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The
Black
Culture
Calendar
presented by
/
2020
The numbers don’t lie. Jenelle Coy
Managing Partner
Chiderah Monde
For the past decade, Black consumers have been the most influential group, Director, Strategy & Insights
defining and determining what is culturally relevant all around the world.
Julius Valentine Maina, J.D.
Director, Impact
Black buying power is now over $1.2 trillion, according to Nielsen. Black people
are the #1 early adopters that drive conversion amongst other demographics. Marcus Fitts
Director, Creative Strategy
And social media took it all to another level, where Black people continue to
lead the consumption of content across multiple platforms. Ashley Mason-Greene
Director, Public Relations
This is an audience your brand should be talking to. And this calendar of Black Sofia Watson
culturally-relevant events, curated by two Black marketing and public relations Communications Strategist
professionals, will help you begin or continue that conversation.
Miyishia Tribble
Subject Matter Expert
We hope this calendar is a catalyst for more authentic conversations between
consumer and brand, culture and corporate. Dejah Hilliard
Account Coordinator
Cheers, Aliyah Johnson
Account Coordinator
Jenelle S. Coy Ashley Mason Greene Alberto Leon
Managing Partner Director of Public Relations Research Coordinator
Will Pelcin
presented by Research Coordinator
January
Monday Tuesday Wednesday
1
Thursday
2
Friday
3
Saturday
4
Sunday
5
Many of us think that 20/20
vision means perfect vision.
But that’s not the case. 20/20
vision is actually a term to ex-
New Year’s Day Aretha Franklin makes Kappa Alpha Psi press normal visual acuity.
Rock & Roll Hall of Fame Fraternity est.
The Emancipation history as the first female 1911
Proclamtion (1863) inductee. (1987) Instead of aiming to be perfect,
77th Annual
Independence of Haiti, aim to be of clear mind when
Golden Globe
Sudan and Cameroon planning for the rest of the year.
Awards
6 7 8 9 10 11 12 January 13, 1953: Don Barks-
dale becomes the first Black
Zora Neal Phi Beta Sigma The SCLC est.1957
Fraternity est.1914 person to play in an NBA All
Hurston
Star Game.
13 14 15 16 17 18 19 UPCOMING EVENTS
Delta Sigma Sansford & Son Alpha Kappa Alpha Debbie Allen Michelle Obama
Theta Sorority est. premiers on NBC Sorority est. 1908 CTA’s Consumer
starring Redd Foxx. (1972)
1913 Zeta Phi Beta The Jeffersons premieres Electronics Show (CES)
Seventh Democratic Sorority est. 1920 on CBS. (1975)
Debate January 6-9, 2020
20 21 22 23 24 25 26 Las Vegas, NV
Martin Luther King ROOTS premieres on BET is launched by 62nd Annual
Sundance Film Festival
Day (US) ABC. (1977) then owner Robert L Grammy Awards
Johnson. (1980) Jan. 23 - Feb. 2, 2020
Salt Lake City, Utah
27 28 29 30 31
Oprah Winfrey Jackie Robinson
presented by
February
Monday Tuesday Wednesday Thursday Friday Saturday
1
Sunday
2
We know. It’s really Black His-
tory Month, every single month
of the year. Use this month to
highlight historic Black people
Starz In Black Super Bowl and events that are most rele-
becomes first 24 hour
black movie channel Groundhog Day vant to your industry. February
in 1997. is also American Heart Month.
3 4 5 6 7 8 9
February 20, 1993: Whitney
15th Amendment Rosa Parks Chinese New Year 25th Anniversary of Eighth Democratic OutKast makes history 92nd Academy Houston’s “I Will Always Love
Debate
(1870) “This Is How We Do at the 46th Grammy Awards
It” by Montell Jordan Awards as the first You” from the soundtrack to
Iowa Caucus (Music) hip-hop act to win The Bodyguard tops Billboard’s
AOTY. (2004)
Hot 100 singles chart for the
10 11 12 13 14 15 16 13th week.
