THE AESTHETIC SOCIETY - ENSURE YOUR PRACTICE THRIVES - PRODUCT CATALOG 2017 - 2018
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THE AESTHETIC SOCIETY
P R O D U C T C ATA L O G
2017– 2018
ENSURE YOUR PRACTICE THRIVES
NEW PRODUCTS,
EXCLUSIVELY FOR MEMBERS!
See Page 10.
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For 50 years, The Aesthetic Society has been your trusted
resource for cutting edge aesthetic education, bringing
you the knowledge you need, from the experts you trust.
In an effort to advance the science, art, and safe practice of
aesthetic plastic surgery, the Society offers a variety of products
and services intended to educate, promote patient care, and
ensure the success of yourHelvetica
practice.Neue Thin
Place your order online at surgery.org/shop or by phone at
800.364.2147 or 562.799.2356.
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THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY
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ATTRACT NEW PATIENTS,
BUILD YOUR PRACTICE
ASAPS Members rave that their patients love the
Smart Beauty Guide products and the consumer
website's visitors are hitting record numbers. Put
these tools to work on your behalf today!
Created by branding experts, inspired by consumers,
and designed to bring referrals to your door, Smart
Beauty Guide is a robust campaign exclusively
for Aesthetic Society members, with innovative
elements utilizing all branches of marketing, including
public relations, web, social media, video and print
advertising. This dynamic brand is a multifaceted
campaign designed to create awareness with
prospective patients, and is just one more way The
Aesthetic Society puts your dues to work for you!
The Smart Beauty Guide campaign includes:
• A robust and interactive website (Pg. 2)
• Enhanced Practice Profile Pages (Pg. 3)
• The Smart Beauty Guide for Aesthetic Plastic
Surgery and Cosmetic Medicine brochure (Pg. 4)
• Guide to Facial Rejuvenation (Pg. 5)
• A beautiful line of procedural brochures (Pg. 6-7)
• The entire procedure brochure line available
electronically on Canfield’s ViewMyConsult and
TouchMD (Pg. 8)
• An eye-catching consultation folder (Pg. 9)
WE ARE AESTHETICS THE AESTHETIC SOCIETY
WWW.SURGERY.ORG/SHOP P R O D U C T H I G H LIGHTS 1
Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356
SMART BEAUTY GUIDE - MEMBERS ONLY
SMARTBEAUTYGUIDE.COM
Featuring an engaging, consumer-friendly website,
SmartBeautyGuide.com is the consumer face for the
Aesthetic Society.
HIGHLIGHTS FOR CONSUMERS:
•• Daily aesthetic surgery and cosmetic medicine news stories
•• Some of the industry’s most comprehensive and detailed
procedural information and statistics, including laser and
light-based therapies and injectables, as well as combined
procedures such as mommy makeover and procedures for
men – complete with eye-catching illustrations
•• Safety and planning tools to help consumers research and
prepare for their consultation
•• Engaging video clips on patient safety, emerging trends
and new technologies
•• Patient testimonial videos that share real plastic surgery
stories
•• Questions from patients, answered directly by ASAPS
members, featured on procedure pages
•• Featured local surgeon recommendations and optimized
search easily connects consumers to an aesthetic surgeon
in their area
•• Before-and-after photos to help visualize optimal
procedure results
•• Annual ASAPS procedural statistics highlight the most
popular procedures and growing trends
•• Member profiles are linked with RealPatientRatings so that
prospective patients can instantly see the surgeon’s ratings
and reviews
HIGHLIGHTS FOR MEMBERS:
•• Localization: The Find a Surgeon database uses the latest Google mapping technologies to show
potential patients members who reside in a specific geographic area
•• Your practice on the home page: Purchasers of an Enhanced Practice Profile Page will have the
opportunity to appear on the home page of Smart Beauty Guide
•• A comprehensive metrics dashboard is available at asaps.org. It tells you how many referrals you
receive from Smart Beauty Guide along with providing several other insightful statistics:
o How many potential patients clicked to view your phone number on standard listings
o How many viewed your before and after photos
o How many viewed Ask-A-Surgeon questions you have answered
o How many page views your Enhanced Profile has attracted
•• No penalties for linking:
o M
embers linking to Smart Beauty Guide will have a completely customized experience for
their patients and potential patients with the Find-A-Surgeon database hidden
THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY
2 PRO D UCT H IG H L IG H TS WWW.SURGERY.ORG/SHOP
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SMART BEAUTY GUIDE - MEMBERS ONLY
ENHANCED PRACTICE PROFILE
EXCLUSIVELY FOR MEMBERS AND BETTER THAN EVER!
Sample EPP Smart Beauty Guide, the Society's premier online consumer
resource, has recently reached an all-time high in visitor
traffic and is steadily increasing in viewership every month.
ASAPS Members who hold an Enhanced Practice Profile
(EPP) receive 10% of the website’s monthly traffic - that’s a
10% conversion rate.
Now, you too can enjoy a completely redesigned EPP, which
features a clean, clutter-free design and enhanced usability.
Plus, by placing a direct link to your EPP on your website,
visitors coming to Smart Beauty Guide will see you as the
exclusive, featured surgeon, with all locator functionality
hidden throughout the website.
Many websites offer physician profiles with annual fees
ranging from $3,500 up to $5,000 - with an Aesthetic
Society Enhanced Practice Profile you can get all of the
benefits of a comprehensive online presence for only $699
per year (plus a one-time set-up fee of $399).
BENEFITS:
•• NEW! Subscribers to Real Patient Ratings can now have
your ratings appear on your Enhanced Practice Profile!
•• EPPs consistently get top rankings in major search
engines
•• EPPs receive preferred placement in the Select-A-
Surgeon physician listings, which are fully optimized for
local search
•• Members with EPPs receive up to 3 times as much
Analytics At-A-Glance exposure to consumers as members with a basic listing
GREAT FEATURES, INCLUDING:
•• View At-A-Glance traffic statistics for
your EPP
•• List up to three locations (clinical practices only)
•• Load a video or video playlist on your profile via YouTube
•• Includes links to your practice website and your gallery of
before and after photos
•• Messaging features allow consumers to contact you
directly, generating leads
WANT TO MA XIMIZE YOUR EPP?
•• Answer questions and contribute before and after photos
CODE DESCRIPTION PRICE
to the Smart Beauty Guide photo gallery. The more you
WEB-DEV One-time set-up fee $399 contribute, the better your online presence.
WEB-M17 Annual Maintenance fee $699
WE ARE AESTHETICS THE AESTHETIC SOCIETY
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SMART BEAUTY GUIDE - MEMBERS ONLY
A GORGEOUS
SMART COMPREHENSIVE GUIDE
TO AESTHETIC MEDICINE
BEAUTY SMART BEAUTY GUIDE FOR
GUIDE
FOR AESTHETIC PLASTIC SURGERY
AESTHETIC PLASTIC SURGERY AND
COSMETIC MEDICINE
AND COSMETIC MEDICINE Exclusively for members of The Aesthetic Society
and customized to their practice, the dazzling Smart
Beauty Guide highlights the benefits and techniques
of today’s most popular cosmetic procedures, and
includes explanations of terms commonly used with
laser and light-based therapies. Beautiful illustrations
and eye-catching photography make this brochure
a must-have for any aesthetic practice, and our
proprietary imagery you won’t find anywhere else.
40 pages packed with content, plus 8.5” x 11” cover.
The cover font features a beautiful metallic blue ink.
SMART
BEAUTY Exclusively for members of The Aesthetic Society.
