The Av cado ADVANTAGE - Succeed with Avocados - Swapcard
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The Av cado ADVANTAGE An Insider’s Guide Insights & Tools to Help You Succeed with Avocados AvocadosFromMexico.com/Shopper
Table of Contents
02 INTRODUCTION
07 AVOCADO
CONSUMPTION
09 CATEGORY AND
SHOPPER INSIGHTS
15 KEY PILLARS
17 EDUCATION
23 HEALTH
AND WELLNESS
27 CORE USES
30 FRESH OPPORTUNITIES
36 CONTACT US
Make no mistake.
OUR AVOCADOS
ORIGINATED IN MEXICO.
1
Introduction
AND WE ARE FAR
MORE THAN A
PRODUCE BRAND.
We are innovation-driven, demand-
boosting avocado advocates. We are a
seasoned group of marketers based out
of Irving, Texas; and since 2013 our team
has collaborated to drive equity and grow
demand for fresh avocados in the U.S.
We are known for crossing channels,
breaking through and evolving beyond the
industry. We’re ready and willing to satisfy
the over two billion pounds of avocados
this country craves annually.
AND WE'RE HERE,
to help you get your slice.
2
Introduction 3
Introduction
Meeting the
Avocado Demand
Shoppers love Avocados From Mexico (AFM)
because they're always delicious and always
in season. At AFM, we understand that having
access to year-round fruit, like the Mexican
Hass avocado, is vital to everyone. It’s why we
created this guide to supply you with in-depth
knowledge about our unique fruit, the only
avocados available 365 days a year!
4
Introduction
Avocados can arrive
from an orchard
OVER 30,000
in Mexico to a U.S.
grocery store shelf
in 3-6 days.
ORCHARDS
3 BILLION LBS.
PRODUCED IN MEXICO
ANNUALLY
Mexico
Avocado
Capital! 4 BLOOM CYCLES
PER YEAR
MICHOACÁN
Avocado Capital
of the World: MICHOACÁN
Mexico is the birthplace of the avocado tree, and nearly 80% of the U.S. avocado AVOCADOS 365 DAYS
production comes from the state of Michoacán. The rich volcanic soil, abundant
sunshine and timely rainfall provide the perfect microclimate for producing great
A YEAR
tasting, creamy avocados that are always in season.
5 Learn more at AvocadosFromMexico.com/Avocadoland
Introduction
Avocados From Mexico is
the only country of origin
with year-round availability!
Mexico is distinctive due to its rich geography and offers
many natural wonders. The country is, and always will
be, exceptionally proud of its diversity, culture and history.
Each avocado
Following world-class industry standards, we clean and is carefully
disinfect our equipment regularly and test the fruit down to harvested by
the oil content, to ensure that only the creamiest avocados hand at the
make it to market. Each avocado is also traceable back to perfect moment
the time and orchard it was picked. of maturity.
TOP SELLING AVOCADO IN THE U.S.1
X Leading supplier to U.S. market
X Over 2 billion lbs. imported to the U.S. in 20191
X 84% market share2
1. Hass Avocado Board. “Volume Data 2019”. 2020.
2. HAB shipment actual arrival volume share from 1/4/2015 thru 12/29/2019
To ensure the highest
quality, each avocado
can be traced back to its
orchard and harvest time!
6
Avocado Consumption
Avocados are
GAINING GROUND IN THE U.S.
Demand is growing and so are we!
There’s no doubt. Americans love their avocados. With 84% of market share, the
category is up 16% over the past 2 years.1 In fact, the U.S. is the #1 importer of
avocados in the world2 and the #2 country for avocado consumption.2 With your
help, we intend to make it #1.
Total U.S. Avocado Market Share from 2017 to 2019
1
68%
2017
84% GROWING STRONG
2019
AVOCADOS ARE #1 IN
GROWTH IN THE U.S.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
PRODUCE CATEGORY.3
16% increase in just 2 years! 1
1. HAB shipment actual arrival volume share from 1/4/2015 thru 12/29/2019 2. Food and Agricultural Organization of the United Nations, 2020. 3. Nielsen xAOC Calendar Year 2019
7 weeks ending 11/30/2019. Categories not included in the ranking: Herbs & Spices & Seasonings, dressings, baking related, salad toppings, dried fruit or veggies, condiments, and nuts.
