The Brand Book - The University of Ballarat Brand Guidelines

The Brand Book - The University of Ballarat Brand Guidelines
The
Brand Book
             The University of Ballarat
July 2010           Brand Guidelines


                University of Ballarat
                   Learn to succeed
The Brand Book - The University of Ballarat Brand Guidelines
Contents
                Our Brand                3     Web Design                23
              Our colours                 5   Web accessibility standards 25
              Our tone                    6   Fonts                       26

                Our Logo                 7     Our Images                27
              Logo                        9   Imagery                    29
              Minimum size               10   Personality and tone       29
              White background           10   Cropping                   30
              Clear space                10   Incorrect use              30
              CRICOS number              11
              Incorrect use              12    Our Tone of Voice         31
              Co-branding                12   Tone of voice              33
                                              Punctuation                33
                Print Design             13   Other rules                34
              Colour bands               15
              Fonts                      18   Contacts                   35
              Type treatment             19
              Press templates            20
              Administration templates   22
              Stock                      22



2 | The Brand Book | Our Brand
The Brand Book - The University of Ballarat Brand Guidelines
Brand
Our Brand
Our colours
Our tone
What is                                              Our colours
our brand?
Bright colour bands and aspirational lines           One aspect that sets the University of Ballarat apart
characterise the new University of Ballarat brand.   from other universities is its warm, welcoming,
This new look reminds current students why they      community atmosphere. Put simply, it’s a great
chose us and gives potential students a taste of     place to study and students like being here.
what they’ll find at UB:
                                                     While there are more pertinent things to talk about
A warm, welcoming community.                         in our communications, this atmosphere needs to
                                                     be communicated to prospective students.
Some of Victoria’s finest teachers.
                                                     That’s why our new brand is so vibrant.
And an environment where they’ll be given every
opportunity to learn to succeed.                     The bright colours are fresh and friendly. They set
                                                     us apart from other universities. And they not only
                                                     reflect the warm, enjoyable atmosphere, but the
                                                     bright colours of the individual schools.




                                                                                               The Brand Book | Our Brand | 5
Our tone

              Brand                                                      Schools and programs

              The tone of the new brand is positive and                  Research has clearly shown that the reason most
              aspirational, warm and inclusive. It doesn’t have          students study is to reach their chosen career as
              the cold overtones often used by larger institutions.      quickly as possible. So when we’re talking about
              The brand talks to students in a personable manner.        specific schools and programs, we talk about
              So instead of talking about ‘the University of Ballarat’   career outcomes with headlines focusing on the
              and ‘students’ we refer to ‘us’ and ‘you’.                 motivations behind choosing a particular career.



                                                                                                                                                                                                                                                   School of Nursing




                                                                                                                      Learn to become the nurse
                                                                                                                      someone never forgets.
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                                                                                                                                                                                                                                                             University of Ballarat
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                                                                                                                                                                                                                                                                Learn to succeed
                                                                         Visit www.ballarat.edu.au for more details.                          CRICOS Provider No. 00103D CUBED0000




                                                                                                                                                                                           School of Human Movement and Sport Sciences



                                                                                                                      Learn to become the
                                                                                                                      professional who shapes
                                                                                                                      the winning team.
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                                                                                                                                                                                                                                                             University of Ballarat
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                                                                                                                                                                                                                                                                Learn to succeed
                                                                         Visit www.ballarat.edu.au for more details.                          CRICOS Provider No. 00103D CUBED0000




6 | The Brand Book | Our Brand
Logo
Our Logo
Logo
Minimum size
White background
Clear space
CRICOS number
Incorrect use
Co-branding
Logo

While the University of Ballarat shield has not            University of Ballarat
changed, the way the logo is treated has been                 Learn to succeed
modernised to reflect our university offering.
                                                      Preferred logo lock-up: right-aligned.
The shield has been given a 3D treatment and is
accompanied by the large ‘University of Ballarat’
title making it very easy to read our name.

The logo should always appear in a lock-up
with the ‘University of Ballarat’ title and the tag           P-202        P-871        P-286      BLACK
                                                              0C 100M      20C 25M      100C 66M   0C 0M
line ‘Learn to succeed’. The logo lock-up should
                                                              61Y 43K      60Y 25K      0Y 2K      0Y 100K
always be right-aligned.
                                                      Logo colour breakdowns.
(NB. In very rare cases, a left-aligned version of
the logo has been used on the back cover of
brochures where right-aligning the logo would
have looked disorderly.)

The black and white version of the logo should
only ever be used in a mono advertisement.
                                                              University of Ballarat
ie. university recruitment press advertising.                    Learn to succeed
                                                      Black and white version of logo only to be used where colour
                                                      is unavailable.


                                                                                                        The Brand Book | Our Logo | 9
Minimum size                                                  Clear space

               The logo lock-up should never be smaller than                 It’s important that the logo is surrounded by enough
               50mm width as shown here.                                     clear space to make it easy to read and recognise.
                                                                             The minimum amount of clear space is as shown below,
                        University of Ballarat                               where ‘X’ is the height of the flag in the UB shield.
                           Learn to succeed
                                                                                                                                1.5 x X
                                 50mm total width


               For questions regarding a specific requirement please
                                                                       2xX
                                                                               University of Ballarat                                      2xX
               contact publicrelations@ballarat.edu.au
                                                                                  Learn to succeed
                                                                                                                   1.5 x X




               White background
                                                                                                              Height of flag section = X




               The logo must always appear on a white background.
               It should never appear on the colour bars. When there
               is a colour background, a panel must be created to
               house the UB logo, so it can appear out of white.




10 | The Brand Book | Our Logo
Hospitality & Tourism
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CRICOS number
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                                                                                                                                                                                           School of Business                                                   School
                                                                                                                                                                                                                                                                School of
                                                                                                                                                                                                                                                                       of Business
                                                                                                                                                                                                                                                                          Business
                                                                                                                                                                                                                                                          Department of Hospitality & Tourism
                                                                                                                                                                                                                                                          5327 8186
                                                                                             Don’t just study to be qualified.
                                                                                                Don’t
                                                                                             Learn         just study to
                                                                                                    to succeed.                                                                                                                    be qualified.
                                                                                                           Learn to succeed.
                                                                                                                                                                                                                                                         Call 1800 811 711 or visit
                                                              Hospitality & Tourism                                                                          Information Technology
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                                                                                                                                                                                                                                                         www.ballarat.edu.au
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                                                                    Hospitality
                                                                    Hospitality &
                                                                                & Tourism
                                                                                  Tourism                                                                                                                              Information
                                                                                                                                                                                                                       Information Technology
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                                                                                                                                                                                                                                   Technology

In communications, the CRICOS number appears
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                                                              5327 8186                                                              5327 8186

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of 5.5pt) and, where space permits, sits in the
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                                                             CRICOS Provider No. 00103D
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opposite corner to the logo.
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                                                                                                                                                                                                                                  of Information
                                                                                                                                                                                                                                     Information Technology
                                                                                                                                                                                                                                                 Technology
                                                                    5327
                                                                    5327 8186
                                                                         8186                                                                                                                                          5327
                                                                                                                                                                                                                       5327 8186
                                                                                                                                                                                                                            8186




