Take a journey with PartyLite towards the perfect stunning gifts from our seasonal collection - THE STYLE GUIDE GIFTING 2020
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THE STYLE GUIDE GIFTING 2020 Take a journey with PartyLite towards the perfect stunning gifts from our seasonal collection
A Merry Christmas
from all at PartyLite!
It’s one of our favourite times of the
festive calendar, let’s start gifting.
It’s time to start inspiring your customers with
our fabulous Gifting collection. It’s filled with
fragrance and décor that come ready-made in
giftable packaging so they can give their loved
ones the joy of seasonal
nostalgia this Christmas.
This Style Guide will help you introduce them to
our incredibly on-trend themes, as well as giving
you the best tips and hints on how to sell our
products at Virtual Parties and on social media.
Your Guests are ready to start giving the gift of
PartyLite, let’s show them how.
02
2020
GIFTING
STYLE GUIDE
Gifting 2020 Style Guide
The following pages will guide you through everything you need to know
so you and your business can flourish this Gifting season.
COSY AT HOME 04-05 MODERN STYLES 06-07 BEBALANCED 08-11
BOLD COLOURS & SPARKLE 12-13 PERSONALITY BOXES 16-19 FESTIVE MONOCHROME 20-21
Because ESSENTIAL OILS
Our artisan candles
CLEAN BURN
When there’s a little
NON-TOXIC
Free of parabens,
we care are created in small
batches and contain
natural essential oils.
wax left (1.3 cm)
& minimal soot when
used as directed.
phthalates and sulphates.
Made with lead-free
100% natural wicks.
To find out just how much we care about creating the safest, cleanest candles in the world
visit partylite.co.uk for the full story.
03
Be Social
Layer products
with warm textures
and materials to sell
the cosiness of this
collection, when
posting pictures.
COSY AT
HOME
Evoke wintry fireside
memories with a trend
filled with warmth.
Guests can give the gift of seasonal
nostalgia thanks to homely aromas
and matching décor.
Key materials & finishes
Mix the woodland with
contemporary style by displaying
pinecones in glass jars. Warm
and cosy throws are a must-have
addition.
04
LOOK
THE
GET
MARSHMALLOW
VANILLA
#1
TAMBOTI
WOODS
Key trend product
Rustic beauty is the prime detail of
these fragrances and décor. Guests
3-Wick Escential Universal Tealight® are giving the gift of a homely night
Jar Candle Jar™ Candle Candles surrounded by comfort.
Tamboti Woods
Nature’s Light™
Jar Candle
Vintage Milk Bottle Tealight Holder Set
Marshmallow Vanilla
Nature’s Light™
Jar Candle
Key colours
Earthy shades of primary colours blend
in with neutral greyish hues to bring a
snugness into the home.
Faux White Birch Tealight Holder Trio
Expert Tip
Place our Faux White Birch Tealight Holders
in-between some branches for a rustic style.
05
MODERN STYLES
& ORIGAMI
A clean and contemporary
version of traditional
Christmas shapes.
Bring classic festive gifts firmly into 2020
thanks to modish and sleek designs
and colourways.
Monochrome Pinstripe
Fragrance Warmer
Be Social
Focus on the modern
and untraditionally
Christmas colour palette
when shooting products
for this trend.
FIG FATALE
Irresistable blend of sensual fig, succulent
fruits and velvety vanilla is deliciously rich.
FIG • MANGO • VANILLA
Key colours
Guests are giving the gift
of modernity thanks to
Escential Universal Tealight® Scent Plus® black and white base colours
Jar™ Candle Candles Melts
with an opulent dash of
luxurious gold.
Visit partylite.co.uk to find out just how much we care.
06
LOOK
THE
GET
#2
Key materials & finishes
Ultra-modern glossed finishes
enhance the clean luxury of this
ceramic décor. Add subtle soft
textures for the right amount of
comfortable contrast.