U.S. POUNDS PER CAPITA 2010-20194
Americans love their avocados.
IN THE LAST DECADE,
8.00 7.73
7.00
6.11 101%
Per Capita
AMERICANS DOUBLED 6.00 Consumption
Growth!
5.00 3.84
AVOCADO CONSUMPTION 4.00
PER PERSON TO ALMOST
3.00
2.00
EIGHT POUNDS PER YEAR!
1.00
2011 2014-2015 2018-2019
Found in most homes No signs of stopping
Avocados have reached 69.9% household Avocados have had continued growth
penetration in the total U.S.5 over the last three years,6 one of only
two in the produce category to do so.7
AVOCADOS 5-YR $ SHARE RANKING
69.9% 4.3%
3.2%
2015 2016 2017 2018 2019
4. Perspectiva Avocado Export Numbers from APEAM 5. Numerator 5/20/2019 thru 5/17/2020 6, 7. Nielsen xAOC Calendar year 2015 thru 2019
8Category & Shopper Insights
AFM PRODUCES
over 84%
OF THE U.S. SUPPLY1
Get to Know
YOUR AVOCADO SHOPPER
Let's take a closer look at who they are
Mexico’s ideal climate for growing avocados allows us to produce over
84% of the U.S. supply.1 As the industry leader, Avocados From Mexico
has gained unique insights on who our shopper is and how to help
retailers grow demand in their stores.
Spend $31.62
70% of all
US households
Buy 10X
annually and
$3.29 per avocado
PER YEAR shopping trip2
1. HAB shipment actual arrival volume share from 1/4/2015 thru 12/29/2019
9 2. Numerator 05/20/2019 to 05/17/202010
Category & Shopper Insights
Know WHO THEY ARE
GROCERY CHANNEL
57% are college educated MASS CHANNEL
GEN-X
34%
GEN-X
35% have children 34%
BABY-BOOMERS MILLENNIALS
66%
32% 26%
BABY-BOOMERS MILLENNIALS
67%
40% live in 33% 33%
an urban area
of Avocado Grocery Shoppers are
Baby-Boomers and Gen-Xers
of Avocado Grocery Shoppers are
47% have a high income
Baby-Boomers and Gen-Xers
E-COMMERCE 56% are college educated
56% are college educated
GEN-X
39% 37% have children
45% have children
BABY-BOOMERS MILLENNIALS
73%
23% 34% 39% live in a
suburban area
42% live in a
suburban area
of Avocado Grocery Shoppers are
Baby-Boomers and Gen-Xers 43% have a high income
59% have a high income
OPPORTUNITY
DO YOU KNOW YOUR SHOPPERS?
To better meet shoppers' needs, create an avocado destination,
separating riper fruit into a ripe and ready section. It'll make individual
avocado selection easier for smaller Baby-Boomer households and
working Millennials with little time to cook.
11Category & Shopper Insights
Know WHEN THEY BUY
Avocado shoppers purchase largely on the weekend; however, Tuesday through Thursday are opportunities
to drive higher share of wallet due to more frequent trips made throughout the year by including avocados
weekday sales events.
GROCERY MONDAY 13.9% MASS MONDAY 13.8% E-COMM MONDAY 13.6%
CHANNEL TUESDAY 12.0% CHANNEL TUESDAY 12.6% TUESDAY 13.5%
WEDNESDAY 12.0% WEDNESDAY 11.6% WEDNESDAY 10.6%
THURSDAY 11.8% THURSDAY 12.2% THURSDAY 11.8%
FRIDAY 14.4% FRIDAY 15.0% FRIDAY 17.7%
SATURDAY 17.7% SATURDAY 17.3% SATURDAY 14.7%
SUNDAY 18.3% SUNDAY 17.4% SUNDAY 18.0%
We're seeing OPPORTUNITY
minimal change
across all ARE YOU PROMOTING
channels during
the COVID-19
AT THE RIGHT TIMES?
pandemic. Capitalize on
mid-week occasions
like Taco Tuesday to
drive sales and boost
basket rings.