In internal documents, the CRICOS number has                     Call
                                                                 Call 1800
                                                                      1800 811
                                                                           811 711
                                                                               711 or
                                                                                   or visit
                                                                                      visit                                                                                                                                                                         University
                                                                                                                                                                                                                                                                    University of
                                                                                                                                                                                                                                                                               of Ballarat
                                                                                                                                                                                                                                                                                  Ballarat
                                                                 www.ballarat.edu.au                                                                                                                                                                                   Learn
                                                                                                                                                                                                                                                                       Learn to
                                                                                                                                                                                                                                                                              to succeed
                                                                                                                                                                                                                                                                                 succeed
                                                                                                      Click here
                                                                 www.ballarat.edu.au
already been included – so there is no need to add                CRICOS Provider No. 00103D
                                                                  CRICOS Provider No. 00103D



                                                                  CRICOS Provider No. 00103D CUBED0000
                                                                                                        CUBED0101
                                                                                                        CUBED0101




it yourself.                                                                                          to learn more.
                                                          1. Call to action sits above the CRICOS number.

1. The call to action should sit above the CRICOS
                                                                                                      CRICOS Provider No. 00103D

   number. If there is no call to action, the CRICOS
   number should line up with the base of the UB             University of Ballarat
   shield in the logo lock-up.                                  Learn to succeed
2. If there is very little horizontal space, the CRICOS   2. CRICOS number sits in the colour band when
                                                             there is little space in the white panel.
   number can appear above the logo lock-up,
   in white type out of the colour bands as shown.                                                                                                                                                                                                            Program title here



                                                                                                                    Insert career focused
3. In strip ads (where there is limited space),                                                                     headline here and some
   the call to action and CRICOS number sit side                                                                    more about career here.
   by side aligned with the base of the UB shield.         Sum etuer autpat atin er sis et, velisi tie et aut iniam dui bla conse elent vulputat.
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                                                                                                                                                                  nosto consequisl utpatem nonsecte minibh eugiam nis dolorper iriurem vullaore.                         University of Ballarat
                                                                                                                                                                                                                                                                            Learn to succeed
                                                           Visit www.ballarat.edu.au for more details.                                       CRICOS Provider No. 00103D CUBED0000




                                                          3. In strip ads, the CRICOS number sits next to the call to action.




                                                                                                                                                                                                                                                                          The Brand Book | Our Logo | 11
Land the
                                                                                                                                                                                                                                                                                                                                                               job that
                                                                                                                                                                                                                                                                                                                                                               all the other
                                                                                                                                                                                                                                                                                                                                                               graduates
               Incorrect use                                                       Co-branding                                                                                                                                                                                                                                                                 are chasing.
                                                                                   The position of the co-brand logo depends on the size of the
                                                                                   advertisement.


               DO NOT use the shield           DO NOT use the flat
                                                                                                                        Land the
                                                                                   In small space advertisements, the partner logo sits to the
                                                                                   immediate left of the UB logo lock-up. A 0.25pt Land
                                                                                                                                     verticalthe
                                                                                                                                              line
                                                                                                                        job that
                                                                                                                                                 Program title here
               without the word mark.          version of the shield.
                                                                                   separates the UB logo from the other   logo/s.
                                                                                                                    Learn to
                                                                                                                                    job    that
                                                                                                                             succeed at the University of Ballarat.
                                                                                                     Insert career focused all the other
                                                                                                                  here all     the        other
                                                                                                    Headline
                                                                                                     headline            and    some   graduates
                                                                                                                                                                                                                                                    The School of Mines Ballarat (SMB) is recognised as the oldest TAFE institution in Australia, delivering quality programs

                                                                                   In larger advertisements,  the partner logo is left-aligned and
                                                                                                    TBA.
                                                                                                                                                                                                                                                    and teaching for 140 years. By 2011, the University of Ballarat will have invested $100 million in new technology and

                                                                                                     more     about
                                                                                   sits above the vignette line.        graduates
                                                                                                                      career     here. are chasing.                                                                                                 state-of-the-art facilities, including a new Manufacturing Technology Training Centre at our SMB Campus.
                                                                                                                                                                                                                                                    So to learn to succeed in your career, make the University of Ballarat your first choice.



                 University of Ballarat       University of Ballarat                                                    are chasing.
                                                                                                                    Sum etuer autpat atin er sis et, velisi tie et aut iniam dui bla conse elent vulputat. Eration vullupt ationummy nostrud dolortissim ipit et
                                                                                                                    wis nos nit nos et, veliquisit ad dipsusto od magnit adignis aciduisim num nulput atet aliqui exer sustion sequatuer sequism olorerate
                                                                                                                    vel delisl iriurer ilismolore feuismod tatet, quis aciduisim volenis endio con ex et wis acin ullut ut wisim alit autpat. Inciduis esto odolorp                                                                                                                                                                  University of Ballarat
                                                                                                                                                                                                                                                                                                                                                                                                                      Program title here


                                                                                                                                                                                                                                                                                                                                                                                                                                        Learn to succeed
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                                                                                                                                                                                                                                                                                                                                                                   Learn to succeed at the University of Ballarat.

                    Learn to succeed                                                                               Visit www.ballarat.edu.au for more details.                                                   CRICOS Provider No. 00103D CUBED0000
                                                                                                                                                                                                                                                                                                  Insert career focused
                                                                                                                                                                                                                                                                                                 Headline
                                                                                                                                                                                                                                                                                                  headline here and some
                                                                                                                                                                                                                                                                                                 TBA.
                                                                                                                                                                                                                                                                                                                                                                   The School of Mines Ballarat (SMB) is recognised as the oldest TAFE institution in Australia, delivering quality programs
                                                                                                                                                                                                                                                                                                                                                                   and teaching for 140 years. By 2011, the University of Ballarat will have invested $100 million in new technology and

                                                                                                                                                                                                                                                                                                  more about career here.                                          state-of-the-art facilities, including a new Manufacturing Technology Training Centre at our SMB Campus.
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                shield and word mark.          version of the logo.
                                                                                                                                                                                                                                                    For more information call 1800 811 711
                                                                                                                                                                                                                                                       Strip ads: Partner logo sits to the                                                                                                                                                                                                     University of Ballarat
                                                                                                                    job that
                                                                                                                                                                                                                                                                                       University of Ballarat                                                      For more information call 1800 811 711

                                                                                                                                                                                                                                          or succeed
                                                                                                                                                                                                                                             visit www.ballarat.edu.au     today.                                                                                  or visit www.ballarat.edu.au today.


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                                                                                                                                                                                                                                    Learn to         at the University of Ballarat.                                                                                CRICOS Provider No. 00103D CUBED/CPR0006




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                                                                                                                    all the other                                                                                                                      left of the UB lock-up.
                                                                                                                                                                                                                                    The School of Mines Ballarat (SMB) is recognised as the oldest TAFE institution in Australia, delivering quality programs
                                                                                                                                                                                                                                    and teaching for 140 years. By 2011, the University of Ballarat will have invested $100 million in new technology and

                                                                                                                    graduates                                                                                                       state-of-the-art facilities, including a new Manufacturing Technology Training Centre at our SMB Campus.
                                                                                                                                                                                                                                    So to learn to succeed in your career, make the University of Ballarat your first choice.


