Take centre stage in 2022 - Royal Cornwall Show
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Sponsorship & Advertising
Opportunities
Take centre stage in 2022
The Royal Cornwall Show provides events of its type in the country. We also offer banner and poster
a fantastic platform to promote any Why not promote your business advertising options that provide
type of business or organisation. at the Show through our range another route to our visitors not only
Cornwall’s biggest and best loved of sponsorship and advertising at the Royal Cornwall Show but also
annual event attracts an average opportunities? the numerous other events that the
attendance of 120,000 people (5 We have a wide selection of options venue hosts each year.
year rolling average) and many more available to get your brand and We are able to offer our sponsors
are engaged through our extensive message noticed at the 2022 Show.
media coverage, both local, regional a selection of valuable benefits,
The options range from major based on the level of support
and national. headline partnerships through to the
provided, such as complimentary
The Show and its surrounding car sponsorship of the prize money for
and caravan parks cover some 236 Royal Cornwall Show entry tickets,
specific livestock, equine and small
acres. The event welcomes 1,000 animal classes. If nothing quite fits guest badges, ring banner positions
trade exhibitors each year and from our selection, we are more than and invitations to attend one of the
is widely regarded as one of the happy to tailor a package to suit your exclusive President’s luncheons held
leading agricultural and business needs. during the event.
Royal Cornwall Agricultural Association, Royal Cornwall Events Centre, Wadebridge, Cornwall PL27 7JE
Tel 01208 815958 Fax 01208 812713 E-mail trade@royalcornwall.co.uk Registered Charity No: 250312 VAT No: 132 1998 69
Sponsorship Packages
We are delighted to provide our generous sponsors with the following packages of
benefits. They provide added value to the support given. The higher the value of the
sponsorship package agreed, the greater level of benefits we can offer, as outlined below:
PLATINUM GOLD SILVER
Applicable for a total Applicable for a total sponsorship Applicable for a total sponsorship
sponsorship commitment of commitment of £650 - £1249 commitment of £350 - £649
£1250 plus • Two Banner spaces in the • One Banner space in the
• P romotion in one of the appropriate ring appropriate ring
Association’s Official Press • Sponsor acknowledgement in • Sponsor acknowledgement in
the Prize Schedule the Prize Schedule
Releases
• Sponsor acknowledgement in • Sponsor acknowledgement in
• Three Banner spaces in the
the Show Catalogue the Show Catalogue
appropriate ring • Commentator announcement • Commentator announcement
• Sponsor acknowledgement in (during judging etc.) (during judging etc.)
the Prize Schedule • Business representative to • Business representative to
• Sponsor acknowledgement in present awards (if appropriate) present awards (if appropriate)
the Show Catalogue • VIP Invitation for two people • Four 1-day Show Tickets
• Sponsor acknowledgement in to one of the President’s • Four 1-day Guest Badges
the Souvenir Show Programme Luncheons giving access to the Members’
• Sponsor acknowledgement via • Six 1-day Show Tickets Facilities
Royal Cornwall Show Facebook • Six 1-day Guest Badges giving • T
wo Members’ Car Park Passes
page and Twitter feed access to the Members’
• Commentator announcement Facilities
• Three Members’ Car Park BRONZE
(during judging etc.)
Passes Applicable for a total sponsorship
• Business representative to
present awards (if appropriate) commitment of £150 - £349
• VIP Invitation for four people • Sponsor acknowledgement in
to one of the President’s the Prize Schedule
Luncheons • Sponsor acknowledgement in
• Eight 1-day Show Tickets the Show Catalogue
• Commentator announcement
• Eight 1-day Guest Badges
(during judging etc.)
giving access to the Members’
• Two 1-day Show Tickets
Facilities • T
wo 1-day Guest Badges giving
• Four Members’ Car Park access to the Members’ Facilities
Passes • A Members’ Car Park Pass
Sponsorship Options
We’ve numerous opportunities for you to become involved at the Show. Don’t
see anything that fits the bill? We can build bespoke packages to suit your needs.
Please get in touch for more information about any of the following opportunities.
SHOW PARKING PASSES
Sponsor more than 17,000 parking
passes for VIPs, members, exhibitors
and trade stand holders.
E-NEWSLETTER
Sponsor our hugely popular monthly
e-newsletter. It keeps our 26,000,
and growing, number of subscribers
up to date with Show news and
information.
