
                                                                                                        Managing Partner, PwC

56   B US INES S PLUS     A UG UST 2019
T y - AUGUST 2019 - Business Plus
Croke Park
  Croke Park has come a long way on its
  sustainability journey. Today, it continues
  to be a gamechanger when it comes to
  sustainability in Ireland, with a wide range
  of programmes ranging from energy saving
  and waste management to biodiversity and
  local community gain initiatives.

Never mind Dublin’s drive for five this summer! Did you
know Croke Park has its very own impressive five in a row
when it comes to diverting all its waste away from landfill?
Since 2014, the stadium has ensured that none of the
rubbish produced on-site goes to landfill. Every year, the
stadium also focuses on increasing its overall recycling rate,
                                                                       Croke Park is a proud supporter of ‘What’s your issue?’
                                                                     through the stadium’s Community Fund. This exhibition of
and this year’s aim is to break 80%.                                 young artists from Dublin's north east inner city explores
                                                                         issues that affect their lives across various digital,
                                                                    traditional and experimental mediums. The stadium’s annual

While many visitors to Croke Park are thrilled to hold ‘Sam’
RECYCLING COFFEE CUPS INTO COMPOST                                  Community Fund has allocated over €1 million in support to

and ‘Liam’ during their visit, the cups the stadium’s
                                                                              over 200 local groups in the past decade.

Sustainability Team are the most excited about are
Croke Park’s fully compostable coffee and tea cups. Match-
day teas and coffees are sipped from cups that are made            ‘Every year, 20 tonnes of compost produced from
from vegetable-based plastics only, which allows them to          the stadium’s organic waste is made available for
be disposed of in the stadium’s organic waste stream.                    use in local and community gardens’
Every year, 20 tonnes of compost produced from the
stadium’s organic waste is made available for use in local
and community gardens.                                           40% of the stadium hospitality team is from the local
                                                                 community. 2019 is also a big year for Croke Park’s
FULLY ENGAGED WITH THE                                           Community Fund, which is celebrating the important
                                                                 milestone of having allocated over €1 million in support to
Croke Park also has its very own Neighbourhood Watch on
LOCAL COMMUNITY
                                                                 over 200 local voluntary groups since 2009.
event days. This Community Team is made up entirely of
local residents, which we believe is the only team of its
kind. They work during every event, helping their                The stadium’s Wildlife Corridor continues to flourish. Its
                                                                 A STADIUM THAT CARES FOR BIRDS
neighbours and keeping watch on their local area. In             bespoke bird boxes, used by blue tits to nest and rear their
addition, Croke Park continues to hire locally, and nearly       chicks, are made from woodcrete and woodstone, and are
                                                                 carefully designed to mimic natural nest sites and provide a
                                                                 stable environment for chick rearing and winter roosting.

                                                                 An opportunity has also arisen to help reverse the decline in
                                                                 Ireland’s swift population, which has fallen by nearly 40%
                                                                 in the past ten years. Croke Park recently installed swift
                                                                 boxes in the new GAA Handball Centre development beside
                                                                 the stadium. These boxes will be used in combination with a
                                                                 caller to attract the birds and boost the local swift
                                                                 population.

                                                                 Since last year, Croke Park has also been working with local
                                                                 TRY OUR HONEY AT THE NEXT MATCH

                                                                 beekeepers to introduce beehives at its turf farm in north
 Croke Park was delighted to be the Green Entertainment and      County Dublin. Conscious of how the native Irish bee has
       Tourism Award Winner at the 2019 Green Awards.
                                                                 become an endangered and threatened species, the stadium
                                                                 wanted to play its part. Croke Park staff and chefs are now
  Pictured are members of the stadium’s Sustainability Team

                                                                 all abuzz as they look forward to having their very own
    celebrating their win alongside some other very famous

                                                                 honey on the menu later this summer.
                   silverware in the stadium!

                                                                                         B U S I N ES S PL U S   AU G U S T 20 1 9   57
T y - AUGUST 2019 - Business Plus
BT Ireland
Creating A Brighter Future
                                                                   COLLABORATING FOR A LOW
 Thanks to its ambitious corporate
                                                                   BT is committed to reducing the impact of its operations on
                                                                   CARBON SOCIETY

                                                                   the environment and has achieved a steady reduction in its
 responsibility programme, BT Ireland is
 today ranked as one of Ireland’s most                             carbon emissions since 2011. In 2018, BT signed the Low
                                                                   Carbon Pledge to reduce its carbon emissions intensity by
                                                                   50% by 2030. The pledge is part of a business coalition led
 responsible and sustainable businesses.

In 2018, BT Ireland achieved the Business Working                  by Business in the Community Ireland.
Responsibly Mark, the NSAI-accredited ISO 26000,
the only independently audited standard for CSR and
                                                                   BT allocates three days volunteering leave each for every BT
                                                                   SUPPORTING GOOD CAUSES
sustainability in Ireland. The audit assessed how BT Ireland
has integrated responsible and sustainable practices into the      employee. In 2018 alone, its people volunteered 12,748
management of its employee engagement strategy, value              hours of their time for charitable and community causes,
chain processes, environmental practices and community             placing it in the top three
engagement.                                                        companies in Ireland for
                                                                   volunteering.