GUIDE
BROUGHT TO YOU BY YOUR EXPERT SOURCE FOR
THE AMERICAN SOCIETY FOR
AESTHETIC PLASTIC SURGERY AESTHETIC SURGERY & COSMETIC MEDICINE
YO UR FACE 2
Sold in packs of 500.
CODE DESCRIPTION PRICING
SBG-1 Smart Beauty Guide 1 pack $2495
2 packs $4490
YOU’vE ChOSEn WELL COnSIDERInG
& ChOSEn SMART ThE DETAILS
The single most important factor This certification guarantees that
in your cosmetic outcome is the your surgeon has completed a
FeeS There are usually four separate fees for cosmetic surgery: the surgeon’s fee, operating room
cost, anesthesia, and implant costs (if applicable). If the surgery is performed in the doctor’s own facility, the
surgeon you select. Choosing an minimum of five years of surgical
operating room cost may be included. Generally, payment is made prior to surgery. Fees vary according to the
aesthetic plastic surgeon is the training following medical school,
complexity of the operation, the location at which the surgery is performed and the type of anesthetic administered.
smart choice. Members of the including an approved residency
Choose your plastic surgeon based on qualifications, not price.
American Society for Aesthetic program in plastic surgery, and has
Plastic Surgery practicing within passed comprehensive oral and
the United States are certified by written exams. ABPS certification
INSurANce As a rule, cosmetic plastic surgery is not covered by insurance. But when a cosmetic
procedure corrects a functional problem, there may be an exception. For example, a breast reduction can correct
the American Board of Plastic qualifies your surgeon to perform
a chronic backache, or an upper eye lift can improve vision impaired by eyelid hooding. In such cases, contact
Surgery (ABPS).* reconstructive and cosmetic plastic
your insurance company prior to surgery to obtain a predetermination of benefits.
surgery of the face and entire body.
Do not be confused by other SurgIcAl FAcIlITy Cosmetic surgery can be safely performed in a hospital, a
official-sounding boards and surgicenter or an accredited office-based surgical facility. If you select a member of the American Society
certifications. The ABPS is for Aesthetic Plastic Surgery, you can be sure that surgeon is operating in an accredited, state-licensed or
recognized by the American Board
of Medical Specialties (ABMS),
Medicare-certified facility. Even when you undergo a nonsurgical procedure, be sure you are in a facility
equipped for emergencies.
FAcEliFT / rHyTIDecTOMy
Today’s facelift techniques are designed to tighten deep tissues, firm up excess loose skin and address volume
which has approved medical
specialty boards since 1934.
Before granting privileges, hospital review committees evaluate training and competency for specific
procedures. Even if you are having surgery in your doctor’s office, hospital privileges to perform the
YOUR FACE changes that occur with aging. The goal of a facelift is to deliver your most youthful and natural look. Heredity, skin
texture and the underlying bone structure of your face all play a role in how many years your facelift will remove
PUT YOUR
There is no ABMS-recognized
procedure you will undergo is an assurance that you are in expert hands. and, to some extent, how long these changes will last.
certifying board with “cosmetic
surgery” in its name. Facelifts are not one size fits all; the procedure is dictated by your facial characteristics. In some, the deeper facial
ANeSTHeSIA
BEST fACE
Some procedures can be performed with a local anesthetic to numb the treated area,
tissues may be repositioned or tightened to restore a more youthful contour and shape. In others, removal or
*If you live outside the United States, together with a sedative that induces relaxation. Occasionally a sedative may also be used to induce relaxation.
check your surgeon’s affiliation with a
addition of fat or other soft-tissue fillers may be necessary to achieve optimal results.
Other surgical procedures may require general anesthesia, providing sleep throughout the procedure. If general
fORWARD
member society of the International
Confederation for Plastic, anesthesia is used, it must be administered by a Board-certified anesthesiologist or certified registered Basic to all facelifts is that excess skin is removed to yield a smoother, firmer facial appearance. One important goal
Reconstructive and Aesthetic Surgery nurse anesthetist. of every facelift is to hide incisions, so that following surgery you can easily camouflage them with hair or makeup.
(IPRAS), or the International Society of The placement and length of incisions vary, depending on the facelift technique that best suits you. A facelift
Aesthetic Plastic Surgery (ISAPS). Plastic
surgeons in Canada are certified by the Surgery rISkS Cosmetic plastic surgery molds and reshapes living tissue, and the results are incision typically starts in the front of the ear, wrapping around the earlobe, with variations going up into the
Cosmetic medical procedures hairline of the temple, or behind the ear. Your doctor will help you determine the best technique to meet your
Royal College of Physicians and not absolutely predictable. No surgeon can offer risk-free surgery or guarantee a perfect result.
Surgeons of Canada. are a blend of both art and science. individual needs.
Pre-AND POST-TreATMeNT INSTrucTIONS Your surgeon may request The American Society for Aesthetic Facelifts can also improve your neck, with your surgeon treating cord-like neck bands through a small
Plastic Surgery has a number of member
medical clearance from your internist, heart doctor or anyone else treating you for a serious medical condition. Once
surgeons who are weekend painters and incision placed under your chin, and through the same incision remove excess fat and tighten neck muscles.
you’re cleared, your plastic surgeon will provide instructions that prepare you for a safe surgery and recovery. You will Excess neck fat can also be removed through a very small incision (or incisions) using liposuction.
sculptors, focusing on the human face
probably be asked to avoid smoking, aspirin and certain other medications. After the procedure, you can expect activity
and form. Plastic surgeons as a whole
restrictions from several days to several weeks. Because it takes time for visible signs of healing to subside, plan significant After your facelift, you may feel tightness or numbness in your face and neck. Some skin discoloration is common
business and social activities after you’ve had sufficient time to heal.
have a strong feeling for beauty. Their microdErmABrASioN
microdErmABrASioN
and you can expect some swelling, which will resolve shortly. Your skin will be sensitive, so you will need to be iNjEcTABlES
goal is to enhance the harmony of your extra careful to apply sun block products daily. You canMicrodermabrasion
apply makeup soon isafter surgery and returnskin
to work In the last ten years there’s been a huge increase in FDA-approved products
superficially abrasive exfoliation that gently removes dead cells from the outside of your
facial features while preserving your within a few weeks. available for office treatment of facial changes due to aging. In the right
skin to stimulate cell turnover and increase blood flow to the skin surface. The microdermabrasion machines use
unique facial character. Facial plastic either a spray of micro-crystals or a crystal-free hand-held device to polish the skin, sloughing off the top layer and hands, improvement can be dramatic. Your plastic surgeon is now equipped
surgery can lift your brow, open up your 1 2 leaving
3 the complexion with a healthy4 glow. Microdermabrasion repairs sun damage and improves skin texture on with treatments to quickly soften creases, restore more youthful contours,
eyes, reshape your nose, reduce prominent the face, neck, décolletage, and hands. and freshen your appearance. These treatments are no substitute for the
ears, contour your cheeks, shape your chin longer-lasting more comprehensive corrections possible with surgery, but
and firm up your neck and jawline. Microdermabrasion is usually performed in a series of treatments to increase benefits and is frequently
are frequently used to complement surgical results and, in many situations,
Sometimes enhancing a single facial combined with a light chemical peel to further enhance results. Although your skin may be slightly pink
are a reasonable alternative. Although less invasive than surgery, their
feature brings your whole face in following treatment, you will be able to immediately return to work and social activities.
effects are generally temporary. Your result will be determined by the
balance, improving overall appearance, product used and the training, skill, judgment, and experience of the
making you appear more youthful and
increasing your self-confidence. AT-HOMe SkIN professional administering your treatment. Two categories of anti-aging
injectables are neuromodulators and soft tissue fillers.
