The best retail location in the heart of Helsinki city - FINLAND - the happiest country in the world - Aleksanteri 13

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The best retail location in the heart of Helsinki city - FINLAND - the happiest country in the world - Aleksanteri 13
FINLAND – the happiest country in the world

The best
retail location
in the heart of
Helsinki city
A unique opportunity for a spacious flagship store on the busiest
high street in the capital of Finland.
The best retail location in the heart of Helsinki city - FINLAND - the happiest country in the world - Aleksanteri 13
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                   Aleksanteri13 key facts & figures

                  Located in the middle of the best high street in Finland
                  Annual footfall outside the location more than 7 million

A unique          Catchment area 1.5 million inhabitants
                  In total more than 7,000 sq. m. on six floors

opportunity to    Adaptable to various concepts and users according
                  to the tenants’ needs

grab the best
                  Kick-off opportunity 2021–2022 depending on
                  the renovation timetable

retail location   Aleksanterinkatu 13 is a well-known Art Nouveau style property in

in Finland
                  the very heart of Helsinki, the Finnish capital. Having been occupied
                  by a Finnish fashion brand by the same name for decades, this prime
                  property is now open to new opportunities.
The best retail location in the heart of Helsinki city - FINLAND - the happiest country in the world - Aleksanteri 13
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    Contents

01 Finland is often the top performer in international rankings
02 An interesting market for retailers
03 Helsinki – Northern Europe’s next capital of cool
04 Aleksanterinkatu – the number one retail high street in Finland
05 In total more than 7,000 sq. m. on six floors
The best retail location in the heart of Helsinki city - FINLAND - the happiest country in the world - Aleksanteri 13
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01               Strong economic fundamentals

                A stable, transparent and well-performing

Finland is
                Nordic country part of the Eurozone
                Population grows rapidly in the largest cities,

often the top
                particularly in the Helsinki capital region
                Wealthy consumers with purchasing power per capita among
                the top 10 in the EU, on the same level with Sweden

performer in
                The happiest country in the world 2019 for the 3rd time in a row
                Helsinki is ranked the happiest city in the world

international   Finland is ranked number one or among the top ten in many international

rankings
                competitiveness and wellbeing comparisons. This boosts its reputation as a
                respected Nordic economy where stability, transparency, high-quality
                education, technology and healthcare support business and living.
The best retail location in the heart of Helsinki city - FINLAND - the happiest country in the world - Aleksanteri 13
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     FINLAND key facts & figures

    Population: 5.5 million
    Population of Helsinki capital region: 1.5 million
    GDP per capita in 2019: EUR 43,500 (40% above the EU average)
    GDP growth in 2019: +1 %
    Total retail sales in 2019: EUR 40,300 million (+2.3% from 2018)
    Currency: Euro
The best retail location in the heart of Helsinki city - FINLAND - the happiest country in the world - Aleksanteri 13
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02

An attractive,
                   The presence of international retailers has been steadily growing in
                   Finland in recent years. However, there is still great potential for new

largely untapped
                   retailers to enter the largely untapped market.

                   Scandinavian chains dominate the Finnish fashion and sports market.
                   The largest companies are H&M, Norwegian Varner Group, Danish

market for
                   Bestseller Group and XXL. International fashion companies include
                   Inditex Zara and Massimo Dutti, New Yorker, Mango and Marks&Spencer.

retailers
                   For example, Muji opened its European flagship store of 3,500 sq. m. in
                   Helsinki in 2019. Swedish coffee chain Espresso House has opened more
                   than 50 units since its entrance in Finland in 2014.
The best retail location in the heart of Helsinki city - FINLAND - the happiest country in the world - Aleksanteri 13
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    International brand entrants in Helsinki 2016–2019

 2016                                 2017                           2018                  2019
 Volt                                 & Other Stories                JD Sports             MUJI

 The Athlete’s Foot                   Samsoe & Samsoe                Suitsupply            Søstrene Grene

 Levi’s                               Newbie                         Weekday               Kare Design

 Massimo Dutti                        Lexington                      Cinamon               Haglöfs

 Peak Performance                     Lakrids                                              Rieker