                                                                                                                    are chasing.
                         University of Ballarat
                            Learn to succeed                                         Learn to succeed at the University of Ballarat.                                                                                                For more information call 1800 811 711
                                                                                                                                                                                                                                    or visit www.ballarat.edu.au today.
                                                                                                                                                                                                                                                                                                                                                                                                                University of Ballarat
                                                                                                                                                                                                                                                                                                                                                                                                                   Learn to succeed
                                                                                     The School of Mines Ballarat (SMB) is recognised as the oldest TAFE institution in Australia, delivering quality programs
                                                                                     and teaching for 140 years. By 2011, the University of Ballarat will have invested $100 million in new technology and                          CRICOS Provider No. 00103D CUBED/CPR0006
                                                                                     state-of-the-art facilities, including a new Manufacturing Technology Training Centre at our SMB Campus.
                                                                                     So to learn to succeed in your career, make the University of Ballarat your first choice.



               DO NOT alter the proportions or positions of any element
               in the logo lock-up.                                                  For more information call 1800 811 711
                                                                                     or visit www.ballarat.edu.au today.
                                                                                                                                                                   University of Ballarat
                                                                                     CRICOS Provider No. 00103D CUBED/CPR0006                                         Learn to succeed




                                                                                   Larger ads: Partner logo sits above the vignette line.
                       University of Ballarat
                          Learn to succeed
                                                                                   In rare cases where an icon is required for a co-branded website,
                                                                                   you may see the UB shield without the word mark. This use of
               DO NOT put the logo on a background colour.
                                                                                   the UB shield requires the approval of the PR department.


12 | The Brand Book | Our Logo
Print Design
Colour bands




                           Print
Fonts
Type treatment
Press templates
Administration templates
Stock
Colour bands

The brand (corporate) colour band is used for all     school then the relevant school colour band would
non-school/program communications. For example,       be used (see the next page for examples of these).
in communications where the message is about the
                                                      This colour band is available at
broader university, this colour band would be used.
                                                      www.ballarat.edu.au/corpserv/pr/csg
However, if the communication was about a specific
                                                      as an Illustrator EPS and InDesign file.




                                                                                             The Brand Book | Print Design | 15
School colour bands
                These school colour bands are available at www.ballarat.edu.au/advertising as Illustrator EPS and
                InDesign files. Where a single colour is required to represent a particular school (for promotional items,
                for example), please refer to the CMYK breakdown on the swatches below.


                 C27
                 M0                                                                                                          School of
                 Y100                                                                                                        Applied Sciences
                 K0


                 C0
                 M100                                                                                                        Arts
                 Y30                                                                                                         Academy
                 K0


                 C0                                                                                                          School of
                 M25                                                                                                         Behavioural and
                 Y100                                                                                                        Social Sciences
                 K0                                                                                                          and Humanities


                 C100
                 M50                                                                                                         School of
                 Y0                                                                                                          Business
                 K0


                 C100
                 M50                                                                                                         School of
                 Y0                                                                                                          Business Services
                 K0




16 | The Brand Book | Print Design
These colour bands are available at www.ballarat.edu.au/advertising as Illustrator EPS and InDesign files.


C100
M0                                                                                                                 School of
Y30                                                                                                                Education
K0



C40
                                                                                                                   School of
M100
                                                                                                                   Human Movement
Y100
K0                                                                                                                 and Sport Sciences



C70
M100                                                                                                               School of
Y0                                                                                                                 Human Services
K0



C0                                                                                                                 Graduate School of
M60                                                                                                                Information Technology
Y100                                                                                                               and Mathematical
K0                                                                                                                 Sciences



C70
                                                                                                                   School of
M0
                                                                                                                   Manufacturing
Y100
                                                                                                                   Services
K0



C100
M0                                                                                                                 School of
Y0                                                                                                                 Nursing
K0



C27
                                                                                                                   School of
M0
Y100                                                                                                               Science and
K0                                                                                                                 Engineering




                                                                                                             The Brand Book | Print Design | 17
Fonts

                The typeface used in printed materials is Helvetica.      NB. In online communications, Verdana is also used as
                                                                          the live font (the editable type in online communications).
                The headline is always either white reversed out of
                                                                          See page 26 in the web section for more information.
                the colour bands (Helvetica Neue Bold) or black on a
                white panel (Helvetica Neue Thin).

                Italics may be used sparingly for form/brochure titles.
                Italics should never be used in headings.                                     Want to go places?
                                                                                              Apply before
                Headline (white out of colour):
                Helvetica Neue Bold
                                                                                              these places go.
                Headline (black on white): Helvetica Neue Thin
                                                                          Headline must always reverse out of colour bands.
                Body copy: Helvetica Neue Light
                                                                              As one of Victoria’s 5-star universities, we offer over 750 programs – from short courses to degrees and beyond.
                                                                              And with just weeks before the school term begins, there are only a few places left. So if you’re interested in
                                                                              learning to succeed at the only Victorian university awarded 5 stars for teaching quality*, apply for one of the
                                                                              programs below before it’s too late. Simply call or visit us online today.


                Bold body copy: Helvetica Neue Bold                            Education                          Bachelor of Arts
                                                                                                                  (Rural Social Welfare)
                                                                                                                                                      Bachelor of Arts
                                                                                                                                                      (Humanities and Social Sciences)
                                                                                                                                                                                           Behavioural,
                                                                                                                                                                                           Social Sciences and
                                                                              Bachelor of Arts                                                                                             Humanities
                                                                                                                  Bachelor of Arts                    Bachelor of Psychological Science
                                                                              (Humanities and Social Sciences)
                                                                                                                  (Humanities and Social Sciences)
                                                                                                                                                                                          Bachelor of Arts

                Sub headings: Helvetica Neue Bold
                                                                                                                                                      Bachelor of Arts
                                                                               Arts Academy                        Business                           (Rural Social Welfare)              (Humanities and Social Sciences)

                                                                                                                                                      Bachelor of Arts                    Bachelor of Psychological
                                                                              Bachelor of Arts                    Bachelor of Arts
                                                                                                                                                      (International Studies)
                                                                              (Humanities and Social Sciences)    (Humanities and Social Sciences)                                        Bachelor of Arts
                                                                                                                                                      Bachelor of Arts                    (Rural Social Welfare)
                                                                                                                  Bachelor of Psychological Science

                School titles: Helvetica Neue Roman
                                                                               Nursing
                                                                                                                                                      Bachelor of Arts (Honours)          Bachelor of Arts
                                                                                                                  Bachelor of Arts
                                                                                                                                                                                          (International Studies)
                                                                              Bachelor of Arts                    (Rural Social Welfare)              Bachelor of Arts (Psychology)
                                                                              (International Studies)                                                 (Honours)                           Bachelor of Arts
                                                                                                                  Bachelor of Arts
                                                                              Bachelor of Arts / Diploma of       (International Studies)             Bachelor of Arts                    Bachelor of Arts (Honours)