                                                                   The organisation’s
                                                                   flagship employee-led
                                                                   fundraising event is BT
                                                                   Shop for Change, an
                                                                   annual one-day takeover
                                                                   of Irish Cancer Society
                                                                   Shops across the country.
                                                                   Since creating the event in
                                                                                                      BT employees have raised over

                                                                   2012, BT Ireland
                                                                                                      €500,000 for cancer care and

                                                                   employees have raised
                                                                                                       support services since 2012

                                                                   over €500,000 for cancer care and support services. The
                                                                   company also operates a payroll giving scheme that has
                                                                   resulted in donations of over €420,000 in the past 10 years
                                                                   to community and charitable organisations nationwide.

                                                                   CREATING A HEALTHY AND INCLUSIVE

                                                                   Creating an inclusive culture and ensuring the wellbeing of
                                                                   PLACE TO WORK

                                                                   its employees is high on the agenda at BT Ireland. In
January 2020 will mark the 20th year for BT Ireland as organiser

                                                                   October 2018, the company was officially certified as a
       of the BT Young Scientist & Technology Exhibition

                                                                   Healthy Place to Work, under the global healthy place to
                                                                   work standard.
EMPOWERING YOUNG PEOPLE

In January 2020, BT will mark its milestone 20th year as
THROUGH STEM

organiser and custodian of the BT Young Scientist &                The ethos of encouraging diversity and inclusion also
Technology Exhibition (BTYSTE). The event plays a                  permeates BT Ireland, from its recruitment policies and its
crucial role in encouraging a passion for science and              financial support that enables students from disadvantaged
technology, and supporting the government’s STEM agenda.           schools to enter the BTYSTE, to hosting a career day each
                                                                   year for unaccompanied minors who have arrived in Ireland
Through the core exhibition and the Primary Science Fair,          from war-torn countries such as Syria and Eritrea.
the BTYSTE provides a platform for students aged 9-19 to
express their creativity through the critical subjects of          “Diversity of perspectives can make companies more
science, technology, engineering and maths. Since the first        innovative and creative, and an inclusive culture can help
exhibition in 1965, over 90,000 projects have been                 organisations be a great place to work for everyone,
showcased and over 200,000 students have exhibited at the          regardless of their backgrounds,” says Shay Walsh,
BTYSTE. BT also supports Teen Turn, an initiative                  Managing Director of BT Ireland.
designed to change teenage girls’ attitudes towards STEM
by providing positive and engaging work placements in              For more information on BT Ireland’s corporate
technology companies.                                              responsibility initiatives visit https://www.btireland.com/
                                                                   company/about-bt/purposeful-business

58   B US INES S PLUS   A UG UST 2019
T y - AUGUST 2019 - Business Plus
Nestlé in Ireland
                                                                             NUTRITION,
      CREATING                                                               HEALTH AND
      SHARED VALUE
                                                                             Sugar Reduction
                                                                             WELLNESS
      At Nestlé, we believe that long-term
      success goes hand in hand with creating                                Nestlé has long been
      value for our shareholders and for society                             committed to playing our
      as a whole. As the world’s leading                                     part in addressing today’s
      nutrition, health and wellness company,                                public health challenges. As
      working to create social, environmental                                part of this, over the last
      and economic value is central to how we                                three years we have
      do business. Nestlé employs over 800                                   removed over 2.4 billion
                                                                             teaspoons of sugar and 60
                                                   Andrew Shaw, Country
      people in Ireland.                           Manager, Nestlé Ireland
                                                                             billion calories from our
                                                                                                                Nestlé in Ireland raised over

                                                                             UK and Irish products,
                                                                                                             €107,000 for DSI during 2017-2018

    SUSTAINABILITY                                                           alongside the reduction of
    At Nestlé, sustainability is central to our global purpose of            salt and saturated fat across many products, while maintaining
    enhancing quality of life and contributing towards a healthier           the quality and taste people love.
    future. Our aim is to grow our business while reducing our
    impacts on the environment. We have a sustainability strategy for        Some examples of new and improved products brought to market
    each of our brands as well as for our company as a whole.                are Rowntree’s Fruit Pastilles and Randoms with 30% less
    Sustainable development is critically important to us, particularly      sugar, Milkybar with increased milk content, and increased
    at a time when the world faces rapid environmental change.               milk and cocoa content in KitKat. Nestlé’s new YES! snacks
                                                                             brand in Ireland offers a range of fruit, vegetable and nut bars
    NO FOOD WASTE:                                                           crafted to be both delicious and wholesome. New improved
    FOODCLOUD                                                                recipes have been developed with less sugar and more wholegrain
    PARTNERSHIP                                                              for Cheerios and Shreddies.
    Nestlé Ireland is the first
    food supplier to not only                                                Diversity & Inclusion
    provide all its surplus food                                             Nestlé Ireland is one of the first companies in Ireland to be
    to FoodCloud, but to                                                     awarded the Investors in Diversity Silver accreditation from
    also make a financial                                                    the Irish Centre for Diversity.
    contribution to help the
                                         Aoibheann O’Brien, CEO,