Expert Tip Origami Llama
Tealight Holder
These products work perfectly
Origami Penguin
as gifts for people who prefer Tealight Holder
minimal interiors at home.
Origami Bird Prince
Tealight Holder
Key trend product
Linear Lines
Hurricane Modern angles and lines offer an
eclectic version of conventional
winter animals. Elegant glassware
Clearly Creative centrepiece will elevate tealight
Hurricane
displays anywhere at home.
07
HOME IS
Our New Sanctuary
Creating new rituals.
The disruption of our daily routines has fueled the demand for new habits and
wellness rituals, it’s never been more important to bring calm to your customers’ lives.
It’s time to help them prioritise their wellness as a means of staying healthy and being
in control of their circumstances.
TRANSFORM YOUR HOME HOME FRAGRANCE IS NEEDED
With more spare time and an MORE THAN EVER!
increased focus on mental In times of stress and uncertainty
wellbeing, people are exploring home fragrance is helping people
new rituals that transform the more than ever. Smell is proven
home into a sacred space. to be the sense that links most
directly to the brain. So as scent
MAKE EVERYDAY BEAUTIFUL becomes a more powerful tool to
Finding joy in simple pleasures, soothe, energise and uplift people,
gestures such as lighting candles your Guests can proactively take
at dinner or putting a fruit bowl control of their wellness with
on display will make the everyday BeBalanced.
more beautiful.
While traditional aromatherapy
messaging is mostly about
WELLNESS IS KEY
relaxation and creating a cosy
Mood-altering wellness
ambience, aromatherapy claims
experiences will be key, such
are becoming bolder and more
as mindful aromatherapy rituals
specific, creating a greater
for emotional detoxes, or scented
connection to immune
candles for a luxurious,
system support.
sensorial feel.
Consumers can proactively
take control of their wellness
with BeBalanced.
08
BEBALANCED
Introducing our new fragrance
Be Peaceful Geranium + Pine
MEET OUR
PERFUMER
THE SCENT OF COMFORT
People will need to find comfort
more than ever, through familiar
scents, harnessing nature, or
being taken on a mood-boosting
journey. With BeBalanced we’re
bringing new rituals of wellness
and self care thanks to
scent-related home rituals.
Geranium has always been my ‘go
to’ scent when I’m feeling stressed
or anxious. It has an incredibly
peaceful quality to it. I love its
complexity and unique ability to be
soft yet potent at the same time.
Seemed a good metaphor for all
Visit partylite.co.uk
of us, living through these strange
to find out just how
times. We do the best we can to
much we care.
stay balanced… we have to be both
soft, yet strong.
I use pine essence to create
the feeling of getting outdoors,
breathing in crisp clean air. It’s like
a walk in the woods in the winter.
I fell completely in love with the
synergy of these ingredients
together. It’s so special, it feels like
Christmas, it feels like home.
Stephanie Hakes,
Ungerer & Company
09
For a positive mind and soul
Meet our new plant-derived alternative to create
your personal feel good space.
Introducing our new
100% Soy Wax Tealights
Surround yourself with mood-enhancing ambience
and soft fragrance. Available in our four uplifiting fragrances.
be be be be
happy energised relaxed centered
Be Happy Mandarin + Jasmine Be Energised Eucalyptus + Be Relaxed Lavender + Patchouli Be Centered Cedarwood + Vanilla
makes you smile with its mix of Peppermint reinvigorates the spirit radiates serenity with its mix of focuses your mind with its mix of
essential oils like sunny lemon, with its mix of essential oils like essential oils like stress-relieving essential oils like calming guaiac
stress-relieving eucalyptus, restorative cedarwood, lively eucalyptus, uplifting lemon, wood, harmonising patchouli,
uplifting mandarin and cinnamon, cool peppermint soothing patchouli and relaxing soothing vanilla and centering
light-hearted jasmine plus notes and energising eucalyptus plus lavender plus notes of cleansing cedarwood plus notes of soft
of empowering ginger, creamy notes of fresh fir balsam, clarifying sage, fragrant balsam and golden amber,
amber and sheer musk. spearmint and soothing anise. sensuous musk. Day-to-day tender bergamot and delicate
Grey skies turn to blue. World-weariness disappears. tensions drift away. jasmine. Find clarity and serenity.