                Call to action: Helvetica Neue Light
                                                                              Professional Writing & Editing                                          (Rural Social Welfare)
                                                                                                                                                                                          Bachelor of Arts (Psychology)
                                                                              Bachelor of Arts (Honours)
                                                                                                                   Applied Sciences
                                                                                                                                                      Bachelor of Arts                    (Honours)
                                                                                                                  Bachelor of Arts                    (International Studies)

                                                                          When     the headline is not reversed out of colour, it appears
                                                                                                                                                                                          Bachelor of Arts
                                                                               Manufacturing Services             (International Studies)             Bachelor of Arts / Diploma of       (Rural Social Welfare)
                                                                                                                                                      Professional Writing & Editing

                CRICOS code: Helvetica Neue Roman
                                                                                                                  Bachelor of Arts / Diploma of                                           Bachelor of Arts

                                                                          in a white panel.
                                                                              Bachelor of Arts
                                                                              (Humanities and Social Sciences)    Professional Writing & Editing      Bachelor of Arts (Honours)          (International Studies)

                                                                              Bachelor of Psychological Science   Bachelor of Arts (Honours)          Bachelor of Arts (Psychology)       Bachelor of Arts / Diploma of
                                                                                                                                                      (Honours)                           Professional Writing & Editing
                                                                              Bachelor of Arts                    Bachelor of Arts
                                                                              (Rural Social Welfare)              (Psychology) (Honours)                                                  Bachelor of Arts (Honours)

                                                                              Bachelor of Arts                    Bachelor of Arts                                                        Bachelor of Arts (Psychology)
                                                                              (Humanities and Social Sciences)    (Humanities and Social Sciences)                                        (Honours)

                                                                              Bachelor of Psychological Science    Human Services




18 | The Brand Book | Print Design
                                                                           Call 1800 811 711 or visit                                                                      University of Ballarat
                                                                           www.LearnToSucceed.com.au                                                                          Learn to succeed
Type treatment                                                                                                                                                       Want to go places?
                                                                                                                                                                     Apply before
                                                                                                                                                                     these places   go.
                                                                                                                                                                                School of Business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   School of Business

                                                                                                                              As one of Victoria’s 5-star universities, we offer over 750 programs – from short courses to degrees and beyond. And with just weeks
                                                                                                                              before the school term begins, there are only a few places left. So if you’re interested in learning to succeed at the only Victorian

Flags                                                                                                                         university awarded 5 stars for teaching quality*, apply for one of the programs below before it’s too late. Simply call




                                             Want to go places?Don’t just study to be qualified
                                                                                                                              or visit us online today.


School and program names appear next to a vertical
                                                                                                                                Arts Academy                                     Information Technology                          Applied Sciences                                                                      Manufacturing Services
                                                                                                                                                                                 Certificate III in Business Administration
                                                                                                                              Bachelor of Visual Arts (Fine Arts)                (Off Campus)                                  Health                                                                           Building & Construction

                                                                                                                           Example of vertical flags.

                                             Apply before theseLearn  to succeed.
line drawn from the colour bands. This forms a ‘flag’
                                                                                                                              Bachelor of Visual Arts                            Certificate III, Certificate IV and Diploma   Diploma of Beauty Therapy                                                        Advanced Diploma of Building Design
                                                                                                                              (Graphic Design / Multi-media)                     of Business Administration




                                                                places    go.
                                                                                                                                                                                                                               Diploma of Remedial Massage                                                      (Architectural)
                                                                                                                              Advanced Diploma of Live Production,               Certificate II in Information Technology/
                                                                                                                                                                                                                               Certificate II and III in Hairdressing                                           Certificate III in Bricklaying, Carpentry,
                                                                                                                              Theatre and Events (Technical Production)          Certificate II in Business

where the top of the line aligns with the top of the                                                                                                                                                                           Short course in make up                                                          Electrical, Plumbing, Painting &
                                                                                                                              Diploma of Ceramics                                Certificate III in Media                                                                                                       Decorating, Furniture & Joinery
                                                                                                                              Diploma of Theatre Arts                            Certificate IV and Diploma of Information     Primary Industries                                                               Certificate II in Bricklaying, Carpentry,
                                                                                                                                                                                 Technology (General)                          Diploma of Ornamental Horticulture                                               Electrical, Plumbing & Painting &

upper case letters.                                                                                                             Business                                         Certificate IV and Diploma of Information
                                                                                                                                                                                 Technology (Multimedia)
                                                                                                                                                                                                                               Certificate III in Horticulture
                                                                                                                                                                                                                               Certificate IV in Woolclassing
                                                                                                                                                                                                                                                                                                                Decorating
                                                                                                                                                                                                                                                                                                                Want      toofgo
                                                                                                                                                                                                                                                                                                                Plus a range       places?
                                                                                                                                                                                                                                                                                                                               Building  & Construction
                                                                                                                              Bachelor of Business                               Certificate IV in Information Technology
                                                                                                                                                                                                                               Certificate III in Wool Clip Preparation                                         Apply      before
                                                                                                                                                                                                                                                                                                                Short Courses  available
                                                                                                                              Bachelor of Commerce                               (Websites)
                                                                                                                                                                                                                               Certificate II in Woolhandling                                                   these      places go.
                                                                                                                                                                                                                                                                                                                Engineering & Automotive

To clearly differentiate sections, this vertical flag
                                                                                                                              Bachelor of Management
                                                                                                                                                                                   Behavioural,                                Certificate III and Diploma in
                                                                                                                                                                                                                                                                         As one of Victoria’s 5-star universities, we offer over 750 programs – from short courses to degrees and beyond. And with just weeks
                                                                                                                                                                                                                                                                                                                Diploma of Engineering – Technical (CAD/
                                                                                                                                                                                                                                                                         before the school term begins, there are only a few places left. So if you’re interested in learning to succeed at the only Victorian
                                                                                                                                                                                                                                                                         university awarded 5 stars for teaching quality*, apply for one of the programs below before it’s too late. Simply call
                                                                                                                              Bachelor of Commerce/Bachelor                        Social Sciences &                           Conservation & Land Management            or visit us online today.
                                                                                                                                                                                                                                                                           Arts Academy                         Drafting)
                                                                                                                                                                                                                                                                                                                        Information Technology                          Applied Sciences                                Manufacturing Services

                                                                                                                              of Management                                                                                                                                                                             Certificate III in Business Administration



                                                                                                                                                                                   Humanities
                                                                                                                                                                                                                                                                         Bachelor of Visual Arts (Fine Arts)            (Off Campus)                                  Health                                          Building & Construction


                                                                                                                                                                                                                                                                                                                Diploma of Engineering Technology
                                                                                                                                                                                                                                                                         Bachelor of Visual Arts                        Certificate III, Certificate IV and Diploma   Diploma of Beauty Therapy                       Advanced Diploma of Building Design