    social enterprise redistribute
                                             FoodCloud, and

    surplus food to charities and                                            Our charity partner for 2019-2021 is Pieta House, which helps
                                         James Marshall, Nestlé
                                                                             SUPPORTING OUR COMMUNITIES

    communities across Ireland.                                              people in distress who are affected by suicide and self-harm.
                                          Supply Chain Manager

    100% RECYCLABLE PACKAGING BY 2025                                        Nestlé Purina has had a close working relationship with the
   We have pledged to make 100% of our packaging recyclable or               DSPCA for over a decade. We have donated over 160,000 meals
   reusable by 2025. We are focusing on three core areas to make             for the cats and dogs in its care, as well as adoption packs for over
   this happen: eliminate non-recyclable plastics, encourage the use         2,000 new pet owners adopting from the DSPCA each year.
   of plastics that allow better recycling rates, and eliminate or
                               change complex combinations of                We are proud to support staff at Cork Simon and Dublin
                               packaging materials. We have created          Simon, and over the past nine years, we have provided 3.25
                               the Nestlé Institute of Packaging             million cups of Nescafé coffee and thousands of KitKats to Dublin
                               Sciences, which is dedicated to               and Cork Simon. We have raised almost €5 million over the past
                               developing functional, safe and               15 years for Childline, supporting almost 400,000 calls to its
                               environmentally friendly packaging            service, which assists children in distress.
                               solutions. Most recently we introduced
                               recyclable paper wrappers on our new
                               YES! snacks range – a breakthrough
                               in sustainable packaging.
New YES! snacks range

    Our Nestlé Cocoa Plan and Nescafé Plan aim to improve the
    lives of cocoa and coffee farmers and the quality of their
    products, whilst developing a sustainable supply of high-quality
    cocoa and coffee beans for our products. Since 2015, we are the
    first confectionery company in Ireland to use 100% certified
    sustainable cocoa for our confectionery.                                        Nestlé colleagues celebrate Dublin Pride 2019

                                                                                                    B U S I N ES S PL U S   AU G U S T 20 1 9   59
T y - AUGUST 2019 - Business Plus
B P S UR VE Y              C OR P ORAT E SO CIA L R E SP O NSI BI LIT Y

     Diversity & Inclusion Moves
      Up The Corporate Agenda
        Most large employers agree that social inclusion should influence hiring policy,
         though in practice it’s an aspiration rather than a reality, writes Basil Miller
        he Leaders’ Group on               that is under-represented in the         would check on such features as
        Sustainability, set up by          workplace and specifying a vision for    improvement in skills and the number

T       Business In The Community
        Ireland three years ago, has
produced a social inclusion document
which can act as a blueprint for
                                           future inclusion.
                                             Implementation involves creating an
                                           action plan based on measurable
                                           activities, commitment to resources,
                                                                                    of individuals moving into jobs,
                                                                                    education or training.
                                                                                      BITCI emphasises that the first step
                                                                                    in becoming an inclusive employer
businesses to improve their standing       and agreements with strategic            comes from the top, and requires a
as inclusive employers.                    partners. It would also require an       commitment to examine internal
  Employment is the main                   outreach strategy with a focus on        policies and to identify practices that
opportunity for vulnerable individuals     enhancing education and employment       may contribute to social exclusion.
to move out of a cycle of poverty and      opportunities for marginalised groups.     An inclusive employer programme
become active participants in society.       The Impact heading covers the need     cited by BITCI is at utility company
The BITCI group was drawn from             to set up continuing monitoring and      SSE Ireland, which partnered with
companies that have achieved the           review of the action plan against the    BITCI for a programme based on the
‘Business Working Responsibly’ mark,       targets set. For example, under          Barnardo’s Works model in Britain.
and they concluded that Intent,            recruitment, a firm would need to        The initiative provided a six-month
Implementation and Impact are              examine the number of job                paid work placement to individuals
central to being an inclusive employer.    descriptions appraised for inclusion,    who experienced various long-term
  Intent involves clearly articulating a   and the percentage of new hires          barriers to entering work. Seven
company vision of how to be an             meeting the social inclusion agenda.     participants were selected, five of
inclusive employer, backed up with a         The same attention would be            them completed it, with three going on
strategy and resources. It involves        devoted to retention of those            to full-time employment with SSE.
building governance and                    employees, including the percentage        SSE was pleased with the outcome
accountability structures across the       of employees using flexible working      for opening up a new recruitment
organisation, coupled with targeted        and the number of policies reviewed      stream and enhancing the existing
initiatives such as choosing a group       for inclusion. The outreach aspect       workforce’s pride in themselves and in
                                                                                    the company, and of course for giving
                                                                                    quality experiences of work, and a
                                                                                    career path, to the participants.
                                                                                      Pharmacy chain Boots also engages
                                                                                    with BITCI through the Schools
                                                                                    Business Partnership programme. The
                                                                                    Boots initiative has a focus on eight
                                                                                    secondary schools serving low income
                                                                                    areas around the country, and involves
                                                                                    a series of workshops to showcase
                                                                                    careers in the retail sector. The
                                                                                    interaction culminates in mock
                                                                                    interviews for the students, and the
                                                                                    company says that staff also benefit
                                                                                    from the experience by gaining an
                                                                                    understanding of the advantages of
                                                                                    working in an inclusive society.
                                                                                      Elsewhere, Veolia partners with
                                                                                    two DEIS schools in Dublin and
                                                                                    Kilkenny, with employees delivering
                                                                                    workshops to provide an insight into
                                                                                    the world of work for students in fifth
                                                                                    year. Students are exposed to a
                                                                                    selection of career opportunities from
           Grant Thornton employees at the launch of the company’s
                 Gender Identity and Gender Expression policy