Be Positive. Be Joyful. Be Alert. Be Alive. Be Calm. Be Comfortable. Be In Tune. Be Grounded.
10BEBALANCED
Be Social
Share your balance tips
with followers. How do you
relax and unwind?
Tell them to start a
conversation in the
comments.
PURE ORIGIN
Made from the purest plant ingredients Sourced from the finest raw materials
• Our ingredients do not contain additives, from trusted global grower partners
fillers, or bases • Patiently harvested at the perfect
• Routinely tested for purity moment delivering the very best of
the plants, flowers and seeds from
• Intense Quality Testing with multiple
which they come
rounds including organoleptic testing
by an essential oil expert • Sourced from growing regions where
each plant grows best i.e. Lavender from
Created with our strict “No-No List”
France, Vanilla from Madagascar, Jasmine
guidelines
Sambac oil from France, Mandarin oil
• Free of Parabens, Phthalates, Sulfates,
from the US
Dyes, Animal-Derived Ingredients and
40 other questionable ingredients
Expert Tip
Share our sustainability and BeBalanced blogs ahead
of Parties to sell PartyLite as a brand that is committed
to responsible production of our fragrances.
11Key materials & finishes
Swap out the traditional tree, wreaths
Expert Tip
and decorations for neon versions.
Enhance the look with overlapping Need more colour?
bright colours and reflections that
Show Guests how the Colour
sparkle and shine.
Stop Bases are the ideal
gift accompaniment for
our GloLite Pillars.
Key colours
Disco versions of prime colours dominate this
festival of neon. Nothing is too bright or sparkly
with this trend.
Candied Berries
Christmas Ornament Infinite Rainbow
12 Jar Candle Reflections Tealight HolderLOOK
THE
GET
BOLD #3
COLOURS
& SPARKLE
Turn the saturation all
the way up, be unafraid of
vivid shades.
Choose hyper-real bright décor all over
your home alongside dazzling cushions
and throws. The more vibrant the better.
Sugared Pears Simply
Sparkling Jar Candle
Be Social
Accentuate every colour of
this trend by taking photos
of products against plain
white backgrounds or
materials.
Candied Berries Simply
Sparkling Jar Candle
Host Exclusive
Infinite Rainbow
Reflections Lantern – Large
Mystic Glimmer
Tree Votive
Holder - Large
Candied Berries
Universal Tealight®
Candles
Unscented Green Tapers
Radiance Candle Holder
Key trend product
Guests can complement their fragrance gifts
with the shimmer and shine of a complementary
holder or the stunning flicker of a colourful flame
centrepiece.
Evergreen Fir Candied Berries
Votive Candles Votive Candles 13Let it glow with the
World’s Brightest Candle™ Exclusive and patented
glow technology.
Our GloLite candles are one of our Only available from
best-selling forms, and are so popular in PartyLite.
fact, that they were gifted to the world’s
brightest stars at the 2019 Golden Globes. Magical ambience
throughout all
The World’s Brightest Candle™ is the seasons.
perfect Christmas gift thanks to the
instant top to bottom patented light Our GloLite Pillars
and glow of every form. NON-PARTYLITE GLOLITE BY are available in 4″
STANDARD PARTYLITE® and 6″ sizes.
Customers can turn this giftable PILLAR PILLAR
candle into a seasonal centrepiece
thanks to one of our stunning
winter jar holders.
GLOLITE JAR CANDLE
Our Designers introduce
our on-trend GloLite Jar.
It comes ready-wrapped for
gifting, and features a stylish
GLOLITE PILLAR CANDLES rose gold lid.
Are made through a
proprietary wax process
and wax formula that takes
38 hours from start to finish
to complete!