Source: Numerator 05/20/2019 to 05/17/2020
Contact your Regional Directors to learn more
12Category & Shopper Insights
Know HOW MUCH THEY SPEND
GROCERY CHANNEL MASS CHANNEL E-COMMERCE
Average spend
with avocados
Average spend
with avocados
Average spend
with avocados
OPPORTUNITY
$
57 87 $
76 87 $
102 50 ARE YOU MEETING YOUR
SHOPPERS’ NEEDS? Shoppers
appreciate conveniences like bagged
2X 1.9X 2.8X
Higher Higher Higher avocados, so create a merchandising
solution for them with a secondary
The average grocery The average grocery The average grocery display like an avo-bag rack.
basket increases $28.53 basket increases $37.13 basket increases $65.24
with avocados. with avocados. with avocados.
Bagged avocado
sales are on the rise
in grocery stores!
PANTRY STOCK UPS 46%
The majority of avocado shopping trips are for pantry stock ups
40%
(21+ items in a trip). Here’s the breakdown per channel:
21%
47% 56% 79%
17%
GROCERY CHANNEL MASS CHANNEL E-COMMERCE 52wk 24wk 12wk 4wk
47% of Grocery avocado shopping 56% of Mass avocado shopping trips 79% of E-Commerce avocado
trips are for pantry stock ups are for pantry stock ups shopping trips are for pantry stock ups
Source: Nielsen/TABS QuickTABS Total US xAOC – 52 Weeks ending 5/16/20
Contact your Regional Directors to learn more Source: Numerator 05/20/2019 to 05/17/2020
13Category & Shopper Insights
MULTIPLE Make sure your secondary avocado
DISPLAYS displays are strategically placed
around your store.
DRIVE SALES!
74%
OF SHOPPERS
WOULD BUY MORE
AVOCADOS IF
THEY SAW MORE
DISPLAYS*
These year-round Farmer's Market displays are a perfect way
to inspire shoppers to buy fresh avocados!
Source: AFM Shopper Mindset Study, 2016.
14Key Pillars
#1
EDUCATION
Avocados From Mexico’s The opportunity with education is
to improve techniques where users
THREE STRATEGIC PILLARS are most likely to feel that fruit is
not being wasted, and increase
awareness of the techniques to build
What you focus on – grows confidence and value.
At Avocados From Mexico we keep our focus on Education, Health & Wellness
and Core Uses to accelerate long-term category growth for our company, our
category and our partners. 73%
of shoppers would
be more likely to buy
avos if they had more
avo education*
We've got the tools
you need to take
advantage of each
of these three pillars.
In the coming pages,
we’ll show you how.
*Source: AFM Shopper Mindset Study 2016
15#2 HEALTH & WELLNESS
Fresh avocados are a heart healthy fruit and
contribute good fats to the diet. They’re also
nutrient dense, contributing nearly 20 vitamins
and minerals.
Retailers can maximize the opportunity
to increase sales by supporting in-store
Retail Dietitians that directly engage
97%
of shoppers
with shoppers.
strive to eat more
fresh produce*
#3 CORE USES
Avocados infuse meals with flavor, adding richness and vitality
to every occasion. The four core uses below can inspire shoppers
to add avocados to their baskets.
Four core uses with greatest category growth opportunities:
GUAC MEXICAN SALADS TRADITIONAL
& CHIPS HANDHELDS HANDHELDS
*Source: The Food Marketing Institute. 2019 The Power of Produce: An In-Depth Look at Produce Through The Shopper’s Eyes.
16Education
WANT TO
TIPS
for your shoppers SELECT
YOUR AVOCADO?
Avocado education
IS THE KEY TO IMPACTING
FUTURE PURCHASES
Know the Goodness
Some consumers are confused about how to select, ripen, preserve and Pick avocados that yield
serve their avocados. Helping shoppers understand more effective and to gentle pressure and
have a darker skin color.
efficient avocado techniques will increase shopper confidence, mitigate Enjoy immediately.
feelings of uncertainty and encourage action.
