Bus ADVERTISING with Mountain Line - az.gov
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Driving your message further.
Bus ADVERTISING
with Mountain Line
Bus advertising is recognized as one of the most
effective forms of outdoor advertising. Used by both
local and national advertisers, bus advertising can be
tailored to fit almost any budget.
Why Advertise on Buses?
Buses are moving billboards – circulating in
the busiest areas of the city. Bus advertising
offers exposure to local commuters, drivers
and pedestrians. These ‘moving billboards’
are typically displayed on the exterior of the
bus and come in a variety of sizes, and
high-impact formats to reach your audience.
Buses go, where people go!
Continuous Exposure:
Bus ads move throughout residential and core
business areas, delivering your message throughout
the marketplace all day, every day. This continuity
builds familiarity with your brand (Branding), so
customers will think of you when making purchasing
decisions. Bus ads are great for branding campaigns
(which typically run for at least one year), as they
are seen by pedestrians and vehicular traffic from
multiple directions.
Receive exposure where other out-of-home advertising
may be prohibited – There are no billboards, or bus 2021
MEDIAKIT
stop advertising in the city of Flagstaff.
Contact us: Mountain Line | 3773 N. Kaspar Drive | Flagstaff, AZ 86004
928.779.6624 | mountainline.az.gov | jlenners@mountainline.az.gov
A simple guide to advertising on Mountain Line vehicles
1 Pick your
TARGET MARKET
Ridership averages more than 107,000 riders per month
on Mountain Line and more than 105,000 on Route 10
(when Northern Arizona University in session).*
Flagstaff at a glance Ridership Demographics
• 2019 Census population – 75,939 Annual Household Income
• Median household income – $55,997 g Under $20,000 (42.3%)
g $20,000 - $39,999 (12.2%)
g $40,000 - $59,999 (4.4%)
g $60,000 - $74,999 (1.9%)
g $75,000 - $99,999 (1.6%)
Commercial Sectors g $100,000+ (1.8%)
g DK/No Response (35.9%)
Some of the larger employers in
Flagstaff are Northern Arizona Age in Years
University, Flagstaff Medical Center, g Under 18 (4.9%)
W.L. Gore & Associates, United States g 19 - 24 (51.7%)
g 25 - 34 (15.6%)
Geological Survey, and the
g 35 - 44 (5.7%)
City of Flagstaff.
g 45 - 64 (10.4%)
Tourism is a large contributor to the g 65+ (2.2%)
economy, as the city receives more g No Response (9.5%)
than 4.6 million visitors per year.
Grand Canyon National Park South
Rim is only 75 miles from Flagstaff. Employment Status
g Full Time (22.1%)
g Part Time (23.7%)
g Full Time Student (47.7%)
g Unemployed (5.9%)
Northern Arizona University g Retired (2.1%)
g Disabled, Not Employed (2.4%)
Flagstaff Campus g Part Time Student (4.3%)
• Fall 2020 enrollment – 21,495 g Stay at Home Parent (1.3%)
Trip Purpose
g Work (28.5%)
g Shopping (6.3%)
g Leisure (7.8%)
g Other (2.3%)
g College or Vocational School (46.8%)
g Middle or High School (4.3%)
g Medical (1.7%)
g Social Services (2.2%)
Contact us: Mountain Line | 3773 N. Kaspar Drive | Flagstaff, AZ 86004
928.779.6624 | mountainline.az.gov | jlenners@mountainline.az.gov
*Pre-COVID
Routes through Flagstaff, AZ
FLAGSTAFF
PUBLIC TRANSIT
Fort Valley Rd. Shultz Pass Rd.
180 Snowflake Dr.
FLAGSTAFF ARTS
14 Mountain Dr. & LEADERSHIP ACADEMY 11
(FALA)
19
Crest St.
Cooper Dr.
system map
Joy Ln.
Brook Rd.
Bre Win
15 nd ter
aL CHESHIRE
13 Dr.
Dr.
oo PARK
SMOKERISE
p
Peak View St.
se
18 PARK
Wil
eri
Winding
Ln.
12
Cre
so Broken Bow Dr.
ok
20
nD
e
MUSEUM OF
e
Sm
Tre
r.
ks
NORTHERN 10
ide
s
Nelson Dr.
ma
ARIZONA
Dr.