The outer layer contains
the fragrance and colour,
allowing the middle layer to
focus on the “all over glow”.
GLOLITE LARGE TEALIGHTS
Featuring our exclusive GloLite
wax formula for an all-over,
instant glow. Available in 3
fragrances and unscented wax.
Available in 4 forms and 3 fragrances
ICED SNOWBERRIES™ SUN-KISSED LINEN WINTER BERRIES Visit partylite.co.uk
to find out just how
APPLE • CRANBERRY • CITRUS • JASMINE • POMEGRANATE •
VANILLA SANDALWOOD CRANBERRY • CINNAMON much we care.
14PARTLITE®
GLOLITE BY
GLOLITE BY PARTYLITE®
The World’s
Brightest Candle ™
Instant light and glow from top to bottom
with our patented GloLite technology.
Be Social POURED IN THE USA
Fragrances comply
with worldwide safety
Darkness is a must with standards and are proudly
poured in the USA
GloLites. Show how the candle
light reflections play off the
pressed glass pattern of
the Radiance
Candle Holder.
15Be Social
Use ingredients from the
fragrances in each Personality Visit partylite.co.uk
Box when shooting. Sell the to find out just how
fragrance story visually! much we care.
PRETTY FLORAL YOU’RE FRUITY OH SO EXOTIC FANCY GOURMAND YOU’RE SO FRESH
Cranberry Prosecco Iced Snowberries™ Tamboti Woods Spiced Pumpkin Sun-Kissed Linen
White Amaryllis Juicy Red Apple Golden Birch Gingerbread Peppermint Snowflake
Blueberry Tart Cinnamon Woods Marshmallow Vanilla Evergreen Fir
16BOXES
PERSONALITY
DISCOVER
WHAT’S
INSIDE OF YOU
Your Guests can give the gift
of PartyLite in a whole new way.
Our Personality Boxes are the perfect way to help your
Guests introduce their friends and loved ones to PartyLite.
With each Box telling its own unique fragrance story,
this giftable product will allow new customers to
experience a range of our incredible aromas and
find their favourite scent.
The perfect gift for..
Fragrance lovers.
Customers who want to discover
new fragrances.
New customers. Get them to test
the personality boxes and explore
our ranges of fragrances.
The customers who simply ‘can’t
decide which one I should take.’
Expert Tip
Get your Guests to take
the fragrance quiz during your next
virtual party. Send them the link:
https://pb.partylite.com/UK/
17The Art of Selling
Take inspiration from PartyLite Leaders!
Find pearls of wisdom from our experts on the best ways to sell our
fabulous products and help you earn more.
pretty you’re
floral oh so fruity
exotic
The fragrance personality quiz is a fantastic way to engage
our customers. It’s something unique to PartyLite and
helps our Guests narrow down some options for their
preferred fragrances.
It’s also a really effective method to help new customers
narrow down what they may enjoy, without overwhelming
them with the vast array of fragrances we have available.
This makes our job as Consultants a little easier, especially
LOUISE GILLESPIE
in the online space we’ve found ourselves operating in on a
UNIT LEADER,
daily basis. It allows us to focus our efforts on educating
UNITED KINGDOM
our customers on the different formats and sub-brands
that are available. It also creates the opportunity to upsell
additional items, which allows them to confidently sample
a range of fragrance forms from within their chosen
personality family and to suit their budget!
18BOXES
PERSONALITY
I love our Personality Boxes
because they are an attractive
gift. They look so fancy that
there’s no need for wrapping
paper, just a nice bow around it!
And don’t forget, they’re also
ideal as a gift for those who
love great fragrance but don’t
CONNY HERRMANN know PartyLite yet.
EXECUTIVE REGIONAL VICE
PRESIDENT, GERMANY/DACH
LISA-CATHRIN NEUMANN
UNIT LEADER,
GERMANY/DACH
fancy
gourmand you’re I think the Personality Boxes
fresh are perfect for gifting.