We've developed these tips for your front-line workers to share with shoppers
that will turn barriers into opportunities.
CONTACT YOUR REGIONAL
DIRECTORS FOR AVAILABLE
EDUCATION TOOLS.
Pick avocados that are
still very firm with a greener
skin color. Ripen at home
17 and enjoy.WANT TO WANT TO WANT TO
RIPEN PRESERVE
YOUR AVOCADO?
SERVE
Coat & Cover!
YOUR AVOCADO? YOUR AVOCADO?
Bag it!
1
Place on a cutting board
and cut the avocado in half
lengthwise around the pit.
2
Twist halves apart and lift
pit out with a spoon.
1
3
Coat halved avocado with
lemon juice or olive oil. Gently spoon around
the edges and scoop out
1 2 to serve.
Place the avocado with a Cover and seal with plastic
banana or apple in a paper wrap, then refrigerate. Cold and
bag and fold to close. airtight, your avocado is ready
to enjoy anytime.
2
Store in a warm environment.
Your avocado will be ready
when it yields to gentle
pressure and the skin
color darkens. Ready
to enjoy in 1-3 days.
18Education
TIPS
Stages 1
for your Produce Professionals OF RIPENESS
Make sure your avocados are ready
when you are by learning the five
Avocado Best Practices stages of ripeness.
Knowing how to identify ripeness, and TIPS
the best ways to store and display your
» Color is not always the best
avocados can help put more avocados in indicator of ripeness Very hard fruit. Usually green in color.
During certain times of year, mature hard
shoppers' baskets. » Always wash avocados before fruit can be black in color. Ripens in
cutting into them approx. 7 days. (25 lbs. pressure)
Receiving
& HANDLING ENJOY
365/24/7!
X Store avocados at room temperature in a dry place,
away from misting systems.
X Check display often to remove any damaged fruit.
X Cross merchandise with companion items like tomatoes,
onions, lemons or limes for a more attractive display.
To prompt impulse purchases, include side stacks of
companion items on a secondary display.
19Education
2 3 4 5
Pre-conditioned fruit is ready to eat Breaking (pre-conditioned) fruit has Firm/ripe fruit yields to gentle pressure. Ripe fruit yields to gentle pressure. Use
in approx. 3–5 days if held at room slight give at top and bottom. Ready to Ready to eat, best for slicing and dicing. same day for all uses or refrigerate for up
temperature. (15–25 lbs. pressure) eat in approx. 3 days if held at room Will be ripe next day if held at room to 3–5 days. (5 lbs. or less)
temperature. (10–15 lbs. pressure) temperature. (5–10 lbs. pressure)
Avocado SIZE CHART
The right avocado solution
is always in season
Available 365/24/7, Avocados From Mexico
come in various sizes, making it easier to
Height (in inches)*
successfully meet different shopper’s needs #84 #70 #60 #48 #40 #36 #32
and increase sales. You can also implement
a fresh guac program to help manage shrink.
X Small Avocados
#84 #70 #60 #48 #40 #36 #32
Yield*
3.75 – 4.75 oz. 4.75 – 6.25 oz. 6.25 – 7.5 oz. 7.5 – 9.5 oz. 9.5 – 10.5 oz. 10.5 – 11.75 oz. 11.75 – 13.75 oz.
X Large Avocados ¹⁄₃ cup ⁷⁄₁₆ cup ½ cup ²⁄₃ cup ⁷⁄₈ cup ¹⁵⁄₁₆ cup 1 cup
X Extra Large Avocados
PLU# 4046 PLU# 4225 PLU# 4770
X Bag Avocados Small/Medium Large X-Large
X Fresh in-store made Guac *Not to scale. Yield and height are approximations. ©2020 Avocados From Mexico
20Education
Introducing
Featuring avocado
AVOCADO UNIVERSITY education for our
Learn all about avocados online! retail partners
Follow our newly developed online
FIRST education portal customized for our
retail partners, and gain access
program to more materials:
of its kind X Backroom Posters
X Shareable Videos
X B2B Brochure
A FREE CERTIFICATION PROGRAM ABOUT
AVOCADOS FROM MEXICO AND THE AVOCADO
CATEGORY FOR PRODUCE PROFESSIONALS.