E-TICKET SPONSOR
Get your message on the thousands
of e-tickets that we sell before and
during the Show.
PRE-PRINTED
TICKET SPONSOR
Your logo can be on more than
30,000 tickets printed and
distributed ahead of the event
WHAT’S ON PRE-SHOW
GUIDE
Sponsor our What’s On Guide,
16,000 copies of the A5, 16 page
booklet are circulated prior to the
Show.
OFFICIAL SHOW WEBSITE LIVE VIDEO SPONSOR CAR PARK SIGNAGE
Sponsor our extremely popular Our official live Show videos A unique opportunity to get in
website that attracts more than produced during the event are front of every visitor that attends
140,000 unique users each year. viewed more than 60,000 times, why by supporting our car park signage
not be our headline video sponsor? which is placed at the main
entrances to the showground.
SOCIAL MEDIA SPONSORSHIP
Support one or more of our social PRESS SERVICE FACILITIES
media platforms for 12 months. Support the extensive media relations
We currently have 8,800+ Twitter operation that, in the months leading
followers, 36,000+ Facebook page up to the Royal Cornwall Show,
likes and 4,500+ Instagram followers ensures widespread publicity for
and growing. the event. Opportunity to feature
on all pre-Show press releases and
THE COUNTRYSIDE AREA branding of our well-appointed press
Headline sponsor this superb centre during the event.
area that celebrates local crafts,
Cornish heritage and a wide range PRIZE SCHEDULES
of outdoor, rural pursuits. There’s Sponsoring our livestock and
a busy schedule of interesting equine prize schedules, distributed
displays within the demonstration in print and online to thousands of
rings. competitors.
Royal Cornwall Agricultural Association, Royal Cornwall Events Centre, Wadebridge, Cornwall PL27 7JE
Tel 01208 815958 Fax 01208 812713 E-mail trade@royalcornwall.co.uk Registered Charity No: 250312 VAT No: 132 1998 69
Sponsorship Options
THE FLOWER SHOW
The much loved, high quality Flower
Show really does have that special
wow factor. Headline sponsorship is
available for this integral part of the
Show that draws in the crowds.
GRANDSTAND SPONSOR
Get your name on the main ring
grandstand with branding options
and visibility at the entertainment
heart of the Show.
MAIN RING EVENTS
A varied programme of high quality
entertainment brings large crowds
to the Main Ring. Please ask for
further details about sponsoring this
year’s headliners.
THE INTER-HUNT RELAY
A thrilling, hugely popular event
that pulls in massive crowds to the
Main Ring each day. Why not be this
event’s title sponsor?
THE SHEEP SECTION
A key part of the Show, this ever-
popular section attracts competitors
from far and wide. You can be the
section’s major sponsor.
THE PIG SECTION
Among, if not the biggest, pig show
in the land. Be part of it.
LOOKING FOR
A BESPOKE
PACKAGE?
CONTACT OUR
TEAM FOR
DETAILS
Sponsorship Options
Competitive Sections
HORSE & DONKEY SECTION
The Horse Section generates large
numbers of entries and interest
throughout many classes. There is a
selection of sections of the equine
classes available for sponsorship.
Prices start from just £99
SHOWJUMPING
Numerous Show-goers enjoy
watching the competitive
showjumping classes hosted in the
Main Ring.
Classes are available for
sponsorship from £300
LIVESTOCK SECTIONS
There are opportunities to sponsor
the cattle, sheep and pig breed BEES, HONEY & HOMEMADE
section prize money. Contact us for WINE SECTION
further details on available classes. This popular marquee is packed
Cost: From £100 with trade stands and there is a
wide range of competitive classes
SHEARING SECTION for honey and honey/beeswax
Big crowds are drawn to watch products and homemade wine.
some of the best sheep shearers Contact for more information: POULTRY SECTION
in the world participate in the Rosemarie Lane The Royal Cornwall boasts one
exciting competitions and cbka.rcs@gmail.com of the biggest and best poultry
demonstrations. shows in the country. It’s also home
RABBIT SECTION to an equally prestigious National
PIGEON SECTION People from all walks Egg Show.