New Hampshire Primary The NAACP est. Valentine’s Day Moving America Moving America
Forward Infrastructure Forum Forward Infrastructure Forum
1909 – Las Vegas, Nevada – Las Vegas, Nevada UPCOMING EVENTS
Morehouse College
est. 1867
New York Fashion Week
17 18 19 20 21 22 23 February 6 - 13, 2020
Moving America President’s Day Ninth Democratic
Rihanna Nina Simone 51st NAACP Image W.E.B. DuBois
Forward Infrastructure Forum
– Las Vegas, Nevada
Debate Awards Bronner Brothers
Sidney Poitier
Toni Morrison Malcolm X (d.1965) International Hair Show
Nevada Democratic
Independence of Gambia
Caucus February 8-10, 2020
Atlanta, GA
24 25 26 27 28 29
Mardi Gras Independence of the Hattie McDaniel London Fashion Week
Dominican Republic makes history at
February 14 – 18, 2020
Carnival: Trinidad and the 12th Academy
Rio de Janeiro Awards. (1940)
Tenth Democratic South Carolina
Milan & Paris Fashion Weeks
Democratic Primary
Debate February 18 – 24, 2020
presented byMarch
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1
Women hold a majority of the
buying power in households and
across industries like beauty,
fashion, health and fitness and in
2019, research highlighted Black
women as the backbone of the
2 3 4 5 6 7 8
Democratic party. How will you
Howard University Super Tuesday Employee “We Are the World” International celebrate one of the most pow-
est. 1867 Appreciation Day single is released to Women’s Day
benefit African famine. erful demographics in the world,
Independence of (1985) Puerto Rico
Black women, this month?
GOP Primary
Ghana
9 10 11 12 13 14 15 March 28, 2014: Nas headlines
30th Anniversary of Democratic Primary: Independence of 5th Anniversary of the One Mic: Hip-Hop Culture
Idaho, Michigan, Mississippi, Quincy Jones
House Party (Film) Missouri, North Dakota, and
Mauritius Kendrick Lamar’s Worldwide festival at the Kenne-
Washington Northern Mariana To Pimp a Butterfly
Virgin Islands Islands Democratic Caucuses (Music) dy Center in New York City with a
GOP Primary: Idaho, GOP Caucus
Michigan, Mississippi, Mis- Guam GOP Caucus
performance of his album Illmatic
souri, Ohio, & Washington
with the National Symphony Or-
16 17 18 19 20 21 22 chestra.
Otis Redding’s “(Sittin’ On) St. Patrick’s Day First Day of Spring Independence of
The Dock Of The Bay” Namibia UPCOMING EVENTS
makes history as the first Democratic Primary:
posthumous #1 hit. (1968) Ohio, Arizona, Florida & Illinois Spike Lee
Kentucky GOP Caucus
GOP Primary: Florida, Black Enterprise
Illinois, & Ohio
Women of Power Summit
23 24 25 26 27 28 29 March 5 – March 8, 2020
Usher’s Confessions makes Puerto Rico Las Vegas, NV
Dorothy Height Aretha Franklin Diana Ross
history as the first R&B Democratic Primary
album to sell 1.1 million cop-
Denzel Washington and Halle Georgia Primary
ies in its first week. (2004) Berry make history at the 74th SXSW
Academy Awards. (2001)
March 13 – March 22, 2020
Austin, TX
30 31
International Transgender
Day of Visibility
presented byApril
Monday Tuesday Wednesday Thursday
1 2
Friday
3
Saturday
4
Sunday
5
Kick off Spring at your city’s best
rooftop or patio. Bloom. Begin
anew.
April Fools Day Jay-Z signs a landmark
Marvin Gaye Maya Angelou Booker T. April is also Jazz Appeciation,
360-deal with with Live
Nation which includes his Washington
Sexual Assault Awareness, Arab
Gil-Scott Heron own label, Roc Nation.
Democratic Primary:
Alaska, Hawaii, Louisiana, and
(2008) Wyoming Democratic Primary
Independence of American Heritage and Cancer
Senegal
Control Month.