17 12
.
rist
89
Rd
Museum Trail
Lynette Dr.
Fremont Blvd.
w
Ch
Dodge Av.
Fort
16
illo
THE PEAKS
eW
Valle
Blu
y Rd
Cummings St.
.
Creekside Dr.
180 SUMMIT
HIGH SCHOOL MALL CONNECTION
El Paso Dr. CENTER
PASS
St SAFEWAY
ev Quintana Dr.
an Marie Av. Railhead Av.
Nyla Dr.
na Appalachian Rd.
COCONINO CENTER FOR THE ARTS ne Dr.
W 21 Skyli .
ay
PIONEER MUSEUM Dr. Av 16 Marketplace Dr.
Patterson Blvd.
t Av. ch 15 17 13
11 es ilip Ly
n
er Ph
a Dr.
Ev FLAGSTAFF HARKINS
Loma Vista Dr.
Swiss Rd.
Zurich St.
SECHRIST SCHOOL THEATER
Fa
MALL
Alta Vista Dr.
Linda Vist
Linda Vista Dr. 14
Dyer St.
Childress St.
Wayman St.
nn
Fourth St.
King St.
Walker St.
Pine Dr.
Park Dr.
Manor Rd.
Gr
an THE MARKETPLACE
ing
Sa
r.
Fo
9 16
rD
dv PUENTE DE AT FLAGSTAFF
nF
Mall Way
r
BUFFALO PARK
tV
Dr.
ie
spa
w HOZHO SCHOOL
ran
all
89
Dr. PASS
Ka
ey
cis
MONTESSORI THOMAS ELEMENTARY MOUNTAIN LINE
Rd
MT. ELDEN
co
SCHOOL OF HEADQUARTERS
Ma
SCHOOL
.
PASS
180 MIDDLE SCHOOL
St.
. SAFEWAY FLAGSTAFF Lockett Rd.
Co
r
21 20 19 Purina
Hu
ion
r Av 18 17 Dr. Nestle
un
10 Ceda 23 22 l
nti
Meade Ln. Fir Av. tria
Dr.
t
PASS10 Miller Dr. 11 Miller Dr. 12
ry
us
ng
22 8 9 13
EAST FLAGSTAFF Ind FLAGSTAFF
Clu
Ellen St.
Zurich St.
BUSHMASTER
to
14 15
Thomas Dr.
COMMUNITY LIBRARY
Gemini Rd.
PARK 16 SHELTER SERVICES
nD
bD
Turquoise Dr.
Dortha Av. 14
Cortland Blvd.
Navajo
COCONINO COMMUNITY COLLEGE FRONT DOOR
r.
r.
COCONINO r.
Pine Av. HIGH SCHOOL PINE FOREST (4TH ST. CAMPUS) 8 nD
NORTH to
Mesa Dr.
FLAGSTAFF JUNIOR CHARTER SCHOOL COUNTRY 66 ng
Felice Av. ute nti
Dr.
ACADEMY KINDERGARTEN 7 HEALTHCARE Ro Hu
Fanning Dr.
17 19
ric
So
Sunset Dr.
King St.
PONDEROSA
Cedar Av. JAY LIVELY 13 to
lie
Whipple Rd.
ICE ARENA
24 PARK
His 14
re
Gemini Rd.
Beaver St.
Ste
KILLIP TIMBERLINE
West St.
BANK OF
Av
23 PASS
Caden Ct.
Oak Av. Lewis Dr. 15
ves
CHEVRON ELEMENTARY SCHOOL 20 PLACE
.
7th Av.
18 AMERICA ATM
STORE
Izabel St.
B
Beal Rd. Lakin Dr. 13
lvd
9 Forest Av. 25 BUTTERFIELD
Postal Blvd.
CLARK 12 11 6th Av. 10
Aztec St.
Clark Ln.
.
HOMES 6
21 Bro APARTMENTS
PASS
ken
Elk
15
26 24 CHEVRON STORE PONDEROSA 12 Ro
7 v.
Fort Valley
HIGH SCHOOL ck
eA
Ru
5 8
Loo
Country Club Dr.
4th Av. FRONT DOOR r.
lD er p
nS
26 Thorpe
Vickey St.