                                                                                                                                                                                                                               Food & Allied Sciences
                                                                                                                                                                                                                                                                         (Graphic Design / Multi-media)                 of Business Administration                                                                    (Architectural)
                                                                                                                                                                                                                                                                                                                                                                      Diploma of Remedial Massage




also appears in any execution covering a multitude                                                                                          Hospitality & Tourism                                                                                                                                                                                                                                 Information Technology
                                                                                                                                                                                                                                                                         Advanced Diploma of Live Production,           Certificate II in Information Technology/
                                                                                                                                                                                                                                                                                                                                                                      Certificate II and III in Hairdressing          Certificate III in Bricklaying, Carpentry,
                                                                                                                                                                                                                                                                         Theatre and Events (Technical Production)      Certificate II in Business

                                                                                                                                                                                                                                                                                                                (Civil Engineering)
                                                                                                                                                                                                                                                                                                                                                                      Short course in make up                         Electrical, Plumbing, Painting &


                                                                                                                              Leadership & Management
                                                                                                                                                                                                                                                                         Diploma of Ceramics                            Certificate III in Media                                                                      Decorating, Furniture & Joinery


                                                                                                                                                                                                                               Certificate IV in Food Science
                                                                                                                                                                                                                                                                         Diploma of Theatre Arts                        Certificate IV and Diploma of Information     Primary Industries                              Certificate II in Bricklaying, Carpentry,
                                                                                                                                                                                                                                                                                                                        Technology (General)                          Diploma of Ornamental Horticulture              Electrical, Plumbing & Painting &


                                                                                                                                                                                 Bachelor of Arts
                                                                                                                                                                                                                                                                           Business                                     Certificate IV and Diploma of Information                                                     Decorating

                                                                                                                                                                                                                                                                                                                Certificate IV in Engineering (Post Trade)
                                                                                                                                                                                                                                                                                                                                                                      Certificate III in Horticulture
                                                                                                                                                                                                                                                                                                                        Technology (Multimedia)

                                                                                                                              Advanced Diploma of Management
                                                                                                                                                                                                                                                                                                                                                                      Certificate IV in Woolclassing                  Plus a range of Building & Construction


                                                                                                                                                                                                                               Certificate IV in Laboratory Techniques
                                                                                                                                                                                                                                                                         Bachelor of Business                           Certificate IV in Information Technology                                                      Short Courses available
                                                                                                                                                                                                                                                                                                                                                                      Certificate III in Wool Clip Preparation
                                                                                                                                                                                                                                                                         Bachelor of Commerce                           (Websites)
                                                                                                                                                                                                                                                                                                                                                                      Certificate II in Woolhandling                  Engineering & Automotive

                                                                                                                                                                   Bachelor of Arts (Rural Social Welfare)
                                                                                                                                                                        la consecte erosto odo conulputpat, vulput pratem dolorCertificate III in Engineering – Technical
                                                                                                                                                                                                                                                                         Bachelor of Management

                                                                                                                              (Human Resources)
                                                                                                                                            Sandre modiat ipit at velit                                                          irit                    Sandre modiat ipit at velit la consecte erosto odo conulput
                                                                                                                                                                                                                                                                                                                          Behavioural,                                Certificate III and Diploma in                  Diploma of Engineering – Technical (CAD/
                                                                                                                                                                                                                                                                         Bachelor of Commerce/Bachelor                    Social Sciences &                           Conservation & Land Management                  Drafting)




of programs. Hospitality & Tourism
                                                                                                                                                                                                                                                                         of Management
                                                                                                                                                                                                                                                                                                                          Humanities                                  Food & Allied Sciences                          Diploma of Engineering Technology


                                                                                                                                                                                                                               (CAD/Drafting)
                                                                                                                                                                                                                                                                                                                                                                                                                      (Civil Engineering)

                                                                                                                                                                   Bachelor of Arts (International Studies)
                                                                                                                                                                                                                                                                         Leadership & Management                                                                      Certificate IV in Food Science

                                                                                                                              Diploma and Advanced Diploma of                                                                                                            Advanced Diploma of Management                 Bachelor of Arts                                                                              Certificate IV in Engineering (Post Trade)




                                                                                                                                       amet estrud et, quat.      Molorerilla    adit, si tio consequisl Human
                                                                                                                                                                                                            et luptat.
                                                                                                                                                                                                                                                                                                                                                                      Certificate IV in Laboratory Techniques



                                                                                                                                                                                                                                                         amet     estrud et, quat. Molorerilla adit, si tio consequisl et lu
                                                                                                                                                                                                                                                                         (Human Resources)                              Bachelor of Arts (Rural Social Welfare)                                                       Certificate III in Engineering – Technical


                                                                                                                                                                                                                  Services                                               Diploma and Advanced Diploma of                Bachelor of Arts (International Studies)                                                      (CAD/Drafting)


                                                                                                                                                                                                                               Certificate II in Engineering Studies
                                                                                                                                                                                                                                                                                                                                                                        Human Services

                                                                                                                              Management
                                                                                                                                                                                                                                                                                                                                                                                                                      Certificate II in Engineering Studies

                                                                                                                                                                   Bachelor of Psychological Sciences
                                                                                                                                                                                                                                                                         Management                                     Bachelor of Psychological Sciences
                                                                                                                                                                                                                                                                         Advanced Diploma of Management –               Bachelor of Arts/Diploma of Professional                                                      (Pre-Apprenticeship)
                                                                                                                                                                                                                                                                         Fast>>Track                                    Writing & Editing                             Children’s Services                             Certificate II in Engineering



                                                                                                                                                                                                                                                                                                                (Pre-Apprenticeship)
                                                                                                                                                                                                                                                                         Diploma of Accounting                          Bachelor of Arts (Honours)                    Bachelor of Applied Public Administration       Certificate II in Engineering – Production


                                                                                                                              Advanced Diploma of Management –
                                                                                                                                                                                                                                                                                                                                                                      Bachelor of Children’s Services (for those      Technology

                                                                                                                                                                                Bachelor of Arts/Diploma of Professional
                                                                                                                                                                                                                                                                         Certificate IV and Diploma of Marketing
                                                                                                                                                                                                                                                                         Certificate IV and Diploma of Project            Education                                   who hold an Advanced Diploma)                   Certificate II in Automotive Technology
                                                                                                                                                                                                                                                                         Management                                                                                   Diploma and Advanced Diploma in                 Studies


                                                                                                                                                                                                                               Children’s Services
                                                                                                                                        Per sum duisl ullam                   dolorem
                                                                                                                                                                                Writing & quipsum      dolorer se te           dolute con ute magna                                                                                      Per                                                                             sum duisl ullam dolorem quipsum dolorer se te dolute
                                                                                                                                                                                                                                                                                                                                                                      Children’s Services

                                                                                                                              Fast>>Track                                                                                                                                                                       Certificate II in Engineering
                                                                                                                                                                                                                                                                         Diploma of Human Resources                     Bachelor of Education


                                                                                                                                                                                          Editing                                                                        Management                                     Bachelor of Mathematical Science/             Certificate III in Children’s Services            Aboriginal Education Centre
                                                                                                                                                                                                                                                                         Certificate IV in Financial Services           Bachelor of Education
                                                                                                                                                                                                                                                                                                                                                                      Humanities &                                    Certificate IV Visual Arts & Contemporary
                                                                                                                                                                                                                                                                         (Accounting)                                   Bachelor of Arts/Bachelor of Education
                                                                                                                                                                                                                                                                                                                                                                      Further Education