Your face is the first part of you
TreATMeNTS5
that people notice, and a pleasing 1. A facelift corrects visible signs of aging such as deep cheek folds,There areloose
jowls and home skin
skin treatments that improve skin texture and decrease sun damage, fine lines, wrinkles,
on the NeurOMODulATOrS
front and sides of your neck. and also fight acne. These products target ‘dynamic’ creases, those wrinkles that occur with
countenance will help you feel
2. Facelift incisions may be placed within the hairline and within natural contours in front of different facial expressions. By relaxing the specific small muscles you use in
confident and assured. and behind the ears, as shown. Tretinoin, a topical form of vitamin A, marketed as retin-A® or Renova®, is frequently prescribed to treat acne.
creating facial expressions, neuromodulators, such as Botox®, stop you from
3. Skin is then pulled back and the incision closed. It also helps to exfoliate the skin, unclog pores and stimulate cell turnover, thickening the dermis and promoting
wrinkling the overlying skin, which in turn prevents you from deepening
collagen
4. Modified incisions include variations of the ‘short scar,’ with shorter production.
incisions around theItear.
is also beneficial to use tretinoin to prep the skin before having a peel or microdermabrasion.
facial creases in the treated area. Neuromodulators can help soften wrinkle
5. After surgery, the skin on your face and neck will look smoother, firmer and fresher.
Hydroquinone, a lightening agent, improves mild to moderate hyperpigmentation. The effects of hydroquinone areas such as ‘crow’s feet’ or forehead creases. Effects last for three months
may be enhanced when used with a tretinoin regimen. or more. Brands introduced in the United States are variations of the
4 YOUR FACE YO UR FACE 5 botulinum toxin A molecule and include Botox®, Dysport®, and Xeomin®.
Sunscreens, especially those with zinc oxide or titanium dioxide, are important in maintaining healthy skin and
• Customized to Your Practice
preventing future damage from ultraviolet rays. Use sun protection daily, rain or shine, not just when you know
you will be exposed.
• Proprietary Illustrations
1 2
• Beautiful Photos You Won’t Find Anywhere Else!
1. A glycolic acid peel is a light treatment that gently penetrates the uppermost layers
of your skin to reduce the visible effects of aging and sun damage.
2. Microdermabrasion is a popular technique that uses a stream of micro-crystals
and suction to gently “polish” your skin, leaving your complexion healthy and glowing.
16 YO UR sk in YOUR skin 17
THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY
4 PRO D UCT H IG H L IG H TS WWW.SURGERY.ORG/SHOP
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SMART BEAUTY GUIDE - MEMBERS ONLY
THE GUIDE TO FACIAL
GUIDE TO FACIAL REJUVENATION CONTAINS THE
REJUVENATION MOST RECENT AESTHETIC
PROCEDURES YOUR PATIENTS
ARE ASKING FOR!
CUSTOMIZABLE WITH PHOTO,
BIO & PRACTICE INFO
Filled with vetted Smart Beauty Guide content and
proprietary illustrations and photography, the Guide to
Facial Rejuvenation is customizable with your photo,
bio, and practice information. Covering essential
skin care, cosmetic medicine, and aesthetic surgical
procedures for the face, this brochure is sure to
appeal to the patient seeking detailed education on
the latest facial techniques.
SMART 24 pages plus customizable cover. 8.5” x 11”.
BEAUTY Exclusively for members of The Aesthetic Society.
GUIDE
BROUGHT TO YOU BY
Sold in packs of 500.
THE AMERICAN SOCIETY FOR
AESTHETIC PLASTIC SURGERY
FAC IAL REJ UVEN AT IO N 1
CODE DESCRIPTION PRICING
SBG-FR Guide to Facial Rejuvenation 1 pack $1495
2 packs $2490
• Customize with Your Practice Info, Bio and Photo
• Latest Cosmetic Medicine Techniques, Including
Non-Surgical Chin Fat Treatment
• Beautiful Illustrations and Photography
WE ARE AESTHETICS THE AESTHETIC SOCIETY
WWW.SURGERY.ORG/SHOP P R O D U C T H I G H LIGHTS 5
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SMART BEAUTY GUIDE - MEMBERS ONLY
ESSENTIAL PATIENT BREAST
BROCHURES FROM OUR ABDOMINOPLASTY
FLATTE R & FIRM E R
AUGMENTATION
E NHANCE & E M PO WE R
BREAST LIFT
E N H A N C E & E L E V AT E
BESTSELLING LINE!
These sleek brochures cover an array of the most
popular cosmetic surgical procedures, educating your
patients on the procedure’s benefits, surgical process,
recovery, safety, risks, results, and other important
information. Exclusively for members of the Aesthetic
Society, these 12 and 16 page brochures are perfect for
mailing in a standard envelope and feature a beautiful
metallic blue band around the cover. 4” x 9”.
Sold in packs of 50.
PB-1 PB-2 PB-3
BREAST BROW LIFT EYELID SURGERY FACELIFT LIPOSUCTION MOMMY
REDUCTION R E S TO R E & R E F R E S H R E V E AL & RE JUV E NATE RE STO RE & RE FRE SH SLIM M ING & SLE E K MAKEOVER
N U AN C ED & N ATU R AL REFRESH & REN EW
SMART SMART
BEAUTY BEAUTY
GUIDE GUIDE
BROUGHT TO YOU BY
BROUGHT TO YOU BY THE AMERICAN SOCIETY FOR
THE AMERICAN SOCIETY FOR AESTHETIC PLASTIC SURGERY
AESTHETIC PLASTIC SURGERY
PB-4 PB-5 PB-6 PB-7 PB-8 PB-9
SURGERY ENHANCEMENTS AESTHETIC BUTTOCKS
OF THE NOSE FOR MEN VAGINAL SURGERY ARM & THIGH LIFT
R ESH APE & R EFI N E
ENHANCEMENT RE SHAPE & RE STO RE
TI G HTE N & TO NE R E STO RE & RE FRE SH FULL & FIRM
SMART SMART
BEAUTY BEAUTY
GUIDE
BROUGHT TO YOU BY
GUIDE
BROUGHT TO YOU BY
THE AMERICAN SOCIETY FOR THE AMERICAN SOCIETY FOR
AESTHETIC PLASTIC SURGERY AESTHETIC PLASTIC SURGERY
PB-10 PB-11 PB-12 PB-13 PB-14 PB-15
THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY
6 PRO D UCT H IG H L IG H TS WWW.SURGERY.ORG/SHOP
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SMART BEAUTY GUIDE - MEMBERS ONLY
BROUGHT TO YOU BY YOU’VE CHOSEN WELL
THE AMERICAN
SOCIETY FOR AESTHETIC AND CHOSEN SMART
PLASTIC SURGERY A MEMBER OF THE AMERICAN
SOCIETY FOR AESTHETIC PROCEDURAL
With a member of
PLASTIC SURGERY STEPS
the American Society for All members of the American Society for
Aesthetic Plastic Surgery, Aesthetic Plastic Surgery in the United States STEP 1 / ANESTHESIA
you can rest easy, knowing
are certified by the American Board of Plastic Medications are administered for your comfort
you are in good hands.