Nav 23a
ria li
THE PEAK WALGREENS So
Turquo
Rd. 25 FLAGSTAFF
t.
ajo 6a SCHOOL st d.
6 Dr. MEDICAL CENTER du Blv
FLAGSTAFF 7 4 18 In e n
De Si 16
Rd.
9 re 22
ise Dr.
JUNIOR MARSHALL lva BASIS 2nd Av.
Av. FLAGSTAFF
6 alg 11
27 5 ACADEMY MIDDLE ELEMENTARY FLAGSTAFF FAMILY W
Center St.
THORPE PARK t.
nS
.
SCHOOL
St
SCHOOL
Po
SCHOOL FOOD CENTER
Ru
Thorpe
1st Av.
Fox Lair Dr.
sco
n
JOE C. MONTOYA AQUAPLEX
Elk
dero
St.
27
Sw 1st St.
St.
ci
COMMUNITY Hunt 8
East St.
FLAGSTAFF 180
ec
Fran
Av. itz 19
& SENIOR CENTER
sa
HIGH SCHOOL
rick
Azt
er DEPARTMENT 23
Rd.
SAN FRANCISCO DE
Main St.
.
Pk
Ca
ys St
Cher A OF ECONOMIC 10
Fo
San
ASIS CATHOLIC SCHOOL rro
Kend
ny
St.
Dr.
wy
4 ry Av
u
28 McMILLAN wh SECURITY
on urn
rt
LOWELL . PARK Mo
phre
Park
Mars Hill Rd. Birc ea Cob
h
Dr.
Lero er St.
h Av Elm un dA
St
Fa
OBSERVATORY . Av. ta
.
v.
.
lco
Aspe
ux St
DOWNTOWN in
Hum
3
MONTESSORI
Dr.
Beav
n Av Vie
n
Sant . LIBRARY Dale 17
Rd
SCHOOL OF FLAGSTAFF w
on
a Fe Av. .
it Av.
5
Av
PASS
28 Av
.
gt
Av.
Summ . ow
in
3 2 COCONINO COUNTY arr
nt
Fo
Sp
FLAGSTAFF 24a
SUPERIOR COURT
Hu
29 WALMART
Ponderosa Pkwy
CITY HALL 30
xg
FLAGSTAFF 9a
Av. 7 NORTHLAND
DOWNTOWN
MUNICIPAL 2 SUPERCENTER
len
nino
.
COURT
n St
Lu PREPARATORY
Coco 20
Switz
c
nS
CONNECTION TucsoCENTER
n Av. 20 ky ACADEMY
Elde
31 Dr.
t.
180 Ln
(SEE DOWNTOWN DETAIL) PASS
.
er Ca
Grant St.
9
Butl
Four
FLAGSTAFF AMTRAK 24
HAVEN MONTESSORI
VISITOR 18 er Av
CENTER Phoe .
nyon
e 66
th St.
CHARTER SCHOOL 32 nix Sant 4 FOXGLENN
26 Av. a Fe FRY’S ic Rout Butler Av. SINAGUA PARK
COLLEGE AMERICA Dup Gab Av. Hi stor MIDDLE SCHOOL
Huntington Dr.
Dr.
ont
31
el FOOD 19 KNOLES
Av. 18 Bu 25 St.
HENSLEY BLACK ELEMENTARY SCHOOL
Dr.
tle 30
GREYHOUND
99 2 r Av. BUILDERS 3 BARTS
Pin
Lero St.
THE STANDARD
.
BEVERAGE
les
24 CONOCO
ux St
18 2 17
Torm FIRSTSOURCE 23
er
29 25
nacl
CO. 22
Kno
Butler Av. 26
Thompson St.
2 8 2 Butler Av.
ey Dr
Beav
4 28
Mark Ln.
Elden St.
.
He
3 27
eS
.
7
Rd
4 8
BIO SCIENCES
ro
3
Fran 3 5 6 FLAGSTAFF
t.
on
18 BURGER LITTLE
ld
3 klin WHOLE FOODS SHELL NAPA
ilt
3
CITY HALL
Ra
5 AMERICA
Babbitt Dr.
Av. KING
M
16 FOOD AUTO PARTS
n
.