60   BUS INES S PL US   A UG US T 2019
B P S UR VE Y            C OR P ORATE SO CI A L RE PO NSI BIL I TY

across the business, from engineering
to IT, sales and marketing to finance.
                                                                                       CHRIS BELLEW / FENNELL PHOTOGRAPHY

The HR team also provides practical
tips and training related to job
applications and interview
preparation.
   At PwC, making staff aware of
unconscious bias is a priority for the
firm’s inclusion and diversity policy.
Every partner has completed
unconscious bias training and every
person who conducts an interview for
potential graduate joiners must
complete unconscious bias training
too. “This ensures they are aware of
their own unconscious bias and
provides tools to ensure they can
mitigate the impact on fairly assessing
                                                  The HR Suite launched its children’s book to promote diversity and

a candidate,” says the firm.
                                                inclusivity in the gardens of Enable Ireland Kerry. Pictured with author

   Grant Thornton recently
                                                Caroline McEnery (right) are Mikayla O’Sullivan (left) and Emma Fenix

demonstrated its inclusion credentials     organisations are saying and what they    understood, they begin to realise that
by asking Transgender Equality             are doing in this space,” says EY’s       a firm’s D&I make-up is in fact a
Network Ireland to review the firm’s       Olivia McEvoy, who advises clients on     major indicator of business
policies and procedures. TENI’s input      D&I implementation.                       performance,” the company states in
resulted in the launch of the Grant          According to the EY report, three       EY’s report.
Thornton Gender Identity and Gender        quarters of organisations align their
Expression policy, which seeks to          D&I efforts with their overall                   utside the large consultancy
ensure the safety and comfort of firm      programme on culture and purpose,                firms, private ventures like the
staff regardless of their gender label.    and strengthened cultural values is
                                           one positive impact from a D&I focus.
                                                                                     O      Irish Centre for Diversity in
                                                                                     Waterford are also on hand to offer
    n the corporate arena, Diversity &     Most large Irish organisations are        D&I guidance. The organisation
    Inclusion is a new service line for    largely accepting of difference, with     advises firms on equality, diversity
I   advisory firms. The pitch to clients
is that D&I has to be documented and
                                           86% of the view that people of non-
                                           Irish ethnicity are fully accepted and
                                                                                     and inclusion, and awards ‘Investors
                                                                                     in Diversity’ accreditation. Marketing
measured so that outsiders, including      integrated in the business.               communications company Core
potential new hires, get to know about       “However, just over half call out       recently secured the ICD’s silver
it. At EY, managing partner Frank          non-inclusive language or behaviour,”     award, which relates to employees’
O’Keeffe says D&I metrics are              says McEvoy. “An essential element of     sense of fairness and belonging to the
included on every partner’s scorecard.     an inclusive culture is to ensure non-    business.
The firm has a dedicated D&I               inclusive language or behaviour is not      Jill Downey, lead for Diversity &
manager, a focused D&I strategy for        tolerated in an organisation. This is     Inclusion at Core, says that
the business, and a D&I steering           another strong example of the gap         engagement with ICD uncovered
committee.                                 between words and action on D&I.”         unconscious biases among staff.
   “Our research shows that while            One of the problems surrounding         “Designing and implementing a
there is almost unanimous                  Diversity & Inclusion policy is what it   diversity and inclusion programme is a
acknowledgement of the business            means in practice. Aircraft leasing       challenge for businesses of any size,”
value of D&I, most organisations are       company Avolon established a D&I          says Downey. “But as the saying goes,
not yet where they need or want to         team where multiple perspectives on       you can’t manage what you don’t
be,” says O’Keeffe. “What stands out to    ‘where we are at’ emerged. The            measure.”
me is that so many organisations have      company tapped McEvoy for a                 At the SME level, The HR Suite
yet to get leadership backing for what     diagnostic, which involved                recently launched a free download
is needed to drive D&I forward in a        documentation reviews, workshops,         book to promote diversity and
sea of competing priorities.”              interviews and a company-wide             inclusivity. Celebrating You was the
   In a recent survey of 150 senior        survey.                                   brainchild of founder Caroline
executives, EY found that while all          According to Avolon, there is now       McEnery, who devised the book as a
organisations acknowledge the              wider awareness in the organisation       way to celebrate the firm’s tenth
importance of an inclusive                 about the importance of D&I as a          anniversary. “We believe that CSR
environment, action to make that           business ‘must have’. “Many begin the     goes beyond compliance; that it is a
happen is still largely                    D&I journey convinced of the social       voluntary concept, led by a business,
aspirational.“There is still a             good of having an inclusive workforce.    to positively impact society,” says
disconnection between what                 As knowledge is gained and                McEnery.