GOP Primary: Louisiana
6 7 8 9 10 11 12
April 12, 1973: In one of the
World Health Day Paul Robeson Good Friday Spelman College est. Easter iconic television show’s most
1881
memorable moments, Stevie
25th Anniversary of The Civil War ends. Jackie Robinson signs
Bad Boys (Film) (1865) to the Brooklyn Wonder plays a funky, 7-minute
Dodgers. (1947) live version of “Superstition” on
Wisconsin Primary
Sesame Street.
13 14 15 16 17 18 19
Tiger Woods makes history Beyonce makes Tax Day 20th Anniversary of Love Jamaica Carnival
UPCOMING EVENTS
at the 61st Masters James McCune
history as the first Black & Basketball (Film)
Tournament. (1997) woman to headline Smith
26th Anniversary of
Coachella. (2018) Kendrick Lamar makes Nas’ Illmatic. Nas is Dreamville Festival
Sidney Poitier makes history as the first rapper 20 years old when April 4, 2020
history at the 35th Academy to win Pulitzer Prize, with
Prince plays his final this album is released.
Awards. (1963)
concert, hs last song is his album DAMN. (2018) (1994) Raleigh, NC
“Purple Rain.” (2016)
20 21 22 23 24 25 26
Coachella
Big Sean makes 3rd Anniversary of Ray Charles performs Kanye West tweets praise 25th Anniversary of Weekend 1: April 10 – 12
history as the first Beyonce’s “Georgia On My Mind” for Trump, earning him love Friday (Film)
rapper to perform at the at a ceremony where it is from POTUS and criticism Weekend 2: April 17 – 19
Lemonade (Music)
White House. (2014) named the official song of from fans. (2018) Coachella Vallley, CA
Georgia. (1979)
27 28 29 30 31
Somthing In The Water
Independence of Togo Apple launches the Duke Ellington Music Festival
iTunes store. (2003) April 20 – 26, 2020
Primaries: Connecticut, Virginia Beach, VA
Delaware, Maryland, New
York, Pennsylvania, and Rhode
Island
presented byMay
Monday Tuesday Wednesday Thursday Friday
1
Saturday
2
Sunday
3
Memorial Day doesn’t just
mark the unofficial beginning
of Summer! Military enroll-
ment in America changed the
Guam Democratic lives of many a Black family.
Caucus James Brown
It also helped to sprinkle the
Kansas Democratic
Primary influence of Black culture all
around the world. Don’t for-
4 5 6 7 8 9 10 get to acknowledge those
who have served.
Star Wars Day Cinco de Mayo Mary Mahoney Class of 2020 Mother’s Day
Howard University
Ella Fitzgerald makes Indiana Primary National Day of Commencement 2020 Hampton Institute May is also Haitian Heritage,
history at the 1st Annual Commencement
Grammy Awards (1958) Prayer (US) Jewish American Heritage
Independence of Ethiopia
and Mental Health Aware-
Solange Knowles attacks
Jay-Z in an elevator. ness Month.
(2014)
11 12 13 14 15 16 17 May 1, 1994: For the first
The series finale of 2020 Commencements Brown v. Board. time, MTV Unplugged fea-
Louis Farrakhan Hazel Harrison Stevie Wonder
Moesha airs. (2001) for Spelman and (1954)
Morehouse
tures rap acts, with De La
Nebraska Primary
Soul, MC Lyte, ATCQ and LL
Michael Jackson debuts
West Virginia Primary the Moonwalks at the Cool J. LL steals the show
Motown 25th anniversary
TV special. (1983)
with a shirtless rendition
of “Mama Said Knock You
18 19 20 21 22 23 24
Out.”
Malcolm X Independence of Cuba Independence of
Eritrea
UPCOMING EVENTS
Kentucky Primary Toussaint L’Ouverture
Oregon Primary
Rolling Loud
25 26 27 28 29 30 31 May 8 – 10, 2020
Miami, FL
Memorial Day Independence of Independence of
Guyana South Africa
presented byJune
Monday
1
Tuesday
2
Wednesday
3
Thursday
4
Friday
5
Saturday
6
Sunday
7
Is there a music genre Black
people didn’t influence? Black
music probably needs its own
decade or two but June is
African-American Music
Morgan Freeman Cornel West Josephine Baker End of Ramadan Virgin Islands
Democratic Caucus Prince Appreciation Month.