Get your free certification at: www.AvoEasy.com
21Education
Get YOUR FREE CERTIFICATION!
Become an avo expert with valuable
knowledge you can apply directly to your
business. Since it's all online, you'll be an
Avocado University graduate in no time at all.
YOU'LL LEARN ABOUT:
1. BLOOMS, SIZING, STAGES OF RIPENESS
2. AVOCADO JOURNEY TO MARKET
3. AVOCADO MERCHANDISING
4. PICKING & AVOCADO TIPS
5. WHY AVOCADOS FROM MEXICO
6. WHY PARTNER WITH AFM
www.AvoEasy.com
22Health & Wellness
G D FATS.
GREAT
HEARTS. NUTRITIONAL ATTRIBUTES
OF AVOCADOS
1 serving = 1/3 of a medium
avocado or 50 grams
X Nearly 20 vitamins, minerals
Avocados From Mexico can help retailers introduce the and phytonutrients
nutritional benefits of avocados that shoppers will get (plant nutrients)
excited about. A heart healthy fruit, avocados can help
X 3g of fiber
shoppers reduce their risk of cardiovascular disease by
replacing saturated fats with unsaturated fats. In fact, X 0g of sugar
one 50g serving has just 6g of fat, over 75% of which is
X 80 calories per serving
considered good fat. That same serving also has only
80 calories with nearly 20 vitamins and minerals, making X 44mcg DFE (Dietary Folate
avocados a healthy, nutrient dense choice. Equivalent) of folate
While many factors affect heart
disease, eating avocados as part of a
diet low in saturated fat and cholesterol
may reduce the risk.
23WHAT MAKES 11%
FIBER
AVOCADOS 10%
FOLATE 80
CALORIES
WORTH 136
6%
EVERY BITE?
POTASSIUM
MICROGRAMS
LUTEIN
ONLY g1 6g
UNSATURATED
SATURATED (GOOD) FAT
Packed with nutrition, Avocados From Mexico brings (BAD) FAT
a lot to your plate.
Nutrition information is provided per serving. 1 serving = one-third of a medium avocado or 50 grams.
1 avocado provides 3 servings. According to the FDA, a ”good source” contains > or equal to 10% of the Daily Value.
HEART HEALTHY WEIGHT MANAGEMENT
Fresh avocados are a heart healthy fruit. They Replacing high calorie snacks with nutrient dense
provide naturally good fats, are low in saturated foods, like avocados, is a nutritious way to help people
fat, and are cholesterol-free and sodium-free. eat healthier. The Dietary Guidelines for Americans
recommend small shifts in food choices to help people
achieve overall healthy eating patterns.
NUTRIENT BOOSTER VITAMIN E
Because they contain unsaturated fat, avocados are Healthy avocados contain 6% of the daily value for
a unique and healthy fruit that can act as a “nutrient vitamin E. Vitamin E is an antioxidant that protects
booster” by helping increase the absorption of fat- body tissue from damage and helps keep the
soluble nutrients like vitamins A, D, K and E. immune system strong against viruses and bacteria.
FOR MORE RESOURCES
Visit MyAvoNutrition.com to download digtial resources.
24Health & Wellness
TOOLS FOR
REGISTERED
DIETITIANS.
To encourage in-store education, Avocados From Mexico supplies HEALTH & WELLNESS
Regisitered Dietitians around the country with the resources they need RETAIL ACTIVATION KITS
to educate shoppers that avocados contain good fats, and are Learn more about our new
nutrient dense and heart healthy. health & wellness kits for key
holiday and seasonal time frames.