The Pigeon Section provides of life love rabbits and the Fur Contact for more information:
two shows in one. There’s a two- Section is always a big draw at Kevin Dowrick - 01726 65166
day show on the Thursday and the Show. krdowrick@hotmail.com
Friday with a one day show on the Contact for more information:
Saturday. Cliff Penrose - 01726 66235 DOG SECTION
For more than 150 years the
BLACKSMITHS’ COMPETITION CAGE BIRD SECTION Canine Section has been part of the
The blacksmiths of Cornwall Show-goers and competitors Royal Cornwall. Running over the
gather to showcase their skills at alike flock to see budgies, three days of the Show it attracts
the Royal Cornwall Show. canaries, parrots - even close to 800 entries. There’s also a
The blacksmiths’ competition at blackbirds and song thrushes Fun Dog Show.
the Show also forms part of the within the Cage Bird Section. Contact for more information:
national circuit. Contact for more information: Clare Butler
Ron Hancock rcaadogs@hotmail.com
hancockron6996@gmail.com
Contact Heidi Masters for CIDER SECTION
more information on any of the GOAT SECTION Debuted in 2018, this section
above categories: The Goat Section, which offers celebrates Cornwall’s long tradition
01208 817010 or two shows for dairy and pygmy in cider making.
email: heidimasters@ breeds, is a real crowd puller. Contact for more information:
royalcornwall.co.uk Contact for more information: Tom Bray
Sue Smith - 01326 563229 tom.haywoodfarm@hotmail.co.uk
Royal Cornwall Agricultural Association, Royal Cornwall Events Centre, Wadebridge, Cornwall PL27 7JE
Tel 01208 815958 Fax 01208 812713 E-mail trade@royalcornwall.co.uk Registered Charity No: 250312 VAT No: 132 1998 69
Advertising Opportunities
The Royal Cornwall Show is widely MAIN RING BANNERS COUNTRYSIDE AREA &
regarded as one of the top annual The Royal Cornwall Show is FORESTRY DEMO RING
agricultural and business events renowned for the quality and variety
in the UK. With an average annual BANNERS
of its entertainment. This is reflected
attendance of 120,000, it provides A full schedule of interesting
by the large crowds that gather to
the perfect opportunity to get your demonstrations and events takes
enjoy the Main Ring acts during all
business or organisation noticed. three days of the Show. What better place in the Countryside Area and
Our banner and poster advertising way to get your business and brand Forestry Section rings.
options are an excellent way to get noticed than taking the opportunity Both are popular attractions and
your brand and message in front of to display your banner around the make an ideal location to place an
your customers. Main Ring? advertising banner.
All banner and poster prices are Cost: £195 + VAT per banner Cost: £175 + VAT per banner
plus VAT at the prevailing rate.
CATTLE, HORSE, SHEEP & RING BANNER SPECIFICATION
PIG RING BANNERS Ring banners need to fit neatly
The Cattle, Horse, Sheep and on the ring rail; the depth of the
Pig rings all attract great interest banner should be exactly 70cm
throughout the Show. They also and may be up to a maximum of
provide an opportunity for banner 6m in length. Banners need eyelets
spaces, with each ring offering the for fixing. Flexible banners work
option of placing your brand and better than solid display boards.
message in front of a more specific Banners will be erected by us. We
audience during the Show. can supply details of a local banner
Cost: £175 + VAT per banner manufacturer if required.
Our banner and poster advertising A3 WASHROOM POSTER
options are another excellent way to PANELS
get your brand and message in front
of existing and potential customers Nobody will be able to miss your
message if you take advantage A3 WASHROOM POSTER
during the Royal Cornwall Show.
of our A3 washroom poster panel PANEL PRICES PER BLOCK
With an average annual attendance opportunity. You will be able to put
of 120,000, it provides the perfect (to cover a 12 month period)
your poster within our A3 poster
opportunity to get your business or panels that will be placed within WASHROOM / No.
COST
organisation noticed. Poster
the ladies, gentlemen and shower SHOWER BLOCK +VAT
Panels
All banner and poster prices are washroom blocks that are located
plus VAT at the prevailing rate. across the showground. Cattle Ring /
34 £859
Exhibition Halls
With those attending the Show
spending on average over 6 hours Fodder Store 35 £579
per day on site, it is highly likely
they’ll make use of our washroom
facilities and with posters placed Horse Ring 2 34 £559
on the back of the ladies’ cubicle
Duchy College
doors, above urinals in the gents 29 £499
Ramp
and conspicuously located within
the sink and hand dryer areas within
East Gate 27 £499
each block and shower room, you’ll
certainly get noticed.
