MEDIA KIT 2016 - News Corp Australia

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MEDIA KIT 2016 - News Corp Australia
MEDIA KIT
  2016
MEDIA KIT 2016 - News Corp Australia
Editor’s Letter
Since the day it launched 10 years ago, taste.com.au has been the ultimate
“go-to” for Aussie home cooks, and it continues to soar, now reaching almost
40% of Aussies per month across 10 vibrant platforms – no wonder taste.com.au
is often referred to as the country’s biggest 24/7 food focus group.

The reason for the success of taste.com.au is often put down to our unassailable
SEO and the way we use our data. And it’s true that using our insights to
respond to every food need and desire is our craft – along with continually
matching our audience needs with those of our advertising clients.

But one of my personal satisfactions is that, whenever I mention I work at taste,
the first reaction is “Thank you!”. And that’s what taste.com.au is all about:
service and value. Aussies come to taste.com.au to get inspired and empower
themselves with the recipes, ideas and skills they need to create beautiful
dishes and great moments. Our constant focus is that behind the data and
insights are real people, with real lives and real challenges… and the real
joy of food.

BRODEE MYERS-COOKE
Editor-in-chief, taste.com.au
MEDIA KIT 2016 - News Corp Australia
Talent
                      Expert Contributors for taste.com.au

  MATT     JUSTINE            COLIN         MARION            MANU      GEORGIA
PRESTON   SCHOFIELD         FASSNIDGE       GRASBY            FEILDEL    BARNES

LOUISE    ADRIANO            CHRISSY        DARREN            KATRINA   MICHELLE
KEATS      ZUMBO              FREER        ROBERTSON         WOODMAN    SOUTHAN
MEDIA KIT 2016 - News Corp Australia
Australia’s largest
food & lifestyle brand
                The biggest total monthly
           Australian lifestyle brand audience:
                                 6,770,000+

               Website:                     3,284,000 unique audience
             Magazine:                      728,000 readership
       Social Followers:                    505,769+
    Monthly Page Views:                     33,565,000
               Content:                     50,000+ trusted recipes
             Audience:                      Everyday Aussie home cooks

Taste.com.au reaches more than twice as many Australians
            compared to other food brands

  SOURCE: EMMA December 2016, Nielsen Digital Ratings Monthly,; Surfing, January
                   2017, Social as at February 12, 2017
MEDIA KIT 2016 - News Corp Australia
Ten years of leadership
    We possess a large scale of data, insights & content that allows us to consistently deliver

Oct 2006                    2008                     2011                         Late 2013                              Oct 2014                      Apr 2016                          Feb 2017
taste.com.au launches       taste.com.au beats       taste.com.au launches        Launch of taste.com.au                 Recipes, menus and            1 in 3 main grocery               Taste.com.au
with a prolific 10,000      SMH and The Age Life     app; which is number 1 on    magazine, Taste Testers sampling       shopping list become          buyers visit the site, to         launches on an
recipes and 22,0000         & Style to become        iTunes. The app becomes      panel, taste.com.au monthly            shoppable in Australia’s      make it the 6th biggest           all new site.
unique browsers.            No.1 lifestyle site.     paid in 2013 and is iTunes   cookbooks and announcement             first ever online shopping    content site in Australia,
                                                     no.1 paid app overall.       of Coles partnership.                  integration.                  bigger than The Age, The
                                                                                                                                                       Daily Mail & Buzzfeed.

          Jan 2007                  2009                         Sep 2012                    Jun 2014                                   Dec 2015                                     Nov 2016
          16,000 members            taste.com.au evolves         taste.com.au                Becomes Australia’s biggest                Users viewed in excess of 429M pages of      Wins the prestigious
          and 261,0000 unique       to launch member tools:      evolves with a              lifestyle brand with a total monthly       content in 2015, now has over 1M members     B&T Media Brand of
          browsers in reached       cookbooks, menu planner      fresh new look              audience of 6,563,000, overtaking          who have saved 6.7M recipes into 1.5M        the Year award,
          in only 3 months.         and shopping list.           and feel.                   Better Homes & Gardens,                    cookbooks. taste.com.au magazine takes       beating Network 7,
                                                                                             including its TV audience.                 the lead as Australia’s #1 food magazine –   VICE, oOH! Media and
                                                                                                                                        a position it continues                      The Voice
                                                                                                                                        to hold and extend
MEDIA KIT 2016 - News Corp Australia
A truly multi-platform brand                                           Newspaper
                                                                                           lift-out