                                                                                     B U S I N E S S PL U S   AU G U S T 20 1 9   61
Abbott
  Since 1946, Abbott has been dedicated to
  helping people live healthier lives in Ireland.
  Sustainability initiatives are aligned with
  the UN Sustainable Development Goals.

Abbott employs almost 4,000 people across nine sites, including
six manufacturing facilities located in Clonmel, Cootehill,
Donegal, Longford and Sligo and a third-party manufacturing
management operation in Sligo. Abbott has a commercial
presence, support operations and shared services in Dublin and
Galway.

Sustainability at Abbott is about applying the power of our
                                                                         Abbott and ESB Networks have partnered with the Irish

business to drive positive economic, social and environmental
                                                                        Heart Foundation to train 100,000 people in bystander CPR

impact – making sure that the work we do helps people to live
healthier and better lives, both today and for generations to
                                                                       SDG GOAL 4: QUALITY EDUCATION
                                                                       At Abbott, we are passionate about supporting young people and
come. Having been in Ireland for more than 70 years, Abbott            their education. Abbott employees are active in supporting
strives to make a positive social impact in the community,             education and helping young people to develop the skills that will
through the diverse careers provided, as well as through a range       support them in building the best lives they can in an ever-
of partnerships with schools, universities, local community            changing world.
groups and charitable organisations.
                                                                       ASPIRE with ABBOTT, launched in 2018, allows children,
Abbott aligns its work with                                            parents and teachers to hear about the importance of subject
the United Nations                                                     choice, the future of work and how to build a pathway to third
Sustainable Development                                                level education and beyond.
Goals (SDGs).
As active participants in the
National SDG Forum and
National Corporate Social
Responsibility Stakeholder
Forum here in Ireland,
Abbott reaffirms both our local and global commitment.

In assessing what sustainability means to Abbott, we monitor
how our priorities and material issues align with the SDGs. The
following examples represent some of the many ways in which
our work to help people live better and healthier lives intersects
with the SDGs.

SDG GOAL 3: GOOD HEALTH AND WELLBEING
At Abbott, our mission is to help people live their best life, now
                                                                           The ASPIRE with ABBOTT initiative highlights the many

and in the future. We do this primarily through our commitment
                                                                            exciting and diverse roles that exist in careers in STEM

to building life-changing technologies that keep your heart
healthy, nourish your body at every stage of life, help you feel and
move better, and bring you information, medicines and
                                                                       SDG GOAL 13: CLIMATE ACTION
                                                                       Abbott is committed to identifying and mitigating climate-related
breakthroughs to manage your health.                                   risks that impact our operations, supply chain and distribution
                                                                       network. We have established ambitious 2020 targets to
Our commitment to GOAL 3 is reinforced via our partnership             significantly reduce carbon dioxide emissions, waste, and water
(along with ESB Networks) with the Irish Heart Foundation              use, and are focused on delivering results across our operations
programme Hands for Life which over the next two years will            here in Ireland and around the world.
train 100,000 people in the life-saving skill of CPR.
                                                                       Connect with us at
Abbott has a strong culture of giving to the communities in which       www.abbott.com
we operate in Ireland. In 2018, Abbott employees delivered more         on LinkedIn: linkedin.com/company/abbott-/
than 6,000 volunteer hours to good causes across the country,           on Facebook: facebook.com/Abbott
with a strong focus on improving health in communities.                 on Twitter @AbbottNews and @AbbottGlobal

62   B US INES S PLUS    A UG UST 2019
ABP
  Workers at ABP Clones have dramatically
  increased the reading age abilities of
  children at nearby St. Tiarnach’s Primary
  School by giving them one-on-one lessons
  every week.

ABP Food Group is a unique, integrated agri-business
employing 11,000 people across 51 sites in nine countries. Its
primary business function – processing beef – is supported
by three tangential businesses: a pet foods division, a
renewables division and a proteins division.