Surgery (ABPS).* This certification guarantees during the surgical procedure. Your surgeon will
that your surgeon has completed a minimum recommend whether general anesthesia or
of five years of surgical training following intravenous sedation is the best option for you.
medical school, including an approved residency
STEP 2 / THE TECHNIQUES
PREPARING
program in plastic surgery, and has passed
Place Your Practice comprehensive oral and written exams. ABPS
certification qualifies your surgeon to perform
reconstructive and cosmetic plastic surgery of
Most facelift techniques focus on the lower facial
areas, such as the jawline, jowls, and cheeks. A
facelift can also focus on the midface or the fore- FOR SURGERY
Contact Sticker Here the face and entire body.
Do not be confused by other official
head. In some patients, deeper facial tissues may
be repositioned or tightened to restore a more
Preparation for surgery begins after your plastic
surgeon examines you and discusses the details QUESTIONS
sounding boards and certifications. youthful contour. In others, removal or addition of the procedure. Your plastic surgeon will TO ASK MY SURGEON
The ABPS is recognized by the American Board of fat or other soft tissue fillers may be necessary provide thorough preoperative instructions
of Medical Specialties (ABMS), which has to achieve the best results. Today, many different and may recommend that you achieve certain FEEDBACK ABOUT MY CASE,
approved medical specialty boards since 1934. techniques exist with outcomes that are weight goals before surgery or make other GOALS, AND PROCEDURE
There is no ABMS-recognized certifying board with consistently reliable and safe and produce lifestyle changes to help improve your results and 1. Am I a good candidate for a facelift?
SMART
“cosmetic surgery” in its name. durable results, which your surgeon will discuss minimize possible complications. Regardless of
2. Are the results I am seeking reasonable
with you. Your incisions will depend on the area the type of surgery to be performed, drinking
By choosing a member of the American Society and realistic?
BEAUTY of the face that is targeted and the amount of lots of water before and after is very important
for Aesthetic Plastic Surgery, you can be assured 3. Do you have facelift before-and-after photos
for safe recovery and optimal outcomes.
that your surgeon is certified by the ABPS. change you want. I can look at for this procedure?
GUIDE
BROUGHT TO YOU BY
*If you live outside the United States,
Before your procedure, your surgeon
will discuss with you:
4. Where will my incisions be?
5. Will my scars be visible?
check your surgeon’s affiliation with a
THE AMERICAN SOCIETY FOR
AESTHETIC PLASTIC SURGERY
member society of the International A facelift corrects
• The impact that smoking and tobacco 6. What kind of anesthesia do you
Confederation for Plastic, visible signs of aging products have on your surgery. Your surgeon recommend for me?
© 2013 The American Society For Aesthetic Plastic Surgery Reconstructive and Aesthetic such as deep cheek folds, may recommend that you be tobacco and
7. What are the costs associated with
Surgery (IPRAS), or the jowls, and loose skin on tobacco product free, including nicotine
the front and sides of my facelift?
International Society of patches, gum, and cigarettes.
Aesthetic Plastic Surgery your neck. 8. What can I do to help get the best results?
(ISAPS). Plastic surgeons in • The importance of avoiding taking aspirin,
Back Cover Canada are certified by the
Royal College of Physicians
and Surgeons of Canada.
THEBROUGHT
AMERICAN
FOR AESTHETIC
SOCIETY
TO YOU
PLASTIC
THE AMERICAN
BY
SURGERY
SOCIETY
nonsteroidal anti-inflammatory medications
(NSAIDS: Advil, Motrin, Aleve), and
vitamins or homeopathic regimens prior to
POST-OPERATIVE QUESTIONS
1. What kind of recovery period can I expect,
FOR AESTHETIC PLASTIC SURGERY and when can I resume normal activities?
the surgery, since these can increase bleeding. 2. What are the risks and complications
• Recent facial procedures you may have had, associated with my procedure?
such as lasers, injectables, peels, and topical 3. How are complications handled?
treatments, because these can effect the
evaluation and timing of your surgery.
Your facelift may be performed in a hospital or
an outpatient surgical facility. If it is done on an
outpatient basis, arrange for someone to drive
you home after surgery and stay with you for at
least the first night following your procedure—
unless you and your surgeon have decided on
other postoperative recovery options.
CODE DESCRIPTION PRICING
PB-1 Abdominoplasty
PB-2 Breast Augmentation
PB-3 Breast Lift 1- 5 Packs
PB-4 Breast Reduction $54 per pack
PB-5 Brow Lift ($1.08 per piece)
PB-6 Eyelid Surgery
PB-7 Facelift 6- 15 Packs
$49 per pack
PB-8 Liposuction
($0.98 per piece)
PB-9 Mommy Makeover (includes Tummy Tuck,
Breast Augmentation, Breast Lift, and
Liposuction) 16+ Packs
PB-10 Surgery of the Nose $43 per pack
PB-11 Enhancements for Men (includes ($0.86 per piece –
Gynecomastia, Liposuction, Facial a 20% savings!)
Contouring, and Eyelid Surgery)
PB-12 Aesthetic Vaginal Surgery
PB-13 Buttocks Enhancement (includes autologous
fat transfer, buttock lift, and buttock implants)
PB-14 Arm & Thigh Lift
PB-15 Dramatic Weight Loss (Body contouring
surgeries included are panniculectomy, extended
abdominoplasty, lower body lift, brachioplasty,
thigh lift, breast lift, and face and neck lift)
WE ARE AESTHETICS THE AESTHETIC SOCIETY
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SMART BEAUTY GUIDE - MEMBERS ONLY
ABDOMINOPLASTY
F L AT T ER & F IR M ER
IMAGINE THESE 15 BEAUTIFUL
BREAST
AUGMENTATION
E NHANCE & E MP OW E R PROCEDURAL BROCHURES
ON YOUR FAVORITE
BREAST LIFT
E N H A N C E & E L E V AT E
BREAST
REDUCTION
INTERACTIVE PRODUCTS
NUA NCED & NA TURA L
BUTTOCKS
ENHANCEMENT
FULL & FI RM
Partnering with the premier interactive service providers in
the aesthetic plastic surgery specialty, The Aesthetic Society
is pleased to offer our elegant procedural brochure line
exclusively on products produced by Canfield Imaging Systems
BROW LIFT
RESTORE & REFRESH and TouchMD. Canfield offers the brochures through their
EYELID SURGERY
RE V E AL & RE JUV E NAT E
ViewMyConsult™ integrated web portal, which also provides
FACELIFT
RE S T ORE & RE FRESH
access to your patient’s personal aesthetic simulations and
LIPOSUCTION clinical photographs. TouchMD offers the brochures through
their Consult App and Patient Experience Web portal and
SL IMMING & SL EEK
ARM & THIGH LIFT
iOS apps, which also provides access to the patients clinical
RE SHAP E & RE ST ORE
photographs, image markups, recommendations, homework,
SMART
BEAUTY
GUIDE
and practice educational library.
BROUGHT TO YOU BY
THE AMERICAN SOCIETY FOR
AESTHETIC PLASTIC SURGERY
SMART
BEAUTY
Exclusively for members of The Aesthetic Society.
GUIDE
BROUGHT TO YOU BY
Purchase either the entire suite of fifteen brochures or only
THE AMERICAN SOCIETY FOR
MOMMY
AESTHETIC PLASTIC SURGERY
MAKEOVER
REFRESH & REN EW
SURGERY
OF THE NOSE
RE S HAP E & RE F I NE
those that align with your specialty. A one year subscription
ENHANCEMENTS
FOR MEN entitles your practice to unlimited usage of the brochures you
select on these interactive systems.*
TIGH TE N & TO NE
AESTHETIC
VAGINAL SURGERY
RE STO RE & RE F RE SH
SMART
BEAUTY
GUIDE
BROUGHT TO YOU BY
THE AMERICAN SOCIETY FOR
AESTHETIC PLASTIC SURGERY
SMART
BEAUTY
GUIDE
BROUGHT TO YOU BY
THE AMERICAN SOCIETY FOR
AESTHETIC PLASTIC SURGERY
*Subscriptions to these procedural brochures
are available through Canfield Imaging Systems
and TouchMD and include unlimited usage,
practice-wide, for one year, per platform.