The kits are available printed
and are downloadable from
MyAvoNutrition.com, where you
HEART HEALTHY GOOD FATS NUTRIENT DENSE can find additional resources. Each
kit contains everything you need to
create your own in-store activation:
X Recipe Brochures
X Coupon Tear Pads
MEET AVOCADO FROM MEXICO’S RD
Barbara Ruhs, MS, RD, LDN X Retail Activation Guide
Nutrition@AvocadosFromMexico.com
X POS Signage
25Health & Wellness
CHECK OUT OUR FULL LINEUP
OF HEALTH & WELLNESS KITS
DRESS YOUR SALADS
HEALTH & WELLNESS KIT
Upgrade your salads with avocados.
PLUS MORE DIGITAL
RESOURCES!
MONTHLY NEWSLETTERS
Stay informed on the latest recipes,
health tips and avocado news.
Visit MyAvoNutrition.com
26Core Uses
Guac
& CHIPS
Guac is the #1 use for
avocados1, and the Big Game is
the single biggest occasion for
sharing guac with friends.
Build Bigger Baskets KEY OCCASIONS
X Fall Football
WITH CORE USES X The Big Game
X Cinco de Mayo
We’ve got a recipe for that X Memorial Day
Avocados are especially versatile with appropriate uses year-round. In-store
activations featuring each of AFM's four core uses remind shoppers of America's
most popular dishes and the many ways avocados can be prepared, while also
boosting basket sales and repeat visits throughout the year.
Find more recipes at www.AvocadosFromMexico/recipe
Download
your favorite
recipe
EDAMAME
GUACAMOLE
1. AFM Segmentation, Awareness & Usage Study 2016.
27Mexican Salads Traditional
HANDHELDS Salads are even more nutrient
dense and satisfying with the creamy
HANDHELDS
From simple and traditional to loaded and Burgers, sandwiches, sliders and
flavor and good fats packed in a few
totally over-the-top, Mexican Handhelds like wraps are all prime opportunities
slices of avocado.
tacos, burritos and quesadillas are always to add some avocado excitement.
better with avocados.
KEY OCCASIONS KEY OCCASIONS
X January New Year Resolutions X Fall Football
KEY OCCASIONS
X February Heart Health Month X Memorial Day
X Hispanic Heritage Month
X March National Nutrition Month
X College Basketball
SPICY SHRIMP TACOS WITH AVOCADO GUACAMOLE
AVOCADO SALSA AND SOUR RAINBOW SLAW BURGER
CREAM CILANTRO SAUCE 2829
Fresh Opportunity
Why partner with
AVOCADOS FROM MEXICO
Everything you need to succeed
Our 360º approach covers the entire path to purchase and our innovative strides
are changing the dynamic in produce. As we strive to be a valued partner, we
are continually developing new ways to better serve both shoppers and retailers.
X Category Insight & Analytics/Expertise
OP
H X Shopper Expertise & Programming
SH
S
PRE-
X Trade Marketing Support
OP
Our 360 º
X Education Resource & Training
approach! X Health & Wellness Programming –
Registered Dietitian, etc.
P
PO
ST-SHO X Merchandising Expertise & Support
30Fresh Opportunity
Thinking outside the
PRODUCE AISLE
Delivering full support at every turn Events
When you partner with Avocados From Mexico, you get an
entire marketing machine backing you up. We’re always trying
something new with social, digital, collateral, experiential and
so much more. Everywhere our avocados are found, we are
there to help them breakthrough.
The Avocados From Mexico teams
1 2
MACY'S DAY PARADE
We made our first-ever appearance in
the 89th Annual Macy's Thanksgiving Day
Parade. The float featured Daughtry and
encouraged viewers to include avocados
in their holiday feast.
› People could digitally track the journey of
the float from Mexico to NYC in the days
CONSUMER SHOPPER & TRADE leading up to the parade.
› Fans could use #MacysParade
3 4 and #AvoTracker for a chance
to win a $1,000 Macy's gift card.
› We had the top #2 hashtag for
the #MacysParade conversation.