This unique structure ensures that ABP’s products are
processed in the most sustainable manner possible. Doing
business responsibly is in ABP’s corporate DNA, and the
company’s Corporate Social Responsibility programmes
extend across the supply chain from farms and processing
sites to engagement with local communities.

A typical example is the Time to Read programme,
TIME TO READ                                                       Marie Claire Baxter (left), HR Manager of ABP Clones, with Majella

undertaken with Business in the Community Ireland at the
                                                                           Beggan, Principal of St. Tiarnach’s primary school.

co-educational St. Tiarnach's in Clones, where 265
children from 12 nationalities are on the roll. Marie
Claire Baxter, HR Manager at ABP Clones, explains                   ‘It was so successful last year that
that at the start of the programme each ABP volunteer is
matched with two children, who they read with for the                      we’re doing it again.’
duration of the programme.

“This is designed to help children with their reading skills by
engaging with volunteers, while it gives the volunteers the        Majella notes that the children didn’t see it as an escape
                                                                   YOUTHFUL ENTHUSIASM

opportunity to work with children and encourage their love         from the classroom either. “They saw it as an opportunity to
of reading,” says Marie Claire. “We do a lot of work with          talk, to read and to enjoy. The fact that their attendances
third-level students through the ABP graduate programme,           were good on Wednesdays shows they didn’t want to miss
and we engage with secondary schools with the Angus Beef           out. Some children should have been at home sick on days,
Society, so it’s our chance to do something new at a primary       and the mammies would ring and say, ‘When it’s over, you
school level. It was so successful last year that we’re doing it   can send them home’. That says a lot. Parents, pupils and
again.”                                                            everyone at the school have been genuinely amazed by the
                                                                   positive progress.”

Majella Beggan, Principal of St. Tiarnach’s, says that the
SIGNIFICANT IMPROVEMENTS
                                                                   Principal Majella Beggan concluded by saying that St.
Time to Read initiative improved the reading ages                  Tiarnach's is delighted to be associated with ABP Clones in
significantly for the selected ten pupils, with some improving     the initiative.
their reading age by two years and one pupil by an
impressive three years.

Majella adds that at the start of the programme, one child
had a reading age of 7.1-year-old, but today they have a
reading age of 10.9. “That’s an incredible jump and that’s
measurable,” she adds. “But I feel the benefit of this is also
the relationship that these children had with a positive adult
role model in their lives. No teacher in the classroom can do
that, no matter how hard we work, because we don’t have
half an hour of individual time to devote to each pupil.”

                                                                                            B U S I N ES S PL U S   AU G U S T 20 1 9   63
Gas Networks Ireland
                                                                   Along with other leading Irish companies, Gas Networks
                                                                   Ireland signed the Low Carbon Pledge, committing to
  Gas Networks Ireland supports education
  and biodiversity in the communities where                        reduce Scope 1 and Scope 2 greenhouse gas emissions by
                                                                   50% by 2030. Gas Networks Ireland’s ongoing efforts to
                                                                   reduce carbon emissions were featured as one of four case
  it operates.

Gas Networks Ireland owns, operates and maintains the              studies in the inaugural Low Carbon Report, published by
country’s natural gas network, connecting over 700,000             Business in the Community Ireland and PwC in June. In
homes and businesses to a safe and secure supply of natural        July, Gas Networks Ireland published its first
gas. In 2018, Gas Networks Ireland was recertified to the          Sustainability Report, tracking its efforts across the three
Business Working Responsibly mark for the third                    pillars of sustainability – Social, Environment and
consecutive time and is one of only 33 companies to hold it.       Economic – in 2018.
The mark is testament to the value that the company places
on sustainability and its commitment to playing an active          SUPPORTING
role in the communities where it operates.
                                                                   Earlier this year, Gas
                                                                   BIODIVERSITY

                                                                   Networks Ireland was
                                                                   announced as one of 14
INSPIRING THE ENGINEERS AND

Gas Networks Ireland is committed to supporting STEM               founding members of
SCIENTISTS OF THE FUTURE

initiatives, with the long-term goal of encouraging primary        the Irish Business
school students to pursue STEM subjects in secondary               and Biodiversity
school and STEM-related careers. The organisation                  Platform, making a
sponsors the STEM programme, Energize, delivered in                commitment in the ‘Our
partnership with Junior Achievement Ireland in                     Seeds for Nature’
primary schools nationwide. The programme reached over             charter to protect nature
5,000 6th class students in 19 counties in the 2018/2019           and biodiversity. As a
academic year. Energize is an immersive, learn-by-doing            supporter of the All-
programme that teaches students about the fundamentals of          Ireland Pollinator
science. Gas Networks Ireland also supports literacy,              Plan, Gas Networks
employability, leadership development and business advice          Ireland has identified
                                                                                                     As part of a pilot initiative,

programmes in the community.                                       that its large asset base
                                                                                                 Gas Networks Ireland has installed

                                                                   is ideal for creating a
                                                                                                  two beehives at one of its sites.