To place an order for these products on
Canfield Imaging Systems please contact
them at info@canfieldsci.com, or by phone
at 800.815.4330.
To place an order for these products
on TouchMD, please contact them at
support@touchmd.com, or by phone at
435-867-0077.
Make sure to let them know you are a member
of The Aesthetic Society.
THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY
8 PRO D UCT H IG H L IG H TS WWW.SURGERY.ORG/SHOP
Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356SMART BEAUTY GUIDE - MEMBERS ONLY
THIS SLEEK AND DISTINCTIVE
FOLDER HOLDS IT ALL
EYE-CATCHING CONSULTATION
FOLDERS
Featuring The Aesthetic Society’s exclusive Smart
Beauty Guide images, these beautiful portfolios are
a terrific way to convey all of the elements of the
Smart Beauty Guide brand to your patients.
Just the right size to hold the Smart Beauty Guide
WELCOME TO OUR PRACTICE and Procedural Brochures, you can also include your
own marketing brochures, as well as a business card.
9” x 12”.
Exclusively for members of the Aesthetic Society.
Sold in packs of 100.
CODE PRICING
SBG-CF $125
KNOWLEDGE
IS A BEAUTIFUL THING
You’re smart, inquisitive, and always pushing
yourself to be the best you can be. You want to
SMART
BEAUTY
look and feel terrific, and the time has come to
do something about it. The single most important
factor in your cosmetic outcome is the surgeon
you select.
GUIDE
As a member of The American Society for Aesthetic
Plastic Surgery, the aesthetic plastic surgeon you’re
seeing today is board certified, specializing in
cosmetic surgery of the face and body. This broad
experience in cosmetic procedures, continuing
education in current techniques, and solid FOR AESTHETIC PLASTIC SURGERY
professional reputation means that you can AND COSMETIC MEDICINE
rest easy, knowing you’re in good hands.
WELCO
SMART
BEAUTY
GUIDE
BROUGHT TO YOU BY
THE AMERICAN SOCIETY FOR
AESTHETIC PLASTIC SURGERY
SMART
BEAUTY
GUIDE
BROUGHT TO YOU BY
THE AMERICAN SOCIETY FOR
AESTHETIC PLASTIC SURGERY
© 2013 The American Society
F o r Ae s th e t ic Pla s tic Su r g e r y
Insert Your Place Your Practice
Business Card Contact Sticker Here*
*See page 16 for more information
WE ARE AESTHETICS THE AESTHETIC SOCIETY
WWW.SURGERY.ORG/SHOP P R O D U C T H I G H LIGHTS 9
Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356as consumer
MEMBER EXCLUSIVES
NEVER BUY OR LEASE A USELESS PIECE
OF EQUIPMENT AGAIN!
INTRODUCING THE SURGEON AS CONSUMER
4
Surgeon
SOLUTION – THE SITE WHERE YOU WRITE THE as consumer
REVIEWS--AND USE THEM!
How many of us have been approached to buy or lease the latest 510K device,
only to find it later serving as a very expensive coat rack? While the ones that
live up to their promise are a big hit with patients and practice—what about the
ones that don’t live up?
Society members have long asked for help, and here it is! The Surgeon as
Consumer Solution (SAC) is a closed site, accessible only through ASAPS.org
and only for active ASAPS members. It uses a simple star rating system to rank
equipment on everything from clinical efficacy to ROI.
Visit asaps.org now, log-in, click on “Surgeon as Consumer,” and you have
fellow surgeons’ device reviews at your fingertips—and the ability to share your
views with others. All completely free— an ASAPS benefit of membership!
THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY
10 PRO D UCT H IG H L IG H TS WWW.SURGERY.ORG/SHOP
Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356MEMBER EXCLUSIVES
NEW! THE AESTHETIC NEURAL
NETWORK (ANN)
A COMPLIMENTARY ASAPS MEMBER
PRACTICE BENCHMARKING TOOL
Imagine, with Just One Click:
•• Charting Your Practice Growth
•• Discovering Areas You Can Improve
•• Benchmarking Yourself Against Your Peers
o All of this with NO data entry required
The Aesthetic Neural Network is a new benefit for members that harnesses the power of
your own data to let you benchmark your practice among those of your peers in a safe,
private, and secure environment.
HOW DOES IT WORK?
A piece of plug and play equipment is delivered to your office that “reads” your data and
transfers it to a highly secure cloud environment. Your data is then put through a series of
processes that allows for a universal language: for example, liposuction is liposuction, not
Dr. Smith’s exclusive body contouring program, which lets you compare your practice to
those of others in a common nomenclature – and to see how you’re doing on many of your
critical endpoints.
HOLD ON – WHAT’S A “CLOUD ENVIRONMENT”?
It’s a fancy term for hosting your data on the internet instead of on a server. The ANN cloud
has the highest level of security possible today (HITRUST). As opposed to “public clouds”
– think Amazon or Google – ours is a private cloud only for individual ASAPS members.
Its’s a level of security you most likely don’t have in your office.
WHY SHOULD I GIVE YOU MY DATA?
You aren’t obligated to let us use your deidentified data of course, but we can’t offer the
service without it. The data is aggregated to allow it to be delivered back to you in the form
of usable reports or dashboards that will help you pin point practice deficiencies – and
practice areas of excellence too. Unlike other systems you can actually measure your
performance against others. You won’t know whose data it is – it’s all deidentified.
OK SO I CAN BENCHMARK MY PERFORMANCE.
MY PRACTICE IS VERY SUCCESSFUL NOW, WHY SHOULD I
GET INVOLVED IN THIS?
Maybe you shouldn’t. ANN isn’t a one size fits all solution and maybe you don’t need to
know how you’re doing competitively. But if you’re just starting out, or would like to see a
higher ROI, or maybe are getting ready to sell or take on a new partner, this is information
you literally cannot get anywhere else. And what if you want to know exactly how much
of your practice revenue and expense comes from each procedure, which procedures
generate the most follow-up business, and whether your revenue profile is changing year to
year? ANN can tell you that, and a lot, lot more, for free.
Continued on next page ...
WE ARE AESTHETICS THE AESTHETIC SOCIETY
WWW.SURGERY.ORG/SHOP P R O D U C T H I G H LIGHTS 11
Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356MEMBER EXCLUSIVES
WHO IS DEVELOPING THIS?
C-level developers, security experts and data analysts. The team is led by
AnzuMedical, the same group that brought you RADAR.
WHY ARE YOU PROVIDING THIS SERVICE –
WHAT’S IN IT FOR ASAPS?
As a member organization, we are always looking for high return on your
dues investment and helping your practice grow is high on the list for
most members.
The aggregated data in ANN can be used for research, advocacy, patient
safety issues – the list is only restricted by your imagination.
For more information on the Aesthetic Neural Network, please contact
ASAPS at 562.799.2356 or asaps@surgery.org.
*Free to First 100 ASAPS Members!
Easy to understand dashboards with multiple filters and drill down functionality
allows you to track your practice's success--and improve areas in need!
THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY
12 PRO D UCT H IG H L IG H TS WWW.SURGERY.ORG/SHOP
Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356Are You Making the Most
of the ASAPS Advantage Provider Program?