Kaibab Ln.
NORTHERN
Rd
PASS
ch
ASPEN
ay
SAFEWAY MART
ARIZONA
ill
Rd
Kaibab Ln. PLACE SAM’S CLUB
W
4
.
O’Leary St.
wm
.
Rd
UNIVERSITY
za
WELLS FLAGSTAFF
Pla
17
Sa
Tree
2 FARGO SAWMILL
4 17 COCONINO COUNTY MUNICIPAL COURT
Ya
Historic Route 66 7 TACO BOOK PARK
le
GILLENWATER SHERIFF
BELL STORE FLAGSTAFF DOWNTOWN
Lone
St
ARIZONA DOUBLETREE HALL
.
HOME POLICE
CONNECTION CENTER
DAILY SUN
4
DEPOT RIORDAN MANSION WILSON 5 15 DEPARTMENT COCONINO COUNTY
HALL DETENTION FACILITY
NORTH COUNTRY STATE HISTORIC
1 FOR ALL ROUTES
Br
PARK 5 REILLY HALL
an
HEALTHCARE
Woodlands Village
VA HEALTH
ne
San Francisco St.
University Av. 3 r. 16
6 TARGET y D
nC
CARE SYSTEM Woodland
sit Dr.
ir.
16
TRUE 5 er
12 MONTESSORI iv Dr.
NORTH 11
SCHOOL OF FLAGSTAFF U n 15
CAMPUS noll
PASS
DENTISTRY KINSEY eK
6 HEIGHTS Pin FLAGSTAFF
Beulah Blvd.
10
Dr.
ELEMENTARY
SCHOOL ARROYO 31 VISITOR CENTER
ell
Highland Mesa Rd.
PARK
nn SKYDOME
Blvd.
Co
KOHL’S 4 15 Mc 13
9
dow s St. ROLLE
Forest Mea 7 ACTIVITY CENTER 6
Lone Tree Rd.
14
SBS/FCB
McConnell Dr.
Pin
FORESTRY
Milton Rd.
eK
Un
iver WALMART 14 13
no
sity
ll D
Hei
ghts 8
32
r.
5
Dr. SOCIAL SECURITY SOUTH
ADMINISTRATION COMMUTER PARKING
Ln.
7 12 COCONINO
COMMUNITY COLLEGE
Co
13
d.
nn
Blv
ell
h
HIGH COUNTRY
ula
Dr.
v.
aA Zuni Dr. CONFERENCE CENTER
Be
6
A nit
Lo
n eT
J.W. Powell Blvd.
ree
12
17 7
ail
Rd
8
Tr
Lake
.
ty Zuni Dr. 11
un
Co
Mar
DOWNTOWN DETAIL
Kofa Dr.
h 9
Hig MOUNTAIN
yR
Dr.
SCHOOL
Ya
d.
apai
r. 10
q
kD
ui
11
w
oha
8
Dr.
Wal
M FOREST RIDGE
PONDEROSA Ya APARTMENTS
TRAILS PARK 10 qu
iS
9 t.
Deviation 8
Deviation
Contact us: Mountain Line | 3773 N. Kaspar Drive | Flagstaff, AZ 86004
928.779.6624 | mountainline.az.gov | jlenners@mountainline.az.gov
Mountain Line vehichles
2 Pick your BUS and
AD PLACEMENT LOCATION
Mountain Line is the transit agency in northern Arizona operating fixed route
bus service on nine routes, paratransit service, vanpool, and seasonal Mountain
Express service to Arizona Snowbowl. These vehicles offer some of the most
visable and diverse advertising opportunities in the community.
MOUNTAIN LINE Standard Bus
23-buses; 9-fixed routes; 16-hours per day. Services Flagstaff’s
main corridors, business areas, Northern Arizona University
campus, neighborhoods, and schools.
Note: We cannot guarantee any advertiser a specific route
or bus – all buses run different routes each day.
MOUNTAIN LINE - Articulated Bus
6 buses; The articulated buses are twice the size of a
regular bus, and bend like an accordion in the middle.
These buses primarily run on Route 10 (f ree for NAU
students) f rom August - May, serving the Woodlands
Village area, Northern Arizona University campus, and
downtown Flagstaff. During the summer months, the
articulated buses can be used on other routes and at
special events.