The word “stan” is added Montana, New Jersey, It’s a celebration!
to the Oxford American New Mexico and South
Dictionary. (2017) Dakota Primaries
June 3, 2019: Forbes declares
8 9 10 11 12 13 14 Jay-Z a billionaire, making him
World Ocean’s Day 30th Anniversary of the first rapper to earn the title.
Hattie McDaniel
Mariah Carey’s
eponymous debut album
Mariah Carey (Music) UPCOMING EVENTS
15 16 17 18 19 20 21
Governors Ball Music Festival
Jay-Z makes history at District of Columbia
Phylicia Rashad Lionel Richie Father’s Day
the Songwriters Hall of
Democratic Primary June 5 – 7, 2020
Fame as the first rapper First Day of Kayla Lewis coins the Randall’s Island Park, NY
JUNETEETH
inductee. (2017) Summer term “On Fleek.” (2014)
22 23 24 25 26 27 28 National Association of Black
Accountants
Clarence Thomas Beyoncé releases Independence of Independence of Independence of
her first solo album, Mozambique Madagascar Djibouti National Convention
Dangerously in Love. June 9 – 13, 2020
(2003)
Indianapolis, IN
29 30
American Black Film Festival
Independence of Independence of June 17 – 20, 2020
Seychelles Kinshasha/Congo
Miami Beach, FL
Kwame Ture Lena Horne
BET Experience
June 25 – 28
Los Angeles, CA
presented byJuly
Monday Tuesday Wednesday
1
Thursday
2
Friday
3
Saturday
4
Sunday
5
There’s nothing like seeing Black
people decked out in all white
linen to stay cool in the New
Orleans heat. That’s one of the
visuals you’ll likely see from Es-
Independence of Medgar Evars Independence of Independence Day Independence of
Somalia, Burundi and Algeria (US) Cape Verde sence Festival. This year, the
Rwanda The Civil Rights Act largest global gathering of Black
(1964 25th Anniversary of
D’Angelo’s Brown
culture stages July 1-July 5, ex-
Walter F. White
Sugar. tending to five days for the first
ESSENCE Festival ESSENCE Festival time ever and marking Essence
Magazine’s 50th anniversary.
6 7 8 9 10 11 12
Independence of Independence of The Independence of July 6, 2019: With 13 weeks
Malawi, and Bahamas São Tomé and Prin-
Comoros cipe at #1, “Old Town Road” by Lil
Mary McLeod Nas X breaks the record for lon-
Bethune gest-running hip-hop song on
the Hot 100. “Lose Yourself,”
13 14 15 16 17 18 18
“Boom Boom Pow” and “See
The formation of Amazon Prime Day Ida B. Wells Barnett Nelson Mandela You Again” all had runs of 12
#BlackLivesMatter
(2013)
weeks.
Democtatic Convention Democtatic Convention Democtatic Convention Democtatic Convention
UPCOMING EVENTS
19 20 21 22 23 24 25
NAACP Annual Convention
Alice Dunbar Frantz Fanon Poetic Justice, Alexandre Dumas
starring Janet Jackson July 25 – 29, 2020
and Tupac Shakur, Boston, MA
opens in theaters.
(1993)
National Dental Association
26 27 28 29 30 31
Annual Convention
Independence of Prince stars in the film Eid al-Adha July 9 – 12, 2020
Lollapalooza
Liberia Purple Rain. (1984)
New Orleans, LA
presented byAugust
Monday Tuesday Wednesday Thursday Friday Saturday
1
Sunday
2
Another place to market to Black
people in their best linens (and
maybe see The Obamas) is Mar-
tha’s Vineyard. In August, the Mar-
tha’s Vineyard African American
Film Festival takes place August
7-15, followed by Art on the Vine,
the premier art exhibition featuring
works by contemporary artists of
Independence of color and opportunities for new &
James Baldwin
Benin seasoned art collectors.