The Advantage Provider Each ASAPS Advantage When you purchase
Program was created to Provider is rigorously a product from an
provide members with vetted, carefully selected Advantage Provider, you
pre-negotiated special and has agreed to are also helping The
pricing on products and uphold our strict ethical Aesthetic Society offset
services, to enhance standards. costs, which helps keep
practice performance. your membership fees
as low as possible.
ASAPS.CLOUD POWERED BY RONAN SOLUTIONS
The Aesthetic Society is pleased to announce ASAPS.CLOUD—a new
service, brought to you by ANZU®—the creators of RADAR Resource, and
Iron Medical Systems®—a leading provider of secure private medical
clouds. As the newest ASAPS Advantage Program provider, ASAPS.CLOUD
is the first HITRUST® certified, aesthetic and plastic surgery-specific cloud offering in the world.
For more information, please contact Ronan Solutions (partnership of Anzu & Iron Medical
Systems) at 602.884.8330, or by email at sales@ronansolutions.com.
Reviews are the single strongest strategy to
power your website and all of your marketing.
RealPatientRatings generates dozens of 100% verified reviews fast. Powerful content marketing
boosts rankings, increases traffic and enhances your online reputation. Patient feedback and
actionable data increase revenue, retention, and referrals.
RealPatientRatings offers its patient rating services at a reduced rate for ASAPS members.
800.267.1228, extension 106 • www.realpatientratings.com
WE ARE The American Society forAesthetic Plastic Surgery
Shaping the Future of Smart Beauty®
AESTHETICS. www.surgery.org/emsThe Business of
Launching Your Practice
The ASAPS Gift of Expert Advice
Experienced
Insights
Breast and Body
Contouring
Interaction. Involvement. Inspiration
Thursday, October 19–
Supported By Saturday, October 21, 2017
The Intercontinental Mark Hopkins
San Francisco, CA
3rd Annual Residents’ Symposium WE ARE
AESTHETICS.
Chair: Salvatore Pacella, MD, MBA WE ARE September 8 –10, 2017
AESTHETICS.
Co-Chair: Gary Tuma, MD SHIELD Center, New York City, NY
www.surgery.org/breastandbody2017
www.surgery.org/residents2017
ASAPS LAS VEGAS 2018 THE AESTHETIC MEETING 2018
FACIAL & RHINOPLASTY
SYMPOSIUM April 26–May 1, 2018
Exhibits Open April 28–30, 2018
February 1–3, 2018
Helvetica Neue Light
The Cosmopolitan of Las Vegas Jacob K. Javits
Las Vegas, NV Convention Center
Chair: Charles Thorne, MD
New York, NY
Helvetica Neue Thin
Co-Chair: Louis Bucky, MD
Experience the
Global Gathering
of Aesthetic Helvetica Neue Light
Innovators and
Helvetica Neue Thin & Light
Experts
THE ANNUAL MEETING OF
The American Society for Aesthetic Plastic Surgery, Inc.
and Aesthetic Surgery Education and Research Foundation
Helvetica Neue Thin
s Intimate Learning Environment
s Exceptional Education
s Cadaver Labs Available
CME Available
14
www.surgery.org/face2018 www.surgery.org/meeting2018 Helvetica Neue Thin & LightMEMBER EXCLUSIVES
ASAPS MEMBERSHIP CERTIFICATE Active Member
SHARE YOUR EXPERTISE WITH YOUR
PATIENTS
Exclusively for Active and International Active members of The
The American Society for Aesthetic Plastic Surgery is the world’s preeminent medical society devoted exclusively to aesthetic
plastic surgery and cosmetic medicine of the face and body. Membership is by invitation only. Members must be appropriately
certified and meet all rigorous eligibility requirements of the Society, including the completion of an established number
Aesthetic Society. Our updated membership certificate now features
of aesthetic surgical procedures, participation in continuing medical education, an obligation to abide by the
Society’s stringent Code of Ethics, and share the Society’s commitment to patient safety.
a beautifully embossed Society logo, is personalized with your name John Doe, MD
having been found fully qualified, is hereby duly elected as an Active Member of the
and credentials and is finished with an impressive gold border. American Society for Aesthetic Plastic Surgery, with all the benefits and obligations provided thereby.
PRESENTED ON THE 14th DAY OF NOVEMBER 2014
Accentuate your credentials and position your practice as a center
of excellence by adding these certificates to patient rooms or your
PRESIDENT SECRETARY
waiting area.
CODE DESCRIPTION SIZE PRICE
M.CERT Certificate 13.15” x 18” $80
M.CERT-DUP Additional Certificate 13.15” x 18” $65
CERTIFICATE OF ADVANCED
EDUCATION IN COSMETIC SURGERY
EDUCATIONAL ACCOMPLISHMENTS ARE
IMPORTANT TO PATIENTS
These exclusive certificates document CME credits related to your
primary area of practice management, and communicates to your
patients your achievements in continuing education.
CODE DESCRIPTION SIZE PRICE
CME-CERT One Certificate 11” x 14” $80
CME-CERT.DUP Duplicate Certificate 11” x 14” $65
To obtain a list of requirements and an application for the
Certificate of Advanced Education in Cosmetic Surgery, please
go to: www.surgery.org/cae
COMPLIMENTARY: CERTIFICATE OF Active Member
SPECIAL RECOGNITION FOR COMMUNITY The American Society for Aesthetic Plastic Surgery, Inc.
SERVICE AND VOLUNTEERISM Certificate of Appreciation of Special Recognition for Community Service and
Volunteerism
Awarded to:
EXCLUSIVELY FOR AESTHETIC SOCIETY Active Member, MD
The American Society for Aesthetic Plastic Surgery is the world’s preeminent medical society devoted exclusively to aesthetic
plastic surgery and cosmetic medicine of the face and body. Membership is by invitation only. Members must be appropriately
certified and meet all rigorous eligibility requirements of the Society, including the completion of an established number
of aesthetic surgical procedures, participation in continuing medical education, an obligation to abide by the
MEMBERS
Society’s stringent Code of Ethics, and share the Society’s commitment to patient safety.
The American Society for Aesthetic Plastic Surgery recognizes the
John Doe, MD
involvement of its members in service in their communities and volunteerism.
Awarded January 2016
having been found fully qualified, is hereby duly elected as an Active Member of the
The Aesthetic Society recognizes its members’ outstanding American Society for Aesthetic Plastic Surgery, with all the benefits and obligations provided thereby.
PRESENTED ON THE 14th DAY OF NOVEMBER 2014
contributions to their communities and the world by awarding the James C. Grotting, MD
President
Daniel C. Mills, II, MD
President-Elect
Certificate of Special Recognition for Community Service and
PRESIDENT SECRETARY
Volunteerism.
CODE DESCRIPTION SIZE
CSR Certificate of Special Recognition 8.5” x 11”
WE ARE AESTHETICS THE AESTHETIC SOCIETY
WWW.SURGERY.ORG/SHOP P R O D U C T H I G H LIGHTS 15
Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356MEMBER EXCLUSIVES
PERSONALIZED LABELS
ATTRACTIVE AND EYE-CATCHING
Show you’re a member of The Aesthetic Society by utilizing
these beautiful personalized mailing labels.
Format A Format B
S-500 Qty. 500 $105
S-1000 Qty. 1000 $160
S-2000 Qty. 2000 $220
To order this product, please complete the Product Customization Form on page 24
ASAPS MEMBERSHIP PLAQUE
LET YOUR PATIENTS KNOW YOU’RE AN
EXPERT IN AESTHETIC SURGERY!