 Joe & the Juice                      Taco Bell                                            Reserved

 Power                                Beijing8                                             Cropp
                                                                                           House

                                                                                           Mohito

                                                                                           Sinsay

    Finnish retail and food & beverage sales development 2016–2019

%, annual change                                            6.3

                                                                                                       5.3
                                                                                     5.0
                                4.1

                                                                         2.8                     2.9
                                                  2.5 2.5
                                                                                           2.3
                                                                               2.0

                          0.7
                    0.1

                         2016                       2017                      2018           2019

    Total retail sales          Non-food retail sales             F&B sales

Finnish retail has been on the up and up in recent years. Particularly the food
& beverage sector’s annual growth has tailed the international trend closely.
The best retail location in the heart of Helsinki city - FINLAND - the happiest country in the world - Aleksanteri 13
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03
                   Helsinki capital region key facts & figures

                  Population 2019: 1.5 million (+1.3% from 2018)

Helsinki          Population growth 10-year forecast: +138,000 (+9%)
                  Workplaces 2017: 740,000 (+2.8% from 2016)

– Northern        Retail sales per capita:
                  EUR 11,100 (25% higher than national average)

Europe’s next
                  Foreign overnight visitors 2018: 2.9 million (+1.4% from 2017)

capital of cool
                  Helsinki is a trendy and innovative capital city and the most attractive
                  retail destination in the country with the highest retail sales per capita.
                  Rapid population growth increases the demand for new retail.
The best retail location in the heart of Helsinki city - FINLAND - the happiest country in the world - Aleksanteri 13
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     The most popular tourist destination in the country

    Record volumes in tourism boost retail and restaurant sales in the capital
    region. Approximately 5 million travellers visit Helsinki every year.
    In 2017 the city attracted more congress visitors than ever before and
    is the most popular congress city in the Nordics.

    The Helsinki’s start-up ecosystem is recognized globally, and the
    world’s leading start-up event Slush brings thousands of visitors to
    the city every year.

    Foreign visitors in Finland spent an average of 358 euros per guest in 2018.
    Shopping, restaurants and leisure constitute the largest expenditure among
    foreign visitors, 50% of total consumption on average.

    Hotel capacity is on the increase: up to 9,000 new hotel rooms are in
    planning, and 2,000 new rooms will be in use within the next two years.
    For example, Meininger is opening a budget hotel next to Clarion,
    and the first Hyatt in the Nordics will be opened in the centre of Helsinki.
The best retail location in the heart of Helsinki city - FINLAND - the happiest country in the world - Aleksanteri 13
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04

Aleksanterinkatu 13
– the most
central retail        Aleksanterinkatu is the best high-street retail concentration
                      in Finland, occupied by international top fashion brands from fast

location in Finland
                      fashion to luxury retailers. The continuous flow of people in this
                      commercial quarter and its attractive stores and restaurants create
                      a greatatmosphere for shopping and hanging out.
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     Approximately 70,000 employees work
     within 1-km radius from Aleksanterinkatu 13.

The property to lease at Aleksanterinkatu 13 is a top location with
eye-catching Art Nouveau-style architecture. The prominent building
stands at the corner of two busy and well-known streets, Aleksanterinkatu
and Mikonkatu. This building has always served the retail trade and was a
home to clothing department store Aleksi 13 for decades since late 1960s.

     In 2019, more than 7 million pedestrians passed
     the entrance of Aleksanterinkatu 13.

Aleksanterinkatu is located in the middle of the city business district, the
largest business concentration in Finland occupied by a dense cluster of
banks, law firms and consultants’ offices. The employees of these companies
make active retail customers in the city centre.
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                           Kiasma,
                           museum of
                           modern art

                                                                    Central
                                                                    railway station
                                         Sokos
                             New
                             Amos Rex
                             museum
                                                                                                                                                                                            Tuomiokirkko
                                                                  Citycenter                    Ateneum,                                                                                    cathedral
                                                                                                the Finnish
         Kamppi                                                                                 National Gallery
                                                                                                                                                                   Kluuvi
                                        Forum