                                                                                                                                                                                                                               Bachelor of Applied Public Administration
                                                                                                                                                                                                                                                                                                                                                                                                                      Craft


                                                                                                                              Diploma of Accounting                                                                                                                                                             Certificate II in Engineering – Production
                                                                                                                                                                                                                                                                         Certificate IV in Frontline Management         Bachelor of Science/ Bachelor

                                                                                                                                                                  Bachelor of Arts (Honours)
                                                                                                                                            consequismod tie tat dolobor    si.                                                                                                                                                          consequismod                                                                               tie tat dolobor si. Duipsum iril irillum vel dol
                                                                                                                                                                                                                                                                                                                                                                      Diploma Professional Writing & Editing          Certificate III in Conservation & Land
                                                                                                                                                                                                                                                                         Certificate IV in Small Business               of Education




Colours
                                                                                                                                                                                                                                                                                                                                                                      Diploma of Vocational Education                 Management




               Sandre modiat ipit at velit la consecte erosto odo conulputpat, vulput pratemCertificate
                                                                                                   dolorIV and   iritDiploma of Marketing Ate tet prat lutet lortis ad tationullute                        conseServicesdio      eros am, consequipit adit iurerit wisl
                                                                                                                                                                                                                                                                         Management                                     Bachelor of Visual Arts/Bachelor
                                                                                                                                                                                                                                                                                                                                                                      & Training Practice                             Certificate IV in Training & Assessment
                                                                                                                                                                                                                                                                                                                        of Education

                                                                                                                                                                                                                                                                                                                Technology
                                                                                                                                                                                                                                                                         Certificate III in Property Services


                                                                                                                                                                                      Bachelor of Children’s              (for those
                                                                                                                                                                                                                                                                                                                                                                      Certificate IV in Training & Assessing          Certificate II in Hairdressing
                                                                                                                                                                                                                                                                         (Agency)
                                                                                                                                                                                                                                                                                                                          Nursing                                     Certificate IV – Advanced Diploma in            Certificate II in Building & Construction
                                                                                                                                                                                                                                                                         Certificate III in Financial Services



                                                                                                                                                                                                                                                                  commy      nulluptat, sissi.
                                                                                                                                                                                                                                                                                                                                                                      Library/Information Services
                                                                                                                                                                                                                                                                         (Accounts Clerical)                                                                                                                          Certificate II in Automotive
                                                                                                                                                                                                                                                                                                                                                                      Certificates I – III in General Education for


                                                                                                                                               Education                              who hold an Advanced Diploma)
                                                                                                                                                                                                                                                                         Plus a range of Business Management            Bachelor of Nursing                                                                           Indigenous UB FAST program

                                                                                                                                                                                                                                       Certificate II in Automotive   Technology
                                                                                                                                                                                                                                                                                                                                                                      Adults




               amet estrud et, quat. Molorerilla adit, si tio consequisl et luptat.                                                       eliquisi   bla faccumsan conse dio heniscillaor              sustoDiploma
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                                                                                                                                                                                                                                                                         Short Courses available

                                                                                                Certificate IV and Diploma of Project                                                                                                                                                                                     Science and Engineering                     Certificate I in General Education for            Research and Graduate



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                                                                                                                                                                                                                                                                         Hospitality & Tourism                                                                        Adults (Youth Stream)
                                                                                                                                                                                                                                                                                                                                                                                                                        Studies

                                                                                                                                                                                                                                       Studies
                                                                                                                                                                                                                                                                                                                        Bachelor of Engineering Science               Certificate I in Work Education for

                                                                                                                                                                                      Diploma   and Advanced                in
                                                                                                                                                                                                                                                                         Certificate II and III in Hospitality


                                                                                                Management
                                                                                                                                                                                                                                                                         (Traineeships)                                 (Civil, Mechanical or Mining Engineering)     students with a learning disability
                                                                                                                                                                                                                                                                                                                                                                                                                      Master by Research and Doctor of
                                                                                                                                                                                                                                                                         Certificate III in Hospitality (Commercial     Bachelor of Applied Science                   Certificates in Spoken & Written English
                                                                                                                                                                                                                                                                                                                                                                                                                      Philosophy in all Higher Education Schools




Headlines reversed out of the colour bars must
                                                                                                                                                                                                                                                                         Cookery) Apprenticeships                       (Environmental Management,                    Foundation Access Studies Program               are available




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                                                                                                                                                                                                                                                                                                                        Food Science & Technology,                    (FAST)

                                                                                                                                             Bachelor of Education
                                                                                                                                                                                                                                                                         Certificate III in Hospitality (on Campus)


                                                                                                             Human Resources
                                                                                                                                                                                                                                                                                                                        Geology or Metallurgy)                        Plus a range of short courses available
                                                                                                                                                                                                                                                                         Certificate III and Diploma of Events
                                                                                                                                                                                                                                                                                                                        Bachelor of Applied Science


                                                                                                                                                                                                                                                         Education Centre
                                                                                                                                                                                                                                                                         Certificate III in Hospitality (Commercial
                                                                                                                                                                                                                                                                                                                        (Food Science & Technology)/Bachelor
                                                                                                                                                                                                                                                                         Cookery) (Non Apprenticeships)


                                                                                                                                                                                      Certificate III in Children’s Services
                                                                                                                                                                                                                                                                                                                        of Management


                                                                                                Management
                                                                                                           volorem quis nullutpateBachelor            of Mathematical Science/
                                                                                                                                                                                                                                                                         Certificate III in Hospitality (Patisserie)




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                                                                                                                                                                                                                                                                                                                        Bachelor of Science
                                                                                                                                                                                                                                                                         Certificate IV in Hospitality
                                                                                                                                                                                                                                                                                                                        Bachelor of Biomedical Science
                                                                                                                                                                                                                                                                         (Commercial Cookery)
                                                                                                                                                                                                                                                                         Advanced Diploma of Hospitality


                                                                                                Certificate IV in Financial Services         Bachelor of Education                                                                                                       (Fast Track)



                                                                                                                                                                                      Humanities &
                                                                                                                                                                                                                                                                  volorem     quis nullutpate   eum do doloboreros aliquam corer                                                               University of Ballarat



be white. Apart from school and program titles,
                                                                                                                                                                                                                                       Certificate IV  Visual Arts & Contemporary
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                                                                                                CertificateAte      tet prat   lutet lortis ad   tationullute
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                                                                                                                                                                   Bachelor dio eros am, consequipit adit iurerit wisl
                                                                                                                                                                                                                                                                         * Source: The Good Universities Guide 2010.