This exclusive Aesthetic Society membership plaque,
personalized with your name, is an impressive credential
for any waiting room, exam room, or private office. Silver-
toned metal with satin finish. ASAPS logo photo-engraved in
signature burgundy, with your
name in black.
CODE DESCRIPTION SIZE
PRICE
PLQ-1 Large Wall Plaque 12”x14”
$475
PLQ-2 Small Wall Plaque 5”x7”
$400
To order this product, please complete the Product Customization Form on page 24
THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY
16 PRO D UCT H IG H L IG H TS WWW.SURGERY.ORG/SHOP
Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356PRACTICE MANAGEMENT
PERFECT FOR MEMBERS & GUEST
SURGEONS ALIKE!
YOU | REALIZED
CUSTOMIZABLE WITH PHOTO AND
PRACTICE INFORMATION
Your patients will love these practice marketing brochures,
available for purchase by ASAPS Members, Candidates for
Membership, and board certified plastic surgeons. These
attractive 8 panel brochures are an ideal way to inform YR-1 YR-2
prospective patients about the most popular cosmetic
procedures, in an easy-to-read format. Personalized with
your photo, name and practice identity, the You | Realized
brochures are an essential education tool, highlighting
important procedural information, what to consider when
choosing surgery, and the importance of selecting a board
certified aesthetic plastic surgeon. The brochure opens as a
gatefold, fitting into a standard mailing envelope or brochure
rack. 4”x9”.
For board certified plastic surgeons.
SOLD IN SETS OF 50 BROCHURES PER TITLE,
WITH A MINIMUM TOTAL ORDER OF 500. YR-3 YR-4 YR-5
BROCHURE
TYPES OF ENHANCEMENTS THE DOCTOR YOU CHOOSE SURGERY, RECOVERY
BREAST AUGMENTATION, also known as Make certain your surgeon in the United States is & RESULTS
augmentation mammaplasty, breast enlargement or certified by the American Board of Plastic Surgery
You may be asked to undergo a medical evaluation
breast implants, increases or restores breast size using (ABPS).* This certification guarantees that your
or to have lab tests prior to surgery. In some instances
silicone gel implants, saline implants or in some cases, surgeon has completed a minimum of five years of
your plastic surgeon may recommend that you
fat transfer. One of the most popular and frequently surgical training following medical school, including
lose weight, engage in exercises to strengthen your
performed aesthetic surgery procedures, breast an approved residency program in plastic surgery,
abdominal muscles, or make other lifestyle changes
augmentation has a long and successful track record and has passed comprehensive oral and written
before surgery to help improve your results and
in satisfying women who wish to enhance, regain or exams. ABPS certification qualifies your surgeon
minimize possible complications. Your surgeon
restore balance to their figures. to perform reconstructive and cosmetic plastic
will discuss with you the impact that smoking and
surgery of the face and entire body.
BREAST LIFT, also known as mastopexy and tobacco products have on your surgery, as well as the
breast lift surgery, a breast lift addresses sagging Do not be confused by other official sounding importance of avoiding aspirin, nonsteroidal anti-
BODY YR-1
and uneven breasts, decreased breast volume and boards and certifications. inflammatory medications (NSAIDS: Advil, Motrin,
drooping nipples and stretched areolas (the darker
TYPES OF BREAST IMPLANTS Aleve), and vitamins or homeopathic regimens before
The ABPS is recognized by the American Board surgery, since these products can increase bleeding.
area surrounding the nipples), recreating a youthful SALINE FILLED BREAST IMPLANTS of Medical Specialties (ABMS), which has approved
shape and lift. If there is too little or too much breast are filled with sterile salt water. They may be pre-filled Drinking lots of water before and after the procedure
medical specialty boards since 1934. There is no
volume, a breast augmentation or breast reduction to a predetermined size, or they may be filled at the is essential for safe recovery and optimal outcomes.
ABMS-recognized certifying board with “cosmetic
might be recommended. time of surgery to allow for minor modifications in The type of anesthesia recommended for you will
surgery” in its name.
implant size. be explained prior to your procedure.
BREAST REDUCTION, also known as By choosing a member of the American Society for
reduction mammoplasty, reduces the size of SILICONE FILLED BREAST IMPLANTS Aesthetic Plastic Surgery or the American Society Breast enhancement surgery is usually performed
your breasts and reshapes them so that they are are filled with soft, elastic gel and can come in a variety of Plastic Surgeons, you can be assured that your on an outpatient basis or with a brief hospital stay.
BREAST YR-2
proportionate to the rest of your body and are of shapes. All silicone breast implants are pre-filled and surgeon is certified by the ABPS. You should arrange for someone to drive you home
no longer a source of physical discomfort. may require a longer incision for implant placement. and to stay with you for the next day or two.
* If you live outside the United States,
BREAST RECONSTRUCTION, also known COHESIVE GEL BREAST IMPLANTS, check your surgeon’s affiliation with a Your surgeon will provide complete instructions
as reconstructive mammaplasty or postmastectomy also known as “gummy bear” or “form stable” member society of the International
on preoperative and postoperative care. Read
Confederation for Plastic, Reconstructive
surgery, includes a variety of procedures performed implants, are filled with a cohesive gel, made of and Aesthetic Surgery (IPRAS), or the instructions carefully to ensure that you fully
to restore the form and shape of the breast, following crosslinked molecules of silicone, which makes it the International Society of Aesthetic understand them and know what to expect before,
mastectomy or lumpectomy surgery. Discussing a bit thicker and firmer than traditional silicone Plastic Surgery (ISAPS). Plastic
surgeons in Canada are certified
during, and after your procedure.
your cancer surgery with a plastic surgeon before implants and enables it to maintain its shape. by the Royal College of Physicians
undergoing mastectomy is crucial, because the Typically, these implants are inserted through an and Surgeons of Canada. Scars are a normal outcome of surgery. In many
cases, scars can be placed inconspicuously within
EYES YR-3
proposed cancer removal surgery may significantly inframammary incision, just under the breast.
affect the choices and the results of any type of natural contours and creases of the breast or where
breast reconstruction. FAT TRANSFER removes fat from an area of a modest bra can conceal the scars.
your body where there are abundant fat cells (thighs,
BREAST REVISION, also known as breast abdomen, and hip) by liposuction, and then through The results of breast enhancement can be long-
implant replacement, involves removal and/or a process of careful preparation and refinement, the lasting. Make sure to keep in contact with your
replacement of saline or silicone breast implants, is fat cells are re-injected into the breast. This procedure plastic surgeon on a yearly basis.
performed to change the size or type of your implants is currently considered experimental, due to a limited
and to correct any irregularities from your previous history of data, but the process has shown promise.
breast operation(s). The overall goal is to restore a Your plastic surgeon can tell you more about its
youthful breast contour and appearance. benefits and limitations.
FACE YR-4
Brochure Folds Out to Four Panels
SKIN YR-5
YOU...
THE WAY YOU WANT TO BE BREAST ENHANCEMENT
Whether you’ve always wanted to enhance or improve Body image can be important for many women,
certain features, or are considering aesthetic plastic but heredity, pregnancy, weight gain or loss, and even
surgery to help your outside match the way you feel aging can result in changes to the size, shape and
inside, a board certified aesthetic plastic surgeon can overall appearance of your breasts. These changes
ASAPS MEMBER/
help. Through a personal consultation, an aesthetic can affect your body image and your self-confidence.
plastic surgeon can learn about your goals and provide
insight and options for achieving the results you desire. Breasts are mainly composed of soft tissue,
With the help of a board certified aesthetic plastic not muscle. Therefore, fitness cannot change the
QUANTITY CANDIDATE NON-ASAPS
surgeon, you can be the best YOU possible. shape of your breasts. Only breast enhancement
can permanently reshape your breasts. Breast
enhancement procedures can dramatically improve
the size and shape of your breasts, bringing your
Jonathan D. Smith, MD
body into better proportion. Cosmetic Plastic Surgery Center
0000 West Main Street, Suite 000
Among the results for many women are a more Anytown, Illinois 00000
$73 per pack $86 per pack
positive body image and enhanced self-confidence.