                                                                   network of pollinator-
                                                                                                  The hives will be maintained by

                                                                   friendly habitats.
COMMITTED TO SUSTAINABLE                                                                           experienced beekeepers on the
                                                                                                          Operations team

In May, along with other leaders from Europe, Gas
BUSINESS PRACTICES

Networks Ireland supported the New Deal for Europe, a              So far, biodiversity enhancement measures including wild
call to action to accelerate sustainable growth, tackle climate    flower planting, bird boxes and reducing the use of
change and create inclusive prosperity for all. Addressing         pesticides, have been implemented in the Cork and Dublin
climate change and reducing carbon emissions are key               offices, and nine gas stations. Gas Networks Ireland actively
priorities for Gas Networks Ireland. By 2030, the                  engages with the local community to increase awareness of
organisation aims to have 20% renewable gas on the                 biodiversity, delivering biodiversity workshops in primary
national gas network.                                              schools and collaborating with Cork City Council to install a
                                                                   large insect hotel in Shalom Park, next to its Cork HQ.

                                                                   Employees have also participated in internal workshops and
                                                                   nature walks to learn more about biodiversity on their
                                                                   doorstep. This year, as part of a pilot initiative, two beehives
                                                                   were installed at one of the company’s gas stations.
                                                                   Managed by employees from the Operations team, the first
                                                                   batch of honey is expected this summer.

     In 2019, Gas Networks Ireland announced a new three-year
        partnership with Inner City Enterprise, which partners
    organisations with start-up businesses to provide advice and
   assistance. A team of employee mentors will provide advice to
  the Grow Dome, a sustainability project based in DCU. Pictured
      are Corporate Responsibility Manager, Julie O’Donoghue;
   Corporate Affairs Manager, Louise Browne; Evanne Kilmurray,
          CEO of ICE; and Niall O’Brien, Grow Dome founder

64   B US INES S PLUS    A UG UST 2019
Applegreen
                                                                 In-store donation days often encourage customers and staff
 Corporate Social Responsibility has always                      to partake in fundraising through charity cycles or other
                                                                 challenges. On these occasions, customers can also donate at
                                                                 the till. In addition to this, through the Applegreen
 been a core part of the Applegreen DNA.
 Through a combination of environmental                          Rewards programme, customers can convert their loyalty
 initiatives, charity partnerships and local                     points into donations for any of the charity partners.
 sponsorship, the company aims to deliver
                                                                 Across Applegreen, consideration of environmental impacts
                                                                 ENVIRONMENT

                                                                 is central to how the company does business. Through the
 tangible and visible benefit to the

                                                                 harvesting of rainwater from the forecourt canopy which is
 communities that both Applegreen and its
 charity partners serve.                                         used for the car washes, Applegreen significantly reduces
                                                                 water consumption and energy usage. This used water is
                                                                 then cleaned via the water recycling centre and reused.
In 2018, an impressive c.€750,000 was donated by
CHARITY
                                                                 Applegreen also aims to
Applegreen staff and customers to Irish charities. Every time
                                                                 use environmentally
a customer makes a purchase in-store, one cent is donated to
                                                                 friendly suppliers. For
the Applegreen Charitable Fund at no extra cost to the
                                                                 example, Applegreen only
customer. As the business has grown, so has the size of these
                                                                 uses Tierra Lavazza in
donations. Over the past decade, €3 million has been raised
                                                                 all of its coffee
to support the incredible work done by these charitable
                                                                 machines. This 100%
organisations every day.
                                                                 Rainforest Alliance coffee
                                                                 is both environmentally
The Applegreen Blossom Fund was established in 2018
                                                                 friendly and practices
with the Irish Youth Foundation to support not-for-
                                                                 non-exploitation of the
profit, voluntary and charitable organisations that assist
                                                                                                  Applegreen coffee is Rainforest Alliance

                                                                 workforce.
children living in disadvantaged circumstances. In 2018,
                                                                                                     Certified and its cups are 100%
                                                                                                                recyclable
the Blossom Fund supported 62 projects across Ireland.
                                                                 Food waste is another major focus for Applegreen. In 2018,
These projects ranged from healthy eating and fitness-
                                                                 the company partnered with FoodCloud to support and
focused education programmes to kick boxing and circus
                                                                 facilitate the redistribution of surplus food and help reduce
performance.
                                                                 food waste. By using the vans funded by Applegreen, 444
                                                                 tonnes of surplus food have been rescued.
Employees of Applegreen embrace the culture of giving back
and are motivated by the opportunities of working with the
                                                                 During 2018, Applegreen introduced its first fully recyclable
Applegreen charities, creating a spirit of positive teamwork.
                                                                 takeaway coffee cup and also introduced its first reusable
Colleagues support one another to raise money by
                                                                 cup. Applegreen currently offers customers 15 cent off their
undertaking activities such as marathons, cycles, charity
                                                                 coffee when they use a reusable cup, and many stores also
balls, charity concerts, lip sync battles and mountain climbs.
                                                                 have facilities to wash reusable cups next to the coffee
                                                                 machine.