Source: https://avocadosfrommexico.com/digital-press/wp-content/
uploads/2017/08/AFM_Digital_MediaKit_FactSheet_v5_OL_LR.pdf
DIGITAL FOODSERVICE
31Fresh Opportunity
HOW AVOCADOS FROM MEXICO
IS BREAKING THROUGH
Promotions
AVOCADOS DOMINATE THE BIG GAME CONVERSATION
OUR IN-STORE GAMEPLAN
As America’s most-viewed game of the year, the Big Game always brings
fierce competition, on and off the field. With over 27 billion impressions
across 6 consecutive Big Game campaigns, Avocados From Mexico
continues to thrive, consistently placing as the #1 or #2 most-talked-
about brand, digitally.1
» Previous partners: Bud Light®, Cholula Hot Sauce®,
Bud Light Lime®, Tabasco®
» Guac Nation program results: 194,570 in-store displays since inception
SXSW
We took over SXSW two years in a row,
making an impact at perhaps one of the
most innovative and impactful events of AVOCADOS KNOW HOW TO CINCO
the year.
› We had the most popular 2016 SXSW ALWAYS FIESTA READY
campaign hashtag with #GuacNRoll. Cinco de Mayo is the second biggest holiday for fresh avocado
It earned more than 32,000 posts sales, mainly because the most popular guest at every Cinco gathering
and 200 million impressions, nearly is guac. We always take full advantage of this holiday, keeping
triple the second place hashtag.1 Avocados From Mexico top of mind for shoppers. #NoGuacNoCinco
› Nearly 23,000 attendees of the 2017 » Previous partners: Tabasco® and Tostitos®
SXSW festival interacted with our brand.
» Cinco shopper program results: Has sold 110,875 in-store displays
› Our #AvoHappiness activities in 2017 since its inception
generated over 90,000 mentions, which
resulted in over 1.6 billion impressions » 2019 Tostitos® partnership distributed 2MM coupons and featured a
for our ‘Always in Season’ brand.2 co-branded SalsaGuac recipe on Tostitos bags, while its digital paid
media generated 94.2MM impressions
Source: 1 https://www.entrepreneur.com/article/272906 2 https://www.
freshfruitportal.com/news/2017/03/29/u-s-avocados-mexico-enjoys-strong-
» In 2018, our partnership with Tabasco® distributed 1.2MM coupons,
social-media-engagement-sxsw-festival and its digital campaign generated 1.03MM completed views
32Promotional Calendar
Year-round
promotions
Whether you're looking to educate
your shoppers or boost your
merchandising displays, we have
Planning ahead with something for any time of the year!
AVOCADOS FROM MEXICO FARMER'S
MARKET
PORTABLE
Boost basket rings year-round DISPLAYS
There’s no limit to our creativity when it comes to pairing fresh avocado with the
most popular food trends. Whether you need an in-store idea for a single event
or want help getting avocados in baskets year-round, we’re up for the challenge.
MOLCAJETE
BINS
Partner with us!
AFM was recently named
one of the most innovative
companies in the WORLD.
PORTABLE
EDUCATION
SIGNS
33Our insights IN ACTION
We've taken out all the guess work. We've learned the best times
and the best ways to reach our shopper all year-round.
2020 2021
Aug Sept Oct Nov Dec Jan Feb Mar Apr May June
NATIONAL VOLUME NATIONAL VOLUME NATIONAL VOLUME
INCENTIVE PROGRAM* INCENTIVE PROGRAM* INCENTIVE PROGRAM*
Hispanic Heritage Guac the House Gameday Cinco de Mayo Savor the
Taco Tip Off
Guac Bowl Summer
Sept 13 – Oct 18 Oct 11 – Dec 27 Feb 21 – Apr 5 Apr 11 – May 9
Jan 4 – Feb 7 May – Jun
BIG GAME NEW
DAY
GAME
C I N C O
Contact your
Regional Director
for more
information
3435
Contact Us
Always
READY
TO HELP
There are exciting opportunities at every turn with
Avocados From Mexico, and we want to help you
benefit from every single one. If you're ready to boost
basket size, get a category lift, and connect with your
shoppers, then we're ready to show you how.
For more information, contact
your Regional Director or visit
AvocadosFromMexico.com/Shopper
to learn more.
36For more information, contact your Regional Director or
visit AvocadosFromMexico.com to learn more.You can also read