Telephone: (000) 000-0000
500-1000
E-mail: drsmith@surgery.org
Sold in
WHEN TO CONSIDER
BREAST ENHANCEMENT Website: www.drsmith.com
($1.46 per piece) ($1.72 per piece) • If you want a better proportioned
or more appealing figure
increments of • If you wish your clothes fit better
• When pregnancy, weight loss or aging has
affected the size and shape of your breasts
50 brochures • To restore symmetry if one of your breasts
is smaller than the other
$51 per pack $60 per pack
per title. 1100-1500
($1.02 per piece) ($1.20 per piece) For more educational information about
all aesthetic plastic surgery procedures
and cosmetic medicine, please visit
Minimum total
www.smartbeautyguide.com
order is 500
NOTE: Only models are depicted in this brochure.
$44 per pack $56 per pack © This is a product of the American Society for
1600 or more
Aesthetic Plastic Surgery. Distribution of this
brochures.
product does not imply membership in
the organization.
($0.88 per piece) ($1.12 per piece)
Sample Inside Spread of Customizable
the Breast Brochure Back Cover
WE ARE AESTHETICS THE AESTHETIC SOCIETY
WWW.SURGERY.ORG/SHOP P R O D U C T H I G H LIGHTS 17
Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356PRACTICE MANAGEMENT
ESSENTIAL PATIENT FORMS –
ALL ONLINE!
SURGICAL CHECK-LISTS, PRE- AND
POST-OP PATIENT INSTRUCTIONS,
AND MORE
Created and fully vetted by the top opinion leaders
in aesthetic plastic surgery, Cycle of Care Online
Access provides documents essential for an aesthetic
surgery practice. Cycle of Care is a web-based
compendium of pre and post operative patient
instructions, surgical worksheets, surgical tracking
forms, patient letters, operating room forms, photo
releases, HIPAA disclosures, and other essential
documents, covering all major aesthetic and
reconstructive procedures. Fully dynamic, these
Microsoft Word documents can be downloaded
and customized to your practice standards.
FEATURES INCLUDE:
•• Simplified online access
Bookmark frequently used files as favorites
PRE-SURGERY INSTRUCTIONS: LIPOSUCTION BREAST AUGMENTATION with SILICONE IMPLANTS
•• Patient Name Date Patient Name File Opened
Surgical Facility Surgery Date File Number
•• Batch Downloading -- Download multiple files A successful surgery requires a partnership between you and
Arrival Time
,MD
DATE AND INITIAL EACH ACTION
Request For Information Letter
Welcome Letter
Required Issued Completed Reviewed Filed
as compressed archives, quick & easy!
The following instructions are essential to a safe experience and good outcome. Post Consultation Letter
Use this as a checklist as you approach your surgery date. If you are unable to
comply with these instructions, you must notify our office as soon as possible. As a Patient Data: Aesthetic Yes
HIPAA Disclosure Yes
result, your surgery may have to be postponed or delayed, at the judgment of , MD Patient Health History Yes
This is essential to you health and safety. Insurance Assign/ Medicare Assign
THREE WEEKS OR MORE BEFORE SURGERY Photo Release and Consent Yes
NEW: Laser and light procedural forms
Imaging Disclaimer and Consent
•• There may be several weeks between your decision to have surgery and your actual surgical date. During that time,
there are several important considerations:
Breast Augmentation with Silicone Implants Pre-op Worksheet
Lab and Testing Orders
Medical Clearance for Surgery
Yes
Yes
Practice proper fitness: You need not engage in an aggressive or new fitness routine; however practicing
Informed Consent: Breast Augmentation w/Silicone Implants Yes
good fitness habits is an important factor in your overall health and well-being. Stretching exercises and low-
weight strength training now, can help to enhance your posture and your strength in the weeks following surgery. Accreditation Definitions and Disclosure Yes
Fee Quote and Policies Yes
Good nutrition. Eat well during the weeks prior to surgery. Crash dieting, over-eating or high alcohol intake can Practice Policy Yes
Anesthesia Policy and Fees Yes
greatly affect your overall health and well-being. A healthy, balanced diet is essential. Also, begin taking the
Surgery Policy Yes
following supplements daily: Surgical Facility Policy Yes
Anesthesia Consent Yes
HIV Consent Yes
Pain Pump Consent
Breast Augmentation with Silicone Implants Pre-op Instructions Yes
Stop smoking. Smoking can greatly impair your ability to heal. You must be nicotine and smoke-free for at Medications and Avoidance Yes
least 4 weeks prior to surgery. You must also be free of any nicotine patch or nicotine-based products for a Breast Massage Instructions Yes
minimum of 4 weeks prior to surgery. Incision/Suture Line Care Yes
Drains
Breast Augmentation with Silicone Implants Post-op Instructions Yes
Lead a healthy lifestyle. In the weeks prior to surgery maintain the best of health and hygiene. A lingering cold,
virus or other illness can result in your surgery being rescheduled. Make certain to address any illness Pregnancy Disclosure
CODE DESCRIPTION PRICE
immediately, and advise our office of any serious illness or change in your health.
Anesthesia worksheet Yes
OR Worksheet Yes
Prepare and plan. Schedule any time off of work, and any support you will need at home in the days following OR Record Yes
surgery, including housework, childcare, shopping and driving. Make certain a responsible adult is enlisted and Recovery Worksheet Yes
confirmed to drive you to and from surgery, and that one is confirmed available to stay with you around the clock
Satisfaction survey Yes
for 24 hours, at least, following surgery.
CCOA-M17 Cycle of Care - Online Access $99†
Post 1 Year Follow-up Letter Yes
Pre-operative testing. Make certain to schedule all of the Post 2 Year Follow-up Letter Yes
pre-operative testing and clearance you have been given. Post 3 Year Follow-up Letter Yes
Refer to the Pre-surgical Lab and Testing Orders form. Post 4 Year Follow-up Letter Yes
Post 5 Year Follow-up Letter Yes
Make certain all test results are received by Dr. as required MRI Follow Up Study 3year post-op
Annual Subscription
MRI Follow Up Study 5 year post-op
Relax and enjoy life. Stress and anxiety over life’s daily events, and even your planned surgery can affect you.
While some anxiety is common, any serious stress, or distress over the thought of surgery is something you Referral Thanks ______________________________________
must discuss with our office. We are here to support you and answer all of your questions. We want your Pre-Certification Request
decision to be one made with confidence. Reimbursement Request for Information
(ASAPS/ASPS Member,
Candidate, Resident)
To see the full list of documents available, go to
CCOA-G17 Cycle of Care - Online Access $299† cycleofcare.surgery.org and view the options from
Annual Subscription the pull-down menus in each category. While you are
(Non-member) not able to view or download the actual documents,
if there is a particular document of which you’d like
†
Annual subscription purchase includes access from January 1, 2017 a sample, please contact Kergan Edwards-Stout at
to December 31, 2017, followed by an annual optional renewal. kergan@surgery.org
THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY
18 PRO D UCT H IG H L IG H TS WWW.SURGERY.ORG/SHOP
Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356You can also read