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                                                                                                                                                                                                                                       Certificate III in Conservation & Land
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                                                                                                Management                                   Bachelor of Visual Arts/Bachelor
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                                                                                                            III in Financial Services
                                                                                                                                                                                      Library/Information Services
                                                                                                (Accounts Clerical)                                                                                                                    Certificate II in Automotive
                                                                                                                                            5327 8186                            Bachelor of Nursing                           Certificates I – III in General Education for                                                                                                                      5327 8186
                                                                                                                              Plus a range of Business Management                                                                                                                                               Indigenous UB FAST program
                                                                                                                                                                                                                               Adults
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Call to action                                                                                                                Certificate II and III in Hospitality
                                                                                                                              (Traineeships)
                                                                                                                                                                                Bachelor of Engineering Science
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                                                                                                                                                                                                                                                                       Master by Research and Doctor of
                                                                                                                              Certificate III in Hospitality (Commercial         Bachelor of Applied Science                   Certificates in Spoken & Written English
                                                                                                                                                                                                                                                                                                                Philosophy in all Higher Education Schools

The call to action is black Helvetica Neue Light.                                                                             Cookery) Apprenticeships

                                                                                                                                         Call 1800 811  711 or of
                                                                                                                                                     Department visit
                                                                                                                                                                                 (Environmental Management,
                                                                                                                                                                  Hospitality & Tourism
                                                                                                                              Certificate III in Hospitality (on Campus)         Food Science & Technology,
                                                                                                                                                                                                                               Foundation Access Studies Program
                                                                                                                                                                                                                               (FAST)
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                      University o
                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Learn t
                                                                                                                                                                                 Geology or Metallurgy)                        Plus a range of short courses available
                                                                                                                                                     5327 8186
                                                                                                                              Certificate III and Diploma of Events

It sits to the left of the logo and above the                                                                                            www.ballarat.edu.au
                                                                                                                              Certificate III in Hospitality (Commercial
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                                                                                                                                                                                Bachelor of Applied Science
                                                                                                                                                                                (Food Science & Technology)/Bachelor
                                                                                                                                          CRICOS Provider No. 00103D            of Management
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                                                                                                                              Certificate III in Hospitality (Patisserie)
                                                                                                                                                                                 Bachelor of Science

CRICOS number.                                                                                                                Certificate IV in Hospitality
                                                                                                                              (Commercial Cookery)
                                                                                                                                                                                 Bachelor of Biomedical Science

                                                                                                                              Advanced Diploma of Hospitality

              Information Evening 5.30pm, Thursday 28th January 2010,                                                                                                                                                                         University        of Ballarat
                                                                                                                              (Fast Track)


                                                         Example
                                                          Call 1800 811of
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                                                                                                                              * Source: The Good Universities Guide 2010.


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                                                                                                                                                                                                                                                                                                                                    The Brand Book | Print Design | 19
Press templates                                                                                                                                                                                                                                                                                                                                                                                   Program title here



                                                                                                                                                                                                                                                                                    Insert career focused
                                                                                                                                                                                                                                                                                    headline here and some
                The following press templates have been set up for                                                                                                                                                                                                                  more about career here.
                you to use – there’s one for every school. Ideally, you                                                                                                                                                                Sum etuer autpat atin er sis et, velisi tie et aut iniam dui bla conse elent vulputat.    sequism olorerate vel delisl iriurer ilismolore feuismod tatet, quis aciduisim volenis

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                                                                                                                                                                                                                                       dipsusto od magnit adignis aciduisim num nulput atet aliqui exer sustion sequatuer        nosto consequisl utpatem nonsecte minibh eugiam nis dolorper iriurem vullaore.

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                your headline and copy.                                                                                                                                                                                               School of Applied Sciences

                These templates must be followed exactly, and                                                                                                                                                                                                                                                                                                                                                    Program title here




                your final ad must be approved by Student                                                                                                                                                                                                                           Insert career focused
                                                                                                                                                                                                                                                                                    headline here and some
                Recruitment before being sent to publication.                                                                                                                                                                                                                       more about career here.
                                                                                                                                                                                                                                       Sum etuer autpat atin er sis et, velisi tie et aut iniam dui bla conse elent vulputat.    sequism olorerate vel delisl iriurer ilismolore feuismod tatet, quis aciduisim volenis

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                                                                                                                                                                                                                                       dipsusto od magnit adignis aciduisim num nulput atet aliqui exer sustion sequatuer        nosto consequisl utpatem nonsecte minibh eugiam nis dolorper iriurem vullaore.

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                Strip ad examples                                                                                                                                                                                                     Arts Academy

                                                                                                                                                                                                                Program title here                                                                                                                                                                                Program title here



                                                         Insert career focused                                                                                                                                                                                                      Insert career focused
                                                        Headline
                                                         headline here and some                                                                                                                                                                                                     headline here and some
                                                        TBA.
                                                         more about career here.                                                                                                                                                                                                    more about career here.
                 Sum etuer autpat atin er sis et, velisi tie et aut iniam dui bla conse elent vulputat.       sequism olorerate vel delisl iriurer ilismolore feuismod tatet, quis aciduisim volenis                                   Sum etuer autpat atin er sis et, velisi tie et aut iniam dui bla conse elent vulputat.    sequism olorerate vel delisl iriurer ilismolore feuismod tatet, quis aciduisim volenis

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                 Eration vullupt ationummy nostrud dolortissim ipit et wis nos nit nos et, veliquisit ad      endio con ex et wis acin ullut ut wisim alit autpat. Inciduis esto odolorp erosto euis                                   Eration vullupt ationummy nostrud dolortissim ipit et wis nos nit nos et, veliquisit ad   endio con ex et wis acin ullut ut wisim alit autpat. Inciduis esto odolorp erosto euis
                 dipsusto od magnit adignis aciduisim num nulput atet aliqui exer sustion sequatuer           nosto consequisl utpatem nonsecte minibh eugiam nis dolorper iriurem vullaore.                                           dipsusto od magnit adignis aciduisim num nulput atet aliqui exer sustion sequatuer        nosto consequisl utpatem nonsecte minibh eugiam nis dolorper iriurem vullaore.

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                Brand (corporate) template                                                                                                                                                                                            School of Behavioural and Social Sciences and Humanities

                                                                                                                                                                                                       School of Applied Sciences                                                                                                                                                                                 Program title here



                                                               Want to go places?                                                                                                                                                                                                   Insert career focused
                                                               Apply before these places go.                                                                                                                                                                                        headline here and some
                     Certificate II in Horticulture                               Certificate IV in Nursing                                     Certificate III in Food Processing
                                                                                                                                                                                                                                                                                    more about career here.
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                                                                                                                                                                                                             University of Ballarat
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                                                                                                                                                                                                                                       dipsusto od magnit adignis aciduisim num nulput atet aliqui exer sustion sequatuer        nosto consequisl utpatem nonsecte minibh eugiam nis dolorper iriurem vullaore.

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                One school, with three unrelated programs                                                                                                                                                                             School of Business


20 | The Brand Book | Print Design
The following examples are available at www.ballarat.edu.au/advertising as PDF files.