MOUNTAIN LINE Paratransit
8 vans. Mountain Line paratransit service is for persons with
disabilities who are unable to use the fixed route bus services.
This is origin-to-destination service, so these vans are on
the main roads and in residential neighborhoods.
Note: Paratransit vehicles do not run a specific route. They
are used for on-demand response service.
Contact us: Mountain Line | 3773 N. Kaspar Drive | Flagstaff, AZ 86004
928.779.6624 | mountainline.az.gov | jlenners@mountainline.az.gov
Reserve your space today! Mountain Line Standard Bus
23-buses; 9-fixed routes; 16-hours per day. Services Flagstaff’s
main corridors, business areas, Northern Arizona University
campus, neighborhoods, and schools.
Note: We cannot guarantee any advertiser a specific route
or bus – all buses run different routes each day.
Exterior Advertising: Each bus has one Tail ad, one Modified Queen ad, and one King ad.
TAIL (rear of bus):
Ad space size: 44” w x 21” h Rates based on ONE (1) bus.
Advertise
Here
Impressions/Views: Range of Contact us for rates on
7,000 to 9,000 per ad per day. multiple location and
multiple bus advertising.
1-2 months: $265 per mo. Consecutive month buys required
3-5 months: $250 per mo. for multi-month discounts.
6-11 months: $235 per mo.
12+ months: $220 per mo.
Modified QUEEN (curbside of bus): KING (street-side of bus):
Size: 66” w x 28” h Size: 144” w x 28” h
Impressions/Views: Range of Impressions/Views: Range of
6,000 to 8,000 per ad per day. 6,000 to 8,000 per ad per day.
1-2 months: $265 per mo. 1-2 months: $265 per mo.
3-5 months: $250 per mo. 3-5 months: $250 per mo.
6-11 months: $235 per mo. 6-11 months: $235 per mo.
12+ months: $220 per mo. 12+ months: $220 per mo.
Interior Advertising: Each bus features “Header” space, which is visible to
passengers sitting on the bus. A cost-effective way to reach this valuable captive
audience. Ad space is 17” w X 11” h.
Mountain Line Interior: 1-2 mo. 3-5 mo. 6-11 mo. 12+ mo.
23 buses, 8-route coverage Interior $365 $340 $315 $290
(one printed sign per bus)
Rates are per month.
Non-profit rate: 50% discount on all interior advertising.
Contact us: Mountain Line | 3773 N. Kaspar Drive | Flagstaff, AZ 86004
928.779.6624 | mountainline.az.gov | jlenners@mountainline.az.gov
Mountain Line Articulated Bus
The articulated buses are twice the size of a regular bus, and
bend like an accordion in the middle. These buses primarily
run on Route 10 from August - May, serving the Woodlands
Village area, Northern Arizona University campus, and
downtown Flagstaff. During the summer months,
the articulated buses can be used on other routes and at
special events.
Exterior Advertising: This bus has one Tail ad, one Standard ad, and two King ads.
Contact us for rates on multiple location
TAIL (rear of bus):
advertising. Consecutive month buys
Ad space size: 44” w x 21” h required for multi-month discounts.
Advertise Impressions/Views: Range of
Here Mountain Line articulated buses are
7,000 to 9,000 per ad per day.
primarily active when NAU is in session
1-2 months: $315 per mo. (late Aug. - early May), although they may
3-5 months: $295 per mo. be used on other routes and at special
events. The maximum contract available
6-9 months: $275 per mo. for these vehicles is nine months, and we
will permit any nine-month advertisers to
STANDARD (curbside of bus): Size: 44” w x 21” h remain on the bus for the full 12 months.
Impressions/Views: Range of 6,000 to 8,000 per ad per day.
1-2 months: $315 per mo.
3-5 months: $295 per mo.
Advertise 6-9 months: $275 per mo.
Here
KING (street-side of bus): Size: 144” w x 28” h
Impressions/Views: Range of 6,000 to 8,000 per ad per day.
1-2 months: $315 per mo.
3-5 months: $295 per mo.
Advertise Here Advertise Here
6-9 months: $275 per mo.