                                                                 Applegreen is dedicated to
                                                                 LOCAL SPONSORSHIP

                                                                 giving back to the
                                                                 communities where it
                                                                 operates. Through the
                                                                 Local Sponsorship
                                                                 Fund, stores decide
                                                                 on a local community
                                                                 group that they want to
                                                                 support. Many stores
                                                                 choose sports clubs for
                                                                 the young people in their
                                                                 community, enabling
                                                                 Applegreen to directly support
     Applegreen and its charity partners celebrate donations     their customers in their daily lives.
              of over €3 million in the past decade

                                                                                         B U S I N ES S PL U S   AU G U S T 20 1 9   65
B P S UR VE Y             C OR P ORAT E SO CIA L R E SP O NSI BI LIT Y

 SMEs Have Role To Play In
Assisting Social Entrepreneurs
       Ireland has no shortage of social entrepreneurs. The organisation established by
             Declan Ryan wants some of them to scale up, writes Karina Corbett
         viation entrepreneur Declan        SEI is privately funded by a number    from 120 applications, and the best
         Ryan inherited a fortune         of corporates and individual             ideas will be announced at the annual

A        when his father, Tony Ryan,
         died. He has also made a
fortune in his own right, fostering low
cost airlines around the world that
                                          donations. DCC plc makes a large
                                          annual contribution to funding SEI’s
                                          annual awards scheme, while law firm
                                          A&L Goodbody provides free legal
                                                                                   SEI awards in October. Six awardees
                                                                                   will receive €20,000 in direct funding,
                                                                                   in addition to training and supports
                                                                                   worth €20,000.
follow the Ryanair model. In the mid-     services. Other backers include             Since it was established, SEI says it
2000s, Declan Ryan established the        permanent tsb, Ericsson, KPMG,           has supported around 260 social
One Foundation as a vehicle for his       Vodafone Ireland Foundation, The         entrepreneurs whose endeavours have
philanthropy. It was wound down in        Ireland Funds and Healy Group.           created over 1,340 employment roles.
2014, after disbursing an estimated       Former DCC chief executive Tommy         Alumni include Pieta House,
€70m to many good causes.                 Breen chairs the board.                  CoderDojo, Fighting Words, Grow it
  In a 2015 interview, Ryan recalled        In recent years, SEI has moved         Yourself and A Lust for Life. A more
that One Foundation employee Sean         beyond just handing out dollops of       recent development is the Impact
Coughlan had the idea that every          cash. In 2017, the organisation set up   programme, which concentrates on a
village in Ireland has a social           an academy that offers €5,000 to         small number of social entrepreneurs
entrepreneur. Ryan explained: “What       participants on a five-month             with additional funding and bespoke
does that mean? Somebody with a           mentoring and training course. There     supports. SEI is trying to prod a small
good heart, someone who wants to          were 15 places and 219 people applied.   number of social entrepreneurs into
devote their time to social issues.”      The aim is to nurture the good social    scaling mode, though the main focus
Social Entrepreneurs Ireland was          ideas and their promoters so that they   remains at the village level.
spun out of the foundation in 2007        have a better chance of enduring.           So what does a social venture look
and is still going strong, though the       SEI also organises an annual           like? Last year’s award winners
organisation has been eating into the     bootcamp, where participants pitch       included Michelle Moore’s Abhaile
cash reserves built up during Ryan’s      their ideas to a panel of judges. This   Project, which remodels an elderly
involvement.                              year, 40 participants were chosen        person’s home to rent out some space;
                                                                                   Saoirse Sheridan’s Elder Home
                                                                                   Share, which matches elderly people
                                                                 MARK STEDMAN

                                                                                   with individuals seeking affordable
                                                                                   accommodation. SEI also singled out
                                                                                   for further funding autism community
                                                                                   project AsIAm, online safety group
                                                                                   CyberSafe Ireland and Irish
                                                                                   Men’s Sheds Association.
                                                                                      While the SEI staff and board do the
                                                                                   heavy lifting in propping up social
                                                                                   ventures, SMEs can play a role too,
                                                                                   according to Louise Archbold, SEI’s
                                                                                   director of communications. “This
                                                                                   year we are working with more than
                                                                                   50 social entrepreneurs through the
                                                                                   Spark, Seed and Scale programmes.
                                                                                   SEI is ideally placed to help businesses
                                                                                   fulfil their CSR commitments by
                                                                                   utilising the skillsets of their
                                                                                   employees and involving them in SEI
                                                                                   programmes, through judging
                                                                                   applications, mentoring and providing
                                                                                   hands-on support to social
                                                                                   entrepreneurs.”
  The forty individuals who pitched for Social Entrepreneurs Ireland funding
                    at a Croke Park bootcamp in May 2019

66   BUS INES S PL US   A UG US T 2019
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