Your poster will stay in situ for Secretary’s Offices 24 £459
12 months, so you’ll be in front
of those attending more than 80 Steam Fair Area 21 £359
other events that take place on the
showground annually in addition
to the 120,000+ who visit the
Royal Cornwall Show itself. It’s an
opportunity not to be missed
Cost from £359 - £859 + VAT per
washroom block (for 12 month period)
Our secure, lockable poster panels require
A3 size posters supplied at the size of
420mm × 594mm and in portrait orientation.
If you require assistance with design and
LAMP POST BANNERS print, we can provide details of a local
designer and printer. Or print-ready artwork
Want your business or organisation can be supplied to us for printing.
to really get noticed during the
Royal Cornwall Show? Then our
How do we get involved?
lamp post banner advertising option
is definitely for you.
We have 18 lamp posts situated in
the highest footfall avenues within
the showground. Your double-sided Please get in touch if you would like to find out more about sponsoring or
banner, conspicuously noticeable advertising at the Royal Cornwall Show 2022.
just above Show-goers heads, will If you would like to book, please complete the enclosed application form
really make a big impact. accordingly and return to us.
Cost: £249 + VAT per banner Please note that where, by arrangement, the sponsor’s name forms part of the
class title (ie., The Cornish Motor Co Cattle Championship), VAT at the prevailing
Our lamp post banner system requires a rate will be chargeable on the sponsored sum.
2000mm (high) x 640mm (wide) banner with
We look forward to welcoming you as part of the next Royal Cornwall Show
lay flat pockets at the top and bottom plus
eyelets. To ensure your banner is suitable, and share in its success.
we will provide details of a recommended For further information contact Heidi Masters
manufacturer on confirmation of booking. 01208 817010 - heidimasters@royalcornwall.co.uk
Royal Cornwall Agricultural Association, Royal Cornwall Events Centre, Wadebridge, Cornwall PL27 7JE
Tel 01208 815958 Fax 01208 812713 E-mail trade@royalcornwall.co.uk Registered Charity No: 250312 VAT No: 132 1998 69
Advertising Opportunities
Official Media
The Royal Cornwall Show offers three officially endorsed show marketing opportunities in association
with our official media partner Event Partnership Publishing (EPP).
Detailed below are the three on the day show opportunities and we also publish a three times a year
membership magazine which is directly mailed to our 7,000 plus membership which has both advertising
and commercial partnership options.
For more information on this and our official Show programme and catalogues please contact
Kenny Marshall on 01326 450650 or hello@eventpp.co.uk.
Please note that no other media opportunities are endorsed by the Royal Cornwall Agricultural Association
OFFICIAL SHOW PROGRAMME PROGRAMME SPECIFICATION
The official Show programme is the perfect souvenir for
Royal Cornwall Agricultural Association members and all Size A4
Show guests, and you’ll find it on sale at multiple locations Copies 12,000
across the event, including every entrance. Cover Price £3.50
Printed in full colour, the programme includes
comprehensive guide to the show and a large format fold DIMENSIONS & PRICING
out map of the showground.
W x H in mm Price
It is the perfect platform to complement your marketing
activity and project your company profile to a huge audience. Full Page 216 x 303 £984
Purchased by visitors to the show both in advance and Half Page 190 x 135.5 £560
during the show. Quarter Page 92 x 135.5 £312
Eighth Page 92 x 65 £195
SPONSORSHIP Vertical Banner 65 x 258 £357
OPPORTUNITIES
Landscape Banner 180 x 30 £198
AVAILABLE!
Map Banner 90 x 50 £534
OFFICIAL SHOW CATALOGUES
Every competitive section has a catalogue containing
detailed class and entry information.
DIMENSIONS & PRICING
An important source of information for exhibitors, the W x H in MM Price
catalogues are an ideal platform for businesses who wish to Cover Positions 154 x 216 £436
reach the agricultural and equine communities. Full Page * 118 x 183 £225
Catalogues include equine, beef cattle, and sheep sections. Half Page * 118 x 90 £135
Advertisement opportunities are extremely limited and are Section Header * 118 x 20 £97
* Advertisements are mono
on a first come, first served basis.
Royal Cornwall Agricultural Association, Royal Cornwall Events Centre, Wadebridge, Cornwall PL27 7JE
Tel 01208 815958 Fax 01208 812713 E-mail trade@royalcornwall.co.uk Registered Charity No: 250312 VAT No: 132 1998 69
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