Interior Advertising: Each bus features “Header” space, which is visible to
passengers sitting on the bus. A cost-effective way to reach this valuable captive
audience. Ad space is 17” w X 11” h.
Mountain Line
1-2 mo. 3-5 mo. 6-11 mo. 12+ mo.
Articulated Bus Interior:
6 buses, Route 10 Interior $300 $270 $240 $210
(one printed sign per bus)
Rates are per month.
Reserve your space today!
Contact us: Mountain Line | 3773 N. Kaspar Drive | Flagstaff, AZ 86004
928.779.6624 | mountainline.az.gov | jlenners@mountainline.az.gov
Mountain Line Paratransit Service
8 vans. Mountain Line paratransit service is for persons with
disabilities who are unable to use the fixed route bus
services. This is origin-to-destination service, so these vans
are on the main roads and in residential neighborhoods.
This is origin-to-destination service, so these vans are on
the main roads and in residential neighborhoods.
Note: Paratransit vehicles do not run a specific route. They
are used for on-demand response service.
Exterior Advertising: These vans have one Tail ad.
TAIL (rear of Van):
Ad space size: 44” w x 21” h Rates based on ONE (1) bus.
Impressions/Views: Range of Contact us for rates on
multiple location and
7,000 to 9,000 per ad per day.
Advertise
multiple bus advertising.
Here 1-2 months: $127 per mo. Consecutive month buys required
3-5 months: $120 per mo. for multi-month discounts.
6-11 months: $113 per mo.
12+ months: $106 per mo.
Reserve your space today!
Contact us: Mountain Line | 3773 N. Kaspar Drive | Flagstaff, AZ 86004
928.779.6624 | mountainline.az.gov | jlenners@mountainline.az.gov
Ad Specifications
3 Create your message and
produce your advertisement
Ad design advice – keep it simple.
Some people will be reading your advertisement from a distance.
• Use as few words as necessary – short and to the point.
• Make sure to use large type.
• Avoid script or flowery type.
• Have a strong and visible call to action – website, phone number, etc.
EXTERIOR ADS
MATERIAL
Avery HP MPI 2121 Transit Vinyl with Avery DOL 2080 Matte overlaminate. Full-color/
full-bleed, printed vinyl graphics with an additional matte UV protective overlaminate.
Weatherproof and waterproof UV inks must be used. Finished advertisement vinyl is
applied directly to the side of the bus.
FILE SPECIFICATIONS:
300 dpi, CMYK, all fonts should be outlined before converting file to print ready
file. PDF and EPS file preferred. All production files should be submitted directly
to the printer.
TAIL OR STANDARD SIZE:
Finished size: 44” w x 21” h live area; 41” w x 19.25” h (keep all type and logos
within this area.
MODIFIED QUEEN:
Finished size: 66” x 28.” Live area: 64” x 26.” Area outside the live area needs to be
a 1” wide white border to provide contrast between your advertisement graphics
and the graphics on the side of the bus.
KING:
Finished size: 144” x 28.” Live area: 142” x 26.” Area outside the live area needs
to be a 1” wide white border to provide contrast between your advertisement
graphics and the graphics on the side of the bus.
Note: Exterior ad signs will be posted on buses by the start of the contract
period. Artwork must be received and approved 5 days prior to the start of
the contract period.
Contact us: Mountain Line | 3773 N. Kaspar Drive | Flagstaff, AZ 86004
928.779.6624 | mountainline.az.gov | jlenners@mountainline.az.gov
Ad Specifications Cont.
INTERIOR ADS
Header
Material – Full-color inkjet print on 10 mil. gloss heavy paper with UV inks and 3
mil. matte over-laminate. Each trimmed to size.
Trim size: 17” w x 11” h
Live area: 16” w x 10” h
(keep all type and logos within this area)
Note: Header ads will be posted on buses by the start of the contract period.
Artwork must be received and approved 5 days prior to the start of the
contract period.
Weekly ad change-outs or other custom servicing – may incur an additional fee.
Send your finished signs to Mountain Line (address below). Finished artwork must
be received by Mountain Line five days prior to the start of the contract period.
Contact us: Mountain Line | 3773 N. Kaspar Drive | Flagstaff, AZ 86004
928.779.6624 | mountainline.az.gov | jlenners@mountainline.az.gov
You can also read