                                                 M
                                                 AN
                                                     N
                                                     ER
                                                         H
                                                                                                    ALE KSA NT ERI NK ATU

                                                         EI
                                                          M
                                                             IN
                                                              TI
                                                                                                                                             Kämp Galleria

                                                              E

                                                                                      KE SK U SK A TU

                                                                                                                            M IK O N KA TU
                                                                   Stockmann

                                                                                                                                             PO HJ OI SE SP LA NA DI

                                                                                                                                                                                                     Market square
                                                                                                                                                   Esplanadi
 Approximately 70,000 employees
 work within 1-km radius
                                                                                                                                      Shopping centre                  Department store   Prime high street
13

                 ALE KSA NTE RIN KAT U

                                         M IK O N KA TU
                                                          PO HJ OI SE SP LA NA DI

Surrounded by
many international
top fashion brands
14

Nationally well-known
building with an exclusive
facade to the high street
15
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05                                                                    Floors and current uses

                                                                                                5th floor / offices

In total                                                                                        4th floor / restaurant

more than                                                                                       3rd floor / retail

7,000 sq. m.
                                                                                                2nd floor / retail

on six floors
                                                                                                1st floor / retail

                                                                                                Ground floor / retail

The premises at Aleksanterinkatu 13 can be adapted to various
concepts and users according to the tenants’ needs. Kick-off
opportunity during 2021–2022 depending on the renovation timetable.
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     Ground floor                                    1st floor
     Retail / 1200 sq. m. 		                         Retail / 1300 sq. m.

     1. KERROS / MYYMÄLÄ
                   1. KERROS / MYYMÄLÄ   2. KERROS / MYYMÄLÄ
                                                       2. KERROS / MYYMÄLÄ   3. KERROS / MYYMÄLÄ
                                                                                           3. KERROS / M
     KERROSALA 1694m²
                   KERROSALA 1694m²      KERROSALA 1760m²
                                                       KERROSALA 1760m²      KERROSALA 1760m²
                                                                                           KERROSALA 1
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     2nd floor                 3rd floor                 1. KERROS / M
                                                         KERROSALA 1
     Retail / 1300 sq. m. 		   Retail / 1300 sq. m.

     3. KERROS / MYYMÄLÄ       4. KERROS / MYYMÄLÄ       5. KERROS / T
     KERROSALA 1760m²          KERROSALA 1715m²          KERROSALA 1
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     4th floor
     1. KERROS / MYYMÄLÄ
     KERROSALA
                     1. KERROS / MYYMÄLÄ
                   1694m²
                     KERROSALA
                                                                   5th floor
                                                      2. KERROS / MYYMÄLÄ
                                                                    2. KERROS / MYYMÄLÄ                 3. KERROS / MYYMÄLÄ
                                                                                                                      3. KERROS / M
     Restaurant / 1300 sq. m 		 1694m²                KERROSALA 1760m²
                                                                    KERROSALA
                                                                    Offices        1760m²
                                                                            / 500 sq. m                 KERROSALA 1760m²
                                                                                                                      KERROSALA 1

     5. KERROS / TOIMISTOT,
                   5. KERROSRAVINTOLA
                             / TOIMISTOT, RAVINTOLA   6. KERROS / TOIMISTOT,
                                                                    6. KERROSSOTE,
                                                                              / TOIMISTOT,
                                                                                   IVKH    SOTE, IVKH
     KERROSALA 1637m²
                   KERROSALA 1637m²                   KERROSALA 1121m²
                                                                    KERROSALA 1121m²
www.ilmarinen.fi/en

Ilmarinen owns approximately 100 business, office, warehouse        For more information, please contact our leasing team
and other properties. The value of the company’s investment
assets is approximately EUR 6.1 billion. A significant proportion   Pasi Nieminen               Anne Leppänen               Jari Jäntti
of the company’s real estate properties are located in              +358 40 560 4274            +358 40 568 4130            +358 50 337 5363
the Helsinki capital area and in other key locations in Finland.    pasi.nieminen@realidea.fi   anne.leppanen@realidea.fi   jari.jantti@cushwake.fi
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