3 4 5 6 7 8 9 UPCOMING EVENTS
Edward Blyden 44th President of Independence of Independence of Ralph Bunche The Notorious B.I.G. Whitney
The United States Burkino Faso Jamaica releases his debut Houston National Medical Association
Independence of Barack H. Obama Independence of Côte solo single, “Juicy.”
Annual Convention & Assembly
Niger d’Ivoire (1994)
August 1 – 5, 2020
10 11 12 13 14 15 16 Atlanta, GA
41st Anniversary of Independence of Eid al-Adha Independence of the Ervin “Magic” Maxine Waters Independence of
Michael Jackson’s Off Chad Central Johnson Gabon National Funeral Directors and
The Wall (Music) African Republic Independence of Mortician Association
The Watts Riots of Brazzaville/Congo The Watts Riots of
Voting Rights Act of 1965 1965 83rd National Convention
1965 is passed August 1 – 6, 2020
17 18 19 20 21 22 23 National Harbor, MD
Marcus Garvey “The Breaks” by Kurtis
Blow makes history as National Urban League
first rap single certified
Gold. (1980) Annual Conference
August 5 – 8, 2020
24 25 26 27 28 29 30
Houston, TX
Althea Gibson The March on Wash- Michael
ington (1963) Jackson
GOP Convention GOP Convention GOP Convention GOP Convention Blacks In Government
42nd Annual National
31 Training Institute
Independence of August 24 – 27, 2020
Trinidad & Tobago Tampa, FL
presented bySeptember
Monday Tuesday
1
Wednesday
2
Thursday
3
Friday
4
Saturday
5
Sunday
6
Congressional Black Caucus’
Foundation Annual Legislative
Conference (ALC), known as “CBC
Week”, takes place September 15-
20, 2020 in Washington D.C. The
Richard Wright Independence of
Swaziland ALC is the premiere policy confer-
ence on issues impacting African
Beyonce Knowles
Carter Americans. More than 10,000
people attend 100 public policy
7 8 9 10 11 12 13 forums and just as many parties &
Labor Day The Fresh Prince of 106&Park premieres events hosted by large brands, state
Jesse Owens Alain Locke
Bel-Air debuts on on BET. (2000) societies and organizations.
NBC. (1999)
14 15 16 17 18 19 20 UPCOMING EVENTS
Sugarhill Gang’s Independence of St. Ferdinand
“Rappers Delight” makes Kitts and Nevis “Jelly Roll” The National Black MBA
history as the first rap
song to chart on the the Morton Association
Hot 100. (1979)
Iota Phi Theta est.
1963 42nd Annual Conference
September 22 – 26, 2020
21 22 23 24 25 26 27 Washington, DC
Independence of Independence of Mali Mary Church Terrell Independence of
Belize Guinea-Bissau 140th Annual National
First Day of Autumn
Baptist Convention
Kwame Nkrumah
September 7 – 11, 2020
28 29 30 31 National Harbor, Maryland
Stevie Wonder Rosh Hashana Independence of
releases Songs in the Botswana First Presidential Debate
Key of Life (1976) First Presidential Debate
September 29, 2020
University of Notre Dame
Notre Dame, Indiana
presented byOctober
Monday Tuesday Wednesday Thursday
1
Friday
2
Saturday
3
Sunday
4
If there’s something you didn’t get
to or still need to wrap up, start
now. Q4 will be over before you
know it.
Independence of Independence of Independence of
Nigeria Guinea Lesotho
October is also Black History
Soul Train
(UK), LGBT History, Miscarriage
premieres. (1971)
Awareness and National Domestic
30th Anniversary of
Whitney Houston’s “I’m Violence Awareness Month.