Starting a Party with the quiz
means Guests can find out
their own scent direction,
and find their matching
Personality Box.
Personality Boxes cover all the needs of our amazing
customers. Depending on their individual fragrance
preference we can recommend their matching box. They
make the perfect gifts, they can be used as a small present
for Hosts or can be presented as a gift idea for my Guests.
The fragrance personality quiz should be used at Parties. It’s
makes the start really fun and is super interesting for new
customers because they can be surprised by the result of
JANINE MÜLLER GUSTKE what fragrances they like!
SENIOR UNIT LEADER,
GERMANY/DACH
I do have curves like an apple or pear,
so it makes sense that I’m Fruity!
I’m laughing about myself and that’s what my amazing
team and customers love. If you like fruity fragrances too,
why not try Juicy Red Apple or Sugared Pears?
19Key colours These tones serve as a moodboard of
potential concepts. Pick one out, match your
products and start a one colour composition.
Expert Tip
Ask Guests what their
favourite colour is and
curate product around
their answer.
20LOOK
THE
GET
#4
Gaia Fragrance Warmer – Blueberry Tart Blueberry Tart
Be Social
Matte White Universal Tealight® Candles 3-Wick Jar Candle
Build the composition
around the colour of each
product, while
shooting, to create a
monochromatic
festive theme.
Faux White Birch Red Lantern
Tealight Holder Trio Jar Holder
FESTIVE
Iced Snowberries™
MONOCHROME Marshmallow Vanilla
Scent Plus® Melts
An on-trend way to create Nature’s Light™ Jar Candle
a festive theme by using one
traditional festive colour for
your base.
White Infinite Rainbow Viridescent Hurricane & Holiday Favourites SmartScents by PartyLite™
Reflections Lantern – Small Votive Holder Mini Jar Trio Holder – Favourite
White Amaryllis Universal Holiday Memories Holiday Memories 15-Piece ScentGlow® Warmer –
Tealight® Candles Mini Jar Sampler Tealight Sampler Pine Cone
21READY WRAPPED
GIFTABLE IDEAS
Guests can delight their
favourite fragrance lover
with special Christmas gifts.
Thanks to beautifully designed giftable
packaging and special edition jar candles
that come ready-made as décor and fragrance
in one, our latest collection will change their
present giving this year.
WINTER BERRIES – CANDIED BERRIES – ICED SNOWBERRIES™ –
HOLIDAY TARTAN JAR CANDLE ORNAMENT JAR CANDLE FESTIVE PLAID JAR CANDLE
Dark cranberry, succulent quince Bright and bold cranberry In a breath of frosted air,
and glistening pomegranate and blackberries meet festive crisp cranberry, deep pomegranate
combine for a sensory celebration crystallized sugar with a flourished and golden apple mingle with
with a hint of spiced cinnamon. topping of bourbon, it’s a very merry fresh-picked peach.
treat
POMEGRANATE • CRANBERRY • BLOOD ORANGE • SWEET
APPLE • CRANBERRY • VANILLA
CINNAMON CRANBERRY • CRYSTALLIZED
SUGAR
Be Social Highlight the giftability
by showing the bespoke
packaging.
Set the scene with festive
props and create that cosy
Christmas feel.
22IDEAS
GIFTING
The art of gifting
all wrapped up!
HOLLY JOLLY BERRY –
Gift a bit of bling!
SIMPLY SPARKLING JAR CANDLE
A frolicking scent that captures the joy of
the season with the essence of bright holly
berries and juniper sprigs blended with
juicy plums and gin-soaked strawberries.
STRAWBERRY • HOLLY BERRY • Glitter Magnet
VANILLA BEAN
AromaPure™ Car Freshener
& Starburst Magnet
Origami Square
Magnet
Expert Tip
Add your own Highlight just how versatile
personal touch to this is as a gift by showing
any gift wrapping. Guests the extra stunning
Starburst Magnet magnets that suits any style.