            With 10 engaging platforms connecting & influencing grocery buyers 24/7

 Video

                                                                          Newsletter

                                                                              Magazine

             Sampling

                                            Website
                                            Mobile
Cookbooks                                    App                                           Social
MEDIA KIT 2016 - News Corp Australia
Australia’s No.1 food source
                  The power of taste.com.au – reaching 4 million Australians each month

                                 CONSUMER MAGAZINE OF THE YEAR AT THE PUBLISH AWARDS 2016

                                                EXCELLENCE AWARD AT THE PUBLISH AWARDS 2016

                                       DIGITAL MAGAZINE BRAND OF THE YEAR AT THE AMAs 2016

                                           MEDIA BRAND OF THE YEAR AT THE B&T AWARDS 2016

  Gender                Grocery buyers                    Big spenders                       Technology                       Curious                 Entertainers
   71%                       48%                             $551M                              80%                          over 50%
of taste.com.au            of taste.com.au                  amounts spent                    of taste.com.au                of taste.com.au           Our audience rely
    audience            audience are the main              in supermarkets                audience are on mobile           audience like to try    on us to provide recipes
  are female.              grocery buyers.                   each week.                          or tablet.              new recipes & products.    for their dinner parties.

                                                   SOURCE: Nielsen Online Ratings (January 2017), EMMA (December 2016)
MEDIA KIT 2016 - News Corp Australia
Taste.com.au digital verticals

   Cairo - egypt                                                                             Cairo - egypt

quick & easy                       healthy                           baking                          entertaining

The taste.com.au verticals, each with independent home pages, is centered around the most popular and
 relevant content
           .      categories, making it even easier to discover and explore amazing recipes and. content.

            taste.com.au is the only platform in Australia to fulfil every food need in one place.
                                                                         .
MEDIA KIT 2016 - News Corp Australia
Quick & easy
         All your favourite recipes made simple

Australia wants fabulous food, fast.

The ‘Quick & Easy’ vertical shows an increasing demand
from the taste.com.au users for convenience, so they can
spend more time enjoying meals with those they love.

• 648k searches a year for ‘easy’
• Quick and Easy is most popular on weekdays, with recipes
  under 30 minutes among the highest searched across the site
• Easy dinner recipes is currently our most popular recipe
  collection, closely followed by family dinner recipes.

At taste.com.au we provide recipe content the way
our audience needs it, when and wherever they are.

‘Quick and Easy’ is available for commercial sponsorship, including
content integration and high-impact display opportunities.
MEDIA KIT 2016 - News Corp Australia
Healthy
         Better-for-you recipes for any time or occasion

The ‘Healthy’ vertical is dedicated to health and wellbeing,
from functional food ingredients like turmeric to plant-based
diet meal plans, this vertical delivers fresh solutions to help
keep individuals and families healthy.

• Healthy recipe traffic spikes from Monday to Wednesday
• Aussies are buying 30% more organic snacks
• Our healthy recipe collections have increased in popularity
  in 2016, with salad recipes and healthy main meals in the
  top 5 (out of more than 500 recipe collections).

‘Healthy’ is available for commercial sponsorship, including
content integration and high-impact display opportunities.
Baking
         From sweet to savoury – everything
         a star baker needs

‘Baking’ is our perennial favourite for all things savoury
and sweet.

A dedicated vertical to get all the latest and greatest
baking recipes; from breads and . cakes to pastries and
muffins, ‘Baking’ has everything you need to take the
guesswork out of baking success.

• 107 million baking page views in 2016
• Aussies love baking video content as entertainment
• Easy desserts is the most popular sweet recipe
  collection on site
• Sunday is the most popular day of the week for baking

‘Baking’ is available for commercial sponsorship,
including content integration and high-impact display
opportunities.
Entertaining
         Minimum fuss for maximum wow

Taste.com.au understands that good food and drinks
are at the heart of every celebration. ‘Entertaining’
is the dedicated vertical for fabulous recipes for all
entertaining needs.

Whether our consumers need a dinner party with wow,
cocktails with matching canapes or that special dessert to
share across social, our ‘Entertaining’ vertical delivers
solutions to inspire and challenge.

• 46% of taste users seek wine and meal matching
• 36% are looking for info on making cocktails

‘Entertaining’ is available for commercial sponsorship,
including content integration and high-impact display
opportunities.
Create an impact
            Taste.com.au offers consumers accessible and inspiring solutions across
      multiple touch points, creating a consumers’ base that is highly loyal and engaged.

   Recipe +         Sponsored     Display, mobile +
                                                      Native         Sampling       Video & Social
content creation     content          targeting
ADVERTISING
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