Your Baby Tonight” (Music)
5 6 7 8 9 10 11 UPCOMING EVENTS
Fannie Lou Hamer Elijah Muhammed Yom Kippur Independence of Frederick D. Pat-
Uganda Austin City Limits Festival
terson
October 2 – 11, 2020
Vice Presidential Debate
Austin, TX
12 13 14 15 16 17 18
Vice Presidential Debate
Indigenous Arna
Second Presidential
Henry Lewis Chuck Berry
Debate October 7, 2020
People’s Day Bontemps
Al Green’s infamous ‘Grits University of Utah
Independence of Incident’ occurs – he
Salt Lake City, Utah
Equatorial Guinea takes this as a sign from
God to focuses on gospel
& preaching. (1974)
Second Presidential Debate
19 20 21 22 23 24 25 October 15, 2020
Third Presidential Independence of University of Michigan
Enolia Pettigen Debate Pele
McMillan Zambia Ann Arbor, Michigan
Third Presidential Debate
26 27 28 29 30 31 October 22, 2020
Independence of Halloween Belmont University
Mahalia
Jackson St. Vincent and the Nashville, Tennessee
Grenadines 20th anniversary of
Outkast’s Stankonia
(Music)
presented byNovember
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1
Greens! Beans! Potatoes!
Tomatoes! Ram! Lamb! Hog!
Dog! Chicken!....
You NAME IT!
Independence of Antigua
and Barbuda Is it just us or have some of
the best memes come from
The 1st issue of Jet
Magazine is published.
culturally bonding experienc-
(1951) es like Thanksgiving and the
2 3 4 5 6 7 8 commonalities Black com-
munities have within those
Independence of William Bells Brown 25th Anniversary of
Dominica Goodie Mob’s Soul experiences? Engage with
Food (Music) some of the internet’s best
ELECTION DAY
content creators on Twitter,
9 10 11 12 13 14 15
Instagram and YouTube to
Dorothy Veteran’s Day Sigma Gamma Rho Diwali get in on the conversation.
Dandridge est. 1922
Independence of
Angola
November 30, 1982: Michael
16 17 18 19 20 21 22
Jackson releases Thriller,
Omega Psi Phi est. 10th Anniversary of which becomes, by far, the
1911 Kanye West’s MBDTF
best selling album world-
(Music)
wide.
23 24 25 26 27 28 29
Scott Joplin Independence of Thanksgiving Black Friday Gordy Berry Adam Clayton
Suriname Powell, Jr.
Jimi Hendrix Independence of
Mauritania
30
Independence of
Barbados
presented byDecember
Monday Tuesday
1
Wednesday
2
Thursday
3
Friday
4
Saturday
5
Sunday
6
This year has come to an end.
We hope this guide has been a
catalyst for more authentic con-
versations between consumer
Giving Tuesday Alpha Phi Alpha est. 13th Amendment and brand, culture and corporate.
1906 (1865) Let us know what you think!
Rose Parks refuses to
give up her seat (1955)
December 13, 2013: In a bold
7 8 9 10 11 12 13 and brilliant marketing move,
Beyoncé’s self-titled album is re-
Reginald Lewis Independence of Hanukkah Begins Independence of leased with no advance notice,
Tanzania Kenya
sending radio stations scram-
bling to get the songs on the air.
14 15 16 17 18 19 20
UPCOMING EVENTS
Green Monday William A. Hinton Hanukkah Ends Super Saturday
Free Shipping Day Mid-December: The electors
Carter G. Woodson (members) of the Electoral Col-
Total Solar Eclipse 35th Anniversary of
The Color Purple (Film) lege meet in their respective
state capitals (electors for the
21 22 23 24 25 26 27
District of Columbia meet within
First Day Arthur W. Mitchell Madam C.J. Walker Christmas Eve Christmas Day KWANZAA KWANZAA the district) to formally vote for
of Winter the president and vice president
25th Anniversary of DeFord Bailey, Sr., a
Waiting to Exhale (Film) harmonica player, makes
history as the first Black 2021
performer on the Grand
Ole Opry in Nashville,
Tennessee. (1924) January 5: Electoral votes formal-
ly counted before a joint session
28 29 30 31 January 1, 2020
of Congress; the president of the
KWANZAA KWANZAA KWANZAA KWANZAA KWANZAA Senate formally announces the
electoral result
New Year’s Eve New Year’s Day January 20: Inauguration Day
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