Targeted advertising 2020 - media kit - InteriørMagasinet
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media kit
targeted advertising
2020
«
It’s not how many you reach. It’s
who you reach, and how precisely
you reach them.
The Pareto principle’s 20/80 rule
i nter ior s // design // exp er i ences // gar den s // holi day hom es // f u r n i sh i ng
interiormagasinet.no
demographics
1 041 000 54%
Yearly household Have university/college
income, in NOK. education
Source: Forbruker&Media 2018/2
56%
live in the greater Oslo
69% area and adjacent
women counties
177 000
followers on Instagram Each issue has a
long lifetime
Source: Forbruker&Media 2019/2
INTERIØR
InteriørMagasinet is a leading lifestyle magazine
I N N R E D N I N G • A R K I T E K T U R • D E S I G N • M AT • R E I S E • L I V S S T I L
in Scandinavia, with the latest in furnishing and
design, food and travel. Interiør Magasinet shows
1933
25
M AGAS IN ET
NUMMER 4 2019
personal private and holiday homes to quality
ÅR
VINN
Norge – Sverige – Danmark – Island – Finland
WEEKEND FOR TO PÅ
conscious readers.Our readers happily pay more
HOTELL AMERIKA-
LINJEN
for well-known brands, and their consumption is
much higher than that of the average population.
They are opinion leaders, and spend 2-3 times HOLTET
HAGEBY 10 PERSONLIGE
SOMMERHUS
more on furniture than the average Norwegian. Få feriefølelsen
Provence, Korsika
Nearly half of them have access to a holiday home. og Danmark
UTEROM
Our readers have the fullest shopping carts, and Hage med mange rom
Rosehage ved Mjøsa
they treat themselves to the best when it comes to Hylleblomst i maten
food, beverages and holidays. DESTINATION:
BIKINI PÅ MALLORCA
!
circulation: 49 000
INTERIØR
I N N R E D N I N G • A R K I T E K T U R • D E S I G N • M AT • R E I S E • L I V S S T I L
distribution: Scandinavia
readers/issue: 119 000 in Norway
GEP: 208 000
M AGAS I N ET
NUMMER 2 2019 april/juni
Norge – Sverige – Danmark – Island – Finland
readers/6 issues: 314 000 readers 25 BO I EN
ÅR
TRETOPP
INSTAGRAM: 177 000 followers VINN
INTERIØRHJELP
LINDA STEEN
issues per year: 6
BYLEILIGHET
INSPIRERT AV ITALIA
INTERIØR MAGASINET IS VOLOMINOUS VEGETARTREND:
SPIS GRØNT
Any given issue seldom contains less than 180 pages, HJEMME HOS
INTERIØRSTYLISTEN
and frequently quite a lot more. As a result of this, ARKITEKTTEGNET HYTTE PÅ GEILO
FAMILIEHYTTE PÅ HAFJELL
PRISBELØNT HYTTE VED NARVIK
our advertisers benefit from a relatively low share of DRØMMETOMT BLE DRØMMEHYTTE
KJØKKENSPESIAL
ads in the magazine. DESTINATION: COBÀ – i hjertet av Mexicos jungel
INTERIØR
TARGET GROUP I N N R E D N I N G • A R K I T E K T U R • D E S I G N • M AT • R E I S E • L I V S S T I L
Interiør Magasinet’s readers maintain a high
consumption on interiors and furniture, planning
25
ÅR
1941
VINN
upgrades and purchases for both private and M AGAS IN ET
NUMMER 5 2019 KJØKKENMASKIN
Norge – Sverige – Danmark – Island – Finland FRA KITCHENAID
holiday homes. They are opinion leaders; often KJØKKEN LUNE
NYE DESIGNLØSNINGER
HØSTHJEM
giving advice on interiors to others. Important HØST I HAGEN
reasons for being visible in Interiør Magasinet, ARKITEKTTEGNET PÅ HYTTE PÅ ISLAND
SØRLANDET SOPP SKOGENS GULL
KLASSISK I OSLO
maintaining and increasing our readers’ awareness
of your brand.
FABRIKK-
When you are planning your media spending for
244
LEILIGHET
ANGVIK – ET LITE
SIDER
2020, we recommend that you allocate some of INSPIRASJON
STYKKE NORGE
DESTINATION:
your budget to InteriørMagasinet, and that you buy EN PERLE I
PALMA
additional coverage on our Instagram account.Editorial plan & Advertising prices
editorial plan 2020
Issue Deadline For sale Editorial theme
1 Dec. 9th, 2019 Jan 10th Lighting/bedroom/cabins
2 Feb. 21st March 13th Kitchen/glass/children
3 April 28th May 22nd Gardens/outdoor furniture & kitchen/summer houses
4 June 26th July 24th Bathroom ideas
5 Aug. 28th Sept. 18th Kitchen/furniture
6 Oct. 16th Nov. 6th Christmas/cabins
1/21 Dec. 9th Jan. 8th, 2021 Winter/cabins/lighting
@ interior _ magasinet prices
Insta-post: Image or video. 1st. spread 95 000
Format 1080 x 1350.
2.-5. spread 87 000
Text and hashtags must be enclosed, and
1/1-page by Editor’s page/content 53 000
labelled #annonse #annonsørinnhold or
similar. 3. cover/1. right hand page 53 000
Spread (2/1 page) 80 500
Insta-story: Image or video. 1/1 page 45 900
Format 9:16 crop. 1/2 page height 29 900
Link to website must be enclosed.
1/2 side width 28 900
Max 50KB. Files: gif, jpg, png, mov. Last page 66 900
Gatefold 130 000
materiaLS
Ad material to be sent as high resolution Insta Post (combined with print) 20 000
pdf to annonser@interiormagasinet.no Insta Story (combined with print) 7 000
content marketing
Tailor-made, advertiser funded content. All prices in NOK. Deadline booking: 5 days before ad
We can assist with writers and material deadline.
All prices are exclusive of VAT. Additional 15% for other
photographer if needed. special placements.
Net: 220 mm Net: 225 mm
Net: 210 mm
1/2 PAGE:
2/1 PAGE: 1/1 PAGE:
110 E 1+2 PAGE 3
Net: 297 mm
PAGsides)
Net: 297 mm
450 x 297 PAGE 4
225 X 297 X
(both
Consider the fold towards 225 X 145 297
the middle on 2/1-pages.
Cover paper on page 1-3
5 mm bleed on all sides. Gatefold
Gunn Beate Stensløkken Hegnar Media
contact E-mail: gunnbeate@hegnar.no PB 724 Skøyen, 0214 Oslo
Cell.: (+47) 959 43 950 Phone: (+47) 23 29 63 00
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