23MAXIMISING
YOUR E-SHOP
Add value to your Customer’s online
PartyLite journey with the tools you have.
Your Personal Web Store is the 24/7 key to unlocking more earnings
for you. To understand the best way to use your online shop, think
of it as the fastest way for your Guests to buy the products that they
love from our Lookbook. They can also take inspiration from the
added value of our editorial blogs.
Love it
LOOKBOOK BENEFITS
It’s a great way to show off products as they
evolve. It’s slick, easy to use and inspiring. We
make sure the Lookbook helps your Guests
visualise how our seasonal range of home
fragrance and décor can enhance their lives
at home.
By showing inspirational images, you can sell
them the look, not just a single product. And
it gives you the perfect opportunity to upsell,
upsell, upsell.
It helps you turn inspiration into
transactions! #ProfitsFromPictures
CUSTOMER BENEFITS THERE’S MORE TO LOVE!
Embracing digital is the future of our business, This is a further dynamic showcase for
so our Lookbook meets new wider shopping PartyLite products online. Your e-shop never
trends, including the changing needs of our has a ‘We Are Closed’ sign on the door! The
customers! In order to reach an untapped added value of sharing your e-shop and the
audience, this offers them a more convenient Lookbook to your customers means they can
shopping experience. browse products and click through at their
leisure.
By educating your customers on our amazing
products, you can market PartyLite fragrance Your e-shop helps showcase your business
in a way that speaks to them. to more people.
A fresh and informative way
to sell PartyLite!
24Share it
YOUR E-SHOP
MAXIMISING
THE PATH TO PURCHASE
Because the Lookbook is housed on your e-shop,
you can share it with your Customers as a call to
action. Use it to elevate our products visually, let
them imagine where our products can live in
Sell it
their homes.
New developments in our site allow your customer
to see a wider portfolio of what PartyLite sells. While
they’re shopping, the upsell opportunity is taken
care of by the website, not you!
Better Website = Better Customer Experience.
BE OPEN 24/7
Your business is always open, so your Customers
can shop at a click of a link anytime, anywhere (even
while you’re sleeping!). Your e-shop allows them to
stay connected, and means they can be the first to JUST ONE MORE!
shop every new season, as well as online exclusives.
Remember, this business is a ‘buffet table’, you can
By always being open online, you can increase your take as much from it as you like. But here’s some
earnings easily, there’s never a stop on selling. food for thought, just one more customer can
make a bigger difference than you’d think.
Customers shopping independently
saves you time. PartyLite’s average online order is around
£40 per customer, so if you can add one more
customer per month and retain them,
A BETTER WEBSITE BIG things can happen!
An improved layout and better site categories Every extra sale gets you closer to your dreams.
means items are grouped into different themes,
styles and formats, making browsing so much
easier.
This allows Customers to browse multiple
fragrances & forms at once, with no clicking
More Eyes = More Customers
back and forth, it’s a much more fluid journey
than before. = More Income!
A fuss free user experience means
you’re more likely to make sales.
SUPPORT TOOLS
New products
Seasonal Lookbooks
Product Directories
Style Guides
Blogs (clickable & shoppable –
accessed & housed in your e-shop)
Digital sharable assets
A more thought-out website
= Better Customer Experience.
25WELCOME IN
THE COOL
SPRING AIR
BOHO BERRY IS A NEW 2021 FRAGRANCE.
INSPIRED BY SWEET AND SUBTLE SPRINGTIME AROMAS,
IT EVOKES NOSTALGIC BERRY-PICKING MEMORIES.
COMING SOON!
BOHO BERRY
A tongue-tickling burst of berry
brightened with a twist of citrus and
sweetened with dusky violets and
free-spirited patchouli.
RED BERRIES • ROSE • PATCHOULI
OUR LOVE IT GUARANTEE
All of our products are created with love and backed with our 100% Love it Guarantee. If you’re not
absolutely delighted, you may return your items for a refund or exchange within 30 days of purchase.You can also read