                                                                                                                                                                           Program title here                                                                                                                                                                                            Program title here



                                              Insert career focused                                                                                                                                                                                         Insert career focused
                                              headline here and some                                                                                                                                                                                        headline here and some
                                              more about career here.                                                                                                                                                                                       more about career here.
 Sum etuer autpat atin er sis et, velisi tie et aut iniam dui bla conse elent vulputat.    sequism olorerate vel delisl iriurer ilismolore feuismod tatet, quis aciduisim volenis                              Sum etuer autpat atin er sis et, velisi tie et aut iniam dui bla conse elent vulputat.    sequism olorerate vel delisl iriurer ilismolore feuismod tatet, quis aciduisim volenis

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 Eration vullupt ationummy nostrud dolortissim ipit et wis nos nit nos et, veliquisit ad   endio con ex et wis acin ullut ut wisim alit autpat. Inciduis esto odolorp erosto euis                              Eration vullupt ationummy nostrud dolortissim ipit et wis nos nit nos et, veliquisit ad   endio con ex et wis acin ullut ut wisim alit autpat. Inciduis esto odolorp erosto euis
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School of Business Services                                                                                                                                                                                   Graduate School of Information Technology and Mathematical Sciences

                                                                                                                                                                           Program title here                                                                                                                                                                                            Program title here



                                              Insert career focused                                                                                                                                                                                         Insert career focused
                                              headline here and some                                                                                                                                                                                        headline here and some
                                              more about career here.                                                                                                                                                                                       more about career here.
 Sum etuer autpat atin er sis et, velisi tie et aut iniam dui bla conse elent vulputat.    sequism olorerate vel delisl iriurer ilismolore feuismod tatet, quis aciduisim volenis                              Sum etuer autpat atin er sis et, velisi tie et aut iniam dui bla conse elent vulputat.    sequism olorerate vel delisl iriurer ilismolore feuismod tatet, quis aciduisim volenis

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 Eration vullupt ationummy nostrud dolortissim ipit et wis nos nit nos et, veliquisit ad   endio con ex et wis acin ullut ut wisim alit autpat. Inciduis esto odolorp erosto euis                              Eration vullupt ationummy nostrud dolortissim ipit et wis nos nit nos et, veliquisit ad   endio con ex et wis acin ullut ut wisim alit autpat. Inciduis esto odolorp erosto euis
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School of Education                                                                                                                                                                                           School of Manufacturing Services

                                                                                                                                                                           Program title here                                                                                                                                                                                            Program title here



                                              Insert career focused                                                                                                                                                                                         Insert career focused
                                              headline here and some                                                                                                                                                                                        headline here and some
                                              more about career here.                                                                                                                                                                                       more about career here.
 Sum etuer autpat atin er sis et, velisi tie et aut iniam dui bla conse elent vulputat.    sequism olorerate vel delisl iriurer ilismolore feuismod tatet, quis aciduisim volenis                              Sum etuer autpat atin er sis et, velisi tie et aut iniam dui bla conse elent vulputat.    sequism olorerate vel delisl iriurer ilismolore feuismod tatet, quis aciduisim volenis

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 Eration vullupt ationummy nostrud dolortissim ipit et wis nos nit nos et, veliquisit ad   endio con ex et wis acin ullut ut wisim alit autpat. Inciduis esto odolorp erosto euis                              Eration vullupt ationummy nostrud dolortissim ipit et wis nos nit nos et, veliquisit ad   endio con ex et wis acin ullut ut wisim alit autpat. Inciduis esto odolorp erosto euis
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School of Human Movement and Sport Sciences                                                                                                                                                                   School of Nursing

                                                                                                                                                                           Program title here                                                                                                                                                                                            Program title here



                                              Insert career focused                                                                                                                                                                                         Insert career focused
                                              headline here and some                                                                                                                                                                                        headline here and some
                                              more about career here.                                                                                                                                                                                       more about career here.
 Sum etuer autpat atin er sis et, velisi tie et aut iniam dui bla conse elent vulputat.    sequism olorerate vel delisl iriurer ilismolore feuismod tatet, quis aciduisim volenis                              Sum etuer autpat atin er sis et, velisi tie et aut iniam dui bla conse elent vulputat.    sequism olorerate vel delisl iriurer ilismolore feuismod tatet, quis aciduisim volenis

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School of Human Services                                                                                                                                                                                      School of Science and Engineering


                                                                                                                                                                                                                                                                                                                                                                                                    The Brand Book | Print Design | 21
Press templates                                                                                                                                                                                                                                                                                                Administration templates
                Half page examples                                                                                                                                                                                                                                                                                             Arial is the typeface to use when           Fax
                                                                                                                                                                                                                                                                                                                                                                           Name of School/Section
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        University of Ballarat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Learn to succeed



                                                                                                                                                               School of Business                                                                                                                                              typing into internal forms such as:         To:

                                                                                                                                                                                                                                                                                                                                                                           Tel:                                                                         Fax:



                                                                                                                                                                                                                                               One school,                                                                                                                 From:




                                                                                                                                                                                                                                                                                                                               • Fax template
                                                                                                                                                                                                                                                                                                                                                                           Tel:                                                                         Fax:


                                                  Don’t just study to be qualified.
                                                  Learn to succeed.
                                                                                                                                                                                                                                               with two unrelated                                                                                                          Date:

                                                                                                                                                                                                                                                                                                                                                                           Subject:

                                                                                                                                                                                                                                                                                                                                                                           Fine print. Fax disclaimer copy
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Number of Pages:                            (including this page)




                                                                                                                                                                                                                                               programs
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                   Department of Hospitality & Tourism                                                                 Department of Information Technology
                   5327 8186                                                                                           5327 8186




                  Call 1800 811 711 or visit                                                                                                                         University of Ballarat
                                                                                                                                                                                                                                                                School of Business
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                                                                                                                                                                                                                                                                                                                               • Poster/Notice/Flyer template
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                      programs
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                                                                                                                                                                                                                                  Department of Hospitality & Tourism
                                                                                                                                                                                                                                  5327 8186




                                                                                                                          Information Evening 5.30pm, Thursday 28th January 2010,                                                                                    University of Ballarat
                                                                                                                          SMB Campus, Brewery Lecture Theatre.                                                                                                          Learn to succeed
                                                                                                                          Visit www.ballarat.edu.au
                                                                                                                           CRICOS Provider No. 00103D   CUBED0101




                                                                                                                                                               School of Business




                    Hospitality & Tourism
                                                  Want to go places?
                                                  Apply before these places go.

                                                                                       Information Technology                                                       Leadership & Management
                                                                                                                                                                                                                                               One school,
                                                                                                                                                                                                                                                                                                                               Stock
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                                                                                                                                                                                                                                                                                                                               University materials. The recommended stock
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                                                                                                                                                                                                                                               (with image).
                    Department of Hospitality & Tourism                                aliquam coreraesequi blam                                                    5327 8186
                    5327 8186
                                                                                       Department of Information Technology
                                                                                       5327 8186




                    Information Evening 5.30pm, Thursday 28th January 2010,
                    SMB Campus, Brewery Lecture Theatre.
                    Visit www.ballarat.edu.au
                                                                                                                                                                     University of Ballarat
                                                                                                                                                                        Learn to succeed
                                                                                                                                                                                                                                                                                                                               is Splendorgel (if budget allows) or Pacesetter.
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22 | The Brand Book | Print Design
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